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Content Is Profit
Is Your Message Too Much for Your Business? The Price Of Telling Your Story
00:44:34
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- [00:00]
A
Hey, guys, and welcome back to Content is Profit. Today is a special episode because as you can tell, we're not in studio podcast suites or we're not in my home office. We're here with the wonderful Karen. And Karen here came to us with a couple questions about a show, and we got to know her a little bit better, and she's a serial creator. I mean, it's been creation after creation her entire life. Uh, she's been pushing to create a very positive impact, and part of that is a new show that she's launching right here where we're recording in her home studio. So welcome, Karen, to the show.
- [00:42]
B
Thank you. What an amazing introduction. Wow. Am I gonna live up to that?
- [00:46]
A
No, you are. You are. Since the moment we started chatting, I really got impacted in a positive way with, one, your energy, and two, your drive to create positive change through the stories that you. That you want to share.
- [01:03]
B
I do.
- [01:04]
A
So, to me, that was incredible. And you know why? We're big fans of podcasting, number one. So a little context for Content is Profit. Obviously, this is more of a business show, but I think there's a massive lesson with you on how you want to do and that you're not afraid to share your stories. A lot of people out there in our community, or maybe people listen to the show that might be intimidated by sharing their stories, maybe because they might see it as. It will affect their business or what they want to do, because it's so, you know, together. So I want to kind of go dive into that a little bit.
- [01:40]
B
Yeah. I think that has surprised me more than anything else in curating this podcast and in talking to people and talking to them about how I wanted to interview them, how I wanted to intertwine our story and kind of tell, you know, the adventures of my life, but also incorporating other people into it. So they are telling their stories. And the hesitancy I got from authenticity is really. It was shocking to me, really.
- [02:16]
A
From the people that you want to bring onto this.
- [02:20]
B
I realized that in telling my stories, it's going to impact other people in their lives. So I'm. You know, I'm. I understand.
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A
Yeah.
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B
And I don't want to blow up other people's lives. I'm not, you know, I'm not just. But it is my story. And. And when other people talk about, well, I can't tell this part of my story because it'll impact my business or my job or. Or my life, my personal life or this or that, well, for me, it's. It's never been about that. I. You know, one of my stories is that I have a bipolar son. And, you know, having a mentally ill child is. It's. It's lonely. It's lonely.
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A
Yeah.
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B
You know, because you feel so stuck and so helpless, basically. And I think he's 35 now.
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A
Yeah.
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B
So. And still struggling with mental illness, but especially in his teenage years where I was just desperate for help, reached out to people, and it was just such a taboo subject.
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A
Yeah.
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B
And in my family as well, you know, people just didn't talk about things, and I think that's true for a lot of families, and I think that creates a generational pattern that repeats itself and incorporates it. You know, this trickle and ripple through generations that really we could. We could just create a better impact and. Yeah, that's what I'm hoping to do.
- [03:57]
A
Yeah. I love it. We. The theme, I think, of the podcast the last few episodes have been authenticity and.
- [04:04]
B
Right.
- [04:04]
A
You know, zero fucks given. Like, this is me. Not just like, for me personally, but also I think the advice now with all the AI technology that's coming out, I think the couple last episodes that we recorded, I was driving to podfest and I saw this ad right before we left of a guy that's like, this is my AI clone. You know, it's been so many hours that I haven't used my studio or like we've said all this time, and it just made me rant because what are we doing to trust? Right. Or what are we doing? What if the AI clone. Yeah. Is saying all the right things to attract that customer, but then when they deal with the real you or they meet you or is that really what we want the relationship to be with the people that come to our world, whether that's a business or the personal.
- [04:53]
B
Do you think that that will be a rarity in the future? Authenticity. And I think for me and my podcast, what I hope to create is, you know, a trust between the audience and what I'm doing and that they can believe what I'm saying. The stories that I'm telling. I mean, obviously everybody's perspective is. Is different. That's why I. I love the idea of sharing my stories with people who have been on the adventure with me to see their perspective and how.
- [05:25]
A
Yeah.
- [05:25]
B
How they viewed the situation from where they were standing. And I think that's what grasp audiences. I mean, I think we're so desperate right now for that.
- [05:38]
A
Yeah.
