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Get $10k In New Business Through Cold Email & Organic Growth ft. Daniel Fazio

Content Is Profit

Thu Feb 06 2025

Summary

Content Is Profit Episode Summary: "Get $10k In New Business Through Cold Email & Organic Growth ft. Daniel Fazio"

Release Date: February 6, 2025
Host: BIZBROS
Guest: Daniel Fazio

Introduction

In this powerful episode of the Content Is Profit Show, hosts Luis and Fonzie welcome Daniel Fazio, a renowned cold email expert, to delve into strategies for generating $10,000 in new business through cold emailing and organic growth. Daniel brings a wealth of experience, having successfully scaled three companies to seven figures by the age of 25, amassed $5 million in revenue, and currently leads a team of 21 professionals. His expertise in bridging content creation with revenue generation sets the stage for an insightful discussion aimed at helping entrepreneurs and businesses maximize their content efforts for substantial financial gains.

Guest Introduction: Daniel Fazio

Luis and Fonzie introduce Daniel Fazio, highlighting his impressive track record:

Achievements: Scaled three companies to seven figures by age 25.
Revenue: Generated $5 million in business.
Team Leadership: Manages a team of 21 individuals.
Expertise: Specializes in cold emailing, offer creation, and lead generation to boost business revenue.

Daniel's journey began with an Instagram growth agency, which he expanded into a successful cold email service, leveraging his skills in B2B marketing to drive significant client revenue.

Key Topics and Discussions

1. Cold Email Strategy

Daniel Fazio emphasizes the importance of simplicity and effectiveness in cold emailing:

Conciseness is Key: "[00:00] You should not have a goal of like, oh, I want 10,000 followers by this day. Your goal should be to consistently post at minimum one thing per day, every single day for six consecutive months." Daniel explains that cold emails should be short, typically 3-4 sentences, focusing on how you can make the client money.
Outcome-Focused Messaging: "[09:16] The only thing people care about is did you make the client's money or no?" Emails should highlight past successes and the tangible financial benefits your service provides.
Personalization with Simplicity: Personalized emails that are direct and to the point are more likely to be read and acted upon. Overly lengthy or complex emails can deter busy decision-makers.
Effective Call to Action (CTA): Instead of burdening initial emails with time-consuming elements like personalized video messages (looms), Daniel advises using simple CTAs such as requesting a reply or expressing interest for more information, which can then be followed up with more detailed communications.

2. Landing Page Optimization

The landing page plays a crucial role in converting interest into actionable leads:

Video Sales Letters (VSLs): Daniel advocates for incorporating short, impactful VSLs that clearly communicate your offer and its benefits.
Social Proof: Including testimonials and case studies that showcase quantifiable results, such as "How Chandler made $3.5 million" or "How Colin hit $100k a month," reinforces credibility and demonstrates proven success.
Risk Reversal: Combining guarantees with social proof boosts client confidence. As Daniel states, "[11:47] You just need to hit more frequency. It's like, what you want is to make people see your content consistently until they are ready to convert." Guarantees mitigate perceived risks, making potential clients more comfortable committing to your services.

3. Overcoming Mental Blocks and Beliefs about Cold Email

Daniel addresses common misconceptions that hinder effective cold emailing:

Perception vs. Reality: Many view cold emailing as spammy or ineffective. Daniel counters this by sharing his own success, proving that with the right approach, cold emails can be a powerful tool for B2B growth.
Profile Optimization: Ensuring your online profiles (e.g., Twitter) are professional and aligned with your business offerings increases the likelihood that recipients will engage with your emails.

4. Content Marketing and Frequency

Consistency and frequency in content creation are pivotal for sustained growth:

Consistency Over Viral Hits: Daniel compares consistency to Grant Cardone’s strategy, stressing that regular touchpoints with your audience are more beneficial than sporadic viral successes. "Your creative ad will not beat my frequency," he quotes Grant Cardone, underscoring that constant exposure builds familiarity and trust.
Content Ecosystem: Developing a content ecosystem across multiple platforms (Twitter, YouTube, TikTok, LinkedIn) ensures diversified audience reach and reinforces your message through various channels.
Input Goals vs. Output Goals: Focus on input metrics, such as the number of posts or emails sent, rather than solely on output metrics like follower counts. This shift in focus ensures sustained effort and growth.

