How to Succeed In Content Even as a Shy Introvert with Laurie-Ann Murabito

Summary

Content Is Profit – Episode Summary: "How to Succeed In Content Even as a Shy Introvert with Laurie-Ann Murabito"

Published on June 3, 2025

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Introduction to Laurianne Murabito

In this compelling episode of Content Is Profit, host Luis welcomes Laurianne Murabito, a transformative figure who transitioned from a painfully shy individual to a renowned public speaker and two-time Amazon bestselling author. With vast experience managing content frameworks for giants like Red Bull and Orangetheory Fitness, Laurianne brings invaluable insights to bridge the gap between content creation and revenue generation.

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From Shyness to Professional Speaking

Laurianne opens up about her personal journey, emphasizing the power of small, consistent steps in overcoming shyness. She recounts a pivotal moment where she decided to make eye contact during conversations—a simple act that dramatically shifted her confidence.

Laurianne [03:18]: "I dared myself to look somebody in the eye, even for just a few seconds while talking to them. I realized that nothing bad happened, which was positive reinforcement for me."

This incremental approach allowed her to rewire her nervous system, proving that bravery can be cultivated through baby steps.

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Embracing Content Creation: Practical Frameworks

Luis and Laurianne delve into the challenges content creators face, especially those who are introverted. They discuss the intimidation of putting oneself forward on platforms like podcasts and videos, where the fear of judgment often leads to hesitation or freezing up.

Laurianne's Gym Analogy:

Laurianne [06:19]: "You don’t walk into the gym and immediately lift 100-pound dumbbells. Similarly, with content creation, start small and gradually build your confidence."

This analogy underscores the importance of starting with manageable tasks, such as creating a two-minute live video instead of aiming for a lengthy broadcast from the outset.

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Mastering Teleprompters: Efficiency Meets Authenticity

A significant portion of the discussion focuses on the use of teleprompters in content creation. Laurianne shares her firsthand experience with teleprompters, highlighting both their benefits and the necessity of maintaining a natural delivery.

Laurianne [11:19]: "If you hate your voice, you’re holding yourself back. Fall in love with your voice."

She emphasizes that while teleprompters can streamline the content delivery process, it’s crucial to ensure the script sounds conversational and authentic. Practicing by reading scripts aloud and recording oneself can help maintain a genuine tone.

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Authenticity Over Forced Personas

The conversation shifts to the importance of authenticity in content creation. Laurianne advises creators to embrace their true selves rather than adopting personas they believe audiences expect.

Laurianne [17:14]: "If you're unsure of what you're good at, ask five good friends to describe you. Often, they can highlight strengths you might overlook."

This approach helps creators identify and leverage their unique attributes, whether it’s sarcasm, directness, or humor, ensuring their content resonates with the right audience without creating unnecessary friction.

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Overcoming Content Creation Fears

Laurianne addresses common fears, such as disliking one’s voice or feeling unprepared for live content. She provides actionable strategies to combat these anxieties:

1. Embrace Imperfection: Accept that initial attempts might be flawed and view them as opportunities for growth.
2. Consistent Practice: Regularly create content to build comfort and proficiency.
3. Preparation: Outline key points in advance to maintain focus during content delivery.

Laurianne [36:27]: "Just take action and move forward. Your first prototype might be embarrassing, but it’s a step towards improvement."

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Practical Tips for New Creators

To further assist aspiring content creators, Laurianne shares several practical tips:

• Start Small: Begin with short, manageable content pieces like a two-minute video or a brief live session.
• Consistency is Key: Regular creation helps develop a natural presence and voice.
• Leverage Personal Stories: Daily experiences can serve as relatable content that engages audiences.

Laurianne [28:31]: "Every single day, jot down a story or an event that happened to you. These stories can be transformed into podcast segments, social media posts, or written content."

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Client Success Story: Amplifying Opportunities

Laurianne recounts a remarkable success story of one of her clients who, after delivering an In Demand Signature Speech, secured 26 paid speaking opportunities for a single organization. This example illustrates the tangible impact of effective content creation and public speaking coaching.

Laurianne [39:55]: "An In Demand Signature Speech not only delivers value to the audience but also attracts the right people to work with you, turning listeners into referral agents."

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Conclusion: Embrace Your Authentic Voice

As the episode wraps up, Laurianne reiterates the importance of authenticity and consistent action in content creation. She encourages listeners to embrace their true selves, take baby steps, and view each piece of content as a learning experience.

Laurianne [37:23]: "Get out there and just take the damn baby steps because you will get stronger, and you will be so proud of yourself later."

Luis echoes this sentiment, highlighting that imperfection is part of the journey and that every creator has the potential to improve and find their unique voice.

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Connect with Laurianne Murabito

For those inspired by Laurianne’s journey and eager to enhance their content creation skills, she can be reached through:

• Podcast: Be In Demand – Focused on writing and delivering impactful presentations.
• Website: Speak and Standout – Offering resources and coaching services.
• Social Media: Follow her favorite platforms via her website for additional tips and resources.

