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Luis
Hey guys.
Fonzie
And welcome back to Content is Profit. This week we have a couple of very special episodes. These two episodes that you are listening at the moment is with a guy named Steve Sims. Steve came to our life because a lot of people refer to him as an incredible coach. A guy that published incredible best selling books, which I've read both of them and they're amazing, they're very quick reads. We're going to link him right below. But also, Steve passed away last week and it was very tough news for the industry, very tough news for a lot of people that are close to us. And we wanted to take a second and honor him by re releasing these two episodes and supporting everything that he's done right below. This is a guy that was not afraid to chase what he wanted. This was a guy that was unapologetic with who he was and he attracted those incredible people. He also worked with some of the most successful people in the world including Elon Musk and so many others. And his story is truly inspiring. We had a blast having conversations with him over the last couple of years and this is our way to honor his legacy.
Luis
Now with that said, we want to.
Fonzie
Tackle these episodes with the same energy that we've always had because I know that's what he would like and everybody that's close to him would like just pay special attention. The first episode, which is the one published on Tuesday, it's when we first met him on. The second episode is a couple of years later when he was re releasing his second book. So let's all enjoy this conversation. Let's remember him and honor him for who he was and the thousands and thousands of people that he was able to help with that.
Luis
Enjoy.
Steve Sims
Today we have an incredible guest that he's actually making a comeback and we're going to be talking all about going or stupid the art of achieving ridiculous goals. And let me tell you, I need to hear this. I feel like I get in my head a lot of the time. So this conversation, I'm very excited.
Luis
I know he's probably one of the most well connected men in this planet. His daily job is to make the impossible possible. Oh, and not to mention that he has one of the most epic goatees in the world. Is that the secret to his success? We'll discover it today.
Steve Sims
I was about to show up today with my goatee but you know, I didn't want to be embarrassed by our amazing guest. Guys, please welcome the real life wizard of Oz, author of Blue Fishing. And now go for stupid and content Is profit Hall of Famer. What's up?
Steve
That's a hell of an intro. Thank you very much.
Steve Sims
Thank you for being here. You know, it's. It's like usa, England, Eve, the game. I'm here, ready with my England jersey. You know, you're here in the U.S. what's going on, Steve? What's happening today?
Steve
It's a good day. It's a good day to be alive.
Luis
That's right, Steve. Obviously, you know, I'm a big fan of your first book. And then you come out and you do this, and we have this morning call with a group of amazing entrepreneurs, and one of them was in your launch party. And I'm like, what? This is awesome. He came out with second book. And then as soon as I Googled it and I saw the title going for stupid, like, it was so intriguing to me, right? And then the Art of Achieving Ridiculous Goals. And it's like, what every person. Like, besides, like, if you're an entrepreneur or you just. If you're just a human, you need.
Steve Sims
To read this book.
Luis
But I was so intrigued, and we're like, we need to bring him back to talk about this. And obviously, we talk a lot about publishing, creating, and producing content. So the part of the how to publish a book. Why publishing a new book? Will you tell us a little bit? Like, why. Why that decision? Why the new book?
Steve
So the. The new. For start. I was stunned that I actually did one book. I did my. I did my book because I just wanted to get everything out. And when I did Blue Fishing, I just thought, no one's gonna buy it because it's so simple that surely everybody is doing this. And then when the book came out, I realized that they weren't. You know, we. We're in a habit now where we try to kind of like, pay our pain away. You know, if they can. If they can do it themselves or if they can spend money on someone else doing it, they'll take that route, which kind of is weird. So that was the first book that I did, and that kind of got me into speaking and coaching and training all over the planet. And I thought, well, that's it. I did one book. I'm proud. I'm happy. It was very successful. That's it. And then Covid came along. And right at the beginning of COVID I heard everyone fall into two camps. There were people going, great, I've got more time. I'm not flying. I haven't got meetings. I haven't got to drive for work. Anybody. I Wanted to contact, didn't have meetings, they weren't on holiday, they weren't flying. So all of a sudden, most people, in fact everyone in the planet was given extra hours in the day.
