Reaching 25,000 People: From Passion Project to Profitable Movement with Julie Bennet

Summary

Content Is Profit: Episode Summary

Title: Reaching 25,000 People: From Passion Project to Profitable Movement with Julie Bennett
Host: BIZBROS
Release Date: July 29, 2025

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Introduction

In this engaging episode of the Content Is Profit show, host Luis welcomes Julie Bennett, a passionate entrepreneur dedicated to building generational financial literacy. Drawing from her extensive experience in corporate environments and her journey as a parent, Julie shares her inspiring story of transforming a personal challenge into a scalable, impactful business. Together, Luis and Julie delve into the strategies, frameworks, and collaborative efforts that are propelling Julie’s mission to educate 25,000 teens and young adults about credit by 2027.

The Genesis of the "Game of Credit"

Julie’s mission to enhance financial literacy was sparked by a personal experience that highlighted the urgent need for education on credit management. At [03:25], Julie recounts:

"A couple of years ago, I was standing in a movie theater with my son, and my oldest son started asking for candy, urging me to put it on my credit card. In that moment, I realized the critical need to educate my children about money and credit."

Recognizing that traditional methods like reading books or taking courses often fall short, Julie and her sister decided to create a more engaging and interactive approach—a "Game of Credit." This innovative tool aims to make learning about credit fun and accessible for young individuals, equipping them with the necessary skills to make informed financial decisions.

Product Development and Testing

Julie emphasizes the importance of hands-on learning and immediate feedback in developing effective educational tools. At [05:17], she shares:

"We created an after-school enrichment program with interactive games focused on entrepreneurship and personal finance. By conducting live workshops with around 30 students, we were able to gather real-time feedback and iterate on our games to ensure they resonated with the kids."

This iterative process allowed Julie and her sister to refine their product continually, ensuring that each game was both educational and enjoyable. The focus on experiential learning helped in solidifying key financial concepts among the participants.

Strategy and Goals

Faced with feedback from parents and recognizing a broader demand, Julie and her team pivoted from a general financial literacy program to specifically addressing credit management. At [12:59], Julie explains:

"There was a multi-generational aspect to this issue. Even high-achieving professionals like CFOs felt unprepared to teach their children about credit. This revealed a significant gap in the market, compelling us to focus our efforts on creating tools that address this urgent need."

With a clear mission, Julie has set an ambitious goal:

• Reach 25,000 teens and young adults by 2027

This target underscores the scalability and impact Julie aims to achieve, transforming her passion project into a profitable and widespread movement.

Frameworks and Collaboration

Julie leverages the "Do the Thing" challenge framework, which emphasizes action over perfection. At [25:23], she elaborates:

"The 'Do the Thing' framework is a daily dare-based challenge that encourages individuals to take action by showing up and participating. It's about building habits and fostering a community working towards a common goal."

Collaboration plays a pivotal role in Julie’s strategy. By partnering with existing communities and leveraging their audiences, Julie amplifies her reach without relying solely on her social media presence. At [27:31], Julie discusses:

"Collaboration has been eye-opening. Working with other businesses allows us to remix ideas and expose each other to different audiences, creating something new and impactful."

This approach not only broadens her reach but also enriches the content and methods used to teach financial literacy.

Lessons Learned

Throughout the episode, both Luis and Julie underscore the importance of progress over perfection. Julie emphasizes:

"Our game is still a work in progress. By gathering feedback and continuously improving, we ensure that what we deliver truly benefits our users." [23:51]

Luis adds his perspective on maintaining momentum despite challenges:

"If you have a business and you've been persevering through ups and downs, keep going. You're changing lives and making a significant impact." [35:32]

These insights highlight the necessity of resilience, adaptability, and a focus on continual improvement in entrepreneurial ventures.

Call to Action

As the episode concludes, Julie invites listeners to join her community and participate in upcoming challenges aimed at enhancing financial literacy among youth. At [41:14], she states:

"If this resonated with you and you're interested in becoming part of our community, we have a free school group where we're doing challenges and pre-selling our credit game. Join us to help your kids learn these essential skills early on."

Luis echoes this sentiment, encouraging listeners to engage with Julie’s initiatives and support her mission to reach 25,000 individuals by 2027.

Conclusion

This episode of Content Is Profit offers a compelling narrative on transforming personal challenges into scalable solutions. Julie Bennett’s dedication to financial literacy, combined with strategic collaboration and a focus on actionable frameworks, provides invaluable insights for entrepreneurs and content creators aiming to turn their ideas into profitable movements. Her journey underscores the power of resilience, community engagement, and the relentless pursuit of impactful goals.

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Notable Quotes with Timestamps:

• Julie Bennett [03:25]:

  "Building generational financial literacy... give teens and young adults the tools to make really great decisions about their personal finance."

• Julie Bennett [23:51]:

  "Progress over perfection."

• Luis [35:32]:

  "You are changing lives. You are producing stuff that's helping other people."

• Julie Bennett [39:38]:

  "Collaboration is such a great strategy. It's really fulfilling."

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This comprehensive summary encapsulates the core discussions, strategies, and inspirational messages shared by Julie Bennett and Luis, offering valuable takeaways for listeners seeking to convert their content into profit while making a meaningful impact.