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Final Takeaways

• Start Small and Build Confidence: Like lifting weights, begin with manageable content pieces and gradually increase complexity.
• Authenticity is Crucial: Embrace your true self to create relatable and engaging content.
• Consistent Practice Leads to Mastery: Regular content creation helps develop a natural presence and voice.
• Prepare and Practice: Outline key points in advance and rehearse to maintain focus and authenticity.
• Leverage Personal Stories: Use daily experiences to create engaging and relatable content.

By following these strategies, even the shyest introverts can successfully navigate the world of content creation and turn their efforts into profitable ventures.

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Thank you for tuning into this episode of Content Is Profit. For more insights and community support, visit contentisprofit.com and join the Business Creator Club.

Transcript

[Luis]

Hey guys, and welcome back to continuous profit. Today we meet Lori. Lori lives in Japan as a 5, 10 person. She was, she says that she was a giant there, but not only that, but she's also a reform painfully shy girl who accidentally became a professional speaker. She walked the last 130km of the Camino from Zaria to the cathedral in Santiago, which is amazing, but. But we didn't connect just with this. She's also two Amazon best selling author. Rethink leadership and rethink your leadership. And also the first call that we had was so impactful on how she came to be from like that little shy girl to an incredible world speaker coach. So we talked not only for that, but we also share some frameworks on a bunch of stuff that's applicable for new creators, mid level creators and X ray creators and share their voice and some tactical things including teleprompters. So with that said, guys, enjoy the episode. Take care. Laurie, I have a question for you. Have you ever chat GPT your name before?

[Lori]

No, I haven't. Are we gonna do this now?

[Luis]

Yes. Well, you can if you want. You'll be like, oh my goodness, that's me. I mean, if you want to do it on a different window, totally. But you know, but for those that are just joining us in content is profit. Guys, welcome to the show. We're just like talking like the pre interview kind of hello. And you know, we landed there and we're like, well, you know, we asked about these things that you just heard about on the intro and she sent some awesome ones, didn't she? And I was like, can you have you chatgpt your name before? Because when I did it, I was like, wait, who's that person? And then I went straight to my wife and it's like, babe, look at this person. And I started reading the description without saying it was me. And she's like, wait, oh my God, like that person does what you do, but that it sounds super cool. And it's like, babe, that's me.

[Lori]

That is so funny. I can hardly wait to go do this now.

[Luis]

I know, I do. Test your friends and be like, hey, like, what do you think about this person?

[Lori]

Yeah, I will.

[Luis]

But the scary thing though, Laurie, is like, it was super accurate, but it was like a, such a, you know, ego booster. I guess he helped me that day.

[Lori]

Hey, wait, whatever it takes, right?

[Luis]

Yes. I mean, you know, sometimes we need a pick me up a hundred percent, 100%, but super excited to have you here on the show, Laurie. I appreciate Your flexibility, you know, with Ivory Schedule I 30 times. And, you know, we're here.

[Lori]

Here we are. Yeah. The show must go on.

[Luis]

Absolutely. When. When we connected, I was like, man, we need to chat. Because, like, your story is so powerful, right? Like, you're a renowned public speaker coach, you won a bunch of awards, you did all that stuff that we mentioned in the intro. And I was like, a lot of people that come to us face the problems that you've identified, you help people with. So, like, can you tell us, like, how you got into it? Because to me, that was super interesting.

[Lori]

Well, I think it's first a really good idea just to share with people that I like. I, even though, like, I get on stage and I speak real easy, it wasn't always that way. So I just want to, like, share with people that literally one day I'm watching people look people in the eye and have conversation.

[Luis]

And.

[Lori]

And I thought to myself, this behavior of mine of keeping my head down and not looking at people is not going to serve me in the long run. So I literally just dared myself look somebody in the eye, even for just a few seconds while you're talking to them. And then I could look away. And what I noticed was the earth did not open up and swallow me whole. The person I was talking to didn't even laugh at me. So I was like, huh. Like, that was positive reinforcement for me. So there is something about baby steps. I did it for a couple of seconds and then I was like, huh? If I could do it for a couple of seconds and nothing bad happened, I bet I could do it again and then again and a little bit longer and a little bit longer. So that's how I taught my nervous system. Like, that I deserved to look at people in the eye while they were talking to me. So that is one part of the story. And the second part is I knew that I had something to say, but shy girl, like, how am I going to be a speaker? Like, I don't even know how you do that. Well, somebody asked me, pointed to me and said, you do the speaking for this event that I was helping to be a committee and plan for. And my head just shook up and down and I said, okay. But deep inside I was like, what are you doing? You're not a speaker. You're a shy girl. You're the girl in the back of the room taking good notes, like a good student. But self integrity is one of my highest values. And because I said I would do it, I showed up and I did it. I didn't call in sick, I didn't say, oh, I got a flat tire on my way there. Like, I showed up and just served the audience.

