A (4:26)

Yeah, yeah, I think that, yeah, obviously, I mean, depends on like who your audience is or like who are you talking to? Right? Because I just had a conversation with Kathy that came here in the studio. One of the shows that run here, like, she is telling me that she created a whole clone of herself and like the English doesn't sound quite perfect and, and you know, we have our views on AI cloning and maybe that's another episode that we do down the line. But one of the things that I told her was like, why don't you test it out? Like send that, you know, piece of content to somebody that's close to you, send it and somebody that's like in your industry, maybe your ideal audience member and see what they say. Because she's like, she doesn't speak quite like me. Of course it's not, it's AI at the end of the day. Right. But the difference might be marginal for somebody that doesn't know you. And I had the same experience other day with like a Spanish YouTuber that I follow. He goes to, like, these player houses and they spend the day together and they kind of share, you know what, a little bit of behind the scenes. And initially, like the video showed in English, I'm like, wait, what, what is this? But the, the voice was very similar and he was really close on, like, his style of doing it and I thought it was really interesting. But obviously I listened to him in Spanish. So for me, I just had to change it because, like, that's the creator I'm looking. But for somebody like for a first imp in a different country. For example, for podcasters, you know, like you say, you mentioned Mr. Beast, he spent thousands of dollars dubbing and he had a very clear strategy because on the, in the international markets, it's very common to watch a movie being dubbed. Right. So there's certain voices that you recognize. For example, Mr. Beast chose in different countries the voice of the actor that does Spider man because he's a very popular voice that is in many movies. So like he's playing also to kind of the psychology of this. But now let's say you record this one podcast, you do have an international audience, content wise, I think it's going to help you reach new audiences in that specific topic. Right. But let's say entertainment videos, like, depends on the, on the, on the type of content that you create. I think this has a use case. It will be really interesting. It's almost like we send this, this podcast dubbed in Spanish to our friends. Of course they're all going to. Or the people that know we know Spanish, they're going to be like, what is this? Like, what are you guys talking about? Right? But I think for somebody new, right, like if we do Spanish PODC podcast and then that's dubbed in English for that new audience in English, that would be interesting, right?

B (6:50)

Yeah, I mean, there's definitely the whole. I already put in the effort. I don't have to create it again in a different language to reach these people. But again, for me, on the business standpoint, personally, doesn't really quite make sense because we serve people in English, that is, or primarily our audience. Could we serve people in Spanish? Yes, absolutely. But at the end of the day, or service in English, the resources that we've created are in English. Every. So to have somebody in Spanish come and be like, can you guys help Me out. Maybe because of the nature of our service, it won't be too much of a problem. But let's say we were selling a course or we were selling the community, right? And they don't know English like that. That actually wouldn't really help. I mean you can put them in your email list and all the stuff right created, have them be an asset on your. On your business. But again, if not on the entertainment side, I'm struggling to see too much of the value of it. I do want to make a parenthesis before we go to the next point. I know what client you're talking about with the AI clone. She's part of the five day challenge. If you want clarity with on your content, go to Bizbros Co Monetize. We have a free five day one on one challenge where we help you strategize and get some clarity on your content, how to move forward with it. So again, go to Bizbros Co Monetize. Now, my content about this AI clone I lead with. I mean we've talked about it. I'm like, I'm personally not a big fan and I think the challenge will be imagine somebody just posts a whole bunch of AI content and then I meet you in real life or I jump on one of your office hours, whatever. And there's no congruency on like who you are. I meet you in real life and I'm like, this is not the person that I met on the videos. That is immediate lack of trust, right? So this is what I would do if I was on. On her shoes. My own personal opinion lead with honesty. I would create page that would be called your name. So Fonsi AI. And the description would be an AI avatar of Fonse sharing his ideas, right. And his resources, etc. And then a little caution, caution. This is not the real Fonse. If you want to know the real fancy, go check them out over here. But now people know the ideas are mine. I'm just delivering effectively through an avatar. Again, I'm just. I like that idea on that end.

