
Loading summary
A
Hey guys. Welcome back to Continence Profit. We are here today with a very special episode in Studio Fonzie. We are missing you, but not really because I get our guests all to myself. And this person is very special because we met at one of the local events here in Jacksonville. And then she has an incredible story of like living like this world where she was very successful. She still is very successful, but she's like, I'm not happy with this and decided to follow her calling. And she's having incredible success. And we're so blessed because we see her every couple of weeks because she comes records here and today we want to share her story. Karen, welcome to Continuous Profit.
B
Thank you so much for having me. I'm so excited to be here. Thank you. Thank you.
A
Yes. I'm so blessed because I mean, we've been chatting for like two hours, you know, pre chat and then we were on your show and now you're on our show. But I want to highlight you because I think from the people that we work with, you've grown so much as a creator. I remember the first conversation that we had and it was like, we're in this roundtable and you came with coach, friend, mentor, person, right. And she's asking these questions and you were kind of sitting there listening and then, hey, Luke, can I have a question? And it was like very like low. And I'm like, karen, come here, give me a hug. Let's chat content. And like, and now you like, you walk in this place like you own this spot and you bring these incredible guests from all over the country and you have a very successful coaching business and have these events that sell out. You were just telling me about it. I'm like, tell us all the secrets.
B
Thank you. Oh my gosh. Yeah. We just had a she who Rises retreat and we, we did a one day retreat just to make it easy, local. And it was just like a way for women to connect and be. Because why being informs the doing and us overachievers like do and go and go and go and we don't like to pause. And then when you get to pause the being informs the doing and then you can take exciting action, aligned action, inspired action, whatever you want to call it.
A
Yeah.
B
And it becomes a game changer in your personal life and your business life, in your home life, all of it. It's incredible.
A
Yeah. And we're just talking like right before the show and you were sharing this story of like something that, that you used to do. Like, you're like, I Used to be a parent coach and. And we were talking about alignment maybe like, because of that life. And I think a lot of entrepreneurs in publishing, you know, have maybe they have these platforms that appear a certain way, but truly we don't feel like, either fulfill or like we're, you know, doing the thing that we really want to do. And then you make that shift as you want to share a little bit of the story of, like, your corporate life, I guess, to like, this, like, transition, and then now what you're doing.
B
All right, do we have, like, three hours? Because it's a long.
A
We got it.
B
All right. All right.
A
We got it.
B
Yeah. Okay. So basically what happened is I was doing all this manifestation, right? I was like, I'm gonna manifest, like, what did I say? What? I was still working in the family business and it was the beginning of 2020, so before the world shuts down, I just took this manifestation course with Catherine Zinkina. And I was like, feeling fire. I'm like, I'm gonna. I'm gonna manifest a million dollar month in our company. And my brother is looking at me like I have spiders, like, coming outta my head. Like, you're. You're crazy.
A
You tell him, tell him this out loud.
B
I said this out loud. I walked in, like, all confident, and I'm like, yeah, we're going to have $1 million a month. That we're going to have a $10 million year. And he was like, all right, cookie girl.
A
Great.
B
And then I'm like, I'm like, feeling it. I'm in the energetics. I'm like, this is going to happen. So it's March. The world shuts down. I'm like, okay, maybe we're not having a billion dollar month. What's going to happen?
A
At the time, were you guys close to a million dol.
B
No, not even close. Not even, like, remotely closed. January, February is our slowest time of year. And yeah, we. If we break a couple six figures.
A
Usually, but it was a long shot normally.
B
Yeah. Million was like, out there. So again, my brother, I own the company with my brother at the time, and he was just like, okay, you're a cuckoo bird. And so March comes, the world shuts down, and like, it's crickets. Like, I'm like, okay, I don't even know if we're gonna have a million dollar year.
A
Yeah.
B
Because at this point, the company was doing about 5 million a year. 5 to 6 million a year. And I was like, we're gonna double it. We're gonna get 10 million, whatever. And crickets. And I'm like, oh, God, we're so screwed. And then what happened is we ran out of the world, ran out of masks and hospital gowns, and we sold outdoor fabric. So it was like, what if we. What if we pivot? What if we create reusable gowns? So it wasn't. You had to bring. Because there was nothing coming in from China, you couldn't get the gowns. You couldn't get the mask. I don't know if you remember, but.
A
Yeah, yeah, yeah.
B
Like, there was no access. So we started creating. We're like, ah, let's get a hospital gown and see if we can make this out of outdoor fabric. And so we reached out to Baptist Hospital, which was the Florida hospital, and they're like, we need gowns. We need gowns. And then we reached out to Baylor, and they're like, we need gowns. We had. Just to make a really long story short, we. We did a million and a half dollars in one month from creating gowns. It was like this massive pivot.
A
Yeah.
B
And so I'm like, wow, I'm so lit up by not selling fabric, but by helping the world. I was like, this is helping the world. This is. This is saving lives. Because these. And these gowns were for not surgical gowns. That was. I learned so much about FDA approvals.
A
Yeah. You had to categorize it correctly.
B
Yeah, yeah, exactly. So we made level one and level two gowns, and I'm walking home from the park with my son one day. And remind, remember, I was doing the manifestation course.
A
What do your brother. What did he say after you made the 1.5 million?
B
Oh. Oh. What did he say?
A
He as thank you at least.
B
No, I think he said, you're a master manifestor. So I will take that.
A
Let's go.
B
My brother's not one to give compliments, so I was like, you're welcome for holding the capacity to have a million and a half dollar month. And we actually ended up hitting a $10 million year.
A
Wow.
B
Yeah. Yeah. It was wild. And so in that, I was like, wow, we can change the world and make a lot of money doing it with. Yeah, do a lot of money doing it. And I was like, oh, this is really cool. And so I was walking home from the park one day with my son, and I had this idea because I love manifestation. I was like, wow, I just manifested a million and a half dollar month. I'm like, what if my son knew how to manifest, like, starting at 2.
A
Yeah.
B
And I was like, oh, there's something here. I'm going to, like, teach parents how to teach their kids how to manifest. It's gonna be awesome. And so, yeah, I started kind of playing around with that and created this whole company. Many mindsetters about, you know, helping parents help their kids with personal growth and manifesting.
A
Yeah.
B
And, you know, like, any business, it kind of. It just wasn't. It wasn't landing because I was also working full time. Yeah.
A
This was like, a side gig for a little bit.
B
This was a side gig. And it was so interesting because I was renovating. We bought a house in Miami, and it was like this dream house, and we're renovating it, and nobody speaks English, and I'm getting taken advantage of left and right, and I'm like, I can't be in Miami anymore. I can't be here. Get me out of Miami. It's. It's just not a vibrational match. And I tell my brother, I'm like, you know, it's in the days of working remote, like, hey, let's be remote. And he's like, he was more of an owner than I was. I Wish it was 50 50, but it was, like, 51.49. So he had, like, the advantage. He had the ultimate final say. And he's like, you're an owner. You need to be here. And I was like, I cannot live in Miami anymore. And then I couldn't unsee my, like, hating Miami anymore. And I was like, get me out of here.
