A (6:29)

You know, turning the camera on yourself. It's crazy. So the first moment I started recording was when we're walking into the park, and we're walking around 4pm because the Christmas party is late, and we have all these people coming towards me, right? Like, because they're exiting the park. So, like, the night people come in, the real people come out, and I'm just here with my camera pushing the stroller, trying to explain how I felt. And I felt crazy overwhelm. Because, you know, you have cast members giving you cookies, and you have, like, the Disney characters welcoming you on the Christmas. And the kids are excited. And I'm thinking to myself, like, why am I recording this right now? Like, whoo. And I was like, it's so awkward. And then as I'm going, I just force myself to do that was like, the first moment. It's almost like, you know, if you if almost like making a fool myself. So, like, anything that happens after, it doesn't really matter. And I've warned my wife beforehand, and we made a deal, and like you, she was very gracious and amazing, and she, you know, is walking up front, and I don't think she saw it, but it was. Oh, my gosh. But after that, guess what I realized? Nobody really cares. Like, especially in A place like that where a lot of people are loyal to us, have cameras, right? Nobody really cares. As soon as I started talking and then I kind of looked around and I saw that nobody was even looking at me. Everybody's, you know, with their own problems, your own things, or their own experiences, right? It was so much easier. Pro tip. It helps to bring a smaller camera. So if you have like this massive rig where you're like holding this big camera, of course you're gonna draw some attention. But in that specific case, I was recording with a DJI Osmo and his tiny, tiny, tiny one. And honestly, I just like place it on top of the stroller pointing at me, so it was not like I was holding my arm up front and doing this. So that really helped. All right, number four is the misconception that behind the scenes is boring often. Really? I feel like behind the scenes can be more exciting that the actual thing. They're like, okay, how do they actually do this? You know, so, you know, things like feel normal, like the workflow, the gear, family moments, studio time, or, you know, your business, like, for you are like natural, like day to day things is actually fascinating for other people to watch. And it's crazy. We have a few reels that we've created and a few things of like, kind of like behind the scenes in the studio or like day to day or. The other day I posted a story of my kids, you know, shooting the soccer ball in a wall in the garage. And I saw many comments were like, I didn't know you had. Like, I started to build like a little like not crazy, but like a home, a home gym that I, you know, try to try to get my body moving. But we have some like fake grass and we have like these pull up bars and a treadmill that somebody gave me. And. And we have so many comments coming in. We're like, dude, like, I would love like a gym like that. Like, what? What in there? And so much engagement. And it's actually fascinating to see kind of like that behind. So your normal is someone else's inspiration. So I think that's cool. We'll see what the comments. I share a little stories in the park experience and we also made comments saying, hey, like, I can't wait to kind of see this, right? Including my family, which I was like, oh my God, they're going to be so nervous, right? All right, number five, blogging improves your speaking and storytelling skills. Okay. You quickly realize you're crafting a narrative every time you hit record. And by That, I mean, you're building the story as it goes, and I cannot tell you how many videos of how to vlog or how to do the thing I saw before going in this. We go into this research mode before we try to create something new. And sometimes I almost felt like falling into that dark hole of research, and so many people have fallen there and it's really hard to get out. And then we get super overwhelmed and then we don't do anything. Like, with vlogging, that has been my thing for the longest time. So. So I relate. So what I did was like, okay, I stopped. I stopped because everybody's like, okay, you need to script this or you don't need to script that. You see, like opposite views. But what I did is like, okay, if I'm committing to vlogging, what is vlogging? Documenting this thing and this experience that's happening. So I'm telling the story of this experience. So the narrative will come from that is very different from a YouTube scripted video that you're explaining something. So it's gonna help you basically become a faster, more nimble, almost like street smart creator if you do that. And a great way to start is with a mini, mini vlog where it's, okay, I'm just gonna document this, like, next hour and see what happens. What is the narrative here? What is the problem I'm solving? What is the experience I'm facing? And then you can start, you know, creating your hooks and your things and the structure of the episode. Super, super cool. All right, Number six. It forces you to notice your own process, right? Recording a video makes you audit your day, your habits and your systems. You start asking like, okay, why do I do it this way? How can I streamline this thing of my day? What's actually worth sharing in my day? Right? It's really interesting because if you're creating a vlog for the business, for example, you're like, okay, am I actually doing the right thing here? Because I'm showing it. And again, we like to live in a world where like, okay, you do good things when you know you do it the right way, when people are not