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What's up everybody? Welcome back to Content is Profit. Today we are talking video content, specifically YouTube. This is good. I came across this article last week and I've been wanting to kind of chat a little bit about it. It's not going to be a super in depth analysis, but we're going to go and share a little bit of it. So you might be seeing it now on the screen. Is actually from the YouTube of big YouTube CEO. Clearly haven't had my caffeine today. But basically is their bets on what's about to happen. Right? So it's about five. We're going to be going through four of the things that they announced and you know, I think, you know, after reading it a little bit, I don't want to form any opinions, but we're going to go through and then you tell me at the end of the video kind of like what you think about and if this applies to you, this is relevant to us. It's just because obviously we are not only podcast creators, but in general content creators and YouTube has been one of the biggest platforms out there forever. You know, I'm currently listening to the interview from Colin and Samir with mark Zuckerberg and Mr. B comes in and you know, the transition from Facebook, the kind of advertised field Facebook to now going back to the roots. And I think this is a very strategic move from them, not only to kind of bring that, I guess, good memory from that platform when we first started in 2004, 2005 for a lot of people, that was me, 2005, that's crazy to connect more with your people and now YouTube. What are the changes on the platform that we're going to be seeing for creators and kind of like what's their bet, right? So just to go off here, we're diving into the four massive moves YouTube is making. 2025 for every creator, entrepreneur and content marketer, you know, so some need to know things. So number one, right, is YouTube will remain the epicenter of culture. I mean, I think that's a pretty big statement right here. You know, for over a decade our mission has been to give everyone a voice and show them the world. You know, that means we provide a platform for free speech and creative expression unlike any. So maybe debatable the last couple years, this vibrant ecosystem fuels culture, trends and fandom. So, you know, you might have your own opinion about that specific statement, but it is true, that is the number one platform in, in the world, not only for content, but also for podcasts. And it was almost like accidentally they landed in there because people started creating videos with their podcast, the audio podcast, and they started, you know, moving them into that platform. So that's a pretty take. So you know, it is considered number one platform for shows. If you have a podcast, you must be there, doesn't necessarily need to be on video. You can be an audit, right? I mean it has obviously stayed relevant with cultures like big moments like Trump and Reagan interview happening on, on, on YouTube. Right? Trump, Rogan, Reagan, wow, please give me coffee. Trump and rogan happening on YouTube, which is kind of crazy, right? And then YouTube is global, obviously. Creators like Sarah Lecito and glitch are getting 90% of their views from outside their countries. And you know, I'm going, I'm referencing my notes here, if you see me looking at the screen. But you know, channels like Mr. Beast that they're now dubbed in so many languages is because the rest of the world has access to this type of content and they're able to bring that whole global audience now. So it's important if your topic, you have the constant debate of, you know, should it be niche, should it be a little bit more general? I think education wise should be a little bit more niche. If you are willing to urge it, entertain more people. I think it should be on casa wider net. But that's a topic for a different episode. Let me know if you want to. Can I go through that? And you know, their mission is still give everyone a voice and show them the world. So that's kind of a little bit of a summary of point number one. Now onto point number two. You know, YouTubers are becoming the startups of Hollywood. You know, just like Silicon Valley is for the rest of these big, big companies. But it's pretty interesting because we've seen already so many creators that bigger companies have been investing in them. Not just a creator, but as, as companies and, and that's super interesting. So for example, last November the person writing this article attended the opening of A La Chicken Chow, a 10,000 square foot studio in Burbank. It was bold, fun and a colorful space filled with cutting edge equipment and products available. Just yesterday I was watching a video about one of my favorite creators, dude, dad. He's almost, he's a comedian, he does a lot of family stuff, he build lot of stuff and he was revealing his new studio, right, because he started obviously as a creator at home and then life and, and the creator and the company started to kind of mix together and they needed that space and it was a massive Investment from them. It's a team of six people, so not a very big company. But now what we're seeing here, and just like how it happened with Spotify, where they have been investing in big, big creators, big money to kind of put these platforms in front of a lot of eyes, which is, you know, where the platform is going. So let me see here on my notes. You know, creators are becoming full fledged media companies. That is, you know, a little bit of what we were talking about. Building their own studios are unlocking new revenue streams. So another example will be Mark Robert, for example, that he, he has a monthly box product that he ships to his subscribers or the people that kind of get into the membership model. But he also has a massive studio where he's creating and collaborating. And he started as a creator uploading one video a month about science and physics and all these ideas. Obviously the audience was kind of hungry for a lot of the things that, that he's sharing there and that that's the business that they've created. Right. Some key points about this, you know, huge growth in channel memberships. So that's a new product that YouTube released. You can actually sell memberships inside of your, of your channel. And obviously creators building in places like Alabama, Vancouver, Burbank, these are just trends that people are investing in this. And if you don't have a studio or if you don't want to build a studio, that's totally okay. It's just like that's the direction that's going. But you can also find spaces shout out here, like studio, podcast. It's where you can go and elevate your content. Right. And just like us in Jacksonville, there's a ton of platforms, there's a ton of podcast studios that you can find all over the country. You know, we've