← Content Is Profit
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We've got some new talent. I'm Louise, and you're listening to the Content is Profit podcast. Hey, guys. Welcome back to Content is Profit. Today I have a special episode for you from here, the OG Studio, actually, I think studio number two, AKA my house, my office. But I wanted to hop in here and record something really cool. It's going to be first for me, I think. But this morning we got a package from our dear friends from flowchart, Chris and Sean, an award that we won. And I think this is like a super proud moment. Can I show you? So for those listening, please go to YouTube and go see this. And hopefully today will be useful because I'm gonna walk through the path of how we got that award. But before you go there, go to bed. Rose, co forward slash monetize so you can download all your free resources. And the frameworks allowed us to get to our six figures, which is the award that we got. So this award, we got it this year, but I think we hit in the unboxing video. I think I said 2020, but I think it was might have been 2021 with our podcast, which is the flow that we had in this software. So here it is. Oh, here we go. Business six for your club. Let' so long story short, we ended up signing. Oh, yeah. In the floor safe. Long story short, I mean, this award is for making six figures out of a software that we used to do outreach for a podcast we still use. And it's related to a podcast. It was the first like six figures that we hit with our, with our show. And we feel super proud and we're excited and we celebrate it earlier. And that's why I'm recording this episode at 10pm at night, two days before the release, because I'm like, oh, my gosh. Okay, I have an idea. Let's walk through the path of us, the system that we use to monetize our content. So if you haven't listened yet, go back to. The last episode is a live call that we do with an amazing listener, and we walk through different ways to monetize her show. But these frameworks specifically is not just for podcasts. It will help you monetize any type of content as long as you collaborate, which is really exciting. And we found this method by accident. And then later on we, you know, we are busy executing, right, selling our services, doing our podcast, doing what we love. And then later we find out that there's a lot of people kind of selling like this method. But what I'll do is I'll just show you step by step. Really today we don't offer this as a masterclass, we don't offer this as a service, we don't offer this as a course. Maybe in the future, I don't know. But this is something as a resource that we, that we provide to our studio members and the people that come to record in our studio and for the Content Momentum services. So what I'll do is I'll basically be sharing screen right here kind of with. With an iPad and I'll be mapping kind of like the step by step on how we got to those first six figures. And by the way, it was in less than a year, which is really exciting. So if you want to know the real number, what we are right now, it's a little bit higher. So send me a DM and I can definitely share. Is definitely possible. If me and Fonzie could do this, you can too. So really exciting. But anyways, we find this method, you know, you know, the story of 45 live, you know, the story of, you know, the publishing pyramid and the minimum viable content. If not go. I think it's like a couple episodes ago ago. Listen to those. We kind of break down those, those methods. And in 2020, you know, we decided to launch to the show. We lost every single customer that we had at the time. The one that remained was the one that signed up with 45 live. And we decided to launch the show. Content is profit. And we're like, okay, this is our last resource platform. We've tried every single type of content. At the time that we were in syncing with it, we were able to produce and we're like, everybody's telling us to launch a podcast. Why not? So we did. And in 2020, first episode comes out. First 20 episodes, just me and Fonzie kind of documenting the journey, seeing how we do. And all of a sudden we run out of content of things to say. Remember the six stages? Also another episode, go check it out. I'm going to put all the links right below. And you know, you search six stages on content profit.com and you'll be able to find it. But we run out of things to say and we're like, man, what, what do we do? So we decided to invite a couple of trusted people. At the time, Pablo shut out. He was like one of our first customers in a Content Momentum service. And he came on and we shared an amazing experience in the show. It was like in our old office. Go check out the episode. Super awesome. I do say a lot of alms at the time. Probably still do. I don't know. And after that, we're like, okay, let's bring our coach of the mastermind that we were at the time. And then we ended up bringing somebody else. And within those first three people, which, by the way, we did in one week, we decided to do three episodes every single week. One of those asked us at the end, be like, guys, like, this is awesome. I had a great time with you. You guys are very, like, original in what you do. What do you. What else do you do, like, apart from your podcast? Like, what's your business? And we had an incredible conversation, and it almost was like an effortless pitch of the services that we offer at the time. And he was like, well, I have a couple referrals for you, if you don't mind. Like, I'm happy to make that introduction. And we're like, what libel moments, right? And we're like, we sat down after that interview and we're like, maybe this is the way that we start approaching the podcast on one side. So if you see this, right, like, imagine like event circle. So this will be content, right? Then this will be like the guest, and then this will be opportunity, right? And we're like, okay, I think our podcast, right? Pod, which, you know, what we call. It's a platform, really. And this could be like a pod that could be like IG collab, right? That could be a TikTok collab. That could be a blog. It could be many things. And we're like, okay, if we have. If we speak about content that we like and is useful for the people that are listening, right? Solving a