Fonzy (1:52)

That's right, guys. So first of all, I have one word for everybody. Referrals. That's right. We often forget to ask for referrals. And guess what? They are very important. That's how we got today's incredible guest, it happens. To be interviewed. Hold on. It happens. We interviewed his business partner.

Luis (2:11)

Shout out to Chantel. Yeah, yeah.

Fonzy (2:13)

And when we asked for referrals, she pointed us today's guest. Let's go.

Luis (2:18)

Oh, yeah. And today's topic, it is pretty amazing too. We could say it is somewhat of a taboo topic. We're going to be talking all about the bacon, the benjis, the moolah, or as it is commonly referred to in the Merriam Webster dictionary, money. Oh, yeah, baby. I hope you are ready to change all those beliefs that are holding you back from filling up your pockets.

Fonzy (2:45)

With what?

Luis (2:46)

With money.

Fonzy (2:47)

That's right. Today's guest is also great at listening to his clients and find exactly where they are, what's holding them up, and showing them what they need to do next. He has also taken his financial practice to number one nationally, using Pivot for profit principles.

Luis (3:03)

Pivot with profit principle possible.

Fonzy (3:05)

Yeah, let's do that again.

Luis (3:06)

Pivot with profit.

Fonzy (3:09)

That's right. That's right. That's right. But his biggest achievement, persuading an amazing woman to marry him and two beautiful children. Yes, yes, yes, yes.

Luis (3:17)

Let me tell you, that is heartwarming.

Fonzy (3:21)

Guys, I know Fonse has not mastered that one yet.

Luis (3:23)

I have not. I have not. Please welcome Pivot with profit master, amazing husband and father, Mr. Dolla Dolla bills Money. Let's go.

Fonzy (3:40)

Let's go, baby.

Luis (3:42)

Hey, man.

Will (3:42)

How are y'all? I think we need to talk about the concussion a little bit more.

Luis (3:46)

Yes, please.

Will (3:46)

You just glossed over that. You got a concussion.

Luis (3:49)

It's crazy. It was a tough one to pull this through, you know, like, let me tell you, I had this filter in my computer that it, like, takes the blue light away, so everything looks very yellowish. And the part of my script that I have to read is red, so it, like, it blends in with the screen. It was so difficult to look at it, and I don't know why it didn't occur to me to change that right now while I was reading. So I'm, like, struggling right here, but it's a good.

Fonzy (4:16)

Well, we're so excited to have you here, man. Just the way that we've been able to connect through the online world. Right. And I think we'll get to this with the amazing thing that you're doing with Pivot with Profit. So I just want to thank you for being so patient and just staying there through that rough intro that we just had. I hope that was funny. That's the beauty of doing these things live. It is what it is.

Will (4:42)

Absolutely. No, no, you don't need to be apologetic or anything. That was an amazing intro, and I feel sorry for guest 102. Y'all set the bar so high right now. That's amazing.

Fonzy (4:52)

Thank you. Absolutely. You deserve that and way more. Well, why don't you Share with us a little bit of your story. I told you, like, behind cameras that I was listening to your show and you have this amazing story. You can share that one or whatever you want. But, like, let's get to know you a little bit better because I really want the people to understand who you are and what you're doing, what you're doing today.

Will (5:11)

Absolutely, man. Well, thank for asking me that. And I love. I love the frame of your show. Content for profit. And I think that deep down inside of me, that's what, like, I think profit is what it's all about. And I think freedom is what has always been deep, deep, deep down inside of me is something that I've always wanted. And. And I was fortunate enough, like, so when. When I was young, I graduated high school at 17, not because I was some brilliant guy, it's just happened how my birthday fell, but my mom, when I went to college, I went to study civil engineering. And my mom told me that I should go spend time with this guy that she grew up with. He worked his way up to becoming a multimillionaire. She goes, I want you to go to school at Texas A and M Kingsville. Now to give you guys in Florida a little bit of an idea where Kingsville's at. Just think about going out in the middle of nowhere and then you're going to put a college right there. That's where I went to school. There's like nothing around. The worst place you can see the school.

Fonzy (6:05)

Fonzie knows a little bit about it.

Luis (6:07)

I can visualize that, you know, because I went to school in Wichita. False Texas. So pretty much pretty similar situations. Yeah.

Fonzy (6:14)

So the. The other nowhere.

Luis (6:16)

The other nowhere.

Fonzy (6:16)

The other college.

Will (6:19)

Absolutely. They're on the other side of the other side of Texas.

Fonzy (6:21)

Exactly.

Will (6:23)

I can't believe, you know, Wichita Falls. That's awesome. You and I, we just became brothers. We just became all lost. Brotherhood.

Luis (6:29)

Let's go. So.

Fonzy (6:29)

Dang it.

Luis (6:30)

I'm just going to put this out there. If you would have to pick a bro right now, I mean, hey, it's not fair.

Fonzy (6:36)

We're starting the show Fon. So, Chris. Sorry, Will. Unofficial, unofficial competition here. Apparently people have been voting for their favorite bro and I'm winning by a landslide. So why a lot. Yeah, you can just. You can just pick me at the end of the episode. That's fine. Okay, sorry. Continue with your. With your amazing story. It's not about us.

Will (6:57)

I'm just gonna throw this out there. There's a. There's some kind of other election going on in the United States, it doesn't seem nearly as important.

Fonzy (7:03)

No one cares about that one.

Will (7:05)

Right here.

Luis (7:05)

Thank you. Thank you.

Fonzy (7:08)

Thank you.

Will (7:10)

Yeah, so I went to. I went to study civil engineering at Texas A and M Kingsville. And my mom said, hey, go study civil engineering. That's great. But come home and spend time with this guy, because he came from nothing. Now, do you all know anything about Shiner Texas? Have you heard about Shiner? No.

Fonzy (7:24)

Absolutely no. I have no idea.

Will (7:26)

Nothing. Okay, well, if you do know about Shiner Texas, there's only two things in Shiner Texas. There's Shiner. Beer. How many of you like beer? I'm a beer.

Fonzy (7:34)

We're raising our hands. Yes.

Will (7:38)

And football. That's it. And this guy came from nothing to do that. Now, to give you a little bit of background of where I came from, my mom was a glorified secretary. My dad was an air conditioning guy. In the state of Florida. In the state of Texas, air conditioning is a really popular thing. I mean, I'm a fan.

Fonzy (7:54)

We cannot live here without an ac. Just saying. Just say, is there a better.

Will (7:58)

Is there any better invention than air conditioning? I don't know.

Luis (8:01)

No.

