Podcast
Content Is Profit
Hosted by BIZBROS · EN
Welcome to the Content Is Profit Show.
In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business.
After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue.
You'll hear from top entrepreneurs, creators, and anything and everything you need to know about content; all this while having a good time.
The goal of this podcast is simple: entertain, educate, and turn your Content Into Profit.
145episodes
Episodes
Newest firstAll episodes
Why Most People Quit Right Before It Works
1w ago00:26:10Summary readyMost people quit their podcast right before it starts working. Not because the content was bad… because they couldn't see the compounding happening under the surface. Today we break down the one thing that has shaped everything BIZBROS has built... endurance. From three seasons of the 45 Live challenge to 700+ episodes of Content Is Profit, to $1M+ in services sold through relationships that started with a single conversation. But here's what took too long to learn: patience alone isn't the strategy. Content builds trust. Outreach closes deals. Run both engines at the same time… and your content becomes a real business tool, not just a brand builder. You'll hear real stories from this week: a studio referral that became a meeting, a cold Google call that became a closed deal, and a doctor on X who attracted the attention of Mark Cuban just by staying authentic and consistent. Don't quit at episode 50. The door opens! you just have to still be standing when it does. 👉 Join the community: www.businesscreator.club Chapters: 01:00 The 45 Live challenge — what it actually was 03:00 Pablo and JWB — the six-figure client from day 15 04:30 Three seasons of 45 Live and what we learned 05:30 Episode 635 — what 700 episodes really means 07:00 The 20M download client who called back two years later 08:30 Content real estate — volume creates surface area 09:30 Using content as a collaboration tool 11:00 Logan Paul, KSI, and Prime — the biggest example 12:30 The patience trap — where most people get stuck 13:30 Content builds trust but doesn't close deals 14:30 The formula: patience + outreach = pipeline 15:30 Engine 1 — the content engine (long game) 17:30 Engine 2 — the outreach engine (short game) 18:00 Real story — studio referral that became a meeting 19:30 Real story — Google cold call that became a closed deal 21:00 Put content inside your pipeline 20:00 How to know if it's actually working 21:00 Metrics that matter — replies, referrals, returning listeners 22:00 The metric that doesn't matter — month one downloads 22:30 The Mark Cuban investor story 23:30 You're building a reputation, not a viral moment 24:00 Close — the truth about who makes it in content 24:30 CTA — businesscreator.club
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The 3 Beliefs Your Audience Needs Before They Buy
2w ago00:28:15Summary readyLast week we said trust gets them to the door. Today we're talking about what gets them through. In Part 2 of this series, Luis and Fonzie crack open a framework that has helped them launch the podcast, sign clients in the studio, and quietly scale a community. Three beliefs your audience needs to hold before they ever say yes... and most creators are addressing zero of them. Or worse, the wrong one. This is the one that uses an organic milk analogy you'll think about every time you walk into a grocery store. The one with the woman who showed up to the studio with 52 episode outlines and froze the moment the cameras turned on. The one where Luis admits he used to lose deals because he was trying too hard to impress people. If you've been creating content and watching prospects say "I love what you do" and then ghost you on the call... this is the episode that explains why. Stick around for the close. There's a story about a lawyer who came to BCC office hours one Friday and sold a $5,000 package the next week. 👉 Come hang with us inside Business Creator Club: www.businesscreator.club Chapters: 00:00 Recap of Part 1 (trust = clarity + certainty) 01:00 Pablo from JWB hit episode 500 (the consistency story) 03:00 Why do people who trust you still not buy? 04:00 Trust gets them to the door. Belief gets them through. 05:30 Belief 1 — Vehicle (does the thing actually work?) 06:30 The "first mentor" principle (describe the problem, win the sale) 08:00 Fit-to-Fat-to-Fit (the show-and-tell that built a brand) 10:00 What to do if you don't have case studies yet 12:00 The AI prompt example (vehicle proof through quick wins) 13:30 Belief 2 — Internal (can I actually do this?) 14:00 The Organic Milk Test 16:00 The 52 outlines lady (when internal belief shortcircuits) 19:00 The infomercial tape example (vehicle + internal in one) 20:00 The fractional team demo confession (when Luis was over-showing) 21:30 Belief 3 — External (will the world let me?) 22:30 The 200% organic milk price moment 24:00 How testimonials handle the external belief 25:30 Sponsor Magnet (the studio's external-belief fix for podcast budgets) 26:30 The 3-part content self-audit 27:30 DM us your audit (and stop sending Fonzie memes) 28:30 Active lead magnets in BCC + the lawyer who sold $5K
SummaryHow to Compress Trust to 3X Your Sales