A
Yeah.
B
And so he was like. He's like, sell your shares to me. And I was like.
A
This is a big change.
B
And he's like, he. And he said this to me, and this I will never forget. He goes. Because we would have these, like, little chats after work every day, like, after everyone went home. We would have hang out there for a little bit. We would have. We would have chats, and we would talk about, you know, life and our marriages and whatever. And he's like, karen, do you want to have the same conversation ten years from now of all the things you want to do but you're not doing? And it just, like, it hit me really, really hard. So. And yeah, with that, I was like, get me out of here. He was like, sell your shares to me and go live your life? And so that's what I did. I left the company and started over. I started over, started with some of the parenting stuff. It was feeling. It just wasn't feeling aligned.
A
Yeah.
B
I am an entrepreneur at heart. I loved. I like to Work when I'm lit up, right? When I'm lit up. And you know, in the parenting world, it was teaching my kid, like teaching how to be present a present parent. And it kind of felt a little imposter ish because I was working and not being present. So I was like, do as I say, not as I do mentality. And then I just realized that, you know, you as a parent are the role model for your child. You are the mirror for them. And so I pivoted to. So pivoted in my fabric business, took gowns, and then pivoted from parenting into pretty much like life, artistry, holistic coaching, business, business energetics. And really helping you get out of your own ways so that you can soar and fly to the moon and so cool. Keep going. And yeah, that's kind of the short version of the story that.
A
That's perfect. I. I think manifestation is a topic that we haven't really talked about too much in the, in the show. I'm a big fan, by the way, like, to put it out there and if you don't believe it, that's fine. Don't skip the episode. But I think a lot of what we do as like business creators or, you know, business owners, do we have to be able to believe in like, what we can achieve, Right? Like, you came in that day, like, we're gonna do a million dollar month, right? And you, you believed it, right? It's gonna happen. And sometimes we don't see the path from like today to that, but we believe that's gonna happen. I remember yesterday we're just talking about this. Like I had a conversation with, with Fonzie, who's finally back. Let's go. About to hop on, on a workshop, a three hour workshop that we did for Business Creator Club, which you can go to Business Creator Club and join. You'll see it there where you can build your high ticket offer. And we've been talking about this high ticket offer for a long time because we, especially when we acquire the studio, people in our community, like, oh, guys, now you have this location where you can fly people in and do all these amazing things. And we're like, oh, overwhelmed. Right?
B
Capacity overwhelm is just living in the.
A
Future though, is it?
B
Mm.
A
Okay, we'll talk about that in a second. Put a pin on it. And then anyways, before the thing, I remember telling him, like, dude, I. He's a new dad, right? So there's a lot of things happening in his world that are new and things. So it's like, are you sure you want to be part of this? Like, do you. Do you want to be part of the workshop? Because I need the energy. I need good energy. Because we need to, like, we're creating, right? Like, and. And I need Fonzie that, you know, came from Texas and we're doing Mutt together, and, like, I need that fancy, like, in this thing. And ultimately, we decided that he was going to be almost like a part of the audience, and then I was going to lead the thing, but we ended up talking about, you know, confidence building and manifestation. I remember my mom sharing this with me where it's like, dude, you. As a kid, you were. Anything that you wanted, you will get and that you would never. And it's like, I want that toy. And I was like, somehow you got it either from. From us or from your uncles or from your family or, like, a friend that gave it to you, like, somehow happened. And I. She said that she started noticing these patterns of things that I was manifesting. And at the time, we weren't really, like, aware of manifestation per se, Right? Then she starts doing martial arts and tai chi specifically, and she starts connecting a little bit more spiritually with this. With this energy and things, and with, you know, Reiki and like, all these things that in the, I guess real, you know, regular, normal world is like, oh, this is crazy. And by the way, I'm married to a pharmacist. So imagine our household, right? It's like Yang and Yang. So anyways, so we grew up in this environment where we're very encouraged to manifest. Be like, whatever you want to do, you can do. Like, my dad was like, do you want to be a shoe shiner? Be the best shoe shiner there is. But I'm not going to stop you from doing that. I mean, in our world was being a professional soccer player, and I remember going to bed and one visualizing and repeating this race. I'm the best, and I'm going to play in Barcelona. I'm the. Because I'm a huge Barcelona fan, right? And every single night, I will imagine myself playing in the city and doing this. Somehow things aligned, and I end up at 18 years old, playing in an academy in Barcelona.
B
Yeah, because when you visualize that visualize your brain doesn't know the difference between real and imagined.
A
Exactly.
B
So you're like collapsing a timeline because your brain has created this reality faster because you visualize it so much. That's why Olympians are always doing.
A
There's a visualization training. Like, they do sessions. It's crazy. So obviously later we started doing this, but sometimes like we're so as an entrepreneur that maybe like we can, you know, start weaving that, that thread is. We get so bogged down in the day to day maybe that we forget kind of like where we're going or visual or having hope or like knowing how that looks like, right? So Fonzie, for example, he has a background in his computer, is like his vision board. And I was like, man, that's awesome. But I remember sometimes I had that in my computer. I had my background for a Jeep. I wanted a Jeep so bad long time ago. Now I have it, which is great. Achieved it manifested. But I remember seeing it and then after a while you almost become blind of that.
B
So I have, well, I have a lot of stuff going on on my phone right now, but a whole vision board just as my screenshot.
A
Yes.
B
Hey guys.
A
Yeah, so, but again, like what is it? Like we have it there, but it's like my question is like, do we actually pay attention to it? Like what was the last time we actually saw it? Saw it, right? So like as entrepreneurs or business owners, because especially with like content, right, There's a vision, there's a message that we're sharing with the world where also encouraging those visions to the people that listen to us, right? It's like you can build a business, you can create a profitable podcast, a podcast platform. Like we can do that, that we're, we're almost helping them manifest all this. Like, what are some things that people can start doing today to achieve that success? Whatever, however that looks like to them.
B
One, it's nervous system calibration. Because sometimes we hit upper limits and it's like we, if we hit, if something feels good for too long, we're like, wait a minute, this doesn't feel the, this doesn't feel normal. And then we get in scarcity mindset and we're going to start self. I don't like this word, but self sabotaging, right? We're going to bring us back to the emotional home. Like if, if anxiety, right? Anger or fear is excitement without the breath, right? It's like we come back to this place of my emotional home. And so if you want to manifest something that is bigger, it has to be. I don't, I don't like putting boxes around anything.
A
Okay.
B
So I used to be like, well I'm going to man, like what I said with my, with my business, I'm going to manifest a million dollar a month. Well, I almost Limited myself by putting a number on it. Right. We did one and a half. But you know, what? If I did, say $10 million, what have you. Right. It's like, we don't want to limit ourselves, but why do we want to manifest the thing that we want? Right? Let's say money. Let me ask you, if you were to manifest, why would you want to manifest more money?
