How to Monetize Today Without Needing Your Own Offer (Rerun)

Summary

Content Is Profit: How to Monetize Today Without Needing Your Own Offer (Rerun)
Hosted by BIZBROS
Release Date: June 12, 2025

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Introduction and Event Recap

In this engaging rerun episode of Content Is Profit, host Luis welcomes back Deidre from Capture, highlighting their partnership and the remarkable developments on the backend designed to bridge the gap between content creation and revenue generation.

Luis begins by sharing insights from the recent Capture Live event in Orlando, emphasizing the positive feedback received on their newly introduced framework. “[00:51] This is amazing. You guys are definitely, like, doing things right,” Luis remarks, expressing his excitement about the collaborative efforts and the valuable takeaways from the event.

Deidre echoes the sentiment, reflecting on the challenges and successes of organizing the event. “[00:48] How cool is this background?” she exclaims, appreciating the professional setup. She candidly discusses the complexities of putting together a live event with limited resources, stating, “[01:16] It was the least of them. It was, you know, and every time I look back at it now... we really were crazy.”

Key Partnerships: Josh Tapp and Joseph Giglietti

A significant portion of the discussion centers around Deidre’s collaborations with industry experts Josh Tapp and Joseph Giglietti. These partnerships aim to enhance content monetization strategies without the necessity of having a personal product or offer.

Deidre highlights Josh Tapp's expertise in relationship marketing, stating, “[05:01] Josh is like the master... building multi-million dollar business out of relationship...” She appreciates Josh’s approach to creating intimate and meaningful connections rather than purely transactional interactions.

Similarly, Joseph Giglietti's prowess in helping entrepreneurs achieve seven-figure monthly revenues through content monetization is praised. “[05:01] Joseph... helps entrepreneurs who create content monetize in a really specific way to the tune of seven figures a month.”

Luis adds depth to this by describing how these experts emphasize the importance of relationships over transactions: “[05:10] We talk about relationships 24/7... relationship first, content second.”

Upcoming Five-Day Challenge: Monetizing Without Your Own Offer

The episode delves into the details of an upcoming five-day challenge designed to empower content creators to monetize their efforts without needing to develop their own offers. Deidre elaborates on the structure and benefits of the challenge:

“[06:57] It's going to be about an hour, an hour a day… worth every second of that time…”

Luis encourages listeners to participate, highlighting the zero-risk nature of the opportunity: “[15:18] There’s no way it costs you $25,000…but it's completely free.”

This challenge promises to provide participants with actionable frameworks and strategies to convert attention into revenue, leveraging the combined expertise of BIZBROS and Capture.

Evolving Content Creation: Superpowers in the AI Era

A pivotal segment of the conversation explores the evolution of content creation in the age of Artificial Intelligence. Deidre identifies three core "superpowers" essential for creators:

1. Expertise: Sharing personal stories, journeys, and frameworks. “[11:19] Expertise… as a human, we only can lean into…”
2. Curator: Selecting and organizing content to create meaningful experiences. “[11:19] Curator… curate a particular experience that you want your audience to feel.”
3. Investigator: Deeply researching guests to offer unique perspectives and insights. “[11:19] Investigator… getting to know their guest… make this a really different experience.”

Deidre emphasizes the irreplaceable human element in content creation: “[12:19] Who we are as a human in this AI world.”

Luis adds to this by discussing the challenges and their solutions in content production: “[12:44] We're figuring out how to create what's easy for us to create… removing the friction…”

Monetizing Attention: The New Currency

The duo further explores the concept that “attention is the new currency,” a philosophy championed by Joseph Giglietti. Deidre explains how their tools and strategies enable creators to harness and monetize their audience's attention effectively:

“[16:55] Attention is the new currency. And by the way, you can monetize… without having your own offer…”

Luis reinforces this by sharing a real-world example of overcoming content creation hurdles: “[12:44] She came in prepared with 52 episodes… but then imposter syndrome hit…”

Conclusion and Call to Action

As the episode wraps up, both hosts emphasize the transformative potential of the upcoming event. Deidre passionately invites listeners to participate, asserting, “[19:04] It’s going to change how you look at your business and how you make money.”

Luis concludes with a strong call to action, encouraging listeners to follow the show and sign up for the event: “[19:20] Click the link below to sign up for this amazing opportunity and we'll see you soon.”

