Honoring Steve Sims: The Power of "I CAN" And How To Make Things Happen!

Summary

Content Is Profit: Honoring Steve Sims – The Power of "I CAN" and How to Make Things Happen

Podcast Information:

• Title: Content Is Profit
• Host/Author: BIZBROS
• Episode: Honoring Steve Sims: The Power of "I CAN" And How To Make Things Happen!
• Release Date: July 15, 2025

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Introduction: Remembering Steve Sims

The episode opens with hosts Luis and Fonzy paying tribute to Steve Sims, a revered coach, bestselling author, and influential figure in the entrepreneurial world who recently passed away. They reflect on Steve’s incredible legacy, highlighting his fearless pursuit of goals and unapologetic authenticity. Steve's work with high-profile clients like Elon Musk and his dual-episode appearance are presented as testaments to his impact in bridging the gap between content and revenue.

Notable Quote:

Fonzy (00:00): "Steve passed away last week and it was very tough news for the industry."

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Meeting Steve Sims: Breaking the Ice

Luis introduces Steve with enthusiasm, emphasizing his reputation as the "real life Wizard V." The conversation kicks off with light-hearted banter about Steve’s impressive goatee, setting a friendly and engaging tone for the discussion.

Notable Quote:

Luis (02:03): "Steve came to our life because a lot of people refer to him as an incredible coach."

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Steve’s Entrepreneurial Journey: From Frustration to Success

Steve delves into his entrepreneurial origins, explaining that like many entrepreneurs, his journey began with frustration and a desire to change the status quo. Growing up in a financially struggling neighborhood in London, he was driven by the question, "How come I've got no money?" This led him to build a business aimed at attracting wealthy individuals, not to sell concierge services directly, but to engage in meaningful conversations that would unlock financial insights.

Notable Quotes:

Steve Sims (04:08): "Any entrepreneur out there starts by being angry about how things happen."

Steve Sims (06:37): "Go for stupid. I think that's a pretty cool statement."

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Overcoming Fear and Embracing the "Go for Stupid" Mindset

A significant portion of the conversation focuses on overcoming the fear of being laughed at or judged. Steve emphasizes the importance of aiming high and not being deterred by naysayers. He cites examples of Elon Musk and Richard Branson, who faced ridicule but persisted to achieve monumental success. Steve encourages entrepreneurs to "go for stupid"—pursuing goals that may seem laughable to others but are driven by a strong belief in their potential.

Notable Quotes:

Steve Sims (09:23): "Elon Musk told me that they laugh at you just before they applaud."

Steve Sims (17:56): "NASA would not be able to do what it's doing now if Elon didn't build SpaceX."

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Strategic Pricing: Focusing on Value Over Price

Steve discusses a critical aspect of entrepreneurship: pricing strategies. He advocates for targeting clients who recognize and are willing to pay for the value you provide, rather than settling for lower-ticket sales that often lead to payment plans and financial instability. Steve shares his approach of maintaining a single payment plan—requiring upfront payments to ensure focus on value delivery without the complications of installment agreements.

Notable Quotes:

Steve Sims (11:47): "Market your solution to people where paying the price tag will not be the problem."

Steve Sims (12:56): "If you are arguing over the price of your service, it's because you've failed to demonstrate the value."

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The Importance of Surrounding Yourself with the Right People

A pivotal moment in the discussion revolves around the concept of "You are the average of the five people you surround yourself with." Steve narrates a personal story about realizing his divergence from his peers and the importance of surrounding himself with like-minded, successful individuals. He underscores the necessity of changing one’s environment, both physically and virtually, to foster growth and seize new opportunities.

Notable Quotes:

Steve Sims (20:25): "You are the room you're in. Start changing the room you're in."

Steve Sims (23:54): "You were meant to dominate."

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Selfishness as Empowerment: Prioritizing Personal Strength

The conversation takes a profound turn as Steve redefines selfishness, presenting it as a form of empowerment rather than a negative trait. He explains that prioritizing one's own growth and strength enables entrepreneurs to better support and uplift others. Drawing parallels with life-saving instructions on airplanes, Steve highlights the importance of self-care to effectively assist others.

Notable Quotes:

Steve Sims (32:47): "Being selfish is a position of empowerment before you do good to other people."

Steve Sims (35:09): "You have to realize straight off the bat, this is your game, this is your family, this is your life."

