Podcast
Content + Commerce
Hosted by Engine Ecommerce · EN
www.enginecommerce.com
Content + Commerce is a weekly show about how to win in the ecommerce world.
Presented by Engine ECommerce.
10episodes
Episodes
Newest firstAll episodes
Influencer Marketing & Customer Acquisition w/ Michael Pomposello of Blue Polo Interactive
Jan 20, 202000:33:15Tap to summarizeContent Plus CommerceHost: Blake PuryearGuest: Michael PomposelloOn this episode Blake is joined by Michael Pomposello of the Blue Polo Interactive andthey talk about customer acquisition.[00:01:37] - Background of Blue Polo Interactive[00:05:28] - Small pond influencers vs big pond influencers[00:12:20] - What is your Hero story[00:15:02] - Diversifying acquisition tools, analytics on influencer reach/interaction[00:18:12] - Customer Acquisition in the eComm space[00:27:43] - Predictions for 2020, changes coming in the paid media/influencer spaceQuotes from the Episode:“We should all be putting our thoughts out there, taking different approaches, testingand figuring out what works for the industry as a whole to give the industrylongevity.” [00:05:45]“Starting to babysit Adwords and Facebook a little more than ever before is reallycrucial to driving acquisition.” [00:21:38]“Go diversify, find ways to do acquisitions in a way that is more cost effective than justworking with Facebook and Google.” [00:28:35]Links:Blue Polo Interactive - https://bluepolointeractive.comShopify - https://www.shopify.com
Transcribe →eCommerce Web Accessibility with Scott Buchanan of Ripen
Jan 8, 202000:17:38Tap to summarizeContent Plus Commerce Host: Blake Puryear Guest: Scott Buchanan On this episode Blake is joined by Scott Buchanan of the Ripen Agency and they talk about eCommerce web accessibility. [00:01:10] - Background of Ripen Agency[00:02:06] - Go to tools, software[00:05:15] - What is your Hero story[00:07:36] - eCommerce Web Accessibility, things people miss[00:10:30] - Stakes for accessibility, ground floor basics that you should be doing [00:15:02] - Content, keeping copy plain and accessible Quotes from the Episode: “If you’re trying to build an inclusive marketplace that is non discriminatory, you want to make available to as broad an audience as possible.” [00:07:46] “One of the rawest areas that stills needs treatment in the whole industry is how to make videos fully accessible.” [00:13:28] “Anybody who is abled is in some sense only temporarily abled, to varying degrees, we will probably all, at different points in our life go through points that are less accessible.” [00:16:26] Links: The Ripen Agency - https://ripen.comMagento - https://magento.comBigCommerce - https://www.bigcommerce.com Shopify - https://www.shopify.com Scott Buchanan Twitter- https://twitter.com/thescottsb Scott Buchanan LinkedIn- https://www.linkedin.com/in/scottsb/Link to: https://a11yproject.com/checklist/ Helpful tools and resources provided by Scott Buchanan:Tool to get a feel for what it’s like to have various disabilities and build empathy:http://labs.antigravity-systems.com/accsim/ Article covering the latest state of the law around web accessibility lawsuits (in the US):https://www.jdsupra.com/legalnews/how-businesses-can-defeat-website-33311/ My recommended site scanner is the one by SiteImprove. It provides more helpful guidance and explanations in my opinion than the other alternative tools out there:https://siteimprove.com/en-us/core-platform/integrations/browser-extensions/ The other one I use regularly is Accessibility Insights, built by Microsoft for Chrome & Edge, but using the same core engine (axe) that’s used by Google’s Lighthouse. I just find the interface & results easier to use than Lighthouse or the main axe plugin:https://accessibilityinsights.io/en/
Transcribe →All About Headless Commerce with Isaiah Bollinger of Trellis Commerce
Dec 30, 201900:28:25Tap to summarizeContent Plus Commerce Host: Blake Puryear Guest: Isaiah Bollinger On this episode Blake is joined by Isaiah of Trellis Commerce [00:01:01] - Background of Trellis Commerce[00:09:25] - Preferred tool set, what do you build with?[00:14:19] - Headless commerce [00:21:29] - End users, non traditional ways of brands leveraging headless[00:24:40] - What is something coming you think might catch people by surprise? Quotes from the Episode: “There might be a platform that you could argue is better than them but they are not going to have the community, all the resources online...” [00:11:32] “If you are not building headless first, you’re missing out on an experience that could be truly novel and super interesting.” [00:16:40] “The headless paradigm is that now you’re decoupling the front end from the back end.” [00:17:18] Links: Trellis Commerce - https://trellis.co Magento - https://magento.com Shopify - https://www.shopify.com Wordpress - https://wordpress.com
Transcribe →How We Use the Ecommerce Growth Formula to Increase Traffic and Drive More Revenue with Will Perry of Reason Agency
