What Breaks Content Before It’s Published

Summary

Podcast Summary: Content Is Profit

Episode: What Breaks Content Before It’s Published

Hosts: The BIZBROS (A & B)
Release Date: February 5, 2026

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Episode Overview

In this episode, the BIZBROS dive deep into the hidden pitfalls that break content before it even goes live. Drawing from their experience working with businesses that manage content through distributed teams—where content is created “in the wild” by non-specialists—they explore why so much potentially valuable content fails to make an impact, and share practical frameworks, solutions, and mindsets to ensure consistency and effectiveness in content production and publishing. The episode is packed with real-world examples, personal anecdotes, and a candid behind-the-scenes look at their own content creation experiments.

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Key Discussion Points & Insights

1. Distributed Content Creation Problems

[03:00-04:20]

• Many businesses (especially brick-and-mortar, gyms, field service providers, etc.) rely on distributed teams to capture content.
• Often, staff in different locations are responsible for recording content which is then sent to editors, leading to inconsistencies in format, quality, and messaging.
• Problem Example: Different team members send videos in various orientations (horizontal vs. vertical), with varying understanding of content goals, making editing and publication difficult.

Quote:

“There’s also this kind of lack of alignment in between the people that are recording… maybe some of them, it’s a new skill set... so when they record, they might just put the phone horizontally when we need vertical, for example.”
— Fonzie (A), [04:23]

2. Consistency in Inputs Equals Consistency in Outputs

[04:20-09:14]

• Inconsistent footage means inconsistent content delivery.
• The solution lies in alignment and training across the team.
  • Develop checklists, guidelines, or mini-trainings for staff: how to record, what message to focus on, correct orientation, composition, and elements like space for text overlays.
  • The goal is to raise the base level of skill so all inputs meet a minimum standard.

Quote:

“If there’s a way that we can align all these people into, ‘this is how you record quality footage, this is how you record the quality message, what to look for when we’re going to record’… first, life for the editor [becomes] 100 times better, but also more quality footage, more quality videos.”
— Fonzie (A), [06:35]

• Alternative solution: Have the founder become the primary face and content creator, or hire a specific role to own content capture.

3. Defining Your Brand Voice and Standards

[09:14-13:44]

• Establishing internal rules and brand standards is crucial (voice, grammar, visuals).
• For beginners, auditing your current position (“where are you at in the publishing pyramid?”) helps in setting realistic standards.
• Begin by setting minimum quality requirements—even if it’s just making sure a phone is used a certain way or content is framed with space for overlays.
• As experience builds, standards and sophistication can increase; but alignment must come first.

Quote:

“What is the voice of your brand? What is the look of your brand? ...I would encourage everybody, obviously, do an audit, like — where are you at in that publishing pyramid, right? Capacity wise, team wise.”
— BIZBRO (B), [10:10]

• Experiments: B shares his own behind-the-scenes experimentation with short-form content and systems for lowering friction in creation (capturing, editing, and publishing in under 20 minutes).

4. Balancing Feedback & Content Goals

[14:24-17:46]

• Receiving and giving feedback can be emotionally fraught, especially for new creators.
• It’s vital that feedback aligns with the creator’s goal: Is the focus consistency? Maximizing reach? Improving messaging?
• Feedback must serve clear purposes (e.g., after a month of being consistent, feedback might shift from “keep going” to “how can we get more views?”).
• Tactic: Clarify your goal before sharing work for feedback; ensures responses are useful, not demoralizing.

Quote:

“I do think that’s important because, again, feedback changes depending on the goal. So it’s important to be aligned on that as well… If you’re in the creation process at the moment, make sure you know exactly what is your goal.”
— Fonzie (A), [16:22]

5. Leveraging Fast Creation & Experimentation

[09:14-13:44; 17:46-20:11]

• B shares his system for rapid content creation—testing variables like format, topic, time posted, and editing style.
• Emphasis on setting an initial standard and measuring results before scaling up or changing tactics.

Quote:

“There’s a standard of how we want those clips to look… That’s why we’re using the same template on the Captions app to see what happens. You can measure: what if we change…the type of camera? What if we do it from the phone in the car? Those are things you can start trying out as we move forward. But just make sure that you set up that initial standard.”
— BIZBRO (B), [13:00]

6. The Creator’s Journey—From Consistency to Growth

[17:46-20:12]

• Different content styles call for different skill sets and constraints (e.g., live streaming for frictionless creation).
• The creative process is iterative—start with minimum viable content; with repetition comes the freedom to experiment and raise standards.
• Early wins should be defined against the initial goal (e.g., “We have a podcast now!”), and future improvements should be driven by feedback from both the team and the audience.