Steve Sims
Yeah.
Steve
And I know that there was some illness, I know there was some death. Not trying to trivialize that. But for me, as a family man and a business, it was the best time of my life. Okay. I got to spend every day with my wife not flying. And now I'm getting like a nine day week. I could do so much in this week. And then you go on Facebook and you got some prick on there going, hey, I've just finished watching the Sopranos. What else can I binge watch? Just trying to find out how they could waste their life. And it got me angry. So I started doing memes and I started doing I'm not very subtle. So I started posting little things, how aggravated I was with people. And it was the. It was the genesis. It was the aggravator to me writing this book, because in a world where we're more happy to laugh at people than we are to support them, I thought something had to change. So, yeah, yeah, I know it sounds funny and a little bit holy, but I really felt as though I needed to write this book to get people to go, hang on a minute, I'm going down the wrong path because I think it's a toxic environment that we are now openly looking to cancel people's careers. We've got a cancel culture and we've got a gotcha society. You know, what did you say in 1992 that was inappropriate? Well, I can tell you I was probably inappropriate yesterday. We all are. But we need to understand what we're doing. We need to understand the ramifications. And rather than running away from that and canceling each other's careers, let's try to understand and converse on what we're doing that's inappropriate and fix that.
Luis
Absolutely. What has been the response with. With the book, Right. Like in the, in the midst of all this. Right. Because we work with a lot of people that have their own publishing platforms, like podcasting, for example. Right. And we also work with people that are starting out, putting their voice out there. And one of the fears is putting that true voice out there. Just recently, just yesterday, I was watching actually a video I don't know if you're familiar with Logan Paul. He's a creator wrestling. He's been transforming his life like crazy. And he used to daily vlog on YouTube and the guy's asking him, why do you stop? And he's like, man, I was just tired of being so fake. Like, he's like, hey, like, all that facade that he puts in there for that content creator, the creator burnout, right? For him, he was over it. And he's like, you know, my one vehicle right now is a podcast because I can be myself. Right? And he. He turned. He came to peace with that after being very successful as a creator. Right. So, yeah, what would you say to people like you? Obviously, you're. You're not fearful of putting your thoughts out there. You've been always super authentic, super honest with everything that you put out there, including these two books, right. What will you say to people that are in that journey of trying to discover that for themselves?
Steve
If you're fake, you will get a billion followers that don't know you. If you're real, you'll have 100 conversations. So I realized very early on, especially I own a media company, Sims Media, and I noticed there were a lot of people that were making content to gain followers and not gain connections now, as Logan says, and a lot of people out there. Today, we need to be real. Today we need to be honest. You'll get less people. You may get three likes, you may get five followers, but those five followers can turn into five connections that can turn into five business opportunities. You get further with less by being real.
Steve Sims
Yeah, we've noticed that too. If I'm being honest, I don't think we. I mean, we don't have massive followings, but for us, the value of having the podcast is having those conversations, as you said, that you're talking about, right? And honestly, the growth that we've experienced in the three. In the last three years have been thanks to those relationships that. That we've built. Right now I'm curious, in a world that is, I will say, driven by these relationships, right? If. If you go and ask every business owners, they're probably going to have big emphasis on, yeah, like, this specific partnership, this big relationships have make a dent in our business, or, like, they've been massive. And you are like the master of building relationships with people that some other people might think it's impossible to build that relationship, right? People that you might look at them and you're like, wow, those people are unreachable. So how do you do to connect with those people? And I know there's a little bit of go for stupid there, right? Like, how do you know, plan in your head and execute that plan to reach these people and start this Very special conversations.
