On The Road To Impacting One Billion People with Chris Do

Summary

Content Is Profit: On The Road To Impacting One Billion People with Chris Do

Episode Release Date: April 29, 2025 | Host: BIZBROS (Luis and Fonzie)

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Introduction

In the landmark episode titled "On The Road To Impacting One Billion People with Chris Do," hosts Luis and Fonzie of the Content Is Profit podcast delve deep into the journey and insights of Chris Do, a legendary content creator and entrepreneur. This episode, released on April 29, 2025, serves as a culmination of years of expertise shared by BIZBROS in bridging content creation with revenue generation.

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Guest Background

Chris Do joins the show as the final live guest of 2020, bringing a wealth of experience from his roles with Red Bull, Chet Holmes International, Orangetheory Fitness, and more. Notably, Chris is an Emmy Award winner for Individual Achievement in Art Direction, an international keynote speaker, podcast host of The Future (without the "E"), and author of Pocket Full of Dough. His mission is ambitious yet inspiring: to teach one billion people how to make a living doing what they love.

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Mission to Impact One Billion People

Chris Do shares the genesis of his mission, rooted in his innate desire to help others. Having taught at a private art school for 15 years, he recognized the limitations of reaching a broader audience. In 2014, encouraged by his friend Jose Caballero, Chris ventured into YouTube to scale his teaching beyond the confines of privileged institutions. Reflecting on this transition, Chris states:

"We're on the 1 billion mission that we're on now."
[02:45]

This mission is driven by the belief that human beings are hardwired to help others, and scaling this capacity can transform millions of lives.

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Content Creation Strategies

Chris emphasizes the importance of authenticity and informed opinion in content creation. He advises aspiring creators to:

1. Start by Copying: Begin by imitating successful content creators to internalize effective techniques.

   "The first rule in learning something is just a copy."
   [13:25]

2. Build a Strong Foundation (Spine): Identify and master a core specialty before expanding into diverse topics.

   "Find that thing. For me, it was graphic design and more specifically, typography."
   [16:53]

3. Engage Emotionally: Use personal stories that elicit emotional reactions with clear takeaways.

   "Tell a personal story that elicits an emotional reaction with a clear one, clear takeaway."
   [55:00]

Chris also highlights the significance of researching meticulously to ensure content is both accurate and valuable, thereby building trust with the audience.

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Mindset and Overcoming Challenges

A recurring theme in the conversation is the power of mindset in overcoming personal and professional obstacles. Chris recounts his struggle with self-doubt and how continuing to publish content became a lifeline not only for him but also for his audience members facing their own dark times.

"How could you stop?"
[08:40]

He advises embracing challenges as opportunities for growth and stresses the importance of self-awareness and self-confidence. This mindset shift enables creators to persist despite setbacks and continue making meaningful impacts.

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Approach to Selling and Building Trust

One of the standout segments revolves around Chris's philosophy on selling. Contrary to high-pressure tactics often portrayed in media, Chris advocates for a help-first approach:

"Rethink the word sell. Change that word. It's four letters, let's just erase that word in your mind and just help."
[25:31]

Key points include:

• Build Trust Over Transaction: Focus on genuinely understanding and addressing client needs rather than pushing for a sale.

  "Everything you say and more importantly, everything you do either loses or gains trust in the other person's eyes."
  [26:13]

• Transform Selling into Helping: By positioning sales as a means to help, creators can foster long-term relationships and loyalty.

  "Sometimes helping you is to say, I'm not qualified for this."
  [26:13]

• Avoid Aggressive Sales Tactics: High-pressure methods can alienate potential clients, whereas a sincere approach builds lasting trust and credibility.

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Advice for New Content Creators

Chris offers a comprehensive framework for those embarking on their content creation journey:

1. Develop an Informed Opinion: Ensure content is well-researched to avoid contributing to misinformation.

   "Have an informed opinion. There's too many people who are throwing around uninformed opinions."
   [53:00]

2. Articulate with Clarity: Start by writing down ideas before presenting them visually or verbally.

   "Articulating an idea should not be on camera. Really. Just sit down and build structure."
   [54:34]

3. Leverage Low-Friction Platforms: Choose platforms that minimize barriers to regular content creation, such as Twitter, Reddit, or LinkedIn.

4. Engage Emotionally with Storytelling: Use personal narratives that connect on an emotional level, ensuring each story delivers a clear message.

5. Continuous Improvement: Regularly assess and refine content strategies based on audience feedback and engagement patterns.

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Final Thoughts

As the episode wraps up, Chris emphasizes the importance of adaptability and resilience. Reflecting on his own journey, he acknowledges that without publishing, he might still be tethered to unfulfilling commercial work. His parting words inspire creators to:

"Go publish, please. Go, go publish."
[58:03]

Chris Do's insights offer a masterclass in content creation, mindset management, and ethical selling. His dedication to helping others underscores the podcast's mission to entertain, educate, and transform content into profit.

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Connecting with Chris Do

Listeners are encouraged to connect with Chris through his various social platforms under the handle @ChrisDoDoe and explore his comprehensive resources on his primary channel, The Future (without the "E"). Dive into his content to reverse-engineer his successful strategies and embark on your own journey to turn content into profit.

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Key Quotes Highlighted

• Mission Driven:

  "We're on the 1 billion mission that we're on now."
  [02:45]

• Learning by Copying:

  "The first rule in learning something is just a copy."
  [13:25]

• Mindset Matters:

  "How could you stop?"
  [08:40]

• Transforming Sales:

  "Rethink the word sell. Change that word. It's four letters, let's just erase that word in your mind and just help."
  [25:31]

• Actionable Advice:

  "Tell a personal story that elicits an emotional reaction with a clear one, clear takeaway."
  [55:00]

---

This episode serves as a treasure trove of actionable insights for entrepreneurs, content creators, and anyone looking to harness the power of content to drive meaningful profit and impact.

Transcript

[Luis]

We've got some fresh new talent. I'm Luis.

[Fonzie]

You're listening to the Content is Profit podcast.

[Luis]

We spend the last four years learning the strategies and techniques from some of the top marketers in the world on how to create content that turns into profit.

[Fonzie]

If you'd like to learn how to turn that content into profit, just go to contentsprofit.com there's a little surprise in there for you.

[Luis]

Oh yeah, you forget the money sound.

[Chris Doe]

There we go.

[Luis]

And today, last live guest of 2020 with episod epic topic.

[Fonzie]

What are we talking about on the.

[Luis]

Road to impact 1 billion people. Yes, that is billion with a B.

[Fonzie]

With a B. Talk about, talk about goals, man.

[Luis]

I, I love, I love it.

[Fonzie]

I love this Fonzie. Do we have a sponsor today?

[Luis]

Wow. Thank you for asking, good sir.

[Fonzie]

You're welcome, good sir.

[Luis]

Indeed we do. And today's sponsor is your own, the Biz Bros. Yeah, we need that sound. That is like the little vlogger sound like yay.

[Fonzie]

Yes, yes.

[Luis]

We are coming with content momentum. And you might be asking yourself, what is content momentum? Well, if produce long form content just like this one that you're listening to or watching and you want to turn it into value packed, bite sized assets so then you can share it in social media and amplify your contribution. Again, let's go. Not amplify the noise, but amplify your contribution then we want to help you out. Please reach out at bizbrosco, on Facebook, on Instagram. Let's do it.

