Fastest Path To Cash Strategies: Business Creator Club Live Office Hours

Summary

Content Is Profit Podcast Summary

Episode: Fastest Path To Cash Strategies: Business Creator Club Live Office Hours
Release Date: June 17, 2025
Host: BIZBROS
Guests: Surya and Dana (Active Members of Business Creator Club)

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Introduction

In the Fastest Path To Cash Strategies episode of Content Is Profit, hosted by BIZBROS, the focus is on leveraging content creation, specifically through interviews and podcasting, to transition from one-on-one sales to one-to-many strategies. The episode features a live Q&A session with active members Surya and Dana, who bring insightful questions and experiences to the discussion.

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Main Discussions

1. Viability of the Interview Model in Content Creation

Surya initiates the conversation by questioning whether the traditional interview and podcasting model remains profitable and effective in today's saturated market. He points out the challenges of standing out when many are utilizing similar content strategies.

• Surya (00:00):
  "Is the interview model still viable to get attention and to accelerate faster and to get more audience reach?"

Fonzie responds by breaking down the medium and emphasizing the importance of intentionality and promotion in podcasting. He introduces the concept of the "ladder of influence," illustrating how collaborating with lower-tier influencers can gradually elevate one's reach.

• Fonzie (03:44):
  "The value in podcasting is you get to leverage other people's audience, but you need to be intentional."

2. Building and Leveraging Relationships Through Interviews

Luis and Fonzie delve into strategies for building rapport with guests and effectively utilizing those relationships to expand reach and monetize content. They discuss transitioning from merely hosting interviews to creating collaborative opportunities that benefit both parties.

• Luis (16:13):
  "They're all the same. So there's gotta be like what's the next part to that? That's just a starter. That's not the end of the content itself."

• Fonzie (18:54):
  "We're having a connection because of the pre-conversation, building a human connection and then making the ask."

3. Content Distribution Strategies: Organic vs Paid

The conversation shifts to content distribution, where Fonzie emphasizes balancing organic efforts with paid promotions. He advises on building an "invisible list" through retargeting engaged viewers and using ads to accelerate feedback loops.

• Fonzie (08:36):
  "Start building your invisible list... and then you can retarget those people with more content."

• Fonzie (12:49):
  "The algorithm reach the people that are interested in that, and eventually, it will build an audience again."

4. Practical Steps for Launching and Scaling a Podcast

Surya and Fonzie exchange ideas on practical steps to launch a podcast, including handling early-stage guest acquisition. Fonzie shares his approach of leveraging existing relationships and incorporating referral requests at the end of each episode to continuously onboard new guests.

• Surya (29:36):
  "I'll stack up the interviews ahead of time, talk to people, build relationships, do some kind of an offer at the back end."

• Fonzie (35:25):
  "Ask them, hey, do you know anybody that would love to be a guest on this show? Everyone's always excited to connect us to somebody else."

5. Transitioning from One-to-One to One-to-Many Sales

The episode explores how content creation, particularly through interviews, can facilitate the transition from one-to-one to one-to-many sales models. Surya shares his plan to offer workshops that utilize AI tools to help entrepreneurs enhance their offers, thereby addressing specific pain points within his target audience.

• Surya (23:02):
  "People who have existing offers but their upsells do not convert very much need to create offers on the spot to test them very fast."

• Luis (24:30):
  "If you have content, you have audience. How can we get to this the fastest? A conversation with the decision maker."

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Key Insights

1. Intentional Content Strategy: Success in content creation, especially podcasts, requires a strategic approach to promotion and distribution rather than relying solely on content quality.

2. Leveraging Relationships: Building meaningful relationships with guests can lead to continuous growth through referrals and collaborative opportunities, enhancing both reach and credibility.

3. Balanced Distribution: Combining organic content efforts with targeted paid promotions can optimize audience reach and engagement, ensuring a steady growth trajectory.

4. Clear Monetization Pathways: Transitioning from one-to-one to one-to-many sales involves creating scalable offerings, such as workshops or AI tools, that address specific needs of a broader audience.

5. Referral Systems: Implementing a structured referral system at the end of each podcast episode can exponentially grow the guest list and audience base, minimizing the hassle of cold outreach.

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Notable Quotes

• Surya (00:00):
  "Is the interview model still viable to get attention and to accelerate faster and to get more audience reach?"

• Fonzie (03:44):
  "The value in podcasting is you get to leverage other people's audience, but you need to be intentional."

• Fonzie (08:36):
  "Start building your invisible list... and then you can retarget those people with more content."

• Luis (16:13):
  "They're all the same. So there's gotta be like what's the next part to that? That's just a starter. That's not the end of the content itself."

• Surya (29:36):
  "I'll stack up the interviews ahead of time, talk to people, build relationships, do some kind of an offer at the back end."

• Fonzie (35:25):
  "Ask them, hey, do you know anybody that would love to be a guest on this show? Everyone's always excited to connect us to somebody else."

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Conclusion

The Fastest Path To Cash Strategies episode provides a comprehensive exploration of leveraging interview-based content to transition from one-on-one to one-to-many business models. Surya and Dana, guided by Fonzie and Luis, uncover actionable strategies for building and monetizing relationships through podcasting. Key takeaways include the importance of intentional content distribution, the power of referrals, and creating scalable offerings that address specific audience needs. This episode serves as a valuable resource for entrepreneurs and content creators aiming to bridge the gap between content and revenue effectively.

