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All right, today we are tackling a question that came out in Business Creator Club and one of the biggest myths out there for content, which is you need huge downloads to monetize. Let me tell you, that is 100% false right now. I'm telling you, do not need a big audience to monetize. I understand how this can be the belief out there. I understand maybe how some of us might have been misled to this. And the reason I feel so passionate about specifically this topic is because I see a lot of people get so frustrated because of this reason and stop content and stop sharing their message out to the world when it's super helpful, when what you have to say is going to help a thousand or more people. What you have to say is providing solutions out there for your dream customer, for the people that you support from your customers. All these things, I get so angry all the time. So I want to drill it in everybody's head right now that you do not. I mean, a good example of it is our show. I mean, go look at our YouTube channel. Go look at the first like 500, 600 episodes, right? Like, you will see very little to no views and have a story on that side as well. But also our main platform is audio. That's why we multipurpose. We start testing different platforms. You don't have to do it right off the bat. We did it because we're. We use our content to experiment, right? But even with the amount of views that you see, even with the amount of experimentation that you see, we are able to connect our content with our revenue system in our business business. And we're very proud to say that specifically from the podcast, we've done more than seven figures on that side. It allows us to, you know, buy a second business. It allows us to be on stage, allows to be ourselves the way that we are. Look at me. I'm. I'm just recording from, you know, my house in, in. In my T shirt because I feel like I need to create and this thing. So again, Business Creator Club, if you're not there, go to Business Creator Club. We join every single week on Q and A sessions. And man, let me tell you, like, this is number that we get all the time. I highly recommend a book by Justin Moore, one of our previous guests here on the show called Sponsor Magnet. So before we even go there, there's like two creation methods, I guess. Remember the six levers, right? Ideation, which is your message creation, which is how do you create? Like, for example, in a home studio or in a studio that you rent out or from your phone or whatever, right? Like how do you actually create your content? Then you have your production, which is your post production process, for examp. You know, you grab that recording that you created and you put it in a video editor and then you do magic and then something else comes out of that that might be no production at all because you're running a live show, for example, right? There's all these things. Now after production, then you have distribution, which is key, which is, you know, maybe we're going to be talking about this in, in a new episode. And then from that is monetization. How do you actually connect that content into revenue for your business if you do have a business? And at the end it's like, how do you manage all this? Now here's the key difference between a content creator versus a business owners. Both, you know, create the content to monetize it. Now the business has a product first. You're playing the business game. You're playing to be profitable. You're playing to monetize. You might have a bunch of people employed and depend on that content to drive traffic. Which is why I understand the pressure that you must feel as a business owner, because I do feel it as well to drive traffic to your offers and your things. But the game that you're playing is different, right? It's just more than just content is changing beliefs is driving people to the right offer at the right time, right? It's just testing that offer is testing the messaging, right? Like if people, for example, on YouTube, they see your thumbnail, the thumbnail sells the content, the intro of the content sells the rest of the content, the rest of the content sales the call to action or moving into your page, the headline of your page sends, you know, sells a copy on your page, the copy on your page sells the click to go to the next page, and so on and so on and so on. So what I see often is not a lot of people have that path either created because they want to start with content first or optimize because they don't even know their metrics. They don't know how many people go to their website, they don't know how many people click the button. They don't know how many people book the call. They don't know how many people show up to the call. So those metrics are super important. And again, I'm saying it from, from also a business owner point of view that is currently working in all of this now because of the people that we get in the community because of the people that we get into our studio. We see both sides of the table. On the creation side, they might not have a product, they might not have a business even. They might just start creating because there is a passion. For example, if you go to the football show, the football is our passion project. We're creating there with creation first and then we're gonna figure out like how to monetize later. Now keep in mind we don't have a huge pressure to monetize