Quote:

“Initially when we’re starting to create that way, like, was it exciting for you? Was it a good experience? Because if that’s not met, then it’s really hard to test things out down the line.”
— BIZBRO (B), [19:07]

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Notable Quotes & Memorable Moments

• On why content breaks before publication:
  “Last thing we want is… a lot of gold… happening here that we can create content about. But because of it not being documented the right way, it just takes away from the final product.”
  — Fonzie (A), [05:35]

• On emotional side of creative feedback:
  “Especially when we start creating, I think there’s a part of us that is one excited. But at the same time if you are the face… facing that criticism is not easy if it’s the first time.”
  — BIZBRO (B), [14:50]

• On learning by experimentation:
  “Different styles of creation call for also a different skill set. Right. And then you add a layer to that of like a time constraint where you’re like, okay, I have 20 minutes to do it, for example.”
  — BIZBRO (B), [17:48]

• A fun recurring in-joke:
  “The people in the studio were like, dude, is Fonzie real? I’m like, I promise I will get him in an episode.”
  — BIZBRO (B), [20:20]

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Timestamps for Key Segments

• [03:00-04:20] — Distributed teams and inconsistent inputs
• [04:23-06:35] — Challenges in getting quality, useful content
• [06:35-09:14] — Training and aligning the team, possible solutions
• [09:14-13:44] — Brand standards, personal experimentation
• [14:24-17:46] — Feedback, goals, and emotional dynamics
• [17:46-20:12] — Experimentation, live streaming, iterative creation

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Final Takeaways

• Content breaks before it’s published mainly due to misaligned teams, lack of standards, and unclear goals.
• Empower your team (even non-media staff) with simple guidelines and training; start with a baseline standard and evolve as you go.
• Always align feedback to clear, stated goals and don’t let perfection get in the way of consistency and shipping new content.
• Experiment, measure, refine—the journey from first publish to successful, impactful content is iterative.
• And finally: don’t be afraid to have some fun (and sibling banter) along the way.

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For more on content systems, community support, and hands-on tips, check out the BIZBROS’ five-day clarity challenge and join their Business Creator Club.

Transcript

[A]

Welcome back to another episode of Fonzie.

[B]

Welcome, Fonzie. What's up, man?

[A]

What's up? Yeah. No haircut? No haircut, no vibes.

[B]

Yeah.

[A]

What? New hurricane, New vibes. New haircut.

[B]

New vibes here. Cool, man. We gotta ask the people at home, what.

[A]

What do they think of my haircut or of the jingle?

[B]

Of the jingles, man. I mean, second time, we started the show with the jingle.

[A]

Well, I don't know. Did it. Did you record it?

[B]

Yeah, I did.

[A]

Nice. Let's go.

[B]

Nice. We gotta always be recording, baby.

[A]

The. The guitar is improving. Improving. Yeah.

[B]

Well, a little context here for those tuning to the show. By the way, thank you so much. Also, if you want a free clarity challenge for five days with Fonzie 101, baby, we're back on bizrates. O.C. monetize. We're just talking about it. We're gonna give some. Some. Some real feedback here as we debrief some of the stuff that we're seeing in today's content. And if you want to be part of the community business creator club, we're meeting every Thursday. That might be changing to Friday afternoons by popular request. Anyways, Fonsi, you're gonna be back in Jacksonville soon. Back in Jacksonville soon. We're gonna see you in the studio soon.

[A]

Maybe I'll be back in Jacksonville. Not sure if I'll be back at the studio. Who knows?

[B]

He's allergic, guys. He is allergic to the studio. Anyways, that we're just talking about it on the. On the phone, I was like, dude, don't tell me more. Let's do it. Actually, on the show, almost like a real content update, because I had this incredible couple today that they were starting their podcast in studio, and I'm seeing a lot of trends and kind of comments and where people kind of want to go with their content. And I've been dealing with a lot more with long form podcast style. Fonse has been dealing a lot more with short form. I personally have been experimenting a lot with short form lately with the football show, so we can chat a little bit on the thoughts of what's going on today.

