Content Is Profit – Episode Summary

Episode Title: The Secret to Landing Your Dream Collab (or Customer) Hint: It’s Not Just Talent!
Hosts: BIZBROS
Date: November 6, 2025

Episode Overview

This episode of Content Is Profit tackles a burning question for content creators and entrepreneurs: How do you actually land your dream collaborator or customer? The BIZBROS reveal that talent alone isn’t enough—success hinges on persistence, personalized outreach, and genuine connection. Using a viral clip from the "My First Million" podcast as a springboard, they break down the misconceptions around outreach, share a step-by-step "dream collab formula," and pepper the conversation with their own wins and real-world stories.

Key Discussion Points & Insights

1. What Most People Get Wrong About Outreach

• Giving Up Too Soon
  Many people send a single message and give up if there is no response.
  • “They send one message and then they give up. I see this all the time...we immediately assume that they don’t want to talk to us.” – A [07:43]
• Viewing Follow-Up As Annoying
  There’s a belief that repeated contact is bothersome, but if you genuinely believe in the value you provide, following up is a service, not a nuisance.
  • “Is that the service for you to not reach out to your dream customer, to not let people know about your thing? Because if you are helping them...they deserve to have your product.” – A [09:17]
• Lack of Personalization
  • Generic, copy-paste emails from agencies or automation tools are easily spotted and ineffective.
  • “Some of these things are built on not real connections. So make sure you do that.” – A [13:43]

2. Breakdown of the ‘My First Million’ Podcast Outreach Clip

• Clip Summary:
  Sean and Ben from "My First Million" reveal it took nine follow-up emails—delivered with persistence, creativity, and no ego—to land a dream guest, an NBA team owner.
  • “It took nine follow ups to get a yes. And here we are. I feel like most people…nobody follows up eight times.” – C [01:57]
• Lessons Extracted:
  • Persistence without ego
  • Creative, memorable outreach (e.g., promising to attend a 6am basketball game and hit a three-pointer)
  • Social proof stacking (referencing mutual connections or shared interests)
  • Pattern-interrupting messages (casual, playful, not corporate)

3. The Dream Collab Formula: Four Steps To Success

• Step 1: Clarity on Your Dream 100
  Inspired by Chet Holmes’ "Ultimate Sales Machine": build a list of the top 100 dream people for collaboration or as customers.
  • “What is the one relationship that can change everything for you in your business? …That is your Dream 100 list.” – A [29:30]
• Step 2: Craft a Simple, Friendly First Message
  Informal, genuine, and tailored—speak to them as you would to a friend or peer.
  • “Forget AI. Be yourself. What would you send to your brother...?” – A [30:29]
• Step 3: Stack Value and Social Proof
  Include credible, relevant proof points—mention notable past guests, mutual connections, or unique value you offer.
  • “What is relevant in their eyes? What’s in it for them? Connect that and…do some research.” – A [32:04]
• Step 4: Follow Up Like a Pro
  Keep follow-ups short, playful, useful, and never take non-responses personally.
  • “Don’t take it personally if they don’t respond. Maybe email isn’t the way...just continue.” – A [34:20]

Notable Quotes & Memorable Moments

• On Persistence:
  “Nobody follows up eight times...the key to Ben is Ben doesn’t take it personal. It’s as simple as that.”
  – B, quoting Sean from My First Million [02:33]

• On Personalization:
  “If you want to build that profitable relationship on the back end, it has to start the right way.”
  – A [13:18]

• On Breaking the Ice with Memorable Outreach:
  “They say ‘I’ll come to your 6am game and shoot a three pointer’. That’s memorable, that’s different.”
  – A [17:54]

• On Social Proof:
  “At the end of every episode, we ask our guests, ‘Who else can we reach out [to]?’”
  – A [19:33]

• On Dream Guests:
  “Over 600 episodes we probably have had 500 guests. Only one person said no to us...and we ended up interviewing them later!”
  – A [16:30]

• On Practical Examples:
  “Around episode 40, we end up getting this incredible entrepreneur and marketer, Todd Brown...He responded back: ‘Hey, that’s so awesome. By the way, send me your address, we’ll send you a book.’”
  – A [37:55]

Personal Stories & Real-World Applications

Success with Dream Guests

• The BIZBROS recount how exciting it was booking Todd Brown, a legendary marketer, on their podcast by using their collab framework—despite budget constraints and "imposter syndrome."
  [37:55–41:10]

The Power of Social Proof

• Reaching out to coach Katie Richardson and stacking guest recommendations helped land an ongoing coaching relationship and a lasting business impact. [41:38]

Helping Others with Outreach

• Advice to a client, Karen, about leveraging her podcast studio and track record to attract billionaire customers at an upcoming event. [43:10]

Actionable Recap & Roadmap

Quick Recap (from the hosts) [35:38]

• Persistence pays off
• Make your outreach creative and personalized
• Use social proof strategically
• Follow up relentlessly, but casually

The Dream Collab Formula

1. Define your Dream 100
2. Craft a simple, friendly first message
3. Stack value and social proof
4. Follow up like a pro (short, playful, and never take it personally)

Concluding Thoughts

This episode is a hands-on masterclass for anyone hoping to land big-name collaborations or customers. Consistency, sincere outreach, and the willingness to "make it personal" are the real difference-makers—far more than just talent or production polish.

“At the end of the day, if they say no, what’s the worst that can happen? That you try again later?” – A [47:20]

Timestamps for Important Segments

• [01:33] – My First Million outreach clip (Sean and Ben’s nine follow-ups)
• [07:43] – Common misconceptions in outreach and persistence
• [13:18] – Personalization, connection, and anti-automation
• [17:54] – Examples of creative, memorable outreach
• [19:33] – Social proof stacking, asking guests for referrals
• [29:30] – Step 1: Build your Dream 100
• [30:29] – Step 2: Simple, friendly first messages
• [32:04] – Step 3: Stack value and social proof
• [34:20] – Step 4: Pro-level follow-ups
• [37:55] – Story: Booking Todd Brown via creative outreach
• [41:38] – Story: Landing coach Katie Richardson
• [43:10] – Client example: Karen targets billionaires with her podcast

For Listeners Who Haven't Tuned In

This episode deconstructs the art and science of getting top-tier collaborations: it’s not about being "worthy" or waiting for the perfect pitch. With actionable strategies, lively banter, and humorous anecdotes, the BIZBROS give you a practical path for turning persistence, personalization, and community into real business growth.

Listen for the roadmap—stay for the energy. Then, go land your dream collab!