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Transcript31 lines
- [00:00]
A
Hey guys, and welcome back to Content is Profit Today. Like I mentioned, every single week is a special day, baby. The time of recording is Monday, favorite day of the week. But not only that, but because right now we have 110 people going through the say it and Sell it challenge we promoted a little bit last week and the reason we didn't do a lot of noise is because it's the second time that we run this challenge and we have to deliver. I'm committing on delivery, I'm committing on action taken. So if you're listening in this on Tuesday, the challenge might be locked and loaded and we already have the people in it. But don't you worry because I'm going to give you a roadmap on how to say it and sell it. With only five days, that's probably you need less than that. But I think this roadmap will help you. So last week I've heard somebody in the space very respected that has done millions and millions of dollars that we're probably not doing enough. We're probably not doing enough when it comes to content. We're probably not doing enough when it comes to growing our companies. We're probably not doing enough, you know, when it comes to outworking our competition. And usually that is the first step when, you know, people come into not only a world, our world, but in our, I guess, our masterminds, it's like, okay, what is the thing that we are doing to grow the business? Right? And I've seen it obviously in the content world many, many times. And last week we've ran a few one on one challenges, shout out to Fonzie and the groups that have been going through. And we've seen that show up, we've seen that. And it's not your fault. That's number one. I mean, it could be your environment, it could be, you know, the different situations that we're in. You know, for example, on my side I have the two kids, obviously we have the studio have personal commitments. So obviously we're going to be capped on capacity, right? And that's what that are. Those are the things that we need to start recognizing as entrepreneurs and business creators to be like, okay, what is the thing that I got to, you know, give away or delegate or, you know, figure out a way to do it and continue to do what really feeds us up. So with that said, I'm going to present today's episode under the lens of content creation and production. Obviously you've heard us talk about the publishing pyramid and the six Levers. If you haven't go check them out, just Google, you know, publishing pyramid or six levers from Biz Bros. You can just go to BusinessCreator Club as well. We have a mini course in there that will kind of set you up. And I think right now we have a about 30 days free. If you put the code on the checkout page and you can go in, do your thing. If you don't like it, send us an email. Totally. Okay. We won't be offended, I promise. But so far people have stayed. Let's go. So obviously we're running the say and sell A challenge is a 17 day challenge, very specific. But we're doing this because we're committing to people so they can take action. We've done a thousand courses, we've done a few masterminds, we've done all these things. At the end of the day, information is not what's lacking. The information is out there. You can go to YouTube and you can find information on how to do pretty much virtually anything. And when we decided to launch our programs or courses or actually we don't have a course, we have the community aspect that the resources there. But literally what we want to do is inspire people to continue to take action. And for us, challenges obviously has inspired us internally to do it. And this one for the next 17 days we're going to do it. So we're going to share here is obviously support you on that on kind of how to take action right now. If you are how to do more, put it under those lenses and give you a roadmap for the next five days. Cool. Awesome. So obviously in our specific case, we never really found traction when it comes to publishing in the first three years that we're in business. It was such a pain in the butt. We were trying to mimic every single influencer or coach or person that we would look online, be like, oh man, we want to kind of be like them. And we're trying to model without understanding the resources that takes or that took them to get there. We're like measuring ourselves under different category. And obviously at that point we were framing it as content like, oh, these guys publishing five times a day and we're trying to publish five times a day, but we didn't have the resources of those guys. Now this morning I was checking out another podcast and I thought they were mentioning something super interesting where even for content creators, right, once we achieve the consistency, let's say you get there, right, you're present every single day, maybe twice a day, we might be referencing and comparing our channels to competition of different things, also with different resources, but also the element is the market, like who are you talking to?
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B
Right.
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A
In the, in the messaging aspect. So obviously if you're in the entertainment side, there's going to be a lot more people than versus if you're educating somebody about something really, really specific. So in our case as business creators, right, Our audience is going to be a lot smaller because I think the stat share is like 1% of the world are business owners that also make more than a million dollars a year. So like that pool of people, if you're educating or something on the business side, because we're business creators, it's going to be a lot smaller than versus a Mr. Beast type content, right? So we have to start figuring out and finding out not only the right references, but also the right lenses that we got to put on so we can tackle our content and not get discouraged to stop action, right? So that's number one. It's like, okay, do I have that straight? Am I talking to the right people? Other conversations or what I'm making is creating some conversations in my circle in my network. Like if I send this video to my closest network of business people, would they give me good feedback where they tell me that that content was really good?
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B
Right.
