Content Is Profit: Powerful Growth Strategy Hiding in Plain Sight… Ready to Give it a Shot?
Host: BIZBROS
Release Date: May 13, 2025
Guest: Adam Shelby (Business Partner and Podcasting Coach)
Introduction
In this compelling episode of the Content Is Profit podcast, host Luis Brisco delves into a transformative growth strategy centered around collaboration and genuine relationship-building. Drawing from his recent experience with business partner Adam Shelby, Luis uncovers the profound impact that strategic partnerships can have on both content creation and revenue growth.
The Realization: Overcoming Fear of Networking [00:00 - 03:30]
Luis begins the episode by recounting an insightful Zoom call with Adam Shelby, a renowned podcasting coach and community leader. This interaction led him to a pivotal realization: the fear of meeting new people is a barrier to business growth. Luis reflects on how content creation has traditionally been seen as a solitary endeavor, where creators push out content in hopes of attracting an audience. However, he questions this approach, emphasizing that collaboration is a powerful, yet often overlooked, growth hack.
Notable Quote:
"There's still a way that you can grow your business and grow your content without relying on social media algorithms. And that's the exciting part." – Luis Brisco [02:45]
The Power of Collaboration [03:31 - 10:00]
Luis shares his experiences collaborating with Adam Shelby, highlighting the mutual benefits they've reaped from exchanging connections. Adam's unique strategy involves leveraging threads and diverse social media channels to grow his podcast, newsletter, and overall business. Their recent Zoom event exemplified a well-organized collaboration session where participants not only received referrals but also explored potential business opportunities.
Key Points:
- Mutual Referrals and Collaborations: Participants exchanged referrals and identified collaboration opportunities, enhancing business networks.
- Value Addition Through Strategic Partnerships: By connecting with the right partners, businesses can significantly amplify their reach and impact without solely depending on content virality.
Notable Quote:
"Collaboration number one is the show itself. The creation of the piece of content that goes out for purposes of education, entertainment." – Luis Brisco [08:15]
Case Studies: Successful Collaborations [10:01 - 20:00]
Luis presents several real-world examples where collaboration has driven substantial business growth:
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Local Wellness Center Partnership: By identifying non-competing local businesses frequented by their target audience, they orchestrated a collaboration that resulted in 300 booked appointments in a weekend.
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YouTube Creators Working Together: Highlighting creators like Mr. Beast and Yes Theory, Luis explains how inviting multiple creators to participate in projects can exponentially grow their channels through shared audiences and mutual promotion.
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B2B Collaboration Example: He discusses a scenario involving a high-ticket auction building sales representative. By initiating a podcast collaboration, they aimed to secure 52 meaningful conversations each year, ensuring a steady pipeline of warm leads.
Notable Quotes:
"Content is a great vehicle or excuse to connect with that person." – Luis Brisco [05:50]
"When you connect with the right person, content becomes a catalyst for meaningful business relationships." – Luis Brisco [09:05]
Strategies for B2C and B2B Collaboration [20:01 - 35:00]
Luis breaks down actionable strategies for both B2C (Business-to-Consumer) and B2B (Business-to-Business) models:
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For B2C Businesses:
- Identify Complementary Partners: Collaborate with local shops or businesses that share a similar customer base but do not directly compete with you.
- Joint Promotions: Run joint email campaigns or promotions to tap into each other’s customer lists.
- Content Collaboration: Create joint content such as workshops, events, or shared online content to engage both audiences.
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For B2B Businesses:
- Target Decision Makers: Focus on building relationships with key decision-makers who can provide high-value leads or business opportunities.
- Collaborative Content Creation: Develop podcasts, webinars, or co-authored content that showcases expertise and fosters professional relationships.
- Leveraging Events: Use industry events to network and secure collaborations that can lead to strategic business deals.
Notable Quote:
"If you're a creator, you're the one on your platform. But how do we focus on developing the relationships to bring in valuable collaborations?" – Luis Brisco [25:30]
Leveraging Events for Collaborations [35:01 - 43:00]
Continuing the discussion, Luis emphasizes the importance of leveraging events to find and secure collaborations. He suggests:
- Networking at Events: Utilize business events to meet potential collaborators who align with your business goals.
- Booking Appointments: Set up meetings during these events to discuss potential collaborations, such as podcast guest appearances or joint content projects.
- Follow-Up Strategies: Maintain connections post-event to nurture collaborative relationships and explore ongoing partnership opportunities.
Luis shares anecdotes of successful collaborations initiated at events, including how a local car cleaning business partnered with car enthusiasts to create engaging, story-driven content that led to significant business expansions.
Notable Quote:
"Leveraging events is about booking appointments and inviting people to collaborate in various content forms, whether it's a podcast, YouTube video, or live session." – Luis Brisco [38:20]
Implementing the Collaboration Strategy [43:01 - 50:00]
As the episode draws to a close, Luis provides a step-by-step guide on implementing the collaboration strategy:
- Identify Your Ideal Partners: Determine who complements your business and shares a similar target audience.
- Reach Out with Value: Approach potential collaborators with ideas that offer mutual benefits, ensuring the collaboration adds value to both parties.
- Create Joint Content: Develop content together that appeals to both audiences, fostering a sense of community and shared goals.
- Maintain Relationships: Continually engage with your collaborators to sustain and expand the partnership over time.
Notable Quote:
"Collaborations shouldn't just be about sales. They can lead to referrals, partnerships, and various other business opportunities." – Luis Brisco [47:45]
Conclusion and Call to Action [50:01 - End]
Luis wraps up the episode by reiterating the significance of collaboration as a primary growth hack that transcends traditional content strategies. He encourages listeners to join the Business Creator Club for ongoing support, expert insights, and collaborative opportunities. Additionally, he invites listeners to connect through the Content Is Profit Facebook Group for further discussion and networking.
Notable Quote:
"This number one growth hack doesn't have to do anything with your algorithms, but instead with actual real relationships and how we can start building and creating them." – Luis Brisco [49:30]
Key Takeaways
- Collaboration Over Solo Content: Building genuine relationships and collaborating with others can significantly enhance both content reach and business revenue.
- Strategic Partnerships: Identifying and partnering with non-competing businesses that share a similar audience can lead to substantial growth opportunities.
- Actionable Strategies: Implementing collaborative strategies tailored to both B2C and B2B models can drive meaningful business results.
- Leveraging Events: Utilizing networking events to secure collaborations is a powerful method to expand business networks and open new avenues for growth.
Resources Mentioned
- Adam Shelby’s Episodes: Listeners are encouraged to explore Adam Shelby’s previous appearances for additional insights on leveraging social media channels.
- Business Creator Club: A community for creators looking to enhance their business growth through expert advice and collaborative opportunities.
- Content Is Profit Facebook Group: A platform for listeners to connect, ask questions, and engage with the Content Is Profit community.
Follow the Content Is Profit Show:
- Social Media: @Bisbrisco
- Facebook Group: Content Is Profit Facebook Group
Join the conversation and start turning your content into profit through strategic collaborations!