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- [00:00]
Naomi
We've got some.
- [00:01]
Louise
Hey, I'm Louise. I'm Louise. And you're listening to the Content is Profit podcast. Hey guys, and welcome back to Content is Profit. Today I have a special episode where we answer a ton of questions about podcast growth and actually monetization of your platform. Keep in mind this also applies for majority of content frameworks or content styles. And we go through multiple resources in the app episode on how we get some of the information. Incredible podcasters, incredible resources for monetization and sponsorship and podcast guesting. So before we actually dive into the episode, please go ahead and go to Bizroos co Monetize to get your free resources. Those are the frameworks that we used to cross our first six figures when we first started this business. And it's helped so so many people, including us, which we continue to revisit those. And you see those in action today, which is very exciting. So like I mentioned, very special episode shout out to N. She reached out on social media after one of our call to actions here in the episode and she's like, guys, I have a question. I had this podcast that I'm very, very passionate about and I've experienced some friction. I want to monetize it. I want to go ahead and learn how to continue to grow not just the podcast, but her community. So we dive deep into some of those questions. So it was a 20 minute call. We extended it a little bit more because we got in the flow. So you'll hear about 30 to 40 minutes of live call right here in the studio, helping her understand a little bit of the frameworks and what makes a podcast successful. So like I said, we share a ton of resources and hopefully this will help you as well. All right, here's the episode.
- [01:52]
Naomi
It kind of weird hearing you because I listen to the Content is Profit podcast, like all the time and it's just like, like a surreal thing to see you. Yeah.
- [02:02]
Louise
Well, that's awesome. I feel very honored and thank you for the kind words.
- [02:07]
Naomi
Of course.
- [02:08]
Louise
Do we sound the same? That's the question I ask all the time.
- [02:10]
Naomi
Yeah, actually you do. I mean, I can immediately, like as soon as you start. Started speaking, I was like, yeah, that's. That's Louise success.
- [02:19]
Louise
Yeah. By the way, we. I'm going to add it here. We have a board says best bro. So I'm going to add one tally to my name, not Fonzie's name.
- [02:28]
Naomi
No worries.
- [02:30]
Louise
Sweet. So, Naomi, how can, how can I help you?
- [02:33]
Naomi
Just to keep it short, I guess I just wanted to know probably the best ways to grow and monetize my podcast, because I launched it on August 20th this year, so it's only about three months old. It's still a bit of a baby. But I have been seeing like, obviously with a podcast it's slow to grow, like many things, but with a podcast uniquely, it can be very slow to grow. I know that. And consistency is a big thing. And I'm not, you know, consistency isn't really a big issue for me.
- [03:01]
Louise
Okay.
- [03:02]
Naomi
I know that I can be consistent with it because it's something I definitely want to do. But for me, I just wanted to know different strategies to get that growth and get that, get to that monetization stage. Especially when I have, you know, a certain level of limited capacity. And that is just me. I work part time and I don't necessarily have like a studio or like really high tech equipment or anything like that. Don't really have a team. So as yet, hopefully I can get one in the future. But, you know, that's basically where I'm at. And then recently the last thing is just that I have seen, obviously. I mean, I might be being a bit paranoid, but in the last two episodes at least, I've seen kind of a big drop in downloads. Even though my downloads right now are small because I'm just starting out. I did see a drop in downloads. So I was just trying to figure out, you know, what I can do to fix that. And then also just once again get to that growth and monetization.
- [03:57]
Louise
Awesome. All good questions. All right, I'm going to go through. It's like six stages that we go through a little bit, almost like a little audit. So I'll ask you some very specific questions, I'll get those answers, and then that will give me a little bit of a better picture on your capacity. Are you familiar with the topics that we talk on, like the publishing pyramid and the minimum content? Yeah. You do? Okay, cool. I think you downloaded the resources, right?
- [04:26]
Naomi
I did download them and I also listened to the last podcast on minimal viable. Yeah, awesome.
- [04:31]
Louise
So minimal viable content is something that we talk about all the time. I think you, like, you're there in a way, like consistency is not an issue. I will look at publishing pyramid and then we haven't released this one like a lot, but a book is coming on. This is like the six stages. So that's where you can like imagine the publishing pyramid under each one of these and then you can engage and do that. So the first one is obviously, you know, the what to say. So what's your like your topics? Right, like you talk about something very specific which is.