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Notable Quotes:

• Luis at [00:51]: “This is amazing. You guys are definitely, like, doing things right.”
• Deidre at [01:16]: “It was no joke putting on a live event… we really were crazy.”
• Deidre at [05:01]: “Josh is like the master… building multi-million dollar business out of relationship.”
• Luis at [05:10]: “We talk about relationships 24/7… relationship first, content second.”
• Deidre at [11:19]: “Curator… curate a particular experience that you want your audience to feel.”
• Deidre at [16:55]: “Attention is the new currency… monetize without having your own offer.”

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Final Thoughts:

This episode of Content Is Profit offers a deep dive into innovative strategies for monetizing content without the need for personal products or offers. By leveraging relationship marketing and intelligent content strategies, creators can transform their attention into substantial revenue streams. The upcoming five-day challenge presents a unique, risk-free opportunity for listeners to implement these insights and propel their businesses forward.

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For more information and to join the five-day challenge, follow the podcast on your favorite platform and visit the link provided in the episode description.

Transcript

[Luis]

Hi, everybody. Welcome back to Content is Profit. What I've just heard from our partner, our friend, our, you know, our software, like, lead developer of, like, the things that we're building on the back end for you guys, it's mind blowing and I cannot wait to share. So this is obviously a surprise drop of the podcast, and I can't wait to share this. We're just talking behind the scenes with our amazing friend Deidre from Capture. What's up, dj? How you doing?

[Deidre]

So good. I love. Every time I come onto these podcast, I'm just, I, I, I have to give myself up because I'm like, I know that it's going to be so energetic and so much fun. And I'm like, yes, bring it on. Let's go.

[Luis]

I know, but I also, I think this is the first time that we have you back with your amazing setup that you have there. What's up?

[Deidre]

How cool is this, right? How cool is this background?

[Luis]

This is amazing. You guys are definitely, like, doing things right. And I'm very excited because, I mean, a little context, right? We were, a couple weeks ago, we were at your event in Orlando, Capture Live on what an amazing event that was like for us. Obviously, we were able to share a new framework that we've been working on, and the feedback was incredible. But for you guys, it was like firsthand seeing your community, your people, and.

[Deidre]

Whoa. Oh, my gosh, Luis. I just, like, it's no joke. It is no joke putting on a live event because, you know, conceptually, it's like, oh, how hard can this be? You'll just, like, book a hotel and, you know, it'll just all come together and, like, booking the hotel is like, the, the least of them. It's like, that's like, the easy part, right? Everything else that came, it was, you know, and every time I look back at it now and, like, I think about some of the conversations that, you know, we had and I've had with, with other people, where people are like, wait, so it was just you, Bono and Ash, so us, the three co founders of Capture, that put this event on. And I was like, yes. Like, we. They were like, you had no help. I was like, yeah, like, you guys are crazy. And also, I'm looking back at it now, I'm like, oh, my gosh, we really were crazy. How did, how in the world do we think that it was going to be? Not maybe not easy, but, like, it would be. Yeah, you know, like, not stress inducing for the three of us to put this whole event live? Event on. So anyway, it was so much fun, and you brought the heat. I love your presentation.

[Luis]

Thank you. I spoke so fast. I'm like, how am I gonna get through it? And I rem. I had the deadline for the presentation, and we did the four levers for profit, right. And on video content, and I just had to simplify it. So we went through, like, five different things before I actually sent it to Bona. And I was like, okay, thank God. And so, Katie, my watch. You guys, like, don't ever go to an event again. You were very stressed. I'm like, babe, just you wait. This is the beginning of it. But, yeah, I mean, what you guys did there, it was very. It was incredible. It was so cool to see, you know, 50 people very engaged, all the speakers. Like, the content itself was incredible. I could not stop taking notes, even from ourselves. And you launch an incredible offer there. And there's a new thing coming in a couple of days starting on Monday, right. That we want to talk about this. And when you mentioned it, I was like, we have to make this available for everybody. We're going to go through it. So why don't you. Let's start the conversation there. What are you guys doing online?