Steve
So there's two things there to unpack, and the first thing I want to do is actually go back a little bit to Logan. Logan said he stopped doing the vlogging each day because he was so fake. Okay. Do you know the amount of effort it takes to be the person you're not when you're showing up as you? Just like you guys and me, there's no effort. I haven't got to try hard. This is it. You like it, great. You don't leave, it doesn't matter. There's no effort, there's no stress, and I'm not worn out. A lot of people, they do content and they're trying to be someone they're not. They're literally, they're physically exhausted at the end of every day from doing that content. Okay, Save yourself that and just show up as you. And you said quite simply that so many people think it's impossible to have these conversations. Great. That they are totally right. It's impossible for them to have that connection. The second they call it impossible. You see, here's the thing. Look at you two guys. If I tell you to go and do something stupid, all right, the first thing that's going to happen, and it just happened. I. I always test, and it just happened. For anyone watching this, you smiled because when you're going for something stupid, the. The endorphins and the brain suddenly clicks into a five year old curious nature of what can I do to make this stupid? Now, if I tell you, hey, you got to do this, it's impossible, but you go for it, you're now under stress because you've already stated it's impossible. You've already given yourself that. Get out. But if I tell you to go for something stupid, you become a child and you become curious. And look at all of the people we revere today. Elon Musk, Larry Page, Steve Jobs. They all went for stupid goals and then just found a way of doing it, but they initiated it with the goal, today we don't dream big enough. And you said yesterday or today that you were having a conversation yesterday and you were saying stupid things and people were laughing at you or calling them stupid. You see, the dumb thing is, and I'm going to ask you quite, quite directly, when have you ever been sitting around a table having coffee, drinking wine, having a meal, and you start talking about business to these people? And then as you start talking about what you want to do with your podcast and how you want to franchise this out and how you want to scale this and how you want to exit it, you know, like, you know, seven figures. And you start saying this, and the people in front of you start glazing over as though you're crazy. And what do you do at that moment? You're faced with two opportunities. One opportunity, the one you usually take, is where you go, oh, just ignore me. I was having a crazy moment. I'm all right now. Someone must have spiked my coffee. Or you get up and you move to a table where people will challenge you to actually fulfill that dream. 90% of the time, we're hanging around with people that do nothing other than drag us down. The first thing you've got to do for anyone out there, you've got to look at your circle. Are they supporting and challenging you or are they laughing and jeering? Okay. And when they start scoffing at your goals, that's the moment you've got to leave that bloom.
Luis
Or I. My head went through a few moments, not only last night. Last night we were just playing like a board game, so nothing too crazy, but still, you know, it's family. And sometimes when family calls you crazy, it can be a challenging time. Yeah, I remember right after college, like 2014, when I graduated, we were both. We both played soccer, pretty high level, came to the US to play on D1, right? And after that ended, we kind of went on a crisis, right? We're like, what are we going to be doing now? This is our routine, like our day to day. And we went on to this like a bunch of years journey that ended here in this podcast, right? But around that time, we're looking to do something more physical. And at the time, tough motors and spartan races were brand new, right? And everybody's like, that's insane. That's crazy. Why would you like run 20 miles and jump in fire and ice and be electrocuted? And the one person, the one person that said yes to my invite to go do these things was my brother. He came from Texas. And I remember we were sitting down the library of the university and I'm like, dude, I want to do this thing. I don't know if I want to do it by myself. I need somebody. But everybody keeps telling me I'm insane. And that moment right there when he says yes started this journey of multiple years doing these things. We did more than 20. We ended up doing an 8 hour, 24 hour race. We people, to this day, they come back, they're like, what? You guys did what? And it was such an amazing experience. One of the best memories of my life that opened so many doors, so many stories that served us. We grew so much, right? And then we translated that. We used those moments to then feed us and fuel our business things, right? When we come into these moments of doubts, like, you grab those moments and you remember those, and you're like, man, we did it. Despise all the opposition that was happening, right? And that's something very specific that happened with my life. But do you remember for you what. What was one of those, like, key go for stupid moments?
