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Hey guys, and welcome back to Content is Prophet. First of all, I want to say thank you and happy Thanksgiving for those that are celebrating the holiday. I know a lot of the people listen here in the United States and for the rest of the world, I hope you are having an incredible day today. I brought, I bring a little bit of a different episode. This is a quick recap on seven big lessons that we learned that can help you grow the business with content. These lessons are specifically in some of the latest episodes, which, you know, we can mention here and there if you want to go listen to the full thing. But we're going to keep it short, concise and maybe I'll share a story or two about this before we get started. If you want the one on one clarity challenge on like, if you're a little confused on like where to go with your specific content, if you do have a business and make at least $20,000 a month is one on one challenge is for you. We're going to pinpoint a strategy that leads directly to sales. Go to Bisphose Co monetize. This is complet free five day challenge. And also if you want to be part of the community, you can go to business Creator club where we have a ton of resources. We meet every Thursday on a Q open Q and a session where we collaborate and we bring a bunch of ideas in the community. Again, business Creator, the club. All right, let's get to the episode. So lesson number one. Your content is a pipeline platform, not just a funnel. All right? So leverage your content to create a pipeline platform which we talked about many, many times here in the show that fosters high trust one on one conversations that lead to sales and client acquisition rather than focusing on large scale funnels. Okay, so this is how we were able to monetize our show right off the bat. I think it was episode seven that we were able to connect with somebody in our show by complete accent. That led to our first big production deal. It turned out to be a six figure deal initially. When we first closed it, it was a three month deal. But we're like, wow, light bulb idea. This show is the platform where we can meet, we can create actionable content for the audience that we're building because we had zero audience back then, if you remember those episodes. But also that relationship becomes a source of an opportunity and how we approach that is, hey, we would love to collaborate with you. And then on the next conversation we're like, hey, maybe this product is a good choice for you. Maybe you know Somebody that needs the product that we're offering. Maybe, you know, you had an incredible experience. And we stay in touch for future reference. And a good example here is one of our latest clients, which they have about 20 million downloads in their podcast. Probably one of the top shows in business, in the world, came because of this process. Somebody that engaged with us, and two years later we were able to reconnect, and now we're working together. So change your point of view with the content. Yes, it is going to help an audience, but initially, if you are doing collaborative content where you create with somebody else, and that could be a vlog, that could be a blog, that could be a podcast, that could be short form, that could be Instagram, live conversations with somebody else, keep in mind that that person can be a source of opportunity. There is a way that you can tackle those conversations in a very good way. That is not salesy because we've been on the other side. We've been on shows that their sole purpose is to sell you their product. This is not what we're talking about here. Here we're talking about investing in that relationship. So then it could be a mutually beneficial relationship on the business side. So if you want to listen more in detail, episode 693, how can you monetize faster? There we go. All right, lesson number two, your why must be clear. All right, so before you start creating any content, you must clearly define its purpose and how it directly connects your business goals. Just creating is not enough. So when we. And again, this is feedback from a lot of years trying to do this. And believe me, we started with the goal not clear, and we've been revisited this every single year. It's like, what is our goal? How can we do this? And the times and the years and the months that we don't don't do it. We don't see the result on the other end. So that's how we landed as, okay, the podcast. Instead of, like, Legion for a period of time when, you know, episodes 200 to, like 400, which was that idea, we had no idea what type of lead we needed, what type of customer we're helping. There was no clarity, and hence it was a very slow for us to be able to transform into that. So we came back to, okay, let's focus really on the relationship, but if you are. And just earlier today, I was working on some research for YouTube for one of our customers. They had a. They have a very clear goal. They have a very clear customer that they're helping. Yesterday, me And Fonsi met for six hours to deep dive in, like, who is the actual person that we're helping? Because you're gonna see something down the line that is really interesting. So I guess the advantage of just creating is, is going to unlock the creativity, right? Like, if, let's say you're not very clear on, on that one person that you're helping, you must have a theory on who that person is and start creating with that in mind. But then you're going to get feedback either from the audience or conversations that you're having leading to your product. And then those conversations are actually going to give you specific feedback on, like, what to continue to create. So feedback loop. Just make sure that we do this. We talk about this in more in that episode. 