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For more insights and strategies on turning your content into profit, join the Business Creator Club and connect with like-minded entrepreneurs.

Transcript

[Luis]

Hey guys, welcome back to Content is Profit in today's episode. This is a very first one. We've been talking about Business Creator Club for a while now and this was the first Q and A session, open Q and A session that we did with incredible members of the group. So we had Surya and we had Dana that have been very, very active in the community and they were able to join us. And Surya asked us a ton of incredible questions about content. In fact, I just had like the onboarding call like right before that with them and I was like, stop. Bring those questions in to the session so then we can record it and put it out there for other people. So he wants to know is the if the model number one of interviews and podcasting is actually profitable because he sees it all over the place and kind of what the advantage is. So Fonse comes in and he goes and does a very deep dive or like, who should we invite into the show? How do we frame the conversation? And then we share a three step system for you, kind of monetize from the very first one. And then we also talk about different frameworks because Dana is not doing podcasting, he's doing something else. So we go over different frameworks that can help move the needle forward. So super fun conversation with the people in the community. If you're not there yet, we're looking for our first 50 founding members. So go to BusinessCreator Club, come join us. If you have any questions, reach out to me on social media and we can go from there. So enjoy the episode. Any questions open, open board. So I don't know who wants to go first.

[Surya]

Okay, cool. So just to provide more content context for my question, my question is more about till this point in time, over the last seven years, I did not actually have to create content because I was selling one on one. And now since the family is growing and I want to spend more time with my kids, so I want to actually start selling one too many. And the goal is selling one to many. There are multiple mediums of selling one to many through webinars and stuff. But I also want to leverage content because at the end of the day it helps me with my advertising costs as well. And with a lot of people going on to doing the interview side, like where people are doing interviews, posting it, is that still a viable option for us to go forth? Especially when you have not published since the last few years.

[Luis]

You got caught up in the last second for me. You said before the VI is that.

[Surya]

Is it going to Be is interview model still viable to get attention and to accelerate faster and to get more audience reach? Especially when everyone in the marketplace is doing. Because when everyone does the mark, what. When everyone in the market does the same thing, it becomes the ordinary and it becomes impossible for you to stand out in the marketplace.

[Dana]

What do you mean by the interview model? I guess just like interviewing.

[Surya]

Basically like you are expanding your reach, your influence through interviews where you are interviewing different people, bringing different people to the show, talking about a specific topic, reaching out.

[Fonzie]

Yeah. And stuff.

[Surya]

That is one way for. That's one way that I think I can tap into the world of content creation as I create more content that is more expert based content or solving different problems.

[Fonzie]

Yeah.

[Luis]

You want to take a stab?

[Fonzie]

I have some thoughts on this.

[Luis]

Sure.

[Fonzie]

So first is like thinking about the medium, right. So if we're gonna, if we're talking about interviews for the most part might be, you know, the, the medium might be some sort of long form. So it's either gonna be YouTube, right. I mean you can post it anywhere. Honestly, we're mainly talking podcasting, right. We're talking that sort of thing. So you say you have experience selling one to one. I think the advantage of interviews is the fact that you get to build rapport quickly with the person that you're interviewing. So that is audience number one. Right. You can make a sale to that person. Right. You can transition that conversation to something else. But again, it's not leaving the model of one to one. Now the value on that is, you know, what we've seen with other people's podcasts, with our own podcast is not all the podcasting is a tough medium. You know, I will say it's a challenging medium. There's not great discoverability. Therefore you need to have good promotion. Right. Like you need to have like you create your podcast and then you got to go into. Put on your marketing hat and be like, okay, distribution. How am I going to promote my podcast to get listeners into it now just like any other video, right. Then you got to see, well, how, how many, you know, what's the retention looking like into this, right. Like are people are going beyond the hook, all these things, right. I mean I can make it as overwhelming as you want right now, but.

[Surya]

No, I'm already overwhelmed.

[Fonzie]

So you. So that's not the idea right now. If we keep that medium, that interview base and what you're trying to do. So one too many. I think the value in there is a. Is easier potentially. And I'm doing our quotes Here, because everybody might be different to tap into other people's audiences, right? So we have a few concepts in here that we've worked out through like, or podcasting journey. One of them is the ladder of influence, right? Which is, you know, let's say Tony Robbins is at level A, right? Top of the ladder, and we are A level C is going to be very difficult to make a jump from C to A and get Tony Robbins and then potentially leveraging his audience, right? But it might be easier for us to get somebody that is level C that they might be willing to share our interview. You know, they might be able to cross promote the podcast. You know, if we do clips and we tag them, they might share them again. There's multiple ways we can promote a podcast, right? But a level C influencer, right, influencer that is kind of like aligned at our same level, might be more open to sharing, but we can go to A level B, right? And then we can leverage that level B influence in a way to then get to, like, higher levels of influence. So that is the value that I see on podcasting on one too many, which is you get to leverage other people's audience, but you need to be intentional. And it's going to be work, you know, like, I'm. I'm not here to sugarcoat it. Like, yeah, you make an interview and people will be sharing it. It's going to be awesome. It's going to take work. You know, you might have to write the emails for them, you might have to create the social pieces for them. And also they have to be social pieces that are enticing and good enough that they will be like, I'll share this, right? So for what I recommend people that want to get into podcasting at first is I do it, like, focus on the big one relationship that you have in front of you, which is your guest, right? So if I would probably focus into selling some sort of, you know, high lifetime value, you know, product that you have. I don't know if it's a service exactly. You might have to fill me up in here. Exactly what is kind of like your service and your product service. So like, so if, if somebody, you bring somebody as a guest, that transition is really easy. If you're talking for them for, you know, let's say 30 minutes to an hour, and you're having a good conversation with them, you're building rapport. You can easily make that transition. The way we do it is at the end of the conversation, we're like, hey, dude, sorry. By the way I don't know if you know exactly what we do. Right. But this is it. And they're like, oh, wow, that's interesting. Obviously we're bringing in guests that we in a way know they might already have a need for this as well. Right. So you're kind of like doing a little bit of prospecting.