[Luis]

That's awesome. Well, thank you. Because you've helped so many people. And I, and I see it right, like we have business owners that, you know, we have encountered across all these years. We have maybe aspiring podcasters or aspiring content creators and they get in the game because they might see some external messaging that they be like, oh, we must do this right? We must be a creator. We must put our face in the camera and like talk about these things that we're supposed to know, right? And let alone that could be like, like that could be like really intimidating for a lot of people. And we've experienced it in studio where like we've hit the record camera and, and people are like, just freeze. Right? And we're like, how can we navigate through this? So it does take a lot of bravery, right? And to be able to do that. So, you know, do you have a message maybe for those like starting to do that? You know, the background could be like, maybe this is the first tries that they start doing. Like, how can they get started on it?

[Lori]

Okay, I'm going to use a gym analogy because you go to the gym, right? Yeah, yeah, sometimes. Okay, well you don't walk into the gym and say, hey, I'm brand new here, but I'm going to go curl those 100 pound dumbbells. I mean, maybe you are that strong, but like, woo, kudos to you. Okay.

[Luis]

Not even in my top shape, but.

[Lori]

For me, like I had to start with like £5 and then work my way up to 10 and 12 and 15 and proud to say, like I'm somewhere around like 22.

[Luis]

Yeah, let's go.

[Lori]

But I didn't get there the very first time that I walked into a gym. And I think the same thing is true. You're trying to feel comfortable in front of the camera. It doesn't always happen that very first time. It's about doing the reps and I'm also going to say practice doing the reps and practicing. So. And also preparation. What are you going to say? Because most of the time if you freeze up when you look at the camera, when you hold the microphone, it's like you didn't think about what you wanted to say.

[Luis]

Yeah, yeah.

[Lori]

So come up with one tip, just one thing that you want to share with the audience. Share that one tip. It doesn't have to be a 15 minute live. How about a two minute live.

[Luis]

Yeah, that's, that's very useful. And I'm as you were sharing the story, I'm like going back to like when we first grabbed the camera. Right. For us, like cameras are always the thing. I think we made the decision of video because we could leverage a little bit more. But you know, my brother loves to write. So that's his default setting. Like he goes and he's like, okay, I'm going to create. And then he writes something and then he structures it and then he goes, I'm very different. Like for me is more if I know what's coming, like it's harder for me to execute. So I have like a small prompt of for example, hey, what happened today? And then how can I relate that to my business? Or what is the one tip that you mentioned? Right. And, and as I start with like the hook, my brain starts working and I kind of deliver. Right. And then we turn that into a different format content or maybe more refined type of content. So that, that has been my style. But that has been super interesting because people think like man, like we have to start on this like 50 minute blocks fun story. My older brother Mario, when we challenge him to do something similar, he's like, I don't know what I'm going to talk about. So like there is like one thing and he like, he comes back like 30 minutes later. It's like my video lasted like 20 minutes. So like if you're a person that maybe don't know what you're talking about, like, believe me, as soon as you start sharing, it's gonna, the time is gonna fly by.

[Lori]

It does. Sometimes I look down and I'm like, wow, how did I talk for seven minutes on one little tip? But it's also about like, you know, I little more advanced tip is having a strategy doing this very strategic. Now you're working off of your skill set very strategically. Your brother, he needs to write everything out. That's great. That's like, that's his superpower by him writing it out. I'm sure it helps him memorize what he's going to be talking about for you. Too many words. This is what it sounds like to me. Too many words, you know, like, like almost get you too muddled. It's like you just want the one prompt and you're fantastic at tying it into your business strategy.

[Luis]

Well, thank you, I appreciate that. Just this morning we were on a call with one of our mentors and they were trying to figure out like a streaming thing for our customer Right. And we're showing. We showed this little trailer that came out today on a new style of content that we're doing, almost like a weekly vlog of Biz Bros. Adventures. And it was almost like on the mountain handheld camera thing that we're trying out. And we show this device and is a. Is a. It's a what's called a teleprompter. Right? It's like, where I'm looking at you right now, you can put the picture, you can put, like, the script. And a lot of people in the studio ask us, hey, do you have a teleprompter? Can we use a teleprompter? And to me, like, I very tempted always to say no, because that's a skill on its own. And we go back to, hey, have you published. Have you created before? Because I think a very first step is to be very comfortable with yourself and how you express yourself. Because if not, you're going to create, like, this barrier to that. It's going to be. It's almost going to be like a second personality that is not going to go through the camera. Right? Like, we almost, like, need to enhance our own, like, our own personalities for it to reach the other person on the camera. So I would like your thoughts on this especially, because with that, I also saw a video of, like, if you speak two languages, the second language almost, like, develops, like, this second personality and is backed by studies and so crazy to me. And. And it's almost like how we need to make an effort to, like, merge both and be, like, the same personality, maybe both outcomes. So. But content is almost like another language too, right? Like, we're doing. We're doing something different. So I would love your thoughts on that.

