In this episode of Content, Briefly, Jimmy Daly talks with Tia Fomenoff, VP of People Ops at PurposeMed. Tia shares her unique journey from marketing to people operations and offers a deep dive into today’s hiring landscape, especially in tech and healthcare startups.

They discuss the challenges of hiring in a competitive market, the impact of AI on recruiting and job applications, and how remote work has expanded talent pools — along with its effects on salary and company culture. Tia also shares insights on how companies balance strategic hiring, talent enablement, and diversity of roles across multiple brands and geographies. This episode provides a valuable perspective for content marketers and job seekers navigating a complex and evolving job market.

We want to thank our friends at Brevo for sponsoring this episode! You can start for free or use the code SUPERPATH to save 50% on Starter and Business Plans for the first three months of an annual subscription. Try Brevo today and elevate your marketing efforts!

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Tia on LinkedIn: https://www.linkedin.com/in/tiafomenoff/

Open Positions at PurposeMed: https://www.purposemed.com/careers

Wade Foster discusses AI Fluency at Zapier on X: https://x.com/wadefoster/status/1930680089651425452/photo/1

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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People Ops VP Tia Fomenoff on Why Job Hunting is so Hard Right Now