[Surya]

Oh, that is one of my follow up questions as well.

[Fonzie]

Yeah, exactly. It's an awesome question. It's just like so low pressure and then that transition, that can transition into a conversation. But yeah, let us show you the behind the scenes. Let's, let's schedule another call and then I'll just guide you through the stuff, what we do and how we can help all that stuff. Right. So those are like my big thoughts on the one too many with the interview model. Now you can put money behind. That's the other thing. You can put money behind your podcast and now you're going to get a whole bunch of people. Based on our personal experience, when we put money on podcasts, sure, you can get a lot of downloads, which not necessarily mean you're getting a lot of listens. Right. We just were on a, on a Mastermind Yesterday with the PodMatch group and the producer or the ex producer for Alex or Moses podcast, he's in there and he was talking that he heard that usually about 40% of downloads actually do not translate into actual listens. Right. So it's people that they might be downloaded your episode but never listening to it. So if you put money behind it, just, you know, you're gonna have to create a kind of like a baseline on, you know, how many downloads am I getting? How many actual listens am I getting? How many people are, you know, what's my retention? What is my stick rate from one episode do they go to the next one? Because that's how they build rapport. Right. It's not just on one episode. So again, it's a, it's a hard model, the podcasting one. I feel like a lot of people just kind of like sugar coated, like podcast is the next big thing, whatever. I think podcast is amazing if you want to build a high level network like that is. Honestly, that's the one reason I'm like, I love podcasting is because I get to make the coolest friends. And you know, now we have a contact list of some incredible people that it would have been very difficult to reach before. And now we have rapport with them. Right. And we can reach out to them. So if you want to get into one too many with content. Sure. You can start organic content as well. My probably go to thing that I would do right now is start to build your invisible list. Right. How, how some people call it, which is when you post content on Instagram, on Facebook and I'm sure on other social medias too. Facebook has a data of who watch what percentage of your video. Right. And then you can retarget those people with more content. Right. So that one is going to be a little more proactive in the sense that you will have to maybe run ads to retarget those people. And I wouldn't retarget the job just with like a value content. I would like something valuable that demonstrates your competency right about like doing the thing. But at the same time it's like a call to action like hey, if you need help, like I'll, I can help you out. Or if you have some sort of resource comment, this I can send you the research. Right. There's a bunch of strategies for those. But I think that might be the best strategy to start with. One too many a scenario. Right. Because it's not too expensive to retarget the people that have already seen you. So now you're getting those kind of like follow up touch points and then it doesn't take that much effort in comparison to like a one hour podcast to create a valuable piece of content. So you can get feedback quick. You can get quick feedback by posting those and then running retargeting ads to the people that are watching you already.

[Surya]

Makes sense.

[Fonzie]

Yeah. So big thoughts. I know.

[Surya]

I've got some follow up questions around this as well. So one of the follow up questions that I was thinking about is around the point of retargeting the people. So for you to retarget the audience, first thing you need to have views. You got people to watch the video. So rather than just posting the piece of content and hoping the content gods actually listen, the platform gods actually publish it.

[Fonzie]

Exactly.

[Surya]

What are the other distribution platforms that, that seem to work for you guys to get more eyeballs?

[Fonzie]

Yeah.

[Luis]

So hold on, can I, can I chime in before you go into the ads side?

[Fonzie]

I'm just going to make this distinction real quick and then you can go ahead. I mean you got to think about this like all this is paid somehow pay it with our own time, which is the organic reach. Right. For the most part, like I'm going to spend my time creating content, you know, I'm going to put it out there and then I'm wait organically to see what is the response from people. I'm going to get some feedback. I'm going to use a feedback to make my next move. That's just usually how it goes, right? The other side of the coin is money, right? I can paid for my distribution and accelerate that feedback loop by running an actual content. So you said I can put my content out there and wait for the distribution gods to do this thing, right? You can do that. Test, see. Okay, Is my content engaging enough that people are going to look at it? I recently heard that it's actually, which, it might be one of the experiments I might want to run here in the business creator club, which is, you know, my Instagram is pretty old. My Instagram is from like, you know, when I was in college. I have a bunch of friends in there. And the idea was your friends are hurting your reach. Because if you are, your content, when you publish it is first being shown to the people that follow you, right? And for the most part at first, when they, whoever follows you might not have an interest in business or whatever, you know, they might not be interested and your friends might be like, okay, whatever. He posted another thing, I'm scrolling, it might be hurting your reach. So the idea that I just heard is start a brand new account. Like open a brand new account, don't follow anybody. Literally just start posting your content and let the algorithm reach the people that are interested in that. And eventually, you know, it will build an audience again. That takes time, right? I think it's a, I still think it's a decent idea. On the flip side, the money side of things, you can create a video and let's say, put $10 behind it. Just for video views, right? Not leads, no, nothing. Just for video views. You're going to reach X amount of people and then you're going to get data, right? You're going to get data on who watch 25% of, you know, 50% of your video, 100% of your video. And then you can create audiences based off of that too. Like, okay, well I want an audience based off the people that watch 100% of my video because clearly they're interested. Find me more people like that, right? So that feedback look is you're increasing it by paying the platform. So again, you have both models. If you have time and you're willing to put in the effort on that 100%, why not try the organic way Again, I always think that's a more than valid way. But just, just keep in mind, you know, the people that have 100,000 followers. All the stuff that. Those are only a very small percentage of all the people that are actually in there. So. And then if you want to speed up that feedback loop, why don't put money, you know, money behind it on the distributions, see what is the answer from people and then move on to the next step. Sorry, Daniel. You got it.