problem with a guest, right? Not an interview, but a conversation. This is very key where we can both talk at the same level and both share our authority level. And then there's an opportunity where, you know, we can share. I don't know why this is not right. There we are an opportunity where we can share everything in the middle. I think that platform kind of makes a lot of sense. So we decided to go ahead and continue to have the conversations about content and how can people turn their content into profit based on their stories and having these interviews. And at the end of the each interview, we started asking a couple of questions. We started asking, hey, is there something else that we can do for you? Like, this was an incredible experience. Thank you so much for coming to our platform. Is there anything else that we can do? And they'll tell us, you know, hey, yeah, you know, so and so can I have an introduction or. No, don't worry about it. And then we're like, hey, I don't know if this is for you, but we. We do this, and then on this, insert your service. Right? So it is like we. We do content multipurpose, and we provide fractional content teams. If you don't mind, we would love to show you a little demo. Maybe not today, but maybe in the future, and see if there's ways that we can collaborate. And you'll be surprised. Out of the first hundred episodes, 80% of our guests said yes to that. And that's how we started having the conversations on a frequent matter to where we were able to close a couple of deals, and then we were able to scale those couple deals, and then we were able to ask for more referrals and so on and build a team. And, you know, long story short, here we are. So what I'm going to do is I'm going to break down kind of like the tactic, like the process of. Yeah, Louise, I've heard a thousand times, yeah, you need to invite him to the podcast and you need to do this. And there's very sketchy people out there that do it not the right way. Which, by the way, this system is what landed us to deal with Hospital and the Hospital podcast network. Full transparency, right? That's a funny story that I might tell in a. In a different episode, but it's literally very simple. Like, it's like imagine you're inviting somebody to a zoom call to have a conversation about what you like, and then your content doesn't necessarily have to be about the thing that you do as a business. And I'll share a couple examples at the end. So, you know, for us, relationships is everything. So we're like, okay, how can we scale this? And we decided to do the podcast three times a week because it was also our sales process or referral process and so on. So the questions that we'll ask at the end, where, how can we help you? How. I don't know if this is for you, but we do. X, I would love to collaborate with you. And then at the end, it's like, hey, do you know maybe three people that could be a good fit for the show? And we will describe our ideal client at the time. So let's go here to the iPad. So the first thing that we need, right, is a little platform, which in our case, it was podcast. And sorry, for those that are watching you to my handwriting might not be the best, but here we go podcast, and that's the event that we're going to be inviting the people, right? Imagine that's the event and it could be also an Instagram Live. If you don't have a podcast, it could be a zoom call, or if you have a community, could be like, hey, let's collaborate and teach our community, right? It doesn't necessarily have to be a podcast, but for, for the purpose of the example, we're going to talk podcasting right now, the next right after the podcast. And this is like right after you stop recording, that's where you ask the three questions, right? The three questions where ideally you're going to do, you're going to get three referrals and an opportunity call, right? And then obviously the number one is, how can we help you? Right? So we're going to help them achieve something. And those three questions, like, never fail. That's what we do, you know, in every single episode, except if we're doing a solo episode, right? And then after that, right, is you're going to have an event which is a collaboration call, which is, hey, I would love to collaborate with you. And that's really the opportunity call, where it could be, you know, client, it could give you more referrals, or it could be another type of opportunity. We've leveraged this system to, you know, speak on stages. We've spoken some of the biggest stages in the Internet marketing world, cex, almost Fun Hacking Live, but other events around Fun Hacking Live and local universities, local, you know, podcasters, communities, Pod match. Anyways, a bunch. We've actually emceed another event in Montana all because of this. And every single one of those events have become a lead generator for us. So before the podcast, how do we qualify the people? Like, okay, well, there's a couple ways. One, we bring somebody that we know. It might be like a really good opportunity, right? For us. It could be like, okay, if we're looking for speaking engagements, who's organizing the event, right? If we're looking for a customer who's somebody that fits the profile that, you know, that we do, and that's the person that we're going to go invite the podcast. Also remember, there's a layer which is the content, right? They also have to be talking about what we talk on the show. Keep in mind, we frame the content is profit show as the content is profit. So entrepreneurs, content creators and so on. But you could have a podcast about X topic and invite your potential, you know, opportunity person to talk about that X topic. I'll give you an example. Our older brother started a podcast about his life goals and he ended up talking a little bit about everything. But he would invite a certain type of person for that podcast. And then an incredible opportunity came up. I think he saw his first like $5,000 of coaching in there and then he ended up meeting his partner where they started a micro co working space which became his business eventually. Right. So very, very powerful thing. So how do we qualify them? If it's somebody that you know, we know, we ask for a referral, we ask for somebody to connect us. But eventually we ended up putting in place