Podcast Growth Simplified: The Content & Monetization Playbook with Adam Schaeuble

Summary

Content Is Profit Podcast - Episode Summary

Title: Podcast Growth Simplified: The Content & Monetization Playbook with Adam Schaeuble
Host: BIZBROS
Guest: Adam Schaeuble
Release Date: March 20, 2025

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Introduction

In this enlightening episode of Content Is Profit, host Luis welcomes back Adam Schaeuble, a renowned figure in the podcasting industry. Adam, a cornerstone of the show and host of the Podcasting Business School, shares his extensive experience and strategic insights on content creation and monetization. Having collaborated with industry giants like Red Bull and Orangetheory Fitness, Adam brings a wealth of knowledge aimed at bridging the gap between content production and revenue generation.

Guest Introduction

Luis opens the conversation by highlighting Adam’s significant contributions to the podcasting world, noting his appearances at various conferences and his impressive milestone of surpassing a million downloads. Adam is praised for his simplicity and clarity in business strategies, making him a valuable asset for entrepreneurs striving to enhance their content and profit streams.

Content Strategy: Less But Better

Adam introduces his annual theme, "Less but Better," emphasizing the importance of simplifying content creation and management. He advocates for focusing on essential tasks that yield the highest impact, rather than spreading efforts thin across multiple platforms.

Adam (06:01): "I challenge myself to simplify everything. Do I actually have to and need to be doing this?"

By reducing his podcasting frequency from three to one day a week, Adam reallocates his time to bolster his newsletter, which he considers his second piece of valuable content. This shift allows for more in-depth and high-quality output without overwhelming resources.

Platform Optimization: Podcast, Newsletter, and Threads

Adam details his streamlined content strategy centered around three core components:

1. Podcast Episodes: Producing one high-value podcast episode weekly.
2. Newsletter: Crafting a robust newsletter that offers independent value rather than simply repackaging podcast content.
3. Threads: Actively engaging on the Threads platform by posting three to eight times daily, focusing on written content that seamlessly integrates with his podcast and newsletter.

Adam (08:36): "With threads, I can post eight times a day without the time commitment required for video content, allowing for greater consistency and engagement."

This triad forms a content flywheel where each element feeds into the others, enhancing overall visibility and effectiveness.

Monetization Strategies: From Content to Clients

Adam explains how each content piece serves to establish his authority and attract clients:

• Expert Positioning: Through detailed podcast episodes, insightful newsletters, and engaging threads, Adam positions himself as an expert in podcasting and business growth.

• Discovery Calls: Instead of pitching multiple offers, Adam simplifies his monetization approach by consistently directing his audience to schedule discovery calls. This method allows potential clients to discuss their needs and explore tailored solutions without the pressure of immediate purchases.

Adam (17:27): "If you have a high-value newsletter, which you enjoy and love writing, it could be the only lead magnet you need."

This approach not only streamlines his sales process but also increases conversion rates by providing a personal touch through discovery conversations.

Effective Use of Testimonials

Adam emphasizes the power of testimonials in building trust and credibility. By integrating client testimonials across all content platforms—podcasts, newsletters, and threads—he reinforces his expertise and the tangible results he delivers.

Adam (22:28): "It's expert positioning. It's a huge value for them. Built-in testimonial and it works extremely well."

This strategy ensures that potential clients see real-life success stories, making them more likely to engage with his services.

Simplifying Lead Generation: The Newsletter as the Sole Lead Magnet

One of Adam’s pivotal strategies is utilizing his newsletter as the only lead magnet. He eliminated traditional lead magnets like scorecards and PDFs, discovering that his audience values direct, high-quality email content over assorted freebies.

Adam (24:25): "They want the emails. That is the value. So that's why my open rate is so high."

This focus has led to higher engagement rates and a more dedicated subscriber base, proving the effectiveness of providing consistent and valuable content directly through email.

Actionable Tips and Best Practices

• Implementation Over Ideation: Adam stresses the importance of executing strategies rather than getting bogged down in planning. His commitment to consistent action has been key to his success on platforms like Threads.

• Repurposing Content: Efficiently repurposing content across multiple platforms maximizes reach without additional effort. Adam repurposes his threads into podcast topics and newsletter content, creating a cohesive content ecosystem.