5. Automation and Systems

Building robust systems and automating processes can enhance efficiency:

Mechanizing Content Creation: Establishing a systematic approach to content creation and distribution ensures consistency. Daniel illustrates this by maintaining a clear process: "Find the split test, make the video, make the thread. Bam, bam, bam. Every single day."
Vertical Integration: Daniel has integrated various aspects of his business, from course creation to software development, creating a cohesive and self-sustaining marketing ecosystem.

6. Measuring Success

Tracking and measuring the right metrics is essential for evaluating and optimizing strategies:

Direct Correlation: Daniel emphasizes the direct relationship between content frequency and scheduled calls. For example, to close 10 deals a week, you need to book 35 calls, which requires consistent content dissemination.
Value of Frequency: Increased frequency leads to higher chances of conversion as potential clients become more familiar with your brand and offerings over time.

7. Actionable Steps for Listeners

To empower listeners to take immediate action, Daniel provides clear, actionable advice:

Content Output Challenge: "Whatever platform you use, post 90 pieces of content in the next 30 days." This encourages a high volume of content to overcome the fear of annoying audiences and to test what resonates best.
Include Clear CTAs: Ensure every piece of content directs the audience to take a specific action, such as visiting your landing page or scheduling a call. "Big mistake people make is they'll make content and not even post the link. You post. Post the link, people will not like."
Consistency is King: Maintain a steady flow of content to build a strong, recognizable presence across multiple platforms, thereby enhancing overall marketing effectiveness.

Notable Quotes with Timestamps

Daniel Fazio: "[00:00] You should not have a goal of like, oh, I want 10,000 followers by this day. Your goal should be to consistently post at minimum one thing per day, every single day for six consecutive months."
Daniel Fazio: "[09:16] The only thing people care about is did you make the client's money or no?"
Daniel Fazio: "[11:47] You just need to hit more frequency. It's like, what you want is to make people see your content consistently until they are ready to convert."
Daniel Fazio: "[50:31] Whatever platform you use, post 90 pieces of content in the next 30 days."
Daniel Fazio: "[52:06] You have to be so absolutely specific about what you want people to do. If you want people to go to your landing page, post the link to your landing page, it will not happen any other way."

Conclusions and Final Takeaways

The episode concludes with a strong emphasis on consistency, systematization, and frequency in both cold emailing and content marketing. Daniel Fazio's strategies revolve around creating a reliable and repetitive marketing effort that builds trust and drives conversions over time. Key takeaways include:

Prioritize Consistency: Regularly posting and sending emails ensures continuous engagement with your audience, gradually moving them through the sales funnel.
Simplify Your Approach: Keep your messaging clear and concise, focusing on how your offerings can generate tangible financial benefits for clients.
Leverage Social Proof and Guarantees: Demonstrating past successes and offering guarantees can significantly enhance your credibility and reduce perceived risks for potential clients.
Build Robust Systems: Develop systematic processes for content creation and distribution to maintain high frequency and quality without burnout.
Track Input Metrics: Focus on measurable input actions, such as the number of emails sent or posts made, to drive the desired output outcomes like scheduled calls and conversions.
Take Immediate Action: Implement the actionable steps provided by Daniel to kickstart your journey towards increasing revenue through cold emailing and consistent content marketing.

Luis and Fonzie wrap up the episode by reiterating the importance of these strategies and encouraging listeners to implement them diligently. They highlight how adopting Daniel's methods can transform content efforts into profitable outcomes, ensuring sustained business growth.

Final Action Points for Listeners

Commit to a Content Challenge: Post 90 pieces of content across your chosen platform(s) within the next 30 days to accelerate audience engagement and lead generation.
Incorporate Clear CTAs: Ensure every piece of content includes a direct call to action, guiding your audience towards taking the next step, such as visiting your landing page or scheduling a consultation.
Optimize Your Landing Page: Integrate video sales letters, robust social proof, and clear guarantees to enhance conversion rates and build trust with potential clients.
Build and Automate Systems: Develop systematic processes for content creation and distribution to maintain high frequency without compromising quality.