Transcript

[Luis]

Hey, guys, welcome to Content is Profit. I'm gonna ask you a question. Have you ever felt that you have no idea how to go execute on an idea or launch a product that you just had and then you go into like the YouTube rabbit hole and you see all these influencers selling you exactly kind of what to do and then you're like, holy crap, I'm just overwhelmed. I'm not gonna do it. Even though you know that in your heart, that product is a solution that a lot of, you know, people need and want. Right. And it's frustrating because I feel like we've open today conversation. We bring this incredible woman, Julie Bennett, and we met her in our do the Thing challenge. Inside of the contents is profit group and she's part of the business creator club. And I got to talk with her last week and she found a solution to like a very crazy problem. And I'll let her kind of explain this story in the show, which you're going to listen. You know how she came with the idea of it and she's developing a product from scratch and she's tapping into these incredible networks in places that you might know or even think about when we do online business like this. So we go over different frameworks on how she's reaching out to 25,000 customers for her program, which is incredible how she was able to tap into these very niche networks on her playbook to go ahead and sell her product. So there's a ton of lessons. The product is, it's amazing. She's building it at the moment and she was like, very kind to be very transparent about the whole product process. And then we distill it down into a little process that you can go execute today. And she has a incredible experience. You know, she's tried multiple business, she comes from corporate, she has incredible experience, and now she works also with her sister doing what she loves for her kids. So with that said, welcome to Condis Prophet. Enjoy the episode. Julie Bennett, we met because of a mutual connection and you supported probably one of the most scariest things that we've ever done online, which was the 17 day challenge in our Facebook group. So for that I do thank you so, so much. But also we connected with you and you know, people already kind of know what you've been doing and you also have a pretty awesome, interesting story about creating for your business and the things that you're building. So why don't you like let us know a little bit of that thing that you're building.

[Julie Bennett]

Yeah, Luis, it's So great to be here. I'm so happy that I got to participate in your challenge, and I'm on my way to host that challenge in my group and my audience as well, which I'm so excited about. I'm extremely pumped. The thing that I'm working on in my business is to build generational financial literacy, something I'm super passionate about. I believe it's so impactful to give teens and young adults the tools to make really great decisions about their personal finance and give them, you know, give them the freedom to create something in their lives. And what I've been doing is creating a game of credit with my business partner, who happens to be my sister. So, like, you work with your brother. We are a sister act, and we've been creating a game of credit, and everything has been focused on this game of credit and the reason we got there. Is it okay if I tell a short story?

[Luis]

100%, yes, please.

[Julie Bennett]

So a couple of years ago, I was standing in a movie theater with my son, my oldest son, who was about 8 years old at the time, so he's a little boy. And it was a birthday party, and the. The parents had rented out the entire movie theater, and we were there to watch Super Mario Brothers. It was really fun. And everybody's getting a bag of popcorn and a drink. We're waiting in line.

[Luis]

Dream party right there. I love the movies. I will go by myself all the time. So I'll be like, invite me to all these parties, please.

[Julie Bennett]

I got you. Yeah, the birthday party, it's like the best, right? Because you feel like such a vip. So we're already having this amazing VIP experience as the only people in this theater. It's all of his classmates. We're waiting in line. He's to get his soda and his popcorn. And the birthday boy's brother is in line in front of us, and he whips out his parents credit card, and he starts charging up all this candy. And my son is watching, and he's like, momo, Momo. Like, I want candy. Like, can I have some candy? I was like, hey, like, this is a really great experience. Has been so generous. Like, no, we're not buying candy right now. That's not a priority right now. And he goes, mom, just put it on your credit card. What? I was like, back it up. Put it on your credit card. It's like. And I realized in that moment, I have so much work to do to educate my children about money and how credit works. And my sister had a very similar experience around that time between the two of us, we have six kids under the age of 10, and it just. We realized we have a lot of work to do. We need to educate them, we need to model and create experiences for them so they can understand how many works. And it started this journey that led us to ultimately, the project we're working on right now, which is creating a game of credit.

[Luis]

Oh, man. By the way, I'm going to be like, where's the waitlist, by the way? All the links right below. But, like, is there a way that we can sign up for the waitlist right now as we're recording? I'm probably for the people that are listening in the. In the future. This is going to be already live, but we are. We're a big family of, like, games. Like, Katie, my wife, loves to play games. And I think that this is great because, like, I just picture myself in, like, your shoes, and I'm like, yeah, that's probably going to happen to me. And, like, I'm going to be the guy that's, like, freaking out because I have no idea. Idea, Right? Like, I think we mentioned it on our previous calls. Like, growing up, I never really had a money conversation with, like, my parents, right? They both had jobs. You know, my mom played, you know, in the education system, and, you know, they had their salaries. And then that's it. I was basically, it's like, okay, if you want money, just go work. And I think Venezuela is a little bit different when it comes to, like, money, right? Or how it's treated. Like, I've never. I think, like, the biggest purchase that they did was, like, a car, but it was. It's all cash, right? You pay for the whole thing. I don't think my family ever used credit, so that was, like, completely foreign. When I came here in 2010, and I was, like, pretty crazy of experience where I dug myself into a hole. It was, like, really hard to get out. And then I had tripped into a second hole, and it's like, what the hell? And I was like, now that I have two kids, I'm like, whoa, I am definitely not prepared. So thank you for bringing that solution into. Into market and help us parents, you know, figure this out.