Will (8:04)

It'S gotta be top three. Gotta be top three. So anyway, my dad was an air conditioning guy. And in the summertimes, I would be in the attic, like, running duct work and doing all this stuff. So, like, my family worked really hard for money, but we never. We never had a lot of money. And so when my mom told me this to go spend time with this guy, he knows something about money that we don't. I'm a good son. I listened and I followed what she said. And so. And one of the first interactions that I had with him, I realized right away that wealthy people look at money differently than my family did. And that was very disturbing and very shocking to me, but it also opened my eyes, and it was almost like I was looking down these two paths. Like, I can pick path A, which is how I was raised. And to give you an idea of how broke we were. Like, okay, let's play a game. So I'm gonna. I'm gonna say how broke. I'm gonna. I'm gonna give you an idea of how broke we were. Then you two say, how broke were you?

Luis (8:57)

Okay, sounds good.

Fonzy (8:58)

You ready? Okay.

Will (8:59)

Okay. Okay, guys, I'm gonna give you an idea of how broke we were. How broke were you? We were so broke. We were so broke that my family, they got gift cards, right? So just to give you an idea of how broke we were. We got. They got gift cards from their job, they worked in the city of Austin. My, my dad was ac, my mom was secretary. They took their gift cards to the sporting goods store and they bought a tent with their gift cards. They were supposed to buy work boots. How messed up is that, by the way? So they, instead of work boots, they combined them, got a tent, and we went on our first family vacation in a tent. But that's not all, guys. You want to know how broke we were?

Fonzy (9:39)

How broke were you?

Will (9:42)

We were so broke that once we finished that vacation. Now this is a vacation in a tent, camping outside outdoors in Texas in the summertime. How pleasant do you think that was? It was miserable. But we were so broke that we took the tent. I don't know if I should say this publicly, but we took the tent, we returned it to the sporting goods store to get our money back to go like buy dinner. So that gives you an idea of like where we came from. Like my first vacation as like a 10 year old, our first family trip was on borrowed money tent camping. No offense to like the tin campers in the audience, like if, I don't know if anybody driven that niche, you know, the tent camper. Anyway, maybe, probably. So that's how broke we were. And then I realized right away that my family, here's the big thing, thinks differently about money than the wealthy people do. Wealthy people think they think about everything completely different when it comes to money. And that was my first path. That was my first, like at 17 going, oh my gosh, I have like, this is a major life choice.

Fonzy (10:45)

Yeah.

Will (10:45)

Am I going to do what I've been taught and trained? And there's a lot of pool to that. There's a lot of cultural pool and family pool and, you know, loyalty and all that stuff to just do what your dad and mom say versus what this new. And it was almost like, like fog. Like you're walking down a dark path and you don't know what, what's going to be beyond your next step. But that was the path I went down and it changed my life forever. And so to kind of bring it full circle, I bought my first house at 20 years old following the principles that he taught me. So I started mentoring with this one multi millionaire at 17. I bought my first house at 20. My wife and I bought our first rental property at like age 23. And then I retired my wife at 25. And now I do what I want, when I want with whoever I want it's true freedom, which is what I've always been about. It's not about. For me, it's not about money. It's about the freedom. It's. I just. If I want to hang out with you guys for, like, 10 hours, can I do that? You know, like, let's make it happen to do that.

Luis (11:42)

Let's do it.

Will (11:42)

You know? Yeah. So anyway, we're.

Fonzy (11:45)

We have to go visit Austin. You know, now we have, like, legit, like, a lot of continents, profit people in Austin.

Luis (11:51)

I think we should meet. Do a reunion in Wichita Falls.

Fonzy (11:55)

No, no, no, no, no, no. You guys will be alone. Nope, Nope. In the middle of nowhere. No, thank you.

Luis (12:00)

Or in Shiner Texas.

Will (12:03)

Okay. We can do Shiner. We can do Shiner.

Fonzy (12:07)

Yeah. Do Will. I love that story so much because it resonates, right? You know, we grew up in Venezuela, third world country. We. We were not, like, poor, but we weren't millionaires either. Like, we had a very, very close family. We had opportunities. Going on vacation together, right? Like, where most of the country is, you know, below the line of poverty and now even more. Right? And that's the reason we were here. We've been here for 10 years and hoping we can get back, go back and help as much as we can. But, you know, our dad, which we love and adore because, like, he made us, like, he's our rock, right? He made us who we are, too. But the belief of money, I don't think he was there, right? Like, right now, the last few years, we've been going through this transformation, this growth period, especially because we started to invest in coaches that we believe in that are where we want to be, right? We started to have these amazing conversations in the podcast with people like you. Right? And now the perspective starts to change, and we understand now how people think very differently. And our dad was the guy that would walk around all weekend, Friday through Sunday to find out these soccer shoes that are $5 cheaper, right? And it was like three day, like, experience of going to buy these shoes because they were like $5 cheaper, right? And. And that, to me, that marked me, right? You know, we have several experience like that, and now we're trying to change that, right? Because before it's like, okay, getting money, like, is hard or like, it was. The dynamic was very different because our mom was like, she's one of those, like, if you believe it, it will come, right? Like, it doesn't matter. Like, it will be here, right? And my dad was the complete opposite. He was, like, worrying all the time. He's like, man, the money and this. And it was a very weird dynamic at home. So that's why this resonates so so much. It wasn't like our parents were like, go find. Go learn about these guys. We find out very, like, late. Then we had to go do that, right? And I'm like, man, how fortunate are you, Will, that, you know, from that age, you were like, man, I'm learning from these amazing people. So for those listening, right, if you haven't done that, please go ahead and find that person, find those guys, find those shows. There's so much information out there that you can pick and choose from. And, you know, we can be a great, great person for that or another plug for continuous profit, too.

Luis (14:23)

Yeah. I mean, obviously, I agree with what my brother said. You know, it's very relatable in that sense. Growing up with what you could call false beliefs around money, right? Which I feel a lot of people know. And it is such a. A broad topic. I feel money, right? And understanding money. And especially now that we become business owners, it's a whole different deal, right, with tax and all that stuff. But I'm curious, right? In your journey, when you. You met this guy, right, and he started mentoring you, what were some of the challenges that you went through? Because you said it was like. Like being surrounded by fog, right? Like, I'm guessing you didn't know exactly where you were going. It was like, one lesson at a time. But, you know, what were those challenges trying to get rid of your false beliefs around money? And what were those false beliefs that you later managed to recognize, right? And said, wow, I believe that around money, that is totally false, right? Because maybe by going there, we can help some people relate, right? Maybe you can help us relate at some point and elevate our money game. Yeah.

Will (15:31)

That's such a good question. And I remember. I remember some of the pain I went through to find the answer. So thank you for asking that. I'll give you two things back to Luis. When you were talking about your dad hunting all weekend to find a pair of shoes $5 cheaper, that gave me, like, a flashback to my dad. And my dad did a very similar thing. So here's the thing. Like, here's the crazy thing about false beliefs. I've always said that our brain is a giant justification machine. Like, this thing is always justifying. And, like, y'all are brothers. I've got two sisters. Like, sometimes I would agitate my sisters, no matter. Like, no matter what their argument was or belief was I would agitate them and just pick the other side and argue it just to, like, mess with them. You know what I'm saying?