- [05:39]
B
With. With each other. And we're not talking face to face. We're here we are in a podcast and we're reaching out. But if AI can do it, then why are we here? You know, if, if I, AI can create it, I mean, there's going to be a lot of things that it can do, but can it generate authenticity and, and a relationship now?
- [06:02]
A
I think it was going to separate to the, the masters from the rest. Right. Or the experts from the rest. Because, you know, I watch a lot of comedy, I love it. And I think like the art form can teach us a lot. And you know, you see a lot of comedians that they're very comfortable with the crowds, right. And they'll have this conversation, they're back and forth, that they're quick and witty and like people will continue to laug and you might see somebody that's starting on an open mic and they might have their jokes really scripted and you know, the way that they want to deliver it. So that's how I see it. In a way it's like, okay, AI super scripted. They might be saying the right things, but is it the right tone? Is it like the right energy? It might not be the right thing for that audience at that specific moment. Right. Like, it cannot be standard. I think it's going to be an advantage for those that decide to be authentic and create and get better at the craft of delivering a message. Especially if you own a business, especially if you're dealing with customers every single day. Like, how do you troubleshoot? Right.
- [07:07]
B
As a real estate agent, we have the same conversation. You know, real estate is being taken over by AI, the marketing, the people, I mean, Zillow, it's all being generated by AI tech. And eventually, you know, they're like, oh, we're getting pushed out. Realtors are getting pushed out. Everybody are. There is still going to be a need for authentic, you know, an authentic person, a face to face person. Because some people just want that. It's going to be a concierge service. Concierge service.
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A
Yeah.
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B
And in real estate. And I think that's where I'm going with. That's what I've always offered because I'm like a full service.
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A
Yeah.
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B
Type of person. But I think that's, that's where real estate is going. And the real estate agents that are left are going to be offering a service that AI can't provide.
- [08:03]
A
Yeah. I mean, look at, you know, I think like with every like technology revolution or evolution of like things that are, that are happening, you know, when people went from their main vehicle being a horse to a car, right. Like people Are like, oh, my gosh, like, what is this?
- [08:19]
B
What are we gonna do with the horses now?
- [08:21]
A
There's still a ton of horses out there. There's like, people love those animals, right? They haven't got. If anything, they become more expensive, more elite.
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B
Right. It's an enjoyment now. It's, it's a choice.
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A
Exactly.
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B
Like, okay, you don't have to have this, but you get to have this. So we're, we're exploring in a different way.
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A
Yeah.
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B
A whole new adventure.
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A
Absolutely. Recently we started. So we've been in this debate because obviously, you know, we're Hispanics, we're Venezuelans, and our main language is Spanish. You can barely tell about my, my accent right now. But it's one of the debates when we started our podcast where it's like, okay, are we actually doing it in English or are we, you know, doing a double take where we do one episode in English, one other one in Spanish? So our decision, huh?
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B
Interesting.
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A
Yes. And that was a big debate because we decided in English eventually, because we decided to go after the American market, which is where we live, and the closer to us. We did launch a second podcast with content is profit called the Mass Live Show. And that was our test for Spanish. We stopped it because content profit got a ton of traction and capacity, you know, filled up the bucket.
- [09:32]
B
Right.
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A
We're bringing it back. But it's been interesting because now technology, when we decided to relaunch it, you could technically speak in English and automatically they can auto dub it for you.
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B
Interesting.
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A
When we did it, it's close, but it's like 70% close. But it's like, that's not my voice. Like, that's not me. That's not how I speak.
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B
But you're getting there, right?
- [09:59]
A
This is how it's getting there. But we're decided not to do it because we're like, it becomes this ethical thing where it's like, okay, do we really want to do it? And take Mr. Beast, for example, right? They dub all their videos and they do it professionally and they do it with human beings dubbing as characters. And there's a strategy here. He hires well known voices on those countries because the audience is already familiar with that voice. I'll give you an example. In Mexico, they hire the guy that voices Spider man to voice Jimmy, who's Mr. Beast. So people are already familiar with that voice in dubbing. And they're like, oh, they recognize Solomon. It attracts. Exactly. So with dubbing is your voice, but then the lips don't move and it's like the technology, I think, is going to get there, but it's going to be an interesting evolution to see, like, where creators can take this.