[Julie Bennett]

I think, Louis, like, you're not alone in your experience. And I've heard, actually, I think, especially if you've emigrated here from another country, credit is different in every country and how people use it. And so it's really, like. It's. It's really essential skill to build. And, you know, I learned A lot of things from my dad, who was an accountant in Idaho. And he was, he talked to us, I think, more than most people's parents about money. And there was still a lot of gaps, you know, there were still a lot of things where I had to figure out my own, you know, learn things the hard way, put things on my credit card. And like you said, I was like digging myself out. You know, I put this trip to Europe with my sister right after she graduated from college. I was like, hey, let's go. Like, talk is cheap. And yeah, I put it on my credit card and it took. That was, you know, I learned some lessons about how long that takes to pay off and you make those decisions and we can teach them sooner. And also, I know you have little kids, right?

[Luis]

But yeah, yeah, six on my test. Three. So.

[Julie Bennett]

Yeah, yeah. So they are watching and learning from you so much sooner than you realize.

[Luis]

A hundred percent. I wanna, I wanna kind of, you know, 10,000 foot view too. Obviously, you know, you saw this problem that it was like very personal to you too. But I'm, you know, you probably saw in all their parents too, in like that line. And then you're like, wow, like, this is common. Your sister validate, validated that idea. And they're like, look, we want to bring a solution to market, right? And a lot of obviously entrepreneurs and people that are listening to the show are in a similar position where like in whatever area that they're, you know, zone of genius, they might be working in a company and they see this problem in their private life, this is. And now they want to put it out there and they want to put a product that actually solves the problem and kind of market that product and put our message out there, right? We see a lot of those people coming to the city. Just this morning we had these two incredible ladies and they just want to show that they can bicker each other by complete opposite personalities, best friends. And each of them has the product and the content is the thing that unites. So we're gonna try to thread the needle between the messaging. You had a great story that hooks parents. Everybody's like, yes, that's me. Right? On the messaging side. And then on the creation side, you're about to do a challenge with your own community to kind of move this. Can you walk us through the process that you're planning right now? Because obviously we talk about content as a hypothesis, right? Like we put something out there and we think it's going to do something, but it does something else. And Then we redirect on that product. Can you walk us through your process on, you know, the launch and the community that you guys have and then potential goals, Right? Like, where is this going to go?

[Julie Bennett]

Absolutely. So where we started, after we had that conversation with my son and my daughters, our, my sister's daughter, we, we, we realized that, that one of the tools and the ways that we love to teach this concept is entrepreneurship. There's like an entrepreneur, you know, like, there's collaboration and problem solving and creativity, and it's this intersection of all these things. And so the way we started was solving this problem around teaching our children financial literacy and sharing. This was. We created an after school enrichment program. And so we did three sessions, we did three classes after school in person with kids in upper elementary school students. And we came in and so we experimented a lot. So a lot of it was like figuring out what's going to resonate. How do we, how we, we love this idea of learning through action, right? Doing something right. I was like, I love to, like, I love to read books and I love to take courses and I'm always a student. And sometimes those things keep you from actually getting into action. And it's doing that stuff that really like, makes you progress, right? You're like, did this work? How do, how do we get feedback? How do we move faster? And so we did. We had about 30 students go through our after school enrichment program. We created amazing games. And it was really interesting because that was really focused on entrepreneurship and teaching. Like, you, like, you earn, you save and you invest, right? That's like kind of the, the virtuous cycle of personal finance. And we wanted to create like a lot of focus on earning because as a kid, before you can learn to save and invest, like, you need a little skin in the game, right? You need to make your first dollar. So we focused a lot on that at first. And then we kept hearing from parents through feedback when we would talk about financial literacy and how they're learning about money through this concept, that was where people would start to lean in. And then we realized that there was like this multi generational part. So we asked parents, like, what's keeping you from teaching this to your kids? What's keeping you from teaching your children about, and your young adults, your teens, about money? And a lot of it was that they didn't feel confident in their own skills. You know, some of these people were like, very, you know, very high achieving professionals that have had, you know, that have. Have a lot of professional accolades, even a CFO of a company, and she's like, I don't know how to teach this stuff to my kids. And so we realized there was this gap. And so it's like, okay, like, gap identified. And then credit kept coming up, right? And it's like, okay, well, so we decided instead of teaching the entrepreneurship to kids, these, you know, these kids we weren't finding, like, people really enjoyed it, but it wasn't creating urgency in the decision, right? So if you have a kid that's going to college or graduating from high school and they're about to become an adult, whether or not they have a fully, like, functioning prefrontal cortex or not, they are going to be capable of applying for credit and using credit and going into debt, right? And so you, like, as parents, we just realized, like, there's urgency. When we talked about this idea of credit, people leaned in. They're listening. They're like, how do I teach my kids this? There's urgency. They need it now. They need it. Last year, I wish I'd had this. They get over and over. We kept hearing, I wish I had known this. I wish somebody had told me this. I wish somebody had told me this, right? Like, I. My dad, like, he knew, right? I was like, hey, you knew some of this stuff. Like, why didn't you fill me in on all these details? Like, you told me to pay my bills on time. Cool. There was more to it than that.

