How to Sell More Sh!t & Transform Your Business Authentically with Lindsey Badillo

Summary

Podcast Summary: Content Is Profit

Episode: How to Sell More Sh!t & Transform Your Business Authentically with Lindsey Badillo
Host/Author: BIZBROS
Release Date: February 4, 2025

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Introduction to Lindsey Badillo’s Expertise

The episode kicks off with Lindsay Badillo sharing her extensive background in building and managing content frameworks for high-profile companies such as Red Bull, Chet Holmes International, Orangetheory Fitness, and others. Lindsay emphasizes the importance of bridging the gap between content creation and revenue generation.

Lindsay Badillo [00:00]: "As business people, you have a solution to someone's problem, you have to stop apologizing for having the solution."

Embracing Consistency Over Uniqueness

The conversation delves into the common struggle among entrepreneurs to differentiate themselves. Lindsay argues that instead of constantly striving to be different, which can often backfire, entrepreneurs should focus on maintaining consistency and staying power.

Lindsay Badillo [00:32]: "The differentiator can easily become just staying power. How long do I stick with it?"

Luis shares his personal framework for content creation, which involves sharing daily learnings and relating them to his business, fostering a natural connection with his audience.

Luis [00:08]: "What is something that's happening today? What is something that I learned today? And I'm gonna share that one story and then relate it to my business."

Building Authentic Connections Through Content

Lindsay discusses her approach to authentic content creation, highlighting the balance between structured messaging and genuine expression. She encourages entrepreneurs, especially multi-passionate individuals, to allow their content to reflect their true selves without confining themselves to rigid content pillars.

Lindsay Badillo [04:43]: "Say what's real for you. I think too many people try to put themselves into a box... But also is it authentic to you who you are?"

Selling with Confidence and Value

A significant portion of the discussion centers around effective selling strategies. Lindsay emphasizes that people genuinely want to be sold to if the product or service offers real value. She advises entrepreneurs to stop apologizing for offering solutions and to create personalized buying experiences that resonate with their target audience.

Lindsay Badillo [19:23]: "People love to be sold to. I love to be sold to. I love to know if you have something that can help me."

She shares insights from her experience in the cybersecurity industry, where honesty and value-driven selling are crucial despite the challenges inherent in such a tough market.

Overcoming Content Creation and Sales Reluctance

The hosts discuss common challenges in content creation and sales, including the fear of rejection and the struggle with consistency. Lindsay introduces the concept of "call reluctance," explaining how deeper fears can hinder sales efforts and offering strategies to overcome them.

Lindsay Badillo [54:00]: "So what would that mean about me? It would actually mean that I'm trying to compensate... Maybe I have a fear that unless I achieve something, I'm actually not worthy or enough."

Luis and Fonzie share their personal experiences with sales, emphasizing the importance of perseverance and the role of teamwork in overcoming obstacles.

Practical Sales Techniques and Frameworks

Lindsay provides actionable advice for improving sales tactics, such as engaging in more conversations, whether in person or online, and approaching sales with genuine curiosity rather than a transactional mindset.

Lindsay Badillo [27:22]: "If you're having problems selling and you're not sure what to say to people, go have more conversations. Go talk to someone like, like at the coffee shop."

She also discusses the evolution of sales strategies, moving away from outdated methods like mass commenting on social media and towards creating compelling content that naturally attracts engagement and leads.

The Importance of Team Dynamics and Partnerships

The dialogue shifts to the significance of building strong teams and partnerships. Lindsay underscores the value of leveraging each team member’s strengths and maintaining trust within business partnerships to enhance sales and content efforts.

Lindsay Badillo [35:10]: "If you have a partnership, I don't agree with 50/50, because someone has to have a majority say at the end of the day when we can't agree on something."

Lindsay’s Personal Journey and Lessons Learned

Lindsay shares her transformative experience transitioning from a first-grade teacher to a successful entrepreneur. She highlights the pivotal role that investing in education and mentorship played in her business growth.

Lindsay Badillo [34:23]: "My first business coach was a book that I bought by Marie Forleo. It taught me how to put my offer together and some basic principles of selling."

Closing Thoughts and Future Collaborations

The episode concludes with the hosts expressing their admiration for Lindsay’s insights and discussing potential future collaborations, such as joint events aimed at empowering entrepreneurs in Jacksonville and Amelia Island.

Fonzie [58:38]: "Now we have Lindsay here to help you move one step closer towards your goal and make those cold calls."

Lindsay encourages listeners to connect with her on Instagram for further engagement and support.

Lindsay Badillo [58:42]: "I'm most active on Instagram. Come find me Lindsay Badillo. B A D I L L O. Most active there."

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Notable Quotes

• Lindsay Badillo [00:00]: "As business people, you have a solution to someone's problem, you have to stop apologizing for having the solution."
• Lindsay Badillo [04:43]: "Say what's real for you. I think too many people try to put themselves into a box... But also is it authentic to you who you are?"
• Lindsay Badillo [19:23]: "People love to be sold to. I love to be sold to. I love to know if you have something that can help me."
• Lindsay Badillo [27:22]: "If you're having problems selling and you're not sure what to say to people, go have more conversations. Go talk to someone like, like at the coffee shop."

Key Takeaways

1. Authenticity Over Imitation: Focus on being genuine in your content and sales approach rather than constantly trying to stand out.
2. Consistency is Crucial: Maintaining regularity in content creation builds trust and demonstrates staying power.
3. Value-Driven Selling: Confidently offer solutions without apologizing, ensuring that the perceived value resonates with your audience.
4. Overcoming Sales Fears: Address deeper fears and call reluctance to enhance your sales efforts and achieve better results.
5. Effective Team Partnerships: Leverage each team member’s strengths and establish clear roles to enhance business operations and sales strategies.
6. Continuous Learning and Adaptation: Invest in education and mentorship to navigate business challenges and foster growth.

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Connect with Lindsey Badillo:

• Instagram: @lindsaybadillo
• Website: LindsayBadillo.com

Follow BIZBROS:

• Podcast Platforms: Available on all major podcasting platforms
• Social Media: BIZBROS

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This episode of "Content Is Profit" offers valuable insights into authentic selling, consistent content creation, and overcoming personal and professional challenges. Lindsay Badillo’s expertise provides actionable strategies for entrepreneurs aiming to transform their businesses and turn content into profit.

Transcript

[Lindsay Badillo]

I think that as business people, you have a solution to someone's problem, you have to stop apologizing for having the solution.

[Luis]

Personally, a framework that helped me a lot was, what is something that's happening today? What is something that I learned today? And I'm gonna share that, that one story and then I'm gonna relate it to my business.

[Lindsay Badillo]

Did you guys know that you have the same mannerisms?

[Fonzie]

No. We're sitting down, we're like, we are brothers.

[Lindsay Badillo]

You are brothers.

[Fonzie]

What are the things they need to keep in mind when they're trying to be like, okay, I'm consistent, but I just look ex everybody else.

[Lindsay Badillo]

I actually think that so many people get, get caught up and I have to be different, that they actually end up kind of pinning themselves back into the box. The differentiator can easily become just staying power. How long do I stick with it? You look like you're going to go podcast.

[Luis]

Podcasters have a look.

[Lindsay Badillo]

Yeah, I guess so.

[Fonzie]

Maybe the self promoting half of the podcast. It could be, could be.

[Luis]

You know, I mean, you are a content machine. Like, how did you get to that point?

[Lindsay Badillo]

So be completely candid.

[Luis]

Lizzy, welcome to the show. You walked in one day into the studio, you were like, action mode. Let's do a vsl. Here's how I want my shot. Here's what I'm gonna say. These are my bullet points. And you went in there and you killed it and it was awesome.

[Lindsay Badillo]

Thank you.

[Fonzie]

Dream client. I will say dream client. You know what you want and you are not afraid of the camera.

[Lindsay Badillo]

Yeah. Thank you.

[Fonzie]

Yeah.

[Luis]

And also I was like vsl, you're like other level.

[Fonzie]

And then we started terminology.

[Luis]

We did some research and we gripped you out a little bit with like, what's, what's happening here?

[Lindsay Badillo]

Where did she come from?

[Luis]

Yeah, what's happening? She looks educated on this content and like sales stuff.

[Lindsay Badillo]

Yeah.

[Luis]

Turns out you've helped more than 500 businesses.

[Lindsay Badillo]

I have.

[Luis]

You've trained six, seven and eight figure sales teams.

[Lindsay Badillo]

Yep.

[Luis]

You've made so much money. You share this on your show. Unreasonable.