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B
I mean, look at where filters have us right now.
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A
Right.
- [10:54]
B
Like, yeah, I'm about esthetics. This is my studio, obviously.
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A
Beautiful.
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B
But that's where, I mean, people the visual.
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A
Yeah, yeah.
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B
And then everything else comes, I think perception initially.
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A
Right. It's like opening. Opening the door.
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B
I mean, I think you have to grasp an audience in all kind of ways.
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A
Yeah.
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B
For me, it's always been, you know, but it's a vision. You know, visual people see you first and then they listen. It's not the other way around.
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A
Yeah.
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B
I don't think that's true for men as much, but I definitely think that's. That's been my life experience. How about we just.
- [11:38]
A
Yeah, that way.
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B
Right.
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A
So how would you feel? Okay, so here's an example in. In our industry, and then we can. We can go through this. But I'm. I think this is really interesting because in our world, a lot of people feel very proud if they grow organically in a way, like their things, like the content. That means obviously it's resonating, it's doing these things. But at the same time, these platforms are built for paid media in a way. Right. So you pay to play a faster exposure, faster growth, all these things. Now there's this battle. There's a company that we worked with that they're raising money, and the industry that they're raising money on is very elite, is very like, you know, premium in this way.
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B
Right.
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A
And they started their platforms in an organic way, trying to figure out, like with the editors and this thing, that. That production, by the way, we don't. We don't handle that production where we just been with them in a consultancy aspect and then in our studio. And they weren't able to open the doors for conversations, for the investment, because the front value that these people were looking was audience was, how big are you? So they switched strategy to running ads and attracting audience. That way they reach 500,000 plus subscribers very, very quickly on their main channels. And all of a sudden, now doors are being opened. Do these investors or these companies are watching their content? Maybe one or two, but they're not. But it opened the door for opportunity.
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B
Right.
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A
So I would love to hear your. Your. Your thoughts on something like that. Not that specific company, but it's like the front. The front value, whatever it takes kind of girl.
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B
And I look at the goal. Who am I Trying to reach what is my purpose and why am I doing this.
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A
Yeah.
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B
So everybody has different answers to those questions. Yeah, nobody's going to have the same answers. So I think my strategy is whatever it takes to get to the end result.
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A
Yeah.
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B
And whether that's advertising, whether that, you know, I'd like to sell myself because, you know, I think I'm a hell of a product, but. Yeah, but what is it going to take to get there? I don't know, but I'll use whatever's in my toolbox to get there. Now, I think that's life. We use what we have. I mean, as parents, you know, as spouses, as. As friends, as. As we live life, we just. We pick up, we use what we have, and then when we get more tools in our toolbox, we use those. Yeah, I mean, that's, I think, the secret sauce.
- [14:17]
A
Yeah, that is. I think we've seen in our industry many case studies of things that maybe one day somebody tells, oh, it doesn't work. And then you look at the case study and it does work, and they're crushing it. I think, give it time. I think everything works, you know, and. And the tools, obviously there's different strategies that you can go about it, but I love your mentality of, like, whatever it takes. And I think, like, it makes a lot of sense with your story and, like, what you've gone through and, you know, talk to the camera, what the show is going to be like, where they can find it, because we want to send people there.
- [14:52]
B
Okay, well, we're FOXtails. FOXtailspodcast.com and we're all over the place, just like that. Foxtails.
- [14:59]
A
Yeah, we're gonna put the. Yeah, we're gonna put the link right below. As soon as he launches, it's gonna be amazing. And I highly encourage you to listen because, like, the first time that we came here and we chatted, we talked equipment, maybe like two minutes, but then we spent, like, two hours just talking about your story. And I think it's fascinating. And we're not going to share much here because I want people to. Can I go to your show? I'll listen firsthand over there. Now, I want to shift a little bit. So you do have a ton of family and people and relationships, you know, that you've interacted with. And when you made the decision to do this. Right. You mentioned earlier, some might receive it positively. Some might be, like, very apprehensive. Apprehensive to. To maybe show up or even, like, consume it. Right. And that puts Us training, relationships.
