Looking into 2026! Authenticity Isn’t Enough Anymore, Here’s What Actually Moves Content

Summary

Content Is Profit – Episode Summary

Podcast: Content Is Profit
Hosts: BIZBROS (A & B, also referred to as Fonzie)
Episode: Looking into 2026! Authenticity Isn’t Enough Anymore, Here’s What Actually Moves Content
Release Date: December 30, 2025

---

Episode Overview

In this reflective year-end episode of Content Is Profit, BIZBROS dissect the evolving landscape of content creation as 2026 approaches. With hard-won experience from working with brands like Red Bull and Orangetheory, they reveal why authenticity—though foundational—no longer suffices to cut through the noise. The hosts deliver clear advice on developing intentional, iterative content that generates real business results, sharing actionable frameworks, memorable lessons from studio work, and visionary goals for the new year.

---

Key Discussion Points & Insights

1. Gratitude, Growth, and Realizations [02:22–06:11]

• The hosts reflect with gratitude on their podcast’s journey—over 615 episodes, team growth, health, and personal milestones (including parenthood and crossing a seven-figure revenue mark).
• Quote [03:09]:
  “We launched Business Creator Club. It was an ugly launch, which is totally okay. It’s growing. We’re learning a ton on this new thing where we’re providing resources for the community.” —A

2. Authenticity: The Starting Point, Not the Finish Line [06:11–08:37]

• Authenticity in content is vital but overused as a buzzword; creators must move beyond superficial authenticity to genuine, research-backed opinions and sustainable processes.
• Enjoyment and sustainability are critical—sticking with formats and systems that allow creators to remain consistent, even as things get boring.
• Quote [06:31]:
  “Do you create in a way that is authentic to you, that you can sustain, right, that you enjoy? …Are you actually enjoying this process?” —A

3. Improvement Mindset is Essential [08:37–12:22]

• Fonzie emphasizes the necessity of improvement and intentionality over mere output.
• The goal of content is impact and results—not just activity. Posting generic, “me-too” content gets lost in the noise; creators need a point of view, clear differentiation, and a continuous feedback loop.
• Quote [09:39]: “It is too late if you are too generic... But if you have a point of view, if you’re novel, if you’re dangerous... then it’s not late for you!” —B

4. Consistency, Fun, and the Real Purpose of Content [12:22–14:04]

• Remove friction—systems and frameworks must “smooth” the process so creators can maintain cadence without burnout.
• Content with purpose: If your content helps, it’s your duty to get it out there; consistency directly impacts business outcomes.
• Quote [12:40]:
  “If you’re listening to this, I am sure... you have a business that is helping a ton of people and it’s a disservice if we don’t put our message out there.” —A

5. Studio Lessons: Asymmetrical Effort & Audience Clarity [14:08–16:52]

• Focus your creative effort where it matters most: the powerful front end of your content (hooks, intros, first impressions).
• Understand your ideal customer deeply. Repeat and amplify your key message even if it gets repetitive for you—consistency is what reaches new audiences.
• Quote [14:17]:
  “Focus most of your intention and most of your initial effort on where you get the most eyeballs... Most people... have a very big drop at the very beginning. That’s what it’s saying: it’s not interesting enough.” —B

6. Framework for Testing & Iterating (Templates vs. Principles) [16:52–21:28]

• Don’t just follow templates—grasp the underlying principles, then adapt them.
• Prioritize: Pick content activities that align with your business goals and resources; avoid diluted effort across too many channels.
• For those starting, aim for consistency (e.g., one well-thought-out episode per week).