- [04:59]
Naomi
Yeah, so. So I mainly talk about. I don't have a specific niche really, but I have a target audience. And then it's mainly about just creating content that's relatable for 20 somethings. That's the main target audience, people in their 20s. But then it's also about not just creating relatable casual content, but stuff about personal growth. Stuff that's also plaguing 20 years. Like 20 year olds lives. Like maybe climate change or social justice. Just things can be informed on but also in a very casual conversational and relatable way. So then sometimes we talk about, you know, not serious topics like climate change or social justice and we talk about things like confidence or you know, personal growth in general. And then other times we talk about those more serious topics.
- [05:43]
Louise
Okay, cool. So is it, is it just you or do you have a co host?
- [05:48]
Naomi
No, it's just me, but every now and then I do have a few guests.
- [05:52]
Louise
Okay, okay, cool. So there's, when we talk to monetization, there's like three main markets, right. You see the relationships, health and finances. Right. So all those three are like core needs of the human need, the human being needs. So I would highly recommend, okay, focus on like one of those in a way sometimes like we're very passionate about the topics and we're like, okay, we can go about this. When we started the podcast, similar, similar thing. We're like, oh, everybody can make, you know, money with. And we're like at the time we had an agency where it's like, let's. I don't want to do like the funnel agency or I don't want to do the content agency. I don't want to do the thing agency. So the niche or like the topic itself can also be part of like that thing. So that's why we name Content is profit. Content is profit. We go, okay, people, entrepreneurs want to make money. So that's one of the core needs. But if you improve, you solve a problem. That's the main thing that your content needs to do is like they need, you need to solve a problem either on relationships. So you, you know, you help people how to create better relationships with people around the world. So that will be like one vertical. You don't have to do all three. Like I would recommend start with maybe one of the columns. Right. The second one is like health. So it could be your, how do we frame your message to you know, on personal growth, social justice, like your own health, mental health, for example, or it could be like, your health as a human being. I'm making sure that you're a better human being, and so I'm helping you get. Be a better person. With that comes a lot of, like, other things, as in, like, the person needs to acknowledge that they can be better. So at some point, you know, you'll be attracting those. So you have to, like, play with that message a little bit. But then the other one's like, okay, I'm helping people how to make more money, which tends to attract more people. At the end of the day, you can decide of, like, which one of these. But a lot of people are searching for better relationships, right? A lot of people are looking to get healthier, right. As a. As a person. So I think your show maybe lives in those two, and that will help you. Once you see it that way, you'll be like, okay, where are people looking for information to get in better health and become better people? And then you can start finding these communities online, or you can start this finding these physical places where you can go and interact and be like, hey, nice to meet you. You know, I'm Naomi. This is my show. I would love for you to be part of it. Right. In our specific, we had Facebook groups when we launched the show. So we went to a thousand Facebook groups, and we were like, here's who we are. And we promoted the show there. And that started getting, like, the core listeners and for us was like, entrepreneurs that wanted to make money with content. Right? So, so initially that's how we did. So on the topic, that's going to help you out now, the second lever, right? It will be like the creation, which. It's like, how do you create the show? How often do you create the show? Do you, like, when do you record? Walk me through the process a little bit. Doesn't have to be in detail. Like, do you. Once a week. You know, once a month.
- [08:59]
Naomi
I. So I release episodes every Tuesday. So it's once every week. I try to have maybe about two episodes in the rotation, so I wouldn't be like, recording today and then, you know, having the episode being released that week. If that's the case, then I'm falling behind. So, yeah, I usually have some things in the. In the backlog before, but it's once every week.
- [09:22]
Louise
Once every week. So two episodes a month. How long are they?
- [09:29]
Naomi
I try to keep them average 30 minutes. Recently, the guest episodes have been maximum one hour. I'm trying to bring that down to maximum, maybe 40 minutes. But I'm trying to have an average of maybe 30, 40 minutes. If it's a solo episode and it's just me. Maximum 25.
- [09:48]
Louise
Okay. Yeah, perfect. Are you familiar with a call, a show called Nudge by Phil? He's part of the network, too.
- [09:56]
Naomi
No, I'm not actually.
- [09:58]
Louise
Here, let me find you the link. He also releases twice a month, and I love how he does it. I think it's super cool. And he's also in the uk, so. Oh, cool. Here, I'll give you the. In the chat, you'll see the link. I would have that as a case study show for like twice a month. Because our conversation. And I'll send you later the. Our show with him.