[Fonzie]

So juicy. So good guys. Go ahead and subscribe. Hit smash that subscribe button so you know when those episodes are dropping on your phone. Every Tuesday, Thursdays and, and go ahead and follow us on social media. Bizbroscope.

[Luis]

That is right. And if you find this episode impactful, you know what to do. Don't forget to share it and and leave a five star review. Thank you.

[Fonzie]

Last guest of 2020. And today's guest is not only in the cool kids club. Some might even say that he is a legendary content creator. And we agree. We came across today's guest while in the YouTube rabbit hole. The recommended video was how to get 10,000 Instagram followers per week. We immediately thought clickbait. Definitely clickbait. But we still clicked on it and watched the entire 49 minutes and 4 seconds of that video.

[Luis]

Yes, to this day we don't know what type of sorcery that was. But his way of teaching and sharing his knowledge got thousands if not millions of people's attention. Today's Legendary guest loves helping others make a living doing what they love. And he does it by teaching. He is the master of making complex ideas simple to understand. And just in case you cannot tell right now, I am fangirling pretty hard right now.

[Fonzie]

Let's add some more heat to that hype. Today's guest is a winner of the Emmy individual achievement in Art Direction. He is an international keynote speaker and he has launched two seven figure businesses. He is a podcast host of the Future without an E and the author of Pocket Full of Dough. And in case you are not pumped up yet, his mission is to teach 1 billion people how to make a living doing what they love.

[Luis]

Wow. What? Oh, we could talk about him all day. But you know what would be better? If we bring him on here. Please welcome founder of the future legendary entrepreneur and content is profit future hall of famer, Mr. Chris.

[Chris Doe]

You guys have so much energy. Like, when does this begin? I don't know.

[Luis]

About to explode. Love it.

[Fonzie]

Welcome, Chris. We are extremely excited to have you here in Content Profit Man. Thank you for being that last guest of 2020. It's incredible.

[Chris Doe]

Happy to do it.

[Luis]

Yeah. I was thinking this morning, what a way to say goodbye to the content is profit year with Chris do in here. So thank you.

[Fonzie]

So before we started the interview, you know, Chris is like, who's who? And you know, we now, for those watching, we're, you know, matching right now, purple T shirt. So that was definitely on purpose to confuse him. You know, clearly I'm fancy. So Fonzie is a sexy voice with the beard over here and we're good to go. So, Chris, why don't you share a little bit of your story? Like how. How do you get to this point where you're like, your mission is teach a billion people. You know, you just reached 1 million subscribers on YouTube. Congrats. I know that that might be just a vanity number, but it does mean a lot. There's a lot of people that sync with your message with what you teach, and you're helping thousands of people, you know, reach out those. Those amazing goals. So how do you get there? Like, where, where's that start?

[Chris Doe]

Yeah. Okay. So I think we are hardwired as human beings to want to help other people. And we do this in small ways, and some of us are able to do it in ways at scale. I've loved teaching, and I was teaching at art center for 15 years. But the problem was it was always with a small group of very specific people who, who for a circumstance are privileged because they can afford to go to a private art school, that their parents and whoever support them allow them to pursue this creative endeavor. What about the rest of us? What about the people who aren't in the United States, who aren't in California, who can't afford this private school art education? What do we do about them? And we need to change that. And a friend of mine, Jose Caballero, in 2014, invited me to start teaching on YouTube, something I had not thought about.

[Fonzie]

Yeah.

[Chris Doe]

And he pulled me in reluctant. They started to do this, and I was like, this is really cool. And you start to see the mess. And the comments start to stream in a little bit at the beginning, Just one message every other day, two messages, something like that. But now that we've been doing this for six years, we've reached, I think, almost a tipping point in which enough people who are interested in design start to know about the future, what it is we're trying to do. So that's the 1 billion mission that we're on now.

[Luis]

That is amazing. Chris. You know something? They're resonated with me so much. And we met you at podmax.

[Chris Doe]

Right.

[Luis]

Well, officially met you at podmax. You were the keynote speaker there. And we know Josh is listening. So thank you, Josh, for bringing him on. And you mentioned that you started your publishing journey at the young age of 42. Right. And I was like, wow, first of all, he looks like 25. So I was very confused. But then I was like, that is incredible, because so many people think they are already late to the game. Right. I personally thought that. I am 28 right now. When we started, Biz Bros. Was about four years, five years ago. And I let four years pass. And this year when we started publishing again, I was like, I'm late. I thought I was late. And when I heard your story, that was so empowering.

[Chris Doe]

What.

[Luis]

What made you. Right. Like, I know your friend dragged you over, but what made you finally click and say, you know what? I'm going to continue do this for six years instead of doing it once and saying, you know what? I'm late to the game.

[Chris Doe]

Yeah. Before I answer that question, I do want to say something. I'm going to try to do my best Marlon Brando voice here. You may be enough for I can't refuse. You can come in and you just sit here like a dummy. You don't have to say anything. You don't have to do anything, and I'll take care of the rest. Now, he had experience doing many live streams and shows. He's an extroverted person. He likes to talk. He's very quick with his thinking. And so I felt very safe to sit there. And in the first couple of shows, I don't say anything where it connects, where it resonates, and where it becomes its own. Thing is, I start to discover I have this voice. I hate my own voice for a long time, but when I mean, like, I discover my own voice and that I have something to say. I have a unique set of experiences. Liam Neeson's, you know, a unique set of skills.

[Fonzie]

Yeah.

[Chris Doe]

And I can help people. And I have the experience in teaching and running a business. And it's time for me to get out of my own way. My own issues with self awareness, self confidence, self esteem. I had to push those aside and say, you know what? I'm here to try to help people, and if this is helping people, then I'll continue to do this. And so far, I'm continually encouraged by the people who tune in to say, this is transformative. This has gotten me out of a dark place. I wanted to quit design. My boss was abusive. I was working in a toxic work environment. I didn't know what the next steps were. And you opened the door for me. And I got to tell you, that nature, that human nature of, like, trying to help people, when you hear things like that.

[Fonzie]

Yeah.

[Chris Doe]

How could you stop?

[Luis]

Yeah.

[Fonzie]

Yeah. It does get addicting. And you know, personally, like Fonsi mentioned, like, we've. We've started the company about five years ago. We started as a sticker company and then T shirt company, and then we transitioned in social media management because we're trying to figure out how to sell these things. And. And we never really started publishing the show, for example, till March when Covid hit. Right. We were told by our coaches, we were told by the people that we invested with, like, you guys have to publish every single day. Like, what are you guys doing? And we're actually selling a service that allow our clients to do that, but we're not doing it ourselves. And it took, like, this crazy experience that was very painful personally, because we lost about 80% of our business to Kickstarter this. This publishing. Right. And is it, do you think is necessary to kind of like a pain like that? You just described that you were in a dark place for us that was very dark because we literally thought the business was going to be gone in 60 days. So we're like, this is the time to go dive in. And everything has been incredible ever since. Lots of learning, lots of connection. Lots of people that we've been able to met just like you coming into the show. And now we have a team of eight that is executing every single day for our clients. And it's incredible. We're getting to work with people that we love. Now. Is it necessary for people to actually touch that dark place, to be able to react and start creating, start teaching and start creating that impact for other people?