[Luis]

You're good. I think it's very easy for Franz Gme to kind of go in like heavy in details because we've seen so many models, right. Not only like, maybe not from us, but from the people that we've helped. And literally every single model can work. Right? Like, that's the beauty of it. So this is why we harp so much on find your flow and it's going to depend on like resources. So I drew something here. Where. Is there a reason you're levitating towards the interview side?

[Surya]

No, I see a lot of people doing it. So I was like, ah, is this something that I should be focusing on? That's a pure interest based question.

[Fonzie]

Yeah.

[Surya]

So sticking to an idea as long as it works, I'm more than happy to test.

[Luis]

So my theory that a lot of people go on the podcasting side or content side to the interview side is because it's very. Is it is probably the easier way to get it going. Right? Like, I don't have to think about my own content. Like I can just go ask somebody about the stuff and we, you know, it's.

[Fonzie]

Then you can repurpose stuff and you can multipurpose stuff.

[Luis]

Yeah, exactly. And you know, we, our business, our agency build business was built based on, on the people that want that. Right? Like, right. So here's the interesting part. They're all the same. So you're like, oh man, again, another talking head video of these two people having a conversation. Right? Like, so I'm a true believer that there has to be kind of like, what's the next part to that? That's just a starter. That's not the end of the content itself. Like, the goal is not to have the best interviews possible. Of course. Like, that's part of it. But there's, there's something that comes after the conversation. Like Francis said, that relationship. So in our specific case, to be completely honest, if the podcast does well. Awesome. I mean, that's how we found many of you. Dana, you found us through the podcast, right? Mary found us through the podcast. The people have been in the pod, in the community found us through that. Right? But that's like, I think Dana found us after 500 episodes. Right. Like. Like, it's crazy. So part of that is, like, the relationships that we build with the people that come to our show is what helped move the needle because there was a plan afterwards. So I think that's where the benefit comes. The other aspect to this, it goes back to like, messaging. So let's say you're interviewing people. Most people take the role of the reporter, right? So they'll be like, surya, tell me, how do you build your business? And then like, I'm learning from what you said. So what happens on the audience level is that now the audience is positioning you as not the expert. They're positioning the expert as the expert. Right? Yeah.

[Surya]

That is also something that I was worried about.

[Luis]

So how do we flip? That is we are basically you as a host inviting people to your platform because we're both passionate about X topic and we're both going to speak from a place of authority. And then I know that you're into newsletters, but this applies if you also collaborate on the writing side. So, yeah, you have your points of view over that topic and you're just having a conversation with this other expert about that topic. Right. So be like, hey, I respect your opinion, but, you know, we've tried this. Or I like this and it's okay to be curious and find out kind of what they do it, but the angle is a slight difference. So what happens is now we're also leveraging the interview to position yourself as an expert because you're also giving your opinion. So on the clips, on the segments is not just you asking a question, is you giving a point of view on that specific topic? So I'll give you an example on the messaging side of that. Let's say we just had an interview that came out with Kimi that we were like at the Keys at one of her events, and she is talking about how she built an audience, how she was able to fill her event with her method. And mostly she does a lot of pr. She go to TV shows. That's where her people watch the content. So I'm like, well, that's super interesting. What we've seen on our side is X, Y, Z. And, you know, we've tried this. Now it's not me like, oh, that's so cool. How do you do it? It's like, hey, I'm doing. I give my opinion. And then I'd be like, how can we integrate this? And now it becomes more of a collaboration instead of an interview. So then now whether people listen Be like, oh, Sergeant knows his stuff too. Kimi's awesome. Like, she's bringing, you know, a ton of good value. But I also, you know, now they see also see you as an extra. So that's number one. And then I wrote here, let me see if I can. I can show it here on the, on the iPad. Is this, is, this is you right here, right? And then you have your podcast. And then after the podcast, you have the ask the link of the video that I sent, the YouTube video. That's our vlog. But at the very end, the last like eight minutes, we explain the process that we do for the show, like to drive the opportunity. So obviously on this side, right, you need, you want to sell something. The one too many. They want. What's the one too many? Is it a workshop? Is it a course? Is it, you know, what is it? Right? So we got to decide on that. Do you have that decided?

[Surya]

Yeah, workshop.

