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Hey guys and welcome back to Content is Profit. Today we bring you a special topic from some stuff that we talk about in Business Creator club this past week. So if you're part of our newsletter, you probably saw an email coming through. But I think it's important for everybody in the community and for you listening because you're building a business and you're trying to monetize your content and we're here to support. So those questions that we do every Friday at 11 is super valuable for everybody else. So I'm not going to mention any names or, or anything obviously because these are some very, very specific topics to those problems. But I think there's a way that we can walk through each of these scenarios and talk about these three things. And there's a fourth one's a little bonus. So the first one is the platform trap. We're going to be talking about that. Then number two is why content is actually slow for revenue. Given our name, Content is profit. Right, that's interesting. And then we have the identity test. So we're going to be talking about these three and how apply to your business so you can create revenue faster for, for your business. So you know, one of the assumptions that we get a lot in the people in the studio with interactions that we have every single day is most creative things. They need a better platform, whether that's a better platform to publish content, a better platform to monetize, a better platform to build the funnel, a better platform to build a website. And that is not true. There's many platforms out there and we can be frozen by paralysis by analysis. I think what's called like we have so many opt, right? Like discord or circle or school or click funnels or go high level or so many, right? So what if I tell you if that's not the problem to monetize content quickly because we have an episode out there. I think it's called the or six figure sales letter and it's a crazy story on how we were able to close our first six figure deals with that very specific website which by the way collected zero leads. So let that tell you part of the story. But with that let's chat a little bit about the segment number one, which is the platform trap, right. I think there is something out there in the atmosphere in the world that is making creators obsess over tools, right? And right now to the point that people are creating their own tools with AI or different things. By the way, I raised my hand. I'm guilty of this, right? Like Right now I'm building like this whole platform for the football show to serve a very specific purpose of different things. So it can definitely be so tempting. And you know, we started with clickfunnels as a platform. We're like, this is it. We're going to monetize and we're going to make millions of dollars. And the truth is like every really, every tool works. At the end of the day, it's like all of them do a fantastic job, maybe some better than others, but at the end of the day, we hyper obsess over these tools, thinking they're going to solve all our problems. And that is delaying monetiz for a lot of people. And we see it now that we have the community. We've lived it. We wasted years, I think. No way. So we learned, obviously, but we've seen it. We've seen the benefits of maybe not believing that the tool is the one that's going to help us solve. Right. So part of the story is like this amazing creator came to us in this call and she was launching an event during the weekend and it was like her first event. They're so excited. But the question was around, what platform does it work to host the thing? And we're talking specifically about Discord. And personally, I'm not very familiar with Discord. I've been a user, but we haven't built there. And one of the first question was, is your dream customer familiar with this platform? Because if not, then there's going to be some friction for you to educate this customer on how to use the platform as they buy the product, and then that's probably not going to create the best experience or it can create some friction for some of them and then they might not join again. So this is a legit question for a lot of people that run their businesses online. Right. So a lot of the things like friction kills the momentum of the purchase. If I buy something. By the way, we have also learning from this people that join our Community on Business Creator club. We host in a platform called Circle. We thought about school, we've done it on Facebook. We have a Facebook group with over 400 people. And at the end of the day it's like we are successful if we provide a solution to the problem regardless of the platform. So one of the questions that we ask is like, okay, how easy is for people to now join this event in Discord? Well, for them specifically, it was really challenging because they had to build the thing before the event. So there's situations where we can use tools that are already built for this kind of stuff. And in their specific case, we decided to use a very common, you know, video call tool for their members to kind of join and share in the event with them. Right. So. Data, 100% data will be assumptions. So one of the things that I think they committed to do that day was call out, reach out, or send an email to the people that are signing up to the, to the event and asking them about what platform were they familiar with, you