Notable Quote on Templates [17:13]:

“Nobody templated their way to success. You need to understand concepts and how to apply them to your unique circumstance and context for it to truly work.” —B

7. Game Plan for Short-Form Content [21:28–24:02]

• Make a list of your audience’s problems, pains, desired results, and aspirations.
• Create concise content that solves specific micro-problems; add clear calls to action.
• Leverage stories for offers—engage those already in your audience, follow up with story viewers to drive conversations.
• Actionable Chunk [21:28]:
  • List audience’s pains/problems/desires
  • Make content that solves just one micro-problem at a time
  • Use stories for warm CTAs and direct outreach

8. Batching vs. Real-Time Creation, Resource Management [24:02–26:44]

• Daily/near-daily creation accelerates feedback and improvement, but adjust volume to match resources and stay consistent.
• Overthinking post-production slows shipping; focus first on message, ideas, and hooks over polish.

9. The Real Value Chain: Ideas → Hooks → Production [27:23–28:08]

• Optimize first for audience insight and compelling angles, not for production values.
• Example: Pro-level shows invest massive time on research, ideas, and audience mapping before producing a single episode.

10. Visions & Priorities for 2026 [28:08–32:17]

• Network outside your industry for unexpected growth and opportunities.
• Internally: Focus on efficiency for profitability; invest in skill development (copywriting, advertising).
• Quote [30:59]: “Profitability is measurement of efficiency, a metric on efficiency.” —B

---

Notable Quotes & Memorable Moments

• [03:09] —A: “We launched Business Creator Club. It was an ugly launch, which is totally okay. It’s growing. We’re learning a ton...”
• [06:31] —A: “Do you create in a way that is authentic to you, that you can sustain, right, that you enjoy?”
• [09:39] —B: “It is too late if you are too generic. But if you have a point of view, if you’re novel... then it’s not late for you!”
• [17:13] —B: “Nobody templated their way to success. You need to understand concepts and how to apply them to your unique circumstance...”
• [21:28] —B: “At the bare minimum... make a list of what are people’s problems now, what are problems... pains... results... desires... For the next couple of days, create a piece of content solving one of those problems.”
• [30:59] —B: “Profitability is measurement of efficiency, a metric on efficiency.”

---

Timestamps for Important Segments

• [02:22–06:11] — Reflections and gratitude on personal and team growth.
• [06:11–08:37] — The limits and real role of authenticity in content.
• [08:37–12:22] — The necessity of an “improvement mindset.”
• [14:08–16:52] — Harnessing asymmetrical effort; the value of a strong hook and audience clarity.
• [17:13] — Powerful quote: “Nobody templated their way to success...”
• [21:28–24:02] — Practical roadmap for short-form content creation and conversion.
• [28:08–32:17] — What’s next: 2026 priorities, skill focus, and closing insights.

---

Conclusion & Next Steps

• As 2026 approaches, the hosts are doubling down on strategy, efficiency, and meaningful connections—inside and outside their industry.
• Authenticity and fun drive sustainability, but success hinges on intentional improvement, deep customer understanding, and consistently solving real problems.
• The show commits to leveling up content quality, frequency, and community engagement in the new year.

Final Words [32:22]:
“Happy New Year. Everybody that is listening, Happy Holidays. And if you’re listening to this at the beginning of the year ...welcome to 2026 and I’m excited for what’s to come.” —A

---

For more creator strategy, accountability, and honest business talk, follow Content Is Profit wherever you get your podcasts.

Transcript

[A]

Hey guys. And welcome back to Content is Profit. Last episode of the year. Welcome back, Fonzie to Jacksonville after big in the snow.

[B]

Well, there was no. No snow. But it was cold. It was cold.

[A]

That's worst. I feel like that's worse.

[B]

It's nice because you can walk around, especially when the only shoes you bring are Birkin socks.

[A]

I still don't understand why you like those so much. But anyway, see, it's okay.

[B]

Some thick soc.

[A]

We should have like a vote in here. It's like versus Crocs.

[B]

Let us know if you're listening to this on Spotify. I think you can leave comments, let us know what team are you? Team Crocs or Team Birkins?

[A]

Or, or, or I should put my, like my new, my new favorite shoes. The cane. The cane is way better. So much comfortable.

[B]

Pick one. You see, your indecisiveness already says which one?