[Luis]

Yeah, absolutely.

[Julie Bennett]

So, yeah, so. And then in terms of, like, the business, like, the direction and strategy, we had a really big goal, or we have a really big goal to reach 25,000 young adults and teens by 2027. And so we're at the beginning and in the context of who, not how, if you've read that book by Dr. Ben Hardy and Dan Sullivan, we got connected through some other programs that were with to a who that's a credit expert. And she has this amazing tool that helps people have very specific instructions and directions and what to do to repair their credit score in order to reach a specific goal they have, whether it's to get an apartment or buy a car, maybe to buy a house. And she kept getting. She's like, hey, I keep getting. On this conversation we had with her, she said, you know, I always get asked to speak at universities or in schools, but I'm missing the fun factor. And it's like, well, we've been creating these programs for kids to inject the fun, right? To bring the fun, to give the activities so that they can have their own Aha. Moments. They have the experience and they realize like the. It's their idea, right. It's like you learn something when you go through something and you have an experience. Like, kind of like that, that challenge we did, right? We go through the experience now we understand it now we're like, oh, I get it, I get it now. Right. So that's kind of how this came to be. And so our focus has shifted, our strategy has shifted from this broader financial literacy to creating a lot more content specifically about this credit game and really saying, hey, this is the thing that cuts through the noise and is the signal to people that. So that creates urgency. How do we create something also that gives us leverage in our business? Because I want, like, it was really fun doing an after school program, but I'm only one person, also me and like, you know, 10, 10 year olds, it's a lot. So it's like, how do I, how do I leverage my time? How do we create something that can have a lot of impact, but we can sell over and over again?

[Luis]

Yeah, I love it. I, I was like taking some nuts here and I was like, just stealing kind of like the path, right, that, that, that you were sharing with the story. It's like, okay, you know, you had this idea, you go out and test it. How can we test it? And in your case, you did these like live workshops with people, right. And, and I think that's super interesting because especially in our world that everything is online and now it's like, easier than ever because you have a camera and a microphone. You can talk to people through the camera. Right. Maybe a live event sounds like super far fetched, but it's also a very valuable thing, right? Like there's already organizations out there that might have your ideal customer, Right. Or they might have your ideal prospect or the, the ideal person that you can help and you can just ask for a little bit of time and see if it's a value of them. So, which you did with this kids, right? Then immediately you get feedback. Is it working? Not working. Right.

[Julie Bennett]

Yeah. Kids tell you if they're not having fun and they're like, I'm bored. What are we doing next? Like, they're, they're super honest. They get right to the chase.

[Luis]

Absolutely. And from there too, as you're getting that feedback, you're finding the gap. Right. I related a lot to our specific story with the studio. We thought it was going to be one thing where we purchased this studio. People are already working on their content through podcasting. And then we're like, oh, we have the perfect product to move them into their publishing journey, which was content momentum, how we create all the clips and all the assets, higher volume. The gap was massive. They're like, I have no idea, you know, what a short form content is, right. I don't even know what podcasting can do for me. I'm creating one because people are telling me to do it. And we're like, wow, we realized very quickly that that gap was there.

[Julie Bennett]

So do you.

[Luis]

So the gap for you in your case is credit, the knowledge around credit, all this stuff, like that very specific thing that you guys picked and that which is your. Your biggest pain point, right? And then you mentioned something really interesting, which was you started meeting these other people in other networks or programs that they might be already delivering at a. At a wider, you know, aspect, but then you're the specialist that comes in and helps them with like that specific topic, which in your case, like I said, is credit. So it's funny because we put this content out there and we think about like this echo chamber of like, hey, we're going to put our message on these social media channels and everybody's going to listen and they're going to respect and, and they're going follow and they're gonna buy my thing, but it doesn't happen. Right? But where are those pockets of people that we can start a little bit more targeted, having conversations with them, be like, hey, how can I help you online? You know, we hear a lot about Facebook groups and communities and all this stuff that we can, you know, support, but we often take from granted in person event which you. I've. As you're telling me this story, I'm like, you're like an expert of like showing up to like, these physical events. Is how, like, did it come natural to you or like, how. How do you approach this in person conversation? I feel like a lot of people are very intimidating to go tap into those actual real, like, world, you know, networks.

[Julie Bennett]