know, abc. And based on that answer, they hosted the event of that. So we're yet to hear from them and see how it went. But I think a lesson here is validating through demand. That's why, you know, sometimes they ask you, hey, why don't you go sell the product before to validate that, you know, people really want that product. And then you can build. There's all sorts of assumptions and things like in between the need to be worked on. But most likely if the demand is there, then you can build probably a better product because you're going to be more clear on what is the problem that you solve within your category. Right. So even if we validate the demand, you know, there's always, you know, another problem, which is what brings us to segment number two, which is why content is slow for revenue. So this one actually comes from. We talked about the monetization journey on a very specific example here, but I think it's very common example with the amount of people that come to us with this one. Right. So a lot of people that maybe listen to the show or they want to monetize through content, they think the monetization journey is they look at the content, they trust me, they click the button, the purchase. Great experience. Right? Like that's probably what it is, Right. So for this specific example, the person that came to us was a bit in a. In a little bit of a crunch situation where they need to monetize pretty quickly. And we relate a lot with that because when we first started the podcast, we really needed to monetize really fast because we were running out of cash and. But it also was in a position where they could survive a little bit without having to monetize immediately. But we do get a lot of people that they put all their hopes and all the things in content without exploring other things like cold calling or reaching out or asking friends or sending an email or a thousand other things. Right. So the example was this creator is trying to do YouTube videos that will work as a lead magnet to add value to Some audience that might come or might not come to that YouTube video and then build enough trust for them to click the link if the problem is properly described, and then move them into their sales process. Right. So for these, you might need one, know your numbers, as in like, okay, how many views of this video or how many click through rates on this video, how many views, how long, where am I putting my call to action? Then if they actually listen and then they click the button. So we got to know that funnel for your content. But look at how many steps people have to take. First, people have to find your content, whether that's paid media or online. Second, then you gotta click through this thumbnail and be interested enough. Third, they need to watch past the first 30 seconds and kind of be invested in that video, you know? Third, they gotta watch the video, they gotta trust you. Sometimes this takes multiple content points. And then after that they need to click the link, and then after that they have to read the headline, and then after that they have to read what's below the headline and trust you enough to click on that and make the purchase and so on and so on. So there's a lot of steps which, by the way, like, it makes a lot of sense. There's a lot of people doing that out there successfully. But at the same time, you need a massive volume. So we got to figure out, okay, in your specific business, how do you get the volume? And I say massive, and that's relative to every single business to go on that path. But if your sole priority is to, hey, I need to make money today for my business to survive, this might not be the best option. Right. And I'm going to tease here the fourth element, which is a Gary Vee video that I saw that I kind of, I don't think it sat really well, I feel is a little bit disconnected from reality. And we're going to talk about that in just a second. But we need to figure out first a few things, Right? Like how do we. After you identify your friction points on all these things, on the creation. Because first, your message has to be right, your copywriting needs to be right for your headlines, all this thing, which, by the way, there's skills that you can learn. Absolutely. And it will take time. Or you can hire somebody to do it for you. And full disclosure, that's not our path. That's not how we do our thing. We're trying to also figure out on that side as well. But when you need to do it super fast, then we need to identify who's our dream customer. What are the problems that they need solved? Maybe a 90 day roadmap to position yourself as an authority on that space. Right. What is the fastest path to cash? And that question helped us a ton, which is, I need to speak to the decision maker. How do I actually speak to the decision maker? So what we did is, and not just us, this is a model that's out there. But how do you flip your content where it's like, it becomes an asset even if one person sees it, Right? But it becomes an asset where it's like you can collaborate with that person on your content, they can be your guests, you can have a conversation about X topic, you can do an Instagram live. How do you include them in the creation process of that piece of content to then have a conversation with them about an opportunity to be like, hey, now that you've been on our show, now that you've been on our newsletter, dude, I would love to