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Hey guys, and welcome back to Continuous Profit. So today I want to talk about something that nobody really tells you about all these AI tools. The problem is not the tool. The problem is not your prompt. The problem is not even your niche. So the problem is that we're asking AI to represent like you, your brand. You've never actually introduced yourself to AI. Crazy concept, right to think about. So on the last episode we talk about your context document, the foundation that makes every AI tool work so much better. So if you haven't listened to that one, go back. It's episode 632. So today we're going to go a level deeper. So last week inside of Business Creator Club we run these open Q&As every single Friday. So come join if you, if you're interested. And we have some real questions coming through not only for that episode, but in like this whole ecosystem of the six levers and how do we actually keep up with this crazy new new AI world around marketing, production and your brand? So today we're answering the main three questions. It's just going to be probably super short, about 15 to 20 minutes. And then at the end we're giving you the prompt that we mentioned in the last episode 632. So a ton of you already have downloaded the context document prompt. We got like really, really good feedback. If you've used it, please send us a message, respond to the emails that you've been getting. I would love your feedback so we can make this better for and for the community. So the problem that we mentioned was the boards of advisor agents and then you know that I will basically know your business, your challenges and will help you make decisions. Almost like a real, you know, board of directors, which is very, very exciting. Super highlight from one of our new members. Shout out. She, she ended up doing the session and the first comment that she mentioned was this was like a therapy session. We spent about an hour to hour and a account for the time but trust me, you want to book the time for that. So the first thing is give AI a specific job, not a general task. And I think a lot of us, I raised my hand is we might be dabbling a little bit into AI. And I've been seeing all these case studies and I realized Maybe that's a 0.00005% that do this for a living, including myself that are going into, you know, AI agents and building these full like automations. But the general public really have interacted with the AI on a very superficial level. Right. So this is the question that, can I prime this? So I'm using AI for my content, but the output always feels generic and off brand. I'm doing everything right, the prompts, the tools, the tutorials. What am I missing, right? So obviously this is a multilayer question, and we probably had about a 20 minute conversation just on this. But here's a, a couple pointers that will help you point in the right direction, right? So generic input produces generic output. You know, crap in, crap out. The tool isn't underperforming your brief to it. Your background, your context might be. And sometimes we're like, no, but this is like, my prompt was amazing, right? And sometimes we just grabbed, you know, we need our ego and grab him and put it on the side and, and see how we can get better, right? So, so if you give a paragraph about your business, you get that paragraph. And that's what I was doing most of the time. Be like, okay, this is like my specific context for this very little, little, little itty bitty situation that we had at work today. But they don't know the whole picture, right? They don't know it's really hard for AI to come up with a very legitimate answer or context for your business out of that, right? Like, they don't, they don't know what we don't, they don't know what we know, basically. So the fix basically is specificity, right? We have to be specific. Don't say, help me with my YouTube channel, right? Say, for example, you are my, you're my YouTube consultant and here's my channel context here, my last five videos and other metrics, basically like the export of all the, of all the data. Here's my goal and this is what I want to do for the next 30 days. How can we make this better? Like, why can't we test first, right? Like you can in this specific example, you could do that with YouTube, you could do that with your podcast episodes. You can do that even with your clips, right? And we see all these reels with all these influencers that will give you like this very, very tactical thing on, like, here's the link to my Instagram. And sometimes the tools cannot even access that. So make sure that you go to the back end, you download the data, the CSV files, spreadsheets, and you can start building this thing. So you can actually build a channel specific, like role specific context document on top of your personal and your company document. So for your YouTube channel specific, for your podcast specific, for your clipping specific, right? Same Interview process, just different. A little bit of a different lens, right? Like YouTube will have a different objective than maybe the podcast is, maybe you publishing both, but the audience is totally different, right. Like you have the lens of the creator, you have the. Less the lens of the founder, the lens of the marketer. Right. Each one gives the agent a specific job to do. And if you don't know which are these jobs, then you can ask AI instead of the platform be like, what would you recommend the jobs are for this? Right. Like we personally, we've been doing it for our podcast and we label podcast producer, but we understood that it's like there's a researcher in there and then