Fonzy (16:15)

Yeah, yeah, that happens. That happens with my wife all the time. Like, she does it to me. Just saying, sore subject and. No, it's okay. It's okay. She doesn't listen to this show. We've been throwing rocks at her all season because she doesn't listen. I'm kidding.

Luis (16:30)

I'm sure she listens to it secretly. And one day she's just gonna be like.

Fonzy (16:36)

I'm just trying to make her listen. That's. That's fine. It's okay. Sorry, Will. Yeah, so tangent. We tend to do that here in this show later, apparently.

Luis (16:42)

Continue.

Will (16:43)

No, it's all good. So. So, like, y'all know this. You can pick a side of an argument just to mess with your brother, just to mess with your sibling, but you can argue both sides. Right? So this is a giant justification machine. And what's really interesting is just like you would watch your dad go hunt for soccer shoes. I would see my dad, like, drive, like, across Austin, Texas, to go find gas for, like, a nickel cheaper. And in my mind as a kid, I'm like, Dude, five cents. You got a 20 gallon tank. Five cents. Times we saved a dollar, dude. But we spent 30 minutes driving there and 30 minutes back. So here's the thing. We can justify ourselves because from my dad's perspective, he would go, well, dude, I just saved 5 cents a gallon. And on the surface, you go, that makes sense. You saved money. So if it's a money conversation, you feel good. You feel good about your decision. And I'm not beating anybody up for saving money, but people don't look at money that way. Wealthy people will spend money to get time where broke people will spend time to get money. And that, my dad, was that. So, Luis, going to your question about what were some of the false beliefs, I didn't realize that was a false belief. And that's what's so scary and sneaky about false beliefs, is that I didn't know that was a thing that's holding me back. Because on the surface, I can justify that. I'm saving money. I'm going out there, I'm trying to save money. But here's the thing. There's a limit to how low you can take your money. And if you're not taking notes on this Profit with Content podcast, what's wrong with you? You better be taking notes every time. If you're not, start right now, so here's the thing. You can only drive your savings so low. Like there in Jacksonville, Florida, you can't rent a place below 500 bucks or 900 bucks a month or something. Like, there is a floor to what it's going to cost you to have a roof over your head. Right. So instead of focusing my energy and effort on reducing my savings, which you got to make sure you're not spending on dumb stuff for sure, let me put my energy onto growing my income, which. This was a switch, and I'm going to give you the principle here in just a second. This was a switch that flipped in my mind and I had to battle it for a little bit because I didn't realize it was a false belief. It kind of snuck up on me.

Fonzy (18:53)

Yeah.

Will (18:54)

And then put my energy, instead of trying to reduce my savings, like, instead of save, let me save 50 cents and cut coupons, let me grow my income, let me increase my skill set, become a better person, become a better speaker, become a better whatever skill set that I can go out there and give value to the world. The world will give me money back for the level of value that I provide. Let me put my energy in that. Because there's no cap on income. You with me on that?

Fonzy (19:17)

Yeah. Yep.

Will (19:19)

So that was one of, like, the big first things and the principle behind that, the first lesson I learned in my mind, there's a bunch of them. But, like, the first one was that money's just a game. The wealthy people look at it like a game, like anything else. Like, content is profit. Like, there's a way that we can figure out the algorithm. There's a way that we can figure out the conversions of how we can make content turn into profit. Would you all agree with that?

Fonzy (19:42)

Absolutely. Well, that and many more things, not just the algorithm. Yeah, yeah, yeah.

Will (19:51)

And so once that's the first thing. So once you realize it's just a game now you just need to figure out the rules. And once you know the rules, play the game better. But the second thing kind of gets to, like a deeper level about, like. Like if I'm thinking about spending money, I'm thinking about it from two frames. Like kind of a lens I look through. Is this an asset or is this a liability? A liability. Something that takes money out of my pocket. Like. Like the new PlayStation 5 is coming out, the iPhone 12 is coming out. There's a way you can justify buying a new phone and like, hey, it's a business, you know, all that stuff. But is it going to Put money in your pocket. An asset is like a rental property. It puts money in your pocket. And if you want freedom, you want to have enough assets that put money in your pocket that pay your bills. That's freedom. Then you can step away. Which content is an asset.

Fonzy (20:36)

Yes. Thank you so much. Wow. Like, I'm with you 100%. Because, like, to me, like, that's the same. Like, so here, like, growing up, right, we were like, hey, dad, hey, mom.

Luis (20:47)

We.

Fonzy (20:48)

We need money. And they're like, figure it out. Like, well, my dad was. I figure out because, you know, like, I'm not gonna give you money.

Will (20:54)

That's it.

Fonzy (20:55)

Or like, we have to, like, go wash the cars or do the, you know, do the lawn or, like, figure something out. I remember making these presentations, trying to buy myself my first cell phone, right? Like, hey, here are all the benefits and stuff. And I was selling completely wrong there. I wish I had continuous profit back then to sell the phone to my parents. But we, you know, we had to figure out. And then here, that's a conversation that I have with my own family, you know, with my wife. In my head, I'm like, hey, at some point, I would love to build my own home, right? And in her mind, because she's not an entrepreneur, right? Like, she. She works as a pharmacist. Completely different, you know, mindset. The way that they grew up, the being developed right now, which is fine, which makes an interesting conversation. But I'm like, hey, babe. Like, I would love to build my own home the way that I want it, right? With the yard that I want, with the pool, with a soccer field in the back to. For Luca to play, right? Like, I don't know. And she's like, oh, my God, that's so expensive. Like, how do you know? First off, how do you know? And second, my mindset is like, if it's X amount of money, I'm going to figure out how to make that amount of money, right? So I think, like, people on the day to day might be stuck thinking, well, because I have this limited amount of money that I get because I work a job, then all these other stuff is unachievable, whatever that is, right? More school assets, you know, rental properties, right? Like, it might be very difficult to get there because the mindset doesn't allow you to do that. Now, one of the things, like, for us, when we first started this, okay, how can we get there? Like, right? And that's why we decided very early that we don't want a job, right? We used to have jobs to help pay for bills while we built this. Right. For. To get started, which is fine, nothing wrong with that. But at the same time, it's like the amount of money or that I need or assets that I need to get that freedom to get that time to bring our family here, right. That a job is not going to give it to me in. In the time that we are planning to do that. So we got to figure it out. And I think that mindset, for me personally, there was a massive shift that I had to do. And then that sends you into, like, this path of like, craziness, crazy growth, right? So through that growth, what have been some of the items that you are able to identify? You're like, hey, you know, once I set foot on that path, either with a mentorship, either with the books, what are those big pillars that you now follow that help you being successful at what you do?

Will (23:26)

Absolutely, man. First of all, your wife sounds like an amazing woman to put up with a guy like you.