By following these actionable steps and leveraging the insights shared by Daniel Fazio, listeners can effectively bridge the gap between content creation and revenue generation, turning their efforts into substantial profits.

Daniel Fazio encourages listeners to follow him on YouTube and Twitter for more insights and updates. The episode closes with a call to action to share the episode, leave a five-star review, and visit contentisprofit.com for additional resources and support.

Thank you for tuning into the Content Is Profit Show. Stay consistent, stay driven, and turn your content into profit!

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Transcript

Daniel Fazio (0:00)

Like, you should not have a goal of like, oh, I want 10,000 followers by this day. Your goal should be to consistently post at minimum one thing per day, every single day for six consecutive months. The only thing people care about is did you make the client's money or no? Now what's going to happen is if you pass like the check of that, like, does this person seem as if they know what they're talking about? They're going to click on, on your link. They're going to go to the actual landing page.

Luis (0:33)

Yeah.

Daniel Fazio (0:34)

So what do you want to have on the landing page is we've got some.

Fonzie (0:37)

Hey, I'm Luis and this is Luis.

Luis (0:39)

And welcome to the Content is Profit podcast.

Fonzie (0:42)

In here you're going to get the insights, accountability and drive to create consistently and increase revenue.

Luis (0:48)

You'll hear from top entrepreneurs, creators and anything and everything you need to know about content. All this while having a good time.

Fonzie (0:54)

Take all this podcast is simple. Entertain, educate and turn your content into profit.

Luis (0:59)

That's right. I know classic Hispanic DJ stuff in there. But anyways, welcome back to Contents Profit. We got some people coming in. Hello everybody. If you are, put a hashtag live in the comments and if you're listening to or watching the replay, put replay. What's up?

Fonzie (1:20)

That must be Tim. He said got coffee.

Luis (1:24)

We did get coffee. What's up, Tim? Good seeing you, my man. But okay, so if you guys are enjoying this show and the guests and the value and all the stuff, the riffing, that Fonzies research. Talk to me about Fonzies research. That has been really solid lately, man. Good Ton alert, Tanya alert. Anyways, go ahead and follow the show in your favorite podcasting platform.

Fonzie (1:43)

That is right. And if today's guest help you move one step closer towards your goal, please don't forget to share this episode and leave a five star review.

Luis (1:50)

That's right, let's do this. Today we have one of our own Twitter homies in the house.

Daniel Fazio (3:34)

Yeah. So I think in regards to cold email, it's only going to work for a B2B offer. Right. So I'm not sure what kind of products your audience is selling, but it's primarily for B2B. Right. So it's not going to be like a B2C consumer type thing. And it works best if what you're selling is a lot of money. Right. So what you've probably seen in your concept of cold email is probably centered around like, oh, this is spammy, or like you might have like the Nigerian scammer type thing inside your head. But let me, let me put it like this. If you're selling like, let's say you're selling like an advertising service and you've worked with a bunch of clients, maybe let's say you've made your clients like millions of dollars and you start sending cold emails to like e commerce brands. You whip up a cold email real fast and it's like, hey, name. A little bit of personalization. Hey, name. I just got your ads over here and wanted to send over an email and ask if you'd be interested in scaling with Google Ads. So you use Google Ads. I worked with company 1, 2 and 3 and was able to make them a couple million dollars doing it. And it's just super simple emails like it's like three sentence emails, four sentence emails. And you don't really want to complicate it because you inherently have to think of like if you're trying to sell a high ticket product, the only people that are going to purchase high ticket products are people who run successful companies. And people who run successful companies are inherently busy. Right. So if you send a paragraph essay and an email, it's probably just not going to get read. So a concept you should probably understand is what people do when they read an email is they're going to read like the first sentence, then go to the end and then like backtrack. But if the entire thing is like three sentences, they'll just read through the whole thing. It needs to be just so straightforward and you're either going to typically the best call to action is asking for a reply or if they want more information to which then you would engage in a sales process. And a good sales process is typically sending like a loom. Right. So it's like a lot of people will say hey, just send looms off the bat or just send personalized looms all the time. But the problem with that is it takes an astronomical amount of effort and time. So you're going to essentially a full time person making like making looms all day. So if you instead just changed it to like hey, do you want to see a loom? Or like hey, would this be something you're interested in? Then you can send it after that happens. And essentially what you're doing like what you would send to them after is like a mini video sales letter. So I don't know if anyone is, is familiar with VSLs, but like that's essentially what you would do is just make a VSL for every single.