[A]

I use both. The same. I use both. Okay. It's not a podcast for shoes, but the last podcast of the year for content Profit. Thank you so much for being around, especially for the last 615 official episodes. We've published way more with it with the reruns. But thank you guys so much for being part of this. Good job, Fonsi. Thank you for being part of like 500.

[B]

You're welcome. Still majority. So I'm good with that.

[A]

Yes. Yeah. So and today we'll share a little bit down the road some of the lessons, indicators, things that we've seen in the industry all this year. Maybe a little tease on like where do we see the industries going next year? What are some things that we're going to be trying out and you know, maybe we go to dream mode for a little bit. But before we go there, if you're still trying to find clarity at the end of this year to start next year, this is perfect timing. Go to Bistrose forward slash Monetize where you can get a free five day challenge specifically with Fonzies one on one five day to gain clarity and a strategy. There's a Fonzie just jumped off a call with somebody that's doing that and you know, he kind of asked me for some examples. I'm like, they're working on something so cool, so amazing. Anyways, I'm just a hype boy. That's it. Fonzie is the brains behind the operation.

[B]

Yeah, 100%. Yeah. Yeah.

[A]

Anyways, Bistros co monetize. So with our team, I mentioned this on the last episode. I don't know Fonse, if you've heard of it. But I went on a mini rant. But one of the things that we do all the time is with our teams is starting the meetings with how do, what are we grateful for? And this is, you know, being part of also some teams as a production crew and some of the meetings that we run, I start. Doesn't matter what company we go. But I wanted to say I'm grateful for the people that are listening to this. I'm grateful for the people that are watching this. People in our community, in Business Creator Club. Tiny, tiny community. By the way, we're going to be a podfest. If you are around. We're going to be there on January 15th through the 18th, I believe. So come find us, come say hi. And then I'm also grateful because Fonsi is back after being a full time dad for a bunch of months, which is awesome. Family growing, healthy, beautiful. I'm grateful that baby Selena so healthy. I'm grateful for. We launched Business Creator Club. It was an ugly launch, which is totally okay. It's growing. We're learning a ton on this new thing where we're providing resources for the community. Open Q and A's. It's been very, very exciting. We have some good plans for next year. Officially, we crossed the seven figure mark, which was like such a great, A big goal for us when we first started the business. And it was crazy and not as exciting as we thought it was going to be, to be fully honest. But, you know, we have our own reasons why that's the way. But it's still a huge mark, which is incredible. And you know, Luca, my kid, super proud of him winning his first swim meet and Matteo playing soccer. Finally he's going out there. I don't know, Fonse, do you have anything you're grateful for, man? I think like at the end of the year we should, you know, share. Share the joy a bit.

[B]

Yeah, I mean, it was a pretty big year for me. So my daughter, my first daughter, so obviously grateful for that and extremely grateful for my beautiful wife. She's sitting right next to me because she's an incredible mom. She's crushing it. And this is. It's a great. She's an amazing partner. Just, you know, supporting me throughout this, this rocky journey because it has been challenging. That is one, you know, that is for sure. Obviously very grateful for you to keeping the podcast alive while I was on. Oh, yeah. On that. That leave, which is pretty funny, to the coffee show. We're talking to Somebody he's like, yeah, he was recently a dad. He's been on kind of like. And I'm like, yeah, I've been at that for almost a year now, which is. It's pretty wild.

[A]

Almost a year, Nine months.

[B]

That's almost a year. That's closer to a year, not farther from it.

[A]

So here is like 11 months.

[B]

Yeah. So just. Just grateful overall for that and obviously grateful for the team, the work that they're. That they're doing. And yeah, just grateful for being healthy, having the opportunity to do some good stuff every single day. Like, I'm sure everybody else that is listening this. We have our, our set of challenges that we're trying to tackle. And you know, for next year, we're just prepping mentally and you know, on what we're going to do. And I'm just grateful to have the ability and the awareness to not sure if it's sort through those challenges, but at least think through those challenges and, you know, make a plan on how we're going to tackle those. So next year is even better.

