Transcript
A (0:00)
Hey, guys. And welcome back to Content is Profit Today, special treat with Fonzie in the house.
B (0:06)
Let's go.
A (0:06)
Welcome back, Fonzie. We had to like, trick him. We had to tell them that a customer was coming and they had to fill in. And then the customer didn't show up.
B (0:15)
They randomly didn't show up.
A (0:17)
They randomly didn't show up. It was all a lie to get him here. But here, Fonsi, tell me what you think about this. Ready? Trust doesn't take time. Trust takes clarity. The fastest to clarity wins. Welcome to episode 644. Baby, let's go.
B (0:39)
I like it. I like it. Yeah. Mostly because I propose a topic, but you did.
A (0:45)
We're also unveiling like a, a new producer agent, assistant that I've been working on the last couple episodes. So it's like Fonzie's first interaction and he's like, I like how you come. Let's go, baby. And you know.
B (0:58)
Yeah, he called, he. He calls the, the AI thing baby. I was like, that's kind of weird, but all right, you do you.
A (1:08)
It was more like the event, you know, let's go, baby. Let's go. Okay. Anyways, all right, so, you know, we're the core ideas, like, how do we build trust online? Right. I think, I think that has been like a topic.
B (1:21)
Not only why do we need to build trust?
A (1:23)
What do we build? Yeah, that has been like a question for not only the community, but also ourselves, right?
B (1:29)
Yeah. I mean, in this space that we're at, trust is critical to sell. Especially if you're selling high ticket services, coaching consultancies, whatever it is. Yeah, you need trust. I mean, regardless of the product that you're, that you're selling. So how do you build it as fast as possible? Right. Like, some people struggle with very long sales cycles. Right. Some people have been posted for very long periods of time and, you know, maybe they haven't seen the returns that they wanted and they're like, well, I'm not building trust. Right. And trust is needed for the transaction, right? Like somebody's not going to buy anything if they don't trust you to deliver that solution. And if they don't know exactly what, what it is that you're doing for them. Right. So that's why we have that little formula. Trust equals clarity plus certainty. Right? Like clarity of the problem, uncertainty of the solution. And that's the premise of this episode. If you're stuck in there long sales cycles or maybe you believe your content is not producing enough trust, for you to have conversations with the people that you can help.