Steve
So there's been lots. And again, just to unpack what you just said, the second you achieve something, you unlock parts of your brain that only look for that. Like, we've had, you know, the situation when your buddy. Your buddy's bought a new car, and you think it's a strange color. And then you're driving down the highway, and what's the only color of car you can actually see is that weird color, isn't it?
Luis
Yeah.
Steve
So that's the same with your mind. When you start doing things that are a little bit more outrageous, they're a little bit more opportunist. You're pushing yourself. Your mind can only see that, and it goes, well, okay. He was looking for opportunities, by the way, there's one over there. Let's look over here. See, your mind actually unlocks it. When I was. When I was young, I was like 17 years old, I'm working on a building site, and all I could see was negativity. I was a young, frustrated man in London on a building site with a whole range of people. I was obviously, you know, in the younger of the range. But my granddad, who was nearly 80, was still on that building site getting wet, getting cut, getting tired during the day. And I remember going up to him going, did you ever think you'd be doing this at your age? And that's quite a rude question. And he actually turned around. He didn't even look at me. And I'll never forget this. He said, son, if you don't quit today, you'll be me tomorrow. And that was the moment that made me realize, whoa, I've got to move. And the second I perpetuated that movement, the second I stood up to walk out of that tea hut, to go to my boss, who happened to be my dad, and go, dad, I've got to quit. The second my mind and body and force was prepared to do that, it went, all right. Time's different. It's like when you, like you say you're an athlete, okay, when you're sitting at home watching tv, your body and your brain is in one mental state. But when you go to the changing room, you put your kit on and you walk out onto that field, your body and mind is in a different state. So when you start understanding that your body and mind reflects to the situations you put it in, you can actually develop that mindset far easier.
Luis
It goes along what we talk with. We have another guest, amazing Bart Miller. And we talked, we were talking about identities, right? And this is a guy that has done, he's very successful in Amazon, he has multiple businesses and he, he went on to bodybuilding and then he went into cycling and then at that stage he was doing and competing in rodeo, right? And he was talking, we're talking about how can we change identities in it depending on like the, the place or the environment that you set up. And at the, at the moment it was us starting the podcast, I think it was episode 40 or something like that was like very early. Right now we're in episode 350. Like it's, you know, we've done this once or twice and this now became part of one of our identities, right? We put ourselves in front of this mic and then we, we are real, we're having these accent, doesn't matter if we make mistakes, doesn't matter. It goes live. Like this is, this is who we are, right? But at the moment it was really challenging to think our identity was so attached to the one activity that we were doing and to get out of that was at least for me, I don't know for you, Fonzie, but for me it was like really, really challenging to detach myself from that, right? So obviously entrepreneurs and people that are going to be reading your book or are reading your book, right, are probably faced with that decision, right, of like, how, how do we shift, how do we get in a mindset? Well, maybe when we don't know what we don't know, right? This, this was a conflict as soon as we were presented with that opportunity. How can people deal with that?
Steve
So the whole, the whole onus and the whole belief system behind Gopher Stupid is to turn yourself into a curious five year old, okay? A five year old has no idea what's going on, has no idea how the remote control works, has no idea how the vacuum cleaner works, has no idea what to do. But it's that curiosity that creates momentum for them to discover. So there's a lot of times, and that's the trouble with today's Society, especially as kids, you know, you leave school, you know, you're 16 years old, and straight away that stood there going, hey, what are you going to do at college for the rest of your life? What do you want to learn at college that's going to set you up? What the hell do you know? You're 17 years old, you know, so me, I'm 55 years old. I changed my world when Blue Fishing came out six years ago. And before that, I run a concierge firm for billionaires. So my life is constantly changing. I couldn't have prepared for that at college. So when you're in that moment where you kind of go, hang on a minute, don't look for the answers, but become curious, what can I do? What can I take? An athlete. Let's pick on being an athlete. You may not be able to keep up with the younger athletes, but you still will always have a competitive mindset. So the game's changed, the pitch has changed, but what you've got to do and the fundamental talent pool that you've got and the tools of use, that's still the same.