A
It's a good question. I guess it means more opportunity. Allows me to growth, to grow, allows me to support my household, allows me to do things in my private life that in the. That I've been wanting to do for a long time. Help Katie pay for school for the kids.
B
Mm. Which gives you what?
A
Joy is the first word that comes to mind. Right. Like, it makes me happy, I guess.
B
Yeah. What does money give us? Or we think money is going to give us all these, like, freedom.
A
Yeah. Yeah.
B
Right. But it's. It's joy.
A
Yeah.
B
Freedom, Right. And those things, if you want more money, you got to start feeling the thing you think it's the thing that you think money is going to give you.
A
Like the thing that comes after the money, right?
B
So it's like, if you start feeling joy now, right, then you're gonna be able to manifest and collapse a timeline quicker because your brain doesn't know the difference between real and imagined. So if you're constantly, like, think of your body as your subconscious mind, right? Like, your brain is 95% subconscious, 5% conscious, and so your. Your reality is run by your subconscious mind. So if you're. If you think of your body as your subconscious mind, it's a feeling, right? It's like, how do I feel in my body? What am I noticing if I have whatever the money is, let's say $10 million in my account? What. How am I. How's that going to make me feel? Yeah, Right. It's going to make me feel a certain way in my body. And if you start showing up every day feeling that in your body, you're going to manifest where you want to be a lot faster than where you are now.
A
Yeah.
B
And it's frequency. Yeah, Right. Money's energy. It's energy. So whatever it is, what, you want to manifest a trip, you want to manifest a relationship? It doesn't matter. It's like, how do you be that version of you as if you already have it? Because it's not the thing you want, it's the feeling you want. So you get to start feeling into that now. But every day. So what I do with my son Every single morning I say to him, I'm like, are you ready? He's like, for what? Like to have the best day of your life. And he, he at first would roll his eyes, but now it's like, yeah. It's like it gets you in the energy. It's like, how can I love my life so much and be in so much joy now without having the thing.
A
Yeah.
B
Right. And that's where the gratitude comes in too. It's like, what am I grateful for? What are my wins? How can I be in the energy of being able to receive and even hold the cap?
A
Yeah.
B
To have what it is you want. Because then what happens is we get, we start getting, climbing the ladder, getting to where we want, and then we're like, wait a minute, my nervous system can't handle this. It's like what we were talking about on my show. It's like, oh, we go viral, right? Everyone wants to go viral. And then it's like, but do I have the capacity to handle going viral? It's the same thing with manifestation or whatever your dream and whatever that is we start. Do we have the capacity to hold it? And, and how do we expand it? Because if we can't hold it, we're going to self sabotage. We're going to come back to the emotional home of like, well, I don't, I don't deserve this. And so it's like, you're going to find evidence of why you don't deserve it.
A
Yeah.
B
And then you're going to bring yourself right back. And that's what happens. I think in entrepreneurship, it's like, people create something magical and then they're afraid to lose it. And so it's like, do you want to play to win?
A
Yeah.
B
Or do you want to play not to lose? So really big different mindset. Same thing with sports, right? It's like, are we like, have you ever watched a football game and you're like, oh, they're just keeping it safe because they don't want to lose. And you're like, throw the ball.
A
Just go for it.
B
Right? Because it's like, are they playing not to lose? Are they playing to win? It's the same thing in your own life.
A
Yeah.
B
It's like, how are you showing up? Like, are you going all in? And, and what does that feel like in your body? There's a war on. Happy people. It's like, you can't be this happy. Like, that's crazy. Right? And then, and then the haters come out. If you're actually Living your life because now you're not relatable. But it's like, no, how can today be the best day of my life so far?
A
Yeah.
B
And we were talking about even in with, with us, it's like, what are, what are three wins that we had today? And it's like, oh, yeah, this is a win because we forget, we forget that how far we've come.
A
Yeah.
B
And then just going a little further, it's like, are you in the gap or the gain? This is by Dr. Benjamin Hardy. It's like when you're in the gain, you're. You're celebrating the wins. When you're in the gap, you're like, oh, this is where I am now and this is where I want to be and I'm not there yet. And I'm going to find. I'm going to. I'm going to be upset and in the comparisonitis of all the reasons why I'm not there yet and then feel like shit.
A
Yeah. Powerful stuff. So, bunch of questions.
B
Yeah, let's go.
A
Okay, so maybe I'm going to play devil's advocate here because, like, there might be people. I'm a true believer. I might do like, yes, 100%. I actually have tattooed in my back Semper Felix, which means always positive in Latin. And so since a long time. But I understand and I've dealt and I have people in my life right now that are might be in a spot where it might be really hard to feel that feeling of after achieving what they want to achieve, right. So if you're in that, in that rut, like, where it's like, oh, man, I am aware of these problems that are happening maybe in my private life, in my business, right. Or maybe my business is not going the way that it's going to the way that I wanted to go. I'm like, I'm aware of the problem. I think that's step number one, becoming aware that that thing is happening. But then I fail to see the other side. And even, like, I don't even remember how it feels to be. To feel good about achieving a goal, right. I think like yesterday one of the conversations that I was like, okay, maybe we start in the what? What don't we want? And then flip it, right? It's like, I don't want to feel this way. What's the opposite of that? That, like I feel this way, right? It was almost like gratitude, right? Like people that don't know how to do gratitude. It's like, okay, imagine the worst case scenario where it's like, let's say on health, right? You're sick in the hospital, you can't walk, you can talk. Like, all these things. What's the opposite? I'm grateful that I'm walking, that I'm breathing, that I'm, like, being able to share time with my kids. Right. Like, all these things. So, like, what's a tactic or something that people can do if they're, like, in that rut? In, like, in that really what you call the gap, Right? Like, how do we flip it?
B
Well, one, it's celebrating the small wins. It's like, where did you actually show up today? Or where did you have a small win? It could be as little as I got out of bed today. Like, it could be that. It could be like, I'm still here.
A
Yeah.
B
So I'm alive. So I have purpose. And I like to do what's called. I learned this from Jen Gottlieb. She. I forgot the name of her book, but she. She talks about creating a badass list. And it's like, you just write all the things down that you've done that you've succeeded in, but read it as if it's not you reading it. Reading it as if you're reading it about somebody else. And it just reminds you how far you've gone. As far as, like, okay, embracing the suck right now. I don't know how to feel good. I don't know how to feel joy. This is when you really drop into your body. There is a time in your life. I 99.9% sure that there was a time in your life where you actually felt good, even if it was for one minute or one day. And it's like, go back to that moment and just drop into your body and being like, okay, I became a dad, right? Or a mom or whatever. How did that feel? Right. It's like going back to the visualization, but it's not just visualizing it in your mind. It's feeling it in your body. Because then it's this reminder that you can actually feel that right now without the actual thing. Without having the thing. Yeah, right. It's like, I don't know what it feels like to have $10 million in my bank account, because I've never had $10 million in my bank account. But what will $10 million give you? Freedom. Safety, Right? When in your life have you felt freedom? When in your life have you felt safety? And then when you start tapping into, this is a somatic work. This is what I do with my Clients is we go there, we go deep, and we. We really get to the root cause of whatever's going on. I actually had somebody hold me in a process because I have this fear of having a heart attack. And so I just went there with being held in a container of feeling that fear. And now it doesn't feel so heavy. It's like we fear of not having enough or we're not good enough. And it's like reminding yourself, okay, when did I feel good enough? Right. When did I show up for my family or my friend or myself? Because a lot of times we abandon ourselves in, in these ways, and it's like, how do you, how do you locate yourself? And that's by coming back to the body. And when we come back to the body, it's again, what do we want to. What does money give us? Or what do we think it gives us? Joy, freedom, safety.