- [10:28]
Naomi
Okay.
- [10:29]
Louise
Because we talked about this. We're like, okay, we're like a. Three times a week, two times a week. Show high frequency. He's very low frequency and he's doing really well. So I'm like, tell me more. How you doing it? Yeah, hold on.
- [10:45]
Naomi
I think I'm a bit in the middle. Oh, yeah, sorry. I think it's so it's. For me, it's four times a month because it would be once every week. So.
- [10:52]
Louise
Okay, so, okay. Once, Once a week. Yeah.
- [10:56]
Naomi
So still minimum frequency. Definitely not like high frequency.
- [11:00]
Louise
Like, I mean. Yeah, and it's fine. I mean, Phil is like twice a month and he does really well. So, like. Yeah, well, he really focused on, like, the production of it, so he has, like, a little bit more time. And he's like, I see it as an art form, like, as a craft. So for him, you listen to the episodes, you'll be able to see how he does it. And he's like. He introduces a topic and then he has his own opinion on this thing. So maybe he interviewed five people or four people for, like, that one episode or maybe two people. Or maybe one person. Right. And then he talks about the topic and then he brings, like, almost like audio clips of that person giving his opinion on that. And so it's like his show, but. But with the collaboration of experts. I think it's super cool, which if you're familiar with, like, editing and we'll talk about production in just a second. But descript, you can do that, like, very simple. And it's nothing too crazy if you have the structure ahead of time. So. Okay, perfect. So you do once a week. All right, cool. So that's important. Obviously, you know, I don't think you have an issue with the creation process. Most people do at starting. But you seem like a very responsible human being and be like, I'm very committed to this. You know, Were you a good student? Like, were you always on time with your assignments and things?
- [12:11]
Naomi
Yeah, I was a bit of an overachiever. Yeah.
- [12:14]
Louise
Awesome. Awesome.
- [12:15]
Naomi
You should say that.
- [12:16]
Louise
Proud. So most entrepreneurs would deal with. They're not. So they're like, that's why I do my own thing. And they struggle with this part. So you're good on production side. You say you're producing it yourself right now. Walk me through. How long would it take to edit one episode, for example?
- [12:37]
Naomi
Depends. If it's a solo episode and it's just myself, I could take maybe an hour to edit an episode if that's the only thing I was doing in that hour. If it's a guest episode. Because I. Because the guest episodes are filmed and I post the guest episodes as videos on YouTube. It does take a lot longer because I do like a diff different clips and stuff. And then I have to obviously, like, I don't know, it's different editing just audio than it is editing, like, video and that kind of thing sometimes. So when it comes to editing a video, sometimes it can take a full day.
- [13:09]
Louise
So. Share with me what's. How do I find you on YouTube?
- [13:13]
Naomi
Oh, sorry. Yeah, it's Notes and Quotes podcast. So just notes and quotes. Yeah.
- [13:26]
Louise
Okay, I see it here. Cool. I'll take a look at it. But yeah, by the way, it looks great. And you have a.
- [13:38]
Naomi
Thank you.
- [13:39]
Louise
You have. Awesome.
- [13:39]
Naomi
Yeah, no, I appreciate that. Thanks.
- [13:44]
Louise
Cool. Where are you editing? Like, what software?
- [13:48]
Naomi
Riverside, mainly. But then I also. Yeah, yeah, mainly on. I film guest episodes on Riverside and then I edit the guest episodes on Riverside. But if I'm just doing an episode by myself, sometimes I. I find like, GarageBand does what I needed to do because it's just the audio.
- [14:05]
Louise
Okay. Are you familiar with descript?
- [14:09]
Naomi
I've heard of Descript. I just haven't looked into it, to be honest.