Steve Sims
Yeah. This reminds me, you're talking about this curiosity, and I relate curiosity with, like, the questions that we're asking ourselves, like, what is that? Or why this happen? All these things, right? And I remember one of our early coaches slash mentors, you know, people that we look up to, he used to say all the time that the quality of your life is determined by the quality of the questions that you ask yourself. And now looking back at it, looking at through the curiosity lens, I feel just like you said, a lot of people just start losing that curiosity throughout life and then just putting all these rules and how things should be and then not questioning anything, and then just life probably becomes a little bit monotone, right? Instead of, why am I doing this? Right. I found myself lately a few times doing certain activities that I'm like, why am I doing it like this? Right. Maybe there's a different way. And then that curiosity comes out, right? It happened with our product, the service that we offer, right? We were doing it for three years the very same exact way. And then all of a sudden it's like, is there a different way? Is there something that could be even better for the clients? Right? Like, let's listen to them. What are they saying? And then that started a new side of the service that we're developing now, right? So it's interesting. Sometimes we just stop asking ourselves questions and we just live this, like, monotone life.
Steve
I do like, and people listening to this need to understand what you just said, because what you said was gold. In a world where we're concerned about what we say and about how we're going to get our career canceled and how we're going to get laughed at, the first conversation you've got to have is not with somebody else's, but with yourself. What do you want? What are you going to settle for? What are your standards? What are your goals? I have a little tactic I do with my coaching clients, and I'll run it through with you so you can try it. Get a piece of paper. And I always use a Sharpie or a crayon, okay? Because I want to use that childlike excitement. So I don't use a pen. I'll use a Sharpie, and I'll get on the top of it. And what you do is you write five years from today. So we're in 2022. So write down at the top in big letters, 2027. That's five years from now. Five years is a long way in the future. A lot can happen in five years. And then underneath that, I want you to write 1, 2, 3, 4, 5. Okay? So you write down 1, 2, 3, 4,. And then here's the fun bit. Without too much consideration, without too much overthinking, what is one thing you would really like to happen by 2027? What is that one goal? Is it a new relationship? Is it a new car? Is it a million dollars a year? Is it a new house? Yeah. Whatever it is, just write it down. Write it down quick and shut up. You see, the downside is, most of the time, when we write down one of our goals, that little devil in the back of our head pops up and goes, you couldn't do that. And we talk ourselves out of it. So what you do is goal number one, Write it down. Shut up. Take a breather. Just breathe in and absorb it. Let it sink in. And then number two. What is the goal for number two that you would really like to see happen in 2005? Write it down. Shut up. Let it percolate. Number three. Number three, goal again. These don't have to be massive. It could be lose weight. It could be buy, you know, get a new dog, whatever it is, but write it down number three, and you do that for all five. Okay? Now's here. Where. Now is where it gets sexy. Go back up to where you wrote 2027, cross it out and put next year. And then ask yourself what's got to happen in 11 months for you to hit those goals in 12. And then what's got to happen in 10 months, nine, eight, seven, what's going to happen next week for me to start on that momentum to hit all of these goals in one year? You see, when we pick on a goal in seven years, five years, 10 years, we kind of give ourselves permission to dream a little bit. But if I told you to put give me your goals in 12 months, you get scared. And I want to get that fear gone. So, you know, write them down in five years and then bring it back to one year and then backpedal to next week.
Steve Sims
Yeah, I like how you break this down at the end. And you said kind of like when we think on the long term goals, we give ourselves permission again, but when we are, you know, shorter if we don't. But at the same time, I feel like often a lot of people, they, you know, they think about what they can do in the short term. They, there's like a saying about that. They pretty much think that they can do way more in the short term. And then sometimes when they think in the long term, they think less of it. Right?
Steve
Yeah.
