Show Notes

Content Plus Commerce Episode 11

Host: Blake Puryear Guest: Alex Zachman

On this episode Blake is joined by Alex Zachman of Old North Collective

[00:01:25] - background of Old North Collective
[00:04:00] - go to tools, toolsets for side builds, store builds, marketing, and analytics

[00:07:56] - stop doing just search engine marketing
[00:10:04] - leveraging non traditional marketing tactics to hit the Gen Z and millennial audience

[00:18:21] - value of partnership between agencies and platforms
[00:22:40] - What are some coming trends that will take people by surprise

Quotes from the Episode:
“If I do something by gut or feeling, I am doing it wrong.” [00:03:33]

“Advertising online typically is below 50% trust, mail if you do it well is 80 or 90% trust accuracy.” [00:08:40]

“When you are looking at non traditional social platforms, advertising ends up being a lot less expensive.” [00:11:07]

“The more personal you become with communication, the less you need to communicate.” [00:14:48]

Links:

Old North Collective - https://www.onc.design

Quantcast Measure ([https://www.quantcast.com/products/measure-audience- insights/))

Fullstory ([http://www.fullstory.com])

Qualtrics ([https://www.qualtrics.com/](https://www.qualtrics.com/))

What is Omnichannel? ([https://loyaltylion.com/blog/omnichannel-ecommerce](https://loyaltylion.com/blog/omnichannel-ecommerce))

Popeye's Chicken Sandwich ([https://www.forbes.com/sites/michelinemaynard/2019/08/28/the-popeyes-chicken-sandwich-now-sold-out-is-a-65-million-marketing-win/#3f20495579d6](https://www.forbes.com/sites/michelinemaynard/2019/08/28/the-popeyes-chicken-sandwich-now-sold-out-is-a-65-million-marketing-win/#3f20495579d6))

Voxie SMS Messaging ([https://www.voxie.com/]

Headless Commerce ([https://www.digitalcommerce360.com/2018/12/05/what-is-headless-commerce-and-why-it-is-growing-in-popularity/