4w ago00:31:16Summary readyToday we ended up cracking open one of the most misunderstood ideas in content. Most entrepreneurs hear "you need 12 touchpoints to convert someone" and assume they need 12 platforms, 12 months, 12 thousand pieces of content. That's the wrong math. And it's why so many people are stuck in long sales cycles, posting consistently, and still not closing. Today we break down the formula they actually use with high-ticket clients (and lately inside Business Creator Club) to compress trust from months to days. Three levers. One self-audit you can run on your last 10 pieces of content this week. And the one thing brands are now spending real money to prove... that most creators are getting completely wrong. Plus a $1M/month referral business with no funnel, why your favorite gurus might be teaching you the wrong move, and the moment Fonzie drops a closing line that's going to make a few people uncomfortable.Stick around for the end... Episode 645 next goes one layer deeper into the three beliefs your audience needs to hold before they ever buy. You don't want to miss it. 👉 Come hang with us inside Business Creator Club: www.businesscreator.club Chapters: 00:00 The setup (we tricked Fonzie into this episode) 00:21 Trust doesn't take time. Trust takes clarity. 01:08 Why trust is the equation behind every sale 03:00 The AI trust crisis (and why brands are proving they're real) 06:00 The 12 touchpoints myth (you don't need 12 platforms) 08:00 Defining the formula: Clarity + Certainty 09:00 Referrals are the trust cheat code (the $1M/month example) 11:30 Lever 1 — Specificity 13:00 The BCC member who needed research help, not monetization 14:00 The Doug Andrew example (60K to 200K subscribers) 16:30 Lever 2 — Authenticity (the realness test) 18:00 Why AI can't fake your energy (yet) 19:00 The mismatch problem (when content lies, the sales call dies) 20:30 Lever 3 — Speed of Engagement 22:00 Step-one problem clips and live conversation strategy 23:00 The pushback on "automate everything" 24:00 The Dan Martell point (stop modeling corporates) 25:00 The 3-part self-audit (run this on your content this week) 27:00 Trust is an output of your system 28:00 Coming on Episode 645 — the 3 beliefs underneath 29:00 Fonzie's closing wisdom on the "just post more" trap 30:00 Come hang in Business Creator Club
SummaryThe 3 AI Frameworks Every Creator Needs
Apr 3000:23:38Summary readyYou've been using AI for your content. And the output still feels... off. Not broken. Just generic. Like someone decent wrote it… someone who's never actually met you. Here's what nobody tells you: the AI isn't the problem. You've never actually introduced yourself to it. In this episode (pulled directly from a live Q&A inside Business Creator Club) I answer the three questions I keep hearing from entrepreneurs trying to build smarter content systems. Why does AI output feel so generic? When do you start building AI systems? And what happens when your tool disappears overnight? Three frameworks. Marketing. Production. Brand. And at the end (drum roll please) the exact prompt to build your Board of Advisors Agent. An AI that knows your business and challenges your decisions like a real board would. 22 minutes. Let's go. Download the Board of Advisors prompt + join us: www.businesscreator.club 00:00 — Introduction — the problem nobody talks about 00:22 — Why your context document changes everything (Ep. 632 recap) 00:49 — BCC live Q&A — where these questions came from 01:37 — Member story — "This was like a therapy session" 02:27 — Lesson 1 (Marketing) — Give AI a specific job, not a general task 04:41 — Building channel-specific context documents 06:00 — The Lego chain — every task has a specific role 06:47 — Lesson 2 (Production) — Find the friction point first 08:22 — The Six Levers as your content diagnostic framework 08:47 — Is there a threshold for AI automation? (No.) 10:07 — Don't build the whole factory — fix the one machine 11:07 — Personal moment — what happened when the friction disappeared 11:44 — Lesson 3 (Brand) — Your knowledge base is portable. Your tools are not. 13:24 — The X account story — why platform lock-in is real 13:59 — ChatGPT vs Claude — 2.5M users moved overnight 14:57 — Your documents are the asset. Not the platform. 16:37 — Recap — three moves, three frameworks 16:53 — Bonus — the Board of Advisors Agent 18:03 — Harvard academic forum — modeling expert thinking 18:56 — The vlog producer agent — a personal example 19:12 — We're doing this together — build yours this week 19:29 — The full Board of Advisors prompt — read live 21:36 — How to download the prompt + join Business Creator Club 22:00 — Close
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Before You Use Another AI Tool, Do This First
Apr 1600:25:13Summary readyDownload your Free Kit here Build your Context Document in one conversation. The free starter kit from Content Is Profit. Get the exact prompt and 3-step SOP we used to build ours... so your AI tools finally sound like you. Most people are using AI tools the wrong way — and it's not their fault. They're doing everything right: writing the prompts, using the tools, following the tutorials. But the output still sounds generic. Off-brand. Close, but not quite them. Here's the truth: the AI isn't broken. The foundation is missing. In this episode, I break down exactly what a context document is, why it's the single most important thing you can build for your business right now, and how to get your first version done in a single conversation. I also share what happened when I built mine — and what surfaced that I didn't expect. By the end of this episode, you'll know what to build, why it works, and you'll have a free starter prompt waiting in the show notes to get your V1 done today.
