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Is AI Taking Over Content Creation and Human Connections? Recap From Local Event
00:26:38
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- [00:00]
A
We've got some new talent. I'm Louise. I'm Louise.
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B
And you're listening to the Content Is Profit podcast. Hey, guys. Welcome back to Continuous Profit Today. We are back with Banger Episode. We had an event on Friday, and we want to kind of chat a little bit about it. Fonzie is now here in the studio with me. Fonzie tells you are in paradise, my man.
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A
Yeah, I don't know if paradise, but I'm on the beach.
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B
South Florida. South Florida. You went a little bit south, Speak Spanish a little bit better.
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A
No, no, this is a community of all people, so.
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B
Community of all people. Yeah, but, yeah, we're. We're far apart today, but, you know, we're still committed to you and the content world. Anyways, Friday, Friday, we were invited by our local university here, University of North Florida, to go and chat in their social media day. They do it every single year. And this year's topic, like a lot of it has been this year, is AI, right. In the content world and production. And we are able to give a little presentation, about 30 minutes on AI and how can we utilize it to save a ton of time and hopefully increase the revenue in your business? But there are also other experts in there that put their point of view around AI. So Fonsi was there in the audience as well. What do you think? We know that you are not best friends with AI, but what was your take on the local events? Right, it's very local. Lots of local entrepreneurs. Local, you know, local people in there.
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A
What did I think? I mean, in general?
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I mean, do you have any, like, one or two pieces of information that you really. That it really resonate with you?
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A
I mean, I think there is Jay, the last one that spoke, which is a very successful agency owner here in Jacksonville. I think I like his presentation the most. Right. Because it was more about kind of like the state of AI, things that can be done with AI possibilities like how to use them, etc. Which, you know, as much as I dislike, to a. And to an extent, AI, I thought it was. It was interesting, you know, And I do agree with him on the fact that you're gonna have to leverage it and use it and learn it rather than just hate it. Right. And. And then fall by the wayside, whatever. But something that I did notice with a lot of the other speakers is that it gave me this feeling and I wrote this, right. It says it kind of feels like it's a race to became the AI expert, you know, prompts how to's what are the tools? And I'm reading verbatim what I wrote down that day. Makes me wonder how much AI is behind people's businesses. Do they actually use it as much as they preach it? Right. I don't know. I thought it was very interesting that listening to a lot of people just kind of like sharing on, you know, the tools that they use and how they use it and all that stuff. But yeah, I don't know, I think I would have liked to. I don't think nobody actually share a single stat on, you know, the use of this has decreased our production time by the X amount of hours, which has resulted in these other things, Right. It was more like, yeah, you have canva that will make presentations for you. I'm like, okay, well why do you know, like, why are you using those presentations for? How are you leveraging that? Right, yeah, it's. I actually came across this term today which is very interesting, right? It's called tool first thinking. And the definition is, you know, thinking that a single tool or an accumulation of it, when fully optimized for efficiency, will help you achieve more results now or in less time. And I think like a lot of it was kind of like two first taken, right? A lot of that talk.
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B
Yeah.
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A
In comparison to Jay, which was the last one again and again, honestly, he's probably the most successful person in that room that day. Jay was more of, felt more like a visionary. Right. The way he thought about AI and the way he looked at AI and I mean, it is here to stay, you know, as fortunate or unfortunate as that may be. But again, my main beef with it is pretty much outsourcing your thinking. Right. For me is sure you can leverage AI to do some of the tedious low leverage tasks. And honestly, I'm all in for that. But when you start using it to stop thinking, I think that's where I worried. Right. Because what you don't use, you lose. And that's a reality with your brain. You know, all the information that you don't use, you lose. And if you're literally outsourcing everything that you're doing, all the information that you're coming from, you know, like structuring, like doing the connections in your mind when you're writing stuff like that is important. And if you're outsourcing all that stuff to AI, that's going to be a challenge, right? That is going to be pretty bad, especially for expert based businesses consulting. Right. And I know Jay in part talked about how AI can write better than anybody else. Right. It's like, yeah, I'll write better than the best writer. But in my mind it's like, well, do you need to be the best of the best, you know, writer to be a successful writer? Right. And in reality is that no, you need to be you as a writer and potentially do it consistently. And I don't know, I think for me there's more value personally. And this is a conclusion I got after that. Again, I think AI is useful for low leverage tasks, right? And like repetitive, mundane tasks that, you know, is, is not going to help the person that is actually doing those. You know, it is not moving that person is not improving the person that is doing that task either. Like, okay, well, let's outsource those to AI. But at the same time, I think there is a value in the human experience of learning a skill rather than let me outsource this part for the other one. And again, there's cases for everything because I can understand how a solopreneur, you know, that is trying to just build a one person business and might require multiple, multiple skills, might want to outsource some of those skills to AI. Again, different scenarios. There's not like a one size, one size fits all. And that is a challenge about it. But reality is that the technology is growing. It's just going to get way better, probably way scarier, you know, that these are going to be able to happen. But I still stick to my prediction that we did, I don't know, probably a year, two years ago, which was that I think in person events are just going to become way more valuable because people are going to seek connection, they're going to seek human conversations, right? Because it's going to get to a point where you will not know if you're talking to a human. When you're online, you're going to be recording a podcast and you share with me. There's a thing you're going to share with here in a little bit that is mind blowing, right? But like, you're not going to be knowing if you're going to be talking to a human or a robot. And there's something, you know, physiologically, whatever that happens when you're talking to a human, when you have that human connection, that makes it all way more exciting.