[Lindsay Badillo]

I do.

[Luis]

And then we're like, we need to bring her to the show.

[Lindsay Badillo]

She's gotta be in here.

[Luis]

Yes.

[Lindsay Badillo]

Thank you so much.

[Luis]

So welcome.

[Lindsay Badillo]

Yeah, thank you.

[Luis]

Oh, no, not that one. This one.

[Fonzie]

There's a little sounds going on in here. I know.

[Luis]

Yes, yes. So welcome. Welcome to the show. Lindsay, we're honored to have you here. Hopefully some of that rubs and you know, we can continue selling even more.

[Lindsay Badillo]

Thank you. I so appreciate that. But you guys were actually really great. Because there's. So I moved here a year and a half ago and I don't really know any other entrepreneurs or like other people in this area who live in the same world. Do you ever feel like people live in a completely different world than you?

[Luis]

All the time. All the time.

[Lindsay Badillo]

So I'm coming up the elevator on the way here and these guys, I went to the third floor, the wrong floor, by the way, it happens. And they're like blue collar guys, you know, like maybe in construction or something, it looks like. And they're like, are you going to the podcast room? And I'm like, how do you know that? You look like you're gonna go podcast. Okay, well, I am actually.

[Luis]

Podcasters have a look.

[Lindsay Badillo]

Yeah, I guess so. I don't know. Is it the blazer and the hat?

[Fonzie]

Yeah. Maybe the self promoting hat for the podcast. It could be. Could be.

[Luis]

You know, shout out link below in the link below.

[Lindsay Badillo]

Unreasonable.

[Luis]

Yes.

[Lindsay Badillo]

So, you know, you just often feel like you are in a completely different space. You're living a completely different life to. People are like, what are you doing? Like, what do you do all day? Do you even work?

[Fonzie]

Yeah.

[Lindsay Badillo]

Must be nice.

[Luis]

I think it's not real.

[Lindsay Badillo]

Yeah, like, yeah, it's not real. You just hang out on the intern or whatever. So I get that a lot. So it was really good to. I think I found you through Google actually. So shout out to your SEO and your Google listings business. Yeah, yeah, that was really great. So I found you guys. It was super easy to get booked in. And yes, I did have to record VSL and intro content to courses and masterminds and things. So it was really cool to work with you on that first day.

[Luis]

It definitely kept me on my toes. Cause it was not the regular setup. So it's like, let's move this here, let's use this mic. Let's do the other thing. I was like, this is so exciting.

[Fonzie]

Yeah, Sent me a picture. He's like, are you proud? Are you proud of me?

[Luis]

I was ready.

[Fonzie]

Does this look good?

[Luis]

Because fuzzy is normally like the genius behind, you know, how things look. And then if it looks bad, it's definitely my fault. But anyways, apart from that and see, obviously, you know, you've had a lot of experience in this and we are born in the online world, right? And you deal with these sales teams and I think for a lot of businesses that might be starting or like creating content as well, I mean, you are a content machine. Your Instagram is like you're there documenting Last week you were a speaker, you're event. Right. It was incredible. And we're just keeping up and I'm like, man, like there's just certain people that can do that well with the right message. You're constantly talking to your market like, is that something that, like how did you get to that point?

[Lindsay Badillo]

So to be completely candid, I feel like I'm still figuring it out. Like I feel as if I am still figuring out what that core message is. So whenever I feel a little lost or when I'm like, is this on brand or is this going to get the message across or whatever, I just come back to whatever is real in the moment. Yeah, right. And so I think for multi passionates and like entrepreneurs especially, so you know, you have multiple passions, maybe you're passionate about content and you're passionate about CRMs or processes, all these other things. Like, well, I could talk about 20 different things, you know, in a single episode or in a single piece of content. So what I do for that is I actually just give myself permission to go there. Like I just give my. Okay, I want to talk about. I told a story in fact of me eating a raw steak off of the floor of like this women's retreat last year and like tied that into like feminine leadership and like releasing stigma, like making money more freely and all these things. And then I have a post that I'm like, I've been drafting for a couple of days now around like leading your team and you know, how to be a better leader and things. And it's like just say what's real for you. Yeah, I think that too many people try to put themselves into a box. They try to say, well, does this fit into my content pillars? Does this fit into my niche? Does this fit into, you know, what my core program is or whatever my core offer is. And yes, yes, that's important. Yes. But also is it authentic to you who you are? Because as humans we're all ever evolving, we're always changing. You're a real person. And who do people buy from? They buy from people.

[Fonzie]

Yeah, from Amazon. They buy from Amazon a lot. Yes, a lot.

[Lindsay Badillo]

But we're not selling. I don't know about you, but I'm not selling. Selling to the Amazon consumers. Right. Like I'm selling to the Gucci consumers. Like if you want a pair of red bottoms, I don't think that you guys wear red bottoms, but I mean red sneakers.

[Luis]

I have a pair of amazing red sneakers. Everybody left when I, I don't think.

[Fonzie]

Red bottoms Are sneakers.

[Lindsay Badillo]

No, it's not the same.

[Luis]

Underwear.

[Fonzie]

Language bar, culture barrier.

[Luis]

Even the microphone was like, no, Louise, stop talking.

[Lindsay Badillo]

Shut up.

[Luis]

Yeah, clippable mom.

[Fonzie]

So you were saying you, you sell to obviously the. The. And by that you mean, you know, high ticket people that really care about the value of their product, right?

[Lindsay Badillo]

That's right. They want a personalized experience. So let's say that you want to go get a tailor made suit, right. You want to walk in and you want someone to say, hey, how are you today? What are you looking for? What type of event are you going to?

[Fonzie]

Yeah.

[Lindsay Badillo]

Okay, well, tell me a little bit about your style. What would you typically wear? Okay, let's try this on. And someone that's going to walk you through that experience, you're buying from the experience that that person delivers to you.

[Fonzie]

Yeah.

[Lindsay Badillo]

And most of the people that I work with are also delivering experiences like this. So I work with B2B clients, I work with other course creators, I work with people in the online world, the B2B world. So it doesn't always look one way. But even like my most technical of clients, they are very introverted, very analytical. And I'm telling them, you have to go live. You have to press, like, go live. You have to do it. And they're like sweating. I mean, for them to come into a room like this for the first time, they are sweating. And I'm like, no, like, just go be. You just go talk about what's true to you. And they're like, but like, do I need a script? Like, can you tell me what to say? No, no, I cannot tell you what to say. So even whenever we were recording our content for the VSLs, you probably saw me like kind of going back and forth between the script and not the script.

[Luis]

Yeah. Because it's almost like bullet points and you're just following those specific points.

[Lindsay Badillo]

Yeah. Because you have to follow what's true to you. And I think the same thing is true for your content. Be in alignment with who you are.

[Luis]

Yeah.

[Lindsay Badillo]

If you have a core message and this is why you document stuff. You know, I actually keep a running notes list in my phone constantly. I'm like, boom, idea, boom, idea, boom. Inspiration. Oh, I want to say that honestly. And it's, it's like always. I have over a thousand notes in my phone from like content ideas now. And it's just because I get inspiration everywhere I go.

[Luis]

You just go in there, type it?

[Lindsay Badillo]

Yes. Like, I just go in there, write it out, and I may never do anything with it. But if I'm ever, like, stuck on what to say, or I'll just pull up my notes and I'm like, oh, that was such a great idea I had. Or, oh, let's go expand on that. Let's go riff on that topic. So I think if you're a new content producer, if you're new, kind of sharing your ideas into the world for whatever reason, whether you're selling a product, a service, promoting your own podcast, take note of what your ideas are. Take note of what your thoughts are.

[Fonzie]

Yeah, yeah, we talk a lot about that. You do a pretty good job capturing your idea. I do a pretty good job at capturing ideas. I don't do a pretty good job at following up on those ideas and be like. And remembering that I had those captured.

[Luis]

Here's the funny part. He goes like, I had this idea. And he tells, that's a great idea. And then he writes in his little analog notebook. And then I was like, I remember that he had a great idea. And I'm like, I want to say something about that idea, but then I can't find it because he's analog notebook. And then he lost the analog notebook.

[Fonzie]

Now I have a. Have a digital process. I have a digital process where I put it in there. But I honestly, I don't know. It might be how my mind works. I've always. I forget that I have stuff in there saved, you know, and. And it's organized. It's not like I would have a hard time finding it.

[Lindsay Badillo]

It's just like, paper, like, paper notebook.