- [15:47]
B
Yeah. In some of my marketing stuff, songs that I've used, words that I've used, they're like, oh, no, that's not me. Or I don't feel that I can't be associated with that.
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A
Yeah. And walk me through. Walk me through that. Walk me through that. Like, how long did it take you to kind of decide on your message and be like, okay, like, has it been in your head for a long time? Because as a baby entrepreneur, I guess on my side, there's. There's ideas that are there, and they just stay there. Or things that I'm like, I should say this, I should do this, and then they stay there because of the fear of that external judgment. I guess we can say, yeah, right.
- [16:34]
B
It's the external judgment. And I think that's where we all pause and say, oh, well, how are people going to receive this? And I just. I've never looked at it that way. Like, especially, like, in. With my son being an example, when I was going through the. The worst parts of that and being in and out of treatment centers and just seeking support and help for that, and people were so gracious, grateful. People started coming out of the woodwork saying, I can't believe you. You share that with. With people, with, you know, openly. And we'd be at, you know, dinner parties, My husband is in politics and. And all, you know, a lot of things. And. And we would. I would just openly share our struggles, my struggles, my son's struggles. And people were receptive to it. They were, in secret, they don't want to talk about, but they would come up. Thank you so much for telling me that. We have been struggling with our. Our child or we have. Can you help? You know, because I just, you know, insurance, medically, all of these things were just really hard obstacles to overcome, and especially 20 years ago.
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A
Yeah.
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B
And basically I was spending my whole life trying to work this system, and I was looking for support. I was looking. I. I was looking to share because I'm like, oh, I found this. How do I get this information out? There's got to be other people. And every time I told somebody my story or what I was going through, they were like, oh, me too. Or, oh, I have a. This. Or I. I know this person going through this. And it was just. For me, it was. It was never. I was never ashamed of it. Like, I was never embarrassed of my son. I was never ashamed of his illness. We had. Growing up, I had. There was a lot of crazy people in my family, and it was never, they weren't ever shunned or they were always welcomed with open arms. We knew, you know, there were some people that were more stand back. But it just, it just never occurred to me.
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A
Yeah.
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B
And I think going forward, I think that's basically what I hope. Hope to bring forward. I'm just going to tell my story the way I do. It is some. Sometimes it's raw and I use raw words to express my feelings. And yeah, I, I am past the religious tendencies that are gonna make a barrier for some people. If they just see my words and not my heart, then I feel like I'm just not doing something right.
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A
Yeah.
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B
Because, you know, if we have to bleep out a word or do I just. It hurts my.
- [19:43]
A
Yeah, it chips away at that authenticity. Right. I feel. And I mean, there's, there's multiple examples. You have Gary V, for example. Right. He's huge on, on social media and he's huge on just like saying what comes without any filters. Right. And I think a lot of the pushback that he gets is he says, he says bad words and he's like, dude, that's how I feel it. Right. That's authentic to me. And that, that's how it feels good to say that way. And he's built a culture that doesn't filter that out. Right. For example, like, I grew up in a, in a very. I don't say very strict, but my dad was from a small town, he was raised Catholic. And I remember specifically on that topic of the bad words, right to this day, grown ass man, he's in the room and I'm about to say about where I flinch. That's.
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B
I don't, I don't, I don't say bad words in front of my parents.
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A
Excited.
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B
It's a respect issue for me.
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A
Yeah.
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B
And it's hard.
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A
Yeah.
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B
It, I mean, it's hard to think. I mean, if, if I think, oh, my daddy's watching that I'm going to filter myself. But when you said no fox, get no fox given whatever. I, I use that and even have a hat, you know, because I, Yeah, I really don't want to filter myself sometimes. I'm, you know, there's not appropriate. It's not appropriate. Exactly. But it's not just words.
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A
It's.
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B
It's a whole thing. I, I've, in my relationship with a creator. I think I've come full circle. My brother's motto is nothing but love. And he was a follower of Christ and, and I'm on that journey to find the way.
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A
Yeah.
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B
And I think, you know, I'm not there yet.
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A
Yeah.
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B
But certainly my journey has taken me down a long, winding path. I'm not out of the 40 years in the desert.