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Actionable Advice: Stop Planning, Start Doing

In the concluding segments, Steve offers pragmatic advice to budding entrepreneurs. He urges them to move beyond endless planning and take imperfect action. Citing real-world unpredictability, such as the COVID-19 pandemic, Steve emphasizes the importance of adaptability and immediate execution over rigid business plans.

Notable Quotes:

Steve Sims (38:01): "Stop planning. Start doing."

Steve Sims (40:39): "So just do it and stop thinking."

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Wrapping Up: Continuing Steve’s Legacy

Luis and Fonzy express their gratitude to Steve for his invaluable insights and stories. They encourage listeners to connect with Steve through his various platforms and to embody his teachings by taking decisive action and embracing a mindset geared towards success.

Notable Quote:

Steve Sims (42:07): "No, just do it and stop thinking."

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Where to Connect with Steve Sims

Listeners are directed to connect with Steve Sims through:

• Website: stevedsims.com
• Facebook Group: An Entrepreneur's Advantage with Steve Sims
• Instagram: @stevedsims

Steve also recommends purchasing his book, Blue Fishing, available on Amazon, to dive deeper into his philosophies and strategies.

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Conclusion

This episode serves as a heartfelt homage to Steve Sims, encapsulating his unwavering belief in the power of self-empowerment, strategic value delivery, and the importance of surrounding oneself with empowering influences. Through personal anecdotes and actionable strategies, Steve leaves a lasting imprint on listeners, inspiring them to transform their content into profit by embracing the "I CAN" mentality and making things happen.

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Thank you for listening to Content Is Profit. Subscribe and follow us on social media at BizBros to stay updated with insightful episodes like this one.

Transcript

[Luis]

Hey guys.

[Fonzy]

And welcome back to Content is Profit. This week we have a couple very special episodes. These two episodes that you are listening at the moment is with a guy named Steve Sims. Steve came to our life because a lot of people refer to him as an incredible coach. A guy that published incredible best selling books, which I've read both of them and they're amazing, they're very quick reads. We're going to link him right below. But also, Steve passed away last week and it was very tough news for the industry, very tough news for a lot of people that are close to us. And we wanted to take a second and honor him by re releasing these two episodes and supporting everything that he's done right below. This is a guy that was not afraid to chase what he wanted. This was a guy that was unapologetic with who he was and he attracted those incredible people. He also worked with some of the most successful people in the world, including Elon Musk and so many others. And his story is truly inspiring. We had a blast having conversations with him over the last couple years and this is our way to honor his legacy. Now with that said, we want to tackle these episodes with the same energy that we've always had because I know that's what he would like and everybody that's close to him would like just pay special attention. The first episode, which is the one published on Tuesday, it's when we first met him, on the second episode a couple of years later when he was re releasing his second book. So let's all enjoy this conversation. Let's remember him and honor him for who he was and the thousands and thousands of people that he was able to help with that.

[Luis]

Enjoy. Welcome to another week and another day of content is prophet. Let's go. Today we have royalty in the house. Have you ever had a wild dream like maybe working with Sir Ellen John or Elon Musk? Well, today's guest is the one that makes those wild dreams happen.

[Steve Sims]

All right. Today's guest is widely known as the real life Wizard V. His skill for making things happen allowed him to build the world's leading experiential concierge firm. How freaking amazing is that?

[Luis]

I think it's more amazing that the fact that you were able to say that.

[Steve Sims]

Appreciate it.

[Luis]

It's probably one of the most well connected men on this planet. His daily job is to make the impossible possible. Oh, and not to mention that he has one of the most epic goatees in the world. Is that the secret to his success? Well, we discovered that Today.

[Steve Sims]

Oh, yeah. I can't wait. Please welcome the real life wizard of Oz, author of Blue Fishing and Content Is Profit Royalty.

How you doing, guys?

Pretty good, Steve.

[Luis]

Go ahead, Fuzzy.

[Steve Sims]

Go ahead, go ahead.

I wanted to say, Steve, I usually don't get this nervous, right? And today I was like, man, like this epic goatee. You know, it's like I. I can feel the pressure today. And that's why in the intro, I was a little bit rambling here and there, but I am. Well, we are so excited to have you here, so thank you, Steve.

It's a pleasure to be here. The beard's going a little bit funny. We got a bit of rain here in Los Angeles, so I'm having a bad beard day.