You know, it's been one conversation at a time. And so in a really big group of people, it can feel a little intimidating. I love to have a conversation one on one. And I. It was a little disarming to go into a room full of children, like young people, because, like, you know, we were there to like, make. Make it a fun experience. Right? There's an after school enrichment program. We. It's kind of. It was like, kind of like entrepreneurship camp. And a little over a year ago, we actually did a challenge, an online challenge, and we Created what turned out what we turned into a mini course on like entrepreneurship for kids. And we ended up having about 50 people joining and it was really fun and engaged. Like, we created amazing content. We took like all of our experience from corporate and our MBA programs and like from sales and marketing and like all the supplier management people management, all the things that we've done to collectively, my sister and I, and boiled it down to five, five minute videos. We spent a lot of time consolidating and we're missing elements. We were missing that feedback loop, that live feedback loop. And so even though we created something that can really kickstart this energy and get somebody like experimenting and trying, we realized like that live component really, really helps. And sometimes I go in and I'd have like, I created, I created all kinds of games. Like, hey, actually here's a good example. We made a game around water. So we have a little liquid death here. We made a game around brand. We talked about branding. Like, so these are ideas. Like, this is the entrepreneurship side of things, right? So like with the, the upper elementary school students, we weren't really breaching into credit yet, but talked about how do you value water? And so he brought out five different bottles of water and actually had all the prices and we played the prices, right? And so you can make a game out of anything. And so that's kind of like our secret is like, hey, how do you just make this fun? Let's make it a game. And we'd pretty quickly determine if this game was working or not. And so depending on how much time they'd want to spend on it or an activity, we'd always have a backup game because sometimes we're like, that one flopped. And so by doing it in person, we were able to get really immediate feedback. And so we were able, like, we developed dozens and dozens of games which now like, we can kind of put into like a library of like things that people can use to teach their kids about money and teach their kids about entrepreneurship and get them activated and energized around creating something and finding opportunities and creating opportunities.

[Luis]

Yeah.

[Julie Bennett]

So that's so for us, like walking into that room sometimes, it was really intimidating. We had, we did one class. I actually, my sister wasn't there. She just had a baby and it was Halloween and I will never ever again, like, teach a class on Halloween. And the kids were just like, they were amped. Oh my Lord. There was a kid, he was like break dancing on the floor. And it's like, okay, like sometimes you just you kind of roll with it. You're like, okay, like, let's. Let's try something else, right? Let's. Yeah. So, yeah, this. Sometimes we tell a story. Sometimes, like, and then. Then we would go into the activity and we try the activity and see how, you know, how engaged they were, how interested did they get the idea. Like, we always had, like, this is the big idea from this particular activity. And do they walk away with that big idea?

[Luis]

I love it. I think that that has to be. I'm so fascinated because you're like, you know, I. I don't have, like, an actual. Like, it's not a finished product. Let's go execute and. And do it. Right? I have the. And then there's going to be a second product. I was listening to how I built this, the podcast, and they were talking about whoop, right? Like, this, like, little band that I have here and, like, the story of the guy. I don't know if you know what WHOOP is, but it's like, I haven't heard that one.

[Julie Bennett]

But I love that podcast.

[Luis]

It's incredible. It's like they. It tracks your sleep and gives you a bunch of metrics. It's like you're recovering, not recovering. Like, anyways, I'm advocate for the thing, but what they were saying is like, yeah, like, the first prototypes, like, people would laugh at us, right? And then they'll be like, getting feedback and then really undo it again and do it again and do it again. And there's like this notion on online products or online programs and obviously content that has to be perfect when it comes out. Well, you know, maybe our bar is up here and we release it, you know, here. But for the people from the outside, for them, there's going to be good. And also depends on the context or, like, the thing. And, you know, the. This session I have is so fresh with. With these two ladies, and they were asking me, you know, how. How was it, like, the interaction, right? How was the podcast? Did it flow? And I'm like, to be completely on. I wasn't even listening. Like, I knew that you guys were recording. I'm like, working in the office as you guys do this thing, but I could hear the dynamic and, like, how do you guys feel? Do you guys feel like you had a good conversation, you guys had a good time? And they're like, yeah. And they're like, perfect. Do you guys feel okay? Like, if this goes out tomorrow and people see it and they're like, yeah, and it's like, it's Sometimes, like, we're so in our heads because, you know, we think we need to, like, show up. But the second, like, you lean in and they're like, they said at the beginning of the episode, they're like, hey, guys, like, this is the first time that we're recording this thing. It's going to suck. Maybe, I don't know, maybe it's going to be amazing, but we don't know. Right. And you kind of, like, lean into. Into that. It's going to be so awesome. And especially also when you're launching products, you can tell the people, like, guys, this is the first version of it. I appreciate you, like, you being one of those, like, founding people. And this is what we're gonna do. This is the goal. Right.

[Julie Bennett]

And progress over perfection.

[Luis]

100.

[Julie Bennett]

Absolutely. 100. Yeah.

[Luis]

100.

[Julie Bennett]

So, yeah, our game, like, it's not done. Like, it is, like, part of, like, it is. We. It's done enough. It's ready to help people and make an impact. So, like, teens and young adults can learn about this. And, like, I have. This is my prototype. Like, I. It's a printed version.

[Luis]

Right.

[Julie Bennett]

It's still. It's a work in progress. And by giving feedback and getting people in a room and talking about it and getting them to interact and we can make sure that the thing that we actually deliver to them is that much better. And so that's been a huge hurdle is overcoming that desire to be perfect and realizing that getting that feedback, of having it evolve and moving forward is so much better.

[Luis]

Yeah. Well, I'm super excited. I'm proud because you guys are going to help a ton of people. I'm sure you guys already are with the product. I want to shift gears a little bit on. You've been a part of some incredible communities, and obviously you've executed along the best. Some of the best challenges that I've been a part of. Right. I would love to kind of talk a little bit of some of the frameworks or maybe playbooks that you've seen out there to like, hi, I. To monetize from the content itself. And I know that you're going to do something really cool with your group and your community soon and kind of like, why you got to that decision and be like, why is that the playbook that you're going to go execute?