A
Yeah.
B
There are times in your life where you have felt those feelings. So you get to feel that now.
A
Yeah.
B
Even though it does. Even though you're in the suck right now. And this is where visualization can be really important. And being held in a container, even if it's just a family member, hey, let me just feel the thing I'm afraid to feel. Yeah, right. And then when you feel the thing you're afraid to feel, it moves through. It's like, I fear feeling rejected. Yeah, right. Oh, if I don't make enough money, then my faith, then I'm not going to be loved or my family's not going to feel safe or whatever. We start making all these things mean something about us. But it's like if you start feeling the thing you're afraid, the feeling you're trying to avoid, it moves through, it becomes the way. And it's like how we get to where we want to be faster.
A
Like what we're talking earlier about chasing the no. Right. Especially like, if we're talking in the environment of, like, inviting, you know, level A influencers to, like, our platform or, like, sales calls or, you know, the cold calling. Because I had to do a lot of cold calling when I was in the fitness industry. Like, we had to make at least. I had to make at least 80 a day. So I was like, dialing and you get a lot of no space. Like, okay, how do we flip it? A lot of people are scared for that note, oh, my God, the end of the world. And it's like, okay, let's compete. Like, who can get the more nos? Or like, what can we put us in Situations where we can ask these questions that might be feeling a little uncomfortable. But if they say no, it's not a big deal. But if they say yes, it's a huge win. Right. Like so going to the coffee shop be like, hey, what are the, what's the possibility that you can give me a 10% discount right now? Right. And they're, they're like, they're going to laugh and they're probably going to give you the 10% discount.
B
I've gone in and asked for free. I was like, would you consider giving this to me for free? And they're like, sure. Because you, it's the power of the ask. But the thing is, is we fear to be seen. Right. What does fear of being seen mean? It's fear of being rejected. Being perceived a certain way.
A
Yeah.
B
So building that muscle is, oh, how many no's can I get? The no is when you start to understand the no is not about you. Doesn't mean anything about you.
A
Yeah.
B
But we tell ourselves stories that it means something about us. And then that's when we spiral and we're like, we fall into the self doubt, the not good enough. I'm never gonna get there. Who do I think I am? The imposter syndrome. Right. All the negative or what we label as negative emotion. But it's like when we start accepting all those parts of us, the magic happens. You can have the magic business, you can have the magic home life. You can have whatever it is you want, whatever's magical for you. I'm here to spread fairy dust on everything and everyone.
A
Yeah.
B
So. But the power of, of getting no's can be such a fun way to gamify. Like expanding the capacity of.
A
Yeah.
B
Rejected. But you can never really be rejected.
A
Yeah.
B
It's just perceived.
A
That's. I love that. So such a powerful position to like hold. And it's so important for like the people that you know, if you're listening or watching. Are you creating content like that every time you put your message out there? Like, I think that's the fear, right. The fear of the rejection. But it's a story that we put in our heads at the end of the day. Right. And we published something on the newsletter a couple days ago where we talk about the frequency and it's like people starting out, they might fear. Oh, be comfortable with the rough. Right. That was like the. One of the elements and it was like when we put content out there, we're so afraid that it's not perfect, but it might be perfect for Somebody that's reading that, because that's exactly what they need. And the perfect is like, maybe our own standards, but maybe we're not. We haven't become the person to, like, get it to those standards still. But we need to push through that to become better and do that. Right? Like, if you're, let's say you're starting to play a sport, like, for the very first time, are you going to be good at it? Probably not, right? Like, we need to put in the reps. Is the same thing with things like if you're a business creator and you're creating content for your business, it happens. And a lot of it, we were talking about the personal growth that goes with it, right? If you own a business, you definitely know that. But it's funny because I run into a lot of business owners that are very successful in their business, but then when we put a camera in their face, it like, flips is like back to kindergarten, right? You're like, what is happening? You are an expert in this topic. What changes? And I think you're just describing is that fear of being perceived outside of maybe our bubbles that we're used to our companies or our families or homes or like, man, what are people gonna think about this? Or I don't know. So you've already mentioned a few things that we can do internally to do that. And I think it's so important to be like, what's on the other side at the end of the day, you know, these algorithms, like, if your content is not good, it's not going to be shown to anybody. That's like, that's number one, right? Like, people want to consume. The more you put quality content, that people want to listen, the more they show it. So I think it's a good thing when you put in these reps that if you don't see, if you don't have enough views, you're like, okay, what can we learn from this and how can we make it better? The other thing is like, are you comfortable with your own message? Right? You comfortable with your content? Maybe your message is not meant for millions of people. Maybe your message is meant for a hundred people. Like, just this morning I saw a post, Gary Vee, he's like, this is what it looks to 10 people, 10 views. This is what it looks like. And it's like him sitting in a table with 10 people, 100 people. This is what it looks like. And he's like, him in like a little college stage, right? A thousand people. This is what it looks like, it's him in, like, a little bit more big auditorium, right? And imagine you sitting down in front of 10 people, right? Sharing. We're sharing. It could be intimidating in person, but it's amazing that you're creating that impact.
B
Yeah, I love that visual because I've done that before. Like, oh, I only had, like, 600 views. And then you, like, 600. 600. Like, people viewing you, you're like, oh, damn, that's like a full auditorium of people. And we get in our own head. But it's also like you were saying, oh, put the camera on. And I become a different person. It's like, wait, what is happening here? Like, it's this fear of being seen, fear of being perceived a certain way because you're not hiding behind, you know, a script or, you know, AI or whatever it is that it's so easy to hide behind. But then you, like, have to be your true, authentic self, and it's like, oh, God, what are people gonna think of me if I'm my true, authentic self? And it's like reminding yourself, wait, if people don't like my true, authentic self, then it doesn't matter. It doesn't mean anything about me. It's.
A
It.
B
It's who I am. But people are so pressured by the way society says, you have to be where with me. If you work with me, I'm like, oh, no, we're breaking all the glasses. There are no parameters. We fly, and we don't have to do it in any specific way. Right. Everyone's like, oh, you have to do step one through step, like, 500. And this is how you get from A to B, where it's like. Especially with women, it's like, we're intuitive. We don't think logically. We're not logical thinkers. Unlike my husband, who, like, needs to know why I'm doing everything in the way I'm doing it. I'm like, I can't explain.