[Chris Doe]

Yeah. I can't say in a broad, blanket statement that everybody has to go to a dark place before they can see the light. But sometimes in that challenge, in the obstacle, in the darkness, you find out who you are, what your resolve is, and what you're willing to give up and what you're willing to do.

[Fonzie]

Yeah.

[Chris Doe]

And I think that is a test of character. And so each and every single person who goes through this, and they say to themselves, despite the obstacles, despite the challenges and the disadvantages I have in my life and people who are casting stones at me, despite all that stuff, I'm so determined I'm going to go forward. I'm going to do this thing that they wind up being successful just because of that sheer will and determination to succeed. It's like Terminator vision, right?

[Fonzie]

Yeah.

[Chris Doe]

It's like, I want John Connor, Sarah Connor. That's it. I'm going to go in, and I'm not going to stop until you melt me down. Sorry, spoiler alert. Just.

[Fonzie]

Yeah, I got.

[Luis]

I got to add here. I love the movie references, first of all, and I do have a selfish question that I want to wait for the end of the show to ask, but I'm curious, because you had that person that was support for you, that he said, sit here. Don't say anything. Right. And a lot of people, they might not have someone like that, that offer a seat right next to them and. And be of, hey, learn with me and just be on camera. How do they get. How can they get started? How can they say. I mean, we. Last episode, we have someone say, just do. Right? Which we think it's amazing advice. But I'm curious, because a lot of people have those limiting beliefs, right, that they hold them, and it's very difficult to just do sometimes. So what would you tell these people?

[Chris Doe]

Okay, Misery loves company. So if you're going to be miserable, invite somebody else to be miserable with you and just do it together, and you both can suck. You don't have to have a mentor that's professional. That's good. It's like, okay, I don't know what I'm doing, But I feel safer. Think about this. If you go to a party and you know no one, that's why you have a wing person, a wingman, a wing woman who comes with you. So it's like, no matter what, you'll be lost together. And it's a lot less daunting, it's a lot less intimidating. Same thing is if you're lost in the wilderness, it sucks to be out there by yourself. Yeah. So just having one other person out. Here's another one. Tom Hanks in. In the movie. I think it's. It's the. The one where Castaway. Yeah, he's by himself and he's gonna lose his mind. So he makes an imaginary friend called Wilson. He's like Wilson. And so he talks it. And that Wilson ball is the thing that keeps him the same. So that's one thing that you can do. Another thing I'm gonna recommend that people do is if you really want to be an engaging, dynamic, charismatic person on camera, study people who are engaging, dynamic and great on camera. Who are these people? I like to look at stand up comedians, how they own the stage. They're kind of naked on stage. Not literally, but it's just.

[Fonzie]

I think it's Bert that he has a Netflix show and he's like shirtless. I mean, except him just saying, yeah.

[Chris Doe]

Some people do do that. I saw that one, you know, so you study comedy comedians and stand up comics and see what they do, and you adopt different mannerisms. Like my wife, she'll. She was like, what are you doing? And I'm trying to retell their sets, their. Their jokes and their bits in the way that they say it, how they walk on stage. Right. If. If I can do that, then some of that is then that person becoming my unofficial teacher.

[Luis]

Wow.

[Chris Doe]

That's how I learned.

[Luis]

That's. That's impressive. So you do go around the house, kind of like impersonating these comedians. And are you repeating their joke? Are you adding your own things while you're trying to teach to other people while doing this?

[Chris Doe]

That's a great question. The first rule in learning something is just a copy. And people skip over that process. And this happens all the time. Like my two children, I have two boys, one of them aspires to be a designer and as an artist. And I'll say, okay, here's how you do this thing. Here's how you do this drawing. He's like, no, no, no, I got it done. So he wants to skip over the foundational, the hard work, the repetition the practice and the exercise. So my recommendation for you is, first, just try to copy, try to imitate, Try to get close to that. So the cadence, the story, the inflection, holding, like that pregnant pause before you kind of have the release, just do that. Like, they do it first. And by doing that over and over again, you can't help but then to filter some of that through your own way of doing things, and it starts to become your own unique style. Yeah, I'm not telling those jokes on camera. I'm just doing that for practice so that I can see what it feels like to be able to land and deliver a story or a joke. Yeah, that's the idea.

[Luis]

Chris, you're gonna see us tonight in front of the tv, just walking around saying the jokes that we find on Netflix.

[Fonzie]

Yeah, Chris, just so you know, like, quick parenthesis here, like, in the last legit 20 episodes, people have been saying that I'm kind of funny, and my wife doesn't believe me. So now you're just giving me permission to go and be funny in the house. So I might be scared that she's actually gonna kick me out of the house. So I hope you have room in there in the future studios so I can come hang out. No, but all jokes aside, I love that lesson. And it's something that a lot of people skip, not only on publishing, but also in their businesses. Right. Like, they just want to get to that instant gratification very quickly. And, you know, that happened to us in the first couple of years where, like, total bro marketer, right? We want the Lambo. Right. And it was the need, it was the greed, and it was that. That was the seed that got us started. And then as we started our journey that continually, like that completely evolved and changed. Another mission is completely different. Could not be further from that. Right. So thank you for that lesson, because if we have to put in place those things that are working and then start morphing it into what works for us. Right. That's why we do the show together.

[Luis]

Yeah. And I wanted to add something to what you said that I think is so important. I don't want to miss it out. Right. You said, first copy, start copying. And there's this book that we read, is called A Technique for Producing Ideas, is a book of, like, 20 pages, is absolutely amazing. It was written by a copywriter. His last name is Web. I don't remember the first name, but he goes and he said, it is key that you obviously are very knowledgeable in your field. And then you Start learning on the general field of things, and then you're going to start tying those ideas, and that's how you create new ideas. And I think it's the same exact thing with the process that you're saying. Right. Because you are very knowledgeable on what you want to say and how you want to deliver it in a way. But now, by practicing and copying what these comedians are doing, you have a way to tie those two together and deliver something totally new that is unique to yourself 100%.

[Chris Doe]

And I want to echo what you just said. If you think about your human body like, I have fingers, I have hands, I have toes, but I. I have one spine. And the spine is what is able to keep the structure, this bag of flesh and water together. And that spine is like your area of focus, your expertise, your practice, your discipline, your vocation, your profession, whatever it is, have that one really strong structure so that you can hang the rest of who you are on. So for me, and for a lot of people who are probably listening or watching this, it's, you have to find that thing. For me, it was graphic design and more specifically, typography. So at the end of the day, if you cut me, if you strip me of all that I have, I could still say I'm going to design with type better than a lot of people. And from there, I'm able to build disparate interests and things that have no relationship to typography. But that's just part of my spine and my identity. And then I'm able to tie these other ideas together. Over time, the spine grows really strong. It grows really broad. So there are many things that you can talk about. So now I talk a lot about pricing strategy, about negotiations, about communication, and just mindset stuff. Yeah, but it was built on that central trunk.

[Fonzie]

Yeah, I love this because especially, like producing content like we, obviously, we, since we started, we tried every single one. And just this show has been the one spine. I feel like for us, not only to, you know, reach audiences, to share with people, connect, it has been amazing in so many levels. Right. And it has become that spine, and it continues to evolve. But what we've seen also that happened to us was everybody wants to start their. Start very broad. Right. So what is your advice to. When they're like, that is the way, like, the way is to start broad and then go to. What is your advice? How do people should start? Like, how do they identify that spine?