show you what we're doing. And you could be building something completely different. I'm actually proving this concept right now with our football show and getting sponsors. And by the way, I just got an email today saying that they want to be part of it, which is exciting. And it was like, hey, dude, I have this show. We'd love to for you guys to come as guests and talk about your shop. And then from there we can see if there's an opportunity where we can both, you know, collaborate. For me, that means like sponsorships, giveaways, things like that. For them, it means obviously exposure at that point. So the key takeaway here is like, okay, if you need money now, how do you create a piece of content that includes your dream client as part of the creation process? They have a great experience and then that becomes an opportunity for you to make an ask whether that's other referrals or other people show them the behind the scenes, invite them to collaborate a little more and interact with your brand. The trust factor there is higher and then your success rate will be definitely higher than if you're just starting out with videos on YouTube about a certain topic. Because you do have to get better at creating creation of content, right? So if you are already doing that, look at your data, how many people are clicking through, how many people are watching your videos, how many people are actually clicking the links that you put in there? If you don't have tracking links or UTMs, put them in place so you can see that data and then how many people in the copywriting on your landing page are moving through. And I challenge reach out to 100 people that you think they're your ideal clients and be like, hey, I'm looking to solve this problem. Do you happen to know anybody that needs that? And I promise you, if you do it a challenge. But if you do it, I promise you I will probably be better results than what you're doing on this, on that. Both valid strategies, both work, by the way. I just want is a little faster than the other one. So authority builds slowly. Cash flow requires obviously action. So do what you want with that information. But if you have any specific questions, reach out to me, put it in the comments or you can join a business career club and we can deep dive into that. So number three, last segment here is the identity test. You know, so here are a couple questions, right? This is specifically from a member that he has a job or is looking for. Yeah, I guess he has a profession. Right on, on thing number A. And his content is deeply into that. He's trying to solve that, that skill that he has, he's trying to sell that skill as a service. But he feels passionate about the other thing, right? And he's trying to decide if he's going to pivot between, you know, topic A and helping people with that skill that he doesn't really feel passionate or explore and find because he's passionate about creating the content and find anything where he can help people. So he's, you know, he's trying to design those two. So is your current skill, if your current skill is paid extremely well, will you pivot? Right? So if you're getting paid right now for the thing that you do, like will you change to create something else? If your passion paid extremely well, would you go back to the thing that you are doing? So I think those questions will uncover a little bit of, you know, what, what maybe what your priority is. So obviously, you know, if you cover money, money wise, it makes, you know, that decision might be easier to make because you might have a little bit of money in the bank to survive. But sometimes we might need to continue our work or continue doing what we're doing and creating on the side as we figure out if you want to sell service, if you want to use your content as a product, if you want to get sponsors. So allocate your hours and your resources accordingly. Publishing pyramid is inside of business Creator club. Go check it out. Right. So basically you have survival decisions or alignment decisions and survival decisions are those that, okay, well this is my business. This is all I do 100%. So we got to figure out really quick for us that was fastest path to cash with the podcast, for example. But we did this with three years working on the side, a job that was providing for our families while we did this part time. And then we're able to kind of move. So a lot of people tend to go 100% on the thing that at least from our experience of the people that come to us. But keep that in mind as well. And then obviously you have your intentional monetization, which is you craft your message and you craft your content and you craft everything strictly to solve a problem, to then sell the solution, or you have a passion led authority, which is, you know, I'm really passionate about this topic and I don't need money to go create for that topic. Like, I don't, I don't need to monetize right away. And I'm gonna explore this for a certain amount of time, 100 episodes, 90 days a year, right. And then I want to see what happens. So both approach, by the way, we're putting both in practice. One has been with content is profit, which was we need money to have the company survive asap. So we did that approach, right? We created that asset, helped us move the needle forward with some guests, with some people that saw the show. And now we created the football show, which is, we're very