A (9:42)

No, 100%. I mean that's, I think, obviously that's. I think along the same line as we were having the conversation this morning, obviously she's speaking in an AI gear conference in not so long. And what she wanted to do was kind of put her AI version to introduce her as a hook to the presentation and obviously show this tech, which I think is super interesting. You know, we have friends of the podcast like Diego, right? His whole company Part of it is creating AI avatars to answer questions and be on social. But I do say that ethically, like, how do we actually, you know, use these resources? Because those are questions that are going to happen. At the end of the day, are we thinking, you know, short term views, you know, vanity metrics versus long term success for the business. And at the end of the day it's like, imagine people like watching the AI was like, I really want to hang out with like more Fonzie AI versus like real Fonzie. I think that's going to be like, I like them better. Last night I was watching a Disney movie, Elio, I think it's called. It's like the little kid that goes to space or abducted by aliens. And there's a part of the movie where he creates a clone of himself. And this clone is, you know, spoiler alert for those that haven't watched the movie. Basically the clone goes to Earth to hang out with Elio's aunt to kind of make sure that she doesn't feel, but she can tell something weird, it's something strange. She starts to suspect and there's nothing like the real you. At the end of the day, they meet again together and there's like redemption arc. But at the end of the day, same thing. There's another scene with another clone and the dad is like, I know your customers will know, so might as well freaking put it up front and tell them, hey, this is AI. This is based on our ideas, based on our frameworks. I think that's a really cool case study. So if anybody wants to go try it out, go, go ahead.

B (11:36)

Here he goes, leveling it up. Even I'm going to put. I think it's been a while since we thrown these wild ideas out there, but now there's also, you know, that whole movement of clipping, right? Clipping is not just getting your video and get some clips and put it on your own account. Clipping is kind of like what Andrew Tate was doing. And a lot of the real, like people that has a lot, a lot of resources are doing, which is they're constantly filming long form, tons of B roll, tons of lifestyle footage, and they organize everything. And then they have communities of editors, right? I mean, tens, sometimes hundreds of editors that they each create an account and they make their edits and they posted and then they get, under their own.

A (12:21)

Rules, no guidelines, no whatever.

B (12:24)

They just, they get paid by rpm, right? Revenue per mile. So, you know, some people have different rules, but they're like, you know, we'll pay you 200 bucks for every 500,000 views that you get. Not on a single video. Right. It can be on when you hit 500,000. 500,000 views, you get paid the 200 bucks or whatever. Obviously those charges change. So imagine doing that. A clipping army with a content. All right. I think, I think it wouldn't be bad. And now there is also the N8A N. Right. Is like an automation platform. I'm sure you can probably automate a lot of this process from you putting your ideas, the AI being, you know, creating everything, some editing and then posting it into multiple accounts or having again your clipping army going on. Yeah, I think that that idea is kind of wild and caveat. Like, not caveat, but I would totally hate that idea if there wasn't the honesty part of it of like, hey, these are AI avatars sharing the ideas of this person. Would it be less effective than the real thing? Yes, 100%. I think it would be way less effective because part of that strategy is the fact that it looks like fan accounts of these people making all these clips and all that stuff. So if it is AI, I just saying up front, I think it would be a little less effective. But close parentheses. Let's get back to it.

A (13:57)

All right, so there is a few more updates that we can share, right? And obviously there's a ton of live updates, but I'm going to go through a list and we can kind of chit chat quickly about each of them. So I'm going to list them up and then we can pick and choose. Cool.

B (14:15)

Yeah, cool.

A (14:17)

Okay, cool. So we have Ask Studio, we have AI Clipping, we have, well, library animation, which is what we just talked about. Inspiration Lab collaboration tool, which is the main one that we talked about. Hype, AIB role for podcasts and co streaming. Which one do you want to talk about first? We're going to touch on maybe a few.

B (14:41)

I would have to see the results from AI B roll, but what I'm imagining right now. Thumbs down. Thumbs down.

A (14:48)

So. So the example I saw, it actually made a lot of sense. And it's like that how they positioned it on the video was like, it is not as good as actual real B roll, but it's better than the audio waves that have been going on for the last like 15 years.