[Luis]

Hey, Steve. In my life, that will be an epic beer day because I cannot grow anything more than this for people listening. Go, go watch. But again, we're extremely honored to have to have you here. And, you know, I. When we were looking at your information, the thing is, like, I make things happen. And maybe like, let's hear a little bit of backstory. How does this, like, journey began, right? Like, why are you so passionate about these things and helping people make things happen? Because I feel like this is such a like point for every entrepreneur, right? Like, they struggle sometimes with executing things and doing things. Right? So how does this whole story with you started?

[Steve Sims]

It starts the way every entrepreneur starts. You see entrepreneurs, we're pissed off, we're aggravated, and that's how we make things happen. Any of the best. Well, any entrepreneur out there starts by being angry about how things happen. So then they go and create a way that it should work, you know. Elon Musk was bothered by the way it took so long to wire money that he invented PayPal. He was disgruntled why people weren't going into space. So he re engineered the space industry. And then we got people like Richard Branson, who was bothered the way people were getting music. He invented Virgin. So every entrepreneur starts by being angry at the way something's done and they create a solution. Now, for me, I grew up, you know, I didn't have any money. I lived in a pretty rough neighborhood in London. And I thought to myself, how, how come I've got no money? And it seemed like other people did. So I wanted to find out how people had money. So I started building a business to, to have people come to me. And I wanted a business that would attract rich people purely and simply so I could turn around and go, hey, how come you're rich? And I'm not. So I never went out to build a concierge firm. I went out to build a reason to have those conversations. And I noticed a lot along, along the way, the most entrepreneurs, we get aggravated, we develop, we disrupt, and then we get scared, we get frightened to try the next thing, we get intimidated to talk to the rich person. And so I suddenly noticed that the reason we are being held back from our full exponential growth is fear and panic and intimidation. So I was too stupid to be fight end. I was too ignorant to be intimidated. So I ended up doing these magical things for powerful people. And now this is what I teach, this is what I coach, this is what I speak on. Getting people to actually go for stupid, not what they feel they can achieve.

Wow, I love that. Go for stupid. I think that's a pretty cool statement. You know, I agree. I mean, sometimes we got to act, act reckless because there's, you know, there's something on that other side that if we would be way too cautious, probably we would never get to. So I, I love that and I love the examples that you gave. Right. Like we entrepreneurs start from, from anger, that place of frustration with something, and then they go and create. I think that is incredible. It's amazing. And when you were talking on how you were angry at why these people have what they have, and I don't have that. Right. And you started this business mainly to have conversations with those people, guess what? It made me relate to what we're doing here today. My brother and I with you, honestly, because we started the podcast in a way to connect with the people that maybe we wouldn't have the chance to connect with. And we're here sitting with you today, Steve. So that, that is amazing. I'm like, wow, this is so, so great.

[Luis]

By the way, you got, Steve, you know, you got an Arsenal fan over there. You got a gunner. So are you, are you Arsenal or a Tottenham fan?

[Steve Sims]

Just say I'm gonna upset you here because I'm a rugby boy. I'm not a stock of football guy. So we're safe. There'll be no argument here.

I, I, I think I kind of knew that because of the goatee, you know? You, Yeah, I was like, he, he must be a rugby guy.

[Luis]

I love it, I love it. We gotta connect you with the Aussies. Aussies go over there. Well, Steve, you know, I love. One of the things that you mentioned there that might have, like, fallen under the radar was that when you started the business, you were like, I'm immediately gonna Go with the people that have money, right? You're the people that can actually, you know, provide or pay for whatever service I'm providing at the time, right? And have those margins. A lot of entrepreneurs, when they start, especially on the online world, we lived it, we were there, you know, five years ago, and, and it took us this mental jump to go and be like, okay, I just need to first charge more or solve bigger problems or do this, right? And everybody's like, why? When people are starting, why would they go selling a $7 product right? When they quit their job and they're like, I need to sell that $7 product, for example. For us, our journey was we started with, with a, you know, recurring service that's allowing us to build the margins, to build a team so we can fit in the resources back into our business, right? So we. Why do you think that is? Why do you think people go to that lower ticket? And how can they start going to, you know, immediately, right off the bat, serving people that might be able to pay or afford whatever service, whatever product they wanted to, they want to provide?