passionate about football or soccer. And that's, you know, what opportunity comes. Great. Because we don't need, like, we don't. We obviously we need the money to, for the production and that will scale, but we don't need it to survive, right? So figure out where, where you are and go there, right? So confusion happens when you try to do both at the same time. And that's a lot of the questions that we are in the community. So figure out, right, like, are you going to create to monetize immediately, right? Because it's like life or death situation or if you have some buffer and some wiggle room, you can have the luxury to explore a little bit. So just wanted to make sure we balance both of those now. Now the fourth point, which is sad little, by the way. We can't even put us in the same world with Gary, of course, he's a massive, successful guy and incredible message and he's inspired so many and he's also pissed off so many. But I saw this video and it's about this guy that's, hey, man, I'm creating content and I don't see any traction, right? So he asked how many pieces of content are you putting out? Well, I think like one or two a day. And he responds was, hey, you need to be creating 500 pieces of content. Like between 100 and 500 pieces of content every single month, right? So let's say that's 100 pieces of content a week. Oh, that's what it was. 400 to 1,000. I think that's what it was. So the math that we did was like 100 pieces of content a week. That's about 17 pieces of content every single day, right? It's a not too well. And apart from that, it's like, okay, out of those, some will get some traction. And then you can run ads to this. And it's assuming again, I don't know any background on the guy that was asking. I didn't know if they had a team or he has something else because the clip was super short. But that's where the problem comes on. Because a lot of people might see that piece of content and be like, man, that's crazy. That's very unrealistic. Or that will take me all the time. And that's why a lot of people think dive heavy into content creation is because advice like this one, right? So I would encourage you do your own research. Like, how much would it cost you, for example, to create 100 clips a week? So it could be, let's say if you want to do 100 clips at $5 as. $500 a month, do you have that right? If you want to do 100 clips a month? If you want to do 100 clips a week, which is what he said, that's $2,000 a month. If you pay $5 per clip, do you have the $2,000 a month? And I promise you, a $5 clip might not be the best investment. It could be like a very type C content where it's like just subtitles type stuff, those clips tend to be a little bit more expensive. Keep in mind this guy that's saying this advice has a full team behind him. So we got to understand also the resources, things that we talk about in the publishing pyramid. So again, do your own math, because I did it for me. I'm like, man, this is crazy. Can we do something like this, right? And it could be podcast clips, you could use AI tools, but at the same, those cost money or take time because you're uploading the footage. And like, how much footage do you have to look to get 100 clips a week, right? Like, what's the quality? Am I hurting the trust of the people that is already following me. So my message here is proceed with caution. When you see advice like this, do your math. Like how long? If you are the one editing or you're the one creating, how long is it taking you to do that, right? Like how many minutes, how many hours, how many whatever days? And then how much would it cost you to substitute that if you're happy with that, or hire somebody that does it for you? And just be careful because it's very simple. It's very easy to say, hey, yeah, just create a thousand pieces of content a month without understanding how you're going to do that or if your message is strong enough or you don't know how much it's going to cost you. So do the math. For us, that was kind of crazy. I mean, we're not at a spot where we can do that. And I imagine the people that are watching that video might not be in a position to do something like that. And if you are, dude, and if you've done it, awesome. I will not hear from it. I want to hear from you. I think the max piece of content that we've done was, you know, 20 to 40, depending on like on a good month and not, not super crazy. And even though our internal team is working with customers all the time, so there might be a little bit of a smarter way to do different things. You could put a promotion on YouTube and you can run a dollar a day type deal and see what like, content is all about. Experimentation, try different things, see what works for you, depending on your goal. Like am I using the content as a product or am I monetizing because of the message of my content? Like, are you selling something? So word of caution there. But again, we should do like Rent hour with Luis on this episode. But I just wanted to bring into some of the things that we talk about in business creator club as some of them had some good lessons for, for us at home. So thank you guys for paying attention. If you're still here, business creator of the club, if you want to be a part of that, if you want clarity on your strategy, we have a 5 day completely free challenge with Fonsi in Bizarre co monetize. Other than that, I'll see you on the next episode. Take care.