Fonzy (23:31)

Absolutely. I tell her every single day. I'm gonna actually tell her, like, this is the episode that you gotta listen. Yeah, absolutely. I don't know how we're still together, honestly. She loves me way too much. I love her. I love her. It. Thank you, Katie. I love you too.

Will (23:51)

Oh, my God, that's so sweet. No, I was, I was. I'm kidding. I mean, she is an amazing woman for sure, but I've had the same issue. Like, not the same issue, bad word. See, this is why I get in trouble with my wife, because I picked the wrong word. Like. No, no, that's not what I meant. What I meant to say was. Yeah, yeah, like, so there, there. There's a mindset difference between, like, where my wife comes from and where I come from. But that's kind of the beauty of, like, a marriage. Like, we're working through these things together as we grow and on this beautiful journey. But I think, I think one of the. The first big pillars to me was seeing that people are playing different games. And I think that. I think the media does a very. And you got to be careful. Like, social media. There's a. There's a great saying by Jim Rohn. He says you are the average of the five people you hang around. I believe now that you're the average of like, the five social media accounts that you spend the most time consuming information. And you've got to be very careful about that because I think it's important to go out there and funnel, hack, and look at how people are living their life or how they're doing certain things, but not from a judgmental perspective, just as an observational perspective. And see how things are being played and what they're doing. And you've gone on dinner dates with people like you and your wife, and you go out and you're hanging out or whatever. And then usually they're really cool people, but they interact this way that's differently. Or they have this level. Have you ever been on a date with somebody and like, oh, my gosh, I thought I was a good husband, but that guy, like, did this thing. Like, he opened all the doors. And I was like, I'm kind of getting lazy about opening my wife's car door. You know what I mean? And it just. From an observational perspective, it levels you up. And that's what it did. For me, the first level of change is awareness. And that was when I had that first lightning bolt moment when I saw these two paths in front of me. It was a moment of awareness. And it gave me the responsibility and the power to choose which path am I going to go down? Yeah, am I going to go down the path that I know is certain, it's safe. I know what my mom did. I know what my dad did. Go to school, get a good job. I can follow down that path. I can be an engineer. Engineer sounds good. It sounds awesome. When somebody asked me what I do and I say engineer, like, oh, my God, this guy's so smart. Little do they know. Or I can go down this other path and it's super uncertain. There's very. There's not. It's not known. That was like, the first thing is that moment awareness. But number two was once I realized, like, so the first lesson he taught me, that first mentor, and it led me to many others. He said, I read a book a week, and I was like, what do you mean you read a book a week? I was like, what? And I hadn't picked up a book. Like, I don't. I barely read in high school. Like, I read enough to get, like, a C. And I'm like, got my past. What else you want from me, right? And then. But then once I connected the dot that he's wealthy. So here's like, one of the principles that I believe in, right? So which comes first, the chicken or the egg? This mentor that I was with and I'm still friends with, he makes a million dollars a year, like, net. Like, that's what hits his pocket after all of business expense. He's Making over a million dollars a year, which, for some people, that blows your mind. It is. It's just a number. Don't get emotionally attached to it. He was making that kind of money to me. I was like, oh, my gosh.

Luis (26:54)

What?

Will (26:54)

And he said, like, no matter what happens, at the end of every week, I read a book. I was like, well, okay, I don't know how to make a million bucks, but I can at least figure out a way to read a book a week. And then once I did that, the second thing did was it opened me up, and it made me realize all the things in the world that I don't know. Like, you. Like, there's. There's what? You know, and then as soon as you get this, like, moment of awareness, like, you pop your head out of, like, a submarine kind of. You know how, like, they've got the hatch and you open up the hatch and you pop your head out? Yeah. And it's just, like, nothing broke. That's what that was me. I was like, oh, I don't know anything. And then that's when I just. I just started reading books, and I was like, it's all mindset. Like, the. If you want to grow wealth, it's mindset, man. So anyway, that was number two.

Fonzy (27:38)

So awesome. So awesome.

Luis (27:39)

Yeah, I. I love the reference about books because I feel I found that recently right where I grew up. My dad, he. He's an avid reader. He really likes to read. Right. But he tried. He tried to instill this reading habit in us, but he did it in a way where we saw it more as a negative. As a punishment. Right. Because he would be like, you're punished. No tv. You have to read. So every single time, I was like, I don't want to read because it's a punishment. Right. So I grew up exactly like that. Like, I didn't pick up other. Other sort of books or anything besides school books, and not even, like, I would look for them online and then just look for the part where the answer was. But when I first started, you know, coming into this world and. And listening to people like, oh, I read a book. I read a book. I read this book. I was like, wow, Interesting, Right? I started picking up books, and one of the first books that actually introduced us to this world was Dotcom Secrets by Russell Brunson. Right? And I mean, that's a book that came out in, like, 2014. And that's when I was like, whoa. Like, look what this book taught me. Right? And then I started hearing, we Were following Tai Lopez at the moment, right? That he. He's huge. He's, like, reading the one book a day. I don't know how he does it. Fast read, whatever. I don't know that. That technique, but I was like, how cool. Like, exactly what you said was my. My thought process was like, wow. Like, eventually you realize, like, imagine if I could know other things, like, what's out there that I don't know? And you start, like, build. This curiosity starts building up in you, and you're like, well, I want to learn more about that, right? And eventually started picking up more books. And now this year, I feel like it has been the. The year that I have read the most. I'm, like, reading three books at the same time. You know, like, in the morning, I read one. In the afternoon, when I'm eating lunch, I read a different one. And then at night, I'm reading a totally different one. And I'm enjoying it now because I'm like, wow. And I'm connecting the dots. I feel like at the same time is helping me develop my. My own thought, right? Like, helping me come up with my own ideas, not just grabbing ideas from the books. So, I mean, I love it. I absolutely love that. And just so you know, by the end of the podcast, we'll probably ask you some questions.

Fonzy (30:06)

Recommendations about books.

Luis (30:08)

Yeah, for sure.

Fonzy (30:08)

So this idea, this concept came up. I first was familiar with it when we were in a presentation with Steve Larsen, and then later our own, and then later with Alex Charfen. So as we started to read more books, right, we start getting a lot of points of view from a lot of people, right? This is this way. Then somebody else is, like, opposing to that. And then we'll read a third one on the topic, and they're like. It's like, in between, in the middle. How do you. How do you filter the information? How do you go through? Because clearly those authors are very successful at what they do, but they might have very opposing points of view. So how do you filter that information? And then how do you take that information and apply it to your day to day?

Will (30:56)

That's. Man, that's such a good question, because there's so. There's so much information out there. How do you figure it out? Right. Okay, so let's think about this. What do y'all know anything about soccer?

Fonzy (31:07)

Maybe one thing or two. Do you use your feet to kick the ball?

Will (31:13)

Okay, so let's try to do this. We might mess all this up, but this is gonna be an adventure together. So let's do it. Okay, you ready?

Fonzy (31:20)

So ready.

Will (31:21)

So what makes Messi so great at soccer? Like, what's his strength in the game?