[Deidre]

Yeah. So, okay, so I am partnering with two other amazing people. Like, Louise, you're amazing, and I love partnering with you. And we're going to do more together, which I'm so excited about. We're actually just nerding out about that even before we hop. We hit the record button. But. But I do want to talk about Josh and Joseph. So Josh Tapp and Joseph Giglietti. Because. So Josh Tapp is what I really love about what he brings. Is he talk about relationship marketing. Like, that's his thing. And I know that content. And content marketing is like, it's so powerful, right? But how do we supercharge. How do we really, really supercharge the growth in our audience? And that's actually what Josh talks about. And not only how we supercharge it by leveraging other people's audiences, but also how do we. How do we create a really intimate way of doing, like, where, you know, because sometimes, you know, when people are just like, hey, let's do something together and, like, share each other's networks and audiences. And that's great. And that's totally, like, you know, I love doing that too, but Josh has this really great way of then, like, bringing it right back down and going, hey, how do we actually make this an intimate experience for everyone involved? So I'm really excited to, for him to be sharing about that. And then Joseph, like, I mean Louise, I know that you're doing some really cool things with Joseph because he is crazy. Like he helps entrepreneurs who create content monetize in a really specific way to the tune of seven figures a month. It's, it's crazy.

[Luis]

The second I remember when. Well first of all, both you know, Josh and Joe, like incredible. And obviously you guys with, with the incredible software and community that you guys are building, I mean this is a no brainer, right? But I think like in, in simple terms for the people that come, you know that are going to be joining on is like you guys, we talk about relationships 24 7, right? We say relationship first, content second, right? So Josh is like the master. I think his, his presentation on the event was like, even without a slide, he just had like a, like a marker, right? And he was like directing this thing and where I was like notes, notes. And this is incredible. And like how he was able to build like a multi million dollar business out of relationship and the framework that he shares and the value that he provides to these, like this is so good. We need more of this, right? Instead of just transactional. So one is like how do you actually make sense of those relationships in relation to your own business? And then with Joe when he came on and he's like, wait, we're doing, we're doing this method that is making seven, you know, figures a month. And I'm like, there's no way. There's no way. And the second he started talking and sharing the, the numbers and the case studies and the numbers and the examples, countless examples of the things that they've already done. I'm like need to hop on a call with these guys to figure out like what they're doing. And we connected right, with, with Nate, the CEO and there might be something down the line for, for our contents profit community. But we, we're like, this is a very smart way for people to monetize. Zero risk, right? Zero risk. It's incredible. And, and I'm like where were you guys like three years ago, right. For, for us. I'm like, this is crazy. But so that's why like I'm so excited to kind of bring this because you guys are doing a little event, right? Five day challenge, right?

[Deidre]

Yes.

[Luis]

Does it take too much time for people to do this or how does it, how's it going to work?

[Deidre]

No, it's going to be about an hour, an hour a day. I think this is special. Like if you do upgrade to vip, which is free, by the way. It's crazy anyway. It's crazy. So definitely upgrade to VIP, but then it might be, you know, 90, 90 minutes to two hours a day, but it's going to be worth, worth every second of that time because, you know, I'm obviously going to be nerding out on content, which again, we were talking about before and then, yeah, as you relationship marketing and then monetization, like, it is literally the end to end of what you need as an entrepreneur who creates content to really just start making money. Like 20, 24 is your year, right?

[Luis]

Yeah, this is it. I mean, we, we talk a lot about, you know, how. How every single company or every single entrepreneur needs to control their message, right. And put it out there. And on our side, obviously we've, you know, honed down on like, what are these six things that we can do to remove the friction so we can, so we can be like, very effective and stay consistent. Right? Like, we just talked to our friend Alex Pod Match and he shared some very scary stats, right, that people start, you know, they drop either for overwhelm or even for a lot from a lot of opportunities and often is also lack of clarity on like the path between the content and the revenue. And that's what you guys are solving in the, in this event. So this is super cool. You guys also share a couple frameworks at your event and you know how to be intelligently lazy. Like the amazing, you know, sloth master.

[Deidre]

Master Monty.

[Luis]

Yeah, Monty that you guys. So why don't we dive a little bit into that, right? Like, how do you guys view content, like today, right? Because it has evolved quite a bit and your tool has evolved quite a bit as well.