B (15:08)

Yeah, but it. I think I've not seen it from the point of either ways. I'm seeing it more from the point of view of is it better than stock footage? And my take is gonna be it probably is very similar or it is, it looks like if we have a.

A (15:24)

Scale, right, from like audio waves to like legit like plan B roll.

B (15:29)

Audio waves is not a B roll. First of all.

A (15:31)

Okay, let's talk about the visual experience of a podcast, right? Like let's say it's audio only. Obviously these are tools to design to bring people into more visually, you know, appealing type stuff. So it also depends of like what you're talking about. Like if you are actually, you know, describing the situation the best way possible so AI can pick it up. Obviously if we're talking about ideas or frameworks or you know, versus I'm telling a story. If you're telling a story, I think it's going to be a lot easier. The result that they get there and if the producer or the show doesn't have resources to be able to produce that visual asset, right. Maybe YouTube can support there and it's better than not having a visual asset, right? That's, that's what, that's what I mean.

B (16:17)

I mean stock footage B roll is gonna be better than no B roll at all. 100%.

A (16:22)

Okay, but if you don't have a video, if you don't have a video editor.

B (16:26)

That's what I'm saying. But that's what I'm saying. Like stock footage, meaning AI B roll is gonna look like stock footage. I am very certain of that, right? And I might be wrong. If I'm wrong and you're listening to this and you're like, bro, this, this fancy dude is a soccer. He doesn't know he's talking about. And you have a great. Send it to me and we can, you know, we can fight it out to the death. No, I'm kidding. But hear me out. I was actually just talking to that to you know, one of the new editors that were onboarding on the team. We were talking, I'm approaching him through the editing process and one of the things we were talking about the, the tier of B roll, like what is ok, B roll, what is a great B roll, right? And the best one you can use is if you have B roll of yourself. You yourself in the image. That is absolutely the best B roll you can have. Obviously within the confines of quality, right? You're not going to have B roll that looks like, I don't know, recorded with a Nokia blue soap, you know, and, and then you put it out there. Like it has to be, you know, good quality B roll of yourself. That is top notch.

A (17:49)

I agree to disagree is on that side.

B (17:53)

Below that is like what can people visualize? Can you borrow somebody's influence to add into your B roll? Can you use, you know, movie clips of again? But the whole idea is to illustrate also what you are talking, just like you said, right? And then lastly, the bottom is the stock footage for is what it is. You know, we can debate if we want, but bring it on, bring it on.

A (18:21)

No, my only answer is there is different people at different standards and for them 100% is good enough or exciting versus what we can call quality. Right? At the end of the day, that's the battle in creative always, right? So and I what I'll say to.

B (18:42)

The listener, summarize my perspective in 30 seconds when this was like a 30 minute session I did with the editor and like we broke down obviously like B roll based on like types of, types of shots and all that stuff. There's, there's a lot to it. But I agree, everybody, it's, it's subjective at the end of the point. It's a little bit subjective.

A (19:04)

What I don't want, here's my. I agree with you, by the way. Like, obviously, you know, we're, you know, tech nerds, like higher quality, looking good. Like obviously we play with different things. We own a freaking podcast studio. People come here for expecting, you know, a certain bar in quality. But I also feel for those creators that might not have access to resources like that. And I don't want it to sound like if you don't meet certain standards, you should not be posting quality of the message over quality of the production and then elevate. And I know that's not what you said. It's just like it's, it could come across where like we, when we talk always. But like I think in general when we talk about quality, right? Like people will find the path of least resistance, right? So if creation, if the creation process is taxing because we have to talk about the message, we have to talk about, you know, the structure of the episodes or the videos. And then on top of that you add, well, I don't have the right equipment for this. Doesn't matter with your phones today, like you can create incredible stuff. So I don't want that to be a friction point for creation process. That's all. That's like, it's not a job on you. It's just a job in general in the industry because we've seen it.

B (20:18)

It's a great, it's a great reminder. It's a great reminder. Decrease the friction. Make sure you're actually putting the content out there. Your first thing is not going to be perfect. It never is going to be perfect because you're always going to be like, it can be better. I can improve it. But again, from the standard points of how can it be done better?

A (20:36)

Yeah.