Steve Sims
I found a little contradiction in there because of what I've, what I've heard before. Right. For example, I'm like, all right, this week, this is my goal, X, Y and Z. And sometimes I put so much more in my plate that I can really handle. Right. Because you're overestimating what you can do in the short term. That is the quote. And then underestimating what you can do in the long term. But I love how you put it. You're like, all right, just let your dreams go wild from five years from now and then compress time. And I've also heard from multiple sources that that's how very successful people think is they compress time and then they ask the right questions to themselves to make those things happen. Right. So with that contradiction in mind, why, why do you think that happens? Why do you think some people might overestimate what they can do in the short term and underestimate what they can do on the long term? And you know, based on that contradiction, some people might not even give themselves the right to dream that big. Right. And then when condensing the time actually make these things happen. I'm just curious on what your thoughts on that.
Steve
So what I've seen is successful active people are usually the ones that plow more into their short goals than non successful people. Okay. Because they've got a track record of Being able to ask more of themselves. Now when they do that, they're also asking more of themselves of what's achievable. When you give your permission to go in five years time, you, you'll write things down like a yacht. You'll write things down like a house on the beach. You'll write down things like have lunch with Elon Musk because you can dream. Because, hey, we never hit those five years, do we? Because by the time we've got to the third year, we've changed what the goals are. You know, otherwise we'd all want a new lollipop. You know, the bottom line of it is our goals change over time. So the successful people are the people you're talking about. They overachieve in a short period of time. The one thing that highly, and I know this for a fact based on the 20 plus years I serviced them, the most successful people in the planet. They know they can make more money, they can know they can impact more people, but they can never get more time. So the time they have, they really focus on, okay, what can I do in those 60 minutes, you didn't see a single successful person during COVID asking what they could binge watch on Netflix. Not a single person. Because for those people, they literally set up a home studio and they were working from home. They didn't have to travel, they didn't have to fly, they didn't have to have meetings. They could now focus on themselves. They got way more done in that period.
Luis
Oh, so good.
Steve Sims
Absolutely.
Steve
In fact, I'll give you, I'll give you one more thing. The BBC, okay, the BBC in the uk, they discovered, and they actually did a report on this, you can google it, that during the two years of COVID over 5 million new first time millionaires were established. Over 5 million new millionaires were established. No other two year period in our lifespan have we actually given birth to more millionaires in any time frame. But this was also supposed to be the worst time in our history. It was all down to the how do you see it? And it was all down to that. Are you seeing opportunity or are you seeing negativity?
Steve Sims
Yeah, that is very interesting and I love the how you prefame again, the quality of the questions you ask yourself determine the quality of the life that you're going to have. And also I saw this video recently where the guy talking, he was sharing that the problem is not the problem, the problem is how you perceive the problem. Right? So sure, there can be a challenge, but how are you Going to perceive it. Right. I think that's very, very important and a really good takeaway here. Now we're getting towards the end, and we have two questions that we always ask. I let my brother take it away.
Luis
Well, I think, like one I think we cover. I don't want to really ruin it. We always ask people for an action point. But on minute 24, you just gave us that amazing exercise that we really want people to go ahead and do it. And we want to know if you're listening or watching it right now, what are your goals that you're going to hit? So feel free to share them in our community, in our Facebook group. Content is profit. Go post them in there for everybody.
Steve Sims
We'll create a clip of that moment too, so we can share with people. And, you know, yeah, you're. You're impacting a whole lot of people in there.
Luis
Yeah. And Steve, obviously your. Your, Your life has been incredible, right from bricklayer all the way to today, and helping millions of people with the service and the coaching that you do writing these books, you. You've been. You've been an inspiration, to say the least, since we. We met you. And it's been super awesome. And a lot of it I see is because you're staying true to your voice and to your message and you're not scared to put it out there and publishing. Right? So my, my last question here is like, where will you be if you did not publish?