[Chris Doe]

Okay, there's a couple of things. So this is the. The argument that we always get should I specialize or should I be a generalist? And I think the creative person doesn't like repetition, doesn't want to do the same thing. And that sounds really boring and like a death sentence for a lot of people. And we also think mistakenly, if we appeal to a lot of people by offer lots of different things, the market share for us is ginormous. It's scary to say, like, I'm going to do identity design for mixed martial artists. It's scary in North America. Right. Because now it's like all of a sudden I have to give up a lot of these things. But when you start to focus your attention on something, you can increase the intensity of that focus. We know this, and there's a lot of examples. So what I would ask each person is come to the conclusion yourself is in your life, when you look around and you study, you really study, not on a superficial level. The people that you admire who are successful, were they specialists first or generalists first? And then come to your own conclusion. Because I'm. To be honest, I'm tired of having this argument with people. So if you think more people are successful, the people you look up to and admire, and you study their. Their history starting out as a journalist, then go do that and be successful and God bless you. But for me, and I've searched long and hard to find clear examples of people who are total generalists who have become super successful. There's only a handful of them.

[Luis]

Yeah.

[Chris Doe]

So the majority of evidence seems to indicate that if you specialize first, develop true skill and mastery over something and then you can start to expand, those people tend to be more successful.

[Fonzie]

Incredible. We're just gonna send them this clip. That's all. I mean, if they ask, we're just gonna send them this. That's all. Thank you.

[Luis]

Yeah. And I want to take advantage of this to actually, you know, tell people to go and check out your YouTube channel because you have all these incredible resources.

[Fonzie]

Yeah.

[Luis]

Is the future without an E at the end. Right. And I'm telling you, that is you can binge watch that. That channel for hours and you will learn so much. So thank you so much for putting all out there. And Chris, what I really enjoy about talking with you and listening to your videos and your podcast is that you don't really try to push a belief, if I'm gonna put it that way. Right. You try to empower people. Like you said, you're like, you can believe what you want, but do your research. I love that you try to empower people to think by themselves. Right. And a lot of people in the marketing space. Right. You see it. They're just trying to push their own beliefs into other people sometimes. Is that because I'm trying to phrase this question, you know, I feel like that is needed sometimes, and I'm not 100% sure to, you know, try to get business. And that's how my people might see it sometimes. But I'm curious because you have a very, very unique kind of like, principle on teaching and empowering other people. And I want to know more about it. And how do you compare it to what other marketers are doing in the marketplace?

[Chris Doe]

Yeah, I think people have mixed agendas. So they'll create content because it builds awareness, because they want to be famous or they want to sell product or there's some other agenda that's in there. And we're pretty smart. We've become quite attuned to picking up the signals because when you start to watch one of these videos, you're like, okay, lots of talking, no value promises. I know a sales pitch coming in three, two. And then there's the sales pitch.

[Fonzie]

Yeah.

[Chris Doe]

And then. And it discredits the whole thing because you feel like, God, you were just selling to me the whole time. Why don't you just come up straight up front to say, like, I'm going to sell you this idea, this product, or this service, and here's how I'm going to do it. I'm going to do it now so at least we can be honest with each other. My thinking and my philosophy on this is that if I just help enough people, I will live richly in many different ways. Not always in money, but I will have purpose. I have meaning to my life. I'll know that I can die tomorrow. And I've had made some small dentures in the universe, and that matters to me. I want my life to count for something.

[Fonzie]

Yeah. I want to put in record. I love that answer. And I'm going to play a little devil's advocate here because we love it. And I will challenging ideas. And so for those that are operating from a place of need, the. For the first four years, it was all need for us. Right. So we went to places where it's like, we don't really know this task or this strategy, but we're gonna sell it. Right. Because we had a connection with that person. And then we would research execute. There's some results, not 100%. We have been completely honest with them to the point that one of them came to Us, like, guys. I feel like you guys are using me as your guinea pig, right? And we're like, oh, God, Punch. Right. But it came from a place of need because we needed to finance the operations of the freelancing operation that we had at the time. So to those. Right. You just mentioned, I can live richly in many different ways. We now see it, because now we are not in a place of need. Thank God. Knocking on wood, right? But for those that are in that place of need, that are struggling to get that traction, and it's like, man, they're publishing, they're doing, they're executing. Like, they might not be sleeping, they might not be eating well, like, what is your advice there?

[Chris Doe]

Okay, I have a lot of advice there, but I'm just curious, like, where the counterpunch or the argument is happening. I understand it.

[Fonzie]

Yeah. Yeah. Thank you. So it's like, okay, for those that are in a place of need, because I would have probably asked, okay, I just need to go and sell. Because if I don't sell, I need. I will starve, basically. So when we say richly, in many ways, reaching, like, hey, I know my purpose. I'm helping millions of people. I'm happy with that. Right. But I need money to eat. Right? I need. I need that money.

[Luis]

Huh.

[Chris Doe]

Okay, so there's a couple of things here. You need to sell. You need to be able to pay for the place that you live and the roof over your head for food that you put onto the table. And survival is your first instinct, and you must do that. I'm not talking about that just yet. But let me ask you a couple of questions. One is, if you look at every person as a prospect, somebody to sell services to because you're so needy of money, how do you think they feel? What do you think the impression is when you create? So I find that people who try to sell, who try to close, who have a very clear agenda that they're not really trying to help. Me. Me.

[Fonzie]

Yeah.

[Chris Doe]

I get. It's. It's. It pushes me away. It makes me fearful. It makes me to lose trust in this person. And if that's what's happened, what. What you'll find out is the harder you try to sell, the fewer clients you get.

[Luis]

Wow.

[Chris Doe]

So it's counterintuitive.

[Fonzie]

Yeah.

[Chris Doe]

Okay, Now I want everybody who's listening to this, who's in a position where your survival depends on your ability to sell, I want you to rethink the word sell. I just want you to change that word. It's four Letters, let's just erase that word in your mind and just help. So transform sale to help. Like, I want to help you and I genuinely and with full enthusiasm believe that where you have a challenge, I can actually provide service. So. But I want to understand what your needs are. I want to understand how you make decisions. I want to understand what has prevented you from having success up until this point. And if I can truly help you, I will. And sometimes helping you is to say, I'm not qualified for this.

[Fonzie]

Yes.

[Chris Doe]

Sometimes being helpful to is a refer someone else or to say like, you know what this is, you're, you're going to overpay for this. I will charge you this amount, but you're going to overpay me to do this. If you want, you should call somebody else for a lot less money.

[Fonzie]

Yeah.

[Chris Doe]

What happens then is what you do is you build. You build trust.

[Fonzie]

Yeah.

[Chris Doe]

And trust is really the currency that we're working within. Right. So you have to ask yourself this question. Everything you say and more importantly, everything you do either loses or gains trust in the other person's eyes.

[Luis]

Yeah. Wow.

[Chris Doe]

So ask yourself the next time you have a call with a client. Yep. How many, how deep is the bucket of trust that you're building versus the bucket of losing trust? So when the client says something and you cut them off, when the client has even fully clearly articulated their problem and you already say, I know the answer. Like, how is that possible? You could know the answer. I'm still working through it in my mind.