B (20:37)

You know, and this is my personal belief, I don't think the resources are actually that much different. If I decide to look for some stock footage online and decide to record myself from a wide angle. Let's say that, you know, let's say we're talking about recording a podcast. The effort of me going online and looking for a B roll stock footage might be actually the same amount of effort that it takes for me to move my tripod and put it, you know, on a different angle and sitting down and recording that. So again, I don't think the change is too crazy, but to your point, 100% agree. Decrease the friction. Done is better than perfect.

A (21:21)

Look, I think there's so many elements there, and I get your point and I agree with you, but that's assuming that people want to record in their house, right? That there's people that produce content. They're like, dude, I just don't want to show my house or I don't have an office to go to. Like, yeah, like, we see that all the time. So again, based on your resources. No, it's not nuanced. We, like, we leave it here. We have a coast fight couple that comes records here, and I'm being begging them for like months to be like, guys, you need more frequency because your episodes are so good. People need this information, but they're so hung up because, like, where they, like their home doesn't have a space for them that they feel comfortable to record. Right. Like, it's not nuanced. Like, it's very real for a lot of people. But. But at the end of the day, it's like, yes. I mean, if you have the option to do both, let's say we assume the environment is like, you can do that and you have the to do both. A hundred percent. I'm with you. But for a lot of people that listen, there's so many elements that are there. So, like, you gauge it. Like, you listening right now? You gauge what are you comfortable sharing. Right? In my house, there's an unwritten rule that I cannot just go around with a camera showing everything. Right?

B (22:29)

Yeah, but that's why I'm saying it is nuance. Right? Cause there's no one perfect path for, like, it's not one size Fits all solution. Like everybody's circumstances is going to vary slightly and that's when it becomes, you know, you have your, your set of constraints process.

A (22:46)

Yeah, yeah.

B (22:48)

And you know, some of those might be constraints that you might not be controlling, but some of those are self imposed constraints. 100. So it does look different for everybody. Yes. And that's why I started the previous statement with, in my opinion, very subjective. But let's move on to the next point because obviously I think this topic can extend a lot. I think the value here is for people to get that done is better than perfect. Get it done, publish it.

A (23:17)

Yeah, I think you need to see the example. When I saw it, I was like, it's way better than I expected. That was my thought process.

B (23:24)

I mean, better than Audio wave. Anything is better than Audio wave.

A (23:27)

No, that example came later. But like when I saw it in my mind, I was like, this is gonna be crap. And when I saw, I was like, huh, it's actually decent. But I want to do, let's do Ask Studio and Inspiration tab. So Inspiration tab is something that's already present there where you can see some ideas, but they're like really going deep into different ideas. And together with Ask Studio is almost like a AI agent that is surfing YouTube and your podcast to make it or your videos to make it a little better. So they'll make suggestions on thumbnails, they'll make some suggestions on titles, they'll like see where people are falling off and you can ask the agent be like, hey, where are people stopping to watch the video and why? And it's like that specific that you can go and get answers so you can get better for your next video, which is also a lot of the education, you know, that will have to happen. Like after what's a debrief after a video, for example, like, what are the questions that we should be asking to get better? Yeah, I think that's a powerful tool.

B (24:30)

Yeah, 100%. I mean, when you tell me, you know, you're asking this thing, where's people stopping to watch my video? What it kind of looks like more is because that information is already out there, right? If you go on the, on the creator studio and you click on a video and you look at the analytics, you can see exactly the drop of raids where people are missing. And now the cool thing, I think the addition to it is the more, you know, chatgpt style of AI feedback, right? And they have big knowledge, huge database probably of information, and they can give you some pointers which I think is great. Rather than you going in and be like, okay, here's a drop of rate. Why did it happen? You get that insight from the company, which is huge. Right. But again, that information, like, even if you don't have that, that information is there. I do. The inspiration idea, we use Vidiq. There's something similar in there. I mean, we talk about it especially in the five day free challenge. If you want to join, be monetize. But we talk a lot about research. Right.