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A
And I think that's a better indicator as just plain out views at the end of the day, right? Like what happens in real life. And I think like brick and mortar business owners have a fairly good understanding of that because if people don't come through this door like we're, we're done, right? And I related that obviously with, with the studio. So in a specific case, like we started with 45 life, you know, that's what unlocked it. We've done multiple episodes about how we went from zero content to recording 45 days in a row, which the first try that we did was we only lasted 15 days. You know, we failed in the publishing side, but it was because we established a conversation with somebody that saw our content frequently, every single day. They told us later that they didn't consume every single piece, but because we present that encouraged to send us a message and when we put a call to action there, it encouraged to connect. And then from that connection we got the deal that changed everything. You know, we build our product, the service product that we have with that company and then we moved on into bigger and better things. So that kind of started everything. And I, a lot of the creators that are coming into our world right now, I feel that are in a similar position where you might be creating content, right? Maybe not consistently. You might be feeling lost when it comes to messaging. You might be feeling lost on how to connect it with like, how do I actually make money, right? Like, what should I be doing TikTok videos? Should I be doing a podcast? Should I be going all in on YouTube? All these things, right? And by the way, there's no wrong answer. You can be successful with all of them. It's just how do we make that path, you know, relevant to you and your business so you can get the most bang of your buck, right? And that's why that initial sentence of like, we're not doing enough resonated so much. Because at the early, you know, life of our journey as a business creator, we're not really doing enough. We're not posting a thousand times a day. We're not posting, you know, 10 videos a single week. I think it was like Fox News, they're publishing about a hundred long form videos every day. Do you know the amount of resources that that takes? Obviously we can all compete with that, right? But in our own specific case, if I'm doing two videos, how can I double that? Can I do four, right? And if not, like, how can I get there? Let's ask the questions, like, okay, maybe this is not the format, but maybe we try something different. Maybe we try something with no editing, maybe we go live streaming, right? And then we're asking these questions and start figuring out like, how can we put more of that and how can we leverage new technology like AI, for example. So I'll give you an example of gamers, right? They go and they live stream for five, six hours because that's what they do. And they build this trust with people, which. Side note, live streamers are the ones that have the most engaged audience because they spend so much time with them. Second is podcasters and so on and so on. And at the bottom is like the a lister artists that do, you know, movies and things like that, which is crazy. So how do you, let's say you start live streaming, you know, for a couple hours of the things that you do, the processes, and then maybe you have an AI tool or you have a team or you call us if you want us to do that for you, we can clip those and you have social media clips that can be distributed and there's other tools that you can use for distribution to do this automatically without a lot of your time. So once we start asking these questions or maybe seeing people that can do it. We can grab this information and put it in a roadmap to do that, which is what I do. What I'll do right now with the roadmap that we're presenting in the challenge. There's thousands of roadmaps. You know, a lot of them work. A lot of them work faster than others. But I think for people that you know right now, if you're a business owner, if you have been publishing, maybe inconsistently, right. If you have an offer, like how much is that offer? Right. Obviously that affects. But if you are selling something and then also if you have an email list, this will definitely move the needle forward for you. So you ready? Okay. So like I said, what you need kind of like the ingredients, right? You have to be obviously familiar with publishing, maybe be present in one platform. You don't have to be big, obviously have a business have an offer. We recommend an offer that is 1,000 bucks or above. You know, we've seen people with $300. If you sell a small ticket item, it might be a little bit different, but maybe we reframe. Let's say a. If you're selling a book, let's say you can do bundles of books, right? And then you can start, you know, targeting the people that are making the decisions to buy these bundles of books. And then obviously, if you have an email list, it helps a ton too. I cool. So step number one is measure your resources. We talked about this. You know, 247 is like today, take a couple of seconds and be like, you can do a time study on their resources. Is the very top of the publisher pyramid, right? You have resources at the very top that have a capacity, right? Let's say a video editor that has X amount of hours a week that they can invest in editing. So let's say if they're doing two videos in say 30 hours, right? How can we get to four videos? Like double the output in 30 hours. So have a conversation with the editor and be like, okay, how can we get to this point? Well, maybe the solution is to make shorter videos. Maybe the solution is maybe do not do after effects on the videos. Maybe is to the current state. And then one that they can chop the beginning and the end, but is almost like live video, right? Like, how can we get to that output? Sometimes we just. We just put a lot of work in the editors not. Not knowing what their capacity. If it's you editing, same thing like how can you get there? How we solve that was going live almost every single day. So I encourage you to do that, right? And obviously, you know, what is the commitment? Like I said, the commitment. If you're doing two, can I do four? If you're doing three, can I do six? How can you double that output so we can collect data in a faster way? And then at the bottom is obviously your messaging. You know, the stories that you share, which is what? I'll help you in just a second. So once we see the resources, whether that is one editor, two editors, yourself, right? Let's say if it's yourself, how many hours a day are you going to dedicate? How many minutes a day? You know, are we going to do 10 minutes a day? Are we going to do 20 minutes a day? Commit to one, so we can do that. So I'll give you an example. In our specific case, we committed to a video a day with 45 live. We account it for 10 minutes a day. That's all. 10 minutes, 2 minutes to figure out what we're going to say, which in our specific case was what happened today? Why did I learn today? I'm going to share the story and then I'm going to relate it to my business.