[Fonzie]

Yeah.

[Luis]

Yeah.

[Chris Doe]

How do you know I even need this? So these are all assumptions that are really selfish and self motivated versus trying to help the other person. The most wonderful thing happens if you help the other person. If you in their eyes, are perceived as somebody who is worthy of being trusted, they will not only pay you more money, they'll stop talking to other people and they'll give you more creative latitude than you've ever had in your life. So it's counterintuitive. And the reason why is, I think it's because in popular culture and media we have too many bad examples of what it means to sell somebody something. Yeah. We have the Wolf of Wall street, we have con men, con women, con people who run around saying that's the alpha prototype is sell, sell, sell, high pressure, aggressive. And to me, it's an old way of selling. I think it works in some areas when the seller has a lot of leverage, but in most cases for creative people, it's really ineffective.

[Fonzie]

Yeah.

[Chris Doe]

Now I'd love To hear from your audience, if you're tuning in live to say, yeah, I use high pressure sales techniques and they work for me. Yeah, I'd love to hear from you.

[Luis]

Yeah, put them in the comments. We would love to hear it. Thank you, Chris.

[Fonzie]

Yeah, absolutely. You know, personally, when we changed that, when, when we changed that perspective, that's when everything clicked, right? Because it got to a point where it shifted. We're like, we're done. Like, this is not the what it does. I used to work in the fitness industry, so a lot of those studios use that pressure for, you know, we're trying to convince people that that's the solution that they need. Well, they don't even want it, right? Like they're, they're just went through this crazy workout and then they're dying, sweating, you know, lower pressure. And then they were trying to sell $159 membership. No. So that like, personally, that was my inflection point, Mike. There has to be a better way. And that's when we started implementing those things. I appreciate your, your input.

[Luis]

We had a guest here called George Brian, George Bryant, that he said something that day that really resonated. He said instead of competing for gaining clients, right. Compete on who can serve them the best. And I think there is what makes actually a good sale, right? Because you know, like, hey, I'm coming here with the best intentions because I know for a fact that I can really help you. Like you just said, right? Change that word sale from help. And I know what I do can add value to you, but I think, you know, whether that sale goes through or not, someone, the people cannot attach themselves to that sale. I feel like when you're attached yourself to that cell, whether it happens or not, right? And if your mood or anything depends on that, that is when you start losing and you start letting those cells control you. And I wanted to point this out because you said think of your actions as whether you're gaining or losing trust with people. And I love that because in one of the videos that I, that I heard that I saw from you, you were talking about this binary decision, right? Talking about, is this going to add to my life or subtract from my life? Is it going to be POS negative? And I'm very curious. Do you see everything in life in those kind of like binary lenses? Whether I gain or I lose?

[Chris Doe]

That's a really, really good question. And, and the honest answer is no, I do not see things as binary. The reason why I say it in black and white, terms is because people are confused and they're coming from the opposite point of view. They're, they lack clarity and focus. So, so everything seems viable to them and they have no system to measure whether or not they should pursue option A, B, C or D. And so all of them look good. And so for them, it's many shades of gray. So like at the beginning of the show, you said, I help people by simplifying things. So what I have to do is I had to simplify it to a point in which it's going to hurt me or it's going to help me. They love me or they hate me. And then that way you can say, okay, it's definitely not love me. Must be hate me then, because we're always confused as the stuff in the middle.

[Fonzie]

Right.

[Chris Doe]

And so if I help people to move things from category to category and then now they can seek, they can make a decision. But life isn't really that simple, obviously.

[Fonzie]

Right.

[Chris Doe]

And I don't govern my life that way. But I'm much more clear in my mind as to what I want and who I am. So it's a lot easier for me to make those decisions now. When I was teaching at Art Center, I would always ask the student who's sitting in front of me, it's like, whose voice are you hearing in your head right now? Because I'm literally talking to you. You specifically, calling you by name and talking to you for five minutes. And when I'm done talking, you're. You have this glazed over look. Where was your mind?

[Luis]

Yeah.

[Chris Doe]

And it's because a lot of people have noisy voices in their head. It's a parent, it's a teacher, it's a friend. It's the, all the critical inner voices that they're hearing that they can only filter in about 30% of what is being said.

[Luis]

Wow.

[Chris Doe]

And that's why it's like we have to learn how to quiet those voices so we can be present in the moment and grounded in what we're doing.

[Fonzie]

Yeah, absolutely. I think, like the audience is agreeing with you. We have some comments coming in. Long term relationship should be the goal. We have Triz saying, hey, totally agree. When you're pushing too much, he just pushes clients away. That's not how the law of attraction works. The more you let go and be untight and consistent, then you will attract the right people. So I think we're right here on your court, including us. Just saying, I just want to put it for the record there, Chris, you.

[Luis]

Just mentioned about, about Talking to someone and, you know, gazing away, just gave. Just reminded me of when I was younger and my dad, he would literally sit us down after a bad game of soccer, and he would give us this, like, one hour spiel, and then all of a sudden, he would look at me and he says, repeat exactly what I just said. And I was like, lost.

[Fonzie]

Done.

[Luis]

Yeah, it was terrible. I was literally lost in my mind.

[Fonzie]

Chris, let me tell you, it still happens here at the office. You know, we're having these awesome conversations and like, hey, Fonsi, why did you just say and. It's ptsd. Okay.

[Luis]

I'm just dreaming, you know, dreaming of the possibilities, everything, all the people that we can help with this content. That's why. And, Chris, I wanted to ask you as well. You know, I love this. I love the internal side of things, but I'm very curious. In your company, right, because it seems like literally your plan is. Your marketing plan. Seems to be. How can I help people? What is the content? The piece of content I can create right now that is going to help the most amount of people, and a lot of marketing departments will be. That is crazy, right? Like, what is the big promise that we're delivering? What is the hook that we're going to use? What are conversion rates and all this stuff? I'm curious, how does the marketing works on the future and what you're doing?

[Chris Doe]

I think you might have a camera in our company or something, because that pretty much is what we do. So we have a couple different managers, right? And my main goal is to obsess over how we can help help the communities that we serve. And I don't guess at it. I literally ask them on Twitter and on social media. It's. It's like, what kind of content do you enjoy the most from us? What kind of content are you seeing that you think we need to do more of? Or how can I help you? What. What are your challenges and roadblocks? I want to know. And then I have them vote on it. And then I go back to my team. Well, they said they want this. Let's start working on how we can deliver this piece of content.

[Luis]

Wow.

[Chris Doe]

And then I'll go into my research cave. I'll read a book, I'll read an article, watch videos just to make sure I'm not talking on my butt. It's like, I have an idea, but I wanted to have an informed opinion.

[Fonzie]

Yeah.

[Chris Doe]

And then we share that now it's been to our detriment. I have to be honest with you. Because Ben, who runs the, the revenue for our company, he's like, Chris, we're not making any money on this. I'm, I think you're aware of that, right? And I, I tell him, ben, your job is to find a way to make money on it, not mine. My job is to teach people to help them.

[Fonzie]

Yeah.

[Chris Doe]

So we have to do some recalibration there for sure.

[Fonzie]

Thank you. And an incredible lesson there too, right. Like we often say, hey, find the who.

[Chris Doe]

Right.