[A]

That's right. So good. Well, I lost one here is like, I became a Fortnite streamer is that it has to be out there. I've streamed Fortnite. Let's go for those die gamers that suck. But I honestly been having a lot of fun. It's been my distress moment, you know, after long weeks. But I digress. Let's go talking content lessons in content, which is the episode today as we wrap up the year. But I think, like, for me, number one, it all sums up of what I chatted on the last episode. And it comes down to authenticity, right? Like we. We meet with so, so many people in. In our field with like, not only podcasting, but obviously now with the challenge. And I think for me personally, authenticity is like top of the line. And authenticity is one of those words that everybody kind of throws around. But if you listen to the last episode, which I highly recommend is more about like, what are your beliefs more not, not so much on like how you deliver the content, but like, also, you know, how do you do your research? How do you create it? Is it. Is it a way that is. Do you create in a way that is authentic to you, that you can sustain, right. That you enjoy? I think, like, I focus so much on the, on the part of, like, are you actually enjoying this process? Right, to get it started, to get it going in a place where it can be consistent and frequent. And then after that it's like, how do you build a system around it to that you can sustain over time, even when it becomes boring, because it will become boring at some point whenever you find the thing that works right, let's not change it. So for me, I think like that that's, that's huge because without that we're not able to, we're not able to kind of move content forward at all. We've seen so many people that try to model all their shows, especially in the studio. People that come in and they might have like a full 52 page script that they bring with them and they want to try to follow it and it just becomes a mess because they're trying to read or they ask for a teleprompter and it doesn't come across naturally because it might be the first time that they're creating on a teleprompter. There's all these elements and then whenever we tap into who we really are, like sharing our own opinions about the topic or about the thing that you are an expert, I think that, you know, things will flow a little better. And of course backed by good research, bad data, by good stories, it all helps out moving forward. How about you?

[B]

Fancy you fell asleep now taking some notes. I was also muted because there's people at the house and they're like screaming around here. So you might hear something in the background. Just know that we're at the house recording this. I do have some comments, obviously, I mean, I agree with the part of authenticity. We talked about this with some people that come through the content clarity which is the three piece of differentiation. One of those piece is personality. Right? Like you are something that can set your content apart. That being said, and in here I love that, you know, you and me have sometimes colliding ideas, colliding thoughts on certain things. I do think authenticity and trying to make it fun is great to get started. But I think one of the things that people need to maybe get or adapt very quickly, it's an improving mindset when it comes to content. I know just being happy in terms of I'm just going to put content out there because I'm pretty sure at least to the people that we talk to, right? Content is profit. People are producing content with a purpose. A purpose to drive traffic, create conversations, you know, to drive revenue in their business. And based on that goal, there needs to be improvement. If you're just posting content and it's giving you no results, some people just fell on like, you know, but I'm, I'm, I'm posting And that is great. Like, obviously congrats to you. But at the end of the day is like, is it serving the purpose that we are producing this content for? Because if at the end of the day is not, you're just wasting your time and you're wasting your energy and it sounds a little bit rough, right. But my point here is embrace an improvement mindset when it comes to content. You know, get a few out of the way and as you start getting a little bit more comfortable, then step out of that comfort zone and say, how can we improve this? I've been getting the same views or I haven't gotten any conversations, right. It's not necessarily about views. It might be. I haven't gotten anything from this content. No traction. What is my hypothesis? What can I do to improve my content? So to piggyback on that, my. One of my highlights, I guess, or my. Yeah, my points that I want people to have in their mind is that a lot of people said that it might be too late for social media. It is too late if you are too generic, right. If your content looks exactly like everybody else, it is late for you. Like, it is going to be very difficult to float to the top and have people pay attention to you. But if you have a point of view, if you're novel or how one of the, you know, recent coach obsessions that I have with their content, his name is Stucky Moore. He says if you're dangerous, right. You have an opinion, opinion about your, you know, about a certain topic, then is not late for you. You're actually pretty early because, you know, you're creating something that is totally new in the eyes of somebody else. But to do that, the challenge is that there needs to be intention, that it needs to be intentional when you are creating your content. On how am I going to do something that is going to be different from what people are seeing, Right. And it doesn't have to be a huge production, but it does require thought. It requires intention. On you're going to make it better going back to that improvement mindset. So that'll be mine, right? It's like, it is not too late. If you are willing to put in the work now to tie it back to. It has to be fun. Well, then we got to figure out a way to put in the work and make it fun at the same time.