A
Feels good.
B
Okay. It feels good. We are not logical. We are not logical buyers. We're not logical thinkers. We. We are emotional, intuitive buyers, doers. This is how we show up in our life. And it's like having permission to just be you.
A
Yeah.
B
And if somebody perceives you in a way, that's on them.
A
Yeah.
B
Right. Because you're not everyone's cup of tea, and that's. Okay.
A
Why do you. What are your thoughts around Personas? Right. Because I'm with you on the. On the authenticity. You know, Truck and I remember we had a conversation with Bart Miller. He's incredible guys been on the show a couple times. It was one of our earlier episodes. And you could tell if you go back and listen to the first episode, it cringe a little bit. But you can also tell like, these guys are not being themselves like, just yet. And I think that conversation with Bart gonna change everything because he's like, be you. But at the same time on his side. He was explained, like, you can be different use depending on like the thing. And his whole. He's also a coach, but his whole thing has been, hey, I wanna. I wanna pursue being a cyclist. For example. So he became the identity of a cyclist. So he dresses like a cyclist, he uses the equipment as a cyclist. Like, he walks like them, he shaves like the cyclist. Like all this thing. And then he wanted to do roping. So, you know, he actually. He has the possibility. But he bought a farm and he bought the horses and the thing and he practiced like. And he like became like that person. Right. So I think for him is applies because, like, he's doing the thing. He's competing on ice. Like, I'm going to be a soccer player. You know, I am a soccer player. Like, I dress like I said, wear my shoes. Soccer player. Like all these things. But we often transfer that also to. When you create is almost like you have this creator Persona that you tap in. Or people use it as a tool maybe to tap in and be able to create. But then it's exhausting because it's not really you.
B
That's right.
A
Right. So, like, what is your thought on it? Like, to me, I decided, is this me, man? Like, is my accent, is what I talk. Sometimes I say about where sometimes I don't. Sometimes I forget English. And this is like fully me. If you meet, you tell people. Because, like, if you meet me in person, this is me.
B
Yeah, yeah, yeah. I like to do this little experiment. So pretend you're holding a rock. Like as hard as you can. Like, hold on so tight like your life depends on this rock. You feel like you're it. You're white knuckling, right? And now let go. And it's like surrender relief, right? It's like when we're holding on to be somebody we're not. This is white knuckling our way through. And it's like, if we're going to continue to white knuckle, what's going to happen when you actually want to connect with somebody in real life? Right? I've. And this is where positive projections come in too. Because there's people who I'm not. I'm not gonna say names, but I went to a retreat where I was so excited to meet this guy, and I loved everything he was about online. And then I met him in person, and I was like, what a douche. What a douche. And it's like, it's fine. It's exhausting, though. You're. You're constantly performing. Like, I get it. Sometimes it's your job. If you're an actor, you're performing. But I always like the actors that are kind of the same person. And like. Like. Like, I don't know. I don't know if you.
A
Adam Sandler, he's like, the same. The same type of guy in every movie.
B
And it was. It was so interesting. Like, I read Matthew McConaughey's Greenlights book. Great book. And it was just so interesting to hear his story. And it's kind of on that. It's like performing, like, who are you? And if you're not being yourself, you're. You're being exhausted. You're exhausting. It's okay if you want to take on the identity of a really fit person. So I'm going to show up every day as a really fit person. Right. But who are you at your essence? And when you're not showing up as your actual essence, you're gonna burn out. This is why burnout. I'm sure creators all the time burn out because it's like, how much can you still put on this show of not being who you are? Yeah, right. I met. I met this woman. I was like, wow, like, so excited to meet her. And then I met her in real life and, like, learned. Like, I was like, you're not the person you are. Like, who I think you are versus who you actually are. It was interesting. And I have to watch my own judgments too, right? Because if you judge it, you're stuck with it. And it means your life's a mirror. So if you're judging it, you're doing it in your own life in some sort of way. So it's like, wait, where am I performing in my life? Also where I'm not being authentic with who I really am? Like, who. If there's a fly on the wall or an invisible person following me around, am I being the same person I am at home than I am when I'm out? Or share, like, do as I say. Like, my husband would always say, do as I say, not as I do. Right. He's a personal trainer, and it's like he tells all the Clients what to do, but he's not doing it himself. It's like, you need to be the role model of whatever it is that your message is.
A
Yeah.
B
Because if you're not also doing it, then that is being a fraud. Yeah. Right. It's okay to be a beginner and like, I'm a big, like, be. Do have. Right. Like, I want to be a top coach. Right. I want to have a top. I want to have a seven, eight figure business. It's like, okay, how. How am I showing up? What am I wearing? Who am I talking to? What rooms am I getting into? How am I stretching my capacity to be that version of me?
A
Yeah.
B
That feels this highest, this highest version, this high, higher self. Right. But it's like, I think it's okay to want to learn different things, right? The roping or the cyclist. Those are just skill sets. I don't necessarily think that's being like a different Persona.
A
Yeah.
B
But it's like, are you role modeling as for your peers or your audience as you are at home?
A
Yeah.
B
And I think that's a huge disconnection with self.
A
Yeah.
B
If you're. If you're not that, that's a competing.
A
Yeah.
B
You're competing with yourself. You're white knuckling yourself.
A
Yeah. I think I love this because I've been in the position of like that and I was like, man, that's like. It doesn't feel. It feels exhausting. Right. And then we. We made the decision to kind of change it, and I think we're like, at peace. At peace with it. Right. Like, especially, like, in the content world, we see this all the time. I see. I have people come into a studio where they might want to have an entertainment podcast. Right. And it's like, hey, we want it to look like this. I'm like, are you like that? Like, like, is the type of people that you want to interview or the type of people that you want to talk? Do you actually talk like that? Like, you seem like a very different person. And it's like, why don't we create like a show that aligns with you? Right? Like all the. And sometimes people are like, no, but that's not where the money is.
B
Right.
A
Like, they connect that to, like, maybe the money. Right. Or we have the other case where, like, they're like, very amazing professionals and they, like, have these years of experience, and just because the medium on where we communicated is new, then we feel like we're not worthy to do that. We feel like the beginners because the medium is new. We're like, the message. We know the message you are an expert on. We just need to get it out to. So then there's, like, friction there too. So the environment is a friction, and then maybe sometimes who we want to become is also a friction, is not aligned. Right. So what you're telling me is once we're at peace with ourselves and we accept that, then we're in a place where we can make the decision a lot easier. Where it's like, I am going to take on that identity of podcaster, for example. It doesn't mean that it's a different you or a Persona. It's you. It's just like, now I'm envisioned. Like, I deliver a clear message. Right. Like, I. I envision the feeling of after recording is like a feeling of excitement because people are gonna listen to my thing, for example.
