Podcast
Consumers of Culture
Hosted by Olumide Yerokun · EN
Consumers of Culture is a show where culture meets commentary—from the perspective of Africans in America. Hosted by Olumide Yerokun, designer, creative director, and founder of Pidgin English Co., this podcast is your unfiltered guide to everything from business moves and brand drops to viral moments and cultural shifts.
It’s where the diaspora links up to talk shop—music, fashion, art, influencers, identity, and the stories that don’t always make the front page but shape the culture anyway. From Daily Paper collabs to Giannis buying a candy company, from African creatives in the spotlight t
10episodes
Episodes
Newest firstAll episodes
Coastal Stories, Cultural Fashion & Global Tours -Episode 14
Sep 1600:24:20Tap to summarizeIn this episode of Consumers of Culture, host Olumide Yerokun dives into four stories shaping the cultural landscape:Polo Ralph Lauren x Oak Bluffs – A heritage-driven capsule celebrating Black coastal life and HBCU excellence.Footy Is Back – Arsenal kicks off the season, plus recording artist Pa Salieu’s surprising football connection.Corteiz Comes to America – London streetwear brand Corteiz announces a 4-city U.S. tour with Wallo in the promo.
Transcribe →Creative Courts, Racing Art & Rising Creators - Episode 13
Aug 2600:37:01Tap to summarizeIn this episode of Consumers of Culture, Olumide Yerokun highlights creative breakthroughs across sports, art, and digital culture.Discover how Anwar Carrots is steering the creative vision at K-Swiss Racquet Club, blending streetwear and legacy in fresh ways. - https://wwd.com/footwear-news/shoe-industry-news/k-swiss-names-anwar-carrots-creative-director-1237915175/Catch the insightful Instagram Live interview between Tyler the Creator and Recho Omondi, diving deep into creativity and culture. - https://youtu.be/ATSBD1jPTVU?si=JAeAHf8-xtmD1o6tGet the scoop on Olaolu Slawn, the first artist to paint an F1 car for the British Grand Prix, and the intriguing controversy involving KAWS that followed. - https://highxtar.com/en/slawn-definitely-does-not-have-an-official-collaboration-with-kaws/Finally, celebrate Kai Cenat, featured on TIME’s 100 Creators list, and his dynamic crossover with rapper Wale. - https://time.com/collections/time100-creators-2025/7299142/kai-cenat/Tune in for a showcase of how Black and African creatives are shaping culture across every platform.
Transcribe →From the Pitch to the Tunnel: Nigerian Wins, Collabs & Culture - Episode 12
Aug 2100:15:48Tap to summarizeIn this episode of Consumers of Culture, Olumide Yerokun dives into the latest highlights of African excellence on the global stage. We kick off with Live Breathe Futbol’s exciting new collection and collaboration with MLS, led by the visionary Ebun, who’s been redefining soccer lifestyle culture. - https://www.instagram.com/lbfutbol/Next, we celebrate the Super Falcons’ historic 10th Women’s Africa Cup of Nations victory and take a close look at Nigeria’s fresh 2025-2026 kits from Nike — a perfect fusion of heritage and modern style. - https://www.fifa.com/en/tournaments/womens/womensworldcup/brazil-2027/articles/nigeria-win-womens-africa-cup-nations-2024-moroccoOlumide also shares a personal moment spotlighting WNBA All-Star Nneka Ogwumike, who rocked Pidgin English apparel in the tunnel, showcasing powerful representation in sports fashion. - https://www.instagram.com/nneka/Finally, meet Johneke, a videographer capturing the vibrancy and energy of culture through his lens — a creative to watch as he documents these unforgettable moments. - https://www.instagram.com/johneke_/Tune in for a celebration of how African culture continues to shape sports, fashion, and storytelling on a global scale.