[Steve Sims]

So you bring up a very, very valuable question that is probably the answer to everything as, as human beings, we get intimidated really easily. That's why I say go for stupid. Go for something that's laughable. Elon Musk told me that they laugh at you just before they applaud. Okay, so go for the ridiculous. Also, what you've got to understand is that Apple, Elon's company, Tesla, SpaceX, Gigafactory, and Google, they have moonshot departments. These are departments of people that are there to dream about what's going to happen in the future. They actually pay people to lay on the floor, draw pretty pictures and dream of things for the future and then reverse engineer them. But as people, we don't want to dream about these things. We're scared of looking silly. So what do we do? We go for things that we think are achievable. Well, if you've never done anything brilliant in your life, how do you know what's possible? And here's the thing that you brought up, and it's really annoying. People focus on the checkbook or the invoice or the price tag before. They focus on the value. Now, for me, I thought to myself, if I'm going to sell a service, if I'm going to sell a product, if I'm going to invoice someone, the first thing I want to do is have a conversation with, with someone that can see the value and will never Be concerned with the price tag. I am baffled by how many people, they will build a $500 service and a brilliant value and a brilliant solution to someone's problem. And then the first thing they do after they've established it is they work out a payment plan that people can use. I don't wanna. I have zero payment plans. No, actually, I lie. I have one payment plan. Pay me up front and I'll do it. That's my payment plan. But I'm stunned. How many people. Because they've been poor, like, how many times have you guys been broke?

Many times.

Many times. That's what happens to entrepreneurs. It's like a heartbeat, isn't it? And so we know what it's like to have no money, and it stinks. So why should we market to people that have no money? You know, it just doesn't make sense. They can sit there and they go, oh, I'd like that content. Oh, I'd like to do that. Oh, I would like. But I don't have any money. Great. I'm glad you like it. Come back to me when you do. I'm not gonna sit there and work out a payment structure because that shouldn't be my problem. Market your solution to people where paying the price tag will not be the problem. And then the only conversation you're having is how much value you bring and how much of a solution you are to that person. That's what you should focus on. And I'll finish with this. Anyone that's got a pen and paper out there, write this down. If you are arguing over the price of your service, it's because you've failed to demonstrate the value.

[Luis]

Yeah.

[Steve Sims]

Yeah. Wow. I love it. Yeah.

[Luis]

Golden Boulder moment. Obviously. Incredible. Like, for the. For the last five minutes, we needed to hear this. Like, I think everybody right now, you know, live or when they listen to the audio, needs to hear that, because sometimes it does happen right when people start. So thank you for being so honest and so clear on what the message is. I wrote down here the one payment plan. That's it. Only option, right?

[Steve Sims]

Steve, I'm pretty curious right now because, you know, we started talking about go for stupid. Right? Like, they'll laugh at you before they. Before they applaud you. And now we're talking about the pricing, delivering the value that we should focus on those people that actually see the value. So payment doesn't actually become an objection, Right?

Yep.

But when I'm seeing those two, for me, and I'm playing a little devil's advocate, Here, because trust me, I'm on your side. I'm like deliver value and have no payment plans except the one payment plan, right? And, but I'm seeing a gap because I'm putting myself where we were maybe about a year and a half ago, right, that, that we, we had this need for selling and we, we had this need of, hey, we need to get out of the broke space in our life. But when we're talking about go for stupid, right, and charging these prices with the value, I feel like there is some long term success in there that might not be appealing for the short term, short term mindset of, of the broke mindset of the. I need something to happen right now so I can get out of this situation of my life. How do you go about facing that? How or how do you go about telling people how to face that, right? How do you help them move past that point in their, in their mindset?

So you answered it. You, if you rewind this conversation, you said a few years ago, we placed ourselves in a position, you know, 90 of the time, 100 of the time. Let's not piss around. Everything that we do is a result of what we do, okay? Everything that we're going to do and everything we achieve is based on 100% of where we place ourselves. We get more opportunities when we are prepared to receive more opportunities. We can create a greater impact when we put ourselves in a position to put out more impact. So it's all us. Everything's about us. When you get a contract, when you get a client that pays your invoice, when you start getting media attention, followers, conversations, engagements, it's because of you. You are the one that first of all has to do that. And here's the reason why a lot of people don't. And it's very simple. They're scared of being laughed at. Now here's the daft thing. You guys are freaks, okay? I'm a freak. Entrepreneurs, we're freaks. We're different, okay? And we don't, we don't communicate well with the people around us. Because here's the danger, here's the downside. You're an entrepreneur. You sit in your coffee shop or you sit in the bar and you have your mates around you that you've had for 10 years. And you sit there and you go, I don't like the way this is done. I'm thinking of doing this, this, this, this. And your mates around you, what do they do? They laugh at you. They go, lewis, you can't do that. You're gonna do a podcast. You're gonna have 500 episodes. How many people, when you said you were gonna do this podcast, how many people giggled at you?