B
Right.
A
I'm trying to bring this, like, life lessons that we can apply every to, like, maybe a specific situation of creation. Right. Like, I think it's such a close reflection for us to, like, learn about ourselves because we're putting it raw out there. Right. Like. Like, it's. It's crazy. Like, it's. And it's such a vehicle for learning about ourselves.
B
Yeah. And. And life's a mirror, and it's. Who are you trying. You know how people are like, oh, they won't like me, or they're. They're gonna think this about me. It's like, who's they? Yeah, like, who's they? Some stranger on the Internet that you have no idea who they are. Right. It's like, it. It's like, when we become living somebody else's life, it's like, oh, well, that. That's gonna make me more money, so I'm gonna do that route. But if it's not in alignment with who you are, you're never gonna make money because you're never gonna be in the energetics behind it to back yourself, to continue to do the thing.
A
Yeah.
B
It's like gay, gay Hendrix in the Big Leap. He talks about zone of genius and zone of excellence. Right. So there's things that we can be really good at and an expert at, and. But if it's not lighting you up and it's not your soul, like, being like, I would do this even if I didn't get paid for it. Like, you're. You're becoming in a different box, in a different category. So it's like, if I'm just doing the thing because this is an easy way. Right. Or we think it's the lowest hanging fruit, then we're not really being soul led and it's not for everybody. Some people live on a hamster wheel and they just want to like be in certainty every single day. They want to know, every morning I'm going to eat my eggs and then at this time I'm going to go to the gym and at this time I'm going to go to my 9 to 5 and then I'm going to come home and then I'm going to be with my family and that's my day, every single day for the rest of my life. I don't. That's not my dream. Right. My dream is living in uncertainty and like experiencing and learning and growing and being like learning different versions of myself. They're all parts of us and it's like, it's like if we're just chasing money.
A
Yeah.
B
Is that, is that how you want to be living?
A
What will be the encouragement to somebody that are like, well, that's nice because you maybe can say that because you might have a successful business or you sold your company, right? Like, because we hear that comment from a lot of people that might already be there and they're like, this is how we should do. But again, devil's advocate, we deal with a lot of people that are trying to get out of that funk and it's like, okay, how do I actually get out of that funk? That's nice that you got there. But now I'm eating crap right now. What can we learn from this conversation? Focus on the small wins.
B
Yeah. Celebrate. Celebrate the. The things that are actually working, right? What did work today? Yeah, like what worked for you today? Right? Celebrate that. Because what happens is the RAZ Reticulated activating system is gonna find evidence for whatever it is that you believe. So whatever belief. Thoughts, thoughts don't hurt us, right? We have like 85,000 thoughts a day. Don't quote me on that. But the thought that we believe is the one that hurts us. So if we start believing the thing that that person said about us, there's 85,000 thoughts you can have. And you're going to keep spiraling on that one thought. It's like, let's think a different thought. Let's think a good thought. Of those 85,000 thoughts, one of them needs to be a good thought, right? And it's like, let's choose again. Let's choose another thought thought. You have the power. And it's like sometimes use the mind versus sometimes it's like the mind is always going to try to find what's wrong. It's. It's our reptilian brain. It's always going to be like looking out for the threats. What's wrong? How do I stay safe? But it's like, let's choose a different thought.
A
Yeah.
B
It's like when you start looping in.
A
Do you have a method of like resetting those thoughts? Right. Because I've used a couple where breath is one, where it's like, okay, I become aware of the problem and maybe the feeling of that.
B
Yeah.
A
And I'm like, okay, I know this is where I'm at. Almost like I step out and I'm like, okay, I'm angry. Let me feel the anger for a little bit. Right. Like it's good. But then to reset, maybe I do five deep breaths, right? It's like belly breath. And then after my five breath is like, okay, now I'm done with anger. Let's focus on that. A good thought. Right on. Like, or, you know, the solution or whatever we're tackling there. What else? I remember my mom early on, she's like, yeah, feel the anger. There's like on the soccer field, I remember like the coach. I'm bench or whatever. Like, it was a negative situation. And she's like, excuses. That tool is open. Open upon maybe is the.
B
Oh, yeah, yeah, yeah.
A
So he's like, thank you, thank you, thank you. It's like almost like saying thank you to that situation and then flipping it. Right. And it's like you can find your own system. Right. Do you have some methods of resetting?
B
Yeah, so. So it only takes. This is not my research. Neuroscientists and researchers say it only takes 90 seconds for an emotion to move through. But what, what happens is we feel the discomfort, the anger, the anxiety, the whatever we're feeling in our body. And then we think about what we're feeling and we're like, wait, I don't feel comfortable in my body. Let me. Let me think of all the stories that make sense of why I'm feeling the feeling.
A
Almost like justifying that feeling.
B
That's right. Because what does the mind do? It justifies. It's logical. That's what it wants to do. So the next time you're feeling angry. And usually like, there's always something deeper under the feeling. Right? Like under anger is always gonna. Is sadness. Usually it's like we use anger to hide sadness. Right. We don't want to feel vulnerable, so we, we get angry. We blame. But something you can do is be like, okay, what feeling am I avoiding right now? Right? And it's like, okay, I'm avoiding feeling sad. Just give me 90 seconds to feel sad.
A
Yeah.
B
Without any story in full sensations, like, where am I feeling it in my body? Okay. I feel sadness in my gut. Usually it's like your gut, your heart, your throat. Those are the three main points of where you really feel the deepest emotion. It's like, okay, I'm feeling really anxious in my body. What am I trying to avoid? Right. I'm trying to avoid feeling anxiety. What happens, you start creating more anxiety because now you're trying to get rid of the anxiety, and then you start.
A
Thinking about all the other things that you got to do and continue to do.
B
And like, why am I. Okay, it's not going away. So let me think it's. Think about why I'm feeling it instead of like, okay, what sensations do I feel? And you can do somatics with this, where it's like, okay, what color? Like, if I gave this a color versus a story, what color is it? Is it dense? Is it porous? Is it big? Is it small? Is it opaque? Right. Is it transparent? Like, is it moving? Is it stuck? And you just start, like, inquiring questions about, like, the. The sensation as if you were talking to an alien. Right. An alien doesn't know what any of these mean. Right. They don't know what these feelings mean. So you just bring it into sensations, into your body. It's like, does it feel tingly? Like whatever that is, and you just literally feel it and breathe into the contraction of that. Of that sensation.
A
Yeah.
B
Versus, oh, my God, I'm feeling this because of this. Because then we loop it and then it doesn't go away.
A
Yeah.
B
And it's going to keep hamster wheeling. It's going to keep looping, looping and looping. And so that's just breathing into the contraction of the sensation in your body. 90 seconds.