Transcribe →Threads & Voices – Where Art Meets the Mic - Episode 11
Aug 1900:16:29Tap to summarizeIn Episode 11 of Consumers of Culture, host Olumide Yerokun dives into the moves redefining the creative landscape. We spotlight:Temi Coker’s rise in fashion with jackets, scarves, and collabs with Verizon Business & Adobe - https://temicoker.co/Recho Omondi’s Cutting Room Floor interviews with Telfar, Steve Madden, Brendon Babenzien, and more - https://www.instagram.com/omndi/Topicals’ founder Olamide Olowe making headlines as her holding company acquires Bread Beauty Supply - https://www.businessoffashion.com/news/beauty/bread-beauty-acquired-topicals-founder/bluboy’s expansion into home goods with a sculptural lamp and bold tufted rug - https://www.instagram.com/p/DIg1_j6x5lU/?img_index=1 From high-profile collaborations to strategic business acquisitions, these stories explore what happens when African creatives refuse to be boxed in — and how they’re shaping the industries they touch.
Transcribe →From Bricks to Boots – Where the Culture Lives - Episode 10:
Aug 1200:37:05Tap to summarizeIn this episode of Consumers of Culture, host Olumide Yerokun—designer, cultural narrator, and founder of Pidgin English Co.—unpacks how the African diaspora is showing up and taking ownership in spaces that matter.We’re covering:Corteiz x Nike Air Max 95 “Honey Blacks” 🐝👟 — Clint419’s latest collab that’s redefining streetwear on a global stage - https://www.instagram.com/p/DIjmOH7RqVC/?hl=enEkow Nimako named a LEGO Play Ambassador 🧱🖤 — blending Afrofuturism, history, and imagination brick by brick - https://www.instagram.com/reel/DB4GfqCM_dB/?hl=enChelsea FC x Ebele Ojechi ⚽🇳🇬 — a campaign elevating fandom and African women on global platformsArlette Muli’s viral Netflix moment 🎈📺 — proof that authenticity and joy resonate louder than anything scripted - https://www.netflix.com/title/81991518Together, these stories reveal a bigger truth: we’re not just participants in culture—we’re owners, innovators, and the blueprint for what’s next.🎧 Tap in, rate, and share. Because when we show up in full color, the culture moves.
Transcribe →From Pitch to Paint: Our Culture, Our Celebration - Episode 9
Aug 700:25:05Tap to summarizeIn this episode of Consumers of Culture, host Olumide Yerokun—designer, cultural narrator, and founder of Pidgin English Co.—dives into four powerful stories showing how the African diaspora is shaping global culture in sports, fashion, and design.From Nigerian Heritage Night with the Houston Rockets to Live Breathe Futbol’s MLS collabs, we’ll unpack how representation and ownership are rewriting the playbook. We’ll celebrate Ademola Lookman being named African Player of the Year, and explore how Yinka Ilori’s collaboration with McLaren Automotive is redefining what cultural creativity looks like on the global stage.These aren’t just headlines—they’re cultural indicators of visibility, equity, and storytelling.Tune in, share, and join the conversation as we ask: Where else should we be showing up louder?- Nigerian Heritage nighthttps://rocketswire.usatoday.com/story/sports/nba/rockets/2024/12/07/rockets-host-multiple-events-to-celebrate-nigerian-heritage-in-houston/76843161007/https://www.instagram.com/p/DDH5OpCyDGa/?hl=en- LBF X MLS - https://www.instagram.com/p/C8HqWZTxIs7/?hl=en- Ademola Lookman - https://www.instagram.com/p/DDp7mtWsHTF/?hl=en- Yinka iLori x Mclaren - https://www.instagram.com/p/DBKGOaQot7M/?hl=en
Transcribe →Black Ownership, Bold Moves & Cultural Collabs - Episode 8
Aug 700:17:48Tap to summarizeIn this episode of Consumers of Culture, host Olumide Yerokun—founder of Pidgin English Co.—dives into the moves, moments, and mindsets shaping Africans in America today. From sports ownership to sneaker collabs, we’re talking about the people and brands rewriting the playbook.This week’s lineup:Issa Rae & Tems join the ownership group of San Diego Wave FC - https://www.sportsbusinessjournal.com/Articles/2025/02/12/issa-rae-tems-join-san-diego-fc-ownership-group/Tobe Nwigwe teams up with Reebok for a one-of-a-kind sneaker drop - https://www.instagram.com/reel/DGybQ5tyuEv/https://www.instagram.com/reel/DG_O1ZLRucj/Mifland x Atlanta Falcons Pop-Up shows how luxury craftsmanship and sports collide - https://shop.atlantafalcons.com/atlanta-falcons-mifland/t-14268965+br-3422561941+z-8-250160586Olumide breaks down why ownership matters, how Black creatives are turning influence into equity, and what these cultural shifts mean for visibility in legacy industries. Plus, in Put Me On, we spotlight Mifland and the importance of Black luxury brands.If you’re here for stories that connect culture, business, and the African diaspora—you’re in the right place.🎧 Tap in, share with a friend, and let’s build the conversation.