[Deidre]

Oh, for sure. Like, you know, with the advent of AI, I mean, everything kind of changes. Definitely the discussion around what content means and what our involvement as the human is in that. And you know, I kind of. I actually did a live on this a couple of days ago and on that live, I actually shared a quiz which, Luis, you have to do because it's super fun, but because I started, I started thinking about like, how, like as how do we bring the human element to creating content? And it really starts with what is our content superpower? And the reason why I was thinking about this was because I remember when I started my first podcast, which was like four years ago, which is crazy to me now, and I didn't really know quite honestly what I was doing. I needed you then. He's for sure. But I was just like, okay, well, I kind of. I used to listen to the likes of cereal, you know, serial podcasts. So the frame that I knew was like, okay, I'm just going to hop on the mic and I'm just going to talk about things that I know and that I'm doing. And that was my first podcast was really like me talking or having Bonner on, and we were co hosting some of the episodes. And. And to me, when. When any of us do that, that is because you're in, by and large, you're the expert, right? You're there sharing your stories, your journey, your learnings, your frameworks. So that's one that as a human, we only. We can lean into. Like, yeah, and I can't do that for us, Right? Like, we bring that expertise. Another superpower was I actually realized this because with my second podcast Grandma podcast show, I started to be really. I kind of wanted to put aside me as the expert because I didn't feel, if I'm going to be honest, like, super.

[Luis]

What's the word?

[Deidre]

Like, like, qualified.

[Luis]

Yeah, qualified.

[Deidre]

Yeah. To be the expert in the things that I want to talk about. And I actually wanted to bring more perspectives to the conversation. And so I started being really, really intentional with who I was bringing on. Kind of like what I did with Captivians Live with bringing on really amazing speakers like you and curating the whole experience. And so that is a superpower in and of itself is like the curator. And that's what I really leane to as. Again, that's only what. Only a human can do that. Right. Like where you curate a particular experience that you want your audience to. To feel.

[Luis]

Absolutely.

[Deidre]

And then the third, which I wish I had this superpower, but I just do not. I'm working on it, but, you know, it's. It's going to come is, you know, the, like, I call it. We call it the investigator. And this is someone who puts so much effort into, like, doing the prep, the research upfront to really get to know their guest and all the different perspectives and conversations that that guest has had and been like. And then go, okay, well, what's something that they haven't. What. What is something that I can draw out, given my superpower of being the investigator, to make this a really different experience for the guest and the audience. So those are the three core superpowers that we've identified as, you know, if you're an entrepreneur and you're creating content, and then obviously there are people who have a mix of those. So you know, they have their own cool name stuff, but really it comes down to those three core superp. And that's what I've been nerding out on around, like, so cool. Leaning into. Yeah. Who we are as a human in this AI world.

[Luis]

Yeah. I mean, I remember, you know, was it last year that it was like the boom of AI. Everybody's like, AI hit this and the AI that. And obviously, you know, that that's gone down quite a bit. But it doesn't matter if the human element is not present. Right. There still have to be a human element and we gotta learn how do we create, like, what's easy for us to create in many ways.

[Deidre]

Yeah.

[Luis]

And just offline, we're sharing that example of like, we have this new, new client in the studio that she came in. She has incredible experience, 30 plus years in the industry, right. She's run massive campaigns for big companies, millions of dollars, right? And she came in prepared with like 52, you know, episodes, like once a week. She was ready to rock and roll. She's like, money's no object, let's do this. Right? And I'm like, oh, my gosh, like, is there a dream client? And it was really an incredible, like, onboarding experience. But then the second that we turned the camera on, there was like this thing that, you know, second thoughts, imposter syndrome. I don't know how to say. I don't know how to communicate. I'm like, we have to stop the recording and be like, you just share all these stories with us that got us super excited about your topic and what you do and your knowledge and all this. But somehow when we. When we see that red little button in there, we stop, right? And that's happened to all of us, right. I'm sure, like, it happened to me many times. Still does sometimes, right? Depending on, like, what type of content we're creating. Like, I. Right now in my personal journey, we want to dive into YouTube specific content. And that's why we're battling, right? Like, you know, podcasting right now. Or these conversations might come as a second nature, but it's because we've done more than 500 of them. We put in the reps right now on YouTube content. It's like, how do we structure? How do we do this? How do we say, how do we look? Right? Because it's highly visual, right? Like, do we have the right equipment? Like, we're going through all these things just like everybody else, and we have to remind ourselves how to remove the friction so that's why we see it every day. I'm sure you see it in your community. You guys have an incredible tool to compress the time and increase the quality of the output of what we're putting in, which is an incredible tool. Capture, by the way, the link right below in the description if you want to go check them out. And also why I'm so excited about the event that you guys are launching on Monday, because it will compress years of trying and error, literally, like, I would say decades. Decades. And I'm so excited that this is a solution that you guys are putting out there. So what's the result that people are gonna get, like, if they're like, okay, I'm, I'm, I'm here, you know, I. The quiz. I know who creator I am. I'm already creating. Right. And you know, I'm, I'm. I might need this new framework to, to go ahead and monetize. Zero risk, by the way, which when I saw, I was like, there's no way. There's no way. There's always a risk, I promise you. No, there's no risk. That was my blown.