• Discovery Call Optimization: By streamlining the discovery call process—focusing on understanding pain points and budget—Adam ensures that his calls are productive and lead to higher conversion rates.

Final Insights and Homework

Luis reflects on the discussion, acknowledging the clarity and simplicity Adam brings to content strategy and monetization. He encourages listeners to consider adopting similar strategies, such as focusing on key content platforms and simplifying their lead generation processes.

Closing Remarks

Adam leaves listeners with a motivational push to adopt a high-value newsletter as their primary lead magnet, challenging them to elevate their content strategies. The episode concludes with mutual appreciation and plans for future collaborations, reinforcing the value of expert insights in driving business growth.

Adam (25:36): "Peer pressure you and Fonzie to get a newsletter going."

Conclusion

This episode of Content Is Profit offers a comprehensive roadmap for content creators aiming to simplify their strategies and enhance monetization. Adam Schaeuble's insights into focusing on core content platforms, leveraging discovery calls, and utilizing newsletters as primary lead magnets provide actionable steps for turning content into profit. His emphasis on simplicity, consistency, and expert positioning serves as a valuable guide for entrepreneurs and creators looking to elevate their business endeavors.

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Notable Quotes:

• Adam (06:01): "I challenge myself to simplify everything. Do I actually have to and need to be doing this?"
• Adam (08:36): "With threads, I can post eight times a day without the time commitment required for video content, allowing for greater consistency and engagement."
• Adam (17:27): "If you have a high-value newsletter, which you enjoy and love writing, it could be the only lead magnet you need."
• Adam (22:28): "It's expert positioning. It's a huge value for them. Built-in testimonial and it works extremely well."
• Adam (24:25): "They want the emails. That is the value. So that's why my open rate is so high."
• Adam (25:36): "Peer pressure you and Fonzie to get a newsletter going."

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This structured summary encapsulates the core discussions and strategic insights shared by Adam Schaeuble, providing listeners and readers with actionable takeaways to advance their content and monetization efforts.

Transcript

[Luis]

Hey, guys. Welcome back to Content is Prophet. I'm very excited for the episode that I have for you today. This person that's coming on today in this episode actually came in episode 144. I'm reading here Adam. Adam is like a cornerstone for us. He's been massive support in the industry. Every conference that we go to, he's there speaking, telling all the secrets, right? He's also the host of Podcasting Business School. He has an incredible coaching business. He works like three times a week. And, you know, that's a dream for a lot of people. He has an incredible family. And today he came on because I asked him specifically, it's like, dude, I've seen you on threads, killing it on threads on the. On the. On that platform. Your podcast does really good. He's way past a million downloads. He was. He used to be in the fitness industry. He's not there anymore. But also he had a great business over there with publishing. And I just see Adam and I see simplicity, like, you know, clarity, all the things that as business owners, sometimes we're chasing. So I'm like, dude, come on the pod. Let's talk about these things. And let me tell you, he blew my mind. He gave us the entire roadmap that he has with his current publishing strategy. And he's super simple. It doesn't take a lot of time. It doesn't take a lot of resources, which a lot of businesses and people think, right, the writing equipment, the right things to. To use. So I'm so excited to bring you in. Some of the things that we talked on the first episode is actually understanding how to close the gap being profitable as well. The. The perfect podcasting ecosystem, turning your small audience into raving fans. So that's episode one, and today is almost like the continuation of that. So if you have some time, go to episode 140form with Adam Shelby, turn your podcasting hobby into a lucrative side hustle. And we're going to link right below, but also continue to listen today because it's so impressive what he's been able to do. And he literally gave the roadmap on, you know, how to create it, how to produce it, very low friction. But at the same time, it's like, how do you make that connection with monetizing the podcast? And he's. He shared with us how he does it with a newsletter, with a thread, with his podcast, and he gets people on the calls and how he's, you know, making people solution, like helping people solve their problems and living the life that he wants to live and that he designed. So, anyways, I'm stoked. You can clearly tell. So enjoy the episode. What's up, everybody? Welcome back to Content is Profit. Today we have one of the hall of Famers here in the show. Every time since we've connected with this person is nothing but loves and knowledge and. And podcasting Golden Boulders. Adam, welcome back to the show, my man. Thank you for coming here. I wear my hat in honor of you.