Daniel Fazio (9:16)

So like what will happen with people is they'll make like these case studies and it'll be like we decrease their lead cost 20% or we increase the lead flow 30%. And it's, it's just a bunch of stuff that doesn't matter. Like it just absolutely does not matter in any capacity. The only thing that somebody is concerned with is did you. You make them money? Right? So, I mean, I could show you my sales page. It's a client ascension.com schedule. That's where you get to. After you opt in to the, to the, the opt in page. What you'll see on there is video sales letter and then I've embedded client interviews and the headline of it is how Chandler made 3 1/2 million dollars. How Colin hit 100k a month. How Kyle hit 70k a month. It's not how Kyle got 14 sales calls book. No one cares about the sales call. It's the end goal. Right? No one is. No one's buying. We got them 30 million views. Who cares? Did you make them money or no? And it's really incredible because there's a lot of people and they'll have like really good work. And this happens with my clients all the time. They'll, they'll, they'll do really good work and they won't like ever say what it is. Like they won't say how much money they made. I'll give you like a really good example of this. There's this one girl who, she just Pinterest ads and she's made her clients like millions of dollars. Like legitimately millions of dollars that like a 5x ROAS, 8x ROAS. It's like absolutely absurd results. And it's just nowhere on the landing page. I'm like, that's the only thing that, the only thing that matters. It's like you don't. The copywriting is important, but it's more like the fundamentals of the copywriting. So it's like showing proof and evidence that your thing works is inherently a risk reversal. Yeah, right. So you have like two things that, that make up a risk reversal. It's a guarantee and then it's proof that it works for other people. Because with people, the, the pain of losing a hundred dollars hurts more then making $100 feels good. So it's like what you're trying to do. The only thing you're trying to do is invoke the perception that if you work with us, the probability that it works is extremely high.

Daniel Fazio (17:23)

So it was using follow on follow. This doesn't work anymore, so you can't do this. But I learned how to automate that. I found a bunch of my friends and people from college and I just offered to do it for them for free because I wanted the before and after screenshots. That was the only function of this. I made that extremely clear to them. It's like, I'm going to do this for free only if you agree that I can put your before and after photo on this page. And they agreed. So I did that for about three months. I was able to get five of them, got them 3,000, 4,000 more followers, put them on a landing page, made the pricing $97 a month for between 500 to a thousand followers a month, and then a one, a 147 for like a thousand to 1500 or something like that. So this only worked because of the. The before and after. And then what I did is I would go on Instagram. I picked a niche, I picked fitness fitness coaches and fitness influencers and whatnot like that. And if you go on Instagram, there's an email button on the profiles. Like on a business profile, they can have their email. And I figured I was like, I don't want to reach out for my personal page because it's not like business oriented. But I had a landing page so I could take the domains forward, like dummy domains to my main domain, send cold emails from that and just collect, click the email button, copy it Put it in a Google sheet, right? And I was just manually collecting these emails all day and sending thousands of emails and split testing copy. And I was getting like free trial accounts of this software called yesware. And at first I didn't even know you could automate it. And then I found that, and then I found some other better ones over time and just split testing these and I was able to get that. I think it was, I was, I was about to turn 22 years old and that business I had got to like 12,000amonth or something like that. So that felt really good. So I was like right out of college and that was doing really well. Then an algorithm change happened and it destroyed the business overnight. I was like, damn. So from there I had to do something. So I was like, well, I just built up this business using cold email. Let me go send cold emails for other people, other marketing agencies. So that's exactly what I did. I started that up. I was into Russell Brunson stuff and I was thinking like a fun. How do I get like an absolutely absurd amount of people into this? Like, oh, I can make like basically just make a fun. I could start with a course and then upsell people to the cold email as a service. So I ended up making a course. I've sold like a million dollars of a cold email course. I don't sell it anymore, but that's how I get the, the gumroad thing over there. But then I was like, I was. So many people were in that course and I was linking them out to other software apps, like other people's software, maybe get some affiliate links. But it was like it just like it wasn't enough. So it's like I feel like I'm just like growing another person's business. It was an absurd amount of people that were buying it. So I was like, okay, let me just, let me, let me replicate every single software that is inside this. Inside the course. I replicated every single one. So I have four software companies now, all for that. So like three for lead scraping and one for sending emails. So I own all of the software with it. And then I was like, let me, let me kind of turn this into like a done with you product. Because so if you make like a triangle at the top would be done for you services. It's the least amount of people that can buy that because it's the most expensive. And then you have done with you. And that's kind of like a coaching program with like done for you aspects in it. And then More people can buy that because it's more accessible. It would be effectively less money than a done for you service.