[Julie Bennett]

Yeah. So one of the playbooks I'm using is the same one you are, which is leveraging the framework, the do the Thing framework, and that is like this. This challenge framework that's really playful And I love it really aligns with Lemonade standards and what we're doing because it's really playful. It's an experience. You show up, you take action. And those are the things that we're teaching like inside of our, you know, of our courses. And our content is like progress over perfection. It's okay to make mistakes. Like failure is okay so long as you learn from, you know, those lessons. So that's been an amazing framework. My background is in corporate and aviation and so one of the things I'm doing is figuring out how do I leverage that experience and apply it in that context of the do the Thing framework and bring more people in. So it's like that bring in the work with somebody that has a larger audience and have the one to many. Right. So like instead of me doing direct outreach, she's doing outreach to companies and they're sending out the internal invitations to invite.

[Luis]

So for those that are not familiar with like with the do the Thing challenge, like or framework, like how would you describe it really quickly.

[Julie Bennett]

So this, it's a, it's a challenge. So it's a daily dare based challenge that gets people into action by like having them show up and they're, they're writing or they're recording video, but they're showing up and they're doing like they're creating a habit and they're building muscle to, towards a common goal which is kind of determined by any particular group. And so that's, yeah, we're going to be like using that framework inside of our school group to teach to help people like talk to their kids about money and talk to their kids about credit. And it's so, but I've been practicing using this framework and leveraging like other people's audiences that the strategy to like how do we like pull them in and then bring more people into the fold.

[Luis]

Yeah. So how do you, so you go to these communities and then you, you, you basically tell them hey, this is what we're going to be doing and then come join us here and then you go execute the 17 day challenge, correct?

[Julie Bennett]

Yeah, in the case I'm working, I've, I've created a collaboration with somebody that had an existing audience and she had an, she's an in person or not, she has a live virtual event and that will be in September. But she wanted to create some way to engage her audience. And I've been, we've been talking for a long time. So I showed up, you know, just kind of listen, offering help and listening from a Place of service. And I was like, you know, I've got this thing I'm working on. I'm going to deploy this in my business, but I'm not quite ready to do it. Do you want to like, what do you think about doing this in your group? And so it's, you know, it's going to be something that's, I think it's been a really amazing experience. We've got over 60 women professionals signed up already. A lot of them come from the same company. So it's really interesting. It's going to be totally different dynamic than on content is profit or inside do the thing. Because it will be in the context of women professionals, a lot of them in aviation and defense.

[Luis]

Yeah.

[Julie Bennett]

But yeah, so that's been one strategy I'm deploying. Another one is I have been going really deep on Dr. Benjamin Hardy's frameworks and I know we talked about who, not how a little bit and 10x is easier and 2x is 1 a lot of people are familiar with. He has a brand new book called the Science of Scaling and I was part of his program last fall called Rapid Transformation. And the whole idea is to, it's around frame, floor and focus. And so it's like it's kind of doing more by doing less. And that's part a lot of the reason behind our strategy to say we are going to focus on this game of credit and try and do just one thing and do it really well and then create all the content, create all the strategy, the outreach based on this. And as someone that likes to dabble in a lot of things and it can be difficult to kind of extract myself and like say no to other opportunities. And it's, I think creates confusion about like, what is it you do right. Like, you know, if you're, if you're doing a lot of things. So now it's like, this is what we do. And so that message becomes really clear in say, raising the floor to say no to a lot of things and really getting hyper focused on like our impossible goal of reaching 27, 25,000 students by 2027.

[Luis]

I think it's a very possible, very possible goal and it's very exciting and very encouraging to put something out there to the world. And we recently had Ina in our office hours on Thursdays in the club and she was also debating. She's like in the auto industry and she is helping.

[Julie Bennett]

Oh, I listened to your episode.

[Luis]

Yeah, she was awesome. And you know, one of the days she comes in and be like, I Have this other product that I want to do. Right. And you know, again, no expert. We're like in growth mode. We're learning a ton, like on our side. But if something's going to help me execute, I'm going to go try do it. Because I'd rather execute than not execute at all. So in my specific case, I like also to kind of like bounce between projects, like one is my main product and then the other one, because that learning experience is going to come back to me and then I'm going to be able to raise the other one a little bit more. So we almost, in that call, we almost gave her permission to be like, go do the other thing. Also, like, if you have the capacity and the sanity to like, go execute at a high level, both of them, why not for a little bit, right? And try that out and see how it goes. Eventually, yes, one is going to have to drop, but I think there's power in that, right? It's like, so what are some things? Obviously you share some examples of the business or the opportunities or where do I speak, but also content wise, what type of content do I want to create? Or when I create a podcast or a YouTube channel, why don't you try both at the same time for a little bit and see what sticks? Right. And then go with another one and so on. And we continue to test and, you know, pull and push at the same time.