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B
So, yeah, I mean, just, just this weekend you recommended us to go watch a movie, right? Irobot with. With Luca the Wild Robot.
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I. Robot.
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The what?
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The what you said iRobot, which is an old movie from.
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Which is the Wild.
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Irobot is like where we going? IROBOT is always.
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Well with the wild robot, right? Like the main character, like develops all these feelings, right? But it's all AI. And I kept thinking, I'm like, wow, like, this is crazy because, you know, with Elon announcements of like, the robots that Tesla is doing, it's like it can get. Maybe that's it, you know, maybe that's, that's the direction. But like you said, obviously right now the context of the conference was teaching small businesses how to leverage AI in different ways. And like you said, I agree 100% with you. I think it was like, very tactically oriented. Like, this tool will help you do this. But to J point, and to us too, because we've tried how many AI tools right, in our process, in our things. And, and we use, you know, I guess a layer of AI in some of the tasks that we execute. But like, how, how many of those things are the business owners that attended that conference going to go try out or maybe implement what they, what they do? I think, you know, we need to look as entrepreneurs or content creators a layer below that and be like, what's our foundation? What's. Like, what are the tools that we currently have that we're good at? And how can we maybe use AI to leverage maybe sides that we're not that good at, for example, and at the framework base. And I think on my side, like the presentation, how we framed it was based on the levers. And maybe if those levers are present to you, and if you don't know what I'm talking about, you can just Google six levers. Bizarre. I'm sure the episode is going to show up in ContentsProffet.com but based on those production layers of content, what are some things that we can use? And to me personally, a lot of those tools are things that I use every single day and even with the prompts. But how can you elevate? And Jay said something that I really resonated with. I think it's like the next 10 years is going to be like the era of the generalist. Generalists, right? The people that maybe do a ton at a decent level. Because AI might elevate, you know, that thing that you might not be as good as that you might have to do for a certain period of time before you go and find somebody as a really good, you know, person that can go execute that task. You know, but little examples like just now, we're just having a conversation with a previous Contents Profit guest, George Bryant, and he was telling Me that he. He let go of having like this like crazy, like, awesome high production studio. And he's now in nature and he's sharing his message from. From nature. But he also is a big fan of quality and like, the way that content looks and the way that content can be presented, for example. So, like, a good example is like, now we have AI tools that might enhance the audio that you record remotely, right? Or we have tools that might record remotely and AI engine will make sure that that footage looks really crisp and nice for the consumer on the other side, if that's something that matters to you. So there's like this micro things also. Micro things that happen also behind the scenes that we might not be very aware. But there are tools out there that can help you do that and create a lot of flexibility, right? Because if you are, for example, like Fonzie, which, you know, likes to be outdoors and likes to be on the road and, you know, maybe like to have a podcast van one day, right? How cool would it be that we have these tools to help us leverage and get our message across? It doesn't matter where we are, right? We don't have to be cooked up in a studio for 24 hours. I think another case study that they share in there was the way that we can read and visualize data, especially with feedback, if we have big data points coming for whatever your content strategy, your marketing strategy, your sales. This girl asked the question, I struggle looking at numbers, and I might not be the best at using Excel or, or sheets to put these numbers into reading form and understand that AI is really good at something like that, where you can import like a CSV file and it can help you visualize that data for you to make good decisions. So I think there's points, and as long as we identify where those areas are where we might be lacking some skills, I think today that's where we need to focus. To your point, Fonzie, at the beginning of the conversations, I didn't see anybody that really said, I use this tool because it saved me X amount of time, and then it helped me generate. Generate X amount of revenue, for example. I think to your point, that's where people need to get started, right? It's like, okay, what is my inventory of time and resources and how can I leverage maybe a couple of these tools to help me get to the next level while taking account of those results to make sure that you can sustain it over time?