[Fonzie]

Well, I do some on paper, but the new system is online on a software. But the thing is, when I'm like, okay, I need to create something, I totally forget I have that, you know, I'm like, that's why. Let me come up with something new again, you know? Yeah. So it's. I don't know. I personally have a hard time remembering things. You know the saying, out of sight, out of mind.

[Lindsay Badillo]

Yeah.

[Fonzie]

Literally, like, that is me. I. I bought in front of meditation pillows recently, and I have them in my room, you know, And I was like, cool. When they were outside, I did some meditations. My wife put them under the bed. And, like, because I'm in the middle, you know, let's like, put them somewhere in there. I haven't meditated once since because I forget that I have meditation pillows.

[Lindsay Badillo]

That's right.

[Fonzie]

I tried to practice guitar, you know, years ago, like two times. Try to picked it up. I stopped playing because the guitar was out of sight, you know, I had it somewhere else and I was like, well, I don't, I don't remember. I have to practice guitar now. I'm taking classes with a good friend that he actually came to the podcast too. And rule number one is have the guitar in the middle of the living room right next to you. So I can literally just do like this reach for the guitar and I can start playing.

[Lindsay Badillo]

Yeah.

[Fonzie]

So that's the same concept with this ideas and capturing process. I'm like, I have such a hard time. So I love the system and I recommend the system a lot. I'm like, capture your ideas. Where I need to figure it out is how do I bring those ideas into sight at the right moment where I'm going to create.

[Luis]

You know, I think, I mean that, that's a trainable thing. I feel like, right.

[Lindsay Badillo]

It's like a muscle.

[Luis]

It's a muscle, right? Because you're in constant look for like, okay, this situation. How can I adapt it to myself and then with the thing that I do in my business and then you can put that idea in there or go live, like you said. I don't know if you know this story about us, but we did 45 live challenge when we first started publishing because we needed to rip the band aid.

[Lindsay Badillo]

Just do it. Yeah.

[Luis]

And our internal challenge was 45 days straight. And that was a commitment. We failed the first two times. Long story, huge success on that side. The, the third time that we did it, we did it with other hundred people. And we're identifying your high energy moments of the day where you could do it or like how to document your own ideas or these things. So personally, a framework that helped me a lot was what is something that's happening today? What is something that I learned today? What is something that I talked about? And I'm going to share that, that one story and then I'm going to relate it to my business. And that was like my go to framework. But like you said, it was like that muscle that you start, you know, you're now aware of like what's going on if that's a priority for you. So the fact that you said, okay, go live initially. Right. Just go ahead and do it. Revinding. There's no other way. Yeah, I love it. So I appreciate, I appreciate that feedback.

[Fonzie]

I want to shift this because let's say somebody's listening right now and they're going, all right, cool. But I already post, you know, I already, I don't have that frict to create. How do we differentiate Ourselves. Right. And that's part of the branding, you know, kind of like play, I guess. We see your Instagram profile, we're like, all right, that's Lindsay, you know, 100%. So it's like, how do somebody. What are the things they need to keep in mind, you know, when they're trying to be like, okay, I'm consistent, but I just look exactly like everybody else. How do I differentiate myself? Right. And we've heard it a lot of times, you don't want to just be new, you want to be different.

[Luis]

Right.

[Fonzie]

I don't. I don't know if you agree with that. If you do, maybe what is potentially the difference between those two, between being something new and being something different? And what are maybe some small changes that people can do to, you know, implement that into the brand?

[Lindsay Badillo]

Yeah. So I think it's actually nuanced. So I think that most people will start out with a new idea and they're like, oh, I'm gonna, I'm gonna launch this thing or I'm gonna start this podcast, or I'm gonna start creating content. What will happen though, is that 98% drop off. And so the differentiator can easily become just the staying power. How long do I stick with it? So it's interesting that you started out with a 45 live challenge. I started my podcast with what was called the Aligned Coach series, where I actually interviewed 40 something other people that were in my similar space just to expand my network. I did it live also. So I repurpose or I streamed to Facebook and then I turned them into podcasts. That was what launched my podcast four years ago, probably. And yeah, I mean, that was what, what put me out there. But the staying power, now granted, I fell off, I didn't post anything for six months, whatever. My journey changed. But the staying power of that. Here I am, over 80 episodes later, here I am five plus years in the game, here I am, 500 clients served, and now I have the staying power. So I remember like other. Other women that I had interviewed on my podcast then, like, we were very similar places. We'd even been like in programs or like masterminds together, and they're nowhere to be found now.

[Luis]

Yeah.

[Lindsay Badillo]

You know, and I think that, I actually think that so many people get. Get caught up and I have to be different, that they actually end up kind of pinning themselves back into the box. Yeah, right. And everything I stand for is get yourself out of the frickin box. Get yourself out of the box of I have to be out of the box. Get yourself out of the box. That I have to do it this way. Get yourself out of whatever box. It says that you have to show up a certain way.

[Fonzie]

Yeah.

[Lindsay Badillo]

So part of this is, like, just sustaining power. Have you ever read the Slide Edge by Jeff?

[Luis]

No.

[Fonzie]

Slightly.

[Luis]

Slightly.

[Lindsay Badillo]

Slightly.

[Luis]

It's been recommended a few times, yes.

[Lindsay Badillo]

Okay. So I actually just read it. I do audiobooks. I just finished it, and it was really. It's actually pretty basic.

[Fonzie]

Yeah, it's like just. It's kind of like that 1% every single day that it compounds over time, you know, in a way, right?

[Lindsay Badillo]

Yes, that's the premise. I highly recommend listening or reading to it. But essentially, it's like all these efforts that I put in every single day, like, that's what makes the difference. So I was on a cruise in November. My girlfriend and I like to go cruise.

[Fonzie]

Yeah.

[Lindsay Badillo]

I don't think I would ever do it again. You have very limited WI FI connection. And by, like, the second day, I tell her, I'm like, there's only so much time I can spend in my head. Like, this was great the first day. I want my WI fi back. So that's just one thing. But during that time that I was very disconnected from the world, I was like, what would happen? And I'm having this internal dialogue with myself because that's all I have to do there. What would happen if I showed up and sold something every single day in 2025? So a lot of my sales happen in inside sales. So we have this program then we do upsells and ascension ladders and all these things. So a lot of those sales happen inside. But I said, what would happen if on the outside, if to my audience I, one, showed up, but two, if I sold something every day. So I actually create. I was like. I got curious about it.

[Luis]

Yeah.

[Lindsay Badillo]

So I kind of actually, I started this more so in December. So that's why you see my content a little bit more consistent now. So I. I started this. And what I've realized is that, number one, I am an 80%. 80 to 90. I'm 80 to 90% consistent in most things that I do. Most things I do. And 80% of the things that I do, I'm gonna do at 80%. Like, just. And I think that most people are. When you're committed.

[Luis]

Yeah.

[Lindsay Badillo]

But 80% of 100% of the time, I'm gonna be selling something 300 or 280 days out of the year. Right. I'm gonna show up. I'm gonna Be consistent. I'm gonna talk about the things that I stand for. So I think that it's less about, like, I have to figure out exactly what makes me different and what are my differentiators. And it's more of, like, just show up and do the thing that most people are not doing.

[Fonzie]

Yeah.

[Lindsay Badillo]

And get curious when you do that.

[Fonzie]

Yeah, I'm curious.

[Luis]

When you say sell something, it's like, this could be an interesting topic to discuss. I'm on the page of, like, if your service or your product or what you do helps somebody, we have to put it out there as many times as possible. We truly believe that what we do helps, you know, our ideal client. But there's a lot of people or a lot of comments or a lot of content out there. There's, like, entertain only or educate forever and never make an offer. And, like, there's this two sides to it. Right. And I think at some degree, both might be true, depending also in your own personality as a creator to what is easier for you to create and put it out. And there's a road. Like, just yesterday, I was listening to an episode with Alex or Mosey. They were doing like a. It's almost like a live training with a guy on YouTube, and he's like, well, here I used to plug in my book at the end of the video. It's like, hey, if you want to do this now, what I do is I actually show them the book, and I'm like, I'm talking about this topic. It's like, it's right here. Go buy it. Right?

[Lindsay Badillo]

Yeah.

[Luis]

Like. And sometimes he says, like, we've tested the call to action. We tested. We just showed on the book. And then people alone be like, oh, I want the book, because the thing is in the book. Right? So it's pretty interesting approach. So that's my question to you. It's like, you've seen a difference. Have you tried both. Both scenarios? Like, obviously you feel very comfortable in the selling environment. What has been the response with people? Like, do they get offended? Oh, she made an offer. She's telling me I'm gonna stop consuming her stuff. Like, have you seen something on the other side of that?