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Why Most Creators Fail With AI (And How to Fix It)
Apr 300:23:53Summary readyDownload Free Resources Here! AI is everywhere now, but here’s the hard truth: Many entrepreneurs and content creators aren’t making money with it. This isn’t because the tools don’t work. It’s often because they’re used incorrectly. In this episode, we share insights from real-world AI use. We cover a few key elements from early machine learning in 2011 to the deep learning breakthrough, and the ChatGPT moment that changed everything. More importantly, we explain what this means for YOU: Why having the best tools doesn’t guarantee results (and what does) The big shift from “building from scratch” to “using what exists” How top performers use AI to boost speed, output, and revenue The hidden gap between access and skill that holds many back How to approach “build vs buy” in your content and business to maximize profit This isn’t a technical guide. It’s a strategic playbook. The real opportunity isn’t just AI… It’s learning to turn AI into a system that: → Attracts attention → Builds trust → Converts into revenue consistently If you’re a creator, founder, or operator looking to grow your brand, scale your content, or monetize faster—this episode offers the clarity and edge you need. Hit play and discover how to turn content into profit in the AI era. Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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Why Your Content Feels Chaotic (And the Simple System That Fixes It)
Mar 2600:20:55Summary readyIf you feel like your content is everywhere… your phone, Canva, Google Drive, editing apps… and somehow STILL not working for you — this episode is going to hit home. In this episode, we break down a real consulting call with a creator who was doing everything right… except one thing: having a system. She was posting daily, creating nonstop, and still felt stuck. So we walked her through a simple framework that completely changed the game: How to organize your content without overwhelm The 2-folder system that eliminates chaos How to turn your content into a scalable machine (even with a small team) This is not about doing more. It’s about finally making what you’re already doing… work. If you’re tired of feeling behind, inconsistent, or scattered with your content — this episode will give you a system you can implement TODAY. Your next step: Pick ONE system… and commit. See you inside: Business Creator Club Chapters: 00:00 – The Real Problem With Content 00:22 – Why Most Creators Fail 00:41 – The Overwhelm Trap 01:18 – The Hidden Bottleneck 02:00 – The Wrong Beliefs 02:26 – The Shocking Stat 03:32 – The Framework Begins 04:44 – Content Styles Explained 05:30 – The Backend System 06:56 – Time Lost Every Day 08:06 – Tracking Your Content 10:02 – The Consistency Rule 11:12 – Volume vs Perfection 13:00 – Why People Stay Stuck 15:28 – The Breakthrough Story 17:14 – Systems vs Planning 17:56 – From Chaos to Control 18:44 – Final Takeaway
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The Hidden System Behind Every Profitable Podcast
Mar 1900:54:10Summary readyMost people think a profitable podcast needs more downloads, better gear, or perfect editing. I don’t buy that. In this episode, we break down the hidden system behind every profitable podcast and why so many good shows still struggle to grow. If you’ve been putting in the work but not seeing the return, this conversation might show you what’s really missing. This is not about doing more. It’s about seeing the few things that change everything. In this episode, you’ll learn: Why strong content still fails when one key lever is missing The false belief that keeps creators stuck before they even publish What most people focus on first that actually slows growth down Why more downloads is not always the real answer The part of podcasting almost nobody talks about until it’s too late You can check out Podmatch by clicking here. Chapters: 00:00 – The hidden system behind profitable podcasts 00:02 – Why the search for profit started 00:03 – The six levers explained 00:04 – The mindset behind pulling the right levers 00:04 – The publishing pyramid framework 00:06 – Why your content is worthy of revenue 00:07 – Lever 1: Messaging 00:13 – Lever 2: Creation method 00:20 – Lever 3: Production 00:28 – Lever 4: Distribution 00:36 – Lever 5: Monetization 00:44 – Lever 6: Operations 00:48 – Recap of the six levers 00:50 – Final thoughts and community mention