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A
That's one very exciting. And I can't wait to kind of see you flourish because as soon as you start publishing, this is what we experienced too. You listened to our first contents Profit episodes. Oh, boy. That was like, for us, was top notch. But you look at it now and not just the way it looked, but also like the. How we conducted ourselves was. Was really interesting. I like, this is such a passionate thing because once I guess in my head, I decided, hey, I'm just gonna. I like it just. It's just pretending or trying to do this. It just adds so much friction to my execution.
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B
It really. It takes away your creativeness. I put out one video and doing some marketing, and it was just the way I felt that way that day. And the song moved me.
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A
Yeah.
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B
And the pushback I got on one song. How dare you use that song. And all you got was. Was that and people that know me and know my heart, know my story, that have been on the journey with me to judge me in that way. I mean, it's like. It's a ridiculous thing.
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A
Oh, what was your. Your answer to that?
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B
I can, you know, I consider everybody's thoughts and then I just filter them through what I feel God is leading me to do. And I'm not a pure person. My journey's not pure.
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A
Yeah.
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B
I'm probably not heading in a pure direction at any given time. But my. My goal is to do better every day. So if somebody says that to me, I'm like, okay, let me review myself and see where my heart was at the moment. And if I feel like if my heart is in the right place, then I don't feel like I should, you know, judge myself or. Or it's. It's really like shame put upon you. Right. There was a. This is a. A poignant memory from, I think as a middle school cheerleader. And we had these things called lemon squeezes.
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A
Okay.
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B
And we would just sit in a circle. Our. Our coach would get us together if there was some problem. And there was a girl who. Beautiful girl. And I. I was the. I think I was probably the youngest of the cheerleaders. And, you know, it was a big deal. And she was doing things that other people didn't think were very becoming to cheerleaders. And so we got in this little lemon squeeze, started talking about it at the end, they took a vote to, you know, to keep her or not to keep her. And I think I was like the only one who was like me. I, I don't think we should be kicking her out for that. But her walking away in the shame that, you know, like her leaving that little pod at Sandalwood, it was like I, I just, that always stuck in my head and, and I, I think we project that on the people because of our own shame.
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A
Yeah.
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B
And you know, for whatever ever reason. And I'm okay with, you know, I'm, I'm not projecting things, you know, like on children's or, or you know, if I'm in a. I, I use language appropriate to my situation. You know, children. My dad, I'm not going to sit and cuss even my 28 year old when he's around my parents. He, he's free flowing, very respectable young man. But he'll say a word. And I like this when it's in my front of my dad because it's just not.
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A
Yeah.
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B
You know, they're from a different. So I know how to.
- [25:52]
A
But I used to say manage every situation with both hands. Like we can adapt. Right. But at the end of the day we can also be authentic. Right.
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B
But if I'm telling my story.
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A
Yeah.
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B
Then it's my story. Like, and if, if I'm sorry. Like, oh, you don't want to be on my podcast because I used a song or. Oh, I don't want to be associated with that. With what? A true hearted person. A person that's trying to be a better person. A person that's trying to help people. A person that's trying to live and survive. I mean we're all doing that.
- [26:28]
A
Yeah.
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B
You don't want to be a part of that. And I don't get it. So. But I will adjust around that person because I know that I think it's trauma from past trauma, past pain, past conditioning.
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A
Yeah.
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B
That. And so, you know, I will adjust my self around certain people. But as a podcast, if the goal is to tell my story, then I can't think about what this one person thinks. I mean, my dad is probably the one person in the world that I give a shit about.
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A
Yeah.
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B
What he thinks about me. But I'm gonna tell him his story, you know, and I'm gonna tell it like, you know, my dad was a rock star.
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A
Yeah.
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B
And he looks at himself and he doesn't see himself that way. But I'm going to, I'm going to tell the story through my Eyes my perspective.
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A
Yeah.
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B
And, you know, just let the chips fall.
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A
I think that's what makes things interesting in many ways. And I understand on the business side that you might be scared, you know, you might have doubts to. To lean that way because stakes might be higher. Right. Like, especially if, like, you own your own business or, like, you are the face of it, if you might be starting. We have a lot of people in our communities are just starting their businesses. Right. And it's like, man, like, I just. I have this job and I'm doing this side and everything depends on this. Or maybe I just quit my job and, like, if this goes wrong, like, oh, bloody. I've been there. Like, I. When we started our business, we were like 60k on the hall because, like, that was the commitment with. And, like, we had. We had to sell. We had to do the thing.