[Lindsay Badillo]

That's such a good question. People love to be sold to. I love to be sold to. Like, genuinely, I love to be sold to. I love to know if you have something that can help me. And like, you guys said, oh, you were an ideal client. You walked in, you knew exactly what you wanted. That's the type of buyer that I am. Not everyone's that type of buyer. And in fact, it took me going through a lot of iffy, kind of one foot in, one foot out buying experiences to be the type of buyer that I am now. Now I'm just, like, very decisive or I'm like, very intrigued and very engaged in my experience. Not everyone is that way, though. I think that as business people, as entrepreneurs, you have a solution to someone's problem. Okay? So first of all, you have to stop apologizing for having the solution. Okay? So I work in one of the hardest industries to sell. It's cybersecurity. Okay. And they are basically walking into business owners boardrooms or sitting down with them, and they're saying, hey, it's not a matter of if you're breached or if you're attacked. It's a matter of when. People don't like. They don't like that, but it's a disservice for them not to tell them that, for them not to share with them. Hey, these things are happening in the Jacksonville area. Hey, these things just happen with the Department of Revenue. This is the information that was exposed in your company, and you can't apologize with that. So a lot of times when our clients are like, oh, well, you know, I went and did these sales presentations. I didn't close any of them. Okay, So I want you to tell me where you wavered in your message. Where did you waiver? He's like, well, you know, I did. I probably did them. Like, okay. Whenever you presented your offer, did you keep talking? He's like, oh, yeah, I did tell them that, you know, it's okay if they didn't want to upgrade. And I'm like, okay, like, stop apologizing for having something that could actually help someone.

[Luis]

Yeah.

[Fonzie]

Yeah.

[Lindsay Badillo]

So I think that, number one, people genuinely want to be sold to if it's something of value. And value is all perception. Right. So you. You could look at the red bottom shoes and be like, I don't really care about those here. I can paint my sneakers red.

[Luis]

Yeah.

[Lindsay Badillo]

But me, on the other hand, I'm like, I love to be serviced and to go into a place and, like, give me a glass of champagne or whatever. And now I'm in here, I'm having this experience that is my value or that's my perception of value.

[Luis]

Yeah.

[Lindsay Badillo]

So perception of value. How are you going to create that in your buying experience? How are you going to go, hey, this is what I think you need. You told me that you're dealing with a B and C. Well, look, I have this perfect podcast studio for you. I'm going to help you set this up. You don't have to worry about a thing. You walk in, bring your script if you want to. I'll move the room around for you. You created a buying experience. Whenever I came in here as a consumer, I was like, that was a great experience. Right. I could have done this at home. I could have recorded this in my office at home. But instead, I'm like, no, I want this experience. I booked with you guys. Your website was easy to find, all these things that was valuable to me. It would be a disservice if you're like, yeah, I don't think I'm gonna reach out to her. I'm not gonna. I think you had to follow up with me to, like, get booked in. Like, we had to go back and forth a little bit. And if you would have been like.

[Luis]

Well, I was like, who's this Lindsay person? Like, I want to know more.

[Lindsay Badillo]

Yeah.

[Luis]

Part of it is like, okay, well, we're not, you know, how can we make it easy for them at the end of the day? Obviously, it's on the service side, but, you know, like you said, it's. We're providing a solution. We just need to learn a little bit more about what you need to see if we can fulfill. There's people that booked the studios, and we're like, we're not the solution for you at the same time. But anyways, parenthesis. Thank you for the amazing testimonial. Clip it.

[Lindsay Badillo]

Get it out. Yes, exactly. So, but if you had not followed up with me or if you had not sent the email, I think because I wanted to book it longer than, like, an hour slot, and if you hadn't taken that extra step, and if you'd have been like, well, I don't want to be salesy or pushy or like, what if this gets on her nerves or whatever? I wouldn't have been here. Right. And I will thank people for following up with me. Like, if. If my communication drops off or if something happens or I forget to text back, I will thank you. Thank you for following up. Like, I genuinely appreciate that. Because life is busy.

[Luis]

Yeah.

[Lindsay Badillo]

We're all lifing around here.

[Fonzie]

Yeah.

[Lindsay Badillo]

Yeah. So follow up. Like, be the type of seller, Be the buyer that you want to experience as, you know, so sell your shit.

[Fonzie]

I like it. Is that the tagline? Is that your tagline, sell your shit? No.

[Lindsay Badillo]

It can be. Maybe I should get a hat made.

[Fonzie]

I think your hat. Unreasonable Sell your shit. Yeah.

[Lindsay Badillo]

Yes.

[Fonzie]

I like that. I'm curious, too. I want to. I don't want to change topics too hard, so I'll actually. I'll get to the unreasonable part later.

[Lindsay Badillo]

Okay.

[Fonzie]

But, you know, I love this, obviously, about sales, and we've had previous episodes where we talked about, you know, the fear that comes with selling and all that stuff. But I don't know. I'm. I'm curious, right? Somebody that is listening, and they're like, okay, I try to sell. I have multiple conversations. Maybe what is an aspect that they can look and evaluate, you know, what they're doing and see? Like, okay, well, maybe how do they become aware of the mistakes that they're making throughout the process? Right? Also, again, for me, I'm glad I have this guy because he loves to sell. He loves talking to people. You know, I'm doing this stuff. I'm not so much like that, right? I feel like I'm. The more. I'm not.

[Luis]

You have more friction in the process.

[Fonzie]

I'm not quite introvert. I'm not quite, like, introvert, but I just like to keep to myself and just, like, share my ideas or at least capture them and then forget where they are, you know? But at the same time, I do enjoy the feeling of helping people a lot, right? Like, that is actually my absolute favorite when I'm in call, once there are clients and we're in calls, and I'm like, oh, like, yeah, we can do this and that and this planet together.

[Luis]

Like.

[Fonzie]

Like, that is where I'm like, this is amazing. And I've had some sales conversations where I feel myself in that zone, right? I'm like, just helping, right? Which we had, I guess, a while back. Chris Doe, he said, you said, just change the word sell for help, you know, And I was. I love that. I really love that. But there's always the part of, all right, how much is it? You know, how much is it gonna be? And I don't. I don't know why I have this.

[Luis]

That is like. Like, do not help them pass this if they don't pay for that.

[Lindsay Badillo]

Yeah, pretty much.

[Fonzie]

But I'm like, I just. I just like to help so much, you know, I just like to help them out.

[Luis]

I'm like, yeah, but you also deserve to be paid.

[Fonzie]

Yeah, 100. But at the same time. So I, like, struggle when it's, like, trying to. I think I've been getting better by the time of, like, dropping the price and.

[Lindsay Badillo]

Oh, yeah.

[Fonzie]

You know, And I don't mean, like, Dropping the price. I mean like dropping them in the face.

[Luis]

You should find the comment you wrote yesterday about Justin's stuff.

[Fonzie]

I know, I know. That was pretty cool.

[Luis]

Right now live, so we can get feedback from Lindsay and that's the evolution of him. And I will love to, you know.

[Fonzie]

You know, sometimes how it's easier. I feel like everybody has this a little bit, you know, is is easier to tell somebody like, yeah, you should totally do this. But when you have to do, you're like, you know, I'm like, it's a little bit, you know, kind of like, I mean two faced a little bit there if you want. But.

[Luis]

Well, he finds that, you know, lately in the episodes we talked a lot about the transition obviously between the content and the purchase and that connection. Right. So a lot of people come into, you know, content as in this is my way to selling. Like they have the idea but then like tactically it's really hard for them to figure out like what is, what does that look like? Is that I send to a landing page and then the landing page goes through like a call and then the call like all these like steps or like should I tell them to DM me and then on the DM I send like this crazy automation or do I respond myself like do I sell high ticket, low ticket? Like we've seen like all of it. Right. I'm sure you have to. What has been maybe a mix of like a specific maybe framework or a couple of things that you're like that have worked really well in your industry. Right. And we have a lot of listeners that might have like lower ticket info products. Right. We have a lot of listeners sell coaching services. Right. So what has been maybe like one or two tactics that have worked for you?

[Lindsay Badillo]

Yeah. If you're having problems selling and you're not sure what to say to people, go have more conversations. Go talk to someone like, like at the coffee shop.

[Fonzie]

Somebody at the coffee shop or could.

[Lindsay Badillo]

Be at the coffee shop, preferably a local coffee shop.