A
Wow. 90 seconds. I'm going to start timing them. And as you're telling me this story, I'm picturing some situations with my kids. And I'm relating it because, you know, well, first off, as entrepreneurs, I feel like we need to be masters of this because we're challenge with challenges every single day with setbacks. And there's always, like, a fire that we need to put out or especially when, if. When you have a team, like, all these things. Right. So a lot of feelings are going to be coming our way, and I think, like, these are, like, very important. You know, tactics and techniques that we can do to do it at the end of the day, adopting that way of life. And number one, you must be willing to try this. You know, there's a lot of people like, oh, yeah, that sounds good, but they don't. They're all willing to try, and they spend this day in that. In that moment. But going back to my kids, just. I was sharing this story earlier where, like, my youngest, Matteo, he, like, threw this tantrum, right? And now, right now we're doing crying wall. So it's like. It's almost like the spot where, like, he goes and feels all the feelings, right? And you know, I've. I've been guilty in the past where, like, no, like, stop crying. Like, as a parent, like, stop crying. Or like. Like, we try to stop that feeling in a way, right? Or if there's throwing a tantrum in public, for example, right? And I'm like, I'm trying this new thing where it's like, I'm. Just let it run.
B
Yeah.
A
But here's. Here's what I'm upset around, and you can. You can tell me your thoughts. So I'm letting it run. So he cries it out, and I'll be like, hey, Matto, just tell me when you're done. Right? And he cries and he cries and he louds and whatever. I have to time it, see if it's like, 90 seconds maybe. Maybe you're very accurate. And then it's like they flip the page, like they felt it and then they let it go and it's like, okay, now we can continue doing our day, or like, pop, I'm done. And then it's like, happy and playing it again. I'm like, oh, wow. So as a. Like, this is a connection I made now as adults. So you're telling me you're sharing this? And because we're aware and we've lived more time and we have these stories, we're using those stories to justify that feeling. We just stay in that, like, loop. Right? But kids, we don't have those stories. Like, they don't. You know, they haven't built that bank of stories yet. And they just, like, feel it and then they let go.
B
And that's. And that's why they have tantrums, because their feelings are so big that they don't know what to do with it. Where as adults, we suppress it and we're like, oh, we're not allowed to express how we feel because then I'm perceived a certain way as weak or get over it or it's not a big deal. Like animals in the wild, after they have a fight, what do they do? They just shake.
A
They shake it off.
B
They shake it off. And they're not stuck in this story of, oh, I should have done that fight differently. Right.
A
I should have said this instead of that.
B
And, like, shoulds are just a mental contract of what we don't know, Right. So it just becomes really interesting. And especially with children, their brain isn't developed until they're like 27 or something, so they don't know how to manage their emotions. And when we start telling them, hey, stop crying, right? It's like we're telling them that their feelings aren't valid, and then what happens to us as an adult? I'll give you an example. So as a woman, I'm gonna give you a little male, female here.
A
I'm ready.
B
Okay, so let's say I wake up late to go to work or start my day. And that snowballs into just not the best day ever, right? It just. Yeah, I woke up late. It just kind of. That was a momentum I was in. It was a bad day. And I come home and I tell my partner or friend or whoever, and I'm like, man, I woke up late. I didn't have a really good day. And my partner says to me, well, you should have woken up earlier. That's not what I need in that moment. Right. Yeah, that's. As a woman, we know what we should have done. We know. We don't need you to tell us in your logical brain of how we should have woken up earlier. We need to be seen, heard, and understood and validate our feelings for having a hard day. It's the same with children. And it's like when. When you're having a moment about anything and somebody says you're making a big deal out of it, how does that help? It doesn't. And the same with children. It's like they want the red cup and you have a blue cup, and they're freaking out because that you gave them the blue cup, but they really wanted the red cup. Like, as an adult, we're like, this doesn't make sense. Same cup, just a different color, but they have to have the red cup. They don't know how to manage those feelings. And when we start validating feel, this is like anybody.
A
Kids, adults, adults. Yeah.
B
When we feel validated and how we're feeling, it moves through so much faster. But when you're telling us our we're not valid, our feelings aren't valid. That's when all the, the. My God, my brain is freezing right now. The resentment comes in, right? It's like, I remember, whatever. This is a little personal, but my mom went on a trip with my sister in law to Paris and did not tell me they were going on this trip together. And the night before, I was at my mom's house doing some work and she's packing for a trip and I'm like, where are you going? She's like, oh, I'm going to Paris. And I'm like, what? You're going to Paris? And I'm like, on a cruise? Because my mom loves cruising. And she's like, no, I'm like, on land. Like, yeah. Are you going by yourself? No, like avoiding.
A
Avoiding.
B
Avoiding to tell me that she's going with my sister in law to Paris. And I was so hurt and I was so upset by this. And I'm talking to my brother about it and I'm like, I'm like, this was like, I am so hurt. And my brother's like, you're making a big deal out of this. And that was just like the ultimate like, bomb, bomb. I was like, wow, this is what my family does, is like, let's just sleep it under the rug. And then this is what happens as an adult. Right? We don't repair, we sweep feelings under the rug. Why? Because it's uncomfortable. Why some people avoid conflict, why it's uncomfortable. And so nothing gets repaired. Right? And this is kind of what. What happens. And so with. Even with kids, it's like validating their feelings is so important as a little one. So just some feedback for you the next time he's crying for whatever reason because he can't take three stuffies versus two stuffies or whatever, vice versa. It's like you can tell him, oh, I understand why you're feeling this way. You were hoping to take three. You were hoping to take three. It's just that simple word of like you were hoping for. This validates them in that experience. And then they can take the 90 seconds, go cry it out on the wall, and then come back to it because they let it move through.
A
Yeah. So good. I'm elevating my skills. Go. All right, we're almost at time. Thousand questions. It flew by.
B
Yes.
A
Do you think people are scared of feelings?
B
Oh, a thousand percent. Because. Because society tells us feelings are bad because if we feel sad, we're weak and. No. And then if we're weak, then we feel rejected.
A
I think also that's a Lot to do with the country we live in. Like America, for example. Right. Like, there's other cultures, obviously. I've been very fortunate to. I grew up in South America and Venezuela. Right. I lived in Spain, in Italy, and emotions run wild over there. Right. It's like. It's almost like, welcome. Right.
B
Yeah.
A
In Italy, above everything. But so if we get, like, now we're. Because as a business owner. Right. Like, those listening, you're also a leader. Right. And then, you know, maybe we feel like we need to put a front, like, for customers or for our employees or, like, there's like, this separation of, like, maybe we build this bubble around us. Right. That maybe a few people know the real us, but on the outside, not really. Right. And we. Now we're telling you, okay, how can we be authentic in front of a camera or authentic in front of our teams? And feelings is a big part of this. What are some things that we can do? And this might be another podcast episode on its own, but, like, as we close out. Right. Thinking about, okay, how do we start acknowledging those feelings and maybe putting in practice some things that can help us navigate that and go towards a more authentic side.