[Luis]

A workshop. Awesome, Perfect. So now you have an opportunity to make an ask to that person that comes to the show. Right? And this is like, we have to do it with two hands because there's a lot of people like, oh, yeah, just create a podcast so you can sell to your guest. Is not what I'm saying here is your guest is also your number one audience member because they're listening to you while you have the conversation. So if you have the conversation from a place of authority, they're going to be like, man, Siri, I know you stuff, right? About the topic that we're talking about. So they ask what happens. And on the video I share like the three. The three questions. But it's basically a kind of like, what can we do for you? Like, this was awesome. Do you know three other people that might be a good fit for the show? And then, by the way, I don't know if this is for you, but we do X. Will you be interested in a behind the scenes type deal or. I would love to collaborate with you at some point, right? Some degree. About 80% of the conversations, if you do it, they'll say yes to that because they already. They spend a bunch of time with you already. Right. They build the report so that they can become a referral source. It can become an opportunity, potentially a customer. Right. But you know, we're not just to sell them. Right, right. You can, yeah, you can exchange, like I said, workshop. So now that person that you ask, they might they themselves. This is where I see, like the interview is the starting point. They themselves can have access to your Audience. So be like, okay, who's going to benefit from Surya's workshop? Who's, who's going to benefit from, from your workshop, Surya?

[Surya]

In this case, people who are not using AI and creating offers manually. In this case, I have created an AI tool to create offers.

[Luis]

So you want to teach, do you want to show people how they can leverage AI and improve their offers?

[Surya]

Correct. And that's a starting point of it and that's the entry level.

[Luis]

Okay. So then it will be like business owners, entrepreneurs that are kind of familiar with AI, they have an offer and they know they can make it better. Type deal.

[Surya]

Yeah. For example, to be very specific, people who have existing offers. But the upsells, one of the biggest problem is upsells do not convert very much. So they need to come think about ideas at a later point in time. They need to come up with offers on the spot to test them very fast. So that is where the AI tool can create, speed up the process of thoughts and create offers that you can test faster.

[Luis]

Okay. So obviously they have to, they need to be problem aware. They'll be like, I have an offer, but it's not converting. I need to test and I lack the creativity. I don't know how to test this fast to be able to do it. So I'm going to, I'm going to try to do AI as a solution to help me test this stuff. Okay. So now the question is who has those people? Right? Like what person, what community, what platform have those people? Do you have somebody mind, let's say.

[Surya]

Yeah, not counting Wilder, Myron Golden.

[Luis]

Okay.

[Surya]

Russell Brunson.

[Luis]

Perfect. Okay, so based on what Fonsi said, Level 8 influencers. Those are level 8 influencers. Totally. Okay. When we launch content is profit. We're like, we're going to get Russell. Russell has not come to the show, mainly because we haven't asked. But it's like the level A, right?

[Surya]

Correct.

[Luis]

But we also started bringing Level Cs, Level Bs that might have smaller communities. So Eileen Wyler might have a customer. And I'm not saying don't go ask her. Maybe go ask her. Yeah, right. There's going to be moments where you can leverage. Let's say they're launching a book, they're launching a program. Hey, and Eileen, I have a, I have a podcast. Your show is a way to add value to Eileen in that case, because she's going to promote it there and then you have access to that conversation. But let's say she has Susie and Susie Built a community of maybe a hundred people entrepreneurs with your plan. Now Susie is your guest because Susie has access to a hundred people now. That's the starting point. From like one to many. So after the conversation. Hey, Suzy, this was amazing, by the way. I've checked. You have this incredible community. I've seen some of the posts, you know, I've seen some of the testimonials. It's incredible. You're offering a bunch of incredible results to these people. By the way, I've collaborated with other people and I found similar to your audience, and I found that this is a problem that they experience. I would love to collaborate with you. I don't know if this is for you, but I would love to collaborate. Is it, is it okay if we maybe schedule a 20 minute conversation tomorrow to kind of go over what we build that can help them and solve the problem that they're experiencing right now in your community? I promise you, Susie will be like, it's just gonna think about it. And she's gonna be like, at least she's gonna give a chance to that call. And then that call, that's when you make the. The movement to or the offer to her. Be like, hey, can we host a workshop together? And now you're not selling her. You'll be like, hey, Susie. Susie is gonna bring you on and she's gonna be like, hey, here's sir. Yes, he's gonna help us do that. And then be like, hey, we normally charge X amount for these workshops per person. I'm okay. And then you start idealizing like, what will be like a good option for you guys to collaborate. Hey, maybe we sell it to the audience. Maybe she do it. You do like an initial session for free. And then you're able to sell to those hundred people now, but you have Suzy's backing because you had that whole report. So that's where like inside of the. That's why I asked you, like, who's your client? But then this framework is here, so fastest path to cash. That's the question that we started answering. And it's like, okay, well, if you have content, right? And then there's an audience that watches your content, let's say it's not Suzy. How can we get to this the fastest? Well, if we need a high volume for our funnel to do that, that's all the questions that you asked earlier. Can we run ads? Can we do this thing? But to do that, it might take some time. So be like, okay, do I have the time to experiment and try this stuff or if I need to do it tomorrow, what's the fastest path is a conversation with the decision maker. And that's what we just talked about. You create content. You have audience ads. Well, for ads, where do they need to go? They need to go to prior landing page. Right. An offer or a thing. Right. So do you have that? Do you have the funnel? Do you have the landing page? Do you have the copy? Do you have. Has that been optimized? To me that sounds like a lot of work. If you don't have it ready. Right. Or to test it out like that will probably take. It's not wrong. People do it. But it might take a little bit more time. Versus you create the content. You have a audience, which is one person, which is your per your guest. You ask for collaboration and then you have the opportunity for the workshop. So does that, does that clarify a little bit like the levels they all work. We need to figure out which one might be the best and maybe to test it out. Be like you don't need to record once a week, maybe you launch the show. Happy to help you with that. There's going to be a resource that's going to be in the group. We can hop on a one on one super simple to launch the show and you can record. Be like, okay, I have these 30 prospects and you do a sprint. If you need speed, you do a sprint where you interview every single person in the next two weeks and you tell them, hey guys, we're prerecording the show is gonna actually launch in a month. Please launch it. Don't be that guy that doesn't launch the show. Right. We're happy to support you there as well. And they're gonna come on and you're still gonna be able to do 30 asks in two week. Guess what? You're gonna get a ton of feedback that you're like, oh Surya, that's something that I need. That's something that my audience needs. That's something maybe my community needs. Right. Or they're going to tell you we're not really looking for that. But the speed of conversation. And they don't have to be one hour shows. We can get into the logistics of the show. It could be like a 10 minute show that the premise is one question about AI. Right. And then that's it. And then you can stack them. Worst case scenario, you have content. Yeah. And then you start a distribution. Right. So anyways, again I easy for us to go to Overwhelm Zone. I'm gonna stop Right there. But. Right.