692. Why most people create content for the wrong reasons. And what you can do instead. Ooh. All right. Number three. Content is fuel, not the spark. This is what I mean by that. Your show should be the field that amplifies and supports your existing business model, not the entire spark you depend on to start your growth. So this comes from a lot of people coming to our studio and they just want to create content and then create the business and this like, typical influencer thing because we do consume a ton of content where we are there and we're like, well, this creator, you know, now his videos are going viral and now he, he's selling a product, he is an affiliate. He's doing all these things because of the content. And again, yes, that does happen. But keep in mind, those creators have been creating for a long, long time without having a business. So they might have a job and then they create. They start this part time and then, you know, they, they dedicate their soul. They are actual creators and they improve their content, so their content becomes a product and then they can do the business. Most of us, most of us entrepreneurs and business people already have a product, already have a service, already have something that is adding value to somebody else. And then we're trying to create the content to drive traffic to that. If you are in this position, you're probably in one of the best positions to start the business because you have resources that you can start assigning to your content process, whether that is creation, whether that is production, whether that is ideation, distribution. Like, how do we connect the content to how we monetize? How are we selling this thing? Because you're already selling the thing. We just need to figure out now the attention part, and that could be organic, that could be paid. There's a thousand ways and taxes that you can do that. But number one is like, how can we stay consistent so we can fuel the business? So if you're starting to create and you're on those two, if you don't have a business, then you're in the business of a creator. Just make sure that you manage your resources correctly. If you have no idea, and that process of creation can help you identify what product to create. But if you are on the other side of the spectrum and you're a full business, this is great because now you can use those resources to create a very targeted message. Different formats. That could be YouTube, that could be a podcast to drive traffic into your product. You can listen more in episode 691, why your content is growing with Seth. And that was a rerun that we did. And he is Alex Hormozi, producer. This guy just sold a million copies of his book in one weekend. If you don't believe me, go check it out. All right, number four, focus on the right data. Success in content creation isn't just about vanity metrics like the downloads. You must focus on the data points that directly indicate business growth, client engagement, and profit. So on this one, gonna be completely honest for the first like 400 episodes. Well, for the first. Hold on. Excuse me. All right, this weather here in Florida is like, you know, 100 degrees one day and then he's like 32 degrees the next. So it got me going. But anyways, back to the data. To be completely honest, for the first like 100 episodes, we saw no data on podcasts. And it's because we were solely focusing on, like, can we be consistent? Before that, we tried like three years to create content. Nothing was consistent. We didn't get any results. Like, can we create content consistently with people that can drive our business? So our data point there was how many quality guests are we having? Yes, we know the content is gonna get better. We, you know, it sucked at first. Like, we're trying to get better. But our data point is like, is that person a good fit not only for the content, but also for referrals in the future, for goodwill, for status in our industry, for customer. Maybe a customer down the road. Right now, if you are tackling the content with the eyes of like this content, somebody sees it and then that leads to an email list or that leads to more business. Perfect. We have to be started looking at data. For example, on YouTube, people see the thumbnail. What's the click through rate? Are they like, if they click the thumbnail. And they watch the video. Awesome. When they get to see the video, like, how long are they watching? Sometimes we're putting our call to actions at the end of the episode. Turns out that 1% of the people consuming get to that point, a lot less are going to be like, okay, I am going to click. So it's like, if people are consuming the first 20% of the video, why are they dropping off? Can we put the call to action at the very beginning? Can we get better as creators and extend that right so people can consume more, can trust us more, can you know, how can we become better creators for podcasts, audio only. Spotify gives you good data. Apple gives you good data. Where are they falling off on that episode? There's a reason we don't have long interest anymore. Everybody was keeping them. So how can we learn to do that? And then in our call to actions, every time we put something out, there are people transferring, are people applying, are people clicking, are people going through those pages? And that way we can identify. So same thing. You can listen to a little bit more on that in depth with the rerun that we did with Seth Silvers in why your content isn't growing. Now, number five, the secret to dream collaboration is. Drumroll, please. Connection. So landing or deal, guest or collaborations or customers has less to do with your pure talent and more to do with building genuine, powerful, and intentional relationships. Every time that we go out there and we try to pitch the show, this happened a lot at the beginning, not a lot lately, but at the beginning, we knew, you know, we're like, oh, my gosh. We're like, we're level D influencers and we're trying to get the level ace. How can we get those level A's to come to our platform and share their secrets and share their information and ultimately become good relationships. In our business, it can be very intimidating, right? But at the end of the day, it's like for us, what did it was start going to events, start going to masterminds, and start going to online groups where we will meet these people. And sometimes the people that we wanted to bring into the show was a speaker in that group. And we will reach out because they saw we will ask really smart questions in the event and they will remember us, and then we will bring it. That's how we got guests like Todd Brown, like Chris do, for example, at a time that we brought, he had about a million subscribers in his YouTube channel. This was like four years ago, right? And then eventually that person introduces Somebody else and then somebody else. But it was all about the intentional relationship. Right? Is like how can we actually become if we focus on that relationship that asks to bring him to collaborate. It's going to be a lot easier whether you're creating a YouTube channel, whether you are creating a podcast, whether you're creating short form content with somebody else. Here's another example for our YouTube for a football show. The football show, which is on YouTube, I wanted a location to actually shoot it. We haven't gotten there yet, but I got the yes. And it's like the biggest like soccer store in here. Guess what? I will come in. And I'm an avid consumer of that shop. They know me. My kids go in and they make a mess with the soccer balls. They