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What Most Creators Get Wrong About Monetization
Mar 1200:24:03Summary readyMost creators think they need more content or better talent to grow. That’s not the real problem. The real issue is lack of simple systems and clear messaging. In this episode, I share lessons from a creator roundtable where we looked at real businesses building newsletters, live streams, and content funnels. One big theme kept coming up: simple systems beat talent every time. A lot of creators build complex funnels, but they never check the numbers. Others try to convince the wrong people to want their solution, which creates friction and slow growth. Instead, content should act like a radar—helping you find the people who already have the problem you solve. When you simplify your system, track what actually works, and get faster feedback from real customers, growth becomes a lot easier. In this episode, you’ll learn: Why a more complex funnel can hide the real problem What most creators miss when they say their content is “not working” How simple systems can beat smart people with big ideas Why talking to the wrong audience keeps growth slow The faster way to find out what people actually want Chapters: 00:00 – A creator roundtable recap 00:12 – Why this conversation matters now 00:38 – What creators are seeing in the market 01:05 – Lessons from real creator conversations 01:28 – AI, systems, and the role of content 01:46 – The biggest ideas on the table 03:58 – When every strategy seems to work 06:06 – The danger of a complex system 07:11 – Why the numbers matter more than opinions 08:33 – Systems beat talent 09:19 – The tension between fun and results 12:28 – What scalable content really looks like 14:07 – Trying to sell people who do not want it 19:17 – Faster feedback, better messaging 21:14 – Final thoughts on growth and simplicity 22:02 – Closing and next steps
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Giving 100 Billion Meals & The Hidden Skill Behind Building Wealth and Impact
Mar 501:20:46Summary readyMost people think success starts with strategy. More content. More hustle. More tactics. But what if the real shift starts inside your head? In this episode, I sat down with Justin Block, an entrepreneur whose journey is anything but typical. He graduated from the University of Florida… helped grow and sell a family company… and today he’s working on the 100 Billion Meals initiative with Tony Robbins. But the part that really stuck with me wasn’t the exit or the accolades. It was his superpower: Seeing potential. Potential in people. Potential in opportunities. Potential in himself — even when he didn’t fully believe it yet. And that one shift changed the direction of his life. This conversation goes deep into identity, entrepreneurship, personal growth, and the hidden mindset most creators ignore. If you're building a business, podcast, or personal brand… this episode will make you rethink what actually drives growth. In this episode, you’ll learn: Why understanding yourself might be the most important business skill The moment Justin realized his life needed a different direction Why most entrepreneurs chase goals that don’t actually belong to them The hidden opportunities behind building a personal brand Why “seeing potential” might be the most underrated superpower in business If you're feeling stuck, overwhelmed, or unsure about your next step… This conversation might unlock something you didn’t expect. Chapters: 00:00 – The Book That Sparked a Turning Point 01:35 – Three Lessons That Changed Everything 02:05 – Why Knowing Yourself Is Harder Than It Sounds 04:27 – The Moment Entrepreneurship Gets Real 05:18 – Struggling With School and Finding Direction 07:13 – A Book That Completely Changed Perspective 08:03 – Why Proximity to the Right People Matters 11:26 – The Power of Specific Goals 15:11 – Why Most Content Creators Don’t Know Their Goal 16:36 – Growing Up Around Entrepreneurship 18:24 – Why Success Without Fulfillment Isn’t Success 26:04 – The Four Pillars of a Beautiful Life 27:28 – Why Justin Started Building a Personal Brand 30:35 – When Are You Actually Ready to Create Content 35:00 – The Hidden Power of Relationships and Networks 39:59 – Why Energy Matters More Than Strategy 49:13 – Finding Your Natural Way to Create Content 56:08 – The Double Edge of AI and Creativity 01:10:51 – The Advice Justin Gives Anyone Starting Content 01:11:50 – Why You Just Have to Get in the Game
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