looking. But I'm sure there's many situations in your life that we're like, actually, do I want to share this? Not just because it's, like, incorrect, but it's like, can it be better? Right? Cbb, can it be better? And you have no idea how this exercise has forced me personally to be like, okay, how can I be more efficient? How can I behave better on My day to day, not just for the vlog. The vlog just highlights the thing and then is a good indicator for you. Like, okay, well, if I'm feeling this way, maybe I can become better in these other parts of my life. Super cool. Personal development again, 101 with content creation, right? So number seven is like you become better at capturing moments, right? So instead of waiting for inspiration, instead of thinking about these ideas, you learn to grab your camera and record in that moment. You know, that builds the creator muscle like we talked about earlier in the episode. And this specifically in our case, it helps you guys as we share this, right? But you know, on the comments, this also helps. Like equipment also helps here. Like I'll recommend, like use the best camera you have available. This little thing, these phones are amazing because this is a moment and you just capture. I'm a gearhead, so, you know, in that trip had my DJI Osmo, which was, you know, I kept it in my pocket, just with a flick, I could turn it on and record the thing that was happening. I love my meta glasses. So like, that's a great way to do so. Like what, how do you remove friction from moment to recording, right? And sometimes it's a little action camera instead of a big setup. So it just helps you be aware of the moment and then capture that. And it's crazy because if you do it on that discipline of your day to day, that muscle will start working out and then you can spot better situations in business or in conferences or things. Like, if you are a business creator, it will help you do that and not only capture it, but also framing the moment and create a story around it, which is awesome. Okay, number eight, video, like that, he will help you create assets and then you can multipurpose. This is no secret. This is like M2M101. Like you might macro to micro 101, which is the service that we've been offering for a very, very long time. So if you have a vlog, this can help you create shorts and reels and TikToks and podcast lessons like the one that you're listening, right? Email stories, sales angles, a ton of stuff, right? So not only you're having like this very interesting behind the scenes type of content, but at the same time, the stories that you create there can help you create all the kinds of content that your team or somebody else can create or even yourself. So in my specific case, that vlog can create multiple clips that you can add to the workflow and then you have a Different type of reel or a different type of content that is not just talking head. Right. Number nine. It helps test your message fast. Right. So this is when you start vlogging, let's say behind the scenes at work, you will share some of the things that you do naturally on the thing. So if it's like a personal brand vlog, of course you're going to have your call to actions in there. You know, it becomes like a real time lab where you can test a bunch of ideas. Right. We had a vlog where we tested. On the back end, we had a situation. Sorry. The main vlog, if you go to Beast Rose SEO, I think, is the only video that's there right now. Because we're like testing these out. You'll see that there's like a interview section that we do with Justin. Incredible guest. And then on the back end, I explained the process on how we get our guests and different things. Well, we got incredible feedback. One, there's people that got it, but there's also people that didn't really understand how I was explaining the thing, which is great. Like, valuable lesson, right? So speed of feedback is fast. And then we can. Okay, we took that feedback and then we brought it into the community business creator, the club, and then we create a whole new presentation based on that feedback. So really cool way to present what you do and receive feedback really, really fast. And number 10, this is probably the hardest to accept is like, you'll never feel ready. So if you're itching for something like this, do it anyways. Like, if it. And not just for vlogging, for any type of content. Right? Go ahead, dive in, have fun. And it's never ready. It can always be better cbb. So you might as well start now. So.

A (16:23)

You know, I guess there's a core takeaway here where it's like, even with like all the years of experience, the equipment, because we're equipment, you know, gearheads and podcasting background, starting something new, like a vlogging style, it feels very, like, uncomfortable. Not gonna lie. Like, it was weird how uncomfortable it got, but you're better. But the moment that you press record, right? Like, momentum kicks in. Like, if you fully commit, be like, okay, I'm just gonna ignore everybody that's around me. I'm gonna do this. And you look at the camera in the eye and you start recording. You'll see how momentum will kick in. So your future content, I'm going to leave you with this. Your future content depends on the reps you refuse to skip today. Your future content depends on the reps you refuse to skip today. Let's go, baby. Those are my leadership. All right. Those are my 10 lessons after vlogging. I hope they're useful for you. If you have any questions, let me know in the comments. If you're on YouTube, let me know in the comments. If you're on Spotify, send us a DM izresco. And with that, guys, I guess enjoy the rest of your week and I'll see you on the next episode. Take care.