play with the staff. And I became friends with the staff. And until I became friends with the staff, I was able to do that ask. Guess what? They introduced me to the area manager and I told them the idea and they're like, dude, we don't do often do this, but you guys seem like cool people. Let's give it a try. So become invest in that relationship first and then go do the ask. You can find out more in why content crafting best crafting the best strategy for 2026. Those are like live studio sessions, episode six 90. All right, let's see. Number six. Prioritize business clarity and alignment. So this obviously has to do with a little bit of what we talked earlier. Take time away from production or the production hustle, how you want to call it, to ensure that you and your business partner, whoever is creating with you, are aligned on the business, on our line, on the things that you're selling, are aligned on the future vision. And this clarity is, it's like ultimately so important and is the key to avoid overwhelm and confusion in the future. Literally like we, me and Fozzie just met a couple of days ago to go do this. Like, turns out that he had a different vision of what he wants to do. And we came out with like, okay, what's the, what's the hypothesis? Like how can we test these out right on my side, I feel very comfortable creating a certain way. Like can we get some middle ground where if we're both creating for that, can we do it right? What does that look like? Make sure that you yourself or like if he's just you perfectly is your, your vision. But when you have a team, you're going to have to, to share that they're going to bring you data, right? Go back to the data, like, is it actually working right? I think a huge indicator too is like, do you enjoy doing it? Do you actually enjoy doing these things right? Make sure you take that into accountability and if it's clear, the whole process is going to be a lot better. And number seven, to wrap up, speed up monetization by focusing on simple strategies. Keep it simple. Stupid kiss. You know, and this doesn't have to be like super fancy funnel things doesn't have to be crazy. Like a lot of the success that we've seen from the guests that have come to the show and even ours, like we sometimes tend to over complicate it too, is we always go back to like, how is it simple? And for us personally, it goes back to relationships. It goes back to the people that come to our show, that people are in our world when we try to get, you know, super fancy with the landing pages and these things and all this, it's crazy. I mean, our show crosses seven figures and the homepage hasn't changed in like three years, right? It has to be because of the relationship. And we probably should update our websites 100%. But that's not my point. It's like I see a lot of distraction with the people that come in the studio or the people that are starting out in the community where it's like, I need to build like this funnel or I need to have this website. I need to do this. And they overthink their content over and over because they're overthinking their processes or their, their pages. So like focus on actionable, low tech, one to one strategies that help you get paid and gain clients quickly. Like for example, the tiny challenge. Shout out to, to, to Fonse and Richmond, which was an episode, right? Which is super, super simple to follow. You know, go listen to that episode. He gives you the entire roadmap with Richmond Din, right? A good example is like, okay, let's do. If you are, if you go to Bistrose Co for Slash Monetize, you will experience this. You will see the tiny challenge in action. It's like, day one we help you. Day two, we help you. Day three, we help you. Day four, we help you. Day five, we help you, right? You get a solution and then there is an invitation to work together, but you come out with a solution. It's like, are you actually helping your people at the end of the day? I think it was a Frank Kern. If you don't know him, go check him out. We haven't have it as a guest yet we haven't been brave enough to, to go ask him. But I remember one of his actual webinars was like, how to help people by actually telling them, like, how do you help people? He was asking to his audience or the webinar, he's like, how do you actually help your audience? How do you get, how do you help people? I was like, do you actually help them? You give them the solution to the problem that they have. And I was like, mind blowing. You're like, okay, I know these people like teachings, like, well, do this webinar and do this thing and do this presentation and tease them and just give them a little bit so they can pay for the rest. Dude, like, people gonna find answers on YouTube, they're gonna find answers on Google, they're gonna have answers on AI. Like information is accessible today more than anything. So like help them, like actually solve their problem. Can we do that? Right? If you do that, then you're not have a path to move forward if you want to do. If you don't want to do challenges. Awesome. Well, does your lead magnet solve the problem right? That it doesn't matter if it's a Google Doc, it doesn't matter if it's like a voice note. Is it actually helping the person that is asking the question? And that's how you start building trust and rapport and you can move them forward in your process. Right, so that's from the episode how to how you can monetize faster with or without an audience. All right, so that brings us to the end of this episode and the seven lessons from, I guess a few of the latest episodes that we've published. But with that, I want to say thank you so much, Happy Thanksgiving and I'll see you on the next episode. Stay tuned because on the next one I will go over like why I decided to go vlog with my family and lessons and we did it at Disney with a thousand people around and like, I will walk you through the fear that I had when doing this. Even though we've almost 700 episodes here on the podcast and I create content like in the studio day, this was a really eye opening experience that I know most of you are experiencing today with other types of content. So I really wanted to go do that and document. And then we have Shannon, who's coming on the next few episodes. She started a hot dog cart here in Florida and started documenting her experience a few months ago. Just. Just a few months. She's gotten to 70, 76,000 subscribers, which is crazy to me. So, so cool. And her story is so cool. And she was super open about how she did the whole thing. So anyways, stay tuned for those interviews. They're coming soon. And with that, guys, thank you so much, and I'll see you on the next episode. Take care.