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Right?
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The capacity of my resource, me, my time was just 10 minutes that I had to do the research part of it, which is figure out what I have to say to put it out there as a live video. You could do live Instagram, live TikTok if you have it, you know, active live, YouTube, but whatever platform. At the end of the day, where is your community right now? Go there. If you're in a Facebook group, as the people, can I post on this Facebook group?
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B
Right?
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A
If you have a community, put it in your community. And then at the bottom is the messaging, obviously connecting your stories with your business. So once you commit, make sure that you're like, okay, for the next five days, I'm going to do this. In this specific case is five dares.
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B
Right?
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A
Second stage, step two. Keep low friction on your levers. Quick crash course on your levers. Messaging is number one. It's like, what do we say? Creation is our creation method. Do we go to a studio? Do I record it with my phone? Do I record it in my car? Like, where am I recording this type of content production from that recording final product that you publish, Right? Keep it super simple. Distribution. Where do we put this content out there? Monetization. How do I connect it with my offer, which you already have, and then monetize operations? How do I manage all this? So I'm going to give you an example when we did it live, very simple messaging. What is something that happened with me today and how can I relate it to my business? Here's my call to action. Connect with me. Let's send me a dm. Connect. Let's connect, let's connect, let's connect. More conversations, more traction. On the creation aspect, we just grabbed our phone and we started recording wherever we were at 12pm that put it in the calendar from 12 to 12:15 to go record, right? If you have a podcast setup, go to do it in your podcast setup. Like, how can you create it fast?
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B
Right?
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A
Production. We decided. We made the decision that we're not gonna spend time recording and kind of producing this episode. We're not gonna spend time on editing it. So we decided to do it live. If anything, we will record in a clip. The beginning, clip the end. And that's the episode that goes out to this day. A lot of the episodes, for example, this one that you're listening right now, it's produced that way. We've invested in some equipment that help us out to make sure that we can capture good quality content. As far as, like, it sounds good, does it look good?
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B
Perfect.
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We put it out, right? But normally your phone will be able to do that inside of the platform. You can go live on Facebook, you can go live on a Facebook group, you can go live on Instagram, you can go live on TikTok if you have the permissions and so on, right? So production, not a lot of time distribution, apart from the main platform that you publish it, do you have a few extra minutes to then grab that little video? Let's say it's a clip and you can put it on a secondary platform, like in our case, LinkedIn, for example, right? And then obviously monetization, make sure that you have a call to action right off the bat in every single piece of content. We're like, hey, if you want to find out more, connect with me. Make. Make the connection. People want to connect on social media, right? Let's chat. Let's take it to the next level. So. And then at the end, it's like, how do you manage all this? I would recommend a little spreadsheet or, you know, in your agenda, just put a video a day, right? Or two a week, or four a week. If you're doubling those, just manage it on paper only. We use a software called Notion. It gets fancy, but I'll say, don't lose a lot of time trying to figure out how to. How to manage this content. Spreadsheet will do so here are five ideas to get you started.
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B
Ready?
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A
If you're like, oh, my gosh, Louise, I don't have. I don't have stories. I don't know what to say. It just takes me a ton. Well, I'm removing that friction point right now.
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B
You ready?
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A
All right, number one, this is what you're going to do. This is your prompt.
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B
Ready?
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A
You're going to go from the prompt, and then you're going to tell the story of that, you know, or what comes to mind, why you're doing it, and then connect it with your business. So, for example, if you were writing a book, what book would it be? So if you're a business, maybe you have business ideas, you know, around what you do, and you can write a book about that and you can tell people that you are right, you don't have to write the book. You can tell them like, hey, if I. If I were to write a book, this is what I would do. And I'll explain. 1, 2, 3. I'll tell the story. Oh, by the way, we do that in our business. If you want to connect with me and have those services, we can support you and we can help you.
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B
Right?