[A]

Yeah, 100%. I think at the end of the day, it's like, what are the, you know, removing the friction. Hashtag smooth operator. It's like, what are the things that are preventing you from creating consistently. I think that's number one, of course, like, if it's fun, it's going to help you execute. But at the end of the day, it's like we're here as a business to help other people, to put our message out there. Because if you're listening to this, I am sure you have an idea of a business or you have a business that is helping a ton of people and is a disservice if you don't put our message out there and we don't let them know that you have these amazing solution to make their life easier at the end of the day. Right. So it's like, are we willing to do whatever it takes to be consistent? And that's why I think part of it is I am such a big fan of our podcast, not only because of the conversations that we have with different entrepreneurs or maybe the reflections that we do here, but it's because we've seen, you know, people reach out, the ones that are brave enough to send us a dm. And, you know, we've had people from all over the world sending us really, really good and nice messages that it helped them move the needle at least a little bit. And to me, that's a huge, massive win because I know that they're helping other people on the other side. So that's one of the things. Whenever we feel down, whenever we're like, oh, man, I don't know, it's so late. I don't know if we want to publish this next week or we get cramped with life because it happens and this is what it helps us push forward and create. So what is that thing for you that's going to help you move the needle forward on top of what you piggy of what you reflected on this, do you have anything specific that you've seen Fonsi with? Maybe the people that have been part of the challenge or the people that you've interacted with in studio.

[B]

A lot?

[A]

Give me the list.

[B]

A lot to cover in here, but one of the.

[A]

Maybe that's an episode for the beginning of the year. Maybe maybe like one or two or, you know, maybe even top one we got.

[B]

We can probably do a. A series on that. But one of the, the most important things is we call it asymmetrical effort, which is focus most of your intention and most of your initial effort on where you get the most eyeballs, right? So if you're creating short for content or honestly, YouTube content, long form is going to be the Very beginning, like place most of your attention at the very beginning. I bet, you know, most people, if they look at their data and their retention charts, they have a very big drop at the very beginning. That's what it's saying is not interesting enough. Right. There's a couple things that it could be saying. Maybe your hooks are not giving any clarity of outcome. People listen to your hook and they don't know what they're going to get at the end of the episode. Or maybe you're not talking to the right people. And that is another thing, which is people lack a little bit of clarity on who they are talking to. And it goes back to the point that you made, which is, yeah, it can get boring because at the end of the day, you just keep repeating the same message over and over again. Once you find something that works, you just have to repeat it. Double down on that message for the one person, right, Your ideal customer that is listening to this is going to be repetitive and then it's going to get a little bit boring. So you're going to have to endure it. But I'll say those are the two main things to consider. If you're creating content right now versus think about where can I put my majority of effort that is going to yield the highest returns right now? If you are lacking attention is probably going to be on the very front end of your content and then one of those things that you can do is actually double down on truly understanding who your ideal customer is. And I'm not talking about, you know, just place a patreon on top of the camera and be like, yeah, this is John. I'm talking to John, right? It's like, what are they beliefs? What are their pains? What are their, their current problems today? What are their aspirations in the future? And you're going to base your message of all those things and that is what's going to resonate with people. So again, just to repeat it real quick, understand your ideal customer very, very well. And asymmetrical effort. Place your effort where it's going to have the biggest impact.