- [14:13]
Louise
We've used all of it. My brother is really good on Adobe products. The team is really good on Adobe products. I'm a tinkerer, I'm not editor. And I found in this script the best thing, because in Riverside you have your text thing and then you have the little timeline. This script has a text thing. So you have to like, you can download your Riverside files, almost like, you know, the synced ones, and then bring them together to Riverside. You get like this composition and you can create, like free templates where you can just like slide and you have like these like scenes and it's super simple to use and it's very quick. So you'll probably reduce your editing time quite a bit. So I will highly recommend look at a demo. You know, full disclosure, we're affiliates, obviously. I. You don't have to use our link, I don't care. But watch like a YouTube video of like how to edit on descript and you'll be like, that's the one. So I highly recommend it. You're going to save a ton of time, especially if you have a guest and then if you have I. People keep telling us to do like a descript, like course we don't have it, so at some point we'll do it. But if you want, I'm happy to do like a workshop free of charge. We like, we hop on, we like, hey, here's how to do it. Because this is one of the things that we're exploring doing. So happy to help you there. That will save you a ton of production time and then obviously that time and resources you can focus a little bit more on like the monetization side because like at this point there's gonna be some outreach that you might need to do or developing. We'll, we'll get to that in just a second. But that gives me an idea of it. I'm also a big fan of like very raw content. So you'll see. Familiar with like we make mistakes, we leave the mistakes, we do think we do the thing. So that will take you also a lot of time off the editing. But if you're grabbing like if your guest says something, you're grabbing a clip from it. Are you grabbing clips from the guests? Are you grabbing clips to support the visuals of what they're saying?
- [16:13]
Naomi
No, I'm grabbing, I'm grabbing just clips from the guests. So like first, just for Instagram or Tick Tock or something, I would just do a clip, a few minute or two minute clip from the episode. Yeah.
- [16:23]
Louise
So it will be. Do you feel that they're pre planned to where like hey, we have these three clips and we're going to talk about these three clips with the guest or they measure them and then you grab those clips.
- [16:34]
Naomi
Yeah, so I would just film the episode and then when I'm editing afterwards I'd be like, oh, what do you, what do I think could work as a clip? So it's not pre planned. Really?
- [16:43]
Louise
Yeah, yeah, no, that's fine. Yeah. I will start looking at places in your production where you can save a ton of time because it will burn you out, especially if you don't have a team. So I'll be like, okay, how can I make this a little bit more effective? So like, okay, in our solo episodes, for example, and we're not the best at this, by the way, but we've done it a couple of times now. We have help of a producer. So great. But we'll be like, okay, what are the 5 news that we want to talk about? Like for example, or what are the five? I think we released like a Alex or Mozzie episode not so long ago. Fonsi came in with like three clips and that's what we reacted to. And he made it super simple so we already know what we're talking about. I know with a guest it's a little bit harder to plan, but if you have like a 10 minute conversation with them ahead of time, you're like, oh man, I've seen this content. I really want to explore, like this topic, this topic, this topic. And it almost creates a container and then you have that idea whenever you're going to edit it, where it's like, I know where things go because I've been on both sides, like where it's like, oh, I love the free flowing conversation, but my commitment is like, I'm not going to do any supporting material because it's going to take me a ton of time. Right. So you got to make that commitment. Right. So it's just something to think about. Then after that, obviously distribution, which you said you're a little concerned on the download. So you have audio and you have video, correct?
- [18:04]
Naomi
Yes. Yeah.
- [18:06]
Louise
So audio, where are you distributing it? Like, what platform?
- [18:09]
Naomi
So I use buzzsprout in my main platform to just kind of disseminate it to almost all podcast streaming platforms.
- [18:18]
Louise
So are you on all the platforms? Right?
- [18:21]
Naomi
Yeah, basically everything, I think, except Amazon something.
- [18:25]
Louise
Yeah, I would look into Tunein, which is the Amazon one we recently got. Like that. Yeah. Are you on that or. No?
- [18:33]
Naomi
No. So. No, I'm not. That's the. I think that's one of the only ones I'm not on.
- [18:36]
Louise
Yeah, Yeah. I will go into the Boss Proud page where it says all the directories and like get into all of them if you can. Especially tune in for some reason. We got a massive downloads from like a Spike recently because they integrate that application with some players in cars, so it autoplays a bunch of podcasts, so it helps you be discovered. So I would put that in there. Like that's something that HubSpot told us be like. Because I was like, what is this? I have no idea where it was coming from. And they were like, yeah, and they do airplanes and they do things. So they like, they place shows depending on it. Again, I don't know what the algorithm does or works or how it does it, but I'm like, it comes from there, so put it on there. Obviously, if you can. Is your main traffic like, is your podcast mainly audio or mainly video? Like, where do you see the most traction?
- [19:33]
Naomi
So I think I usually see the most traction whenever I have a guest, so I guess that would be video. But it's a bit of a mix. I think it mainly depends on the topic because some people tend to be less. I get less, like, lower downloads if it's more of a serious topic, and then I get more downloads if it's more of a topic that I guess people can immediately relate to. So it's a bit of a mix. But it's. I would say that there are more audio than video episodes in total.