[Surya]

I really. You really helped me with thought process. You really reminded me of a thought that I had when I wanted to create content. When I had no leverage, I would reach out. I wanted to reach out to people saying that, hey, most people ask you to jump on an interview, which in your business schedule is not going to work. So here is a question. Could you record a quick two minute video, send it to me and I'll upload it as a short form reel. And if you feel like this is something that you can actually do, I can send out multiple questions, you can record all of them, and I can put it on my platform and that becomes something that as a content engine has for you to get more reach as well. That's the thought I had. I never executed on.

[Luis]

Yeah, I mean, I think it's an interesting thought. I would probably. I personally, I think I would challenge that idea. And again, it's all a test and I would encourage 100% go do it and see what happens. My only challenge there is the fact that you're not having that conversation with that person. You're not building enough rapport. If you're following the model that we just explained. I don't think you're building enough report to be able to then do the ask versus I'm jumping on a conversation with you, whether that's on Instagram or Zoom or Riverside, whatever platform. And we're having this connection because what happens is they jump on the call, you have a pre conversation, hey, dude. Sir, you're. Nice to meet your man. Like, we're both human beings. I'm so excited you're here. I'm stoked to talk about it. You create that excitement, right? Like that person connects with you personally. And then what happens is you create this human connection and then it's super easy for you to make that ask after the conversation if it's valuable, right? Like, we have to work on the message and be like, okay, is this actually valuable for that person too? So you're almost like, what was the analogy? Fancy it? Was it the peanuts or the. Or the, like, you add a. You keep adding like, food. Oh, the candy analogy. Okay, so Luca, right? Luca 6, loves bubble gum, right? All these things. And he's always, papa, can I get some gum? Right? And I might not be the best for this. It's like, of course. So I grab and I have, let's say, let's say candy or tic Tacs, right? The orange Tic Tacs. He loves the orange Tic Tacs. So I'll be like, of course, Lou. Here's one orange Tic Tac. And he's like, all happy. And then be like, oh, no, no, actually, can I have it back? Is it going to be happy? Is it going to be happy?

[Surya]

Definitely not.

[Luis]

And then I'll be like, hey, Lou, here's you one TikTok. Actually, here's two Tic Tacs. Actually, here's a third Tic Tac. But hold on, hold on. Can I. Let me get that Tic Tac back. So he now he still has two Tic Tacs, so he might not get mad. The more TikTok I give him, he's going to be very happy. And then let's say he has 10 tic tacs in his hand. Maybe I'll ask for one. He's still going to be very happy because he has nine.

[Surya]

Yeah.

[Luis]

So same thing with our guests, right? What are the TikToks that we give them? What's the value that we. Well, we have an incredible, like, relationship because we had a prequel. Then we made it super simple for them to join. Then we're pushing their product, pushing their community, pushing their message together with, like, our opinions. They had a great experience. They're happy now when it comes time for the ask at the very end, then we're not taking the only TikTok we gave them. We just build a ton of rapport ahead of time. We're just taking the ninth Tic Tac and they'll be like, dude, absolutely, let's collab, right? There's like, how do we build enough, you know, rapport and give them enough Tic Tacs ahead of time so we can make that ask for collaboration. That's for these very specific ones. So if you do, for example, if you do what you're doing, and again, maybe prove me wrong, Syria, dude, go execute it and prove me wrong. But I know, like, as a host, when somebody sends me that, like, there's more friction for me to do. It's like, oh, I have to put it on schedule. It's like, maybe the same model, but you're like, hey, Luis, let's hop on together. I'll just walk you through it. Super simple, as easy as possible, because the end goal is not the content, the end goal is the relationship is the ask. So on. Right? So I'll challenge that one. But again, maybe I might be wrong. Maybe people that prefer to do that, I don't know. Right.

[Surya]

I just got an idea. So what I do is I'll stack Up the interviews ahead of time, talk to people, build relationship, do some kind of an offer at the back end. Once I have the relationship, once I send, then if I send them, hey, voice note saying that, hey, this is the question, how do you do? Then I can get a response faster. I'm just tapping, tapping, tapping, tapping. Being in the circle to build relationship. That's a good idea.

[Luis]

Yeah. I mean, try it out, dude. Report back, let's do it.