[Lori]

All right, let me, like, talk to the teleprompter thing first, because I. I think I got asked by skillsoft to come in and record some videos for their online training platform. And they told me that they had a teleprompter, and I'd never used teleprompter before. However, I knew it was a very different form. I practiced because the way that we write is very different than the way that we speak. So I wrote up my script, and then I started saying it out loud, and I was like, nope, gotta edit that. Like, it sounds like I'm reading something. And I did a really good job. And the reason why I wanted to use their teleprompter prompter was they only had the studio for X amount of time. And I was like, I'm gonna get in and out of there to do my five videos for them, like, within an hour, and bingo, I did it within an hour. Yeah. All because I did use the. The teleprompter. I was also speaking in front of these guys, you know, like, you're in this black studio, so I just knew the environment might make me a little nervous. So having my script already written. But if you're going to use a teleprompter, anybody who's listening, make sure it sounds like you're talking. So you've got to read it out loud to yourself, even record yourself on a camera. That's what I did also to, you know, it's just a form of practicing now. It's.

[Luis]

I love it.

[Lori]

In regards to the different identity that you have when you are speaking, like, one language versus another language. I can see that. So one of them is your native language, and the other one, obviously, is your second language, which, depending on why and where you learned that language.

[Luis]

Okay.

[Lori]

Can be very different. So you know that I lived in Japan when I was younger, so I would, you know, like, I obviously, like, English is my first language, and then I move over to Japan, and it's a very different language.

[Luis]

Yeah.

[Lori]

And I probably. I would say that I spoke like a foreigner. Like, in Japan, they call it a gaijin. I spoke like a gaijin. I still remember a lot of Japanese.

[Luis]

Yeah.

[Lori]

But there wasn't a whole lot of slang in my Japanese.

[Luis]

Okay.

[Lori]

So I could almost see that, like, you do have a different identity when you're speaking one language. And I'm speaking from past experience from when I was a teenager. But to be able to blend those two, I think comes down to something that I tell my clients is, what kind of a speaker do you want to be known as?

[Luis]

Oh, wow. Okay.

[Lori]

You know, so I already know that this is a fun podcast. You know, this is fun. I've listened to your show before. I, like, I have. I get some great ideas along with laughing along the way, and laughter actually breaks down that barrier for people, and it opens up the mind. Actually, this is a little bit of neuroscience for everybody. I love it opens up the mind to learning. So I always tell my clients, like, one of the best ways that you could start your speech, especially if you're just before lunch or dinner, is to open with a joke or two. It just like, oh, okay. Like, people start laughing, they forget that lunch is in an hour and their stomachs are grumbling. It opens their mind up to learning. So there you have it.

[Luis]

I Feel like that's a double edged sword because then if your joke is no good, then everybody's like, where's the food?

[Lori]

That could happen, however.

[Luis]

Yeah, yeah. We're like, let's make sure this joke is good. You gotta do like 10 open mic sessions before your speech.

[Lori]

Oh, you know, you wanna know what I do if. If nobody laughs? If nobody laughs, I just say I can wait for you guys to find that funny.

[Luis]

There you go.

[Lori]

You know, and so that's a little bit of Boston sarcasm.

[Luis]

Yeah.

[Lori]

And they'll probably like that. They'll laugh at. And then you just keep going on. Like, you just move on.

[Luis]

No, I love it. There's something about Fony, which, by the way, we're going to throw under the buzz because he's not here. You know, we. We need him. We need you, Fony. We miss you. You know, for those that don't know, he's not fire. He's still working. He's just became a dad. Quick update. But one of the things that I admire of him, we were at one of the podcasting conferences, one of our first ones, and we were at this karaoke party. And I do not karaoke. And Fonzie, I thought he did not karaoke at the time. But then we were called up on stage by our good friends Rita. We became good friends with her and she has a Hispanic podcast network and is incredible. And I stayed recording, I was a content guy and Fonzie got on stage and it's the first time, right, that he goes on a big stage. Like there's like hundreds of people, like dancing and, you know, about to go, you know, zero judgment, right? Everybody's partying and he goes. And before the song starts, he just drops in the floor and starts like breakdancing. And for those listening, I'm like air quoting breakdancing, because that was more like flopping like a, you know, like a fish in the floor. And then he got up and then he started singing again. Quotation marks. And then when he came down, I was like, dude, like, why'd you do that? And he's like, well, I read that if you, like, lean in and do something so goofy and so bad, whatever comes next is going to be easier. So I just decided to break dance, even though I didn't know how to.

[Lori]

That's hilarious. I wish he was here for me to say that was brilliant, because he dared to do that for the very first time, like, on a stage.

[Luis]

Yes. 100%.

[Lori]

Good for him.

[Luis]

Yeah, it's almost like, you know, you're walking on. You're very nervous. Just like, pretend to trip and trip. And then, you know what? What. What could be worse than that? Like, nothing. So you know what? It's going to be a lot easier.

[Lori]

Have you been following me? Somebody literally brought that to my attention once. They were like, you trip all the time and just keep picking it. Like, find up your. I was like, I do. Never even noticed. I don't even miss a beat.

[Luis]

Yeah, I. Yeah, I think personally, for me, obviously, creating almost daily, right? Like, it's just. It's like a skill that you start developing, right? And you start finding not only your voice, but, like, becoming you in front of a camera. I think that's super important. Be like, this is me and people. Like, when we jump on zoom calls or something, it's like, dude, like, it's. It's really you. And I'm like, yeah, like, what would I change? And. And we don't have to develop another personality. That just creates a ton of friction, right? We talk a lot about, like, how do you remove the friction? It's like, what about. How about you be yourself? Like, that's going to remove a ton of it, right?