[Fonzie]

Like for you, this seems like this is your passion. Like, you know, it's all over the place. You're the guy that's in front of the camera. Right. And then you found that who that is. Like your job is to figure out how to make that happen. And you know, for the longest time we were freelancers playing and as we started the businesses, Right. Like we need to wear some different hats here and there. Right. But this is so important because the second we found that whole, that started to implement on the service side of things, on the product, they elevated that so much more. And then it gave us room to do this three times a week, which we absolutely love. So I just don't want that lesson to like being overseen either. And thank you for the insight on the company now, you know, we just might copy it.

[Luis]

Yeah, we're done. That's, that's the new framework for our marketing plan over here.

[Fonzie]

Now earlier today we, we tuned into a couple videos. One, and I have them right there on my notes. The believe video or be live video, however we wanna pronounce it, which was incredible. There's a framework there. I don't know if we could dive in a little bit into it because the belief that people have on their personal life, on their business, and last night specifically I went to a place where I haven't been in there. You know, the holidays, there's family in town. I don't feel the momentum at work. It was just like when I came to the office Monday was like, ah, silence. I can get stuff done now. Right. And the stress was built up and I didn't let it out. I think that was the, the perfect video for me this morning to, to actually watch and consume. Because there are certain things that we can do every single day to make sure that, you know, we're continuing to. In the right direction. Is there a specific point where, like how, how do we frame, how do we train our brain on the words that we say that are so powerful so we can start creating that momentum and that future that we want to create.

[Chris Doe]

Okay, there's a. This is a loaded question here. Okay, so you're pointing to a video that I think I spoke for about 35 minutes. I'm gonna try to condense down some ideas and then maybe we go a little deeper with you. Okay.

[Fonzie]

Yeah, yeah.

[Chris Doe]

So here's the thing. I forget who said this, but they said this is one of like the great philosophers is to observe without judgment is one of the highest forms of intelligence. And there's a difference between observation and perception. Okay. So when I observe something, I'm seeing it for what it is. I'm not telling myself some kind of story, but once it gets filtered through my lens, through my eyes and experience, I all of a sudden attach meaning to it. So, for example, if somebody were to cut you off from the freeway, you might tell yourself a story. Because we want to have meaning because it feels very unstable and chaotic in our world. If something happens, we don't understand why, so we make up all kinds of stories, and most of those stories don't actually help us. So the story that we tell ourselves is, you know what? That person's a jerk. They're so inconsiderate. They didn't see me. Actually, they're doing this to spite me because they think I'm not a person worth paying attention to.

[Fonzie]

Yeah.

[Chris Doe]

And that's one story. A different story could be this person is stressed out, they're about to lose their job and their kid got sick this morning. And they're a single parent and they had to take care of them before they went to work. And so they're late. That's a different story. Yeah, but the observation is a car just moved in front of me.

[Fonzie]

Absolutely.

[Chris Doe]

So all these stories that we tell ourselves, unfortunately, because of our conditioning, our upbringing, who our parents are, the kinds of stories they told us to try to protect us from the world, started to make us fearful of other people. Think about that expression, don't talk to strangers. Why is that? Well, because strangers are going to take something from you. So now we already have a built in a prejudice against people to say that they're going to take from us.

[Fonzie]

Yeah.

[Chris Doe]

That they're. They're up to no good. And that didn't come from anything. So that's why we have fear of people who don't look like us, who don't sound like us, because we were told not to trust those kinds of people.

[Fonzie]

Yeah.

[Chris Doe]

And so this is creating division and animosity between people that shouldn't even have that. That. So the belief, the Word lies in the word belief. It's just like, I think we just need to learn to be better neutral and objective observers of what happens. To work on that first.

[Fonzie]

Yeah.

[Chris Doe]

And from that, then you can tell yourself whatever kind of story that you want. But to be able to see things clearly for what they are versus what you want them to be.

[Luis]

Absolutely. And I want to kind of like backtrack a little bit to something you said at the beginning. That is, when you started doing content. You had to push a lot of your fears away. We found this year, which probably has been the year that I've defeated, if you want to put it in that way. The most limiting. The. The most amount of limiting beliefs that I've had is because of. Something happens when you put your thoughts into words. And I. I think that that can work to reshape the stories that now you're telling yourself, because I. I've happened. It happened many times where I say something and then I'm like, like, whoa, did I really believe that? Right? And then it kind of like takes me into this process of self analysis, and I'm like, oh, no. Wow. And then it starts leading to, okay, how do I change this belief? Does that. Did that happen to you? Does that still happen to you?

[Chris Doe]

In a way, it happens to me all the time. And there's a reason why it happens to us, because in the back of our brain, somewhere in that gray and that white matter, are all our ideas. And it's very malleable. It takes many different forms. It's kind of like dreaming. You know how sometimes you're dreaming, you're in a car, and the next thing you're on the beach and then you're eating a hot dog. None of it makes any sense. And that's kind of how your brain works. It's going from idea to idea to idea. Until you articulate that idea, whether you say it out loud, whether you write it, or record on a video or record a podcast, you really are not committed to that idea at all. That's why David C. Baker talks about this in his book the Business of Expertise. He says you gain clarity through articulation. So when you say something, you then become aware of what it is that you actually think.

[Luis]

Yeah.

[Chris Doe]

This is where it's helpful to have dialogue with people. And one of the best ways to do this is through school or teaching. So when you try to teach something, inevitably somebody's going to raise their hands like, so why did you make that decision to use red? Or why did you guys decide to wear matching purple shirts today, and then you have to explain to yourself, like, what it was purely coincidental, or we only have purple shirts, so no matter what, it's always going to be the same.

[Fonzie]

That's Fancy's case.

[Chris Doe]

We like this duality. You know, we. We like that we're both named Luis and we're both gonna do this and we're both wearing our hats backwards. And that's our thing. Right. Like, we're twins, but not confusing. So there's a decision there.

[Fonzie]

Yeah.

[Chris Doe]

So what we want to do is we want to get into this habit of putting ourselves in a position where we are forced to articulate our ideas. Because the first time you ask that question is really the first time I make a commitment to it. And then I have to ask myself, why do I believe that? And is this true? And what evidence do I have that this is true?

[Fonzie]

Yeah.

[Chris Doe]

Now, one thing that I do quite often is I try to debate myself. If I have an idea, like if I'm wounded because somebody said something, if I feel hurt or feel jealous or whatever emotion I'm going through, I have have to ask myself, is this a valid response based on the objective information that's presented before us? Is this going to help me? Us. You? And then I start to do that. And I said, you know what? That's silly. That's a silly idea.

[Fonzie]

Yeah.

[Chris Doe]

And this is not definitely going to help me. So I'm going to make a decision now. The next time I'm in a situation like this and I have this feeling, I'm going to say to myself, let it go. Just let it go.

[Luis]

Yeah, absolutely.

[Fonzie]

I was about to ask you about if you have a framework, you know, when. When those ideas come in and how to get out of that rut. Because when we first started, and I think, like, the first time that we heard this was initially from our mother. Right. She was. She's very wise and she's like, guys, like, identify the situation. Right? If you don't like it, identify that feeling and then. And then let it go. That helped us big time. You know that she told me that when I was 15, 15, 16 years ago.

[Chris Doe]

Right.

