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A
Hey, guys, and welcome back to Content is Profit. Today I have a pretty uncomfortable topic to talk about. A couple of weeks ago, we were super fortunate, and we took our kids to Disney. Merry Christmas. And it's slowly becoming this family tradition. And, you know, we decided to go on a Tuesday where hopefully there was not a lot of lines, and I'm like, man, like, Tuesday workday, you know, I'm a workaholic, I guess, And I'm like, how can I make this experience a little bit different? Can I extract a lesson out of it? You know, not that I didn't want to have fun with my kids. Of course I do. But at the same time, I am doing my best to integrate my life with what I do and the passion that we have behind content. And I'm also stretching, I guess, my abilities and my comfort zone when it comes to creating content. So, you know, I think this is episode 600 something published 700 plus. And obviously, you know, we feel a little more comfortable in a podcast environment in the home studio or in our studio. But recording in person, vlogging style outside with people around is a thought that has terrified me, you know, and I want to not experiment that because, you know, I like being terrified. Not at all. But I really want to train my creator capacity. Like, how can I expand on that skill and do my best to document and create in different places that is not just our studio. So in today's episode, I am extracting 10 lessons from that terrifying but very exciting vlogging experience that I had with my family, which, by the way, is still in pre production. We recorded everything, but I haven't sat down to edit. That will be, like, a whole different story. Again, part of the skill set I'm trying to develop. So with that, guys, enjoy this episode. All right, here we go. So 10 lessons and insights of, like, why a vlog? Right? And I think, like, I wanted part of it to relate. I feel like because we podcasting so much, I felt I've been feeling a little disconnected from maybe the fear and excitement that is create a new style of content, which we see a lot in our studio when people come in and, you know, I found myself, it's super simple. Just sit down here and talk to the camera. But turns out it's not that simple, right? Everybody's like, damn it, Louise. Like, why would you say it's like, it's a simple thing to do when it's not? And I'm like, okay, let me. I feel like I'm gonna run some experiments and I felt that way when we ran 45 live, going live for 45 days. It was the first type of content that we ever created consistently, right? So on this new phase, I'm like, okay, I want to create like a personal channel just for me, for fun, to create how I framed it was to create movies with my family about things that we love. And so here we go. This is the debrief, right? So number one, a vlog forces you to document and kn create. Like this was definitely an exercise. And you know, the vlog style is more of a very casual. It feels like not scripted at all. And I think like part of me has been like, like part of my creation type, I guess is I don't like a lot of scripted things. Like if you see my notes right now, which are like behind the camera, are a bunch of bullet points, right? And there's a lot of people that certainly feel better with a full script. So this instance is forcing my creative muscle to be in the moment, try to see the situation in under a different perspective and focusing more on telling the story while I'm living it. I don't know if that makes sense, but for me was, you know, the difference between documenting the journey and feeling pressured to create something perfect. Right. Is the same principle that Gary Vee talks about, you know, every single day. He's like, you know, just grab your phone and start recording. So part of it was, you know, I was in the line with my kids waiting and I felt excited because it was a five minute line instead of like a 30 or 40 or one hour line. And I would literally put out the camera, sat there with my kid and I was telling like how I was feeling and it was more documenting and sharing the moment. Right? So it forces you to do that because in a vlog, you have no idea what's going to happen. Right? All right. Number two is a powerful way to build connection at scale, right? Like it just this format itself on the distribution doesn't just show your personality, but it also shows like your energy and like the way that you are in real life. The second you start recording in public and you try to fake the energy or you try to fake yourself or like the way that you create or the way that you talk, it feels so weird and it feels so bad. And it's like, you know what, I'm just going to commit it to, to myself so it comes off really more genuine. So I haven't watched the footage. I know how I felt when I recorded, but I want to watch the Footage, I guess I'm gonna. I'm gonna see if that's real. But what is true is, like, the. The more I record it, the more authentic and natural you felt. Right. I didn't have to fake the energy. I didn't have to, you know, fake how I feel. And, like, this takes a whole different level of, like, being comfortable with yourself. Writing a podcast or an interview might be a little bit easier. The fact that, you know, you can maybe become that personality, and we talked about this in previous episodes that allow you to, you know, to have that interview. And then for more introverted people, that might take a little more energy, and then you can, okay, you cannot relax. But for vlogging, it's really. Is very raw. Is really you. So I definitely is. Not for everybody, but for the people that tackle that, it will create a huge advantage when it comes to showcasing your personality, showcasing who you really are, and showcasing your authenticity. And because of, you know, the levers and what we talk about in business, creator club, every single time, authority, relevancy, and trust comes from that authenticity that you can share with the people. Right? So number three, this was a huge one. Overcoming the fear of being seen. Oh, my gosh. Okay. Talk about nerves. Like, being awkward or, like, resisting.