Fonzy (31:26)

Everything. He's like the God.

Luis (31:29)

Well, I personally think that he does always very similar things in America, but he's the best at doing those. Like, if you see him play the way he plays, he's not like fancy. He doesn't do like this crazy moves. He's very consistent on the move that he does, but he always does him like crazy. Like it's impossible to take the ball away from him.

Fonzy (31:48)

Yeah, he's very consistent on the way that he dribbles the ball. Especially like how he attacks, like to the goal, the way that he shot, he shoots the ball. I mean, Messi is a very complete player, honestly. But I like it. I like where you're going. He has a very special, like, way to play.

Will (32:05)

It was a big controversy. There was. He's a great player. He's an amazing, he's like the greatest of all time.

Luis (32:09)

Right.

Will (32:10)

Arguably.

Fonzy (32:11)

I agree with that.

Luis (32:12)

Yeah.

Fonzy (32:12)

Yes.

Will (32:13)

And now there was controversy because we thought he might leave his team this summer. It was gotten super weird and.

Fonzy (32:20)

Yeah.

Will (32:20)

So would, could you, would you say that whatever team we put him on, he's going to be successful in what he does, even if it's a terrible team?

Luis (32:28)

I personally going to be great.

Will (32:29)

And he can.

Luis (32:30)

Yeah, I believe he will. He would be successful.

Fonzy (32:34)

Yeah, I think he would to an extent. Right. Because even, even in the team that he plays now, the Barcelona. Right, like where, where he had teammates around him that elevated his game, it was like unstoppable. Right. Like, you see this season is probably the worst start of the season that they've had in the last 20 years. He's still the same player, but who's around him?

Luis (32:57)

I mean, he's been consistent for like 20 years. You know, there's no player that has done that. Yeah, I do agree. I think if he goes to a different team, will the team become the best team in the world? No. Will he still be the best in, in history? I think yes.

Will (33:13)

Yes, absolutely. Now there's, and there's things about his game that make him great. Now he is a really an all around player and the thing is that we can take him and we can put him anywhere and it's going to elevate the team. And there's like, like even if the strategy, you know, soccer has a bunch of different strategies. There's, there's, there's all kinds of things you can do strategically like, as a strategy to win the game. But being a great player, like, there's principles in his game. Like, one of the principles, the fundamentals you've got to be good at is dribbling with the soccer ball. Right. And you've also got to have got to be able to shoot and score, and you've got to be able to shoot and score at range. And you know, like, you know, there's so. And there's so many different things to the game and you can break them down. Like, I think about it like very. In a very big, broad term, there's like soccer, the game. And then you can get really, really like niched into like, fundamentals of the game. So when I'm reading something, I do it in a very similar way in that there's like, there's foundational things that you're never gonna persuade me to believe. Like, for example, in my content, I'm never gonna cuss. Like, you're just never gonna hear me say a cuss word. I'm just. That's just. No, there's nothing. Gary Vee does it and he's very successful at it. Yeah, he's just not going to be my thing. Right. That's like, it's not something that. Or I'm never going to insult my audience. Like, hey, welcome, you all, you stupid. Like, I'm never going to do that. Just initially, there's these things that are deep beliefs with inside of me. If we're talking about the frame of content is profit or there's these deep beliefs about, like, that Messi has about soccer. And like, like, I've been playing soccer 20 years. I'm not going to do this differently, but I will listen to new strategy. If we're talking football, I can take Tom Brady from the New England Patriots and put him on the Tampa Bay Buccaneers. And the, the offense may be different, but there's fundamentals to the game that are never going to change. And you can take those fundamentals in 2020 and then you can look back in time to like 1890. To give you an example of what I mean, there's a book. Book. Now, this is a heavy book. I don't recommend this to anybody. That's like just getting in the game of reading. But it's on Andrew Carnegie. It's the most. I think it was published in 2014 and it's called Carnegie. Andrew Carnegie is one of my favorite entrepreneurs of all time because he's got this amazing quote. He says, I'm going to spend the first Half of my life building wealth, and I'm going to spend the second half of my wealth giving it all away. And that wasn't just lip service. That's what he did. Have any. Have you all heard of Carnegie Hall?

Fonzy (35:34)

Yes.

Will (35:35)

You know, like the biggest. That's him. Carnegie Library. That's him. There are people in 2020 now, Andrew Carnegie. I think he died like in 1901 or something like that. I don't remember. He died a lot. Like over a hundred years ago. People are living on a pension that he established. He knew he wasn't gonna. He knew he was dying faster than he could give away all of his money because he made so much money. Isn't that a great problem to have, you know, in for that problem? Right. So he was dying faster than he could give all of his billions away, so he established a pension. People are still living off of that money today. That's how great the guy was. But to give you, to give you like a full circle on your question of, like, how do I read books and like filter out the information, like, what's true, what's not true? Because all these people are successful. Even back in 18. It was during the Civil War, so It was like 1865, 1867, something like that. It was like before then, but he just like, he had bought some stock. Stock. Now don't, don't get too caught up on like the details. The principle is what we're going for. So he bought some stock. The stock paid a dividend, which means it pays him income just for owning the share, for investing in the company. And he got his first dividend check. He was like 16 years old. He got his first dividend check and it was like 25 bucks or whatever it was. Yeah. And he was like, like, if he had an iPhone, he would have like text his buddies. Mind blown. Like, Betty.

Fonzy (36:56)

Yeah.

Will (36:57)

He couldn't believe that he invested in a company and he got a dividend. Like, they sent me, I gave them money and they're sending me money back and I'm gonna get this like every month or every quarter. It was like he couldn't believe it.

Fonzy (37:08)

Yeah.

Will (37:09)

And there's this great quote in there about like what he was telling his family. He's like, I can't believe. And he had made good money as an employee, like trading time for money. But the dividend check of like, I. I've totally forgot. I invested in this company. The money just showed up. Like, that was so mind blowing to him that, that he built his entire life on that, so there's. When I'm, when I'm reading information, there's these principles, there's these foundational things like I'm going to seek income that doesn't require me to be there. It was mind blowing in 18, you know, 57 to Andrew Carnegie. And it was mind blowing to me at 23 years old when I first had my rental property. My mortgage on my rental property was 900, $171. The income check that I received was 1350 bucks. So it was like almost like a 400 profit. That was so mind blowing to me that for the rest of my life I'm going to commit to mailbox money. All of my time is going to go to that principle. Yeah, the same thing. Because that's time tested. So I'm looking for those frameworks. I'm looking for that. Charlie Munger is another guy I mentored with. And I'll wrap this up, but Charlie Munger is another guy I mentored with. He's. He's a co founder of a company called Berkshire Hathaway. Most people don't know that name, but they do know Warren Buffett, that's his co founder. Charlie calls them mental lattice works. It's a way that you look at the world that's like based in reality. And if it doesn't measure up against this lattice work, then you discard it. The faith, whether that's a way that you're going to treat your spouse, whether that's a way that you're going to raise your kids. Like if you're, if your dad yelled at you a lot as a kid, you're like, I'm never gonna yell. So if a book me that you gotta yell and beat your kids, I'm. You know what I mean? Like, yeah, there's those things that you just, you have to be okay with the rest of your life and living that way. And if the, if it fall because there's. To wrap all this up, there's a million different ways to be successful. I think the most important thing is that you're congruent with who you are as a person. So then you can develop a belief system inside of you that nothing can knock down. Because the storm comes for every entrepreneur. And if you are strong, if you're strong with your partner, you're strong with your spouse, then you can weather any storm.