an 11 minute call. Right. And this is super cool because not a lot of people do an 11 minute call. They're like, what? Just 11 minutes. Of course I'll jump on, right? A lot of people do like a 20 minute connection call or something like that. But we decided to do a, an 11 minute. So that 11 minute is like if I'm interested in somebody, be like, hey, Luis, you know, I've seen your content online. This is super exciting. I would love to collaborate with you. Here's our podcast, here is our website and we leverage the most, you know, we've brought these incredible people in it. So put insert big names that you brought or people relevant in your industry. I would love to chat with you. Here's a link for the 11 minute. And you'll be surprised how many people jump in that 11 minute. Even with the people that we get introduced, we ask them to jump on an 11 minute. So just make sure that we're on the same page and that will also help us see if that person is actually qualified for the opportunity site. So we're like, okay, once we jump on the 11 minute call, we decide, okay, this person is right for the podcast because of content. It's going to be useful. Now that the podcast is a little bit bigger than before, but initially it was strictly we need to create cash flow in our business. So we're going to bring somebody that we think that it's. And then the conversation, we're going to frame it for the content. So those initial episodes, obviously we're learning to publish, we're learning to be consistent, we're learning the flow, we're learning to have conversations and we share a lot of their stories and we build these, you know, incredible rapport with, with our guests or our partners at the time. And then. But the focus, the big, big focus was we need cash flow because we need to eat, we need to build the business and so on. And we had, by the way, I'm very, very proud of this. We've had zero negative experience because of the way that we do it. Number one, I'm gonna repeat it. Number one is your relationship with your guests. That's above everything else. Like we lead with relationship and we lead with service and we help them out. And obviously, you know, part of being on our show is us helping them out. But at the same time, the number one question is, how can we help you? How can we support you? And then we. That gives us the right to do the other asks, right? And we've had nothing but good feedback. Even if it's a no at the time. They already know what we do and we check in and anyways is a very professional and exciting relationship because we do believe that what we do is the best. So it is a disservice not to afraid. So that's the belief that that's the frame, right? You need. If you believe that what you do and what you execute is the best of the best, it is the service not to share with them. So anyways, we go, so 11 minute call right before. And then obviously, you know, this comes like referrals come from here or social media. All the posts and people like interact with us and they jump on that 11 minute call and then we do that. To this day we do that. But we're also a referral specific show. So if somebody wants to come and they do a cold outreach for those that have been sending us an email. This is why sometimes we say, hey, go to Pod Match, sign up and we get in there. But also if you know somebody that came to the show, just help them out, just ask them, can you ask them to be on? Content is profit. And that's how we do basically. So we just protect our home, make sure that, you know, we have somebody in. But apart from this, like nothing, not like nothing in this system matters, right? If we don't have these three things, right? We need a product that we can sell, right? A lot of people are like, how do we monetize fast? Well, we need a product. A lot of people are like, well, I want to do a sponsorship. I want to do growth partner. Absolutely. Go, go. Listen, the episode with Justin Moore, which is incredible, we've had no sponsors except HubSpot and we landed it with this system. So it does work. We need a platform, which. Oop, I can't spell it. Platform, which in our case is a podcast. But you can do this again within any collaborative, collaborative software or social media. Right. And the other thing is a way, or let's call it as it is, a CRM, right, how to track your leads. So the perfect combination that we used, which is why we got the award, is we had on the CRM something called Flowchart, which we'll link right below, which is why we got the award. So this tool is incredible, is amazing. I highly recommend you check the demo. I think this is the first time that we actually talk about it or promote it, except, you know, apart from the people that come to our studio. But basically you can start connecting systematically with the people on social media, people that comment on your posts, people on LinkedIn. You can grab their information and start reaching out ethically. Right. And the incredible part is that it comes with an incredible community that supports every single step. So for us, we lean heavy on Flowchart. We started doing spreadsheets, we started doing things, and we lost track of it. So Flowchart is our specific tool that we do for that. And now today, obviously go high level. So we track everything else and we communicate inside of that platform. As far as the podcast, obviously we have content is profit. So we bring probably two to three guests a week still, and we get six, anywhere between five to six leads every single week just by asking the people at the very end. We also did a stage where we did content bytes, where we tried it out. We're like, we need to speed up this process. So we had content profit three times a week. And then we did an Instagram Live with the same format, just a little bit shorter on Instagram. So that was pretty exciting. We got some traction, but eventually we burned out and because it was very, very frequent. So we're like, okay, let's, let's just focus on continuous profit. We grab some traction for the service as, as a service, we did a recurring high ticket, high ticket service. So we started probably around 1500, and then it has evolved quite a bit from there. We have different packages now, and obviously with the studio now it's a little bit different, but it was a recurring high