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What's up everybody? And welcome back to Content is Profit. Today we are recording from the Jeep on the way back home. I have a lot of thoughts about NFL and the halftime show and why they're doing what they're doing business wise. And I've been consuming a ton of news and some analysis that I thought were pretty interesting. And there's some lessons there that I would like to share with you. And whether you like it or disliked it, you know, that's your personal opinion. Totally respected. I thought salsa was great. I thought the kid and the chairs is representative of Hispanics. I was that child in the parties. But apart from that, you know, everybody is free to have their own opinion and go from there. But there is a silver lining here. There is something very interesting on why maybe NFL is speaking bad bunny. I mean, number one, you know, music wise, I couldn't even understand him. But there must be a reason, marketing wise and sales wise on why they're doing this. I read a report earlier that is telling or is showing the expansion plans of NFL. And this includes South America, this includes Europe, this includes some other countries like Australia and New Zealand. These guys and these companies are going to be traveling and expanding the sport and maybe, whoa, big bike. And maybe this has something to do on why they chose the person that they chose for the halftime show. Keep in mind the super bowl is a massive marketing machine, is a huge marketing platform not only for the sports, but also for the American culture. Let me tell you what, yesterday before the super bowl, there was a soccer game, Liverpool versus Man City. For those that watch soccer or football, the other football. This was a regular league game. But the numbers came in and they came in at 5,570 million. You know, give or take, people watching this game, just a regular league and the Super bowl, about 200 million. So this is just an indicator of NFL paying attention to market indicators and where the sports or who's watching the sports. So what they've been doing is they're trying to expand their business, they're trying to expand the league to touch on these other markets which are South America, Europe, Australia. Australia, where soccer or the other football is highly popular. So they're like, man, we're leaving a lot of money on the table by just keeping it here in the U.S. so with that, they've been making a lot of decisions when it comes to content, when it comes to the shows, when it comes to like how to portray the brand of NFL around the world. One of those decisions was a very polarizing one. With bad bunny as a center of attention in the super bowl. And let me tell you, it probably paid off when it comes to impressions, conversations about NFL and put any front because even though majority of the Americans, maybe they're a little bit confused. That's what I've seen. Maybe they didn't like it. I mean, I was watching the super bowl last night with my in laws who are, you know, American, that they love the sport and their faces were a little confused. They were hilarious. You know, my kid was like, dad, where, where are the bunnies? I thought they were gonna be bunnies here in the halftime show. That was probably the best comment I heard in entire, you know, show. But anyways, but even like that, my kids were wearing soccer jerseys outside. Not because I wanted them to, it's because they been watching more soccer, They've been watching more of that sport. So NFL has a choice here to double down, you know, in u. S. Market, which has a cap, even though it's massive, it does have a cap. Or double down on a strategy that can present and introduce the sport to other countries. Like they've already done it, right? They've been going to London, they'd be going to Brazil this last year. And there are creating international fans as the sports gets bigger and bigger and bigger. So this might not be a political decision, it might look like one, but it is definitely a marketing decision that they made to expand and expose the sport to new cultures so they can expand their teams and make more money and ultimately benefit the league and the country and whatever they want to make American football more relevant. Now, how do we relate all this with content is profit. How do we bring it together to your business, to the things that you are building, Right? Well, for once they made a very polarizing decision when it comes to content. At the end of the day, you either like bad bunny or you do not like bad bunny, right? So you're gonna fall in either or. And here's the thing, if you don't like bad bunny, you might express your opinion and you're gonna share it, right? And NFL is in the middle of that. And for them speculated decision that they said, well, maybe the likes and people liking him as an artist and talking positive about this in new cultures, it's gonna be better for us in the long term than maybe the dislikes short term. For the Americans, for example, my personal prediction is that, you know, people are gonna look at this or here in the states, Americans are gonna look at this halftime show. Maybe they're not gonna top Rate it, right? Maybe they didn't like it, but they're going to continue to watch the sport, right? They're going to continue to consume the product. They're going to continue to enjoy their product. They