Steve
Wow, that's. That's a very good question. I remember, I remember when I published, I thought that my life would not change. And I remember, I stupidly thought to myself, well, there you go. I've written a book. That's great. That'll be it. No one will ever buy it. You know, I'm. I'm done. But it literally sent me down another opportunity. Had I not had the kind of mindset that saw opportunities and when you see the opportunities, you get the choice as to whether or not you take it. So when I saw the opportunity and what the book was doing, I saw a greater opportunity to impact more wildly. And so I took that opportunity. Had I not released a book, I wouldn't have had that opportunity offered to me and I wouldn't be here. Being able to impact people outside of billionaires. And that's what I really, really enjoy. I was always really happy to spend billionaires money by doing these amazing experiences, but I really like helping companies and individuals get into a position where they can create their own stories, whether it be new business, new relationships, or new dreams. That's where my beauty is. But to be honest with you, it never would have appeared had I not done the book so good.
Luis
I was actually filling out this. My mother in law always asked me to fill this Christmas list, right? And you know, the things that I want maybe are a little bit crazy for Christmas days. And I was like, I'm putting Steve, Steve's books in here. And then I'm like, what the heck? I'm just going to order it on Amazon today. So it's on his way. Let's go. And I can't wait to go and dive in because Blue Fishing was one of those books that I remember very vividly the way that you write, the way that you tell stories. So I cannot wait. I've listened to a few of the episodes that you've done around this topic and yeah, let's go. Go for stupid right here. See on screen. By the way, we're going to leave all the links below. Steve, where can people go to get it? What's the best place that you want people to go get the book?
Steve
Well, they can either go to go4studid.com or they can go to steved sims.com d4-in1m in Sims and they'll find out all the details there. So Steve D. Sims anywhere? Twitter, Instagram, Facebook, or go to go4studid.com.
Luis
Yeah, absolutely go there, guys. By the way, all you got to do is scroll down and click. That link is right there below. Fonzie, any last thoughts before we head out?
Steve Sims
Just thank you. Thank you so much. It's a great message. I do think people need to hear this. Read the book and at the end of the day, just go for stupid.
Steve
Yeah.
Luis
Steve, any last thoughts before we head out?
Steve
Yeah, let's quote my dad. My dad wasn't the sharpest tool in the shed, but he always used to say that no one ever drowned by falling in the water. They drowned by staying there.
Steve Sims
That's awesome. Thank you so much. That's like it. We'll leave that one there so people get get to think about it.
Luis
That's right. That's the episode, guys. With that said, thank you so much for tuning into the contents Profit Podcast. Go ahead and follow the show in your favorite podcasting platform and on social media at Beast Bros. Co. That is.
Steve Sims
Random Steve here helping move one step closer towards your goal. Please don't forget to buy his book and and share this episode with somebody that you think is going to help him as well. All right, see you.
Luis
Bye, guys.
Episode: Honoring Steve Sims: The Art of Achieving Ridiculous Goals
Host: BIZBROS
Release Date: July 17, 2025
In this heartfelt episode of the Content Is Profit show, hosts Luis and Fonzie pay tribute to the late Steve Sims, a renowned coach, bestselling author, and influential figure in the business and entrepreneurial community. Steve's legacy is celebrated through the re-release of two special episodes, highlighting his impactful work and the profound relationships he built over the years.
Fonzie opens the episode with a poignant introduction:
"Steve passed away last week and it was very tough news for the industry, very tough news for a lot of people that are close to us. And we wanted to take a second and honor him by re-releasing these two episodes and supporting everything that he's done right below."
[00:00]
Steve discusses his journey from author to a globally recognized coach, emphasizing the unexpected success that followed his first book, Blue Fishing. Initially skeptical about the market's reception, Steve was surprised by the book's success, which led him into speaking, coaching, and training roles worldwide.
Steve Sims shares:
"I was stunned that I actually did one book. I did my book because I just wanted to get everything out. And when I did Blue Fishing, I just thought, no one's gonna buy it because it's so simple that surely everybody is doing this. And then when the book came out, I realized that they weren't."