ticket. So especially a service. Why a service for us specifically is because we needed the cash in hand. So, you know, people pay us ahead of time and then we do the work. So that's the reason we do the service. And we kind of stuck with it. Just, you know, probably next year we'll going to start doing something different. But that's how we were able to scale that. So everybody's like, okay, we did this to start closing down the episode. We did this with a checking my notes. Yeah, perfect. We did this chat and we kind of broke down the system in a mastermind once and there were a couple of people that they didn't have a possibility maybe to do a high ticket offer or they weren't interested in consulting and they weren't interested in something, you know, of that nature. And they were like, Luis, you know, I sell a low ticket item, I sell a book. Like, how is this going to help me? Well, great question because you listening, might not have a big high ticket business, might not have a consulting game. I might not have that thing yet. And I understand that might take some work, which by the way, you could sell it first and then go execute, right? And then figure out if you're into that. But if you do have a low ticket item, this also works for that. So what a lot of people do is they try to invite in their collaboration somebody that could buy one item of their product. This is what we've seen over and over and over and over. My recommendation is if you haven't read the book Ultimate Sales Machine, go read it. There's a section Dream 100. We love Amanda. We worked with her for a long time. Chet Holmes, her dad wrote the first version edition of the book. Go ahead and read that. And the section of Dream 100, that's exactly what you want. What are the a hundred, or let's rephrase it a little bit better. Target 12. This is how my dad explains it. What are the top 12 relationships today that if you create an opportunity with them, it will change your business. Right? This could be a big sale, it could be a relationship for a long time, recurring offers, so on, so on. So for this specific example, this person had a $7 children's book and she had a podcast and she would, you know, interview parents and she would share these stories. And it was an interesting concep, but she wasn't getting any traction. Right? So imagine how many podcasts you have to produce, how much effort, right? We talked about publishing pyramid, we talked about the six levers, like how much effort you have to put in to sell a seven dollar book. So what we decided to reframe it with was, okay, who is somebody that could put in a big purchase order for your books? And she started naming directors of libraries, she started naming directors of schools. What are the institutions that need her book in there? And she made a list and she started, you know, reaching out to them because one relationship with them meant maybe a hundred, a hundred books, maybe a thousand books, maybe 2000 books. Now we play the game a little bit different, right? Which is very exciting. Another example, Tony, he had a software that he was selling, right? It was almost like a membership software. It was for accessibility. Very, very cool product that also gave the website owner tax deductions. He gave like the, the, the agencies they work. Tax deduction. They gave him tax deductions. Everybody, tax deductions. Everybody was winning in this. And he was trying to sell it to individual funnel builders because that's the community that he was in. When we reframed it and we create a new frame for that, he decided to go after agencies that worked with 100 or more websites that hosted them because that was their ideal clients. So the first conversation that he had on his podcast was with an agency owner that had over 500 websites and he was able to move the deal forward. And that was a very big deal for him. So these platform works again. I would highly recommend it. Obviously, if you have a podcast that you collaborate with, people go ahead and start trying it out. If you have any specific questions, please let me know. This is not a course. This is literally step one, invite them to a connection call, invite him just to figure out the content, if they're a right fit for you, as in number one for the podcast or your platform, number two, as in an ideal relationship that you want to develop, right? And then the second stage is put them on the podcast or put them on your platform. And number three is invite him to an opportunity call. Say, hey, I want to collaborate with you. Can we chat maybe next week or in a couple of days where we can figure out, I want to show you a little bit of what I do, and if that's okay with you, we can, we can move forward. And then you'll have your opportunity call. And then at that point, you know, it's up to you on how you move that forward. But no sales guy. But I promise, if we could figure out this system and, you know, build our business around it, I promise you that you can do too. This has opened so many doors for us, not only in the revenue side, but also, like I said, in different opportunities that helped us move and grow. And I can't wait. So I hope this was super helpful. I know it was maybe a little bit tactical. If you see it on YouTube, love feedback. Put the comments right below. Was this useful? Was it not? Do you want to see it a little bit different? But here I'm going to put the screen again. 11 minute call to the podcast, to the three questions to the collaboration opportunity. We're going to highlight that green because it's money. There we go. And the opportunities could be, is there a client? Are they giving me referrals? Are there any collaborations that we can do? All you need is some leads, your podcast and a product. Highly recommend, a high ticket product or service, recurrent service, and then obviously the leads. How do you control inflow chat, which I'll leave the link below so you can check the demo. Full disclosure, we are affiliates, we love it. And the community behind it and the owners of the software are incredible. Their personal friends with, you know, Sean Malone and Chris Baden, go check out their episodes. They're incredible. And anyways, yep, so a little bit different episode today. I hope it was useful and I'll see you on the next one. Take care.