Daniel Fazio (25:10)

Twitter will work fast, but will not scale hard. YouTube will work slow, but will scale extremely hard, like, extremely far. You'll make a lot of money on YouTube. It's gonna take you years. Right? So I've, I've had my Twitter account cold email wizard for, like, around three years, is 113,000 followers. Now, if you were to look at the distribution of amount of money acquired over time, it's like, it does pretty. I mean, you can live off it for a little bit, and then it just, it just keeps going and it, it just. Content marketing just takes a really, really long time. And I actually want to talk about a conversation I was having earlier today with one of my clients because we do content marketing stuff and client ascension too. And he was telling me, he's like, he's like, I'm. I'm working some leads right now. And like, I, I feel like. I feel like this. I want it to work faster. So I was like, all right, let me go to your Twitter account really quick. And since February. So it's February 13th right now. And I looked at his account. He's tweeted six times in February. So I was like, you tweeted six times in February and you didn't even plug the link to your thing once? And then I showed him my account. I've tweeted 47 times in February, and I've posted the link to my product, like, 14 times in February. And I've retweeted a bunch of my tweets a bunch of times. So it's like, it increases it further. And I've been replying to people in conversations on Twitter, so it's like, I have done legitimately, like, a hundred times more than you have in February alone. So, like, you have this concept that you can just like, oh, I'll just like, put stuff out, like, whenever. And it's like, it does not work like that. Like, this is not a game. You're trying to. Like, you're running a company. Like, you need to. You have an obligation to turn this into a machine. Like, this is not like you tweet when you feel like it. It's not like you film a YouTube video when you feel like it, or you send cold emails when you feel like it. It's like you have to hit a specific KPI. Like, you literally have to do that, but you can't just, like, dilly dally around with it. And then something people will all logically come to is, how did you tweet 47 times? Like, you came up with 47 different ideas. And the answer is actually no. I say the same things over and over and over and over and over again, just with different syntax. You say the exact same thing over and over and over. You might actually have, like, 10 unique ideas, but each unique idea has, like, a subsection of different things you could talk about or, like, examples of how something applied to you. And you just say the same thing over and over and over and over and over again, right? It's kind of like, like, this is why propaganda works. There's, like, some dude, like, literally wrote a book on, like, how to do propaganda. And, like, marketing is propaganda. You're trying to, like, get people to. To buy into an idea. And essentially, like, the whole gist of it is you just repeat the same thing over and over and over again. So it's like, what stops people from doing content marketing is they just feel like they run out of things to say, but it's like, well, they're just Saying it again, like just keep saying it over and over and over again.