[Deidre]

Yeah. Oh, my gosh. Okay. So, yeah, I don't want to, like. Okay, I'm going to talk about what Joseph. I'm going to share a little bit about what Joseph spoke about at Cap Shavings Live when we spoke about the maths that. The. I say maths. It's an Aussie, but it's like math is what maths.

[Luis]

Like in plural. Yeah, yeah, we're doing mini maths. That's awesome.

[Deidre]

Mini maths. Yes, we're doing mini maths. I'm going to show. I'm going to share a bit of the math. Oh, I'm like. The really, like, truncated version of it is basically like when you. And I'm stealing some of these words from Joseph, but his whole, his, his, his phrasing is really like, attention is the new currency. And that's all we're doing here. Like, what you're doing, Luis, with your, your community. What we're doing is we're actually enabling people to get that attention. Right? And then that's kind of like in a way where our jobs are. Stop. I don't want to speak too much for you, but I know, like, for us, you know, we're very much about, hey, create content, market that content in an intelligently lazy way because you want that attention, you want that visibility, you want to be discovered. And, and then what Joseph, then he kind of like leans into that and he's like, hey, okay, well, you've got the attention. Like, we help you with that at Captcho. Like, the Biz Bros Help you with that. And we partner on that as well to get that attention. That attention is a new currency because the more attention that you have, there's actually a really, really cool way that you can monetize that attention.

[Luis]

Yeah.

[Deidre]

And by the way, you can monetize. And you don't even need to have an offer right now if, like, for a lot of people, they do. They have office, which is great. Amazing. Okay. That's no brainer way to, like, get people into those offers. But even if you don't have an offer yourself, there is actually a way that you can monetize, like, make a lot of money without having your own offer just by monetizing the attention that you have that you've created. So I don't want to give away too much, but that's kind of perfect. Yeah. It goes into the mass of, like, what that means by. Anyway, like, it's. It's really.

[Luis]

Yeah. I. And I highly encourage. Right. Like, everybody here. Maybe you've had an experience going through a challenge. Maybe you had an experience going through a course. Right. Maybe you gained something from it. Maybe, you know, it was a negative experience. We've had many of those. I think I remember my first investment, something like that was like a thousand bucks. And then when we go through it, we're like, we've already consumed all of this. Right. And it was not the positive experience. But then we decided to invest, you know, $25,000 into our first, like, big program. And that changed everything. Right. So we're. The cool thing here is that it's not going to cost you $25,000. And we saw it at the event, and we're like, there's no way to the point that we're in conversations to make them an official partner. Right. Like, DJ and capture already are officially one of the things that we recommend to our creators. But at the same time, this is so good, and it solves so many problems. Like I said at the beginning of the conversation. Where were you guys, like, three years ago? We were trying to figure out we didn't have an offer. Right. So I highly encourage you. You. It's completely free. Go in an hour a day. Commit to the time. Right. You obviously are going to be paying for you with your time and consuming this content, but I promise you, it's going to be so good. We're going to be there. We're going to be consuming it, just like with you guys. So we're going to be in the chat, engaging as well. We're going to be learning a ton because we have some Disney vacations that we have to pay for in December. So, you know, it has to happen.

[Deidre]

Yes.

[Luis]

Well, this has been so cool. Is there anything else that you want to add, you know, before, before we head out?

[Deidre]

Oh, my gosh. I mean, always. But no, I, I'm, I'm mindful of time and respectful. No, it's just. Yeah, no, come, come to the event. It is, it, dare I say it, is going to change how you look at your business and how you make money.

[Luis]

A hundred percent. 100%. Awesome. Well, thank you, Deidre, again. And with that said, guys, thank you so much for tuning to a contents profit podcast. Go ahead and follow the show in your favorite podcasting platform and on social media media at Be Bros. Go. Go ahead. Click the link below to go sign up for this amazing opportunity and we'll see you soon. Take care. Bye, guys.