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A
I want to clarify, it's not that I don't believe that AI isn't useful. I do think AI is useful in a lot of ways, right? Like you mentioned the example of like the audio, right? With a click of a button, it can make audio sound super nice and crispy, right? And it saves you maybe, I don't know, 40 bucks an hour with an audio engineer or even, let's say 10 bucks an hour for, you know, somebody overseas to do it, right? It is useful. And I do think there's going to be a big shift on the workforce, right, for this type of, this type of jobs, right? Again, you can edit a podcast in seconds, right, by pressing a few buttons, right? Of course there's going to be some quality control, etc. So like you said, it's probably going to shift to somebody that is going to be more adept to using these tools, understanding the process, you know, because there's going to have to be quality control that is going to have to be done and something needs to be fixed. The person, the general is, right? My need to possess a few skills to fix things here and there. So again, it's not that I don't believe that it's going to be useful. I think it is already useful in multiple aspects. It's going to be more useful in the future. It is going to shift a lot of work for many people. My thing is, again, for the thinking part of it, right? The people that are just like, let me chatting here and like, you know, tell me 10 ideas about this stuff. Why don't you just go and talk to your customers, right? Like, why don't you go and talk to the people that you're trying to help and like, get the ideas from the people that need it the most, right? Because at the end of the day, like, it's being trained on the same data, right? So it might not give us the same exact answer, but it might be similar, right? If I ask him for 10 problems and 10 headlines for a piece of content and you ask him the same questions, like it's giving us an answer probably based on the same data that it might be trained and I mean, I might be wrong on this, right? Correct me if I'm wrong, right? Feel free to send us a message and explain this a little bit better to me. But like, the answer might not be exactly the same, but you know, eventually, like, if everybody's feeding from the same thing, like, everything's just going to start kind of like looking the same potentially, right? Other things that they didn't mention in, in the event, which I know is going to improve, but it's like ChatGPT has a memory. All these things have memory. So you can only feed it so much until it starts forgetting what you fed it. It's not like you're like, yes, let me train you with all this data. No, after I think it's like 10,000 words, something like that, it starts forgetting, right? Which given it's a lot, it's a lot of words, but just keep that in mind. And then also it has hallucinations. So for me it's a matter of like, whoa, like, are people using this and taking everything at face value, you know, and saying like, yeah, because ChatGPT said it is, right? Rather than still question the AI. So again, think, yes, it is useful in certain areas for me, on the expert base, let's say thinking realm of consultants, expert coaches, whatever, anybody that wants to build their own skill. I think that it's. That it's going to be a little bit challenging. I know I'm a little bit gloomy on that end.
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B
I mean, I think, you know, as entrepreneurs and as content creators, I think we are about to face a fun era where we can experiment with a lot of things. But, you know, a word of caution is make sure that you know what your framework is, make sure that you know, like what the baseline and the message and who do you want to help with and then start identifying those areas because there's going to be a ton of tools that are coming out. We see it every single day. The major players, you know, like Google or Meta or OpenAI, obviously their platforms are being developed and growing, but as long as you remain authentic to you, and I think that's, you know, the post I wanted to share from our friend Alex and Filippo. He interviewed Brianna Ansaldo, right. She listened to 200 AI podcast and I really, a quote that resonated was like, without authenticity, it's just a bunch of noise, right? And that authenticity, right, is not only on video or voice, is also writing like, so how can you bring that out and the human element, because it's going to be almost like a luxury moving forward. So based on that post too, as we close down the episode today, he, he mentioned that according to a study that they did on, on Pod Match and their platform, 1700 known AI podcasts exist today. And this means fully AI hosts or guests. So interview, like he asked a question. And 578 podcast guests voted that 9.3% said that they'll be open to explore the idea about, you know, being interviewed by an AI podcast. But 90% said that they would never want to interview by AI. And I think I'm right there too. I don't think this is weird. It's so weird. And you know, maybe wants to see how it reacts to the answers. But in general, right. Like if the. I think this might be just people like testing the system and see if they can get something without doing the work. And you know, also we have to be in alignment with our values for our business and our content creations are. So I don't think that aligns with, with me at all. But I think it's really interesting that are people testing it out and I mean, just watch probably a couple episodes ago where you presented this like audio the reaction of AI and I was completely fooled that it was a full conversation between two people.