already have got those customers, and they probably built enough rapport and they probably built enough goodwill with that customer, the American consumer, that they were like, you know, maybe we can take a little bit of those candy out of their hands and throw it over there to the new cultures and the new countries so we can expand and get more. More of those. So they already got the trust of the American. If you are a football fan and you watch the show and you didn't like it and you didn't agree that Bad Bunny should have been the performer, you're probably gonna continue to watch football. That's my point, right? So even though it might have been a risky decision, they're still gonna consume their product. Now, on the other side, people that have never heard of football, that have never heard of American football in other countries, in other markets, because they brought Bad Bunny into the equation, because they lean heavily into that type of music, that nationality, all that stuff, they got to know the new sport. And a percentage of those became consumers or gonna become consumers. They're gonna start streaming the games. They're going to watch them in their countries. They're going to go to the stadiums when the team goes there. A good example was an NFL game that happened in Madrid, right? The stadium was packed. People were talking about it for weeks. So what they're doing is they're expanding to a new market. When that happens, message will change. The message will change to adapt to that new market. And current customers or current audiences might not like it. But at the end of the day, that's a business. And at the end of the day, they made that decision because they want to make their teams more valuable and they want to make their business more valuable, and they want to bring more people into the sport. So, end of the story, I think, you know, personal opinion, calculated market decisions to be able to do that. Do they care about their current customers? Yes, of course. I mean, the game hasn't changed, right? The game is now broadcasting in a different language. The game still goes. And you, even though you didn't like the show, if you're one of those people, I can give, you know, I don't care. Then you're probably going to continue to consume the sport. So as a business owner, one, are you brave enough to be polarizing? We talked about this in the last Few episodes, right? Are we going to be true to ourselves? What's the goal of the company? I'm not categorizing what they did, good or bad. You know, at the end of the day, it's a business, they want to make more money. Well, that's one of the strategies that they chose to do. It was a noisy one for sure. So you have to make a decision in your business on how are you gonna market, what is your message, who are you gonna, who are you gonna advertise to? Who are you gonna speak to? Because when you do, of course, it does have consequences. Maybe you are, you know, maybe you have your first 10 customers and you're changing product or you're changing the way that you do things, or maybe you go live and you say something that other people might not like. There's a consequence to that, right? And it's a very real consequence. And it is very scary for some people that are trying to figure out the content. But the other side is too, that if you do that and you share your message and your opinions and what you think and what you believe, customers and audiences that align with you and your values are going to come to you. So this is something that I, you know, we personally have struggled quite a bit, right? Like it is normal. And I don't think, I mean, if it comes to a day where it's like 100% where, you know, I say whatever comes to my mind, it goes on here, and I'm comfortable with that, that will be the day. But we're still battling with that. Even this piece of content that I'm creating right now, the way that I'm creating right in the car, is different. It's against podcasting rules. You need to be in a studio, you need, you need to be in front of a microphone, you need to be, you know, all professional and so on and so on and so on, right? It's against the industry. But podcasting is just delivering an idea in a long form, audio, first type platform, right? Even this is disruptive to our industry for a top 10 marketing show, right? We're doing things different because we are committed to delivering our thoughts, to delivering value to you. Hopefully this is valuable, right? It makes us think on how do we deliver the message, how do we deliver the marketing message to our customers and our audience. So you, as a creator, you have to make those decisions every single day, right? If you fall right in the middle between polarizing and non polarizing, then you might not be speaking to anybody. Because what we want to trigger. We want to trigger emotion. Whether that's. If it's a positive emotion, great. But at the same time, a negative emotion might trigger some action. Is that good? I don't know. That's for you to decide, right? There's brands that leans toward positive emotions. There's brands that lean towards negative emotions. Right. So that's for you to decide, and then your own judgment. Me personally, I'm more of a positive guy. Right. I'm gonna try to go on the positive side. But fear and all these things trigger action. So if you're some kind of urgency, maybe there's a