A (25:39)

I mean, there's two lenses that we can look through. Like here, obviously. You know, I think we're both considered power users or power consumers. Power users. So, like, we play with every single tab in there and kind of know where to find that information. But there's a lot of people out there that don't. Right. Or maybe they're busy. Right. And I'm talking to the creator right now that might have a business. Right. They have their admin stuff. They're fulfilling. They're also creating. Right. And they might not have the resources to go and do this. I think this is an incredible tool because it gives you speed, it tells you the answers. Right. Without knowing the technicalities of it. I mean, just a couple days ago, I jumped on a call with another of our agency customers, right? And they had a little bit of a creative block. They were also. They weren't feeling well. So, you know, that all plays into it. Oh, hold on.

B (26:31)

Where'd you go, bro?

A (26:32)

Where'd you go? Where did I go?

B (26:35)

The camera disappeared. Well, here. Well, you fix that up.

A (26:39)

We're back.

B (26:39)

We're back.

A (26:39)

We're back, we're back.

B (26:40)

All right.

A (26:41)

For those watching or listening, we're. I'm trying a new setup with a new camera. So apparently it can go to the.

B (26:46)

You move my. You move my camera, by the way. So I'm just gonna.

A (26:52)

Stop. Stop moving. Okay, here we go. Okay, perfect. Back to the live days. Always experimenting setups. But anyways, they were having a little creative block. And in my mind, it was like, well, this is so easy. Why don't we find a question in a community of people that you serve and then we grab that question and we answer it. That's an episode. Or we can grab that question and prompt ChatGPT, for example, to give us different takes on these questions or other secondary or third type of questions where you can go. And we did a whole flow of it. And something that was second thought for us was like, oh, if we don't have a topic, maybe this is a default Way to do it for that person was mind blowing. And in our skill level, that might have been at one, but for them, that changed the whole world. And then she texted me an hour later, she's like, I've been playing with this framework, these two prompts that you gave me. I found a ton of questions and now I have like 30 episodes that I cannot wait to go record, for example, right? So again, there's the platform kind of bridging that gap between super technical to like, hey, now we can have a conversation and kind of. And the platform can also give me suggestions on how to get better so everybody wins. I think it's huge, dude. I think it's huge.

B (28:08)

Yeah. At the end of the day, these are tools, right? And I looked up the definition here. Tool, a device or implement used to carry out a particular function, right? Like each one of these things is helping you with a function, that it would take resources, right? Whether that is money with third party software or your own time scrolling through YouTube, figuring it out, going through the analytics. And it's pretty much releasing these tools to facilitate the creator, the consistency for them, to make it easier to create more content. Why? Because the more content that gets published in the platform, probably the more home runs of a content, more people stays watching, more money they make. So I think it's, again, it's great. Now the thing is going to be, how good are these tools? How good are going to be these recommendations, right? Because again, not all the tools are going to be. Not all the tools are going to be great, right? Like I mentioned, we use Vidiq and there's. I probably only use about 20% of what they offer because I think those are the most valuable parts, the ones that actually give me results. But they have like a thumbnail generator. I'll be honest, via iq, if you watch this, you guys gotta work on your thumbnail generator. It's not, it's not, it's not very good. So those type of things, right? So it's like, what is. If you are, let's say, because I feel like we've been tackling this conversation from a couple different points of views, but you mostly are talking to that creator that might be a solo creator or a very small team. The question I would ask myself if, when I go into this and you're going to have a bunch of tools and you might be overwhelmed, is what is the tool that is going to give me the best value right now? And just focus on that, right? So if the tool is, I would say is probably the generating the idea one would be the best tool at the moment because you probably are looking for quality proven ideas that can reach more people. Right. And again, a symmetrical effort. We've talked about that before. Put your effort where most people see it. Most people will be seeing your thumbnail, your title, your idea, rather than how you edit the whole content right now. Once you catch their attention, your new problem becomes, okay, how do I retain that? But as a small creator, you gotta keep it the least amount of overwhelm that you can. And how do you do that with focus on one single part of this? You don't need to dub all your videos. Right. You need to doing AI B roll on all of your videos. Focus on one thing that is gonna, that's gonna have the most amount of leverage in your process right now is going to help you with your objective of staying consistent and then just stick to that for a little bit.