- [28:18]
B
Yeah. And.
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A
And this was during COVID with a baby. And we're like, oh, yeah, it's gotta work.
- [28:25]
B
Right. Yeah. I'm not in that position in my life. That's. I'm. I got safety nets. It. People look, oh, she can do this, or, yeah, I can do whatever the fuck I want to.
- [28:39]
A
Yeah.
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B
Because I've built that life for myself. I didn't come from anything. I didn't. Nobody gave me anything. It irritates the hell out of me when people say I married my husband for money. Because I was a very young widow when I met my husband, and I was making more money than him, and I was just doing my thing. But I've created a life that I'm proud of. I'm proud of the person that I am. And I understand that some people don't have the freedom.
- [29:14]
A
Yeah.
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B
To say what they want to say.
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A
Yeah.
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B
And I do. And that's a gift.
- [29:21]
A
Yeah, absolutely. I mean, you know, you look at things that are happening worldwide today. Right. Like, I'm from Venezuela. Right. We've been on the headlines quite a bit lately.
- [29:32]
B
I love your story.
- [29:32]
A
Thank you.
- [29:33]
B
And I want you telling your story on my podcast.
- [29:36]
A
Absolutely. You know, with that, you know, you can't even share pictures on your phones because the military will come and grab it. Right. So it's like, is this fear that if you see countries and dictators and people shoving that down and not allowing people to do it is because it is powerful. And we are so fortunate that we live here in a country. And if you're listening from all around the world, you know, hopefully you are in a country that allows you to do this.
- [30:07]
B
So don't miss and less countries that are allowed to do that.
- [30:11]
A
Yeah. Don't miss the opportunity to be able to create a positive impact with your thoughts and the things that you want to share with your products, with your businesses.
- [30:18]
B
Right.
- [30:19]
A
Because at the end of the day, we're here to solve people problems. That's what our business, you know, it's out. So this is one of my perspective shifts that happen when we're trying to, you know, learn how to sell our things. We were at this event and the host was like, do you think like, does your problem solve somebody else's? Does your products solve somebody else's problems? And I was like, of course it solves this and this and this and that. It's like, well, wouldn't it be a disservice you not letting them know that you exist? You're going to make their life easier, faster, better. Like, all these things they must know about you. And it was. They were talking about frequency and consistency in your messaging, your content, your thing. Because some of everybody's like, I'm just gonna be, you know, excuse. But I'm like, if you. If we really want to help somebody else, shouldn't we. We doing, you know, all it takes to put our message in front of them, like, I'm here to help you. I'm here to support you. Let's do that.
- [31:23]
B
What got me here with you is its own story, because obviously I reached out for help. I mean, there were many people that I interviewed to set up my studio and help me get started. And when I met you and told you what I was doing, you were. You could see my heart, you understood my story, and you're excited about the adventure where the other people, oh, yeah, we can do that. We'll set it up. We'll do this. But they didn't want to meet. They didn't want to, hey, we'll do it over FaceTime, whatever. And it's just really, this is why I wanted my own studio. Because when. When the moment hits me, I just want to sit down and talk. I want to tell what's going on. I want to help people understand that there are options outside of. Of just what you can see in your view. Because we get so stuck within ourselves that we think we're the only ones going through things or whatnot. But. But as far as. As me getting here, and this is how I ended up with you, because you were open to my story and excited about it. Because that's the energy that I need here. Right? That I think that's what Separated you from all the other people that I interviewed.
- [32:53]
A
Well, thank you so much. Yeah, I mean, those are, by the way, like, years of messing up many times and years of not understanding, really, also maybe, like, where people are coming from to, like, when we started, we were highly transactional, right. Because we're like, we must make money. Like, if we don't make money, like, we don't eat. Luca doesn't eat. Like, it was, like, very high stakes, and it was, like, an interesting balance to learn how to manage that. And at the same time, you know, we're probably.