Daniel Fazio (30:11)

It's the same thing over and over and over again. It's like, I go on TikTok sometimes and I get this account a lot. And what they do is they clean rugs. It's just videos of them cleaning rugs. And it's the same. It's the same process of cleaning a rug every single time, Right. It's like you spray it with water, then you put this thing on it, then you scrub it and you take this little scrubbing machine and then you just do the same thing over and over and over again. Every single video is the same exact thing, but just a different rug. It's the same thing. He's millions of followers, gets hundreds of millions of views. And it's like, if he was selling rugs, he might be selling rugs. He probably legitimately make like tens of millions of dollars selling rugs. It's the same thing over and over again. And then I have a client who does like conversion rate optimization stuff and it's like, all right, bro, just make videos of this split test won. Like, why did this split test win continuously over and over and over and over and over and over again. And there's no reason why you shouldn't be able to. Essentially, like, what you would do is like the sourcing of the content is like trying to find one split test per day and then just distributing that to different forms of media. So it's like on Twitter, it's probably like a Twitter thread. So it's like, why did this win? And then it's like TikTok and say green screen video behind you, like pointing at things and explaining why. And then that also can go on reels and YouTube shorts and then making like a full length video of it on YouTube. And this could be like a two minute video. It's you, you have one thing, one singular idea, and you just distribute it to every single piece of media. And then now what's going to happen is this is like, content is super slow to work. But like, you do this for like a year straight. Like, you should not have a goal of like, oh, I want 10,000 followers by this day. Your goal should be to consistently post at minimum one thing per day, every single day for six consecutive months. You should never have like an output goal. It should always be an input goal. And it's just, it's a mechanizing everything. Like you just, you just need to make a system behind it. And then all you have to do is you have a checkbox you have to hit every single day, find the split test, make the video, make the thread. Bam, bam, bam. Every single day. It's all you have to do.

Daniel Fazio (34:29)

Yeah. So like, if I were to, if I were to. I feel as if every concept on earth really does just deduce to the most simple thing ever. Right. So if I were to my. I can have like a lagging indicator of what I'm looking for in my business. So that's call schedule. Right. So now if I were to look at how do I get more calls scheduled, There was a one to one direct relationship between how much content I post and how many calls get scheduled every single day. So now what I can, what I can do is like, all right, I want to close, I want to close 10 deals this week. So that means I got to get like 35 calls booked. So that means that throughout the weekday, 35 divided by five, I need to book at least seven calls per day. Now what I'm going to sit here and do is I'm going to tweet enough and then like plug a link to my offer under it sufficiently enough until I get at least seven calls booked every single day. And just doing that and like there's, there's never a situation where that doesn't work. And you can even deduce it further where it's like, all right, well to get that many calls, I need this many people to the landing page. So it's like, well, how do I get more people to the landing page? It's like more people have to see the link. So there's a direct correlation between how many people are going to get to the landing page and how many times I tweet a link to the landing page. So it's like, then I'll just tweet the link to the landing Page more. It's like, super simple, right? This never doesn't work, ever. And now someone could sit here and be like, yo, guys, how'd you grow your podcast to X amount of downloads? How did you do that? And the answer is that you posted over 300 episodes. You've done one every single. Every single week for three straight years. And it's like it was just a constant oscillation of, like, yeah, we posted the episodes on YouTube and then we made a Facebook group, and then we started doing clips from it and posting that on TikTok and going back and forth with that. And it's. It's. There's this concept that I was talking with one of my clients, and it was, you would be better off. Like, imagine a situation, you make a clip go super viral, and what happens is, say you got a hundred thousand followers in a day or something like that, and then compare that to somebody who's been posting, like, not like, super viral stuff, but has been really consistent with it for, like, two years and also has a hundred thousand followers. So the person who's been doing it for two years at 100,000 followers is more than probably making more money than the person who got a hundred thousand followers, like, immediately. And the reason why is because this concept of conversion windows, right? So if you imagine a funnel where it's like, at the top, you have the people who are least aware of it. At the very, very top, you have people who don't know you exist. And then, like, right inside of it, the people who have, like, seen you once. And basically what happens is there is a direct correlation, one to one relationship with the amount of times somebody sees you to how close they get to purchasing your thing. So this is frequency.