tactic, strategy that you feel comfortable using it. I'm not telling you. Go do it. Do your research. Know who you're talking to, and go through that and go execute. Right. At the end of the day, I'm saying I'm just trying to extract these lessons from what happened yesterday, because clearly, it was a very polarizing topic. But at the end of the day, if anything, NFL became more valuable after what happened at the game. So let me know in the comments. Do you agree with me? Am I going crazy? What do you think? I would love your opinion. If you're on Spotify, just leave it right there in the comments. We'll get to them. If you're watching this on YouTube, bless your heart. Thank you. Just put it right there in the comments. Like what? What do you think? Cool. So now I want to close out the episode with a little bit of a thought. After an incredible interview that we had today, we brought to the studio a local founder. She's been building millions of dollars in this company. It's a software company in the staffing industry. They're doing wonderful things. And we met recently, and I was like, megan, look, I need you to come to the studio and share your story. I mean, not only Was she a D1 basketball athlete, but she played while being pregnant, which is crazy. And their kid right now is grown up, is being recruited by the best schools. And very, very, very cool story. And one of the things that we touched on was on that feeling misunderstood as an entrepreneur and feeling like nobody is understanding you while you're building things. And how long. How much do you push and how much do you follow your gut? How much do you follow your emotions going through. Through this? And I asked you a question about, you know, when is it okay to stop and not continue? And I think we both agreed on the answer that she said that it might not be the thing that you might be thinking, especially after all that online Advice that out there. One thing I'll say is we need to be very comfortable with being uncomfortable. We need to be very comfortable to, you know, not being right by other people, but like being right by us. And follow you know what we really think it is because if you are in the trenches, if you are working your product, if you are delivering your product, if you are in there, you know what's best for your customer. We get a lot of people in the studio. We talked about this where not only in the studio but also in the high end service that they feel a little bit hesitant to make a promotion to push their product to share with everybody else there. And one of the questions that we ask is like, do you really believe that your product solves a problem for that specific customer? And if the answer is yes, you better share the solution with these people. These people need your solution. They have a problem. And if working with you or buying your products gets them the solution faster, it is your duty to let them know that you have it. That sink in. When I heard that for the first time we were hesitant to, you know, share our offers and tell people what we did, it was very nerve wracking. And to this day I think we're still bad on some of that. But at the same time, if you are solving a problem, if you have testimonials, if you have helped people, it is at the service not to let them know. So anyways, I just want to leave you with that last minute reflection. Do not miss the next episode is on Thursday. So in a couple days it will be the next episode after this one with Megan Hayes. And yeah, anyways, couple of thoughts and rants in the Jeep. Let me know. Are you enjoying these episodes from the, from the car? I think the first one that we did was going to Podfest and now this one. Just trying to be more effective with my time as I have older kids that are playing sports and I need to get to them. So anyways, let me know what you think or if I need to go back to the studio, we'll make it happen. But yeah, last thing, if you want to be part of the community business creator club, you can go to BusinessCreator club. We share all the resources there. We have Q and A sessions where we're like literally open book. We're connected with whoever has the answer. If we don't have it and we have people in the studio there, we have random creators from all over the world that they're talking newsletters, they're talking YouTube, they're talking social content. And we lean very, very heavily on frameworks because we do believe that frameworks is a good base to then layer tactics on top of it. And there's some cool plans coming in the next couple months. We're committed to elevating that community even more. And then if you want some clarity, I'm like, okay, Luis, you know, resources and all that is great, but I really need a clear strategy of, like, something that I can do every single day to get me closer to my goal. Well, that is your one on one free challenge with Fonzie. It is called the clarity challenge. You can go to businessbros.co monetize and sign up there for free. There is an offer at the end, but I promise you after those five days, there's gonna be actionable steps for you to take. Actually, from day one, you're gonna be able to send you some homework. You're gonna do it. It only takes 15 to 20 minutes a day and it's very, very doable. So anyways, thank you guys for tuning in on the road to my home and I'll see you on the next episode with Megan. Take care of the.