[A]

Yeah, I love it. What could be like a good template plan? I know we don't like the word template too much, but it's like, what is a plan? How long can they go publishing this? What's a good framework for people to start testing their publishing? What are some of the things that they can do?

[B]

I'm going to read you a quote that I have in here and I went off camera for a second, but I'm going To read you a quote that I wrote the other day. Nobody templated their way to success. You need to understand the concepts and how to apply them to your unique circumstance and context for it to truly work. That being said, repeat your question about the templates.

[A]

Well, I did also mention we don't like that word for my lack of English. That is not good looking. So what is a structure that they can put in place for the next 30 to 60 days where they can start testing this out? You know, especially you, you're a little bit more diving into short form, for example. And I be, I'm a bit more into the podcasting side since being in the studio almost every day. You know, for example, with the, with the studio, it depends a lot on like the time that they have committed with if they're going to bring a guest or not a guest if they want to do a solo episode versus a guest episode. So like a good frame to get started is you know, one episode a week type deal.

[B]

Right.

[A]

Because you have to account for like the prep to that. You have to account for the production. If you're handling the production of that more than likely, if you're listening to this, you're probably, you know, do not have a team that can help you with the post production. Right. So like what is a good thing that people can start testing their messaging, testing faster maybe to get that data and continue to improve?

[B]

Yeah. So regardless of my thoughts on templates, which what I read is literally my 100% belief on that the reason there's no template right now is because templates are usually a solution for a very narrow problem. Right. It's like here, fill in the blanks and it's going to solve X problem. Right. They can be useful for certain moments, 100%. But understanding the principles behind it is what's going to make it better. So for your question, what I would recommend is going back to what is the purpose? What is the purpose of your content? Be clear on why you are creating that content and then be ruthless. And you're going to have to prioritize because most likely than not, what we see with a lot of people is they're putting a lot of things on their plate and then they just either they half ass it or they quit halfway through. They're going to be like this is good enough or let me use oppos clips and put a bunch of clips out there. I think it's not like that what we talked about earlier, right. It requires intention. I've to put intention into Things you're going to need time. So you need to prioritize. Where do you put your time? So if, assuming, if you're listening to content is profit, that you're creating content to drive revenue to your money, your content to drive leads, to generate attention. So what we want to do, I sorry, we might have to cut this a little bit, but I'm freezing a little bit and it's like messing me up right now. But what we want to do, right, with, with prioritizing time is making sure that, well, is this going to be my sales activity? Is this the way I'm actually going to promote and drive traffic? Because if yes, then I gotta pour my energy into actually creating good quality content. Whether that is a podcast, a short form, it doesn't really matter. But if you're doing 10 different things and you're half assing all of them is going to be very difficult that any of those is actually going to work.

[A]

Okay, thank you. Now.

[B]

Did it cut off on your end? So. Because I don't know if I'm going to have to repeat it.

[A]

No, no, you're good. But I would like to, for you to share with us maybe a game plan, let's say short form content for people to be like, okay, for the next, you know, 15 days. What could be something if the purpose is drive traffic to their offers or bring people into their world, right? Like what will be something that they can put in practice based on the levers that we have, right. Like creation method, you know, the, the production side.

[B]