Dec 23, 201900:37:15Tap to summarizeContent Plus Commerce Host: Blake Puryear Guest: Will Perry On this episode Blake is joined by Will Perry of Reason Agency [00:01:05] - Background of Reason Agency[00:02:40] - Go to tools, software[00:04:01] - What is your Hero story [00:07:45] - How Reason Agency uses their eCommerce growth formula to increase traffic, decrease cost per acquisition and drive revenue for brands [00:13:28] - Blunders brands make on their product pages [00:22:05] - common pitfalls brands make [00:26:29] - Transitioning into traffic that you own vs traffic you depend on [00:33:07] - What is coming umping the paid or digital social area that might catch people by surprise Quotes from the Episode: “When you’re scaling and increasing ad spend that quickly in that short amount of time, it’s really changed the way that we approach tracking and how we’re looking for ways to improve tracking.” [00:04:56] “If the message is bad, the marketing will fail.” [00:07:52] “At the end of the day the goal and the responsibility of Facebook or Google or YouTube is to drive traffic, it’s to highlight and promote that sales message and that offer. The goal of the website is to convert that traffic into a conversion or a paying customer.” [00:14:16] “It’s about being able to optimize or refine or improve at the appropriate stage of the funnel.” [00:18:37] “He who spends the most to acquire a customer always wins.” [00:26:09] Links: The Reason Agency - https://reasonagency.coKlaviyo - https://www.klaviyo.comShopify - https://www.shopify.comClickFunnels - https://www.clickfunnels.comOne click upsell, Zipify pages - https://zipify.com/category/oneclickupsell/ Google Docs - https://www.google.com/docs/about/ The 16 Word Sales Letter - https://www.amazon.com/16-Word-Sales-LetterTM-multi- million-dollar-possible/dp/1088742785/ref=sr_1_1? keywords=The+16+Word+Sales+Letter&qid=1576934211&sr=8-1
Transcribe →Paid Media, Growing D2C Sales, The Power of the Facebook Pixel with Nathan Otwell
Dec 16, 201900:24:08Tap to summarizeContent Plus CommerceHost: Blake PuryearGuest: Nathan OtwellOn this episode Blake is joined by Nathan Otwell[00:01:07] - Nathan’s background[00:05:52] - Paid media campaigns, go to tools[00:08:40] - What is your agency “hero” story[00:13:49] - Paid media, traditional in-store vs eCommerce[00:20:32] - Coming trends in paid social that will catch people by surpriseQuotes from the Episode:“Big brands can actually use Facebook and instagram ads the same way that theywould buy any other type of media.” [00:04:00]“Let’s say your drop off is like 60% between your collection page to your productpages, well that means your collection page isn’t converting very well.” [00:06:51]“Facebook and Instagram is the equivalent of dropping this physical location store intothe biggest shopping mall in America.” [00:14:46]“The power of retargeting and the power of loading your product feed into Facebookand having those carousel display ads is a core foundational of any brand sellingonline.” [00:20:04]Links:Hot Jar - https://www.hotjar.comFacebook Pixel, explained: https://www.oberlo.com/blog/facebook-pixelhttps://www.linkedin.com/in/nathan-otwell-b1a976a5/
Transcribe →Partnerships & Gen Z and Millennial eCommerce with Alex Zachman
Nov 18, 201900:25:44Tap to summarizeShow NotesContent Plus Commerce Episode 11 Host: Blake Puryear Guest: Alex Zachman On this episode Blake is joined by Alex Zachman of Old North Collective [00:01:25] - background of Old North Collective [00:04:00] - go to tools, toolsets for side builds, store builds, marketing, and analytics [00:07:56] - stop doing just search engine marketing [00:10:04] - leveraging non traditional marketing tactics to hit the Gen Z and millennial audience [00:18:21] - value of partnership between agencies and platforms[00:22:40] - What are some coming trends that will take people by surprise Quotes from the Episode:“If I do something by gut or feeling, I am doing it wrong.” [00:03:33] “Advertising online typically is below 50% trust, mail if you do it well is 80 or 90% trust accuracy.” [00:08:40] “When you are looking at non traditional social platforms, advertising ends up being a lot less expensive.” [00:11:07] “The more personal you become with communication, the less you need to communicate.” [00:14:48] Links: Old North Collective - https://www.onc.designQuantcast Measure ([https://www.quantcast.com/products/measure-audience- insights/)) Fullstory ([http://www.fullstory.com])Qualtrics ([https://www.qualtrics.com/](https://www.qualtrics.com/))What is Omnichannel? ([https://loyaltylion.com/blog/omnichannel-ecommerce](https://loyaltylion.com/blog/omnichannel-ecommerce))Popeye's Chicken Sandwich ([https://www.forbes.com/sites/michelinemaynard/2019/08/28/the-popeyes-chicken-sandwich-now-sold-out-is-a-65-million-marketing-win/#3f20495579d6](https://www.forbes.com/sites/michelinemaynard/2019/08/28/the-popeyes-chicken-sandwich-now-sold-out-is-a-65-million-marketing-win/#3f20495579d6))Voxie SMS Messaging ([https://www.voxie.com/]Headless Commerce ([https://www.digitalcommerce360.com/2018/12/05/what-is-headless-commerce-and-why-it-is-growing-in-popularity/