[Fonzie]

Like, and he has helped. Helped us. But I've noticed that with the people and the environments that we're in, sometimes that's not the right thing that we see, the regular thing. Right. The normal thing to do. We're kind of like the oddball that practice that. So I'm assuming that might be the majority of the environments. So how do you Develop that habit. How you are constantly identifying those ideas. Is it natural to you now? And for those starting right, like you mentioned, you know, put yourself in a position to articulate these ideas.

[Chris Doe]

Right.

[Fonzie]

For us. Publishing has done that. Is there something different that you've done other than publishing that kind of helps you in your day to day with those kind of decisions?

[Chris Doe]

Yeah. I do have a lot of practice and this does come naturally to me. And I would do want to say that for people who don't think like this, don't think you're weird or anything. Maybe I'm the weirdo, but I do remember, I think I was like 8 or 9 years old. Old. And part of being in Asian culture is you receive these little red envelope of money during Lunar New Year. Okay. And Asians know this. Okay. Most Asians. And I remember back then, I have no money. We're relatively living modest lives. And I was like, oh, this is great. I have an envelope with the $20 bill. This is super awesome.

[Fonzie]

Yeah.

[Chris Doe]

Something happened during that day and I lost the money. And I remember kind of beating myself up over like, you're so stupid. Like, how could you be so careless? I thought about all the things that I could have bought, like comic books and toys and action figures, whatever. But then I asked myself, is this feeling something ever going to bring the money back? And I'm having this internal dialogue as a nine year old and I was thinking, of course it's not going to bring the money back. So what do we want to do about this? What we need to do is develop habit to make sure the things that we care about are placed in a consistent place and not just left around. So to this day, I'm very habitual with where I put my keys, where I put my phone. So I almost, almost always know where things are.

[Fonzie]

Exactly.

[Luis]

Wow.

[Chris Doe]

So that's a habit. So do I want to live in regret? It's not going to bring the money back. Do I want to keep beating myself up over this? That's only going to make the pain feel worse. What I need to do is to learn absolutely that expression in life, you either win or you learn. Right. Binary. Sorry.

[Luis]

No, I love it.

[Chris Doe]

I didn't win. Obviously. My only other option is figure out how can I learn from this situation.

[Fonzie]

Yeah.

[Chris Doe]

So that's part of the framework. Right. We need to start to examine our thinking a little bit more to divorce ourselves. Like we are not our thoughts and we can control what we think. We have control over this. Right. And then we have to examine like where's this idea coming from?

[Fonzie]

Yeah.

[Chris Doe]

Who put this idea in my head and trace it back to its origin and say, well, that was an irrational fear I had when I was 6 years old when a dog barked at me, and I was scared to death that the dog was gonna bite me. And now I'm afraid of dogs. Well, what happens now? Am I still afraid of dogs? And so we can examine that. So we can just have this examination, this internal reflection or meditation, as some people might put it.

[Fonzie]

Yeah.

[Chris Doe]

And then we can understand, is this good for me? How can I learn from this? And if you use that, you'll start to clear up your mind.

[Fonzie]

Yeah. Yeah.

[Luis]

Wow, that is amazing. I can tell you definitely Golden Boulder.

[Fonzie]

Hold on. No, that's not it. This one. Okay.

[Luis]

There we go. That's like a golden nugget. Way bigger. So, Chris, I can tell you, definitely take responsibility of your life. Right. And that's a trade that we have seen, obviously, on pretty much every successful people. They have this inner locus of control where they look inwards when they have a problem. Right on how, again, how do I learn about this? Like you said, I love that either I win or I learn. And I think a lot of people, they.

[Chris Doe]

They.

[Luis]

They need that moment where their awareness opens up and they can see that they're in control of everything. And I personally think this. This little segment that you just did right here can be that moment where it opens their awareness to say, wow, everything is in my control, and I can do everything in my power to move forward. And what you just mentioned reminds me also the saying of how Elrod, the miracle morning, he says he has a tattoo, actually, that says, says can't change it. And he says he allows himself to feel those feelings for like, five minutes, Right? Whether that is rage, sadness, whatever it is, anger. And then after that, he's like, can change it now. What can I do? Right? What can I do to. To move forward? So thank you so much for that framework. I really hope. I know I'm going to start using it and try to. To put my own framework together with.

[Fonzie]

What you're sharing with Chris. I'm just gonna throw this.

[Chris Doe]

Can I add something? Yeah. Another question?

[Fonzie]

Yeah, absolutely.

[Chris Doe]

I want to clarify. You're not in control of everything. You're not. You're only control of the things that you can control. So there's a serenity prayer. It goes something like this. To have God, or God, grant me the serenity, to accept the things I can't change, to have the courage to change. The things that I can. And the wisdom to know the difference. Now, there are things that are going to happen to you. If you work for somebody and you get laid off, you can't control that. That.

[Fonzie]

Yeah.

[Chris Doe]

You can control how you react, how you respond. So let's. Let's examine that for a second. So somebody lets you go and it's tough times right now. Right. If you work in an industry that's in collapsing and decline, you're going to get let go. It's what's going to happen because they can't afford you anymore. You can go home and you can say, how do I want to respond or react to this? Your reaction might be, this sucks. It's so unfair. They're disloyal. I've given them the best of me. Nobody will hire me again. I'm too old, I'm too young. I don't have enough skills. And then you could sit there and like a pig, you can wallow in that mud.

[Fonzie]

Yeah.

[Chris Doe]

It can drag you down.

[Luis]

Yeah.

[Chris Doe]

Because I think human nature also loves that negative feeling. It makes us feel alive in a very dark way. Or you could say, you know what? It's time I moved on. They were loyal to me for as long as I could, and they're going through their own challenges. And this is an industry that hasn't learned to adapt. Putting two more years into this is only going to make me two years less viable in the marketplace. This was an opportunity in disguise after work at finding the opportunity. Well, you know, there was that other business I always wanted to launch. Never got to. There were those 10 books that I promised myself I would have. I should have read five years ago, and I haven't read. There's relationships I need to repair. I've neglected them because of work. I got to rekindle that. So there's a lot of different things that you can do. If you can control how you react to things or how you respond, that's where the power is.

[Luis]

Love it. I want to actually tie content to what you just said because a lot of the times people, you know, they see the metrics. I didn't get that many views, and immediately they quit. You don't control right. What we're talking right now. You don't control whether other people see it or not. But what you have in your control is, am I going to show up consistently? Am I going to publish it in these platforms where people usually come and they might see it? Right.

[Fonzie]

Yeah.

[Luis]

So thank you for that because I think that plays a huge Role in content creation. Specifically at the very beginning when you might not see that much traction in your, in your stats, if you want to put it that way.