[Adam]

Yeah, backwards hat. Gray. Gray hairs in the beards. I thought. I thought this. This was Bruise and Bros. I thought that. That this isn't Bruise and Bros podcast. Oh. It's Content is Profit.

[Luis]

Okay. Yeah, yeah, we have. We have the official sign, you know, right behind here. But the Bruise and Bros, that's like OG material right there for those, like, new listeners. The first episode of Continuous Profit was actually called Bruise and Bros. That we had to, like, sunset that.

[Adam]

That show very quickly after half an episode. That one got canceled.

[Luis]

Yes. Yeah, I almost lost my laptop because of it. You know, a beer just, like, spilled on it. It's like, yeah, don't drink beer while you're podcasting if you have your laptop next to you. Pro tip. But, dude, Adam is, you know, we're just chatting here offline a little bit. And funny story about my beard. Luca came the other day, my 6 year old. He's like, papa, your hair is changing colors. And I'm like, yeah, that's what happens when you're like, you know, you're smarter and, you know, the smarter you become, the. The more white you're gonna see.

[Adam]

Yeah, it's like that. That guy in Lord of the Rings, Graybeard, man.

[Luis]

Yeah.

[Adam]

Smartest guy in the whole thing.

[Luis]

Absolutely. For those who don't know Adam, you guys can check him out. Episode 144. Can you believe that, Adam? Like, this is, I think, 500 something. And that you came in in 144.

[Adam]

I mean, I'm just glad to be in that top two, the first 200 to experience content as profit and drop some Golden Boulders and have fun with Luis and Fonzie. And shout out to Fonzie, new father.

[Luis]

New father.

[Adam]

Yeah.

[Luis]

Yeah.

[Adam]

Excited about that.

[Luis]

Yeah, man. So it's a little bit of a shame that we don't have him here with. With us. He's the one that, you know, brings the fire and the knowledge. So I'll do my best to maybe, you know, steer this conversation, but we've connected recently in a couple of conferences. Every single podcasting conferences you're there, man. It's always a pleasure to see you. And you have an incredible community. You have an incredible group of people that you help and support in this world of podcasting, and very excited to chat a little bit about some of the things and strategies that you're using today with, you know, your own show and. And the people that you help to kind of grow it and keep people interested. Before we get started, I want to highlight one of your claims of fame is that you work, like, three days a week. Ish. And you're very successful. You live the life that you design. So for a lot of people, a lot of creators or business creator, that's super attractive.

[Adam]

Yeah. And my theme for 2025 is less but better. So I'm. I challenge myself to simplify everything. I always ask myself, do I actually have to and need to be doing this? Do I need to and have to create a new offer? Do I need to and have to accept a new client or a proposal from somebody to work together? Just simplifying everything? Even from. I took my show from two days a week down to one day a week because I'm really doubling down on my newsletter, which I consider my second piece of valuable content. So lots of things shifting around. I'm always looking to optimize and simplify.

[Luis]

So cool, man. I think that's so important, you know, because, you know, with a lot of people that come to the studio or we chat about it, it's like, you know, what else can we do? And they just keep adding things to the play, and sometimes we get in that. In that train as well, and it's like, super scary sometimes. And, you know, like, we just talked about Fonzie becoming a dad, and I'm looking at the next, like, two months with, like, the plans that we had in our boards, and I'm like, I think maybe it's time to maybe scratch off some of those things and not do them at all.

[Adam]

Yeah. I think in the content creator space in general, we feel the need to be everywhere and do everything. And I feel like a lot of people's brands and podcasts, specifically, they feel like they aren't growing because they aren't doing enough, but it's actually the opposite. They're doing too many things, and too many things not done well leads to no progress. That's where the whole less but better. Like, okay, yeah, you know, like, even on social media, you can be and post on lots and lots of platforms with AI and repurposing and all that. You can show up, you know, so to speak, but you can only really effectively engage on one, maybe two platforms.

[Luis]

That's right.

[Adam]

So we got to think in different terms now as content creators.