that because we, it is the passion project. We talking about the topics that we like, that we enjoy, that, you know, if we don't monetize it for at least for the next year or so, it doesn't really matter. But there's a trade where that we're gonna test and I'm gonna tell you all about it that is gonna help us out. So you create first and then because your prod, your content is your product. That's why the misconception comes because, because you're selling your product, you're selling that content that you're putting out there because the audience, then the belief is that that audience will buy from you. But now sometimes, you know, now we have to see, is the audience a quality audience? Is it people that we actually, you know, click on the thing, Are they from the right part of the world that they can buy your product or do the thing? Like, there's so many layers to this. That is so important that you start creating and putting your message out there. Well, first identify, you know, what side are you on? Are you on the business side that creates or are you on the creator side that wants to monetize and create something from their content? Both things are going to be different. Both strategies are going to be completely different. So I encourage you to first define that and then you can reverse engineer the content. Things we talk about in business Creator club, Business creator Doc club, if you're interested. Also a huge, a huge one here is if you want to monetize and if you want to actually come up with a strategy, you can go to Bizbros B I Z B R O S Co Monetize. And there's a five day challenge that you can run with with Fonzie which is going to bring clarity. Which one are you on? And like what method of creation, what do you need to produce? Exactly. We don't, we're not going to push whatever strategy that we've used. We're going to do our due, dude, dually due diligence so how you say due diligence with what you do, on what you say. And then from there we're going to give you a strategy. Five days, one on one coaching. There's, there is an offer at the end, but you like, if you don't take it, it's totally okay. You will have a strategy to move forward. So anyways, okay, enough plugging. So sponsors versus ads versus partnerships. What changes as you grow after you do your audit? And you understand like, okay, I'm a business that needs to create content to drive traffic, right? You're in the business game like Alex Ramosi says all the time, right? Or if you're a creator, then it's different. Now that book that I recommended, Sponsor Magnet, is going to help you collect cash up front for people that believe in your content, in your podcast, in your thing. And it's the number one book I recommend from the people in the studio because they come in, sorry, I just heard a noise and it's my dog with the carpet. I was like, who's here? Who's in my house? Anyways, it's the number one book I recommend because it allows you to monetize from day one, even if you have no audience. Now I love that, that because it will remove a lot of the pressure that a lot of early content creators feel, which is, you know, you see constraint of time, constraint of resources. You're spending all this time trying to create. If you're a company, right, like you need to allocate budget for these things. So this is going to free you from that. You can bring a partner, you can bring a sponsor and they can finance that initial, you know, round of content that you might do that might be 12 episodes, that might be a month, that might be three months. For example, we have a customer that they're going to pay him for the first three months and then he's going to experiment. They have a deal and then after that they're going to reassess, right? And then it's on you to become a good content creator. What is a good content creator, you may ask? Well, it depends. It depends if you're entertaining and it depends if you are educating. Anyways, I'll leave it there. We've created enough of that. But if you have any questions, please send them my way. Put them right here in the comments on YouTube, on Spotify. So anyways, if you are looking for that monetization with no audience, right? Crafting a sponsor friendship, friendship. Crafting a sponsor friendly value prop, you know, is Going to have a few elements. Some of these are obviously your audience promise. What are you actually going to do with the audience? Like, why are you delivering? Are you entertaining them, are you educating them, are you driving them into your partner's site or creating relationships, maybe live events? For example, with the football show, there is a trade car show that's happening in San Augustine, which is very close to where we live. And the people that are putting it together turns out that they know us and they've seen the show. On our show, I think it has about 2,000 subscribers on YouTube. We've had probably like 10 episodes. Very sporadic, it hasn't been consistent at all. We're bringing it back, but they saw the content and they believed in it. And they are sponsoring like an eight hour live stream that we're going to be doing that day for the football show, for the trading car show. And there's going to be some stuff that we're going to be working together with them to do that. So that's an example of like maybe a micro event that you can latch on and then from there create a new opportunity. So do you have partners in your business, you have partners in your