[Surya]

And I really like the thought process of not only selling the people, and rather than selling them, you can also JV with them. My frame was always selling the person. And you gave me a perspective that how I can turn that one on one to one too many. Yeah, definitely. I'm going to do that.

[Luis]

It's awesome, man. Dana, has that been helpful? Do you have any, any questions?

[Dana]

I mean, yeah, it is helpful. I'm curious on, like, how, you know, back when I first started doing content, me and my friend were just talking on camera and doing interviews and we wanted to kind of do a podcast. And of course, yeah, that didn't really happen. But, like, how do you guys bring in interviews when you're in that early stage? Like, maybe Surya is in. And I felt like that was something that I got stressed about was having to, you know, find people without the systems, you know, real systems in place.

[Luis]

Yeah, good question. Do you want me to go fancy or you have anything?

[Fonzie]

I mean, my two cents on that would be first is you're gonna have to get comfortable with people saying, no, thank you, you know, because we're going to have to ask obviously a lot of people that we might want to have on, on this show going back to the ladder of influence, right? It's like, okay, if I ask Russell Brunson, like, I might not even get an answer, right? He might just look at it, whatever. His assistant be like, hey, no, thank you. But then if I have somebody that might be, you know, in more equal terms, you know, business wise with where we're at, but we want to ask him to be on the show, that person probably will be more open to be on the show with us. Now, what we did was leverage those relationships that we were creating to get more people on this show. So again, we. And full transparency. We were lucky to some moments, right? Like we got Chris Doe on the show and how we got him was we were, we were actually at a, at a live event for. I forgot the name of them. It's kind of like a business that doesn't exist anymore. But they were doing a live event, and he was a keynote speaker. And we on the chat, we were like, hey, dude, Cruz, we got a podcast. You want to be in there? And he was reading the questions and he's like, yeah, sure, send me a message, right? So that's what my brother talks about, you know, had the hashtag table face. So some of them we got lucky, right? We got Todd Brown, he's a huge marketer. I was reading his book and I posted some stories, you know, making reference to the book, that I read it, that I liked it, and he answered and I took that opportunity to invite him to the show again. Those are level A influencers that maybe we got a little bit lucky. You know, it was a good combination of, you know, the moment and us taking the initiative of asking them. But here is the gold, which is when you have somebody on your show at the end of the shows, those two questions that my brother was, was talking about, one of them is a, hey, now that you experience the show and you know the type of people that we want to talk to, you know what we're talking about. Do you know anyone that would love to be a guest on this show? And I'm telling you, if they had a good time, if they, you know, you build rapport with them, they're going to be like, absolutely, dude, I'll introduce you to anybody that you want. Some people might be like, oh, yeah, I already have like three people in my mind. Like, let me introduce you to them, right? And then it's just, it's more of a little bit of a follow up task more than anything, right? You told me you're going to introduce me to these three people. Is it okay? We usually tell them, so it's low friction for them. We tell them that, hey, they're like, awesome. What are their names? Like, is it okay if we reach out to them and we just throw you under the bus? You know, kind of like jokingly we're like, hey, dude, like, Dana sent me to your profile, right? Like Dana said you would be a great guest on my show. We're already being recommended by somebody, so that's a easier yes for people, right? And that is a great way to, to reach to, you know, higher level influence in that latter influence. So honestly, as soon as you get like a few yeses, it is way easier to get more because then, you know, their rapport does the job. And you just got to ask these people, like, all right, who else can I bring? And they usually ask, all right, what type of people Are you looking for? And then you got your description. Hey, look, I'm looking for, you know, a business owner that has done at least multiple six figures in revenue in the last year. Their main focus is newsletters. Or, you know, they've tried newsletters, maybe they failed. They've done successful campaigns in newsletter. You tell them the description that you need and they're going to be like, you know what? I got the right person for you. I know somebody awesome. Write out the name right there. Ask them, hey, is it okay if I reach out to them and, you know, tell them that you send me? Some of them are going to say, yeah, absolutely. Some of them are going to be like, oh, let me, you know, ask them if they're interested and then I'll connect you guys. If they say that, then you just get a follow up, like, hey, you know, did you reach out to your friend, to this person? And all that? So that is literally how we've done over 500 episodes. Every single person that comes in, we're like, do you know anybody that would love to be a part of this? And I don't think I know of anyone. I can't remember of a single person that had says, no, I don't know anybody. Everybody's always excited to connect us to somebody else. And the cool part is like, even if they don't end up coming to the show, because we still do, like a pre screening for the people that they refer, you got more connections, you got more conversations, right? So you might jump on a pre podcast call and be like, hey, yeah, let's make sure this is an actual fit for the show. And then you get to meet them. And then you're like, wow, you actually have needs for this that I can help you with. Let's keep that conversation going, you know?

[Dana]

Yeah, yeah. At the beginning, it's, it's a lot of hustling and just getting those yeses. But the big, the big key, I mean, I'm not doing podcasts or anything, but I think the big key is asking those questions at the end, which something I never really thought of at the time or even really knew.

[Fonzie]

Yeah. So I mean, for newsletters, if you're doing like a piece, like a collaborative piece with somebody that is this. It's the same principle, right? And that's why I like to talk not so much about, like the specific strategy, but the principle. And the principle is referrals, right? It's like you can ask for referrals regardless of the medium or the vehicle that you're trying to implement right at the end of the day is you're gonna do newsletters. You have a conversation with somebody asking for a referral for a next conversation. And that way. And at first, the, the. The first people that you might need to leverage. So it's not so much of a hustle, because I understand. And I'm like, I'm telling you, I'm like, I'm not anti hustle, but I'm like, I don't want to be doing that. That part, you know, you can ask my brother. I ha. I hate like, the cold outreach and all that stuff.