there's a producer that actually, you know, puts together the outlines of the episode. And then after that we actually have the production manager which, you know, tells, you know, what the content map is, whether the main episode, how the edit is going to work, the clipping. And I think, you know, because we're used to doing it all like you, we think is one person, but every task, you know, we kind of parented together like a little chain of Legos has a specific job. And then we can even dive deeper and give context specific to that specific job, which is really cool. So the takeaway for this one is like, AI is only as specific as you want to give it. Build the brief, give it the job, and the output will change completely. Right? So that's number one for full summary. So now let's talk the next step, like production, right? Like we talked a little bit about the marketing side of it, which is your messaging and like, how do you craft that initial part and like the context on it on the question. Now I really want to go into the production side for a little bit. Right? That was part of the second questions that, that, that we got. So the biggest mistake is in building the wrong system. It's building a system for everything when you only need one for one thing. So like, okay, I'll. I'll translate that for you. Right. So sometimes we have like these very long production systems and maybe there are people executing on this and we just want to fix the whole thing. We see it as this giant snakes, snake. But what we don't know is there's pieces inside of it that maybe they're bottling it up, they're creating friction. So find the friction point and then we're going to solve that. Let's say you have experience building funnels, right? Like, if you want to find out what's wrong with the funnel, why you're not making sales. The funnel is the one thing. But initially it's like, okay, are we capturing enough leads, right? The leads that are attracting to the page, are they reading the title and going through the, you know, video sales letter? For example, out of those leads, who clicked in, who went through the sales letter? Who booked the call? Like, how many people booked the call? So we're going to find a spot where we might be the, the, we might be able to do the job better. And that's the thing that we got to solve. Same thing with content. Think about the six levers, right? From your research to what to say. The creation, meth, the production, the distribution, the monetization, and then operations, right? The funnel is a monetization side. But let's say you're like, oh, man, I haven't created a podcast in two weeks. What's causing my friction? Well, maybe it's because you haven't had any guests, maybe it's because you want to transition to solo episodes, but the research is what's causing it. Well, let's fix that specific problem, right? So here was the question, like, should I, should I wait until my business is more successful before investing time in AI systems and automation? Is there a threshold on when you can do it? And I think like this, you know, apart from this very specific content example that I just gave you, I think this is really good because I think a lot of people are kind of waiting inside of their business to see, like, when is a good time for me to implement this AI. So my answer to this was there is no threshold, right? The question is not like, how big is your business? Is what is causing the friction right? Now, name that one thing and you can start experimenting with AI and you can touch and you can, you can practice with it, you can consume a little bit for that specific problem to solve it, and then you will have, worst case scenario, let's say you don't implement anymore. You're going to have the knowledge to then hire somebody that could potentially work with this. This is the future. This is where everything is going. The second you start working with it, the second you start seeing the results in your content systems, in your authority systems, in your business itself, you're going to be like, man, there's like, I don't, like, why were we doing research manually? Basically, like, or why were we doing this? Like, it's crazy, like, how fast and how accurate things can be, which is like, really, really exciting, right? So most people try to automate everything at once. They build like a 12 step workflow before solving like the first step, what we recommend is a focus solution for one real problem which is going to be worth 10 and a half. Build system, right? Like it's going to be like massive. It's just going to like 10x because you're going to be able to like smooth it out and then the traffic or the process will continue and then we're going to find the next friction point and we're going to solve that. If are, you know, a little bit confused on the content framework, like what is that path? I highly recommend go to Business Creator Club. Business Creator Doc Club. And we have a very short like 10 minute video as soon as you log on, when you, when you join, which is the publishing pyramid and your six levers. And that is the path, right? And for everybody it might be a little bit different, but that is the framework and that's how we start identifying the friction points when it comes to creation and monetizing your content, right? So don't build a whole factory. Like don't build like all that was like fix the one machine that keeps breaking and then if you actually spend those six hours solving that right problem, it will save you thousands down the line, which is crazy. And here's fully honest, I've always been the guy that is like tinkering and working on the thing and like I want to edit