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A
Yeah. I mean, I know this is obviously very subjective and probably reactionary, but I'm like, just the fact of knowing that a conversation was hosted by AI, I'm like, like that already makes me lose interest, you know, because I'm like, again, like I'm. You've heard it, you're you, you are the brand. Right? So yeah, if you build a brand around an AI, rather machine, it's like again, there's that lack of, like this lady said, authenticity. Right. Of connection. Which I think why being able to prove that you're human. Right. Is going to be very, very valuable here in the future. But I don't know, like, again, I would try it. I would listen to a podcast that has been hosted by an AI. I would be open to being a guest on a podcast as a host is an AI. I think it would be interesting to see how it goes. If you can spot that the fact that it's an AI, how intentionally the AI listens to you, how intentionally the questions that they ask you are. I think dabi an interesting experience, but just. And this is subjective, again, very reactionary on my end. But like just knowing that it's an AI, it kind of like it's a little bit of a turn off, you know, like it's not the same if they tell me, dude, you're about to interview Gary Vaynerchuk than if they tell me, hey, dude, you're about to interview an AI of Gary Vaynerchuk that has been trained on all his conversations that he has ever had, everything that he has ever posted. Like, he literally has all the knowledge that Rio Gary does or that all the knowledge that, you know, Gary has posted online has. But I'm like, yeah, but it doesn't Have. This is gonna sound a little bit silly, but I'm like, it doesn't have the heart that Gary does, you know, maybe doesn't have some of those childhood stories, like those things that make him Gary. You know, it's just a machine with a lot of information that maybe can rationalize certain stuff, but it's not the real deal, you know, So I don't know, is. Is odd. Again, I'm open to checking it out. Maybe we have to find some AI podcast and give it a listen and get all freaked out. But, you know, I think it's, for me is again, the human connectivity, that heart, you know, I think just being able, that's one of the most beneficial things that for me personally with content, is profit. When we interview people, it's like seeing their heart, right? Like, like we've cried on the show, you know, like we've. And just knowing that you have a. That bond with somebody that is real, that, you know, I, AI might make me cry, but at the end of the day I'm going to be thinking, it's a freaking machine. That machine probably doesn't even care.
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B
You're. You are crying because you, you're crying because you're crying because of AI.
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A
Crying because of the iRobot is going to become real, man.
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B
No, that's awesome. And I think obviously all the thoughts are valid. If you are very pro AI and you like an AI podcast episode or AI full on content, let us know if you are using it currently in your business. We would like to hear the case study and see how you're using it and how it's benefiting, you know, maybe your team, your business, your bottom line. We're always open to these ideas at the end of the day. Right. And. But I personally do think that authenticity is going to be scarce moving forward. And I think that's a skill that we all have to develop as content creators and entrepreneurs and business owners. Because at the end of the day, people do business with business. Right, sorry, people. People do business with people. And anyways, I think we have to hone that in and just focus on what you enjoy producing. Right? We enjoy producing a podcast. We've said it a thousand times. That's why this is our main form of content. There's a lot of people that enjoy writing, focus on that skill. There's a lot of people that focus on maybe a certain type of video production, focus on what you enjoy, creation, and then find the people or the tools to kind of fill in the blanks as you move forward in your process. But Fonzie, any last thoughts before we head out?
- [23:18]
A
No, that's it. If you got any beef with AI, come join my group. My hate group. My AI hate group now. I'm kidding. I'm looking forward to where all this is going to go. And of course I'm open to changing my, my opinions and learning. I just, I don't know, I think I value too much human connection.
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Yeah. Favorite, favorite tool that you saw in there. Do you see anything that kind of resonated with you? I mean, you've seen.
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Yeah, I feel like all those are. They should like, I feel like in a sense it was somewhat on the basic end of AI, the tools. I feel like we for the most part use them all. So not really. I don't think I have any.
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B
Yeah, I mean, based on what Jay shared and by the way, those that want to know a little bit more. Jay Owens, he's in San Agustin with his agency. He's been also a guest on the show. So you can just search contents Prophet Jay Owens and I think Claude. I'm excited to try out. You know, I'm, I'm a, you know, I'm very big user of ChatGPT. I've used it almost every single day, assisting me with different things. But I'm very excited to check out Claude and see how good of a writer he is based on the content that we create here authentically. So anyways. All right, last thoughts, guys. Thank you so much for tuning in and thank you for tuning to the Contents Profit podcast. Go ahead and follow your show in your favorite podcasting platform and on social media at bizbros. Go.
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A
Oh, I forgot my part, dude. Yes. Follow us and leave us a five star review. See ya.