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Content Plus Commerce Episode 7

Host: Blake Puryear Guest: Brandon Doyle

On this episode Blake is joined by Brandon Doyle of Wallaroo Media

[00:01:04] - Background of Wallaroo Media, full service digital agency

[00:03:25] - SEO/SEM in regards to eComm, go to tools

[00:05:17] - Hardest part of agency model and workarounds/solutions

[00:07:37] - How to Scale Your eCommerce Brand Through the Increasingly Competitive Paid Advertising Landscape

[00:12:24] - “Our agency got to be a Hero” story [00:13:58] - Trends in the next year

[00:14:12] - Celebrity Brands, Kylie Jenner, etc. and Influencer Founded Brands is what's next

Quotes from the Episode:

"We try to become true partners with then and invest in their success and helping them scale.” [00:05:22]

“To be the most effective at marketing and advertising you need to be doing a full funnel, comprehensive approach.” [00:08:33]

Links:

Wallaroo Media Moz
Ahrefs
SEM Rush

https://wallaroomedia.com https://moz.com

https://ahrefs.com https://www.semrush.com

How to Scale Your Ecommerce Brand Through the Increasingly Competitive Paid Advertising Landscape with Brandon Doyle