B
Yeah. I mean, use your shame as your superpower. I'm. I mean, because it's not the thing that we feel. It's the shame around it that stops us. Right. It's not the actual thing that we did. It's the shame around it. And when you start speaking and speaking the shame as your superpower and you can lead yourself through the hard things, that's. That's where people turn to leaders, to the leadership. It's like, oh, you navigated, let's say, a divorce. Right. You were able to navigate and still lead us by leading yourself through the thing that sucked. That's how leaders are born. It's like, yeah, you can lead when everything's wonderful and great, but how do you lead when shit hits the fan and you're in the suck or you just lost your best friend? Like, are you still able to show up and lead yourself through it? Because when those things happen in your life, look at them as happening for you. Because it's like, oh, this didn't happen to me. This happened for me. Why? Because now I can lead other people through this thing in an easier way, in a new way. And to me, I think just turning your shame into your superpower, I think is the way that you can start kind of flipping it.
A
Flipping. I love it. I love it. And thank you so much for coming and showing up. In content is profit. So good today. A lot of internal work I got to do. I hope you too because it's going to help us be better business owners, business creators and people that tackle content is going to make your life a lot easier. This is so good. I mean we're going to have to do a part two at some point. I'm going to report on everything that we did today. Karen, where can people find you, connect with you?
B
Yeah, I hang out mostly on Instagram, just Karen and I have website. Karen Mininger.com and right now we are putting together group coaching for Million Dollar Mirror. And it's a six week immersion and it's really reflecting back into the million dollar version of yourself. So when you're looking in the mirror you're like, oh yeah, I'm that million dollar version of me. And you can show up in that way and collapse timelines to become that millionaire that you so want to be quicker.
A
Yeah.
B
But by doing the inner work. Got to do the inner work.
A
Yeah. That's a must. So if you're willing. Awesome. Links are right below. Go put it in there. Connect. She's amazing. Every time she comes to the studio I'm like, tell me everything and check out her show. It's also gonna be right below in the description. So thank you so much, Karen. And is there anything you want to say before we head out?
B
Yeah, just. Just know your truth. Like ask yourself a question every day. Am I living the best, best version of myself every day? And if I'm not, what is one little micro shift that I can do to make my day a little bit better?
A
It's awesome. Thanks, Sherry.
B
You're welcome. Thank you. So good.
Content Is Profit: Million Dollar Energy – The Mindset Shift To Manifest 7 Figures with Caryn Meininger
Release Date: July 22, 2025
In this compelling episode of the Content Is Profit show, host BizBros sits down with special guest Karen Meininger to delve into the transformative journey of manifesting significant financial success through mindset shifts. Karen, a seasoned content strategist and holistic coach, shares her inspiring story of pivoting her business during challenging times and harnessing the power of manifestation to achieve remarkable results.
Karen begins by recounting her early days working in the family business, reflecting on her initial foray into manifestation practices. She admits to taking a manifestation course with Catherine Zinkina in early 2020, motivated by a fervent desire to achieve a million-dollar month for her company. Despite skepticism from her brother and the looming global challenges, Karen's unwavering belief laid the foundation for her future success.
Notable Quote:
Karen: "I'm going to manifest a million dollar month in our company... I was feeling it, this is going to happen." (03:33)
As the COVID-19 pandemic struck in March 2020, Karen faced unprecedented challenges. Her company, previously generating around $5-6 million annually, had to navigate the sudden halt in business. However, rather than succumb to despair, Karen saw an opportunity to pivot. Recognizing the urgent need for medical supplies, she transformed her company's outdoor fabric manufacturing into producing reusable hospital gowns. This strategic shift not only addressed a critical market demand but also resulted in an astonishing $1.5 million in sales within a single month, ultimately propelling the company to a $10 million annual revenue.
Notable Quote:
Karen: "We did a million and a half dollars in one month from creating gowns. It was like this massive pivot." (05:54)
Karen emphasizes the significance of visualization and mindset in achieving business success. She shares her routine of visualizing desired outcomes, such as her childhood dream of playing soccer in Barcelona, which she believes accelerated her manifestation process. By collapsing timelines and fully embodying the emotions associated with her goals, Karen explains how she was able to manifest her million-dollar month and beyond.
Notable Quote:
Host: "I'd imagine the feeling of after recording is like a feeling of excitement because people are gonna listen to my thing."
Karen: "When you visualize that, your brain doesn't know the difference between real and imagined." (14:19)
A significant portion of the discussion revolves around managing emotions and maintaining authenticity, especially for entrepreneurs who often mask their true selves behind professional personas. Karen discusses the concept of the "emotional home" and how unresolved emotions can lead to self-sabotage. She advocates for practices such as nervous system calibration, celebrating small wins, and somatic work to navigate and release negative emotions effectively.
Notable Quote:
Karen: "It's frequency. Yeah, right. Money's energy. It's energy. So whatever it is, what do you want to manifest... How do you be that version of you as if you already have it?" (18:12)
Karen offers actionable strategies for listeners to enhance their manifestation practices and personal growth:
Notable Quote:
Karen: "Use your shame as your superpower... When you start speaking the shame as your superpower, you can lead yourself through the hard things." (60:09)
The conversation delves into the balance between maintaining an authentic self and adopting different personas for business purposes. Karen asserts that while adopting certain identities (e.g., a cyclist) for specific pursuits is acceptable, consistently portraying a persona that doesn't align with one's true self can lead to exhaustion and burnout. She emphasizes the importance of being genuine in content creation to foster real connections and sustain long-term success.
Notable Quote:
Karen: "If you're not being yourself, then that is being a fraud. It's okay to be a beginner and like, 'I want to be a top coach,' but how am I showing up?" (34:55)
Karen and BizBros discuss the pervasive fear of rejection that hinders many entrepreneurs from fully embracing their authentic selves. They explore methods to overcome this fear, such as reframing the perception of 'no' as a non-personal response and building resilience by seeking numerous rejections to desensitize the fear. Additionally, they highlight the importance of authentic self-expression in leadership and content creation.
Notable Quote:
Karen: "You're becoming in a different box, in a different category. So it's like, if I'm just doing the thing because this is an easy way, right? Or we think it's the lowest hanging fruit, then we're not really being soul-led." (44:12)
Towards the end of the episode, Karen shares practical methods for resetting negative thoughts and fostering emotional well-being:
Notable Quote:
Karen: "It's not the thing that we feel. It's the shame around it that stops us. When you start speaking the shame as your superpower... That's where people turn to leaders." (60:09)
As the episode wraps up, Karen encourages listeners to embrace their truths, validate their emotions, and engage in continuous inner work to align their personal and professional lives authentically. She highlights her upcoming group coaching program, Million Dollar Mirror, designed to help individuals embody their millionaire selves through intensive inner work.
Notable Quote:
Karen: "Just know your truth. Ask yourself a question every day. Am I living the best version of myself? And if I'm not, what is one little micro shift that I can do to make my day a little bit better." (62:51)
Connect with Karen Meininger:
This episode serves as a powerful guide for entrepreneurs and content creators seeking to bridge the gap between their content and revenue through mindset shifts and authentic living.