[Lori]

Yes, absolutely. And sometimes we have to remind ourselves, all right, what kind of speaker, what kind of podcaster, what kind of content creator do I want to be? So deciding, how do you.

[Luis]

How do you identify that? Right? Because I think, like, when we. When we started, we're like, we didn't think about that. We were like, hey, how do we record the next episode? We need to record the next one and the next one. And then along the way, we kind of figure it out. And now we have, like, this, like, funky brand funky buy that, you know, we adapted to.

[Lori]

You do.

[Luis]

Like, how. How do you do that from the beginning, maybe, you know, when people. People are starting to. Are thinking to start their platforms, what's the first thing?

[Lori]

So I would say, and this is exactly what I tell my clients and also my students, decide what kind of speaker you want to be, decide what kind of podcaster, you know, fill in the blank. And I want you to write three or four words or short sentences that is going to best describe you. So one of mine is, I want to be approachable. I don't want the speaking world to seem like, oh, my God, I have to be perfect. I have to speak perfect, I have to look perfect. So, I mean, like, when I flub up on stage with. By the way, the audience never knows when you flub up. But if I. I have literally Forgotten what I was going to say next because somebody asked me a question and I kind of got derailed. I literally will, like, look down at somebody and say, what was I talking about? Before they laugh. They think it's part of my speech, and all they're thinking is, oh, my God, I do that all the time. I forget what the hell I was going to say next.

[Luis]

Yeah.

[Lori]

So I want to be approachable, but I also want to be a little sarcastic and a little funny because I'm from New England, just outside of Boston. We're a little sarcastic out here. So, like, those are two of mine, but also, like, the third one is to still come across as a professional and somebody who can actually guide others to getting on stage. So those. Those are the. My three. So I. I remind myself of those so that now I'm becoming. I'm stepping into being approachable, being funny and sarcastic, not being so perfect, not being hard on myself. If I'm not so perfect this way, the audience will also feel that.

[Luis]

Now, here's my question to you, right? Because, like, for some people might be like, oh, well, that's awesome. But I don't consider myself, like, a funny person or I don't consider myself an approachable person, Right? It might come easy to us if we're already those things and we're like, we just pinpoint. I just. I want to reflect that on the content that I'm creating, right? So that's for the people that have seen, like, the vlog style that we did. It's similar to that. We, like, we lean fully into dude. Like, we're scrappy. We're, like, shaky. It's not perfect. The video is going to be blur, whatever. We're going to lean on that and our personality. But it was easier in the way of making the decision because we were already in that mode. But maybe there's some people out there that think they might need to go that way. Be like, oh, okay, if I'm funny and approachable, that people are gonna be attracted to me and they're gonna be like. And the perfect example is like, my wife. My wife is total introvert, right? Love her to death. She's incredible. She's a genius of what she does. But she would never, ever, ever, ever think herself as, like, funny or approachable when it comes to, like, first, you would never record content. So, like, there might be some people that they're like, okay, I need to do content because my business depends on it, right? And she might be. Or he might be like, my Wife.

[Lori]

And now does your wife not know how to describe herself as a wife? A pharmacist? So I would say if you're unsure what you're good at, because sometimes we're too into our own lives to actually see where our brilliance is, I would say ask five good friends, people that are surrounding you. What, like, if you had to describe me, how would you describe me? Give me like three words, three short sentences and see if there's a common theme on your, on your besties that are surrounding you that just, there's probably something that they are in awe of you about.

[Luis]

Yeah, that's good. That's good. Where I, I think it was on speech class in college, maybe they made us do something like that. But I think that's a useful, a useful tip. But okay, but again, follow up question to. I'm playing double devil's advocate here.

[Lori]

Okay, hold on.

[Luis]

The painter is literally climbing next to my window. So there we go. By the way, background information for those listening. They're about. They're painting my house. So the guy's like, just like out my window. He's like, okay, so devil's advocate, right? They're like, perfect. These people describe me this way, but I still don't see, like, are we talking now? Do we have to develop a skill to, to deliver the message that way? Or maybe it's like, hey, guys, your best quality is that you're direct. Even though it pisses a ton of people and you're like, oh, crap, like, okay, well, I'm really good at that. Or like, you're very useful with your tips. You're super direct. Like, it's always. But it might come across as you're like this, you know, our, was it resting bitface type deal. You know, sorry for. If you're listening with kids, I apologize, but. And then like, okay, is that my style or do I have to develop these other ones? Like, I, I think there's going to be some conflict there for some people. Right. And I'm. Hopefully we can guide them through.

[Lori]

Okay.

[Luis]

Change.

[Lori]

Okay, true. So that's why we're asking several people and not just one person, so that you're not hearing from that one person who says, well, you kind of have this resting bit trace. But that's not really like you're asking your friends, like, what. When you look at me and when you see me in action, what am I good at? I mean, if somebody said like, like you have a resting bitch face, I'd be like, that's what I'm Good at what is, I don't think, more like.