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You know, turning the camera on yourself. It's crazy. So the first moment I started recording was when we're walking into the park, and we're walking around 4pm because the Christmas party is late, and we have all these people coming towards me, right? Like, because they're exiting the park. So, like, the night people come in, the real people come out, and I'm just here with my camera pushing the stroller, trying to explain how I felt. And I felt crazy overwhelm. Because, you know, you have cast members giving you cookies, and you have, like, the Disney characters welcoming you on the Christmas. And the kids are excited. And I'm thinking to myself, like, why am I recording this right now? Like, whoo. And I was like, it's so awkward. And then as I'm going, I just force myself to do that was like, the first moment. It's almost like, you know, if you if almost like making a fool myself. So, like, anything that happens after, it doesn't really matter. And I've warned my wife beforehand, and we made a deal, and like you, she was very gracious and amazing, and she, you know, is walking up front, and I don't think she saw it, but it was. Oh, my gosh. But after that, guess what I realized? Nobody really cares. Like, especially in A place like that where a lot of people are loyal to us, have cameras, right? Nobody really cares. As soon as I started talking and then I kind of looked around and I saw that nobody was even looking at me. Everybody's, you know, with their own problems, your own things, or their own experiences, right? It was so much easier. Pro tip. It helps to bring a smaller camera. So if you have like this massive rig where you're like holding this big camera, of course you're gonna draw some attention. But in that specific case, I was recording with a DJI Osmo and his tiny, tiny, tiny one. And honestly, I just like place it on top of the stroller pointing at me, so it was not like I was holding my arm up front and doing this. So that really helped. All right, number four is the misconception that behind the scenes is boring often. Really? I feel like behind the scenes can be more exciting that the actual thing. They're like, okay, how do they actually do this? You know, so, you know, things like feel normal, like the workflow, the gear, family moments, studio time, or, you know, your business, like, for you are like natural, like day to day things is actually fascinating for other people to watch. And it's crazy. We have a few reels that we've created and a few things of like, kind of like behind the scenes in the studio or like day to day or. The other day I posted a story of my kids, you know, shooting the soccer ball in a wall in the garage. And I saw many comments were like, I didn't know you had. Like, I started to build like a little like not crazy, but like a home, a home gym that I, you know, try to try to get my body moving. But we have some like fake grass and we have like these pull up bars and a treadmill that somebody gave me. And. And we have so many comments coming in. We're like, dude, like, I would love like a gym like that. Like, what? What in there? And so much engagement. And it's actually fascinating to see kind of like that behind. So your normal is someone else's inspiration. So I think that's cool. We'll see what the comments. I share a little stories in the park experience and we also made comments saying, hey, like, I can't wait to kind of see this, right? Including my family, which I was like, oh my God, they're going to be so nervous, right? All right, number five, blogging improves your speaking and storytelling skills. Okay. You quickly realize you're crafting a narrative every time you hit record. And by That, I mean, you're building the story as it goes, and I cannot tell you how many videos of how to vlog or how to do the thing I saw before going in this. We go into this research mode before we try to create something new. And sometimes I almost felt like falling into that dark hole of research, and so many people have fallen there and it's really hard to get out. And then we get super overwhelmed and then we don't do anything. Like, with vlogging, that has been my thing for the longest time. So. So I relate. So what I did was like, okay, I stopped. I stopped because everybody's like, okay, you need to script this or you don't need to script that. You see, like opposite views. But what I did is like, okay, if I'm committing to vlogging, what is vlogging? Documenting this thing and this experience that's happening. So I'm telling the story of this experience. So the narrative will come from that is very different from a YouTube scripted video that you're explaining something. So it's gonna help you basically become a faster, more nimble, almost like street smart creator if you do that. And a great way to start is with a mini, mini vlog where it's, okay, I'm just gonna document this, like, next hour and see what happens. What is the narrative here? What is the problem I'm solving? What is the experience I'm facing? And then you can start, you know, creating your hooks and your things and the structure of the episode. Super, super cool. All right, Number six. It forces you to notice your own process, right? Recording a video makes you audit your day, your habits and your systems. You start asking like, okay, why do I do it this way? How can I streamline this thing of my day? What's actually worth sharing in my day? Right? It's really interesting because if you're creating a vlog for the business, for example, you're like, okay, am I actually doing the right thing here? Because I'm showing it. And again, we like to live in a world where like, okay, you do good things when you know you do it the right way, when people are not