[Fonzie]

I like it. Good job.

[Lindsay Badillo]

You want to have more conversations with people. Yeah, you just need to talk to people and get really curious and take away the transaction that's attached to that conversation. So instead you go in with an air of curiosity. So it's just like, oh, what would happen if I sold something every single day for this year? Go into the conversation like, oh, how could I just meet this person wherever they are and I can just get curious and what we could create together. So whenever I kicked off that aligned coach series, like four or five years ago and where it was. I was just, like, curious, what connections will I make? What will happen from this? Several of those guests that I had ended up being clients, they ended up connecting me with other people who became clients. I became a client of a few of them. So you just have to go into conversations, I think, with an air of curiosity. Number one, if you're having trouble and what to say in your copy, on your landing pages and your content, all those things, go have a conversation with someone. Have a conversation every single day with someone.

[Fonzie]

Yeah.

[Luis]

By the way, like, how does it look like if you're on Instagram, Literally call them through the DMs, like, be like. Or send them a voicemail. Hey, do you mind having a conversation with me for, like, five minutes?

[Lindsay Badillo]

Yeah.

[Luis]

I would like to learn more about, you know, what you need and whatever, or I want to learn more about this topic.

[Fonzie]

Yeah.

[Luis]

And I think a lot of people are afraid to talk to somebody on the phone, whether that's like DMS or whatever.

[Fonzie]

Yeah.

[Lindsay Badillo]

There's like this generation. Sorry, there's this, like, generation of. Of, like, of up and coming adults that have never worked in person with anyone. And I'm finding that, like, seriously, I have several team members now who. We saw them at our live event. They're like, you're the first coworker I've ever met in person. And I'm like, okay, that's cool. Yeah. Like, it's wild. So I can see how people may be afraid to have conversations and meet someone in person and, like, do those things. I think that's totally valid.

[Fonzie]

Yeah. I'm laughing here a little because I'm listening to you guys and all I'm thinking is, I think I need therapy. Because I'm like. All I'm thinking is, like, I love giving value, but I'm so ashamed of, like, asking, you know, doing the ass, the clothes. Right.

[Luis]

I mean, to be honest, I think everybody needs therapy at some point.

[Fonzie]

I mean, yeah, 100% therapy. Therapy is good therapy.

[Lindsay Badillo]

I would, like, go, like, without therapy time. Yeah, yeah, we're gonna go there. We're gonna do this. But, like, seriously, I would go back to, like, what some of your money stories are. Yeah, Right. So, for example.

[Fonzie]

Oh, 100%. Yeah. We revisited those.

[Luis]

We've cried on the show over those.

[Lindsay Badillo]

It's gonn dark really fast. Yeah, yeah.

[Fonzie]

So here, let me, let me. I wanted to add the therapy bit here for context for what I'm about to read you. Right. This is a comment that my brother was talking about. I was very proud of that.

[Luis]

That comment.

[Fonzie]

So this is actually my belief. Right. So I do believe this 100%. The challenge is when I'm having the conversation. I love helping. But then it's again the. The close. Right. The ask part. I don't know why I have such like a friction in there. So here's Somebody left this on one of our podcast episodes with a guest that talks on sponsorships. Right. She put I really enjoyed listening to this and found it packed with valuable information. Blah, blah, blah. That said, while his experience and knowledge are impressive, I was turned off when I checked out his website and course afterward. Charging nearly 1500 is outrageous, especially knowing how hard it is for new creators starting out, many of whom are struggling financially and lack experience or paid deals. Is disappointing to see someone profit above beginners in this way when they likely understand those same struggles firsthand. So she put that on the on the comment.

[Lindsay Badillo]

So I went trigger button. Where's the trigger button?

[Fonzie]

I don't think we have a trigger. All of ours are very positive.

[Luis]

Yeah.

[Fonzie]

So I went on like you know, crack my fingers.

[Luis]

Yeah.

[Fonzie]

And then started type keyboard wire mode. Right. But like positive keyboard wire. No, no. Like yeah. And I was like here. What about colleges that charge 10x or even 100 eggs that with no guarantee of anything. Justin's or does the guess that we had YouTube channel has amazing resources you can check out for free. But if you want more structure and support, it is totally reasonable and expected in my opinion to charge. Either you invest your time and try to do everything on your own or you invest in someone else's experience and results. For the only shortcut out there. Wouldn't you want to be compensated for the experience for your experience and expertise? How different is that from being compensated in your job? In fact, the reason brands pay creators is because their expertise and assets audience and or skills they have developed. Same as Justin. I'm not trying to be rude, I'm just encouraging a change of mindset around education. Marcus Aurelius of course I had to drop a little a little Aurelius in there mentioned on his book Meditation and to realize that his that this education is the sort of thing on which one should spend lavishly. Finally, look at it as an investment. You're paying to learn a legit skill that has an upside for amazing results. You might pay 1500 today, but what if tomorrow you close a $5,000 deal? $10,000 deal. I personally know people that work with Justin that have made six figures from a single deal. Isn't that worth 1500 bucks? Right? Thank you, thank you, thank you. My belief, I truly believe that.

[Luis]

Right.

[Fonzie]

I believe in education. I mean, I'm always trying to learn something, you know, like, put a book in front of me about a topic that I'm interested. I'll buy it, you know, put a course. I'm like, just buy it, read it, you know. No, I buy it, read it, man. You know, I'm like, I double stuff. I love learning, I love education. So, like. And I don't mind, obviously, high ticket. I believe too, on paying the price. Yeah. But again, when is my turn to make the offer? Right? Not when purchasing necessarily, like, what to make the offer. I'm like sweating bullets, you know, And I'm like, oh, my gosh. I don't know. These stories in my mind probably, you know, just kind of like creeping in. It's like, you're gonna get rejected.

[Luis]

I was like, no.

[Fonzie]

You know, so I don't know. I'm curious about that.

[Lindsay Badillo]

So, number one, you have way more patience than I do. Because my response would have said, you're probably not his ideal client. Six words. That's it. That's all I would have. But yes to all that you said. I think that was a very thorough, well thought out response. And all of that is correct. My first business coach, or business actually, the first coach, I would say, was a book that I bought by Marie Forleo. Everything is figureoutable. And I attended, like, her book launch call and all these things. I was a first grade teacher at the time. Bought the book, changed my life. Decided to put in a resignation. Resignation notice to my job.

[Fonzie]

Nice.

[Lindsay Badillo]

First program I ever bought, though, to launch my own business. It taught me, me how to put my offer together. Taught me just some basic, like, principles of selling. Was 2,500 bucks, I think. And I was a teacher. I was on a $36,000 a year salary.

[Luis]

That's a big investment.

[Fonzie]

I mean, that's almost 10% of your salary right now.

[Lindsay Badillo]

I put it on a credit card.

[Luis]

Yeah.

[Lindsay Badillo]

Yeah, that's. I didn't have $2,000 saved up. I put on a credit card.

[Fonzie]

Yeah, right.

[Lindsay Badillo]

It was a different life, you know, and if I had not done that, I mean, would I have been here? Maybe, probably. But also probably not. Because since then I've invested in so many. Went so many opportunities, so much mentorship, all those things. But it had to start with me being convinced of that first, of the value of that. Right. So that's the first thing. Second thing Fonzie is. If I have a question. If you didn't have Louise here, I'll.

[Fonzie]

Be in the streets. I'll be. There's no way.

[Luis]

There's no way.

[Lindsay Badillo]

I think that you would have to make, like, maybe there's a little bit of, like, well, too much reliance, like, but it's okay. Like, you counter your counterparts to one another.

[Luis]

Yeah. You know, I think from my point of view, when I'm having those conversations, I feel pretty safe because obviously, we provide a service, so I'm pretty comfortable with the team, with the. Where the service is going. Feel comfortable with him, you know, as I'm like, I trust him because, like, he will have incredible conversations with our customers. And, you know, the service, the product would look incredible. Right. My skill level is maybe a five. His skill level is like a nine. So, like, okay, I can deliver, but I know, like, my backup is way better. Right. So, like, I think that helps me personally to do that. And then also, you know, finding the team members to do that as well. Same thing, right. We just got a sample from, like, a new show that we're doing, and we're both, like, obsessed with the product that we got, and we're like, this is, like, our next tier, like, service. Like, I'm ready to go sell it, because we feel so good about it. So I think, like, to me, that helps me on his side. I don't know. Again, we gotta figure that one out.

[Lindsay Badillo]

But, yeah, yeah.