the thing I want to do and I'm not a good editor specifically on content, right? I want to do the thing. And since we started implementing this in parts of our process, my personal time has freed up and I'm like, I'm a little lost. I'm like, what to do with like this free time, which is crazy, right? Like so, because I've been so used to like doing the work, but I didn't realize there was some friction there and that the alternative is now. Wow. Now we have this time to think, to create, to be creative or to invest in our business or to learn more about something else or spend time with my kids, which is amazing, right? So we talked about the marketing, we talked about the production specifically. Now going wider a little bit is about the brand, right? Like this is really, this is really about something most people never think, you know, when it comes to AI, which is portability. Like portability. Remember that, remember that word that, that, that was really hard for me to pronounce with my Venezuelan Hispanic accent, right? Like so your, your knowledge base is your brand infrastructure, right? So like keep it, keep it mobile, keep it portable. That's that's what I meant. Right? So here's the question. I built everything inside of my tool, like this one tool, I'm not gonna name it, but my prompts, my SOPs, my processes. Should I be worried about locked, about being locked into one platform? I said yes. You know how in the past we're like, okay, do not put all your eggs in, like, this one social media basket, right? Let's say whatever platform deletes your account and then you lose all this traction on the marketing side, well, very similar concept with what we're working here with AI tools, it's moving so fast. I mean, an example yesterday I had lunch with an incredible customer, and when they came to us, they had an ex account with 10,000 followers, right? Massive, massive account for that, his specific niche. And they started the podcast to take account of that leverage and be on more stages and, and things like that. Well, guess what? Day two, by, for no reason, his EX account got hacked and he was not able to get it back. And for, for like a few months, finally, finally, he was able to get it back through some contacts. If you're having issues with X, send us a message. We're happy to put you in contact with the person that helped them out. But that's, that's my point. So imagine, you know, you build everything in Tool X. You know, you call it, call it notion, call it Chat GPT, call it whatever, on the AI specific processes or prompts or anything, and it's just hosted there, right? And for some reason, they go out of business, because we've seen many, many AI companies just go out of business like crazy. I mean, two weeks ago, you know, three weeks ago, we're talking about Chat GPD being the best in, in a lot of things. And then Claude, out of nowhere, boom, exploded, right? And now really everybody's moving. I think they lost like 2.5 million users. ChatGPT. So, like, who knows? Of course, like, we're just talking about, like, the massive ones. But if you're starting to create processes inside, you know, smaller startup AI companies that solve very specific problems, document everything and make sure that you can then take that to a similar tool on the other side. Ask the question, like, if you have to move that to a different tool, what would you do? How would you document it, right? So if everything lives inside of one tool and that tool changes or gets acquired or something better comes out, you will have to start over. Like, it's really challenging, right? Like, the platform is not the asset, it's the asset for the Owner, not for you. So your knowledge and those prompts and the context, that is your thing, that is your asset that you're building, right? So your context documents, your audience intelligence document, your frameworks, your offer definitions, like those need to live as documents that you own, not inside of the tool. Like they will be in there for sure. Actual files that you can pick up and move anywhere else, regardless of the tool, right? Like the tools where you run those processes today. This document is what, you know, you take with you when a better tool shows up tomorrow. This is exactly the example that happened with, you know, ChatGPT and COD. We had those process and I'm like, man, like, this is crazy. Like, if it does happen again, we have to be prepared. So we're documenting everything, we're making sure that, you know, regardless of like the goal and our goals will probably be the same. It's just the tools will change, right? So it's like, what if that happens? Like, how can we like recontextualize all this for the new tool? Maybe it's an important application that somebody does. Maybe. But until now, make sure that you can move him around. You know, I'm just going through here, through, through my notes. So. Okay, so here's here was a recommendation for, for you guys in the, in the community, guys and girls, building the best tool available right now. So there's going to be tools that are very specific for whatever tool. You can build it there if you're using it, right? But document your knowledge as a portable file that you own. That could be a database file, that could be a CSV, that could be like a very detailed PDF file, right? That is your real asset. So here are your three moves, right? The last one that we talked about is you had the marketing, which is number one, give AI a specific job. You have your production. Solve that one friction point on your production process and then at the end of the day is like your brand, right? Keep your knowledge portable, make sure that you back it up and you have it in case you need to move platforms right now. Here's the bonus. Here's what we said we will give to you in the last episode. 