[A]

All right, where do you want to start?

[B]

Cool. I think you might have to bring your microphone a little bit closer to your face.

[A]

Oh, here? Yeah. Last time, I felt like it was pretty. Pretty high, the levels, but you can control on your end, so you let.

[B]

Me know you're 100%, baby.

[A]

Cool. So where do you want to start?

[B]

Yeah, I mean, I think you're chatting a little Bit with this group that they're in the challenge. Right, right. They're mainly focusing on short form content, but they do have, well, they actually.

[A]

Went from the challenge to getting our help.

[B]

Correct. So they're in practice right now. And then it's not them creating the content themselves. They have people outside on the field recording content. Right?

[A]

Multiple people, pretty much, yeah. So because of the nature of their business, they, of course they have the founder that is the face of the company, but they get a lot of their content from, let's say they're field experts. They have multiple people that are kind of like on different locations working with the people that they're helping. And these are people that are recording the videos and then they send them to their editor and their video person and then the content, you know, goes on from there.

[B]

Yeah. So I mean a lot of people that, that can probably use today's advice is, you know, brick and mortar businesses. Maybe. I, I go back to like our, our gym days that, you know, you had some of the staff that have been, you know, recording on location. You know, situations where you don't control the creation process per se, maybe, you know. Right. So establishing those systems, I think. So what was like the number one problem that they were encountering?

[A]

I mean, I think they have a couple challenges and you know, every situation is probably going to be a little bit different. Everybody might have their own different needs and whatnot. And for what I've seen, I think this process is a little bit unique in a sense what I'm seeing. But the main thing is the editor, when they get their video, there's, there's not consistency with what she is getting. Right. Like some people are sending some better footage. Some people are actually understand a little bit better of the problems that they're, that they're solving and the content that they want to share. So, you know, the videos make a little bit more sense on some of the other videos that she might be getting not in the correct format. Right. So there's also this kind of like lack of alignment in between the people that are recording. You know, maybe. And it's not criticism, but maybe some of those people is. Right. They're just, they're very good at what they do, helping the client. But obviously the recording side of things now is maybe like an extra task that, you know, it might be a new skill set for them. So when they think record, they might just put the phone horizontally. Right. And record the footage horizontally when, you know, the orientation of the video is different. We need a Vertical, for example. So simple changes like that that we need to create kind of like across the board. So there's consistency on the inputs that the editor is getting, and that way we can be consistent on the output that we're getting as well. Right? Because, you know, last thing we want is there's a lot of gold, there's a lot of good things that are happening in here that we can create content about. But because of it not being documented the right way, it just, you know, takes away from the final product of the thing that we can create. But if. If there's a way that we can align all these people into, you know, this is how you record quality footage. This is how you record the quality message, right? What to look for when we're going to record maybe a little checklist, right? These are the type of shots that maybe we can get when this is happening. And then they send that to the editor is going to make, you know, first life for the editor 100 times better. But also more quality footage, more quality videos. You know, we get to publish more as well. We increase our volume, we increase the quality of the content. And, you know, in a way that leads obviously to an increase on the audience, which is in part what we're looking for. So, you know, to go back, the solution, what we were having this conversation, what came to my mind is, well, obviously there needs to be some sort of training, right? Some sort of resource that we're able to share with these people to get them all aligned, not only on the objectives or what we're looking for, but also kind of like increase the base level of the skill set that they have in terms of, you know, social media. There's a few that they know. You can tell they know a little bit better some of the content that they send. It looks better, right? Like, has a good composition. It looks. It has enough white spaces for you to put, like a text overlay onto it, a text hook, et cetera. It's like, okay, well, how do we get the others onto that level as well? So very interesting. Again, I thought it was a sort of unique thing because of the way the business works and how they need to get footage from, like, all the other places. I think a different solution that they could approach, but I think they're going towards the one that we were just talking about. But I just, you know, for the sake of the exercise, another one would be that the founder leans heavily on creating more content herself, right? Like, she is in the field quite a lot too. So, like, she could get more footage, right? Then she could be the face, she could be more recognizable. You know, they could potentially just get an intern, somebody that goes around with them and film them, get footage, et cetera, or hire somebody, right. That does that for them full time, if you want to put it that way. That'll be another solution. Maybe it could be the next step after we solve the initial problem. But at the end of the day, nobody will know the message better than the founder as well. Right. So I think that's a good point of leverage.