[Luis]

Yeah, no, I love it. I think, you know, part of the, the service that we offer too is like giving those tools for people to kind of be, you know, a little bit wider range in platforms type deal or if they want to go like higher volume. And I do believe there's everything, everything has a place. But at the same time, you know, we have reduced the frequency of our show as well, like from three times a week now to two times a week. And we've done some reruns and we've been running some experiments in the background for those listening. Check out the latest episode. We talked about some experiments we're running on YouTube for, for our video podcast side that we like never really paid enough attention. Like our main platform is audio and so there's interesting things there. And one of the things that I admire you, Adam, you know, from you is like the fact that you are hyper focused on how you do your promotions and how you keep track of the things that you do and just continue to simplify. So, you know, will you mind sharing maybe some of the things that you're doing today? And you know, you're the thread king. You know that platform that came out, what was it like maybe like a year ago, year and a half ago. And everybody was like, this is so hype. And again, maybe I posted a couple of things there we. But not intentionally so I'm very curious specifically on that side. But also, you know, what are you doing with your newsletter as well?

[Adam]

Yeah, so those are kind of my two big new important focus points are the threads social media platform in my email list, growth via my newsletter. So first things first, like with threads, I'm not going to be that guy that tells people they have to be on a platform, you know, like, oh, you're an idiot if you don't post on threads. And people are like, what is threads? I've never even heard of it before. Yeah, so Threads is meta's version of Twitter. It's their competing variation of Twitter. It's a primarily text based platform and it opened up like basically a year and a half ago. People did go hard with it at the beginning. They're all excited about and they kind of burn out and go, well, it's like kind of this is the next clubhouse. I heard that a lot. And my. One of my entrepreneurial superpowers is implementation and I'm not the smartest or the most creative or the best looking or the richest or whatever, but I will out show up my competitors and that's just period, end of story. So I saw a lot of people bounce in and bounce out. I bounced in. I just kind of sat back and I waited for people to learn. And then about eight months into it, I found some people doing it the way that I wanted to do it and I paid them to teach me, which is a pro tip. That is the first golden boulder of the episode. Find people that are doing what you want to do and freaking pay them to teach you how to do it and implement their strategies more efficiently and effectively. So I paid a couple people and I really started getting traction to the point where I have just like for Instagram, I have scratched and clawed and fought to get to 2,900 followers and like since 2018. And I've been posting consistently on threads three to eight times a day, pretty much every single day since November. So we're going on about four months and I'm going to pass my Instagram in four months as to what it took me to, you know, five years, you know, seven years on Instagram, I'm going to pass that amount of. I'm getting clients. That's the other thing, important part.

[Luis]

Yeah.

[Adam]

Engaged listeners, clients, newsletter subscribers. And the thing I like about threads is that it's text. So don't post video, don't post images, even don't do well. And I can just have a thought. I can post eight times a day on threads. People. That freaks people out by go. It takes me one half the amount of time it takes me to create an Instagram reel to post eight times a day on threads. And they're like mind blown. This is crazy. And it's written content, which I love, and it feeds right into my newsletter, which is also written content. And I can repurpose a lot of that. A lot of my threads are my content flywheel as podcast episode. Then I eventually talk about that topic on my newsletter. I take all that text and break it up into threads posts and it all just works together. So that's the thread strategy right now.

[Luis]

That's so cool, man. Yeah. And recently we've been talking a lot about these six phases where we've identified, at least in our creation process and we've kind of confirmed with a lot of people where it's like, you know, you have your message, which is, you know, the things that you talk about, and you have the process of creation so obviously right now we're in a video podcast. So, you know, that involves, you know, where do we do it? The camera, the thing, and then the post production, which is, you know, you're editing your final product, then you have your distribution. Like, where do we actually put in this thing? And that's where a lot of people kind of miss it. They think it, you know, by creating the podcast, I'm doing marketing, but we also have to promote the thing. And then you have, you know, how do we connect it to the business side, on the revenue side, and then how do we manage all that? So I kind of want to break down the process with you too. Like you kind of mentioned there, you know, you have your podcast as your, like, main way.

[Adam]

Yep.