632Baby, go listen to it. So assuming you have your context document done and if you haven't, just go back to the episode and download, you can go to BusinessCreative Club at the time of this recording that is live in there. You can download it, you can start implementing it. The feedback that I've gotten has been really positive. So please, please share if it worked for you, for us, it worked really well. So once that foundation is there, here's what you build on top of it. You can build, I mean sky's the limit. But here's one thing that you could try out to continue to experiment with these tools, right? You're an AI that knows your business, that knows your challenges, that knows your decisions from multiple experts perspectives, I guess in a way simultaneously. And I remember being on a session with this academic forum, Harvard and they were these very interesting models based on very famous academics, right? It's like, okay, if I will have to have a conversation with let's say Albert Einstein, what would he say? Right? And I thought that was fascinating, right? This is not just an AI just giving one opinion, right. It's almost like this agent will play four roles at once. You could give him finance, marketing, operations or brand depending on the goal that you are to do. I, I will highly encourage for you right now just focus on the, on the content side. Almost like a board of advisors for your content. Almost like what would Louise say or what would Gary Ve say? Right? Like I think that would be interesting. And it's like, okay, they also have to have a context for those people, right? The context of Gary V. Maybe we feed him some content transcriptions on like how he thinks, how he operates. I've been creating a vlog producer agent basically which knows the structures of two vloggers that I love the way that they do things. I'm like, oh man, I really want to create like they do. So that's a very small example, right? So we're going to be doing this together. We haven't done the company wide yet. Well, I did the context document for the company and myself but we haven't done this board's advisor so we're probably going to do it in the next week or so. So I cannot give you direct feedback on that. But here's a prompt that we're going to be using, right? Build yours this week and I would love for you to it back to the community to business creator club or send us a message. So it's going to be also if you download the other one, we're just going to add it to that email sequence so you can download it. But here it is. Okay. I'm going to put it actually in the show notes as well. You can just copy and paste it. So I want you to act as my personal board, board of advisors. You have full access to my contacts document. You can put your personal and your and your business One, you have my story, my business, my goals, my beliefs and how I operate and think. Think. When I bring you a decision, a challenge or an idea, pressure test it from your expert perspectives one at a time, and then you can give them a specific roles for those basically those experts. Right. So for the example, I know a lot of people are like, with money as part of it. So number one, will be like finance advisor as a feedback that we got from the community. What are the financial implications? What is the risk? What is the opportunity cost? Number two, the marketing strategies. Right. How does this land with my audience? What is the positioning? And here you need your audience document as well, so it knows, like, who you're selling to. What would it make this more compelling? Number three, the operation specialist. Right. Is this executable? What's going to break first? You know, what do you think is going to break first? What is the bottleneck? What are some potential bottlenecks? And then the brand advisor, is this consistent with who I am and where I'm going? Does this build or dilute trust? So the brand advisor for me is huge because I'm always like, oh, my gosh, this idea is so aw. I'm like, I want to do this series. And then it's like, well, this doesn't align really with, with who you are. And you could definitely see it. If you go to my Instagram, you see there's just multiple formats, multiple things, and I, you know, basically that is my, my account to just do whatever I want to do. But it's like people, when they meet me, it's like, what do you do, Louise? And I'm like, ah, interesting. Which is really cool. So, you know, really cool in the learning sense. We're getting better. We're going to make it better. So we're here with you doing this at the same time. So after all those perspectives, you know, give me. Oh, this part. This is the continuation of the, of the prompt after all four, perspective. Give me a synthesis, give me a summary. Right. The one thing I should do first, my first decision to pressure test it is. And then describe your challenge here, baby. All right, so I'm just going to leave this prompt right here in the show notes, or we're going to put. We're going to add it to the email sequence too. If for some reason you can't get it, let me know. But you can go to business Creator Club at the top. You'll see there's a big button that you click, you give us your email and then we'll send this for you. And if you want to do it alongside us and. And, you know, building these systems, the. The new way, I guess, new modern media, you can go to business creator club and hang out with us. All right, guys, 22 minutes. Not bad. All right, I'll see you on the next episode. Take care.