[Luis]

The direct aspect of it. Right. Because, like, maybe the direct advice, they're so honest. The advice is for real. But then it might come across as not the best delivery. Right.

[Lori]

There's two sides to every penny. And I learned this when I was in executive coaching and was working with Johnson and Johnson, just a tiny company.

[Luis]

Yes.

[Lori]

One of the leaders said to me, like, she was very confident, extremely confident. That's one side of the penny. The other side of that penny is that confidence scares people and intimidates people. And she had to be very aware of that, that some people that she was around, it inspired them, while other people, she had to tone down her confidence so that she could get the very best from her teammates.

[Luis]

Yeah.

[Lori]

So being direct, that's fantastic. I'm a very direct person also. And, like. And I know that I have to mentally. Okay. I need to tone this down a little bit for this person. So it can be a positive, and all of our skills can be a positive and a negative.

[Luis]

Yeah.

[Lori]

So let's figure out, like, depending on who you're speaking to, how you're speaking, what kind of content you're making, maybe it's perfect for one situation, but not for another. How are the painters doing?

[Luis]

Oh, he's right. It's still right there. I was like, whoa, I think he's talking on the phone. I thought he was calling me. Very distracting.

[Lori]

This is real life, people.

[Luis]

Hey, you know, it is what it is. In the past, I would have been like, you know, completely ignoring it. Right. Like, this is what we're talking about, Right. It's like, you know, let's lean in. Into. Into these situations, right? Let's. Let's go in full out. That's you. It is what it is. And I think. So here's the thing. Like, the reason I ask is because I see it raw, like, every day in studio, Right. People trying to, like, become like, this other person that they think they need to be on camera. And I'm like, look, like, let's talk about, like, let's shut up the. The recording for a second. Like, tell me about your day. Right? And we go back to, like, the state of, like, me, and I'm like, this is it. And then it also helps that maybe when they have a co host and they can, like, feed between each other, Right. It helps a ton. And he's. So. I think the advice that you're sharing is so powerful. And at the same time, it's like, once you lean in and you, like, this is, like, who I am. Like, the three things, whether some people on the outside might consider that it's not approachable, it doesn't matter. There's going to be people that are going to resonate with that message, and those are your people. Those are the ones that we need to find. That's a glass, right?

[Lori]

Yes, 100%. I can't be the speaking coach for everybody, and I don't want to be the speaking coach for everybody. I work with a. With the people who resonate with me, you know, like, the world is full of speaking coaches, folks. You know, I'm just like. You know, like, I'm one person who, like, I didn't intend on becoming a speaking coach. It just happened. You know, as entrepreneurs, we just are constantly pivoting for a number of different reasons. But here's one thing that I would say. If you're unsure of this, just try being yourself. Just for two weeks. Yeah, two weeks on camera. Just be totally yourself. See what happens. You don't like the results, you can go back to being your fake self after that.

[Luis]

You're like, you're just gonna waste a bunch of energy being your fake self. Yes.

[Lori]

There's my direct side.

[Luis]

Yes. I love it. And, yeah, thank you for that. Right now, we're running the find your voice voice challenging our content is profit group on Facebook. And it's been very interesting because we're collaborating with a woman named Stacy that has run it for different. Different companies. And we're trying to figure out, like, these 17 days are different theirs, and they might not have anything to do with your business, but now the challenge in our group is like, hey, we're sharing these stories that are true to us that, you know, make us feel a certain way or, like, make us, like, maybe manifest or visualize our future and explain it to people. It could be like, voice note, written, video, live. Like, all these things. I know. Like, how can we transform that now into a process that helps our business? So a lot of ideas have come up, as in, like, these 17 days could be an indoctrination sequence for an email because people are connecting with me with a real Louise, right? Like, yes. And I'm going through the challenge just like everybody in our group because the first time that we do it and I'm discovering all these things because, like, well, now we're sharing stories about, you know, the vacations or my parents or, like, what I like to do on my time off. Right. And people are going to connect with you on that so what you're saying is so good because people, so many people need it.

[Lori]

Yeah, it also, I would also like piggyback on this. The 17 day challenge that you're doing is also to like, at the end of each day, you know, pick up your phone, pull up those voice notes or some sort of a notepad or something. What's a story that happened today? Something happened to you every single day?

[Luis]

Yeah.

[Lori]

You know, every single day. Like I've said to my clients before, she's like, I don't know what to write to my email. I don't know what stories to tell on social media. I'm like, what happened yesterday? She's like, I was watching Netflix. This happened to be like, I was talking to her on a Monday. And so she, on Sunday, I'm like, what were you watching? She's like, ted Lasso. Like, I had like, okay, why? She was like, I was procrastinating. She was like, I was supposed to be editing my website copy, but I didn't want to do that. So I was watching like, there's a beautiful email. There's a beautiful story right there. You know, like, how many people procrastinate on the things that they're supposed to on their to do list and they turn to Netflix. So the next time you're watching Netflix for the third hour, maybe you should stop and ask yourself, what should I be doing? I mean, like, there's a story every single day and it's about getting in the habit of noticing those stories because those stories you can use on your podcast in your written content on stage.