Oh, so many. We still do.

We still do.

[Luis]

Still happens. Like, what is this?

[Steve Sims]

But there's a lot of people there going, you had 500 conversations with, with Creative Disruptors, and they're jealous.

Okay?

You see, the problem is today there are more of those that can't than can. So when you're stood there and you come out with an idea and you go, hey, I'm going to send people to the Titanic. I'm going to close a museum in Florence and have a table at the feet of Michelangelo's David. I'm going to do a drum lesson with Guns N Roses. I, I'm gonna. When you're telling people you're doing that, there are so many people out there that are laughing at you. And one of the reasons they're laughing at you is because they don't actually want you to succeed. Because then it's gonna prove how inadequate they are to do the same.

Wow.

And people don't want that. People don't wanna, people don't wanna be shown up. So they jeer at you, they laugh at you, they ridicule you.

[Luis]

They.

[Steve Sims]

Bearing in mind when Elon Musk was launching his space program, he had just sold his banking empire of PayPal. Okay? Now listen to this. The guy had zero qualifications in space travel. Zero. None. And he nearly went bankrupt because of the amount of money he put in SpaceX. And he was creating so much of a disturbance and a disruption that NASA hired a team to publicly humiliate him and would often release statements like, there's no room in space travel for civilians. This is a, a, a, a specialist market. We don't have room for people playing at it. These are the kind of things they would say about Elon. And then for space, for NASA to actually continue its exploration, who did they then retain to build all of the transportation? Yeah, yeah. You know, NASA doesn't have 10 companies building rockets, and it doesn't have 10 companies building haulage vessels for its satellites. It doesn't have 10 different providers. It has one. If Elon didn't build SpaceX, NASA would not be able to do what it's doing now. So they laugh at you just before they applaud. And people are scared of being laughed at. All the successful people in the world, Walt Disney, ford, Apple, Microsoft, SpaceX, Tesla, PayPal, all of those companies did not care about you laughing at Them. So for all of you out there, all of you entrepreneurs that don't fit, well, let me let you know you weren't meant to fit, you were meant to dominate.

Yes, absolutely.

No.

I love this team. I'm loving this. I'm curious around in your life, when did you discover, you know, you were, you were different than the rest? When did you discover that you wanted to, you know, do special things and, and build this experiences for, for other people? Right. Was there a moment at all that you remember that was like a click for you?

There were a couple of times. I remember again being pissed off and disgruntled because I would sit at a bar with my mates and I'd say, my God, I hate this. You know, why can't we do something different? And my mates would laugh at me and then I would go home angry that nothing's changed. And then the following night I'm back in the pub with them and it's the same, but no one was willing to change it and it was starting to get me aggravated. So I noticed then that maybe I was talking to the wrong people. And that's a, that's a horrible revelation when you look at your mates and you suddenly realize, I'm sorry, boys, but we're different. And I remember one day, one day the validated it and sadly. I say sadly, but changed my entire relationship with my boys. And I went into. We'd gone out riding on motorbikes and we'd turned up at this little village just outside of our town. And we walked into this village pub and in this pub was a guy that we all know, we all knew locally. And he was, he was a very successful. I remember at the time thinking he was basically Bill Gates, Warren Buffett, Richard Branson, Elon all wrapped into one. But he was the daft thing. He was. He was known in our area because he had the latest sports car. It wasn't a Ferrari. I don't even remember what. It wasn't even as good as that. But he had a sports car. He always had the pretty girl in the town as his girlfriend. And this guy owned the local gas station and supermarket. Okay, now for me, in my end of town, this was like the richest guy known to mankind. And I remember I walked into this, into this pub and that we all knew this guy's name. He was like the local hero. Yeah. And one of my friends turned around and went, oh, that's so and so over there. And he stood there with a buddy and a pretty girl and I'm Stood there with two ugly bikers and a crash helmet. And I thought to myself, well, if the he's rich, I'm gonna want to talk to him. And so, without thinking. And I believe that I've got a greater I can than an iq and too many people think too much. So without thinking, yeah. I walked over to the guy, I put my hand out and I went, hey, how you doing? I'm Steve Sims. I hear your so and so. And that was it.

Yeah.