Fonzy (39:20)

Yeah.

Will (39:20)

Does that answer your question at all?

Luis (39:22)

I love that because, you know, I relate this to going back to building your own business. Right. When we first started, we were shiny Object syndrome. Let's jump from one strategy to the other, trying to figure out the fastest way to make money, right? The fastest way to grow our business. And we would end up nowhere, literally. And it wasn't until we decided to, okay, what are the principles? Right? Let's focus on those that work for us and be consistent with them. And that's what I'm listening in. Your message right now is that you are trying to understand the principles behind all these frameworks, all these strategies, and then you're, you're saying, okay, which one of, of these is going to benefit me, my way of living, right? My, my ethics, my values, everything. And I'm going to stick with that one and be consistent through the rest of my life. And I mean, it's no secret, right? Like you, you mentioned Monger, right? And Warren Buffett, he has been like one of the most consistent, like, you know, investors in history, right? If not the most. And he does that one thing and, and they stick to it. And the more I look at successful people, I notice, like, the more consistent they are with that one thing they do, which is amazing. So I, you know, when my brother asked that question not too long ago, I actually came across this statement that it was like, if you want to, like, you can read a bunch of talk. And again, this is paraphrasing totally, but you can read a bunch of, of books. But your goal should be to find the principles in those because a lot of them are going to have those ideas, right? Like these different strategies from people, you know, colliding against each other. But I feel like the principles, like you said, they stand through time like they are never going to change. So once you find those principles, I guess, would you say you're actually able to master a topic? So I'm guessing now you, through your story, you manage to learn the principles about money, right? About not only managing money, but making money, right? Making the money work for you. And now you're able to do that consistently throughout time.

Fonzy (41:39)

I love it. I wanna, I wanna throw a picture out there too, like, because, yes, you answered our questions and I, and I love it, you know, because like, I was that guy that would, like, read these, like five different books. And then I was like, all confused because. Because each one of them was selling something different, right? And then it wasn't until somebody told me, like, go find those principles, like, what does apply to you? Like, I'll give you permission to, like, think this way, right? And onto. And I was like, oh, man, thank you. Right? Like, what Was I expecting? Right? And we do it. We now preach it with publishing. There's so many things that you can do around content. And we had that issue when we first started with content, right? People like, like, we want content, we want content, we want this. And we're like, okay, there's like a bajillion, like, strategies. And it wasn't until we executed on the one thing, right, under one principle that everybody said, like, we. I think it was like, J. Owen, he's a very successful agency owner. He's like, it doesn't matter what cadence you use. As long as you're consistent, you're going to see the results. And we're like, absolutely. So we grab that and we're like, okay, consistency is one, right? And we saw it with the previous Facebook lives that we're doing. And then we're like, okay, the only metric that we're gonna measure when we start is consistency. Because without that, we cannot, like, that's. That's the base. Without that, no other results are coming. So after that, we can start playing with it. But then it becomes about, what is that one principle that applies to us, right? So with different types of content, obviously there's different types of strategy. It will come at some point. But today, why can I execute right now, right? And obviously I put it in the context of content, because that's what we do. But it can apply for everything. Your life, working out, investing is the same thing, like, what applies to you, and then take action consistently, and then from there, that base is going to be strong enough, so then you can start adding those Lego pieces afterwards. So I love it. Thank you so much. Now, I'm assuming those are some of the principles that you guys are bringing to Pivot with Profit and helping a bunch of amazing businesses out there through these harsh times. Can you tell us a little bit more about it?

Will (43:50)

Absolutely. Yeah. So that's really. That's what kind of happened with Pivot with Profit, just kind of for like my entire life has just been this weird, like, reluctantly teaching these things because who's. Who's fortunate enough. I almost felt this guilt of having a multi millionaire mentor at 17. I'm like, oh, my gosh. Like, 17. I don't feel like I can do anything in life, you know, Like, I just moved out of my mom's house and now I've got to go, like, learn from it. I just felt like, oh, my gosh. But then I felt like I have to do this for whatever reason. My mom grew up with this guy Whether it's God, whether it's the universe, whatever you want to say. For whatever reason fate brought us together, I've got to pursue this full speed. And the same kind of thing happened. So in pursuit of building a business and getting freedom, I ran into this road. Have either of y'all seen that movie Interstellar with Matt Matthew McConaughey?

Luis (44:37)

Oh, I have not.

Fonzy (44:38)

I have. So good.

Luis (44:39)

Super random fact. Like, I started reading after the concussion. I read this sci fi book and last night I was actually thinking, like, I want to watch a sci fi movie. And I was like, huh, Interstellar. Why should. I should watch that? So now that you bring it up, I'm definitely gonna go watch it.

Fonzy (44:56)

Just gonna say point for Luis here, because I watched it.

Luis (45:01)

Yes.

Will (45:02)

He'll get an election after this. I gotta, like, vote.

Luis (45:06)

He's desperate for votes. But it's okay. We're actually planning on putting, like, opportunities everywhere right here as coreboard. Right. And then that nobody knows what it is. And after we ask the question, we go and like, mark it. But yeah. Sorry, Will. Sorry, sorry. Keep going.

Will (45:22)

No, you're good. I was gonna. I was gonna tell you a story about Interstellar, but I don't want to ruin the movie for you.

Luis (45:27)

That's fine, that's fine. It's all good. You get. You can share it.

Fonzy (45:29)

Go ahead. Yeah, that's fine.