- [33:23]
B
Well, you're doing a certain thing, right. And so you're offering a service, but if you're going to interact with people and what they're doing, you can. I mean, I felt your heart right away. And so I think that's, you know, what separates the. The cream from the rest of the crop. Right.
- [33:43]
A
Thank you. You're bit. You're being too nice. But I think, boy, it comes down to authenticity at the end of the day, right?
- [33:49]
B
Absolutely. But you have to have the skill set, too.
- [33:52]
A
Absolutely. I mean, it's been many, many conversations the way that we wanted to. I remember a story early on with Fonzie, my brother, when we started, you know, selling, I guess, or social media packages that we used to do back in the day. I had a job in a fitness studio, and one day he's like, okay, I'm gonna. I'm gonna go sell. And it was his job to, like, go cold, call a bunch of people, and then I will come in and, you know, we'll meet with the person and close the deal, hopefully. Well, he wakes up, he didn't have a job at the time, puts his headsets on, and eight hours later, I come back to the apartment. I'm like, dude, how many people you talk to? Like, we're framing, as in, like, let's chase the nose at the time. It's like, you know, if they tell you no, it's just a step closer to the. Yes, that's right. He made zero calls that day. He got in his head, he was freaked out. He shares his story. It's hilarious. But, you know, it comes down to, you know, if imposter syndrome or being nervous. It's just lack of experience at the end. We just got to put in the reps, get better and, you know, which.
- [34:58]
B
Is why you're here.
- [35:00]
A
Yeah.
- [35:00]
B
Doing this with me.
- [35:01]
A
Absolutely. And hopefully a lot more down the. Down the line, you know, at the end of the day, because, yeah, it's. I see this is my constant battle with my wife. And I love dancing.
- [35:14]
B
Yeah.
- [35:14]
A
And she's not the biggest fan of dancing. And this is like our go and go. But I remember it's like when we first danced on a New Year's party with my parents present. My parents are really good dancers. And in Venezuelan and Hispanic culture in general, you must dance.
- [35:28]
B
Yes.
- [35:29]
A
If you're a guy, you don't.
- [35:30]
B
The rhythm is gonna hit you.
- [35:31]
A
They will. They will take your girl. Like, if you go on a date, you're not dancing, somebody will except your girl.
- [35:37]
B
Exactly.
- [35:37]
A
She'll be like, whatever. But, like. Like, if you go to my. My dad used to make us dance with a broom if we didn't ask our cousins to go dance. He's like, you guys got five minutes? I don't see dancing with a cousin or with a friend or he's like, here's your broom. Yeah. And he inherited that from my grandma. But, you know, that. That forces you to get, you know, out of your comfort zone. And we're not gonna be good the first time we do it. The more we do it, we're just gonna get better and better. And my mom's feedback to Katie was, you are a good dancer. Like, you keep up. You are a good dancer. And even though everybody around tells us that we are good together and we're like that, she knows how to dance in her head, she still believes that she's not. And, you know, one day, hopefully, she'll realize it.
- [36:29]
B
Belief as a connector.
- [36:31]
A
Exactly. And with everything in life, Right. One of my favorite lines lately has been, in order for you to fall asleep, you first have to pretend that you're asleep. And that, to me, hit me, like, so hard, right? And it's like, that's. That's crazy, right? Like, what do you do? You lay down, you close your eyes, you're pretending to sleep, and then you fall asleep.
- [36:56]
B
And one of my favorite Coats quotes is, belief is a connector. It will eventually connect you to what you believe and whether that's fear, whether that's any of it.
- [37:09]
A
Yeah.
- [37:10]
B
So that's how it works.
- [37:12]
A
So good. All right, so as we wrap up, this has been such a good conversation. We need to bring you back after your episode. It's like, the best shows in the world. Like, what are maybe some thoughts or, like, lessons that you want to leave with people here? You know, we talked about messaging. We've talked about being true to yourself. Belief is a connector.
- [37:34]
B
I mean, for me, it's just. I think that I have a story that can help people. And my goal is just to tell it. Like, I mean people are going to hear it and they're be like, oh, even people I know, even the people that have been through the story with me or that were right there beside me are going to be like that's not what happened. And that's the great part of it.
- [37:57]
A
Right.