And he turned around and he said, well, I'm just getting a beer. Do you want a beer? And I realized I didn't have to pay for a beer. I've already won the lottery. I haven't got to pay for beer. And this was in the days when all I ever had was enough for like, two or three beers. And then I had to go home. So straight away, I've just got a free beer. This was successful. And then it happened. This single moment that everything in my world changed. I turned around to my buddies to find out if they wanted a beer. Do you know, the funny thing was, they were at the opposite end of the bar, leaning up against the wall. Here I was getting a free beer from this millionaire, and they're at the others. They didn't venture to get into that conversation. In fact, quite the opposite. I don't think they could have found an area of the bar that was further away from this opportunity if it had been designed. I now had a free bit. I was already ahead. Even if he said, there's your free beer. Now please go away. Yep, I'd already won. But he didn't. He was like, why did you come? And we started chatting. Yeah. And we got into a conversation. I was like, why did you buy a supermarket and a gas station? And he said, it's easy because everyone needs gas and everyone needs food. He said, recession. Up, down. I'm good. And I was like, well, why did you do it? When did you do? And I was like, an interview. But I was like an excitable little kid. I never paid for any of my beers. My boys went home because they were bored waiting for me. And I realized that night I was not the same as the boys I was riding around with. I had more in common with this guy. And the thing that people don't realize is you can have a successful mindset without a big bank account, but you can't have a big bank account without a successful mindset.

Wow. That is. That is very powerful. I. I absolutely love that story, Steve. I. I'm thinking about it, it's like how many times, you know, I feel like we feel bad to sometimes detach from those group of friendships because of the sunk cost, right? Like all that we have invested into those friendships. But at the end of the day is a saying of you are the average of the five people you surround yourself with. Right? And if we find yourself in that constant circle that is not looking to succeed, it's not looking to evolve, it's not looking to learn new things. Right. To go to stupid, right. Then we're gonna stay in the same place as stocked forever. And I love this story because you are literally what you claimed, a greater I can than a greater iq. You're just like, I just took action. I just took that first step into the uncomfortable. And then you had all these realizations, all these epiphanies that led to many more successes. So I found that amazing. And I was watching on your website the launch video for your book, right? And the first thing that came to mind was this about you're the average of the five people you surround yourself with. Because I started seeing in your video that you had people like Jim Quick was in there, right. Caleb Maddox and his dad was there. Daniel dipiaza was there. And. And many more. I'm sure all of them, right. Are people that are. That have this successful mindset, whether that had. Whether they had the big bank account or not. Everybody in there had that successful mindset that you're talking about. And I found that extremely surprising, incredible, and at the same time inspiring because it's like, you know what? Like it is never too late to go and make this type of friends and put yourself outside of your circle and look for growth opportunities. So I feel like your story is incredible in the sense that it gives people permission to put themselves in those situations.

Well, I noticed your statement of you are the five friends that you are that you're with. Okay, I hadn't heard that because it was like, you know, 50 years ago, but I realized that you are the room you're in. And so even though they weren't your friends at the time, start changing the room you're in. Now. The good thing about today is that the room you're in can be a Facebook group. I've got a Facebook group called An Entrepreneur's Advantage with Steve Sims. It's a free of charge Facebook group, but you can change the room and the crowd you are in purely by being on a different Facebook group today. So it's so easy. I decided that I wanted to evolve as using your word by changing the room that I was in. Because if we didn't evolve, we'd still be in our pants and eating baby food. We have to evolve. Just because we get to a point where we have buddies, you've got to look at yourself and go, hang on. How am I evolving? How am I growing? And if you find that you are actually being held back by these people, that, I'm sorry, they're no longer your friends, they're now an anchor. And that's when. And it's tough. That's when you've got to turn around and gone. I got to get different friends. I've got to change the room that I'm in. I have to evolve. And I'm going to give you a statement that a friend of mine gave me years ago, friend called Joe Polish. He said to me that the definition of hell is to meet the man or woman you could have been. Yeah. That really shook me when he told me that. I take every opportunity, I take every chance, I take every risk, and I take every smack and scar that comes along with it when it goes wrong. But I will not miss out on an opportunity because I don't want hell to come true. I want to be someone's definition of hell. I want someone to turn up, meet me, and go, hang on a minute. You didn't go to college. You were a bricklayer from London, yet you've worked with the Pope. You know, I want people to go. I'm the definition of that, of their hell, because I didn't hold myself back. I had no good education, yet I spoke and lectured at Harvard twice.

Wow.

So as far as I'm concerned, I could be someone's definition of hell by them not taking a chance.