area that you can create a mini event where you guys can come together? Maybe they finance it. You, you go in, you create, you engage with audience, you collaborate, you give your expertise. And then from there maybe there's a new opportunity that comes on. Maybe you guys do a workshop together. Maybe you guys, they like you so much and you engage with the thing that they decide to sponsor your podcast no matter what, because they believe in you as a creator, you as a person, you as an entrepreneur. There's an incredible interview that we did here that I forget the name, man. Why do I. 700 names a little harder to remember. But here's a gist. He was a creator that started cutting grass and he had a grass business. And then from there it grew to the point that John Deere hired him to be the voice of their podcast. Crazy Amazing. And now he's the John Deere official podcast, which is his podcast. They just rebranded it as a John Deere podcast to go do it at trade shows anyways. And he's making bank. Awesome. I might put the link right below in the description for you to check out that interview. So again, many, many, many options to do this. Obviously, positioning is the second element here. It's like, how do you position yourself? Right. John Lee Dumas, in one of his keynotes in Funnel Hacking Live, he's like, we are the Best. What is it? The best entrepreneur, like, daily entrepreneur interview show. And he's like, niche, niche, niche, niche. Down on your positioning to be able to leverage that. Some people, that opinion there was divided. We love John, by the way. Jld, we love you, man. We've been on his show, he's been on ours. But a lot of people are divided with that. We're like, okay, well, why would I do that? It's like leverage. Leverage is the thing. I'm lying. Well, you're not lying if you are the only one message, right? We were learning from Amanda Holmes and Chet Holmes in the podcast when we were working with them. There was a concept in the book on literally how to charge more for different products that you might have. And the example that they share in the ultimate sales machine was how to, for example, time management in general will cost X amount of dollars. Time management for busy professionals. X amount of dollars double. Right? Time management for busy professionals and executives. Because it's very more niche. Clearly my English is very good. Today is going to be more money for that. So the more specific you are solving people's problems, which is, by the way, the content that we create, right? Not just us, but you as well. The more niche you are, the more. The easier, I guess, or the more simple the positioning might be when it comes to your audience because they're going to know exactly what problem you are solving. Right? And we can niche on each down and become the best at that. And then from there, then you can start expanding and be like, well, not just time management, but also business or, you know, project management. And then you can go from there, for example, and then at the end is, you know, outcomes which, you know, what is a commitment that you have with those relationships? What are the commitments that you guys agree upon? I mean, not all of them have to be KPI driven, Right. It could be that value prop that we've talked about it earlier on the show. So this was a little bit of a rant for me. But I think the bigger opportunity here is because, man is because I hear this all the time. And, you know, we attach our interviews regardless of the downloads, regardless of the audience, which, by the way, we absolutely love you and Adora and we love every time you send us messages. Thank you so much. Because without. Without you guys listening, of course, there's no show. But initially, when there was nobody listening or maybe two people listening, we're like, okay, the people that are listening to us is our guest. And then we can create a genuine connection with that guest. And then after the interview, we can have a conversation and see literally if our product might be a good fit for them or for somebody that they know. And that's how we were able to monetize our show through the service. The studio sale came because of that, because the guy that built the studio was in our show. And then a year later he's like, hey, I'm moving town. You guys want it? I'm like, absolutely, let's go make a deal, right? And he came up. The opportunity came because of the relationship that we built through content. By the way, it doesn't have to be a podcast. You guys can collaborate on a blog. You guys can call on the phone and say, hey, give me some information for my Instagram post. Right? Like how do we build that relationship? That then becomes an opportunity, whether that's the business or the referral. That's what we call the pipeline platform. So there's many, many ways that we can go about this. Now some questions that, you know, we, we got in there, which I'm gonna do almost like a rapid round because I do have to go get my kids. I'm already a little late. So how can a smaller show land sponsors without big download numbers? Okay, so this one specifically, go read the book Sponsor magnet. Go get the book is the best 12 bucks that you're gonna invest in this. Like we are not the experts on get a sponsors. I actually haven't gotten sponsors since HubSpot and that one's a story on its an accident, but very grateful for, for that accident. But go get sponsor magnets. The summary, the gist