[Luis]

And then you turn that into your newsletter, and then your newsletter into several threads throughout the week. Like, and then how do you connect that with like, your business? Right. You have, you have your, your coaching business. Correct. And then, like, how does that connection work? I think that's where a lot of people might be missing the connection. You know, they put it out there and then. Because they put a lot of effort in trying to create these podcasts. Almost like they get to the finish line and then they're faint. Boom. And then we're like, okay, well now, now we have to figure this out.

[Adam]

Yeah. Okay, so let's start high level and kind of dive down into it. So the three core pieces of content per week, like, this is my weekly content strategy. One really high value podcast episode, one really high value newsletter. But here's also a recent shift. My newsletter is not like a regurgitation of the week's podcast episode. And it's not just a promotion of the week's podcast. I don't need, I'll barely mention it, but it is an independently valuable piece of content. But what I will do is take a topic that I have covered on my podcast within the last maybe 90 days or six months. I just don't want them to be the exact same thing. I want people going. I need to consume both.

[Luis]

Okay.

[Adam]

That's a key thing now. And that is strategy I've implemented over the last maybe two months. And I'm getting a much higher open rate. My open rates at 70%. And I've got, you know, a 3,000 person list. So it's not a giant list, but it's. People are open. They're like, I have to go and get this. And since I've stopped doing two podcast episodes a week, I dive, I take all that extra Time and put it into my newsletter and make it robust. Like, people are going. Like, I had people at PodFest this year. They come to me and go, I read your newsletter every week. They didn't say this in my podcast every week at PodFest. That was a big deal to me. Wow. So those are two core pieces of content and then threads three to eight times a day. One super deep dive, long form. What's called a super thread. That's like, you know, an example would be podcasters need. Need to quit accepting every single guest on their show. Here are three filters that I use to curate really, really good interviews. Something like that. And then it's like post one, post two, post three. So that's a super thread. I do that every day, once a day, but I save them all. And you can repurpose those, which is cool. I save every post that I write on threads because if it's a winner, you can use it a month later. I've had one post that's just like, it talks about a podcasting stat, about download numbers. And I get hundreds of followers every single time I post that thing. And I've posted it probably five times.

[Luis]

You know, like, this is my second Tuesday of the month winner.

[Adam]

Yeah. Bam. So that's what the. That's the big picture, content wise now.

[Luis]

Cool.

[Adam]

How do I get clients? I establish expert positioning in all three of those. So for me on the podcast, that's solo episodes and coaching episodes, where I am teaching in a solo episode for 15 to 20 minutes, maybe 30 minutes on a topic. That positions me as an expert. On my newsletter, obviously, I'm teaching a lot and it's just strategies and tips. And then on threads, same thing, especially on those long forms. Like, that's me teaching and deep diving on a topic. So that's me positioning myself as an expert. Where a lot of people that get into podcasting and content creation. Well, in podcasting specifically, it's really hard to convert listeners into clients. If you never show off what you do as the expert, you're viewed as the person that only interviews experts. And that's a problem when it comes to sales. That's a layer within all the content. And then here's the pro tip. This is the simplification step that more content creators need to take. In my experience, I've been doing this for 10 years now, so I feel like I can like, say I've been doing this for a decade. I've got a thousand episodes. You know, I've crossed a million downloads and all that stuff. So I found that it's much easier to make sales when I use a single call to action across my brand to a discovery call instead of a direct pitch to an offer. Okay, so like if you only have one offer, maybe that'll work. But if you've got a few different things, I can, I can help people at a few different points in the podcasting journey from, you know, the launch to the growth to the monetization stuff. So I will just put a general call to action, like if you are ready for some help with your podcast launch, your podcast growth, or your client conversion strategies up on a discovery call. I'm not pitching to an offer because somebody listening to my show while they're walking on treadmill or mowing their lawn or driving their kid to school, you know, podcast listeners are much more likely to take that little extra step that's free to hop on and discuss working with you versus making a purchase right there. Well, like they're driving their kid to work, they're not getting their credit card out and buying something, you know, if they're driving their kid to school. So yeah, I just hammer that discovery call link and I talk about it on my show. I talk about my, my newsletter, I talk about it on threads.

[Luis]

Yeah.