[Luis]

Yeah. Oh, so good. I know the funny story in procrastination, I'm master procrastinator over here. The other same thing. Like, we had to do all these things and we are going through a revamp of processes with our team and have to review a few of them. So I started, I was like, perfect. I feel great. And after 30 minutes I'm like, I need some coffee. So I went down and then I drink my coffee and then I came back up and I'm like, I jumped on YouTube and then jumped on this other page. And you know what? I feel like I get this creative urges all of a sudden. As in like, I feel like I'm very creative. I need to create something and I record. I. I wrote, I put some tracks on it and I started editing a little one minute song about procrastination. And it's like, why? Right? And it's not ready yet. It's gonna be, but it's like this, like, lyrics type video. And then, you know, it's. I'm going to publish it because part of it is like, how do we. The story there for me internally was like, okay, I'm redirecting my energy. Maybe it's not the best, but this beautiful thing came out of that. And he's going to get some attention, is going to elevate our personality and so on. And guess what? Once that urge came out, I went back and finished everything on time, which was great. Right?

[Lori]

So maybe you just needed a creative release.

[Luis]

Exactly. And I was like, maybe that's a lesson. Right? It's like sometimes we think we need to do these things or create in a certain way and maybe just like follow that urge and create the thing that you want to create. Right?

[Lori]

Yes. Yes. But I think also at the same time asking yourself, am I avoiding doing what I'm supposed to be doing?

[Luis]

100%. Always avoiding it.

[Lori]

Yeah. And like, what can come of this then? And you created a song, which I can now. I can hardly wait to hear this.

[Luis]

I know. My mom told me I'm not a good singer. And you can tell.

[Lori]

Thanks, mom.

[Luis]

Yes. So she has a story. It's hilarious. Like, she's like the musical person in our family. My dad was sports. We follow soccer. That's the dream. And I remember when we were like five years old, she puts in a music class and part of it was playing these, like, little instruments, but also singing. And I was chosen to sing a solo in a Christmas song in December. And I remember that moment. Like, I remember performing and all the eyes on me and claps at the end. And I remember my mom being, like, proud. And later in life, she told me that she was praying for like the whole week that I hit the notes on the song because she knew that I was not good. And apparently I did that that one day.

[Lori]

So I was like, oh, my God, this is hilarious. That's awesome. That's a great story. Which reminds me of a singing story. Now I'm. I gotta go write that one down.

[Luis]

Yes.

[Lori]

Yeah.

[Luis]

And that's why I don't see karaoke. Full circle.

[Lori]

Yes. Yes. Full circle. I don't either. I have. One of my sisters is self taught. Self taught in six instruments. And she has a voice that she walks up to, you know, when she shows up for choir practice. Do you want me to be soprano or alto today? That's the kind of range that she has. It's like all. All the singing and musical DNA in my family went to One person.

[Luis]

That we have a lot in common because Fonzie is learning the guitar. He's doing really, really good. And I'm like, perfect. You're gonna perform in my kids birthdays.

[Lori]

That's right. No, I elevate those birthday parties.

[Luis]

Elevate those birthday parties. But you know, Laurie, I, I really thank you so much for everything that, that you've talked to that, you know, we talked about your own language. We talked about a technique to use with a teleprompter. As you were explaining it, I was like, this is great because here's a quick example. You, let's say you're not good at writing. That's me. I'm going to go with my example so I can record a quick video. I put that video into amazing tech. It could be a software like Descript or Captcho. It will like put it out for you and be like, create like a little script for one minute video. It goes out to your Word document as you start reading it. Right. You said read it first. If it doesn't sound like you start modifying and make it sound like you. And then that's the thing that you load on the teleprompter and you do that and you do your reading like.

[Lori]

Yes.

[Luis]

Correct.

[Lori]

Yes. And then you sound like you and not somebody else.

[Luis]

Exactly. Awesome. So we went through that. We also talked about like decide what type of podcasters you want to be. And we kind of went through example. We play a little bit devil's advocate in there. You did, yes. And Lorianne, like hit me with that, with the data. Like, no, this not. This is great. This is why we come here. Right. Because we want to expose like different scenarios. And it's funny because, you know, we have a story when we bought this mics like 5 years ago, you know, everybody probably tells you, I hear my voice in the microphone and I hate it. Right. I don't know. Was that you?

[Lori]

No. I have a hold, like whenever somebody shows up and says I hate my voice, I got a whole thing that I talk about with them.

[Luis]

It's like if you summarize it.

[Lori]

Yes. If you hate your voice, I bet you're holding yourself back because subconsciously you're thinking, if I hate my voice, they must hate listening to me.

[Luis]

Yes.

[Lori]

And you're either not saying what you need to say or, or just being quiet. Like I was like, let me just sit in the back of the room and you don't raise your hand, you don't speak up, you don't go. You don't hit the live button.

[Luis]

Oh, so good. Yeah.