- [20:03]
Louise
Yeah, More audio episode published or more.
- [20:07]
Naomi
Yeah, yeah. So.
- [20:09]
Louise
So sorry, does it show bigger in audio form or on video form? Like where you get the most download? All right, yeah.
- [20:15]
Naomi
So in audio form for sure.
- [20:19]
Louise
In audio form. Okay. Yeah, perfect. So there's a couple levers here, right? It's obviously YouTube alone can be its own topic. So we're going to, like, put it a little bit. Like, it will apply to that, but you can go through, like the thumbnail rabbit hole. You can go through the, you know, headline rabbit hole, and then your SEO work rabbit hole. So I'll leave Mr. Beast videos to do that. There's amazing creators that are like POD video podcasts. First they're called Colin and Samir. I will watch some of their interviews. And John Ju Shui as well is super cool. So here I'll share the channels with you. But they talk a lot about video podcast specific stuff, which. Are you ready to see your brand? Yeah, I'll put him in the chat again. This is calling on Samir. And then John can never spell his. His right name, but John is part of our network too, and he's awesome. He does very, very cool things. So he goes and he interviews creators and then they talk about these elements that help. So on YouTube, if you enjoy consuming content, I recommend those guys. But basically, long story short is like, okay, what will be a title that can attract. So, like, are you leaning towards being polarizing? Not being polarizing. Right. So that's the fun part. Most people are like, I want to stay in the middle so polarizing. You don't have to create and stare the pot. But you're like, okay, my opinion is this one, right? And then you talk about why that's your opinion. So you know, I'm a dad, so I'm a Hispanic dad. Most people here in America love gentle parenting. I don't know if you saw online recently, but they're like, there's like this girl at Walmart, like destroying things. Like it's a split that went by the Walmart girl. You saw it, right? Okay. I'm like, dude, I will kill my kid. I will literally drag him by the feet. And I'm getting by the way, but I'm like, I will be a little more stern. Like the first second that he's like, I'm walking out of the store like, this is unacceptable, right? Like this is not happening. So my position is that. So maybe my content is about that position, right? And I'm like, well, maybe your parents will react to this, so maybe it's okay to be in the middle. No, no, no, my opinion is this one. Right? So that will attract those people that resonate with that message and it will repel the people that don't, right? Which is fine, right? Most people sometimes that we're scared of, like, if I say this thing, I'm going to lose everybody. That's okay. You'll lose the people that attracted to that message. But then it will attract the people that actually resonate with me. And that's a beautiful part about YouTube because with the clips they help you discover that. So the more like you're leaning towards your opinion and it's okay at some point, like if you decide that you're wrong with that opinion, maybe do an episode, I'm like, I was wrong on that thing. Right? And it's okay, we can always retract. So I will, I will recommend, you know, leaning towards that thing on the audio platforms. There's a couple of elements that I would like you to start looking at, which is you can look at these in your creators for Spotify app. I don't know if you have it, but. And then you can also look at it on the back end of the Apple. So podcast, Apple podcast platform on the back end. And what the two things that you want to look at are your seven day downloads which indicate, okay, is people attracted to my headlines? So if you're like, okay, let's say you have an average of, I don't know, a thousand downloads per month, right? Or Per episode, let's say per episode. And then all of a sudden you publish one and it's like, okay, the first seven days I had a 2000. What happened? Like, did we promote it on a different channel? Did we promote it? Like, did we send a thousand episodes? A thousand people? More, right? Like, what happened? What's the outlier? And then you can test that out. So the more you can get on those seven downloads, that indicates that people are discovering your show and they're downloading it immediately, right? Maybe you started sending an email to your email list. If you have an email list with the episode and that helped promote. So that's immediate download, seven days. Then you're going to look at your 30 days. The 30 days means basically, are people downloading my long tail episodes? Right. So the launch, the first seven days is people that are like subscribers, follow your show and different things. And if you try a different marketing campaign, as in maybe you launch a website and the website has a link to your show, for example, or maybe you guessed on a different show and you promoted it, then that's. The 30 days is going to tell you that, right? You're going to start looking at consumption rates. So Apple does this really well. It will tell you people consume like 60% of your episode or 20% of your episode. So you're going to start looking at like, okay, what's my average? What's the outliers of? Like, what are the episodes that people download the most? Right. Or listen the most? I want people listening to the entire show versus the ones that are like, maybe people completed 10%. Right? So you want to do more of