of it is lean on specifically on what makes you special about everything. I remember your content is your product. There's going to be people that are going to believe in that. Almost like a startup. That is the concept. What does the sponsor actually care about? Audience size or audience fit? Today, 100% audience fit. There is incredible creators that don't have a lot of followers which like a thousand followers and but there are true, true, true fans, true people that believe in that message and believe in what these people say. They ride or die for them. So of course the impact there is going to be bigger. It also depends on what are we selling, what is the company selling, what is the product that they're supporting their audience with that might not even be a fit. Right. So we had a show the other day that they were, they were looking for a sponsorship and their pitch was very general, not even thinking about the benefits of what that product could mean for their Audience. What if the product is not a fit for the audience? What if they like to drink soda and you're trying to push water? Or what if they like water and you're trying to push beer? It's very different. So keep that in mind. Obviously here, the rapid rounds. And number three, you know, where should sponsorship money go first? Production, ads or team? Well, this is a. It depends how we went ahead and answered this in the community is like imagine your content as an experiment. You have to allow yourself and you have to build so we can test things out. So if your pain point, remember the publishing pyramid, resources at the top, the capacity of those resources. Like for example, you have an editor, how many hours do they have the day to edit your content? If it's you, for example, what is a commitment on that capacity? So, okay, if I have eight hours, what is a commitment? Two episodes a week, do they fit within those eight hours, the production time, for example, Right. And then you're messaging, what do you say? So based on that, identify what is your friction point? What is allowing you not to publish. So it could be research, it could be that. I don't know what to say. It could be that I'm terrified to speak on camera, right? It could be that if you're editing, you're not, you might not be good at editing. Like, what is the thing that is preventing you from putting out there? What is that? Audit? Identify that and then reinvest in that so you can continue to grow. In our specific case, how we solve that initially was, all right, well, we don't want to edit. It takes us, you know, too long to edit. Let's go live. So we didn't do that, any of that. If your number one priority is to maybe drive traffic to your website, maybe ads is a good way to invest in this. Again, we're not going to get into details on how to run the ad, but at the end of the day it's like, okay, if we present this message to a thousand people, out of the 1,000 people, how many click? Out of the ones that click, how many submit their email after the ones that submit the email? Like, what is the path? Again, that's just an example. You might have your own path. It could be add to lead to book a call. Right? It could be something like that. Very simple, depends on the product that you're offering. It could be content to add, to sell the product immediately. Like, what is it? Right. But again, you have to test it out and the last one will be team. Well, it depends Are your editors that good that it could drive traffic just because of the edit? So what we normally recommend is test them out for 30 days, putting a strategy in place for 30 days. Test it out and see how it goes. Here's the example that we're doing in real life right now with the football show is we're going to do two to three shows a week, which the messaging, we're still working it out, but it could be like sharing the news, personal stories, interviews, we're going to see how those go. And then individual short form content with little to no editing for the next 30 days. We need to build the capacity, we need to build the habit of creation in that specific topic for that specific platform. And we're going to see how it goes. We'll check in in 30 days. Anyways, I hope this rant was useful. Let me know. I know it was a little bit all over the place, but man, I was going through the topics and I'm like, this question is asked all the time. I really want to change belief. I promise. If we could do it with like no audience whatsoever initially. By the way, we cross the six figures before the episodes and we were doing three a week. So that was like before our first year. You could do it within the first couple months. If you have the right product, if you know how to tackle the conversations, if you have specific questions, please, please, please put them in the comments, let me know or go to BusinessCreator Club sign up. It's 37 months. If you. 37 bucks a month. I think if you don't like it, we'll return your money. Totally. Okay. But jump in in one of those Q and A questions. Sorry, Q and A sessions and we can bring down, we can, you know, break down your process. We can be like, here's where it's at. If you want to spend the $37, go to Berus Co Monetize and you have a five day, one on one challenge with Fonsea to do this. So by the way, it's not for the full day. It's like 20 minutes a day anyways. Alright, I'm running late. I gotta go pick up my kid. I'll see you on the next episode. Take care and thank you.