Luis (40:24)

Yeah. And I think we mentioned that. I mean, music to my ears again. I think, like, everybody else, like, hey, you know, do I need to post? We just send them this interview, but not only on frequency, on content, too. Frequency of offers. Right. Frequency of outbound. If you're doing B2B specifically. Right. And it's around that people should be building their stuff, so including us. Right. There's sometimes that you're like, you might be posting for a long period of time and you might not even see the results. Right. So then how can we analyze that content? How can we analyze. Is the message the right message? Right. Is the thing the right thing? Are we promoting? Is it clear? Is it simple? Like, there are all these things that we can always do to improve. But like you mentioned, it's like, how can we set up as a company, a goal for frequency? Right. How frequent can we be online on the specific channel that you're moving on or if you have multiple channels there? Right. So Twitter, email, Instagram, Facebook, LinkedIn, whatever it is, frequency should be a massive metric that we should be looking at. Right. And then build around that. Right. It's like, perfect, we need to do more because this is the direct correlation from that one post into my calendar. Right? Perfect. How do we actually get more of that done? Right. And you know, I'm definitely gonna. There's. There's a workshop that we did at podfest a couple Weeks ago, where we talk about these six stages, right? And part of it is the creation and the production. These are two of the stages. And it's mostly where people form their. Their content, right? In a way. And then we have the distribution, which is how we execute on that frequency. Right? So I highly encourage people to, if you have any questions, send those, obviously a quick dm, communicate with, with everybody here on this call, and you can ask us questions on how we do it, right? Every single person here in this call has a system that we've been able to, to. To improve over time. And you are also able to create that own system for yourself based on your own capacity, your team capacity, but again, keeping very close to. To your goals. That frequency and that direct correlation to your calendar today. This has been so awesome. Fuzzy.

Daniel Fazio (43:20)

But so, so I, I was actually just banned from Twitter ads. I'll try to get it back, but I have business. I have business partners and I'm just running ads from their account. But it's like I'm. I'm still like the one writing it. You know what I mean? Like, it's still actually me, which is actually really interesting. Alex from Mosey has talked about this. You gotta like, branch out the acquisition away from you as a, as a person. I'm like, yeah, that's actually super true. But Twitter, Twitter ads work now. They do not in the way that Twitter's really different. So I've seen this before. I don't know if you guys, maybe you've like, if you think about like, coaching products or. Like, the way I'm thinking of is kind of like start an agency. Like those type of dudes who like, sell courses on Instagram and whatnot. And yeah, yeah, I've seen them come over to Twitter and just like fall completely flat. Because inherently Twitter is just a platform where people just are more intelligent. Like, they kind of just do have a higher IQ than people on Instagram. And you can think of the reasoning for that is because it's just words. Right? Obviously there's media, but like the inherent way that you would grow on Twitter is like your idea and not like a picture of your Lamborghini or something like that. Like, like people, they're more like analytical and like you gu are on Twitter and like, you're kind of like a. You guys are kind of like system marketing orientated. And if you try to, like, I'm always kind of like a super, super, like direct forward marketer where it's like, hey, if you run a B2B business and you want to get clients with cold email, I'll set it up for you and guarantee you add an absolute minimum of $10,000 per month or you don't pay. Like that's like the whole ad. Or it's just like a selfie of me saying that. But a lot of the targeting is to my own followers, so it's actually just retargeting, which is a reason why you should do more content marketing. So it's like I'm running some YouTube ads too right now. And the targeting for my YouTube ads is anyone who's been to my website and anyone who's watched any of my YouTube videos. It's super hard to not make money with retargeting ads. It's extremely, extremely difficult. Right. And then you have like the metrics of like, of directly this ad, how much money did this, the direct clicks from this ad make? But it doesn't even account for the fact that it was just. It was just another point of frequency. It was just another thing that there's no way that them seeing that ad didn't push them further down the farm funnel. There's. There's absolutely no way. Right. And there's so many unquantifiable things that as you grow larger and larger and larger. So it's like we're at. We're at 320,000amonth right now. So it's like, I mean, when you start to get to that level, it's like you start to do some unquantifiable things. I cannot put a direct quantification of what this appearance on this podcast will do for me. HubSpot cannot do a direct quantification for you wearing that jacket.