looking. But I'm sure there's many situations in your life that we're like, actually, do I want to share this? Not just because it's, like, incorrect, but it's like, can it be better? Right? Cbb, can it be better? And you have no idea how this exercise has forced me personally to be like, okay, how can I be more efficient? How can I behave better on My day to day, not just for the vlog. The vlog just highlights the thing and then is a good indicator for you. Like, okay, well, if I'm feeling this way, maybe I can become better in these other parts of my life. Super cool. Personal development again, 101 with content creation, right? So number seven is like you become better at capturing moments, right? So instead of waiting for inspiration, instead of thinking about these ideas, you learn to grab your camera and record in that moment. You know, that builds the creator muscle like we talked about earlier in the episode. And this specifically in our case, it helps you guys as we share this, right? But you know, on the comments, this also helps. Like equipment also helps here. Like I'll recommend, like use the best camera you have available. This little thing, these phones are amazing because this is a moment and you just capture. I'm a gearhead, so, you know, in that trip had my DJI Osmo, which was, you know, I kept it in my pocket, just with a flick, I could turn it on and record the thing that was happening. I love my meta glasses. So like, that's a great way to do so. Like what, how do you remove friction from moment to recording, right? And sometimes it's a little action camera instead of a big setup. So it just helps you be aware of the moment and then capture that. And it's crazy because if you do it on that discipline of your day to day, that muscle will start working out and then you can spot better situations in business or in conferences or things. Like, if you are a business creator, it will help you do that and not only capture it, but also framing the moment and create a story around it, which is awesome. Okay, number eight, video, like that, he will help you create assets and then you can multipurpose. This is no secret. This is like M2M101. Like you might macro to micro 101, which is the service that we've been offering for a very, very long time. So if you have a vlog, this can help you create shorts and reels and TikToks and podcast lessons like the one that you're listening, right? Email stories, sales angles, a ton of stuff, right? So not only you're having like this very interesting behind the scenes type of content, but at the same time, the stories that you create there can help you create all the kinds of content that your team or somebody else can create or even yourself. So in my specific case, that vlog can create multiple clips that you can add to the workflow and then you have a Different type of reel or a different type of content that is not just talking head. Right. Number nine. It helps test your message fast. Right. So this is when you start vlogging, let's say behind the scenes at work, you will share some of the things that you do naturally on the thing. So if it's like a personal brand vlog, of course you're going to have your call to actions in there. You know, it becomes like a real time lab where you can test a bunch of ideas. Right. We had a vlog where we tested. On the back end, we had a situation. Sorry. The main vlog, if you go to Beast Rose SEO, I think, is the only video that's there right now. Because we're like testing these out. You'll see that there's like a interview section that we do with Justin. Incredible guest. And then on the back end, I explained the process on how we get our guests and different things. Well, we got incredible feedback. One, there's people that got it, but there's also people that didn't really understand how I was explaining the thing, which is great. Like, valuable lesson, right? So speed of feedback is fast. And then we can. Okay, we took that feedback and then we brought it into the community business creator, the club, and then we create a whole new presentation based on that feedback. So really cool way to present what you do and receive feedback really, really fast. And number 10, this is probably the hardest to accept is like, you'll never feel ready. So if you're itching for something like this, do it anyways. Like, if it. And not just for vlogging, for any type of content. Right? Go ahead, dive in, have fun. And it's never ready. It can always be better cbb. So you might as well start now. So.
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You know, I guess there's a core takeaway here where it's like, even with like all the years of experience, the equipment, because we're equipment, you know, gearheads and podcasting background, starting something new, like a vlogging style, it feels very, like, uncomfortable. Not gonna lie. Like, it was weird how uncomfortable it got, but you're better. But the moment that you press record, right? Like, momentum kicks in. Like, if you fully commit, be like, okay, I'm just gonna ignore everybody that's around me. I'm gonna do this. And you look at the camera in the eye and you start recording. You'll see how momentum will kick in. So your future content, I'm going to leave you with this. Your future content depends on the reps you refuse to skip today. Your future content depends on the reps you refuse to skip today. Let's go, baby. Those are my leadership. All right. Those are my 10 lessons after vlogging. I hope they're useful for you. If you have any questions, let me know in the comments. If you're on YouTube, let me know in the comments. If you're on Spotify, send us a DM izresco. And with that, guys, I guess enjoy the rest of your week and I'll see you on the next episode. Take care.