[Fonzie]

So you're. So you're talking about the reliance on him, which I. I will be honest. I have felt. I have had that thought multiple times. You know, I'm like, you know, am I too reliant on my brother sometimes? But I'm curious to see what.

[Lindsay Badillo]

Well, I don't necessarily think it's, like, too reliant if that's the partnership that you have worked out. You know, I think only very few people can actually have a partnership in business. Right. And if there is a partnership, I don't agree. I don't. I don't. Personally, I don't agree with 50 50, because someone has to have, like, a majority say at the end of the day when we can't agree on something. That's my opinion. But I think that you go into partnerships because you both have unique strengths and you both have things that, like, you bring to the table. Right. We all have our superpower. You asked me in my application, like, what's your superpower? And you came into this together because you're like, oh, yeah, you've Got the talent. Like, you've got this. You know, you got this brain, and you can put all these things together. And then you came and you're like, okay, well, like, you actually get it out to market, and you're the one that actually goes and sells this stuff. So you brought your superpowers together. So I don't necessarily think that it's. It's like, a weakness. Right. Like, if that's the agreement that you have with one another, awesome. I do think that whenever your back is against the wall, though, there is an entrepreneurial, like, spirit that kicks in. Like, there's a fire. There's, like, an extra gear that will kick in. And if, like, if Luis was like, I don't know, couldn't sell. Let's say he went mute and couldn't type, and, like, he was like, oh, can't help you, brother. Sorry. And, like, you had to sell. I think the two would figure it out. Out.

[Fonzie]

Yeah. Well, no. 100%.

[Lindsay Badillo]

No, you would figure it out. You would.

[Fonzie]

Yeah.

[Luis]

I mean, yeah. So part of the conversations that we have is, like, we. I try to remember moments where we've been in those situations, and we're like, we came better on the other side of it. Like, one of them was our first investment. Big investment was our first master. And we. We paid $25,000 for this thing.

[Lindsay Badillo]

I love that.

[Luis]

That was. I quit my job in September 2019. The agreement was I needed enough money in the bank for a year to support me and Katie. That was half of that. Half of that was to the master. I didn't tell her. And then started. Oh, boy. She. She knows now, but the program started and they. They sold a ton. That was the first time that they did. And the bank froze the fund so they couldn't collect. So we're like, okay, so they're delivering extra wiggle room. Yeah. So they start deliver. Delivering the content. We're having these conversations. We're learning. We're, like, executing all this stuff. And then four months in, they're like, hey, guys, good news. We're going to start collecting. And we're like, what? And it was like, literally, like, if they collected that month, we had no money for the rest of the month type deal. And that was one of those moments where it was like, extra, like, gear. And this was like, 2020. But that was a birth of the service that we offer, and that was the birth of the podcast, and that was the birth of, like, what we built until now to be able to have this studio and to be Able to have conversations with people like you and events and networking, blah, blah, blah, blah, blah. Right. That was the birth of it. And I think when it comes to, like, down the way and we've, we've tried to figure this out, we, like, shoot. Like, are we just idiots that, like, we have to like, kind of get into that spot and not actually do it proactively? Because it tends to happen. It's happened a few times where it's like, oh, we're back in that, like, back against the wall moment and now we gotta perform.

[Lindsay Badillo]

Yeah.

[Luis]

Why don't we learn and do it proactively? Right. And it's. The gaps are becoming. You know, I guess we execute better for longer now, I guess.

[Lindsay Badillo]

Yeah.

[Luis]

So I guess we're learning. But yeah.

[Fonzie]

The feast and famine. There's a cycle. The feast and famine cycle.

[Luis]

Yeah.

[Fonzie]

I'm curious. I wanna. I mean, I love this, obviously, therapy. Who doesn't like a good session of therapy?

[Luis]

But appointment therapy over coffee? See, we're talking about the earlier. Yeah.

[Fonzie]

Online appointment setting. You know, that's where I'm curious. I was reading that on, you know, the form that you share with us. I think it goes hand in hand with the. This. Something that I struggle with and I'm sure a lot of people struggle with is like. We actually were talking about on LinkedIn, the owner on the podcast. What was it yesterday? Two days ago.

[Luis]

Yeah.

[Fonzie]

Brad, we had a guest, we were talking about LinkedIn. I was like, dude, I just hate. Not hate, but it's like, I have so much friction with having to go and like, engage in everybody's comments and stuff. I was like, I don't want to do that. Like, that's no higher va. Right.

[Luis]

But. But then there's. What's the struggle with. Because we talked about this.

[Fonzie]

Yeah. I mean, just handing off your account to like a VA and so not unique. Yeah.

[Luis]

Yeah.

[Fonzie]

For me, I'm like, I don't know. Like, well, it's not the VS one. Whatever. But my point is what online. Let's say online appointment setting.

[Lindsay Badillo]

Right.

[Fonzie]

For online businesses or services. Right. Coaches, consultants, B2B. Like, what are some of the good approaches. Right. That you would train people on? Because this is what you do, right? You train sales teams on this stuff and, like, you get them to execute. I might be secretly asking this question for us, bro.

[Lindsay Badillo]

Yeah. I offer also. Yeah, no, that's really good. Okay, so online appointment setting. So again, think about it as having a conversation with someone and whether it's online or it's in person. I actually train outbound dialers, so I train appointment setters who are making cold calls. If I told you to pick up your phone right now and call a random stranger and pitcher services, that'd be wild. It would be wild, right?

[Luis]

We can do it.

[Fonzie]

We can plug the phone in here.

[Lindsay Badillo]

What? Yeah, so that's literally what I train people to do. And they look at me just like that. They're like, like, like almost want to like, throw up a little. Like, you want me to do what? Yeah, so I mean, the whole point is though, is that you can't expect someone to buy something from you if they have no idea who you are. Yeah, Right. So a couple of things come to mind. Number one, put yourself in a place of discomfort every single day. What am I going to do today to make myself uncomfortable? Right. And so it's probably safe for us to not engage in the comments. And really, I don't, I don't actually think that's valid. I don't think that you're not engaging because you don't want to be salesy. I think you're actually not engaging because you just don't want to block out the time. Do it because it's mundane and it's not a challenge to you.

[Fonzie]

That and also because I just feel like every time I just jump on social media, my, my whole brain first, I get distracted a lot, you know, Like, I'm like, oh, I'm going to come in here to comment three hours later, I'm like, why am I here for? I forgot what I was here for, you know, and I'm like all over the place. And also just like consuming and seeing all the social media too. Like, it just personally doesn't do good. Just the type of like how I like recent things, you know, I start seeing other people, you know, and all this stuff and I'm like, like inside talk, you know, I really don't like that. So that's, that's a little bit of a challenge for me. But you know, I know other people might be like, okay, I don't have that challenge.

[Lindsay Badillo]

So yeah. So I think whenever you log in to go comment, I think again, you could be looking at it as a transactional state too. So then the reason why you go scroll is because you actually don't really want to do it. Right. So a couple of things here. Number one, you can outsource this totally. You can outsource this to someone else to do. But also, again, everything's nuanced, right? There's like, oh, Flip side, you could also think about it as, huh, Do I want to just be leaving like random kind of bland comments. Awesome, looks great.

[Fonzie]

Nope.

[Lindsay Badillo]

So cool.

[Fonzie]

Yep.

[Lindsay Badillo]

You don't want to do that.

[Fonzie]

Not at all.

[Lindsay Badillo]

I think that people are actually jaded to that. I think in 2020, like the boom of the online entrepreneur. 2020, 2021, that was like the thing that you did. You go, leave, leave, you know, 50 comments a day, people engage back with you, you move it to the DMs, you have a conversation with them, you get them on a sales call, you pitch your service. Like that was kind of the flow of things. I think that people are actually very numb to that. Especially if they're in the online course, creator coaching, world info products. I think that people, they, they smell it out, right? Like they're like, yeah, I know what you're doing. Why are you leaving this comment? I don't know you. So I think it's important that we actually shift our approach. Instead of us trying to let me go comment on 50 accounts today, why don't I create content that's so damn good people want to come back and talk to me. So this comes back to saying the thing that is true to you being different, doing all those things. So go create content that polarize people. Go create content that make people say something back to you. That was stupid. His products are too expensive. I don't like what you wore. I don't like that plant that's in that, in that video right there. Do the things that actually make people talk to you, become the sought after entrepreneur, the sought after whatever you are that you do, make people come talk to you. Because content actually serves as the door to the conversation. So it's like, hey, I. We're doing this podcast, we talked about XYZ and, and maybe we put like a strong hook on there that says, Lindsay says outbound comments are dead.