Will (45:30)

Okay, so. Okay, so. So, like, basically I was in pursuit of building this business, getting to pivot with profit, and then we'll wrap this thing up so y'all can view your stuff. But in pursuit of building a business, my big dream my entire life was to be able to spend time with my kids. If my. If my kids, like, I've got a seven year old son and I've got a four year old daughter, and if they just want to go to the park and play for six hours, then let's go do it. Daddy doesn't have any obligations because I've got total freedom. Like, for example, I don't know, like back in, like March or something, like, they wanted to go to the park. So we went to the park and then we found this stream of like, tadpoles. And they were like, hey, can we take some home and raise them? I was like, sure. And so like, then, you know, like, so. And it was like on a Tuesday or Wednesday or something, and we'd have to go down there every day and like, they turn into a frog and we gotta take it back. And we did all this cool stuff. And that's been my Dream my entire life. But in pursuit of that thing, there's actually a really good song on this. It's by Harry Chapin and it's called Cats in the Cradle. And I encourage all parents to listen to that song at least one time a year. Just to give you perspective on like what it's all about. But that was my big dream. Like that's the whole reason I'm in business and I started in business. It's just to have freedom. I want to do what I want, when I want, with whoever I want for as long as I want. And that happens to be at the top of the list is my wife and my two kids. Well, the irony of me pursuing that thing early on in my business career, I was not very good. I was would, I would go out there and I would sit with people and I'd with a potential customer and I would show my thing, my presentation. Hey, here's why I'm awesome. Do you want to buy? And I got so many no's that like I remember because I would had a full time job at one point in my life and then I was trying to like have a side hustle and build a business on the side. And so I would be out all hours of the night. So in pursuit of spending more time with my family, I was actually not with my family. Like I would get my. I'd wake up at 4:45 in the morning, drive to work. By the time I got home at night after like all my business meetings, It'd be like 9 or 10 o'clock at night. Night my kids are in bed. So Monday through Friday I never saw my children. Which is super crazy because that's what I'm living for. That's what I'm working so hard for. That's why I'm reading all these, all these darn books, man. Like I'm trying to get good and I can't make any money. And I'm so my wife and I had this conversation and she goes, you're gonna have to do something because you're gone all hours of the night. You, you say you're doing business meetings, but we don't have any money coming in. What's going on? And it reminds me of the movie Interstellar. Spoiler alert. Luis, I'm sorry man. You might have to put the earmuffs on, brother. But this is really powerful.

Fonzy (48:00)

Get the headphones off.

Will (48:05)

In the movie. So the premise of the movie Interstellar, I'm not gonna ruin it yet. I'll tell you when I'M about to ruin it. The premise of the movie Interstellar is that Earth, like there's. You can't grow plants anymore. The food's going away. It's really bad. We've got one shot to go explore these other planets to see if we can, like, move the species of humans to another planet that's a viable place, we can grow food and we can survive. And so Matthew McConaughey selected. He goes out there on this mission. So they've got. There's this point in the movie. Okay, I'm getting ready to spoil it. There's this point in the movie where Matthew McConaughey, now, when he leaves Earth, he's got like a seven year old kid, my son's seven, and he's got like a four year old son, my daughter, for like, dude, I'm like, leave them behind. He says, listen, I gotta go save Earth. I'll be back when I get back. Then we'll hang out and we'll do dad stuff. It should only be a year. Well, there's this point in the movie where he has to go down to this planet and he has this decision to make as a father. I gotta go down to this planet. The gravity on that planet is such that if we. If something goes wrong, every minute that passes is like a decade or something like that. Right. It's like, like every, you know, whatever. Like every minute that passes, like a year on Earth. Yeah, because the gravity is so much and all that. So spoiler alert. He goes down there, something goes wrong. Like seven minutes go by. By the time he gets up to the ship, he's been getting these video feeds from his kids and it's like, hey, Dad, I love you, I miss you. And it's like super emotional and all this stuff. Well, then this video feed comes through and it's his daughter. When he left Earth, his daughter was seven. And he gets this video feed at this point in time. And his daughter's like in her third 30s. And I get choked up every time, man. His daughter is like in her 30s. And that was me. That was me. I was. I was in pursuit of building this business, trying to get freedom. And I was watching my kids grow up. I would watch him on my cell phone. My wife's so sweet. She sends me videos, she sends me pictures. And I'm watching my daughter, my son, grow up. And then Matthew McConaughey gets this video. His daughter was seven last time he saw her. Now she's 30. Life's done like that. What's the point of mean. You know what I mean? So that, that shook me up so much that I had to, like, figure out these principles of. Of business, of how do I get freedom? And that's what Chantel Turner and I are doing with Pivot with Profit. We're teaching those principles. So another spoiler alert. I broke free. I was able to do it. My kids are still young. They didn't grow up before my eyes, and it didn't, you know, didn't all flash before me, and I didn't miss out. And that what we're teaching other business owners to do is to use the power of the greatest leverage tool ever built, which is the power of the Internet, to get more customers into their storefront. So if you're a storefront business owner and you want to figure out how to use the power of the Internet, the greatest leverage tool ever, to get more customers in the door, to make more money with your customers so you can ultimately get more freedom of time to do what you want, but still serve your customers. That's what we're doing. And you can learn that at pivot with profit.com. there's, there's a ton of training, a bunch of good stuff. So anyway, man, I didn't mean to get all fired up and emotional, man, now I'm crying and stuff.

Luis (51:05)

Let's go.

Fonzy (51:07)

That is so good. And thank you for the story because I felt very similar when I saw that movie. And you'll probably see at some point, you know, he says that he's gonna watch movies, but he never does.

Luis (51:16)

Maybe, maybe I, I should wait till I have kids to watch that movie.

Fonzy (51:21)

No, it's okay. It's a super cool movie anyways. But, but I relate, right? Because like, I, I come from the fitness industries, brick and mortar business, small business ownership. Like, not me, but I saw the owners, right? And, and I, they were like, involving the day to day. And we see that very commonly, like with those type of businesses, right? And then we have these amazing tool like the Internet that allows you to. To get there, but it doesn't work if you don't understand those principles. So if you're listening, guys, I highly, highly recommend we hang out with Chantel a few weeks back. And they're amazing. So the links are gonna be down in the description. All you gotta do is scroll down, go there, find out those principles. You know, you might or might not hear a story from me in there. That shameless plug. Just saying. But, but yes. I mean, the second we understood those principles and started Taking action consistently. That's where when our business started to take off. And it's amazing, right? Like it's night and day. It's like you say that image of being in the submarine and then just opening the hatch and then you're like, man, this is completely different. But at the same time you have people like Will and Chantel that is going to guide you through the entire process. At the same time, if you have something like that and happens with content, we can help you too. So with that being said, we have two more questions. Will you ready?

Will (52:41)

Let's do this. I'm in.

Fonzy (52:43)

All right, so what is an awesome action point that anybody can do today to move that needle forward? Right. How can we get a win after the action point that you're going to give us today?

Will (52:55)

Oh, about like money you talking about?

Fonzy (52:57)

It could be money. It could be a pivot with profit. It could be something that we can do today to move that needle. Right. What do we need to understand what is like something very like easy, simple, so we can get that win and get that momentum. So then we can move the needle.

Will (53:11)

Yeah. So there's three steps to financial freedom. You've got to pay yourself first. You've got to reduce your taxes to the legal minimum. We learned that with business owners. And you have to control your income. So the first point to do is to practice paying yourself first. That's a principle taught in a book called the Richest man in Babylon. I encourage all of you to read it. If you don't have time to read it, then pay yourself first. That's the principle. A portion of all you earn is yours to keep. Why are you working so hard if you're not going to pay yourself first? So it doesn't matter, just you have to start with something. If it's 10 bucks a week, put it in your savings account. Practice the principle of every time that you get paid. Some place, some piece of that goes to your future self, to some version of you in the future. And then, you know, I can teach you all the other principles, but you just got to start there. I would start there. Paying yourself first, it's single handedly the greatest thing you could ever do. A portion of all you earn is yours to keep forever. So good.