[Fonzie]

Yeah. There's a story we were in this mastermind group together a few months ago when. When Covid happened. And this lady, she used to work in the cruise industry, right? And she was there. I saw her for a couple of weeks and you know, she was just quiet. She was not participating much. One day, you know, they asked her, hey, why are you here? Like, what happened that you're here? Like, we never seen you. Like, you never show that entrepreneurial spirit before, right? Like you were employee. And she's like, look, my industry is closed right now. They let me go. I had to move in with my parents. And then I realized one day I woke up and my parents is like, what are you doing? Like, what's going on? Like, kind of like bashing her because she got let go because of this crazy situation that's happening in the world. And she turned around, she's like, hey, guys, guys, stop. I appreciate your thoughts, but as of today, I'm self employed, right? And just a change in perspective there where it's like, I'm actually going to go and find and learn and started to implement. To me, that caused a great impression that day and it kind of ties down to what you just shared. It's like, okay, how can we change that perspective and move forward wherever we are? And it's crazy. I'm looking at the clock and I'm like, oh, the time just flew by. I thought we were just talking for like 30 minutes and there's definitely more stuff like how do you charge more? I mean, that's crazy. A lot of people I know, that's one of the things that you do with the creatives. And there's a video with the snake oil video was incredible, by the way. People have to go, go see that. Because talking about haters and publishing and you putting out the. Putting yourself out there, being yourself, there might be some people that will think that will love you or hate you. So I'm just going to throw this out there. We might have to have you back for a second show. But before we go, there's two quick questions, right? And one is for somebody that's kind of like starting up on the publishing journey or their business, that's normally the people that we connect. What is your number one advice? And this might be, let's keep it as simple as possible because I know that we could potentially spend another hour just Talking about this, but it's like.

[Chris Doe]

Yeah, that's a big question.

[Fonzie]

That is a big question. But somebody that gets super specific, somebody that's publishing. The only way to publishing is kind of what we call the minimum viable content, which is your Facebook Live, something without free friction, five minutes a day. Right. And they're trying to sell a service to a group of people. Right. What will be something that they can start doing to get that momentum continuous? And I feel that if they implement everything that we talked about, they can. But what is like your golden nugget, right, or golden Boulder for them to.

[Chris Doe]

Get into the content game?

[Fonzie]

Yeah.

[Chris Doe]

Yeah. Okay. All right. I'm going to recommend to most people first, before you do anything, have an informed opinion. Because there are too many people who are throwing around uninformed opinions. I just don't need another one to contribute to misinformation. It's one thing to say, like, I know what the options are, and I choose to speak about this, but it's another thing to be ignorant of what the other options are and say, this is the truth. Well, that's a truth. That's your truth, but it's not necessarily the truth. We need to read. We need to organize our thinking. So I would say a couple of things. There's an exercise in the book the Business of Expertise where David Baker talks about drop and give me 20. Okay, so that's the military exercise to say, like, if you're in good physical condition, you should be able to drop and give me 20 push ups right now. Drop and give me 20 pull ups. Whatever it is, you have to be ready. So for people, sit down and think, what are the 20 things in my life that I know that could be valuable to somebody to the point in which they would pay me to know those things and really sit down and work on this and write. And your first time articulating it, Articulating an idea should not be on camera. Really. Just sit down and build structure. Build an outline to what it is that you want to say. Find supporting information, go research, find some quotes, and then now you've got some meat on the bones.

[Fonzie]

Absolutely, yeah.

[Chris Doe]

Then put that content out there so that you can sound like a more informed person. And you could do this on any platform. So I recommend finding the space in the place that is the least friction for you to create content on a regular basis. If we remove the excuses, if we remove the pain of creating content, that we're more likely to do it. So for me, it could be on Twitter, it could Be on Reddit, it could be on LinkedIn or on Facebook. Just write something and throw an image in there. And then over time, you're going to see a pattern of what people really respond to. So there's a basic formula. I'm going to tell it to you right now. Okay. Tell a personal story that elicits an emotional reaction with a clear one, clear takeaway. If you can hit these three things, this is the golden formula. Why does it need to be a personal story? Well, if this is a story that you read, then we feel like other people have already shared that. I get that it should be a personal story. Like, how did this impact you? How did you experience the story? Next, stories that get people to feel something are more likely to be shared and talked about, about. So it could be something of despair, of courage, of fear, of love, of honor, duty. Give me, get me to feel something. I'm going to share it. I'm going to connect with you. And last is, you could tell a thousand stories, but if there's not this, you're missing a point. Make sure you know what the point is.

[Fonzie]

Yeah.

[Chris Doe]

So this is where it gets complicated. People tell stories and then they have no point. So how do you solve that? Start with a point, write one sentence. What? The one thing I want you to know from this is. Is this.

[Luis]

Yeah.

[Chris Doe]

And then when you tell the story, edit the story so all the extra details that don't add up to the point are taken away. Then you're going to have a really tightly knit story that's going to deliver a lot of value to people, that's going to connect with them on an emotional level. And that's how you start to do this. And you're going to start to see results almost immediately.

[Fonzie]

Incredible.

[Luis]

Amazing. Thank you, Chris. Thank you so much.

[Fonzie]

Master class in just like this, last two minutes.

[Luis]

Sorry, this is going to take 10 seconds. But my selfish question that I wanted to ask. Not going to ask you because it's going to take some time, but it was along those lines I wanted to know because your presentations are amazing and they're backed up with so many incredible quotes and I can tell you read a lot and you put all your knowledge in there. So my question was going to be if you have. Well, the full question is not this, but do you have any resource where you walk people through your research process, how you put all these things together? Because I would love to be one of those students right there.

[Chris Doe]

I do not. Maybe that's a class for 20, 21, but I will say this is this Jim Rohn quote. Success leaves clues. And if you just start to look at the things I've made on the different platforms From Instagram to YouTube to LinkedIn to Twitter, you're going to get a pretty good blueprint as to how I do what I do. Yeah. And literally just look at it chronologically and jump from platform to platform, align the dates within a week and you'll see like how my content strategy works. And I'm not hiding anything. It's all in public display. And so you'll start to be able to revers engineer what it is that I'm doing.

[Fonzie]

Absolutely.

[Luis]

Thank you. I will definitely be doing that. I'm gonna put my Sherlock Holmes glasses.

[Fonzie]

Fancy. Yeah. Homework for that. Chris, last question. Where will you be if you did not publish?

[Chris Doe]

Where would I be if I did not publish?

[Fonzie]

Yeah.

[Chris Doe]

I would probably be miserable working for the man, making commercials for a living and in a market that's in decline, competing on lower budget jobs that are not creative and fighting tooth and nail just to get that work. Work.

[Luis]

Yeah.

[Fonzie]

So thank you, people. Go publish, please. Go, go publish. Start. Chrissy has been an incredible honor having you on the show. Where can people find you? Where can people connect with you? We've said it once or twice. We're going to leave all the links right in the description. All you got to do, scroll down and click there. Where's the best way to connect with you?

[Chris Doe]

You can find me on most social platforms at the Chris Doe Doe spell do. But the channel that where we create all our content is called the future. And there's no E in the future. Just remember the future, it doesn't have have an ego. Just drop the E. The ego's gone. Right. So future. And you'll find everything that we do incredible.

[Luis]

Thank you so much.

[Fonzie]

Thank you for being the last Live guest of 20 20, Chris. I appreciate you. Any last thoughts that you want to share that we might have missed?

[Chris Doe]

No, nothing. But to to wish you all a happy holidays and to have a fruitful, productive and a goal busting 2021 1.

[Fonzie]

Let's go. And with that being said, guys, thank you so much for tuning into the content's profit podcast. Go ahead and subscribe. Hit smash that subscribe button and follow us on social media at Biz Roseco.

[Luis]

That is right. And if you find this episode impactful, which I am sure you did because Chris was legendary, don't forget to share it and leave a five star review. Thank you.

[Fonzie]

Thank you guys.