A (31:08)

Yeah. Which by the way guys, in business creator club we have a mini training on six levers. Yeah, that was a drop mike moment, Fonzie. Good job, good job. But I would encourage you to go through the six levers and kind of bucket your execution in those six categories. Like one is the creation ideation. Right. Which is what Fonsi says. Quality of the message initially. Then it's like, okay, how do I actually create it? The actual environment, we talked about that again today. Then you have the production. It's like once I get the people, how do I produce something that people want to watch? Type deal? What does that final product look like? And then we can go into distribution. How do you monetize and then how do you manage all that? So there's a quick mini training that's included. As soon as you join in businesscreator club you can also join the challenge bizroseeo, Monetize and Fonsea can help you with a specific problem to move the needle forward. So those two have been our resources. You know, if you want to be in a group environment versus if you want to be on a one on one environment. And it's been so fun so far and I think there's a few wins in there that have been happening. So I'm going to mention the last two because we do have to go. We have another call. But here, here's the quick version of it, right? Co streaming and hype. Co streaming is basically you can actually this big network called ESPN for example is going to be broadcasting a football and we can co stream based on that feed without having being Penalized. So you can like comment on that.

B (32:36)

I love soccer games. Like we can actually stream part of the soccer game and we can be.

A (32:43)

The commentator and we can be the commentators in there. So now.

B (32:47)

Okay, that is good.

A (32:49)

That is massive. Especially for that new type of sports commentators or gaming commentators or any kind of thing. I think that's going to be huge.

B (33:00)

Especially when I guess, this is my guess probably. Sorry to interrupt it, but I think it's a huge, huge benefit for getting exposure. But people are going to start getting upset because I'm going to go with the monetization is going to go obviously to let's say espn, right. If you're, if you're there because they got the rights, at the end of.

A (33:25)

The day, they didn't touch it on it. I. They didn't touch on it. I don't think so. I think they're gonna reward the creator because if not, there's no. And there's no motivation to do it. I don't think so. We can go deep into that once it is released. We can do some testing with the football show. I'm excited. But anyways, and then the last one really quick is hype is almost like a vote system like Reddit has. So each user will have three hype votes a week and you can hype up whatever videos from your favorite creators and then kind of push it a little bit more than in general.

B (34:00)

It's like a super, like it could.

A (34:03)

Be, I don't know, I haven't seen it in action that it was a very quick, brief thing. So what I imagined initially was this like secondary market, people selling their hypes or buying hypes like I'm buying a.

B (34:18)

Hundred hypes, you know, you know somebody's gonna be creating hundreds of accounts with a bunch of hypes and then they're going to sell those for sure.

A (34:29)

Yeah. Anyways, exciting topics. I can't wait to see how it plays out. If you're in YouTube or podcasting and you're doing audio and video and you're experimenting with these things and just let us know what are some of the things that you're finding out. Again, connect with us in BusinessCreator Club. Come join. I think there's a code in the checkout, gives you 30 days for free. Come hang out. And then also with Fonzie on the bizrozil co Mog monetize, you can do the one on one challenge if you want a little bit more of attention with your stuff. Funzi. Anything else before we head out, I.

B (35:05)

Was just thinking, I think I need to create some sort of jingle for the one on one challenge.

A (35:11)

AI AI generated or you're gonna. You're gonna play it with.

B (35:16)

I gotta do it, dude. Where's the. I will say, where's the joy on generating something like that with AI? I think part of the joy is the procrastination.

A (35:29)

Bro. The procrastination song was great. And it was created by AI it performed by me, but created by AI.

B (35:37)

Well, if you would have created it yourself, I would have been like, damn, now it's even better. It's good. But now I'm like, now it's even better because I know we bridge the gap.

A (35:47)

We bridge the gaps. We bridge the gaps. All right.

B (35:51)

Yeah. I'm not saying it's not. It's not useful, but if I create something like that, I would like to create it myself. I think that'll be a lot of fun. I know I'm putting more friction on myself, but let's do it. Let's get out of here. Thank you for listening.

A (36:02)

See you in the next episode. Yes, sir. Take care. Bye.