what people are consuming. So that's feedback, right? So in our specific case, when we first started with like solo episodes, I don't know how long have you been listening to the show, but we did one at an event where our commitment was three a week and we jumped in our car and we were like, crap, we haven't recorded today. And we basically grabbed the iPhone and we recorded our thoughts on that event. And the episode lasted about 15 minutes. It was the first one that we did about 15 minutes. Everybody downloaded it, everybody listened the whole thing. And we're like, we should be doing solo episodes and we should be doing shorter solo episodes. So we started testing it out and it worked out. And now solo episodes resonate a lot. So start looking for those indicators. Then on distribution, it's like, okay, same thing about your topics. Look at like, where are your people hanging out online? Is there Reddit threads that they're going, are they Facebook groups? Are they communities that they're hanging, hanging out? Are they masterminds that they're doing? Are they physical events, physical meetups that you can show up and do this? And every event is an opportunity for you to support the group by maybe providing the episode. So let's say, let's use the Facebook group Spikes, for example, right? You find a Facebook group that people are talking about these topics and you find, you search. Let's say you're talking climate change, right? And you search climate change. And there's going to be a few people that are going to be commenting on those things. Reddit thread, same thing, like, ask me anything, things like that. And then you're going to see maybe five people respond to their comments. Maybe they're asking a question, you know, give your opinion on it. And like, hey, by the way, Alex and Filipo, who owns a platform called Pod Match, which I highly recommend, he does this every single episode. He goes in there, he's part of his routine. He's the CEO of this company. He does it every single day. And he answered questions, he's like, hey, by the way, this is my opinion on this. And I have an episode about that topic. You know, if you're interested, here it is. And you send them that specific episode and if that person can log in and say, but every single person that goes and reads those comments, then they're going to be like, oh, maybe that's interesting. And then those links are going to start to leave online and it's going to help you get traffic. So Alex's goal is to actually get one new listener a day. So that's why he does. That's the goal. And eventually, like, he compounds, right? So that's a very like, grassroots, organic tactic that you can do. We've run ads to show. I don't know if you have a budget to run ads, but I probably don't recommend it immediately. You can get a spike in the seven day downloads. Our personal retention was about 3%. So we just like growing organically. Another thing is maybe find newsletters that talk about your topic if you're subscribed. If you subscribe to newsletters and email lists and things like that, be like, what are some people that are sending cool emails about these topics, right? And then reach out to them. Be like, hey, I have these episodes. It resonates a lot with it. I would love to have a way to collaborate with you. And then if you place the podcast on those newsletters, because newsletter Readers tend to listen to podcast. It's a good traffic source. And now remember this, podcast listeners listen to podcasts. So if you go and promote your show on other shows. Right. You can do that. That pod match. I'll send you the link because I think this is one that you must be on. It's six bucks a month, but you can connect with other podcasters and you can guest on other shows. So if you guess on other shows, their listeners are going to resonate with you and they're going to transfer that listener. Podcast listens. Listen to podcasts. So those are like the main drivers that. For, like, a podcast listenership that you can. You can try out. Out. And then obviously we talked. Let me see. I'm not sure I have some. Some buffers. So I'll. I'll continue because I promise we talked about my decision. We haven't got it. But I needed to get those out of the way because, like, that's like the base to this. All right, monetization. When you say monetization, what do you. What do you want? Like, what do you picture? Is it like a sponsorship? Is it. What is it?
- [29:47]
Naomi
So, but I'm always interested in, like, diversifying monetization, so I'm interested in sponsorships. I'm also interested in, like, maybe possible collaborations, maybe affiliate marketing, maybe ads, you know, stuff like that. Or if it's. If it's like communities on Patreon or something like that. I'm kind of open to all of them because I'm new. I don't know which ones obviously will work best for me, so I'm kind of willing to try it all.
- [30:14]
Louise
Awesome. Okay. Monetization is also one of those rabbit holes. The faster, the fastest way that we've seen a podcast being monetized, almost with no audience, is by selling something. And it's not by selling something to the audience, is by collaborating with the people that you bring into your show. So I'll give you an example. Like, we sell our services like that. We've mentioned it on the show many times. Like, we bring people on the show. We find a way to collaborate with them. That person has an introduction to what we do, which is a service.
- [30:49]
Naomi
Yeah.