[Fonzie]

Yeah.

[Lindsay Badillo]

And then people start, that's bullcrap. We do that. We have VAs, but now we have people commenting. But you know what? That, what that did was it actually made people curious. So we have engagement that's great for the algorithm, but now people are curious. Now they want to know more about this because now we've planted a seed that, huh, maybe my approach isn't actually totally true.

[Luis]

Or the people that also. We call them the silent watchers. They see all these comments come in and they're like, I actually agree with those guys. I don't agree with the comments that are coming in. And it's like, let me find out more about that. Yeah, it's happened before. Yeah.

[Fonzie]

Yeah. I think that aligns more with. With, you know, my values, too, on, like, the person I want to be. I don't really care too much of, like, what other people think about me, but I'm, like, the person I clearly.

[Luis]

Feel with those shoes.

[Fonzie]

Yeah, exactly. I'm wearing Birkenstocks for those. And socks. Socks and Birkenstocks. Yeah. That's a little chilly outside. You know, it's a little chilly outside. Also, my big toenail is kind of effed up because of soccer, so just saying, you know, it's not. It's not a. It's not a pretty sight, but close toes, those shoes. Let's get back to what we were talking about. Let's swing back in here. You know, I want to be a person more of death, you know, not, like, go wide and comment on everybody and whatever.

[Luis]

I'm like.

[Fonzie]

I like to. I think that that comment that I read in a way describes that, which is, like, I like to go a little bit deeper in certain things, you know? And, like, let me quote Marcus Aurelius on here. You know, I think it's a cool example, you know, I don't know. White, maybe. I'm, like, romanticizing, thinking and stuff like that in a way, you know? But I do like that. The depth. So I like that approach, right? The approach of, like, I just be yourself and, you know, like, go deep into potentially starting the conversations rather than, like, just go search. And that hustling right there, I think that definitely aligns more with, you know, my values and what I. What I try to do. I was actually thinking about the cold calling. Maybe we should do them. Maybe we should. Dude, we should do a cocoon here. My brother can definitely do it.

[Lindsay Badillo]

Oh, you. Yeah, you. Totally.

[Luis]

Funny story. When we started Biz Bros. I had a job. I used to manage fitness studios. Right? So there's this morning where we're like, okay, we're gonna start calling all these restaurants because we're gonna sell a social media service to restaurants. We're the victims of Tai Lopez at the time.

[Fonzie]

Yeah.

[Luis]

And so anyways, Fonzie is in his room with his headphones on, and I'm like, all right, dude, I'm gonna go work, make the calls, and. And, you know, let me know how it goes.

[Lindsay Badillo]

He's like, good luck. Yeah.

[Luis]

Like, we will get leads, and we'll call them every single day on call. They would, like, go to events, table events. Like, that. That was, like, my Day to day. And, yeah, I had to do a minimum 60 calls a day. Right. Which is, by the way, not a lot. Anyways, come back and still pace it like, this is like eight hours later. He's pacing through the rooms like, how'd it go, bro? I was like, I haven't made my first call yet.

[Fonzie]

I made like, three. Something like that. I made like a few still.

[Lindsay Badillo]

Oh, you had to make the call.

[Fonzie]

Yeah, I had to make the call.

[Luis]

The restaurants had a little, like, you.

[Lindsay Badillo]

Had to go to work Work.

[Luis]

Yeah, I had to go to work. Work. And then I came back at the end of my shift and I was like, how do you go? Like, can we, like, pick it up, back up? I'll help you. Like, yeah, like, whatever.

[Fonzie]

Yeah, I will say.

[Lindsay Badillo]

I will say, though, have you made the calls yet?

[Fonzie]

I don't know. But, I mean, I made some calls. Eight years later, the first ever client that we had. It was a cold call that I did. I.

[Luis]

That is true.

[Fonzie]

I did the call call. The guy was like, sure, you can come to a restaurant and we can talk.

[Luis]

And then it was one of those three calls.

[Fonzie]

Yeah, you know, calls work. Yeah, yeah, yeah.

[Luis]

We've heard there's a. I have to send it to you, but there's, like, this Italian dude that, like, coaches on cold calling and, like, opening all cold calls, and he's hilarious, and he records himself showing the thing and, like, the whole audio, and it's like, I'm showing you how to do. And so he trains cold callers inside of companies.

[Lindsay Badillo]

Send me some of his content. I'd love to see it.

[Luis]

It's incredible. I think I'll send you a couple clips.

[Fonzie]

So I feel like we're debating so much, but I love it. This conversation is so good.

[Lindsay Badillo]

It's so good.

[Fonzie]

Yeah, I'm just gonna say, like, cold calling could be. We could do a cold calling challenge. One day I'm down. You know, whatever. I'll get rejected and depressed, but it's okay. I'm kidding.

[Luis]

We're starting a new vlog. Weekly vlog.

[Fonzie]

Coco.

[Lindsay Badillo]

Yeah.

[Luis]

No, no, no, no. That will be one of the episodes.

[Fonzie]

Okay. Yeah, makes sense. Makes sense. So I'm curious on, like, you get a list of numbers, right? There's plenty of services out there that you can go on, like Sword or whatever, or like Sales Navigator, I'm guessing from LinkedIn. And then you just, like, pick up the phone and start calling people.

[Lindsay Badillo]

Yeah, yeah. You can do it manually. You can plug it into a CRM. I think that you just have to start with the first call though.

[Fonzie]

How scary, right?

[Lindsay Badillo]

Like you just have to do the first one. But I actually want to circle back to what you were saying about your content. Yeah. And how you said that was more of your approach to go deeper. So in your content, does it reflect the level of depth that you had in that comment?

[Fonzie]

What do you mean? Like the content that we.

[Luis]

Regular content.

[Lindsay Badillo]

Oh my regular, regular content. Like have that level of depth to it.

[Fonzie]

I like to. To think, yes. But at the same time majority of the content is like clips from the podcast, you know. So I do think a lot of stuff like gets out of context when you clip, you know, 30 seconds, 60 seconds from a full on hour conversation. Like there's a lot of stuff that is not especially.

[Luis]

I mean in the podcast. Yes, in the podcast we dive in, right? Like that's our main, like we go there, we go deep. Like when.

[Fonzie]

And have you felt we've had depth in this conversation?

[Lindsay Badillo]

Oh absolutely. Let's go talk therapy.

[Luis]

So like that, that's like the main form of content that we create, right. Then what happens is we have the clips. That is, it's turning to more of a brand awareness. Like every time we go to an event the reaction is like we see you guys everywhere, like all the time. Like it keeps us in their feeds, in their eyes. But as far as like the layer of like this is my personal content, my personal take on this, for example, example, we've done it here and there is not consistent, right? So like that's a layer maybe that and I will experiment with and try.

[Fonzie]

I'll say I think the reason at least in the last year, the self reflection, you know, on the conclusion that we got to was lack of bandwidth, you know, because we're still kind of still in the weeds in the business, right. We do a lot of the film, a lot of the stuff, right. And like creating does take a lot of energy, right. So you know the guy that is teaching me guitar. Shout out Dan. Love you ma'am. He's awesome. But he says I wake up every day at 5am and send that newsletter to my email list, right? And he's, he does it every single day. I see his emails every single day on my inbox, right. So like it does take a lot of bandwidth to do so. So either I start waking up earlier and start writing or you know, who knows. But you know, there was some time actually where I was like first thing in the morning I would do was just write the newsletter and we would like send it out and stuff like that. So that, that's another challenge. Here's another challenge for you. Wait, Quick sake. Here's another challenge for you.

[Luis]

Wait.

[Fonzie]

I like to jump in from like one thing to the other. And not necessarily because I'm like chasing gold. It's just like I do one thing and I enjoy it and then I get bored and I was like, all right, cool. Next thing. And you know, a little bit of like ADHD is. I guess I haven't been tested or anything, but I think I kind of like had that.

[Luis]

What's it called?

[Lindsay Badillo]

Self diagnosed.

[Luis]

Yeah.

[Fonzie]

Yeah, I definitely self diagnosed myself. So I'm curious like, because the problem is like my self talk is like, I know the consistency is key. You gotta stick for the long term with one thing. But I'm like, oh, but already kind of like did it and like it was fun for a moment, but I'm like, now I want to learn a different skill, learning, you know, I want to go deep into a different thing. Right. Like how, how have you managed any of that? Have you had people on your team?

[Lindsay Badillo]

Never seen that before.