[Julie Bennett]

Yeah, I. So for me, so there's things I had to let go of and yes, the last year in order to say yes to this, to this. And so I think that framework has helped me check in with myself a lot more. Say, okay, like, is this like a 100% I'm in or like, or after I've said yes and I'm doing something, I'm like, oh, this is below my floor. Because I feel like it's not aligned with a thing that I'm really working on. And sometimes I still like to explore. So I think there are some detours. 100%. I take detours. Having an experience. I fully believe things connect and you kind of connect them backwards. And so some of the things that I'm doing, this women's professional group doesn't align exactly with the content, with the content I'm going to create around the credit game. And it's giving me experience. So I have the confidence to move forward and, you know, do the outreach to be on the podcast to, you know, take the speaking engagement or make, you know, make the phone call, so those things connect backwards. And so, but it's just like, sometimes I'll be like, oh, this, this was really a no. Like, this is below my floor. I need to cut this out. And one of those examples for me was I, before I was dedicated to lemonade standards, I was a real estate agent for a couple of years. And it just became clear that that wasn't like the path forward. Like, that wasn't the goal. And all of the effort and the cost of like, maintaining that path and keeping that path open was like costing opportunities because it was. It was muddying my message. I was creating content for real estate. I was talking to people about this. Like, what do you do? What are you about? And I see you doing all these things and sometimes I still do that. So it's like trying to just listen to the signal and then really focus so the content can come, right? So now it's like, okay, I've got tons and tons of content and I have all these things that I dabbled in and some of them failed. And that's okay. I learned from them and now I can do the thing and record.

[Luis]

Yeah, no, I love it because you find your own path. For those wondering, in our specific case, how do we execute to do the thing? Our network was not an outside network. We had a group with 300 people in Facebook that we told them, hey, we're going to do the 17 day challenge. We're going to encourage people to publish. I'm going to be doing it with you. First time leaning fully into the thing. And we did it together. We had about 30 people be a part of it, which was really awesome. Shout out to the do the thing content is profit version. And then the cool part was like, after those 17 days, we were able to kind of discover and connect a lot of people and kind of launch what became the business creator club. Right? And that's awesome. So I think that's like a really cool path and playbook for a lot of people to follow. Maybe you already have a very established product and you want to drive engagement and traffic into that. You want to maybe reactivate a group or a community that you've been a part of and. And it's not active yet. Maybe you want to go and do these collaborations with other people, like Julie's doing, for example. But at the same time, it's like the encouragement to try these new things. Just before we hopped on this, I was on a call in almost like a group session. And the guy that was speaking was the guy that started Comic Con and he was Sharing his experience when he was starting Comic Con and he's like, dude, I had to do all the things and we tried many different things. And I had a very. Every room I walk into right now, I have the biggest fail rate because he tried just different things. Like you said, maybe I fail at this, but that's fine because that's going to be a little push that is going to send you on the right path. We have to do it. And then Gary Vee, I saw a clip once. How do you know what's your dream job or what the thing that you want to do? Just go try a bunch of stuff. Like, you know, go get a job, you don't like it, quit, go to a different one. Right? Like, what's. Yeah, try things.

[Julie Bennett]

You try. It's. It takes a while too, to figure out if you're good at something or if you like it. And you know, our, some of our concept is, hey, what if you try that younger? Like, when I was a kid, I was the Beanie Baby queen and I sold like a Beanie baby online in 1994, give or take a year for $200. That is massive, right? 200 bucks. And so, like, what if, like, I, I tried that and I guess like all these years later, I've come back to like, oh my gosh, that, that was the thing. And what if I had kept going and experimenting and trying more and playing with the idea and so if you can introduce your young people, your kids, your. Or try things, dabble like, fail fast and move on. Like, I, you know, it's like I've, I've done a lot of things that are on, that are on the fail, you know, the shelf that are like, okay, that didn't work. That's okay. Or I didn't produce enough content. The stuff I had was amazing. And now, now we're trying something else and.

[Luis]

No, that's cool. I want to like, you know, kind of close the loop with, you know, the creation on the business side, right? Where we're trying all these things, right? It's like, okay, we're high level, obviously, as an entrepreneur or as a person, we're trying these things, but it works the same with your type of content. You know, we've told people, like, maybe podcasting is not your, your, your type of content, right? Maybe you don't like to be on camera for long periods of time. Maybe you like writing, right? And maybe blogging is your thing. Or you like more of experience stuff. Maybe you like more condensed. So short form might Be the best way, right? So. But you're not gonna know until you really. You really try these out, right? And on you'll see advice online, there's like, short form is the best thing, or YouTube is the best thing. And, like, they're all the best. And they all work, which need to be consistent and frequent. They all work. So we gotta find our own path. So I highly encourage everybody that's listening, try their own path. Julie, like, in your case, thank you so much for sharing your story because not only your product is helping a ton of people, and your game is going to help a ton of people. And what you're doing with the kids, I'm raising my hand. I'm like, yes, please get me in the challenge. I need to learn. But also through the journey of going from corporate to following the path and your journey of, like, creating something really cool and unique and then showing us a playbook of, like, how you're reaching out to, like, these organizations and, like, tapping into other audiences to kind of bring people in. We don't necessarily have to have a massive social media following. Like, we just need to tap on the right networks, the right connections, and kind of be like, hey, is what I'm offering of value to you and your people, awesome, let's collaborate. And that opens a ton of doors.