- [30:49]
Louise
So in your specific case, what is that something that you offer? Right. So is. I know you don't have to answer me right now, but, like, could you sell something? Could you have a resource that you can share with people? So I'll give you an example. We had somebody jump on, and they wrote children's books and they were Trying to sell individual books right through a funnel. So we're like, okay, maybe you have a podcast. You're passionate about your podcast. You bring guests on the shows. Why don't you bring and start collaborating with like head of libraries or head of schools or head of daycares, because you have a kid's book. And after that conversation about the parenting that you talk about, you can ask them, be like, hey, Louise, I would love to collaborate with you. Is there a way that we can place a thousand books in your library? Right? Is there a way that we can. That you have. Do you have an email list that we can, you know, promote the book and sell it there? Those kind of things. So with your specific topics, again, I don't, I don't know what you could offer on the back end. That's, you know, you can play around with brainstorming. It could be workshops, it could be events, it could be these different things. And that'll probably be the fastest way that you can do it. The higher the ticket, obviously, you know, the better. I don't know how familiar with like, or how comfortable you are selling stuff. Stuff, but that could be it, right? Maybe you have a resource and it starts that way and you start collecting emails and then you start asking your community, hey, what do you guys want? Right? A good channel is, I mean, all these channels and examples have been doing it for years. But yes, theory is a good example, right? They started with a community, I don't know. Are you familiar with Jess Theory?
- [32:26]
Naomi
No, not yet. No.
- [32:28]
Louise
So they're, they're a YouTube channel, super awesome. And they started doing just random channels, sorry, random challenges online. They'll be like, I'm gonna go on the street and I'm fine. Five people to say yes to me doing this thing, right? But they're like very, they're not like, tick tock, toxic. They're like, they're very wholesome, right? And they, they grew because they started collecting emails on their shop. They started, you know, having that. And then they ask the people, like, what else do you want? And the people told them, so be like, okay, what's a. Based on your topics? What's a cool resource that you can share with people on your email list? So it could be, okay, here are the top 10 episodes. And you create that list and you host it in your little site, right? It could be like a high level site, click funnels. Or it could be a Google Doc with links like, you saw resources. A Google Doc most people are downloading. It's very simple, here are the top 10 episodes or like here are the top questions that my guests ask or here are the top 10 questions about these topics and here are the answers to them. What's a very cool resource that you can give in exchange to your listener, right? And you can start building that email list and collaborating and sending people to that email list. And then from that email list, let's say you have a hundred people on that email list. You start communicating with them like they're your friend. They're like, hey Louise, I know that you're, you know, welcome to my email list. I want to know, I want to get to know you a little bit better. We talk about these topics and we're thinking about these solutions. What do you think? And then they're going to start responding you back and then you can build a product that's for them. So I would recommend those two start looking into maybe solutions like that. A newsletter is another option that you, that you could, that you could do as requires. All these requires emails and a little bit of a database type thing. As far as sponsorships, we have Justin here. How's it on big sponsorship deals, even if you're just starting out? So I'll send you the link to this episode is the 456. I don't know you've listened to it. But he just released a book, Justin Moore.
- [34:43]
Naomi
Okay.
- [34:44]
Louise
About getting sponsorships for small things. And these are like big sponsors. Bigger sponsorships do not go by the. It's called CPM model cost per thousand because they're going to pay you like 25 bucks per thousand dollars. That's nothing. So this guy, he teaches basically how to pitch a sponsorship to these brands that could be aware. So highly, highly, highly recommend him. He's awesome. He just launched his book. Like I said, at the bottom of that page you'll see his social media and I think that the links should be there. It's called the sponsor magnet. So if you're looking into sponsorships, I will maybe look at that resource number one, he's brought in more than $4 million in sponsorships for him and his wife. So I, it's. We connected with him and so we're awesome. So those are a couple of ways. I'm a big fan of selling our own thing because that's what we do with self service. But email list number one, every single person is going to tell you start building that email list. So what's a resource that you can share with with them? And your first guest is your fir is Your first audience member. So whenever the guest comes, we have three questions that we like to ask at the end of every episode behind camera. So we're like, hey, thank you so much for coming to the show. It was a great experience. Is there something that we can help you with? So always lead with value, right? They're going to tell you. Yes. No, no worries. Oh, man. You know, you can help me with introducing me to this. Okay, perfect. By the way, I don't know if this is for you, but we do X obviously in your case, I don't know if this is for you, but I have this resour. Will you be interested? And then you can send them the link where they can sign up and download it, or you can sign them up on your computer right there and be like, oh, perfect, I'm sending it to you right now. And then you collect that lead and then it's like, hey, is there other people that maybe they're interested in talking about these topics or they're interested in these resources and you can describe your dream person to connect with and they're going to give you two or three names and then be like, hey, Louise, Justin sent me from. I just had him on my show. Here's the link to my show. So every opportunity, just put that link in there and it will. You'll be surprised on like how that momentum goes. As far as I did downloads, I know that you had that question. As we wrap up is sometimes the platforms make a small change and we don't know exactly what it is and we see a dip. We saw it at the beginning of last year with our audio. Horrible. It was like, are we actually, are people actually listening to our show? And then it was like a setting that they changed on Apple and it completely like it went back up. So. So we don't know. So that's why I would explore what we Talked about, the 7day30 downloads and look at trends of like what's happening. Be like to maybe spot. It's like, what did I do those days differently to cause that. Right. In our specific case, when we are not high energy in our episodes, we see that people don't listen as much. So we're like, let's get this big high energy. But anyways, I know it was a lot of information for like very small amount of time, but I hope, I hope it helped a little bit.
