Content Is Profit: What Type of Content Should You Create? Let’s Break It Down!

Hosted by Sam from BIZBROS, released on March 13, 2025

Introduction

In this enlightening episode of the Content Is Profit show, host Sam delves into the intricate world of content creation, addressing one of the most pressing questions for businesses and creators alike: "What type of content should you create?" Drawing from his extensive experience with prominent companies and his personal ventures into various content formats, Sam provides a comprehensive guide to navigating the ever-expanding content landscape.

The Content Creation Landscape

Sam begins by highlighting the paradox faced by modern content creators:

“On one side, it’s easier than ever to reach your intended audience. On the other, deciding which type of content is going to work can be incredibly challenging.” [02:15]

With an abundance of content formats—podcasts, vlogs, tutorials, reels, shorts, and more—the options can overwhelm both novice and seasoned creators. Sam emphasizes the importance of understanding these formats to make informed decisions that align with business goals.

Personal Experience with Podcasting

Sam shares his journey with podcasting, explaining why it has been a cornerstone for his business growth:

“We’re big fans of podcasting because it was a vehicle that allowed us to grab traction in our business and create relationships that moved our needle forward.” [05:45]

He underscores podcasting's effectiveness in building relationships, generating leads, and fostering business growth. The familiar studio format and comfort in this setting have made podcasting a sustainable and impactful content strategy for Sam and his team.

Exploring Vlogging

Eager to expand his creative horizons, Sam decided to venture into vlogging. He candidly discusses his motivations and the personal nature of this project:

“I want to document these things... It's a personal project.” [12:30]

Sam aims to capture and share meaningful family experiences, hoping to glean lessons that can benefit his audience. This initiative stems from a desire to diversify content and challenge himself beyond the podcasting realm.

Overcoming Vlogging Challenges

Transitioning from podcasting to vlogging presented several hurdles for Sam. He identifies the primary challenges:

“I didn’t have structure... I would record the entire day and have a ton of footage but no structure.” [18:10]

Without a clear plan, the abundance of unorganized footage created friction in the production process. Sam's struggle highlights the necessity of having a structured approach to content creation to ensure efficiency and coherence.

Creating Structured Content

To address these challenges, Sam outlines a structured framework for content creation, breaking it down into three stages:

1. What to Say (Message):

   • Define a clear message or theme for your content.
   • Example from Sam: Answering audience questions about the value of visiting Disney with children.

2. Creation:

   • Plan the content creation process, including equipment and logistics.
   • Sam experimented with different devices before settling on using his phone with the Blackmagic camera app for flexibility and quality.

3. Production:

   • Organize and edit the recorded content to align with the initial message.
   • Sam retroactively hired a scriptwriter to add structure to his footage, facilitating a smoother editing process.

“What is your message? What are we trying to say? What is the one idea that we're following?” [40:50]

This methodical approach ensures that content creation is purposeful and aligned with overarching business objectives.

Equipment and Tools

Sam emphasizes the importance of using the right tools to streamline the content creation process:

“I ended up using my phone with a Blackmagic camera application, which I highly, highly, highly recommend.” [25:20]

He praises the Blackmagic app for its versatility and quality, especially for creators using iPhones. By leveraging such tools, Sam was able to maintain high production values without the cumbersome nature of traditional equipment like DSLR cameras or GoPros.

Lessons Learned and Recommendations

Reflecting on his vlogging experience, Sam shares valuable lessons for aspiring content creators:

• Start Small with Passion Projects:

  “Grab a little bit of a passion project... identify what you like and what you don't like.” [35:00]

• Establish a Clear Structure:

  “Remove the friction by establishing a creation process... scripted or not.” [42:30]

• Embrace Flexibility in Tools and Formats: Exploring different equipment and formats can lead to discovering what works best for your specific needs and audience.

• Engage with Your Audience: By soliciting feedback and questions, Sam was able to tailor his content to address his audience’s interests and concerns effectively.

Conclusion

Sam wraps up the episode with a compelling message about the necessity of being a creator in today’s digital landscape:

“If you have a business, you have to be present online... you need to be your own creator and you need to know kind of what to expect.” [48:15]

He encourages listeners to experiment with different content types within a structured framework to identify what resonates best with their audience and supports their business objectives. By sharing his journey into vlogging, Sam provides actionable insights and inspiration for creators looking to diversify their content strategies.

Final Takeaways

• Diversify Content Strategically: Explore various content formats but maintain alignment with your core message and business goals.
• Implement a Structured Creation Process: Define your message, plan your creation stage meticulously, and organize your production workflow.
• Leverage the Right Tools: Utilize versatile and user-friendly tools like the Blackmagic camera app to enhance content quality without complicating the process.
• Engage and Adapt: Listen to your audience’s feedback and be willing to adapt your content strategies to meet their needs effectively.

By following these guidelines, creators can navigate the complex content landscape with confidence, transforming their efforts into tangible business profits.

Thank you for tuning into this episode of Content Is Profit. Stay inspired, stay creative, and turn your content into profit!