Transcribe →Graham Lubie of Accorin: Planning on complexity. Grinding through the details. Doing things the right way in eCommerce
Nov 11, 201900:21:05Tap to summarizeContent Plus Commerce - Episode 10 Host: Blake Puryear Guest: Graham Lubie On this episode Blake is joined by Graham Lubie of Accorin [00:01:04] - Background on Accorin[00:03:17] - eCommerce trends that have come and gone [00:05:15] - What are your “go to” tools? [00:07:09] - Selecting the correct platform/technology for the customer[00:08:30] - what is one of your “Agency Hero” stories [00:11:19] - planning on complexity, grinding through details, and how to do thing the right way in eCommerce [ 00:16:50] - What are some coming trends that will take people by surprise Quotes from the Episode: “Fundamentally, eCommerce is complex and it’s difficult for people to switch off of platforms easily.” [00:03:20] “In order to deliver world class service you need two things: 1) a world class platform. 2) a world class team that is expert in that platform. “ [00:05:27] “You just have to grind through the details sometimes, there are no shortcuts.” [00:13:45] “Spend twice as much time upfront in analysis and you can get through it a lot faster and a lot more efficiently.” [00:16:28] Links: Accorin - https://accorin.com Magento - https://magento.com Shopify - https://www.shopify.com Sales force commerce cloud - https://www.salesforce.com/products/commerce-cloud/ overview/
Transcribe →How to Build on Different eCommerce Platforms with Brandon Alberts of Nuethic
Oct 28, 201900:17:29Tap to summarizeHost: Blake PuryearGuest: Brandon from NuEthicOn this episode Blake is joined by Brandon of NuEthic[00:00:57] – Background of how NuEthic was started[00:03:31] – Favorite tools for building eComm sites[00:07:05] – How to navigate which of the sale top bar apps to choose[00:11:29] – What is your best “Hero Story”[00:13:47] – Tactics to increase site speed[00:15:45] – Growing trends in the next 1-2 yearsQuotes from the Episode:“We just try to fill out what the customer’s needs are and find the best platform to fit them.” [00:06:19]“Shopify is in the business for reoccurring revenue and that is one thing that is great for Shopify but I don’t think it’s necessarily the best thing for a small business. [00:07:10]“There’s a lot of different little tweaks that you can do to a site to save on speed and loading optimization times.” [00:14:36]Links:Nu Ethic – https://nuethic.com Magento – https://magento.comBig Commerce – https://www.bigcommerce.comWoo Commerce – https://woocommerce.comShopify – https://www.shopify.com
Transcribe →The Importance of CRO, the History of EpicShops, Building Custom Plugins & Software for your Ecommerce Platform with Brandon Kirkland
Oct 21, 201900:17:12Tap to summarizeContent Plus Commerce Episode 8 Host: Blake Puryear Guest: Brandon Kirkland On this episode Blake is joined by Brandon Kirkland of Epic Shops [00:00:57] - Background of Epic Shops[00:03:02] - “Go to” tools to use when building out a site [00:05:50] - Custom maintained plugins , the importance of CRO, the history of epicShops, building custom plugins & software for your ecommerce platform[00:08:52] - The importance of all web devs to understand CRO[00:12:01] - Best “Our agency got to be the Hero” story[00:14:29] - Coming trends that may surprise.[00:14:49] - Automating and segmenting, creating custom shopping experiences Quotes from the Episode:“How can I get the majority of the benefit for the minimum of the features.” [00:07:32] “I can make your site beautiful but I’d rather make you rich.....remember it’s the customer that we have to think about.” [00:10:45] Links: Epic Shops TrustPilot TrustSpot Remarkety Hubspot https://www.epicshops.com https://www.trustpilot.com https://trustspot.io https://www.remarkety.com https://www.hubspot.com
Transcribe →How to Scale Your Ecommerce Brand Through the Increasingly Competitive Paid Advertising Landscape with Brandon Doyle
Oct 14, 201900:15:05Tap to summarizeContent Plus Commerce Episode 7 Host: Blake Puryear Guest: Brandon Doyle On this episode Blake is joined by Brandon Doyle of Wallaroo Media [00:01:04] - Background of Wallaroo Media, full service digital agency [00:03:25] - SEO/SEM in regards to eComm, go to tools [00:05:17] - Hardest part of agency model and workarounds/solutions [00:07:37] - How to Scale Your eCommerce Brand Through the Increasingly Competitive Paid Advertising Landscape [00:12:24] - “Our agency got to be a Hero” story [00:13:58] - Trends in the next year [00:14:12] - Celebrity Brands, Kylie Jenner, etc. and Influencer Founded Brands is what's next Quotes from the Episode: "We try to become true partners with then and invest in their success and helping them scale.” [00:05:22] “To be the most effective at marketing and advertising you need to be doing a full funnel, comprehensive approach.” [00:08:33] Links: Wallaroo Media Moz Ahrefs SEM Rush https://wallaroomedia.com https://moz.com https://ahrefs.com https://www.semrush.com
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