[Julie Bennett]

I think collaboration as a strategy has been so eye opening for me in our business, because first of all, when I was in corporate, I loved working on teams. It was so fun. I got so energized by working with other people and figuring out what they were good at and how can we work together. And you get these synergies and problem solving and creating things, putting things together that didn't necessarily go together and making something new. And it took, like, some iterations before I realized, like, oh, my gosh, I can do that with other businesses. Like, we get. It's like, this is like a remix, right? We can, like, do this mashup and suddenly we have something brand new and it's amazing. And, like, we expose each other to different audiences. You get the different ideas and the energy and it. So it's such a great strategy and it's. It's really fulfilling and it's. And then when I also realized, my friends, this is all a game, right? Like, let's. This is a game. Like, I don't know, like, you're. You're an athlete. Like, we are playing a game. I don't know about you. Like, I used to play soccer too. Like, I love to win and so it's like. And when you realize you're playing a game, like, hey, let's get the best team we can, like, hand pick the players you want to play with.

[Luis]

Yeah.

[Julie Bennett]

And let's figure out how to win this thing. Let's score some goals. And so, like. And figure out, like, try the things. Like, right. Like, you gotta, like, maybe play a little defense, maybe play a little offense. And you have to figure out how to. How to make it happen. And so we've been trying a lot of things, but, yeah, that's. That's been our little bit of the journey.

[Luis]

So cool. So cool. I think it was Ed Mylett that we heard him speak, and he said, winning is more fun than fun is fun. And he's like. He was sharing a story with this kid playing golf and all this is like, oh, yeah, we're just gonna go play for fun. And, like, you see, like, his kid was, like, losing, and he was, like, getting angry, and he's like, hey, you want me to tell you a secret? Winning is more fun than fun is fun. They get, like, leveled up on one. And he's like, you're right, dad. And I'm like, yeah, we came out so pumped. So 100. I think, like, that. That's part of it, right? Like, at the end of the day, you know, I was reflecting in on our journey the other day, and, you know, if you're listening and you have a business and you've been in business for a certain period of time, sometimes, obviously there's a lot of ups and downs, ups and downs. But if you've kept that and you kept going and you pivot and you move and you move forward, and there's a big credit to that. Like, that's huge. Give yourself a pat in the back, because a lot of people, they're not made for this. And you are changing lives. You are producing stuff that's helping other people. And there's the hourglass effect. You know what Julie's gonna teach these parents and these kids, they're gonna continue to do it. You know, they're gonna be wealthier. They're gonna, like, the world becomes a better place if we all do this thing. So if you are in that, you know, spot where you're doubting yourselves because maybe this is not working today. Keep going, man, because it's going to happen. You know, it's ups and downs, ups and down. We're all athletes. We're here to win and win together. So, Julie, so, so cool having a chat with you. Thank you so much for coming to content is profit. Is there anything else that you want to add before we head out?

[Julie Bennett]

No, I just, I mean I think that for any listeners out there that if this resonated with you and you're are interested in becoming part of our community, we have a free school group where lemonade standers on school and we're going to be doing a challenge. We're going to be diving into this stuff and yeah, we're, we're doing a little messy. We're going to pre sell our game. We're going to do challenges and like try all these things and make sure we're going to validate it in the market before. Right before we like place that really big first order right of this like product they're going to ship across the ocean. So it's like remember that like you don't have to have everything perfect and yeah, so this. And if you would like to be part of this, like we'd love to have you join the community and talk to your kids about this stuff that you're learning in entrepreneurship because it takes practice for them to learn these skills. And the earlier they start, the earlier they start selling those beanie babies or you know, if they're selling slime or play doh or watering the neighbor's plants or picking up their mail, whatever it might be, those are experiences they can learn from so they can learn faster or sooner what they love and so that they can be on this journey 100%.

[Luis]

And we're gonna leave the links right below. You gotta do scroll down, click on there. I already, as you were mentioning, I applied to be part of this cool community in there and I'm gonna learn just like everybody else. If we see each other in Julie's group, say hello please. Man. I go back to when the kids in the kid's birthday, they're like a day apart. And so we've been throwing like this birthday party with these inflatables and the company that we rent the inflatables from is like run by these like 215 year olds. Like they just show up. It's like it's this kid and his friend and they just rent these inflatables for like weekends and they're booked out for the entire year. They're making bank and I'm like, you guys, you guys are gonna get far. This is so awesome. And it's like I think your dad invested maybe 300 bucks in like their first inflatable and like they'd be just like doing this during the weekend, and it's so, so, so cool to see. And I'm like, luca, you know, help them out. And in my head, I'm like, yes. Like, this is the thing. And, you know, maybe we live in a. I think we're very fortunate that we live in this country, that a lot of that can happen at that age. You know, growing up in Venezuela was like, that might have not been an option for me at that point in time, but I think it's. It's incredible what you're doing with what you're teaching these kids to do. So thank you, Julie, for coming and sharing your lessons and your journey and, like, where you're going with this massive goal. So everybody in content is profit and business Creator club. Let's help her out. 25,000 students by 2027. Let's go, let's go.

[Julie Bennett]

Thanks so much for having me, Luis. It was great to see you again.

[Luis]

Absolutely. See you guys in the next episode.