[B]

Yeah, there's so many points here. The importance of that message that the brand can unify and put in there. And it's not just the message, but the way that it looks, that it feel. We're working with a different company too, where they've been out there for many, many years. They're very successful in the education space. And one of the things that surprised me personally has been specifically like the way that they write the statements or even, even the grammar that they use. Like, there's a very specific way of corrections and things that we've had to implement and internal rules for that. It's because they control so much of that and is what made them, I guess, one of those elements that they feel like really proud of. So, you know, what is the voice of your brand? What is the look of your brand? What is the thing? And, and I get that for people that might be starting today, that might be a little overwhelming. So I would encourage everybody, obviously depend, do an audit, like, where are you at in that publishing pyramid? Right. Capacity wise, team wise. In this specific case, with what Fonse is sharing, they might not have a big team capturing the content, but they have employees capturing the content. So it's like, what is a layer of education that we can do? It's like, okay, here are the standards right below this threshold. We cannot accept that. Above that, how can we make it better? How can we make it easier for the people? And maybe that is like, okay, is the standard recording on a, on an, you know, on a phone with the, you know, with this specific angle, with this like, specific type of content. And it could be like very raw documenting style. But just making sure that everybody's on the, on the same page is very, is key. Right. And those are things that as, as we start recording or as we start creating, we don't really think about on, on, you know, until we're in the midst of it, maybe producing it. So those are little things that you can do. I'll tell you my Experience, my personal experience. Right. So we've mentioned a little bit on the football show. Hopefully this is the third time we relaunch that thing. So on Monday I publish the new episode. This weekend I'll probably record something else. But what I've been doing is I've been experimenting with short form content creation. And this is my hypothesis of what is the type of content that I personally resonate. Because like Fonse said, like I will be the guy creating initially that allows me for lower friction creation. And that means maybe recording from my phone or maybe recording from the camera that I carry around everywhere. And then 30 minutes to one minute thing that I'll say and then I'm using a tool called Captions inside of my phone to edit it really quickly. The final product is decent, right? But at the end of the day it's like, is the messaging right? Like, I don't think the production has anything to do with it. I'm leaning towards what's happening today in the world of soccer. And I'll just give my specific point of view for that clip, right? But in about 15 to 20 minutes that clip can be researched, recorded, edited and published. And it has been interesting the last three days. Again, by the time of this recording, I've only done three. The first one after an inactive account, almost 2,000 views on multiple platforms. Each platform has reached around that. TikTok has been the one that has been the most. But it's very interesting to see how they behave. Then the one that we posted yesterday, almost 4,000 views, I just posted one. We'll see how, what it does. So what's interesting to me is like, okay, is the topic that we say versus the time that we pose versus maybe a little bit less edited and all these dials that you initially can do and you as a business owner can test these things out. But at the same time, there's a standard of how we want those clips to look, right? That's why they're recorded with one single camera. The same camera. That's why we're using the same template on the Captions app to see what happens. And that's how you start controlling the content that goes out. And you can measure. It's like, what if we change the, you know, the, the type of camera that we use? What if we do it, you know, from the phone in the car? And those are things that you can start trying out as we move forward. But just make sure that you set up that initial standard. Does that make sense? Am I rambling too Much? Nope.

[A]

I think that makes total sense.

[B]

Yeah. I mean, you got Fonzie's approval. He did. He did give me. He always gives me really good feedback because, you know, he's my brother and I'm business partner, but he's like, you know, message can be better.

[A]

I'll say this. Sometimes I hold back. I'm like. Because I respect the, the hustle and the grind that you're putting it out there either way. And I'm like, I feel like sometimes I might be too harsh on my. On my feedback specifically to you. So sometimes I do hold back a little bit.

[B]

Well, I'm sure. I mean, listen, we've talked about this on the show many times, right? Like, we have very different, I guess, standards and that, like, this comes to that, right? Like, because I think this is a very real problem for either a lot of business owners and partners, right, that they're out there creating together. And it could be there might be a disagreement at some point of something like that. But especially when we start creating, I think there's a part of us that is one excited. But at the same time, if you are the face of that content, facing that criticism is not easy if it's the first time, right? But then where's the balance? What is the priority? Is it priority to put it out there? Is a priority to put it out there consistently is a priority to be frequent, Is a priority to test things out? I think that's a conversation that every single business owner or people publishing content has to have. And it's also important to receive feedback from people that you trust. For example, in our case, you. Can I get better?