- [37:57]
B
I told still I'll tell stories and they'll be like, oh well, that's not how I remember it. Well, exactly. So let's, this is how we, let's.
- [38:05]
A
Go back up for this out.
- [38:07]
B
And I think it's just my journey because I think that there are people that, that can hear it and say, oh, me too or I'm not alone. I guess that's really, for me that's what helped me most throughout every struggle. Whether it was being a 19 year old widow nine months pregnant, whether it was a six year old little girl on a, on a, on a stoop at a 7:11 and her mom, you know, deciding to walk away. Whatever it was, was that feeling, am I what's happening? I'm not safe and I'm so alone. And so I think if, if I can give one person hope to say, oh, I'm not alone. Somebody felt that or somebody, oh you, that happened to you too. I think that that's my only purpose.
- [39:14]
A
So excited.
- [39:15]
B
That's why I'm not gonna mince words or, or you know, just, yeah, I think that's just my personal journey. You know, everybody has a reason.
- [39:26]
A
Yeah. And I love that your intention is so pure and honest. You know, you can tell the energy. Right. Like you could tell when somebody is sharing that story. That is authentic. Really.
- [39:39]
B
I don't want my heart. I, you know, I, I, I've decided to do a Put a pin in it. So we're going to keep a fox on the wall. And when it comes to a person, a part of my story that's going to, you know, involve somebody else's story that they don't, they're not ready to tell, then we're going to put a pin in it. I'm not going to burst people's lives. I'm not going to bomb people's lives. But yeah, because it's about my journey.
- [40:05]
A
Well, it's such an important thing to also, you know, maybe let go, be like, maybe this is not the right moment. That's okay. When we first started, I remember the guy that kind of motivated us to start a podcast. We were in a, in a mastermind. We put in a Lot of money into that at that moment. And everybody has been like, you guys need a podcast. You guys need a. It was like the hottest thing. It's like, right before COVID like, 2019, fall, 2019. And I remember standing up and asking him a question, because in our hearts, we felt like it was going to be me and Fonsi as a co host, right? And they were talking about this concept called the attractive character of a brand. And, you know, the brand has, like, a visual and that character, the. That voice that leads the people through the message and so on. And in their experience, of course, they've talked about one attractive character. Right? So my question was, like, who is it? Who's the best bro? Or like, you know, if we start a podcast, like, was the advice on that. And their advice was, one person starts the show, and it didn't sit right. Like, I remember being like, that's not the answer I want. And it was one of those moments where I was like, my intuition, my feeling like, is telling me something else. And we're gonna go. Excuse me, we're gonna go with something else. And it was, let's do it together. Guess what? 700 episodes later, this show has changed our lives. We helped each other stay accountable. Because the days I didn't want to record, Fonzie wanted to record, he didn't want to record. I want to record. We can. Something like a situation like this that is just me leading the podcast. Maybe he's, you know, with his fan. That's fine. Like, it just allowed us and make us this so, so much better. So follow that. Be. Be true to yourself. And the brand voice is not Luis or Fonzie is Biz Bros. Right? Like, and there's. There's, you know, situations where Luis Wiz bro or Fonzie Bisbro. Right. And we can. We believe that it will work, and it worked. Right?
- [42:11]
B
Right.
- [42:12]
A
So thank you for that.
- [42:13]
B
You're welcome.
- [42:14]
A
So cool. All right, guys.
- [42:15]
B
So glad you did it. And here we are.
- [42:17]
A
Here we are. I know, I know. Maybe that was a scary, scary moment. Where can people find you? How can they connect with you if they're interested to learn more about you?
- [42:27]
B
Your story dot com.
- [42:29]
A
Yeah.
- [42:30]
B
And you know Karen Fox.
- [42:31]
A
Yeah.
- [42:32]
B
All over social media.
- [42:33]
A
All over social media and your favorite podcasting platform. Guys, thank you so much. Again, if you want to be a part of this and if you have any questions on the business creator journey or anything content, go to business Creator Club. Join the community. If you want your five day clarity challenge refunds, you just go to business. Co monetize. It's going to help you Completely free. No strings attached. You're gonna have a full strategy. That's my plug. Go crush it. Go put your message out there. People need you. They want you. Anyways, I'll see you in the next episode.