[Dana]

Me too.

[Surya]

Me too.

[Fonzie]

Me too. So what. What we first. What we did, like the first couple of episodes were actually people we already knew. There are people from our network.

[Dana]

Yeah.

[Fonzie]

And we, like, we reach out to a friend and we're like, hey, dude, like, you do this, you've done it for a couple of companies. You want to be your first guest? He's like, heck, yeah, dude, let's do it. And he got. Has people on his network that we don't know. And then he connected us to some more people and like, and there you go. Of course there's going to be some people that you might have to do some asks and stuff like that. Like, now I personally, like, we have a content is profit pipeline that I'm like, ooh, when I, you know, either read, I'm sure, you know, Growth in Reverse, the newsletter, when I read the Growth in Reverse and I see an awesome creator there, I'm like, oh, let me put them in the content is profit pipeline. I'm going to reach out and see if they say yes or no. But, like, I know they'll be cool, right? Cool to have. So, yeah, eventually you get more comfortable asking the questions.

[Luis]

Yeah. And then we have, we have a few minutes here left. But, like, do you. Are you thinking in collaborations, whether that's not podcasting, but on the newsletter side? Because, like, we can maybe make it super specific to, like, what you're trying to do at the moment. Yeah.

[Dana]

Yeah. I think something, you know, that worked for me this week was I just, I've been adding people on LinkedIn that are kind of in a similar boat or maybe they're in the same career. And then, you know, I just set up a call with this, this lady and we just talked about, you know, what she's doing, trying to. Just learning from her experience of trying to set up her kind of business and doing product audits and stuff like that. And, you know, those conversations kind of lead into other things. And I think I just need to make a habit, I guess, of doing that. I haven't collaborated with this newsletter. You know, I still think there's a lot to experiment with. And I think that is, I think.

[Luis]

Bottom line is like, they. We can use the content as a vehicle to connect and add value at the same time, right? So. And that applies what? Whatever format. We had a guy during COVID that he was doing Instagram Live shows. Uh, you remember that, that guy Fonzie, he reached out to us like seven times. I think we did one of them. But his lives were like five hour long, right? So I did like, we did one where we were able to hop in one hour, but the guy will bring together like five people and they will be like, we're talking about this, the one thing. And then all five collaborated. But that's his pipeline. And every day he had five different people in there. And then after the conversation, I was like, man, that was actually like really exciting. And then on the back end, he'll reaching out on Instagram, I'll be like, hey guys, by the way, like, I would love to. Same thing, similar thing. Like, we love to collaborate and see, you know, what, what we do. And he was a little bit more like direct with, with the selling of this thing that he wanted to do. But he was bringing five people a day into that content platform, which for him was not a show as an Instagram, was an Instagram Live, right? He called it a show, but it's Instagram Live. So logistically it's like, okay, what am I creating? How can I connect with these people to build a relationship? You can skip that with like the, the, you know, direct follow up and see what, what they need. But if the, if the objective is also create content, I think that's a viable thing. And here, here I have the screen here where we have the questions. And it doesn't have to be a one hour podcast or whatever, but this is what we do after the cameras is like, okay, hey, like Fonsi said, right? Like this, this has been so awesome. You now, now have the lay of the land with the show. What else? Who else can we bring? And we kind of put the names in here and we used to use Flowchart to do this. Right now it's very manual through, through the email again, Simplify, right? But Flowchart, we can reach out and control the outreach there. And then right after that be like, awesome. I don't know if it's for you or for Your community. But this is what we do. And we tell them, right. In that specific case, when we're like religiously doing. It was for the service. Hey, we, you know, we created short form content from long form content. Like, do we provide fractional content teams? Is that something that you're interested in? We can show you the behind the scenes. So here's where you plug in your product, right? So I don't know what you're selling right now, but it'd be like, I don't know what you do, but I can, you know, we build these things and we do these audits or whatever, like whatever the step is. Would you be interested in collaborating again? We can just hop on a 20 minute call tomorrow, right?

[Fonzie]

Yeah, you can. Sorry, quick idea. And this is on top of what my said is you can offer a free product audit to whoever comes in, right. As a test and be like, hey, yeah, in exchange for a testimonial or. And then after you do that one is a, hey, do you know any other people? Because now they experience that value. Do you know any other people that would love a product? You know, I forgot the word right now.

[Dana]

Yeah.

[Fonzie]

Do you have anybody else that would need this? Right, right. So, yeah, it's a good, good access. Sorry that I interrupted you.

[Luis]

No, no, no, you're good, you're good. I think we're on time. But Dana, do you have it, like last question or comment or. And you can always follow up with us.

[Dana]

Yeah, I know. I will, I think. Yeah, I don't have any on pertaining to this. I signed up for the next, I don't know how many Q and A. So I'll, I'll be here and every Thursday I'll make sure that I bring. Yeah, I'll, I'll bring. I'll write down some questions and have some more just targeted questions and figure out a better thing for my Internet here.

[Luis]

Oh, you're good, man.

[Dana]

Thank you.

[Luis]

I did. Take care, man. Fonzie, you too.

[Fonzie]

Take care, guys.