just met a few from Orlando that offer an incredible space and you can personalize it, right? Because a little bit of the set or kind of your background. Right now we're in my home office with trinkets all over the place. Memories and things that become your also part of your brand or part of your identity. Like for example that the context profit sign over there was sent to us by a guest of the show. And you know, it's a very good memory. So things like that. And that's why people are investing the student, not only for that branding side, but also for the practicality, you know, making sure that they can turn around product really quick. Right? More than 50% of five figure earning channels make money outside of ads. So, you know, I think one of the misconceptions about, you know, content on YouTube and this kind of stuff is like monetization. That stage that we talk about in our six profit levers has to come from the ads on YouTube. That's not true. Most of the time is the business that comes out of that channel. That channel is supporting a big, big business on the back end. We see it with Mr. Beast and Feastables. We see it with Mark Robert and their subscription box service. I mean, there's many, many examples. So if you are a creator that are not, that doesn't have a business on the back end, start considering something like that. Right. And if you have a business and you don't have content you're not publishing on these platforms, make sure that you start strategizing and put something together to put on these platforms. Right. Features like community post and then you hype too are creating deeper engagement and growth. In our specific case, we've been testing promot, the promotion tab inside of the YouTube studio for episodes. We literally put in about 20 bucks an episode and it's introducing our content to a lot of new audiences in the platform. I think we gained like 2003, 2000 subscribers maybe in a couple of weeks, which to be completely honest, not sure if they're the right subscribers. Shout out though, if you are one of them. Thank you. But from the data that we see, we see a lot of people from Asia, for example, maybe people from India that they're learning. So is again a learning process if you are enjoying our content in those countries. Awesome. Welcome to content is profit. And it's just a hypothesis that we're putting out there. So just like running ads on the audio platform. Right. So let's go and let's see what's point number three. Right. I think this is kind of bold. YouTube is a new television for more and more people watching TV. It means watching YouTube viewers are watching on average over 1 billion hours of YouTube content TV daily. This is interesting because also like when we started running our ads, it shows that about 80% of them are shown on TV. So, you know, side note here, that marks the importance of actually recording higher quality content. And that was something that, you know, some feedback that we got is, you know, maybe we record in a higher quality because people are watching on tv. That's super interesting. Right. The new television doesn't look like all television. It's interactive and includes things like shorts. Yes. People watch them on TV podcasts and live streams right alongside sports, sitcoms. And talk shows people already love. So a lot of those sitcoms and talk shows is pretty interesting because like they divide them by segments, for example, and then you can have, you know, obviously the main show on the TV that people kind of tune in. But also you have this like five minutes, six minute segments that you see on YouTube, which is by the way how I consume those talk shows, for example. And you know, I'm not that young, but you see something like that. So also podcast. I am primarily an audio consumer, but lately I've been shifting a lot to listen a video podcast. So I might be doing something different. I might have my phone kind of place on a table around the house while I'm doing chores. But. But then I listen to it as I'm doing these things. But then I come back and I watch a little bit. Right. Which is crazy. So over 1 billion we already talked about those hours that people are watching on tv. So for this like you as a creator, what does that mean? Can we start recording a little bit on a higher quality, for example 4k instead of 1080. And this will depend highly obviously on your flow and the type of stuff that you do. But can we put in some visuals in the content? Can we do presentation style in the content? And again it's gonna. I will recommend try to try to model your content first to like how can you create consistently? So for example, right now this is very low friction for me to create. I'm on looking at a camera here, I have my computer on my notes and then we have the article on the other screen and that's it. Right. It might be a zoom in or zoom out depending on like the editing. But also I can change some scenes here and we're going to be trying some of this new stuff for, for YouTube and see how it goes. But again, this is a podcast is audio first and we're getting feedback from our YouTube viewers and we're about to release a vlog style from the Beast Rose Life to see how it does is a very different type of content. So we're always experimenting. So I recommend please experiment, try new things, see what happens. See what works for your creation process once you can actually put the content out there consistently. And two, what's the feedback there and continue to deliver what the audience wants, which is. This is crazy. This is crazy stat. YouTube TV now has 8 million subscribers and still growing. I don't think it's ever gonna stop because YouTube is now presenting almost default. You know, all new TVs are coming up Apple TV, all that kind of stuff. And you know, to be completely honest, like obviously I'm probably a hyper consumer of content just because of my job. But the first thing that I do when I, you know, log on TV to watch something is I go to YouTube, I go to my subscription, see what's happening there and then if that doesn't, you know, kind of fulfill, then I go to my main, my main channels or platforms like Apple TV or HBO or, or Netflix. Things like multi view, QR code, what watch with an interactive, interactive second screen. Experiences are redefining tv. So yeah, I think as we evolve, as consumers and technology evolves, all these experiences are going to change, right? People that have a meta set, like a virtual reality set, they're going to be consuming content way different. My brother's father in law is obsessed with VR so he consumes all his content inside of the headset. So imagine the possibilities not only for content creation but also for a business to be present in those platforms, right? And then number five, sorry, number four, I will make it easier to create and enhance