[Luis]

I was gonna ask you, Steve. I was gonna be like, well, first of all, powerful, powerful. And I was gonna ask you, like, how do people go from not taking action to taking action? Right? Like, we. We have. We have a scene here, table, where it's, like, where you actually go ask for the things that you want, Right. It's a Venez depression. But I. I think they just need to hear that quote one more time of the definition of hell. And that's it, man. Like, I. It got me goosebumps. I'm like, oh, that has to be something that we put, like, in the walls anywhere where you read it every day. And that's gonna push you to. To that action, right? Like, for you, your first time, you. The story is wonderful. Like, you. You took action Is there a framework that you teach, like, for people that want to do it? Because it is an intimidating thought. Right. On the, with the, Even with the people that you're with or with the room that you sit in. Right. It can be really intimidating. Right. Even sometimes as your family. Right. Like, for us for the longest time was, you know, our dad, the mental, the mental place might be very different. And we love him, we adore him, and, you know, we still, we have a great relationship with him. Right. But the fact that the way, on how we were doing or how we were growing in our business was very far away from where he grew up or what he taught us. Right. And that was a scary thought. So, you know, as we start wrapping up this, this interview today, what, what, what is that? Like, what are those steps that people can take? Right? Like, do they have to, like, just suck it up and be like, hey, if you are identifying with an entrepreneur, if you feel like this is the way, you just have to go ahead and do it? Or is it a different way?

[Steve Sims]

No, it's that way. I, I'm a great believer, you see. Let me ask you this. Would either of you guys call yourself selfish?

[Luis]

No.

[Steve Sims]

No.

Why?

Well, because personally, I don't think we're just doing what we're doing for us. Like, we enjoy seeing the people that we work with succeed. And, you know, I feel like we share everything, honestly.

So is, Is selfish a negative thing?

No, I, I don't think it's a negative thing either.

[Luis]

I, I used to think it was.

[Steve Sims]

Yep.

[Luis]

And then that has changed a lot over time.

[Steve Sims]

So it's a trick question, but it's the one to get your mind thinking. You see, we're. We're taught as we're, as we grow up. When our mum and dad turns around and says, hey, don't be selfish. Share your toys, you know, don't be selfish. Share your candy, you know? So we grow up thinking, okay, selfish, that's a bad thing. We don't want to be selfish. All right? I'm very, very selfish. And here's the thing. When you get on a plane and the plane takes off and the air steward or stewardess stands up, when was the last time you heard her say, hey, in the case of an emergency and the oxygen mask falls down, when was the last time you heard her say, hey, don't be selfish? Stick it on someone else purse before you. Yeah, that's never happened. You see, I can't help you up if I'm weak. I can't educate and Coach and promote and have you do great things. If, first of all, I can't be that person. So you have to realize straight off the bat, this is your game, this is your family, this is your life, this is your relationships. Focus on being strong so that you can then, from a position of strength, help other people be strong.

[Luis]

Yes.

[Steve Sims]

And that's what I do. So I focus on, okay, like my family, my family. And let's be blunt, most people's family, they never grew up with what we have now. They couldn't foresee what we had now, you know, my family can't, can't even imagine the things that I get up to. So now I'm in a position of strength to go back to them and help them just because they couldn't be who I was. I'm now in a position of strength to be able to go back and say, hey, thank you for doing what you did. You know, now I want to help you. I think that what you've got to do is you've got to start looking at being selfish as a position of empowerment. You see, You've now got 500 episodes. You've now got a reputation, you've now got branding. You're now in a position of strength to help other people. But for everyone out there, I ask you, make sure your ship is tight and won't sink before you take passengers on board. Simple as that. I think being selfish is a position of empowerment before you do good to other people.

Wow. I, I love that. I love that. You know, I remember very early on in, in school, I heard a teacher say, you need to help yourself before you can help others. And I've always had this conflicting thought between helping others and helping myself first. Right. Because it's like, well, I do want to help others, but I don't feel like I'm in the position to do so at certain moments. Right. And there's like that dissonance right there and then that, that just creates so much internal conflict. And I love how you express that just being selfish is, you know, you're giving permission to yourself to, to empower yourself to then go and help others. I think that is a, an incredible message. I personally needed to hear that, and I'm sure many other people do as well.

Good. So be selfish.

I will, I will.

[Luis]

I know. It's like Fonzie. Can I, can I have some of that, you know, candy you got there?

[Steve Sims]

He's like, no, no, earn it.