[Lori]

Fall in love with your voice.

[Luis]

I'm going to start. I'm going to start using that with the people in our studio because we. It comes across and my story is zero relatable because the second we turned these mics on and we started talking to them, we're like, oh, my gosh, I love my voice. What the hell? Like, this is so good. So, yeah, it's horrible. I cannot share that story too much.

[Lori]

Yeah. Because the reason why most people don't like the sound of their voice is because what you're hearing, you know, like, the wavelengths are actually, like, bouncing off inside of your skull.

[Luis]

Yeah.

[Lori]

You know, it's not what you sound like to other people.

[Luis]

Yeah. You know, and for the first time is something different. Right. And so, yeah, it is different. Let's see. We. We talked about a technique of, you know, how to make sure that you're good at something. Ask your friends here.

[Lori]

We.

[Luis]

Yeah, like, when you press go to your friends. Go there. No. And so much more. And, Lorianne, thank you so much. Like, what. What will be as we wrap up the show? Like, what will be one thing? Almost like we call it Golden Boulders. Like, next action. People are, like, starting to publish. People are starting to put their voice out there. They might feel a little intimidated. And I feel some friction. Like, what's something that you could recommend as a tactical tip that to move things forward?

[Lori]

I'm going to use a quote that I'm not going to do word for word from the gentleman who started LinkedIn. And he said, if you're not embarrassed by your first prototype, then you waited too long. And I take that as, like, just take action, move forward. My very first Facebook Live is still out on Facebook, and I am like. And this is a woman who was. I spent years on stage, and I am, like, as flat as cardboard, and there's, like, no depth to me. I am scared because I am talking to my computer and nobody else, but I leave it up there because I want people to see. That was me then, and this is me now. Like, even speaking virtually, this is a skill. Speaking on my podcast, it's a skill. So get out there and just take the damn baby steps because you will get. Do the reps, you will get stronger, and you will be so damn proud of yourself later.

[Luis]

Yeah, absolutely. And besides, like, I heard, like, so good, by the way, Golden Boulder sound Gaboong, because I don't have my soundboard right now, but I also read the other day is like, if Your content is no good. People won't be able to see it because the soft, the algorithms are not going to push it. So what's, Here we go. There's a good way that's out there.

[Lori]

That is such a win win.

[Luis]

Like, guess what, like, okay, put it out there. A few people will see it, right? And it's going to be, it's meant for them. You're going to help, you're going to be helpful. But I think the fear comes to, like, what if, like millions of people see this, right? And I think to get to the point where like millions of people see this, either we pay for it or we are so good that we deserve that attention, right? So let's start building. Build your prototypes. They're going to get better every single time, I promise you.

[Lori]

That's right.

[Luis]

And let's move forward. And Lori, how can people connect with you? How can people learn more about what you do or work with you?

[Lori]

I would say there's two places that you can learn more about me. One is on my podcast, which is Be In Demand. It's a podcast all about how to write and deliver amazing presentations. And also right over on my website is Speak and Standout. And from there you can follow me on your favorite social media. And there's all sorts of goodies on my website.

[Luis]

Oh, yeah, by the way, we're going to put all those links right below in the description. All you got to do is grab your thumb, scroll down and just click any of those. Laurian, I'm officially inviting you to do a super tactical session for the Business Creator Club, which by the way, if you're listening, you have no idea what that is. Go to Business Creator Club and you can go sign up. That's our community aspect, a lot of business creators and we're learning together and we're like testing things together. So I would love to invite you and actually do a session there.

[Lori]

Done.

[Luis]

We can talk about the specifics, like specific topic later, but if you're listening and you want to know, want to learn a little bit more specifics, let us know in the comments below and we'll make sure that that gets to Laurian. So we can do this session.

[Lori]

That sounds great. That sounds, you know, anything to help more people, like share their voice and tell their story.

[Luis]

So good. Okay, what has been one of the craziest stories from your customer? You don't have to say a name, but it'd be like, wow. Like that story.

[Lori]

Oh, from one of my customers, my clients or you?

[Luis]

I don't know, like, that you've seen on stage. And you're like, wow, so impactful.

[Lori]

Well, I am going to share a client success because she gave her in demand signature speech. She stepped off the stage to 26 paid speaking opportunities for one organization. So I got the message saying, lorianne, I use the speech that you helped me develop, and this is what I got. She goes, now what do I do? So it was such a funny conversation. I was just like, okay, here's what you want to do next right now while this is still really hot. So that's what. Yeah, that's what an in demand signature speech will do for you when you, you know, it's. It's about really giving the audience really good value and at the same time calling in, pulling in, attracting the right people to work with and the people who aren't your ideal clients, it's not that you're pushing them away, but they become referral agents for you.

[Luis]

Oh, so good. Awesome, Laurie. And thank you so much again.

[Lori]

Thank you.

[Luis]

And then for those listening, thank you for tuning in. Go to content is profit.com to find all the other episodes. Go tobusiness creator.club for the community and Biz Ro CEO if you want to find out a little bit more about what we do with content production. Ah, so good. We'll see you guys on the next episode. Take care.