the YouTube experience for everybody. I have mixed feelings about this one, not going to lie. Last week I actually was interviewed for AI. Clearly it is a trend. Excuse me, by the time of this recording you probably already tested ChatGPT image creator. I think we all. Generator, sorry, we all play with it. I put my kids on anime style, on Disney, Pixar style, on all the styles and send it to all the families. So not only that, but I think AI. The good thing is can we create the parts that are not you? Can we make them better, can we make them faster? Can we optimize that so then the creation process is easier. So quick example, right? This whole article here obviously that we're showing has a ton of stuff. I listened to the summary at the very beginning here, the audio, let me see at the very top. But then I fed this through one of our favorite AI tools and it gave me an outline so I can go ahead and create. I'm not reading from a teleprompter clearly, but also I'm going through these points and backing it up with the thing that we do and backing it up with, you know, other references that we've had throughout the day. So I think it's interesting, you know, Dream Screen and Dream Track generate video audio assets automatically. So this is a new feature in YouTube Studio. If you haven't seen it, Dream Screen and Dream Track, I again I don't think it's there but you know, for some Creators that might have very, very, very limited resources. This might be super useful. I think the next one is really good. You know, out of out of dubbing is expanding to help creators reach global audiences. So dubbing before this was very, very expensive. Already 40% of people watch, sorry, 40% of watch time on dub videos is not the creator's native language. Crazy. So, you know, like I said, this has been a very expensive investment if you wanted to do it correctly. I mean, the very big example will be Mr. Beast dubbing his videos. And his process is pretty interesting. He actually selects the voices of very famous people in those countries. So for example, one of them, I think in South America, he chose the voice of Spider man to be him and then all his friends. And it's to help people kind of recognize and connect a little bit more at an emotional level. So I think he's playing at a different level. But now YouTube specifically inside of here is dubbing those. So it makes it easy for the audience or the audiences to kind of consume your content. So I'm excited for once to see where that goes. I haven't seen my content in Spanish or any other languages, but that will be pretty interesting since we speak Spanish as our primary language. So is it going to be the same little weird. We'll see new AI guardrails are being put in place to protect creators and viewers, especially kids. So I think that's one of those sensitive topics, obviously with content going all over the day about the ads that are coming out on YouTube shorts, for example, for kids, and it's pretty scary, is like these apps that are hyper sexualized. And so I think these companies have a responsibility to protect not only the kids, but, you know, everyday consumers. So I think obviously, hopefully a lot of investment is going through is going for this purpose. And also as a creator, we need to be responsible creators. And if we see something reported or make sure that we create for the right audience as it's not presented for the audience that we don't want to watch. So AI tools will help brainstorming, title, thumbnails, or even full video ideas. Obviously there's a thousand tools that can help you do this. Doing the research, doing the thing, and like we said, kind of compress the time when it comes to the research or your message or the creation process, and then put something in place. You feel proud and excited to kind of share it with people. Kind of like what we're doing today. You know, I wanted to react to this article and I wanted to read it and kind of go through it and, you know, and then go there. So I helped me summarize it and create an outline, and now I'm giving my honest opinion with you guys here on the show. So, quick recap, right? YouTube is not just a platform anymore, is a culture hub, a business builder, a TV network, and an AI lab all at once. If you haven't played with YouTube Studio, recommend going there, click some buttons, see what's going on. There might be one or two things that will help you in your own process. In our own specific case, we're testing the. The ads, the I driven. We tested the AI driven creator. I don't think it's quite there anymore. We're a little bit of a different case because we do have a production team and we don't. We're not thinking about, you know, substituting them anytime soon. But, you know, there's tools that I can definitely see for maybe smaller creators or a little bit less resources, you know, less access to different things that can do this. We have a lot of people in the studio that they, you know, they come record, we send them files, and they do their own editing. And a lot of it is AI on the back end, kind of like recognizing who's talking and putting, you know, active tracking for the speaker in place. And those are things that can save you a ton of time and get content out to receive feedback and actually learn if you're helping some people. So super useful if you're a creator entrepreneur, today is really the time to start doubling down on content. Obviously, the article speaks specifically on YouTube. Is their CEO talking about this, But I think in every platform, whatever comes easier to you. We have creators that have been super successful on LinkedIn, on Instagram or Facebook. Our show started on Facebook. Without Facebook, this would not be possible. And now we're shifting a little more into the video side of things and experimenting like we're total newbies on that side of things. But we're extremely grateful for everybody that's coming and giving us feedback to get this platform better. So those are just my random thoughts about today. I'm extremely excited to be able to share them with you. Do you agree with me? Do you agree with YouTube? Do you agree with, you know, what's happening with content all over the world? Let me know in the comments below. Send us a DM at BizroseCo if you have questions or if you want to learn more about podcasting and the process and how to monetize and content frameworks, you can go to business Creator club right now. The time of this recording is $1 a month, fully refundable. If you don't enjoy it on April 21, we're going to be starting a 17 day challenge that's going to be so fun. So I would love to see you there completely free, included in that $1 to help you find your boys. Monetize. Let's go. Well, with that said, guys, thank you so much for tuning to Continents profit channel and we'll see you soon. Take care.