Transcribe →
Im Back... foreal this time Episode 7
Mar 31, 202300:14:44Tap to summarizeOlumide discusses coming back to podcasting and the highlights of 2022! Let's recap 2022 Quick Top Drops of 2022 Moruf’s NFT Music Project Canal Street - https://www.instagram.com/p/CXomI8Glhxs/ Joshua Kissi for LinkedIn - https://www.instagram.com/p/CZNKE4yPNyb/ Hanifa gets a Barbie - https://twitter.com/AnifaM/status/1496868630365184007?s=20&t=ZAkhobKEv5zbSDIT PotentKO and Clarks Original collab - https://twitter.com/PotentKO/status/1537875229359284225?s=20&t=woCsLmWvHaNNfqZkv9icTw New Balance joins Mowalola ss23 show - https://twitter.com/HOUSEOFHEAT/status/1542232697317244930?s=20&t=MGx549TkmwrvAaBKag5ZoQ Abdul from afrochella get his own Air Force 1 “ little Accra” - https://www.instagram.com/p/CgxqLm-sgYY/?igshid=YmMyMTA2M2Y= Flo Ngala will have her work published in a book set to release in October 2022 Ice cold: a hip hop jewelry history - https://www.taschen.com/pages/en/catalogue/photography/all/05365/facts.ice_cold_a_hip_hop_jewelry_history.htm Yinka llori and Tony hawk team up on a skate park - https://hypebeast.com/2022/9/tony-hawk-skatepark-project-x-yinka-ilori-unique-design-x-paris-art-basel-2022 African women killed in 2022 Uzoart Hanifa CeeCeeCloset Nezi Odditty Joy OfoduCheck out Pidgin English Co - https://pidginenglish.co/
Transcribe →Episode 6: We Back Baby!!!
Jul 17, 202000:24:17Tap to summarizeBeen gone for far too long but we're back! In this episode, I touch on Beyoncé's Black Parade website - https://www.beyonce.com/black-parade-route/?q=&page=1&category=all Okayafrica's work environment LISTEN TO THESE WOMEN Ivie - https://twitter.com/ivieani Sinat - https://twitter.com/seenahgee Antoinette - https://twitter.com/AntoinetteIsama Oyinkan - https://twitter.com/kokothenut And more - https://www.huffpost.com/entry/black-journalists-media-reckoning-coronavirus-protests_n_5f0886d5c5b67a80bc06c683 #itsneverokay - https://linktr.ee/itsneverokay @fourtwocreative - https://www.instagram.com/fourtwocreative/ Netflix Africa - https://www.instagram.com/tv/CBxSe2sDzWF/?utm_source=ig_web_copy_link Telfar bags - https://www.instagram.com/telfarglobal/ YZY Gap and Mowalola - https://www.revolt.tv/news/2020/6/28/21306038/kanye-west-mowalola-ogunlesi-design-director-yeezy-gap Yvonne Orji - HBO Special - https://www.youtube.com/watch?v=7HfU7KULq_Y
Transcribe →Episode 5: The Return of Phil ADE | Consumers of Culture
Jun 13, 201900:20:46Tap to summarizeIn this episode we discuss Phil ADE aka ADE return to music with his new project ALWAYS SOMETHING.
Transcribe →