[Adam]

And every once in a while, like I would say 85% of the time my call to action is discovery call. The other 15%, I'm doing a specific. If I've got a time sensitive product, a new product launch, raise some awareness around it, or if I'm sharing testimonials. If somebody is in my online business academy for podcasters and they drop a testimonial, I will mention that, you know, hey, do a 10 day free trial. Go, go get it here. Yeah, so that's the only, that's kind of where that other 15% mainly comes from, is from testimonials. And testimonials. Again, we layer those in expert positioning every week. First thing you hear on my podcast is a testimonial. It's not an ad. It's not me talking about me undies or a mattress company or anything. It's not even me talking. It's a happy client. First audio you hear, then newsletter testimonial, threads, testimonials, Instagram stories, testimonials. So that's from high level down to deep dive. That's how I'm converting listeners into clients.

[Luis]

Dude, that's so, that's so enlightening. Right? Because I think a lot of people get into this game and they might have, you know, two to three offers.

[Adam]

Right.

[Luis]

And part of it is a confusion to like, where do I actually send people? And what we do is like we say everything, we confuse and then, you know, people don't take action. And we had that, we had that issue when we, when we jumped on the studio opportunity. Right. Because you know, we were, we had a very solid offer when it comes to production side where it's like, you know, we're your fractional content team and that's what we did. And now all of a sudden we're like, oh crap, now we produce podcast too. Because we, you know, we acquired this business and where do we send people? And it was so confusing for a lot of people. I think it still is, I think it still is. Like we're still working on it. So, you know, the studio comes, people and they think we only do, you know, podcasting. And then we have a discovery conversation like you said. And then we go into, hey, there's possibilities down the road if you want extra production, here we go. But now we have business creator club that is launching, you know, we have it on pre sale and it's a aspect of it. So it's super interesting because that's, you know, a lower ticket access point where people can join in, they have resources. But I love the fact of the discovery calls and you know, that's how we got traction initially with our 45 live. We were driving every single conversation to a 20 minute, 15 minute call where we wanted to learn a little bit more about what they did and that's how the service was born. So it's, this is maybe the universe telling me, go back to basics, simplify.

[Adam]

Yeah. And, and like, okay, when people are doing discovery calls, I'm actually, this is so top of mind because I just, I just wrote a long form super thread about this that I'm posting today. So this is great.

[Luis]

Awesome.

[Adam]

But I feel like there's two key things that you have to acquire knowledge wise in the onboarding process for an effective discovery call. One, you have to ask this person, what are their pain points? I like to give them like a little checklist. Every little checkbox they could potentially check. You have an offer that can solve that.

[Luis]

Yeah.

[Adam]

You know, so that's how we come up with those checklists. And then the next question is, what is your budget for solving these pain points? So now we know their, their pain points and we know their price point. So that when we get on the call we are actually talking about, okay, let's reaffirm the pain points makes sense. Here's my action steps that I would recommend taking. And if you want me to help you accelerate through all this, here's the one offer that's the best fit. It fits your pain points, it fits your price point. This is what I want you to do. So much simpler. And this is why with everything else that we talked about with the testimonials and expert positioning, you know, If I do 10 discovery calls, eight of them are jumping in and saying yes. So that helps a ton now.

[Luis]

That's awesome.

[Adam]

I've got an idea for you. Yeah, I got an idea for you.

[Luis]

Oh boy.

[Adam]

So let's work chop it out Podcasts with any membership style of an offer, like you've got your club now you've got, it's a, it's a group, right? It's, it's people, it's a community. So this worked for me for my weight loss show. It works for me for, with my, my podcast in business school show. I recommend the people with that membership community style offer start grabbing people out of the community and start doing hot seat coaching episodes and release those as episodes and then sponsor that episode with an intro outro with a special like 5 day free trial or a discount link or something.

[Luis]

Okay.

[Adam]

And it's a bill and then at the end, like you go for 15 or 20 minutes at the end, go, hey, what are you loving about the community? So far it's a built in testimonial, but it's like, it's, and it's a bonus coaching thing where they, ooh, it's like first come, first serve. We put, I usually would put three or four on the calendar, just an hour block and say each one's 15 minutes, go get them. Can't do two months in a row. You know, if you're a new member, maybe it's just a newer member thing or whatever.

[Luis]

Yeah.

[Adam]

But it, that style of an episode helped me fill my weight loss club membership with my health show and it's helped me fill things like Download growth club and online business academy. Like it's really.