[03:32]
The conversation delves into how the COVID-19 pandemic became a pivotal period for Steve, granting him extra time and inspiring him to write his second book, Go for Stupid: The Art of Achieving Ridiculous Goals.
Steve Sims explains:
"The genesis was when I started posting little things, how aggravated I was with people. And it was the genesis to writing this book, because in a world where we're more happy to laugh at people than we are to support them, I thought something had to change."
[06:18]
The hosts and Steve discuss the importance of authenticity in content creation. Drawing parallels with creators like Logan Paul, who transitioned to podcasting to express their true selves, Steve emphasizes being genuine over amassing large followings.
Steve Sims advises:
"If you're fake, you will get a billion followers that don't know you. If you're real, you'll have 100 conversations. So I realized very early on... Today we need to be real. Today we need to be honest."
[08:45]
This segment underscores the value of meaningful connections over superficial metrics, a recurring theme in Steve's teachings.
A significant portion of the episode focuses on Steve's expertise in building seemingly impossible relationships. He attributes his success to a mindset of curiosity and resilience, encouraging listeners to pursue "stupid" goals that others might deem unrealistic.
Steve Sims shares a personal story:
"When I was young, I was like 17 years old, working on a building site. My granddad, nearly 80, told me, 'If you don't quit today, you'll be me tomorrow.' That moment made me realize I had to move."
[15:21]
He elaborates on the concept of "go for stupid, encouraging a childlike curiosity to unlock potential and achieve extraordinary goals.
"When I tell you to go for something stupid, you become a child and you become curious. All of the people we revere today... they all went for stupid goals and then just found a way of doing it."
[09:56]
Towards the end of the discussion, Steve introduces a practical exercise designed to help listeners clarify and achieve their goals. This step-by-step method encourages writing down long-term goals and breaking them down into actionable short-term steps.
Steve Sims outlines the exercise:
"The quality of the questions you ask yourself determine the quality of the life that you're going to have."
[20:55]
This exercise aligns with Steve's philosophy of focused, intentional action towards achieving "ridiculous" goals.
Steve reflects on the COVID-19 pandemic as a period that fostered unprecedented opportunities, leading to the creation of millions of new millionaires. He attributes this to a shift in mindset towards opportunity rather than negativity.
Steve Sims highlights:
"Over 5 million new first-time millionaires were established during the two years of COVID... It was all down to, how do you see it? Are you seeing opportunity or are you seeing negativity?"
[29:22]
This segment reinforces the importance of perspective in capitalizing on unforeseen challenges.
In response to a question about where he would be without publishing his books, Steve emphasizes the transformative power of taking opportunities. Publishing his first book unexpectedly opened doors that allowed him to impact a broader audience beyond elite clients.
Steve Sims reflects:
"Had I not released a book, I wouldn't have had that opportunity offered to me and I wouldn't be here. Being able to impact people outside of billionaires... That's where my beauty is."
[32:07]
As the episode wraps up, Steve imparts a final piece of wisdom inspired by his father's words:
"No one ever drowned by falling in the water. They drowned by staying there."
[34:36]
This powerful metaphor encapsulates the essence of taking risks and embracing opportunities rather than remaining stagnant.
Luis encourages listeners to take action by sharing their goals within the community, leveraging Steve's teachings to drive personal and professional growth.
Listeners interested in delving deeper into Steve's teachings can access his books and resources at:
Final Note:
This episode serves as both a tribute to Steve Sims and a masterclass in achieving extraordinary goals through authenticity, curiosity, and strategic action. His legacy continues to inspire entrepreneurs and creators to turn their content into profit while staying true to their unique voices.
Thank you for tuning into the Content Is Profit podcast. Subscribe and follow us on your favorite platforms and social media at Beast Bros. Co. to stay updated with more insightful conversations.