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So that's number one, if you were writing a book, what book would it be? Number two, what do you want someone to tell you? This is a little bit more personal. It could be a little bit more emotional. Like, hey, I was walking through the park the other day and I was having this conversation with my brother, and we were really good friends back in the day, and we're reconnecting right now. Like, I would love for him to tell me this. This is why so and so and so and so. And, you know, this actually, like, that conversation really helped me become a better human being, a better brother, a better, you know, leader in my company, which, by the way, we do xyz. I would love to connect with you if you need help there.
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B
Right.
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A
Another prompt.
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B
Right.
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A
Prompt number three. What is your ideal day? So this is, again, a little bit more, you know, personal. On social media, people connect with you as a person. So I share. I'll share it with you. In my specific case, when we're doing this, doing our Facebook lives, I were connecting at the point. Oh, wow, I forgot English for a second there. At that moment, I was doing obstacle racing. So an ideal day for me was involve some training and some things. And I remember connecting with a person that we met at 5am to go for a run, and then that person introduced me, somebody down the road that ended up, we ended up doing business with them. So that was pretty cool because they connected through that personal site. So number three, like, what is your ideal day? Share that with your social media. Now there. Number four, what is, what is something that you do really well? You can jump on, be like, hey, I'm actually really good at this. And it doesn't have to be maybe related to your business, but it'd be like, hey, I'm really good at playing the yo yo. I don't know why I say yo yo, but I wasn't good at yo yo. And this is why. This is some of the lessons that I took from becoming really good at that and how we apply into our company today.
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B
Right?
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A
Oh, oh, that was good. We should do maybe a list of episodes with, with these guys. All right, prompt number five, you ready? If money were an issue, what will you do?
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B
Right?
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You can share a story of, you know, obviously if you, let's say you were helping a nonprofit or you travel the world, why would you travel the world? Like say the thing and then explain why on reasons and these will help people to connect with you and so on. So obviously, you know, we're going to. Let's go back again there. Number one is if you were writing a book, what book would it be? Number two, what do you want someone to tell you? Number three, what is your ideal day? Number four, what is something that you, that you do really well? And number five, if money were an issue, what will you do now? There is the obvious answer of like, okay, you record that content and then at the end you relate it to your business and then you put a call to action in there. But here's the beauty of it. You can grab these pieces of content and leverage with AI. You can transcribe them in any software. You can do this script. You can do Riverside. There's many. You can use Captcha, many of them, right? And you can grab that transcript and ask, let's say chatgpt to write an email about that. But make sure that at the end you can send them to the offer. Make sure that you relate this to my core offer. You can train the AI on how to do that. Or I want to drive people into a sales call so I can Talk and let ChatGPT write that email. Tools like Capture will do that for you as well. In the challenge, we're revealing a brand new tool that I'm so excited to kind of show and do that. But also, those five emails could also. Or, sorry, those five pieces of content you can build an indoctrination sequence. So let's say you put a lead magnet on there and be like, hey, by the way, in the next couple days I'll be sending you some emails so you can get to know each other a little bit better. And each email is the story that you told on this. And now you have people opening your emails, you have people kind of relating with you about it, you know about this thing. And you can build that sequence up to 30 days if you want. You can do an email a day. You can do, you know, one email every two days. And now you have 60 days of emails that you can send people. And in every email, make sure that you put a call to action to people to either apply for your program, buy your product, jump on a call with you, and this is how you start creating what we call the content ecosystem. So this is start that we're doing in the challenge for the first five days. Again, free for the challenge, a little bit more attention in there because we're, you know, prompting them every single day. But now you have a roadmap for the next, you know, five days and then do do it again on the next week and maybe come up with your own dares. And this is so cool. The first time that we did it, we got so many conversations and we started Business Creator Club. That was the reason we started Business Creator Club Club, which by the way, if you want to be a part of it, Business Creator Club, come join the community and so on. If you want some. If you want to experience the challenge and kind of see everything that's happening is happening on the Facebook group, you can go to Content is Profit Search it Content is Profit Facebook Group. And that's where you see all the dares you have to be approved to get in there. So make sure you answer those questions. But anyways, lots of places where you can find out about us and what we're doing. So I'm very excited to share this journey again with the new hundred people in our world that are doing this challenge and with you right now that are listening. If you execute on this and you get some results, send them to us. Like, send us a message. Find me on Instagram @luisacreate. Send me a screenshot of what you guys have done, but make sure that we know what are the resources that you're doing and keep your levers super frictionless, like very smooth. Do not add friction to it because it's going to stop you from publishing. So thank you guys so much for listening. To me rant about this challenge, and I'm giving you some ideas. And I can't wait to see you succeed. See you soon. Take care. Bye.