So I think at the, at the bare minimum, going back to understanding your audience, make a list of what are people's problems now what are problems? Problems are things that they're experiencing right now, right, Based on your audience. So for example for us would be, you know, they don't get more than 200 views per clip, for example. Or you know, the algorithm is messing me up, right? They have an excuse with the algorithm. Now make a list of their pains. Problems and pains are different. Pains is kind of like what are the consequences of those problems? So low views might be creating a pain of lack of confidence in somebody. And then make a list of pains and then you're going to make a list of results, like what is it that they want? Pretty much the opposite of the problems and what are. And you're going to make a list of desires which is pretty much the opposite of the pains. And now for the next couple days, you're going to create a piece of content solving one of those problems. Not all of them. Right. You want to be narrow with your problems. Even inside those problems there might be even more minimal problems that you can solve. So I would say focus on those, on those micro problems, make that piece of content and then share a call to action. Right. You're going to do that to get attention and if you're up for it, on your stories, talk about your offer and how you help people every single day. And that's probably a better way to convert warmer people because the only people that can see your story are people that follow you. But if you're relying on organic content, when you put the content out there, you don't really know who's going to watch it. You don't know if somebody watch it for the very first time or they're watching you for the 20th time. Right. So it's, you can still make an offer on your short form content but ideally you want to convert them. Somebody that's already warm, they already, they already know what problems you're talking to, what desires you're talking to. So if they follow you, you put your offer on the stories they're more likely to convert or you know, start a conversation. Bonus. If nobody talks to you after you do this, you're going to go into the little who view my story and you're going to reach out to everybody and you're going to tell them, hey, I saw you saw this, you know, are you having this problem? Would you like to talk about it? And then you're going to start generating more conversations.

[A]

Yeah, I love it, I love it. I'm such a big fan of daily content and like creating on the spot too because I think we got to find our high energy moments. But if you do need to batch, just make sure that your post production and distribution schedules on point. But it will help you gather feedback. The more frequent you are, the better. A lot of people are scared of like wow, two to three times a day. Well, yeah, I think people are scared because they might not have their resources to do that. Right. The bigger the company grows, the most investment in the teams that happened, obviously you can increase and then the more data points you're going to get to improve and get better. Right. It's like a sport. The more you play the sport, the better you get. Like for example, yesterday we were gaming and we were sucking at gaming yesterday, last night. But it's because we're becoming better and they're putting us against better players, that's all. So it's the same thing or because.

[B]

We haven't played in like two weeks.

[A]

Played in like two weeks.

[B]

Little. Little caveat here to go hand in hand with what you said, right. If it's so overwhelming, like, do a volume that feeds your resources. So if you make your list right, problems, pains, solutions, desires. But you don't see yourself creating a piece of content every single day for, I don't know, lack of time, for example, then make a commitment. Are you going to do it every other day? Are you going to do two a week, et cetera? Right. Now that goes hand in hand with what my brother just said. The more you do it, the more reps you get, the more data you get, the more insights you get, the more feedback and it's going to be a faster improvement on your end. But whatever it is, I like the idea of doing a low lift at first. Right. Don't. You don't need to sit down and edit a whole bunch of stuff. I would at least do some sort of minimal edits. You can record from the same app from Instagram, Capcut, whatever it is, and you can do the cuts. So it's a little bit more concise in there. You can cut the fluff right in there.

[A]

Yeah.

[B]

But then posted without too much editing, so it doesn't take too much time on your end. But at the end of the day, it's the devolved, the feedback game, right. The more you put it out there, the better. Hopefully, if you're interpreting that information correctly and putting into action those lessons, you're going to be improving. But don't let the overwhelm take over. Make that commitment of how many times you want to do it. Keep it simple, put it out there, and then after the next 15 days or so, look at your data and see, okay, how can I improve?

[A]

Yeah, I love it, man. I love it. I see and I feel the pressure that a lot of entrepreneurs and business owners feel because they might think that they also need to become this, like, this crazy awesome content creator. At the end of the day, it's like, what are we saying? Is it solving people's problems? Is it giving them a spark of a solution to, you know, what the problems that they're going through? And I think a lot of people misplace their attention in post production when, you know, they might skip some of the things that you mentioned earlier with, like preparing with like, what is the list of the problems that our audience has? Right.

[B]

And if a symmetrical effort, right. Is real quick asymmetrical effort, which is the production part of it, is way down the line. Right. That's something that you can optimize way farther ahead. Once your most pressing problems are solved, which is optimized for ideas. Do you have a good idea for this piece of content that is going to resonate with your ideal customer? That is where you should put more of your attention. And then after that is the hook. How am I going to frame this piece of information to get people interested in consuming this piece of information? Your focus should be more on that side rather than on production at first. So keep it low lift.