[Fonzie]

How do you deal with that? Yeah, I mean, I'm not saying I'm unique, you know, I'm special. But.

[Lindsay Badillo]

No, that is a case of entrepreneurship. Right? Like, that is a case of just being like, genuinely, like, I want to follow my own path. I think everyone deals with that. Every, every client I've ever worked with, every business owner, every creative, like that. You're a creative. Like, that's what it is. You're not just a business owner. You're a creative. You want to create that matters. Like, you want to create something that means something to you. You want to create something that challenges it, that stimulates you mentally. So of course it makes sense. Right. I also think that there is some upper limits sometimes that we can run into. So, for example, let's say you've been running your newsletters consistently for. Are. Did you guys know that you had the same mannerisms?

[Fonzie]

No, we're sitting down. We're like, I took off.

[Luis]

We are brothers. You are brothers for the same mother.

[Fonzie]

Yeah, Let me, let me change it here. Well, I feel so awkward.

[Lindsay Badillo]

You can do something different. It was just funny. You're both like two.

[Fonzie]

Yeah.

[Lindsay Badillo]

But you can upper limit yourself. So you now are all distracted. If you've been consistent doing something and should not deal with you.

[Luis]

Is that different?

[Fonzie]

Yeah, it is. It isn't.

[Lindsay Badillo]

And then you find yourself like you're about to hit like a new level of success. You'll Actually back off from doing it, bruh.

[Fonzie]

Stop. I'm not doing anything. I'm just listening. I've literally engaged. I'm listening right now.

[Luis]

I hope you at home are also laughing. Please say something really important right now.

[Lindsay Badillo]

Pay attention. So you'll actually back off from doing it though, because subconsciously your brain is like, if I keep doing this, I may actually fail, even though I've been consistent. So whenever you refuse to do the cold calls, it's called call reluctance. When you experience call reluctance, it's if. What if I actually make the calls today and everyone tells me, no, what if I actually do it? Now you're not consciously saying this to yourself, but subconsciously, like, that's. We stop ourselves from going all the way into something. Because what if I show all the way up and I still don't get the results that I hope for? So then what then? Like, we're going deep here, right?

[Luis]

Yeah.

[Lindsay Badillo]

This is like deep stuff.

[Luis]

This is episode two material.

[Lindsay Badillo]

Yes. Oh, should I pause?

[Luis]

No, you're good. We have to wrap up soon, but yes. Debbie Downer.

[Lindsay Badillo]

Yeah, got it. So what happens though, is when we're hinging onto those results, it's probably because we're compensating for something else in our life. Right? So I'm telling myself, well, I'm going to hold myself back. I'm not going to make the cold calls. I'm not going to put my content out there. I'm not going to share my real thoughts. I'm not going to say the price. I'm not going to do the thing that I committed to doing. I'm going to go do something else because it looks fun. Right. The reason why I'm doing that, well, if I show up and I did all those things and I failed, what would that mean about me? It would actually mean that I'm trying to compensate. I'm trying to get the result. Because maybe I have a fear that unless I achieve something, I'm actually not worthy. Unless I make X amount of money. I hit X amount of money per month. Month. I'm really actually not valid or enough or I don't provide enough. Or maybe there's like this, this. This voice in the back of our head that tells us I've got to make up for all this stuff. So I've got to hit this result, which then in turn, I love goals. Huge goal setter. Great. Awesome. But what can happen is we actually hold ourselves back. Because if I go all in, I will fail. Oh my God. And then what they're going to kick me out of the village. We're all just sophisticated animals.

[Luis]

Yeah.

[Lindsay Badillo]

Right. So they kick. If I fail, nobody's going to like me. I'm going to be found out. They're going to kick me out of the village. Village. And we're. We were animals thousands of years ago. And so if I get kicked out of the village, then I die. Right. I can't survive without being liked and validated by everyone. So you see how our problems are actually a lot deeper.

[Fonzie]

Oh, yeah.

[Lindsay Badillo]

Than like, oh, I procrastinated or I. I get distracted. No, it's like so much deeper.

[Luis]

Yeah.

[Lindsay Badillo]

Right. And so you have to face those things head on and be like, okay, I'm gonna push through this. I'm gonna do it anyways. Maybe you set up routines for yourself. You set up coaching, you set up mentorship. You set up things in your life that are going to help you stick with that.

[Luis]

Yeah.

[Lindsay Badillo]

And. And you just push through it.

[Luis]

Right.

[Lindsay Badillo]

And it's like, well, Lindsay, I already knew that I don't need doing it, but I think it's, it's. It's a habit.

[Luis]

Yeah.

[Lindsay Badillo]

It's a muscle where I.

[Fonzie]

Maybe I do care what people think about me.

[Lindsay Badillo]

Yeah.

[Fonzie]

That's the conclusion.

[Lindsay Badillo]

We all do.

[Fonzie]

Yeah.

[Luis]

You know, I mean, I want to.

[Fonzie]

Be part of the village.

[Luis]

You are in the village, man.

[Lindsay Badillo]

You are in the village. You're in the village.

[Luis]

You are. Where about you?

[Lindsay Badillo]

Yeah.

[Luis]

Where can they go?

[Fonzie]

Why are they struggling with that question?

[Luis]

I'm. I'm hungry, man. Like, this is an early morning.

[Lindsay Badillo]

He's like, we're getting. He's like, we're done with Fonzie now. We're going to me next. So we're going to wrap this.

[Luis]

No, we do have a session that's starting in the studio soon. So that's why. But if, by the way, Open Doors part two, part three, how many times you want, you know, you're welcome. Like regular ship in continuous profit hall of fame. Yeah.

[Fonzie]

I'm going to throw out an idea. We should do an event together in jazz jacks, you know.

[Lindsay Badillo]

Oh, my God.

[Fonzie]

Do like an event together and, you know, put a little curriculum in there. We have people that are here in Jackson are amazing.

[Lindsay Badillo]

It's official in person event in Jack.

[Luis]

Let's go.

[Fonzie]

Why did we did the same thing? Why, why, why?

[Luis]

Oh my gosh.

[Fonzie]

Now I'm super subconscious. All that.

[Luis]

For the record, he's a younger brother. So he copies me.

[Fonzie]

Yeah. But let's do it. I think it would Be cool. And there's a lot of people here in Jacksonville that can definitely, you know.

[Lindsay Badillo]

Yes.

[Fonzie]

Add some value in there. We can do something.

[Lindsay Badillo]

So I've actually kind of teased the idea of doing one in Amelia island, which we could do on the island. We could do it here in Jax.

[Luis]

Oh, yeah.

[Fonzie]

I like. I like the sound of island.

[Lindsay Badillo]

I am so here for this.

[Fonzie]

Yeah, an island sounds cool.

[Luis]

New land for entrepreneurs. Just saying. There's a lot of awesome people that work all around the world that they just live here. So we just need to bring it back. Bring it back home.

[Lindsay Badillo]

Yeah.

[Fonzie]

The one we need to connect with this Edmond. We need to. We need to get to. To add my lead here in Jacksonville.

[Luis]

And Candy. Candy.

[Fonzie]

Yeah. Our first target was Lindsay. And we made it. We made it happen, guys. We made it happen.

[Luis]

Lisa, share with everybody your links. Where can people find you?

[Lindsay Badillo]

Yep. Absolutely. So I'm most active on Instagram. Come find me Lindsay Badillo. B A D I L L O Most active there. Come say hi. Say hi to me. Message me, Tell me what your favorite part of the episode was. Did you enjoy therapy today?

[Luis]

Yes.

[Lindsay Badillo]

Yeah.

[Fonzie]

And just cry out, yeah, yeah, yeah. Your social media is very entertaining. So for sure we'll leave the link down below. So just scroll down and tap it and connect and send their message.

[Luis]

Yeah. Awesome.

[Fonzie]

This was amazing. My. My last question is why unreasonable for your podcast?

[Lindsay Badillo]

Why not? Why not? Why? Why not unreasonable?

[Fonzie]

I don't know.

[Luis]

That's right.

[Fonzie]

The cheers going on.

[Luis]

Yeah. Well, guys, with that said, thank you so much for tuning to the Content Profit podcast. Go ahead and follow the show in your favorite podcasting platform and on social media media at vro.

[Fonzie]

That is right. And Lindsay here help you move one step closer towards your goal and make those cold calls. Please don't forget to share this episode and of course, don't forget to leave a five star review. Stay up.

[Luis]

Bye, guys.

[Lindsay Badillo]

Awesome.