Luis (54:05)

Love it, Love it. Let's go write a check right now.

Fonzy (54:08)

Fosse can start his bank account out. It's good.

Luis (54:11)

Yeah, let's go. Time to get that eight figure bank account. I mean, I'm not kidding. I mean it's been for real. Eventually it will be there. It'll be there. I'm visualizing, I'm sending energy, I'm putting in the work. So let's go, guys. Let's get it.

Will (54:24)

Let's go.

Fonzy (54:27)

All right, so we know that you publish a little bit, right? And you've been around publishing for quite a bit, and you've been around books. Where will you be? I'm gonna. I'm gonna reframe this question. Or if you want to answer that way, you can. Where will you be if you did not publish? Or where would you be if you never, like taking in this advice from that guy at 17?

Will (54:51)

Oh, my gosh, if I never took advice from that mentor, I would be. My life wouldn't be where it's at now for sure, 100%. And it wouldn't be for the good. My life would be worse off because it's just like this, the catalyst of everything that happened. Like, it led me to one book and the next book led me to the next one, and the next one and the next, and then this action. And then, I mean, I would probably be fatter, I'd probably be unhealthier just because my mind wouldn't be open to new ideas. You know, I wouldn't be open to, like, you know, maybe I shouldn't eat so much sugar, you know, like everything. Maybe I wouldn't, like, read a relationship book to improve with my wife. You know, I wouldn't read a parenting book to improve with my kids. So that one thing I would. I would be worse in, like, every category of life. And then publishing, man, publishing. If I didn't publish as often as I do, I don't know that I would have clarity in my message, which means that I don't know that I would have clarity in, like, my life. It just. The more I publish, the more I get my. My message out there. Like, whether a big audience, a small audience, it doesn't matter. The more times that I do it, the more clarity that I get. And then when I'm teaching people and I'm seeing the reactions and they're giving me feedback and I'm refining my message, you really see this, and I get better. Publishing makes you better at everything. But you really see this when you're trying to explain something to a kid. Albert Einstein said, you don't really understand something until you can explain it to a five year old. And that's the truth. Like, how many of us out there that are publishing can explain it where a child can understand what you're talking Talking about.

Luis (56:25)

Yeah.

Will (56:25)

And so I think publishing more gets you that better.

Luis (56:28)

Absolutely. I love it. I love it. We often say that one of the benefits that publishing has had for us is, you know, helping us put those thoughts into words and to build up on that, what you just said, you know, even making it easier to understand for people. It's. It's a win, win, win. So thank you so much for sharing that.

Fonzy (56:49)

Oh, so good, good. Well, thank you. Like, today's episode has been full of golden boulders, how we call it.

Luis (56:54)

Before we leave, you know, we've talked about books, and again, I usually ask this question of cameras, but, you know, what is one book that change your life or at least challenge some of the beliefs that you had?

Fonzy (57:07)

He has a ton in the background. Can you see?

Luis (57:09)

I know, I know. And I'm sure he had plenty of recommendations. But what would be one that you say, like, you could say right now, like, wow, this. This one was influential in my life.

Will (57:18)

You know, man, there. I'm gonna give you one that I don't typically recommend a whole lot, but you wouldn't believe this, or you probably wouldn't think this, but I'm not. I'm more of an introvert. I would rather not be on camera, I'd rather not be speaking. But because I. I happened to grow up with this guy that I had to, because I had this insider information from the wealthy and people needed to know about it because that's where I came from. So I just kind of went to those people first. But I really struggled with timidity, to be like, being timid, being scared, being like, ah, what are they going to say about me? I really struggled with that. And the opposite of timidity is boldness entering with boldness. And I read a book by Robert Greene. It's called the 48 Laws of Power. Oh. And in that book, there's a chapter about Napoleon Bonaparte, the French military leader. And there's a. There's a. Like that. There's one section in there that talks about how timid the hare is, the hare being the rabbit, and how bold a lion is, and how, you know, how no matter how well a hare or rabbit plans their day, a lion still ends up eating them at the end of the day. And timidity can kill you. But boldness, on the other hand, that if you enter with boldness, if you enter your life, if you enter your content, your publishing with boldness, and you make a mistake, the thing we all fear, you can overcome that mistake with more boldness. That One section, it's like ingrained in my brain. I can still see it. It in my mind. Like the picture of the page and me reading it. That changed my course forever because I became okay with boldness, with entering life with boldness and not being the previous version of me that's timid all the time. And so it's kind of not on topic to what we talked about, but it kind of is, so. 48 laws of power by Robert Green.

Luis (58:56)

I love it. I'm gonna. I actually have that book at the house. I have not read it yet, so I'm gonna dive into that one.

Fonzy (59:05)

Move up to the list.

Luis (59:06)

Yeah, yeah, for sure. I'm ready. Reading good to great right now. So as soon as I'm done with that one, I'm gonna. I'm gonna read the 48 laws of power.

Fonzy (59:14)

Oh, man. So, so good. Again, thank you so much from, you know, your backstory to, like, the principles. How do we find that information and grab it from these books, these mentors? Right. How do we make it our own? And then how are we actually being bold to put it out there to the world through, you know, all the content so you people can actually, you know, help others and provide that value, like you guys are doing in part in Pivot with Profit. Thank you so much for the lessons. How can people connect with you? How can people reach out to you if they have any questions, if they want to just chat.

Will (59:44)

Absolutely. So if you want to learn how to get your storefront business online, use the greatest leverage tool so you get more freedom. Go to pivot with profit.com you can find me on Instagram. That's probably the best place to contact me at Moneyman Myers. If you want to get a free copy of my How Money Works book, go to howmanyworksecrets.com and I'll send you a free copy. Those are the seven money milestones that it takes for anybody, no matter your background, education, lack thereof, ethnicity, it doesn't matter. It's the seven money milestones to get to freedom, financial freedom. That's howmoney worksecrets.com but content is profits. Where it's at, baby. This is awesome, man. Thank you guys for having me. This is so fun.

Fonzy (60:21)

Absolutely.

Luis (60:22)

This is amazing.

Fonzy (60:23)

Thank you so much. Well, don't leave yet. You gotta experience the Hispanic goodbye. And you get to let us know who's your favorite brother. But with that being said, thank you so much for tuning into the contents Profit podcast. Go ahead and subscribe. Hit smash that subscribe button and follow us on social media at Beast Bros. Co. That's right.

Luis (60:39)

And if you find this episode impactful, please don't forget to share it and and leave a five star review. Thank you.

Fonzy (60:46)

Thank you guys.