Content Is Profit: Episode Summary

Episode Title: How to Maximize Your Content Reach. The One Stage Most People Ignore in Content Creation
Host: BIZBROS
Release Date: November 12, 2024

Introduction

In this episode of Content Is Profit, hosted by BIZBROS, the focus is on an often-overlooked stage in content creation: distribution. Building on previous discussions about content creation and production, the host delves into the strategies and systems necessary to effectively distribute content, thereby maximizing reach and driving revenue.

The Importance of Content Distribution

The host emphasizes that creating quality content is only half the battle. Equally crucial is ensuring that this content reaches the intended audience. Without effective distribution, even the best content can remain unnoticed. As the host puts it,

"Consistency is the mother of everything, because without consistency we cannot measure anything perfect."
[05:20]

Creating a Systematic Distribution Framework

A systematic approach to distribution is vital. The host discusses the necessity of establishing a distribution matrix—a structured plan that schedules when and where each piece of content will be released. This framework ensures that content is consistently and strategically disseminated across various platforms, reducing friction and enhancing execution efficiency.

Layers of Content: Safety Net and Intentional Content

The episode introduces the concept of layering content into two distinct categories:

1. Safety Net Content: This refers to consistent, everyday content that serves as a reliable presence in your audience's feed. Examples include daily podcast clips or branded visuals that reinforce authority in the space.

   "Safety net is something that is very consistent that we don't miss a day. So in our case, that could be the clips from a podcast."
   [12:45]

2. Intentional Content: This type targets specific problems or questions your audience may have. It requires more resources but offers higher engagement by directly addressing audience needs.

   "On the intention side, well, on this side would be like, okay, what is a piece of content that we create? We can create specifically to solve a problem or to answer a specific question."
   [15:30]

By balancing these layers, creators can maintain a steady presence while also providing valuable, targeted content that fosters deeper engagement.

Collaboration and Tagging Strategies

Collaboration with guests and other influencers is highlighted as a powerful strategy to amplify content reach. Tagging guests and leveraging their platforms—such as newsletters or physical magazines—can introduce your content to new audiences.

"We can tag our guests, can we collaborate with them? All these puzzle pieces, how do we put them in place in the week so it goes out automatically."
[22:10]

A notable example shared is collaborating with George Bryant, where emceeing his mastermind event not only expanded their audience to over 2,030 entrepreneurs but also enhanced their authority and business opportunities.

Utilizing a Distribution Matrix

A distribution matrix is presented as an essential tool for organizing and automating content release. By mapping out when and where each piece of content will be published, teams can ensure consistency and efficiency.

"A distribution matrix. Right. So it's like, okay, now we have a safety net of content which is let's say seven clips per week plus five stories plus intentional content two times a week."
[28:50]

This structured approach allows for better tracking of performance trends and facilitates easier delegation to team members or virtual assistants.

Delegation and Efficiency in Distribution

The host advises delegating distribution tasks to team members or using AI software to streamline the process. By doing so, creators can focus on content creation while ensuring that distribution is handled systematically.

"We can use systems and team members or even AI software to be able to put these pieces up for circulation."
[34:15]

Implementing a clear distribution matrix reduces the time spent on manual posting and minimizes context-switching, ultimately saving significant time each week.

Metrics and Data Analysis for Content Optimization

Analyzing performance metrics is crucial for refining distribution strategies. The host discusses various key indicators:

• Download and Consumption Data: Tracking both short-term (7-day) and long-term (30-day) downloads helps assess immediate and enduring interest in content.

  "On a 7 day launch, let's say you average 400 downloads in this specific case that I'm showing here per episode. Then is there one that did above 400, like 700, 800 double in downloads during that seven day period."
  [45:00]

• Click-Through Rates (CTR): Monitoring CTR on platforms like YouTube helps evaluate the effectiveness of headlines, thumbnails, and overall appeal.

  "Our theory is that you have to start putting content out there and see what yours is doing. So if your average is, let's say, a 5% click through rate or a 2% click through rate, then can we do better."
  [52:30]

• Consumption Rates: Understanding how much of the content is consumed (e.g., watch time on YouTube) provides insights into audience engagement.

  "In this specific case here, I'm showing three episodes with 95%, 92%, 91%. That means people are listening to those episodes almost to the end."
  [58:20]

By leveraging these metrics, creators can identify what works and replicate successful strategies while addressing underperforming areas.

Case Study: Distribution Matrix Implementation

The host shares a practical example of implementing a distribution matrix with their customers in Content Momentum. By delivering a structured content map and assigning distribution tasks to virtual assistants, clients were able to efficiently manage high volumes of content with minimal time investment.

"They will be very surprised that a map like that might take one, two hour and a half a week to distribute."
[36:40]

This case study underscores the effectiveness of a well-organized distribution system in enhancing content reach without overburdening the creator.

Conclusions and Recommendations

The episode concludes with actionable recommendations for maximizing content reach through effective distribution:

1. Establish Consistent Systems: Create a distribution matrix to schedule and automate content release.
2. Layer Content Strategically: Maintain a balance between safety net content and intentional, problem-solving content.
3. Leverage Collaboration: Tag and collaborate with guests to tap into their audiences.
4. Analyze Performance Metrics: Regularly review download rates, CTRs, and consumption data to refine strategies.
5. Delegate and Automate: Use team members or AI tools to handle repetitive distribution tasks, freeing up time for content creation.

"Try out your own system for distribution, test it out, measure it like, how long is it going to take? And then you can start plugging people in there."
[40:55]

By implementing these strategies, creators can bridge the gap between content creation and revenue generation, ultimately turning content into profit.

Notable Quotes:

• "Consistency is the mother of everything, because without consistency we cannot measure anything perfect."
  [05:20]

• "Safety net is something that is very consistent that we don't miss a day. So in our case, that could be the clips from a podcast."
  [12:45]

• "On the intention side, well, on this side would be like, okay, what is a piece of content that we create? We can create specifically to solve a problem or to answer a specific question."
  [15:30]

• "We can tag our guests, can we collaborate with them? All these puzzle pieces, how do we put them in place in the week so it goes out automatically."
  [22:10]

• "A distribution matrix. Right. So it's like, okay, now we have a safety net of content which is let's say seven clips per week plus five stories plus intentional content two times a week."
  [28:50]

• "We can use systems and team members or even AI software to be able to put these pieces up for circulation."
  [34:15]

• "Our theory is that you have to start putting content out there and see what yours is doing. So if your average is, let's say, a 5% click through rate or a 2% click through rate, then can we do better."
  [52:30]

• "They will be very surprised that a map like that might take one, two hour and a half a week to distribute."
  [36:40]

• "Try out your own system for distribution, test it out, measure it like, how long is it going to take? And then you can start plugging people in there."
  [40:55]

This comprehensive summary encapsulates the critical discussions and insights from the episode, providing a clear roadmap for maximizing content reach through strategic distribution. Whether you're a content creator, marketer, or entrepreneur, the strategies outlined offer actionable steps to transform your content efforts into profitable outcomes.