- [37:52]
Naomi
Oh my gosh, no, it helps so much. I was like making all these notes while you were talking. So it's like, yeah, it's no immensely Valuable. And I really, really appreciate it. So thanks so much, Louise.
- [38:01]
Louise
Awesome. I put the links in the chat, the pod match. I will start guesting as soon as possible. Put a goal to go on other shows at least like once a week minimum, where you have your show, because that is the fastest way. The second other podcast listeners listen to our podcast. Our podcast grows. If the clips. Yeah. They help create awareness. Like YouTube has been growing. You know, we have a very small YouTube podcast. Our main platform is audio, but a YouTube content consumer is a very different consumer than a podcast listener. So people don't. Don't understand that. Most of the time I think you do. But. But have them in both. It's fine. Like, your YouTube will grab consistency on its own, but for audios is a better audience too. It's like there are people that take action. There are people that probably you want to connect, you know, for future projects in your life. I don't know where you are at that point, but you probably want to the people that listen better than, like the YouTube shorts.
- [39:06]
Naomi
Yeah, definitely. Yeah.
- [39:10]
Louise
Awesome. Awesome. I know. Okay. Do you have any questions?
- [39:14]
Naomi
I genuinely don't even think I have any questions. If I do, maybe I'll shoot you a message, but, like, I don't think I have anything at the moment because there's just obviously a lot to, like, go through. So I really, really appreciate it. Thanks so much.
- [39:28]
Louise
Yeah, no problem. Yeah, send us a message. My last question to you is sometimes we publish this as an episode. Would you mind if we publish this one as an episode?
- [39:36]
Naomi
Not at all. No. I'd be honored. That'd be so cool.
- [39:40]
Louise
Awesome. Okay, well, it's your opportunity to plug your show, Naomi.
- [39:44]
Naomi
Yeah.
- [39:45]
Louise
How do we find you? This is awesome.
- [39:48]
Naomi
To the Notes and Quotes podcast. We're on pretty much all podcast streaming platforms. If you want to catch us on any of the socials, we're on Instagram, TikTok, LinkedIn and YouTube. And I'd be happy to have anyone join the community. So, yeah, thanks so much.
- [40:03]
Louise
Absolutely. Well, thanks for being a super good sport. And again, just reach out if you have any questions. We're happy to support.
- [40:10]
Naomi
Amazing. Will do. Well, I know you have to run, so I'll let you go take it.
- [40:14]
Louise
Bye. All right, welcome back. I hope that was super helpful. I thoroughly enjoy the conversation with Naomi. Shout out all her link is going to be like, right here below. All you got to do is scroll down and check her out. Go support her podcast. Go ahead and follow her journey. Can't wait to see what turns out to be. So, last thing is, go ahead. Don't forget to go to business CL for slash, monetize. Get your free resources and let me know if you have any questions. If you want to jump on a call like Naomi just did, go ahead and send me a message on dm. One of the things that she says, like, I can't believe this is actually you. And I'm like, yes, I promise. This is me. And we're here to help. We're here to serve. We enjoy doing this. So until it becomes unscalable and crazy, we won't stop doing it. So go ahead, send me that dm, and we'll chat. All right, Take care. Bye.