That's right.

[Luis]

Do five push ups.

[Steve Sims]

Okay.

[Luis]

All right, Steve. So wrapping up the show. This has been wonderful. Incredible. Thank you so much for, for the time and your lessons and your stories, man. I think we could do like part two, part three, part four. You know, eventually, over time, we'll. We'll get to do those. One of the questions that we like to ask is, you know, what is that one first step to. To gain momentum? What is an action point that people can, can do to start making things happen? And, you know, we talked about start being selfish. I think that's a really powerful one. Is there anything else that you want to share on that? On that note, I think it would.

[Steve Sims]

Be to stop planning. Start doing. Too many people plan for perfection. They're going to launch a business, a service, a product, and they sit down with a piece of paper and they start calculating it, they start planning it, they start projecting it. There's not a single business plan in the planet in 2019 that said, hey, we're going to do really well for a year and then we're going to have to shut down because of a worldwide pandemic. There's not a single business plan that said that. So if you think you're going to start a business, find someone that's got that problem and see if your solution works and then try and find two people. Screw the business plan. Screw the pretty business website. Focus on the solution and focus on who's got that problem that you are now the solution to start doing. Stop planning.

[Luis]

Yes, absolutely. We cannot agree more because that's exactly how we started our business. That's exactly how it has evolved and over the last, like, five years. So we are on your side on this one. And I feel like a lot of people get so hung up on that. So thank you. It doesn't come from us, guys. It comes from Steve Sims. Just so you know. You know, he's worked with incredible people. So please listen to him that you know and then also listen to us at some point. Steve. Okay, what, where, where will you be if you and I know, we know you have your book, you know, we know that you're very active on social. You have your Facebook group, you have your community. You've been out sharing your message. You know, where will you be if you did not publish, if you don't put yourself out there?

[Steve Sims]

Yeah, you got. You got to get out there. You. If you've got. And this is where. This is where the selfish bit comes. I didn't like the way people were doing business. So when I released my book, when I did Sims distillery, when I Did the entrepreneur's advantage. I did it for selfish reasons that I wanted people to start doing more for themselves so I could associate with other creative disruptors. I'm helping people get uncomfortable, then conquer, which gives me a better world that I want to live in.

Yeah, that's amazing.

[Luis]

Yeah, man. Okay, who we're gonna have to re. Listen to this like seven. 70 times 70. Very specific.

[Steve Sims]

Very specific.

[Luis]

Very, very specific indeed. Steve. I don't know. Fons. Do you have anything, anything else before we ask people where to find.

[Steve Sims]

Yeah, the thing I'm gonna ask people to do is to go to Amazon right now and go look for the book Blue Fishing and add it to your cart and then go and click the checkout button, buy it, read it, so you can, you know, get into Steve Sims world. I already did it with. The book is already on the way, Steve. So I'm excited to. To just. Well, no one copy for me. So I'll. I'll go back and order a second one for you.

[Luis]

You're being selfish.

[Steve Sims]

Good, good, good job.

[Luis]

You're following.

[Steve Sims]

Thank you Steve's advice already. But yeah. Steve, I'm so grateful for this conversation. I think today you, you know, by following your own rule of being selfish, you just empower a lot of people to take on. Take on some imperfect action and start moving forward.

Good. Good. I hope you do it, boys.

[Luis]

Yeah.

[Steve Sims]

Steve, where.

[Luis]

Where can people connect with you? Where's the best way to get involved with. With you, with your company, with what you're doing, what you're teaching?

[Steve Sims]

Well, the way to get taught by me and to actually chat with me is probably through Sims distillery.com yeah, you can go on steved sims.com or find me on Instagram, Facebook, Steve D. Sims. I'm everywhere. But probably the easiest way to communicate with me and get a bit more disruptive and conquer is@sims distillery.com awesome.

[Luis]

We're gonna leave all those links right in the description. All you gotta do is scroll down, click it, go there, connect and go learn and execute and conquer and oh, this is. This has been so incredible. Any, Steve, any last thoughts before we let you go?

[Steve Sims]

No, just do it and stop thinking.

Let's go with that.

[Luis]

Guys, thank you so much for tuning into the contents Profit Podcast. Go ahead and subscribe. Hit smash that subscribe button and follow us on social media at Biz Bros.

[Steve Sims]

Co. That is right. And if you feel empowered after this talk with Steve, please don't forget to share this episode and and leave a five star review. See ya.

[Luis]

Bye. Guys.