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In this episode of Consumers of Culture, Olumide Yerokun dives into the latest highlights of African excellence on the global stage. We kick off with Live Breathe Futbol’s exciting new collection and collaboration with MLS, led by the visionary Ebun, who’s been redefining soccer lifestyle culture. - https://www.instagram.com/lbfutbol/

Next, we celebrate the Super Falcons’ historic 10th Women’s Africa Cup of Nations victory and take a close look at Nigeria’s fresh 2025-2026 kits from Nike — a perfect fusion of heritage and modern style. - https://www.fifa.com/en/tournaments/womens/womensworldcup/brazil-2027/articles/nigeria-win-womens-africa-cup-nations-2024-morocco

Olumide also shares a personal moment spotlighting WNBA All-Star Nneka Ogwumike, who rocked Pidgin English apparel in the tunnel, showcasing powerful representation in sports fashion. - https://www.instagram.com/nneka/

Finally, meet Johneke, a videographer capturing the vibrancy and energy of culture through his lens — a creative to watch as he documents these unforgettable moments. - https://www.instagram.com/johneke_/

Tune in for a celebration of how African culture continues to shape sports, fashion, and storytelling on a global scale.