[A]

Absolutely, yeah. I mean, I think it's important to receive feedback according to the goal, right? Because, like, it does nothing to you if I tell you a feedback that doesn't serve the goal that you have, right? So, for example, you might send me a piece of content, and in my mind, the feedback is like, well, he wants to maximize reach, you know, get to the most amount of people. And I'm going to see it with those eyes. And then I'm not going to be like, well, look, the. The hook is wrong. Could be better. I like the content, but, you know, there is a lot of redundancy in there. Whatever. But maybe in your eyes, your whole goal was just to, like, I just want to be consistent and put it out, right? So the feedback with that goal, then it would be good. You posted it. Well done. Where's the next one? You know, like, it's so like that I do think that's important because again, feedback changes depending on the goal. So it's important to be aligned on that as well. Right. Like, cool. You know, after a month of being consistent, that goal probably will change to, well, now that I'm consistent and I know I can create this amount of content now I want to get more views, then the type of feedback changes. Right. And I think that's, that's important to, to understand. So if you're in the creation process at the moment, make sure you know exactly what is your goal. And that is where we start on this five day challenge that, you know, we talked about at the very beginning is what is the goal? Because we want to know exactly where we're going. And then putting the right constraints in place to make sure we don't, you know, go all over the place, but we actually go towards the goal that we want. And that is step number one is just understanding that. And after that, then you can just craft all the rest, Craft the strategy, the tactics, you know, how you're gonna, you know, get your feedback, you know, what are your indicators and all that stuff. So circling back to you and your, you know, the football show, I think the goal right now is more of the consistency. So based on that, good job.

[B]

Thank you. I mean, there's a few things. There is like, not only consistency, but also experimenting with a new form of creation which, you know, we're so familiar with the podcast, for example, that we feel so comfortable in that medium and this is like a new way to, to do things. Right. It's more concise, is it might have an element of research on it because of the type of stuff that, that we're sharing there. So different styles of creation calls for also a different skill set. Right. And then you add a layer to that of like a time constraint where you're like, okay, I have this 20 minutes to do it, for example, and the commitment of the brand image, right? Like, what is the look and feel that we wanted to convey? So that's all these levers that we can play with. And I think that's why tools like live streaming could be very powerful for people starting out because you eliminate a lot of those, you know, those friction points down the road. You know, going back to your feedback. Not specifically to me, but the topic of feedback, earlier this morning we had this incredible couple that they're starting a podcast on the medical field. And the guy is very outgoing, he loves to have conversations, and he's an expert in his field. He's just a retired physician, and they've been having these incredible conversations with people in the government and they're trying to create a massive impact. And they come back to us like, what's that good? After the interview? And I'm like, well, let's define good, right? Because for them, there was no podcast before. Now this is a podcast now. Stage one is, can we get consistent? And then they're like, well, was it a good conversation? I'm like, well, personally, I don't know. I'm not your audience. But we have to put it out there and see what the feedback is, right? We had to send to a few people in there and see if the message resonates with them. But I think initially when we're starting to create that way, like, was it. Was it exciting for you? Was it exciting? Was it good for you? Was it a good experience? Because if that's not met, then it's really hard to test things out down the line. But we just wanted to come in here today and share a little bit of the behind the scenes of the things that we've been doing and some of the stuff that we see in our challenges and our calls and the people in the studio. So little bit of a fast one today. Fonsi is any updates or any last thoughts that you want to share?

[A]

No, not really.

[B]

Next episode in studio.

[A]

Could be, could be, could be.

[B]

Today the people in the studio were like, dude, is Fonzie real? I'm like, I promise I will get him in an episode.

[A]

I'm a phantom. I'm a phantom.

[B]

The ghost. The ghost. Fonzie. Sweet, man. Well, thanks. I'm excited to see you. The kids are excited to see you on Sunday. Maybe we'll watch some soccer and yeah, with that said, guys, don't forget to go Peacerose co monetize for that five day challenge with Fonzie and business creator club for the community, if you want to come hang out in the Q and A calls. Anyways, thanks a lot and we'll see you on the next episode.