[A]

Yeah, absolutely. I mean, a good example of it is we can now. I think I'm certain that I can spot somebody that have been creating for a long time, because if they come to the studio, excuse me. And they. And they're like, hey, we need to record this. Or is the first time. First podcast or we're launching a podcast. When do you need it? In two weeks. And at that point, they might not have any idea of, you know, what are the initial topics for the first episodes? Of course, we can definitely help them out, but it might not be the optimal, you know, the optimal product at the end of the day, because of that part of the messaging versus, we just are wrapping up the onboarding of a show that has 20 million downloads. And they're really focusing on YouTube right now. And then the first, like 30 to 45 days, the sole focus was on research and ideas to pick out of. I think we picked out of 40 or 50 that initially were delivered based on all the research, their client Personas, like, the things in the industry that are going and the angles of the topics. They picked four ideas to go with for their episodes. Right. Like, and there's a lot of effort that went into something like that. Together with their copywriting, together with like their social media team to be able to craft the first outlines of the episodes that they're going to do. This is not counting the interviews that they're going to be doing. So keep in mind, a lot of attention is there. So these are reflections for what we've seen in the last year here. Like with the people that come to the studio. Very top, very umbrella, like. Right. We can definitely go and deep dive into a lot of this down the road. But as we wrap up the episode, I would like to maybe share some next year. What's coming, what are some of the focus internally that we might be keeping an eye on. For me specifically, I think networking outside of the industry is a massive one. I just recently had an experience with a network that I'm Part of that has nothing to do with content or production or, you know, online business type stuff. And a couple good, good relationships have been coming out of there. One could potentially become a massive opportunity for our business. So I'm committed to, to go and doing something. I think sometimes as entrepreneurs and business owners, we're so into our industry that we speak the same language. And then when we go to an external environment, maybe a conference from a different type of industry, or we talk to other business owners that might not be in the same field, we might be talking Chinese to them and they don't understand what we're saying because, you know, we're so in it. So kind of removing myself from that space, I'm putting myself in a different space where we can provide value and understand that I think is going to be huge. What about you, Fonsi, what have you thought?

[B]

A couple things. Well, first, I recently heard a phrase that profitability is measurement of efficiency, a metric on efficiency. And I think personally would like to obviously focus on that kind of like internal inside of our business. I think there's a lot of things that we can be more efficient at that we can be better, that we can improve. So, you know, collectively, you and me working on that, that'll be one of the focus on the side of content. Specifically, I'm going hard on advertising this year. That is going to be the, I think the one skill that I'm going to focus on the most, along with copywriting. I think copywriting, if, if you're creating content for business purposes, study copywriting is going to help you massively help you with structure, help you with, you know, how to deliver value, how to shift beliefs in people, how to, you know, get them from cold to warm to hot. So all that to say that is a focus, right? Like, how can we help our customers create more impactful content that can help them create more profit. And along the lines, obviously that's going to help us as well. So.

[A]

Good. Any last thoughts, Fonzie, before the end of the year?

[B]

Happy New Year.

[A]

Happy New Year. Everybody that is listening, Happy Holidays. And if you're listening to this at the beginning of the year, because you took a break, welcome to 2026 and I'm excited for what's to come. We're gonna do our best to continue twice a week publishing the episode, bring more guests, focusing a lot on the community aspect as well. There's a lot of leveling up that we need to do there. So if you want to be a part of it, at a founder special rate and you want to provide a ton of feedback and make this your community as well, please let me know. Business Creator Club and then again if you need some support with the clarity on your strategy for free. Five day one on one challenge with Fonzie Bisbrews co monetize and if you're in Jacksonville, Florida and you want to record in our awesome Studios Studio Podcast tweets.com Anything else? FS.

[B]

No. Let's do it.

[A]

Bye guys. On to the next episode. Take care.

[B]

See you.