[Luis]

Yeah.

[Adam]

Just proof. It's, it's, it's expert positioning. It's a huge value for them. Built in testimonial and it works extremely well.

[Luis]

That is, that is so awesome. And I remember, as you were mentioning, I remember part of your presentation in the conference is like you, you, you show that, you know, stack of, you know, content types, I guess that, that you've been doing and I love how, you know, you got into a Very solid system to continue to. To help people out. Dude, that's so awesome, man. I think you gave, like, a very solid path for a lot of people and, like, a very clear example on how without a lot of time, you can also be successful creating your content. And that's awesome. And we. Sometimes I tend to overcomplicate everything. I'm like, and we can do this and we can do the other thing, and then we end up with lists of things and open containers that create just more pressure. So I appreciate you, man, for coming in today and dropping these golden boulders, giving me live feedback, which I always love and adore. So I have some homework to do, man, and I think for me personally, and I hope for the people listening and watching, we gain clarity. You know, sometimes you need to listen from an outside source. You know, just this morning I was meeting with our. With Mal, our podcast producer, and we have a list of solo episodes that we've done that could be, like, a really good written content type deal. But Fonse is the one that writes everything. So I'm like, okay, now what's the game plan? Right? And we've considered reducing frequency as well. And it's like, how can we deep dive in some of this? And we did some research on podcast growth recently. There's a lot of good information there. And I'm like, man, this is good. Maybe that's the path that we got to take. Maybe that's a newsletter type thing and we don't have a newsletter. So maybe that's the thing that, you know, we. We attach. But yeah, man. Dude, thank you so much. Do you have anything else that you want to add before, you know, we head out? You came in. Drop the fire.

[Adam]

Last. Last bonus tip. This. This was my. This is my golden Boulder. Aha. Moment of the year so far.

[Luis]

Okay.

[Adam]

I used to have a ton of lead magnets, and I've got rid of them all. For one. My newsletter is my only lead magnet. My high value weekly newsletter. And here's why. This is. This is the moment that it was like the frying pan of truth whacked me over the head. They. The guy that I hired, he said, when you have a scorecard or a PDF download, people just want that. When they opt in for your newsletter, they want your emails. And I was just like, mind blown like that. They want the emails. That is the value. So they're gonna. So that's why my open rate is so high.

[Luis]

Yeah.

[Adam]

Because a lot of people get the scorecard and they unsubscribe like, I don't want all these emails. And that makes so much sense. If you have a high value newsletter, which you enjoy and love writing, I mean, it could be the only lead magnet that you need. And I've been putting hundreds of people on my list with this strategy since I flipped the switch and said there's no other lead magnets necessary. You just need to get on this newsletter. And it's great content that we blow up and. But everywhere else. So the flywheel continues.

[Luis]

Wow.

[Adam]

So do it. I'm gonna peer pressure you and Fonzie to get a newsletter going.

[Luis]

Yes, dude. 100. I mean, you have to tell Fonse. Well, right now he might be a little overwhelmed. He hasn't slept in, like, five days.

[Adam]

Yeah, but he doesn't need to be writing a newsletter in this.

[Luis]

He's like, what? He's gonna be starting writing content. I'm finishing writing, like, how to put a baby to sleep. And, you know, that's why he is in his head right now.

[Adam]

Poopy diaper episode.

[Luis]

The poopy diaper episode. Oh, Dud. What? Okay, you. You close the episode with a massive golden boulder. So the. Adam, I cannot thank you enough. Thank you so much. You're always, you know, a great figure in the podcasting industry, and every time we see you at events. I can't believe you're that tall.

[Adam]

Well, I mean, since you're six foot three, I mean, that's saying something, you know? Yeah.

[Luis]

For those listening and watching, I am really 6 foot 3.

[Adam]

I mean, of course he is.

[Luis]

But no, as always, man, it's been a pleasure. And, like, this is your home. We're gonna have you back for the business creator club once it finally opens, and we're gonna, you know, talk some tactics and, you know, hopefully, you know, introduce you to some awesome creators. With that said, guys, thank you so much for tuning to the Contents Profit podcast. We will see you on the next episode. Take care.