Why Do 99% of Business Content Creators Quit? And How You can become part of the 1%

Summary

Podcast Episode Summary

Content Is Profit – "Why Do 99% of Business Content Creators Quit? And How You Can Become Part of the 1%"

Host: BIZBROS
Release Date: September 4, 2025

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Episode Overview

The BIZBROS dive deep into the realities of why most business content creators stop publishing within their first year, revealing the main reasons behind that daunting “podfade” statistic. They share actionable strategies and mindsets you need to break the mold, create consistently, and turn your content into revenue, ensuring you access the top 1% of business creators who actually stick with it. Drawing on their hands-on experience working with big brands and up-and-comers alike, the hosts break down the myths, mindsets, and practical systems that keep content efforts alive and profitable.

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Key Discussion Points & Insights

1. The Big Problem: Most Creators Quit (01:34–02:42)

• Most new content creators and podcasters "fade away after only 12 months" ([01:34] B).
• Despite a massive rise in new podcasts and creators, the percent of active, long-term creators hardly changes—a phenomenon seen platform-wide.
• Only 1% of people online are actively creating content and shaping narratives; the vast majority are passive consumers.

“The number of podcasts have increased a lot in these past years, but the number of active podcasts have pretty much remained the same because only a very small percentage of the people that start a podcast stick to them in the long term.” ([01:41] B)

Why People Quit:

• Content creation feels intimidating due to tool choices, message clarity, and the overwhelming number of channels.
• Many assume they need fancy equipment or a huge budget and become discouraged or overcomplicate the process.

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2. Main Rant: Busting Myths About Starting (02:42–04:41)

• The belief that fancy equipment is required is false; most creators can (and should) start with what they already have.
• Stories of million-dollar marketers creating shows with voice notes and even Apple Watches prove friction is unnecessary.

“The best equipment is the one that you already have.” ([04:09] B)

Real Example:

• The BIZBROS recorded a successful podcast episode at an event using only a GoPro and their iPhones as mics, resulting in a 40% download increase and zero complaints from listeners.
  • “[A client asked:] Is it possible to record something? ... We had a GoPro... both iPhones for voice recording... These were part of a daily podcast that increased 40% downloads. And nobody complained.” ([05:12] A)

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3. The Three Must-Haves for Consistent Content Creation

(1) Use What You Have (04:41–06:10)

• Remove friction. Don’t wait for the "perfect setup"—start recording now, even if it’s just on your phone.
• Audio quality and “production value” help perception, but a strong message matters most.

(2) Know What to Talk About (06:10–08:52)

• Identify your audience’s problems, your solutions, and related topics.
• Keep a running list of tangential and pillar content ideas—ex: content workflows, multipurpose podcasting, community-building, entrepreneurship, confidence, etc.
• Repeat key ideas. Listeners rarely hear 100% of your message; it’s vital to revisit important topics.

“You are the only person that listens to 100% of your message. ... Talk about it again and again and again and again.” ([07:12] B)

• Start small: have conversations internally—company team members, clients, industry experts. Publish those as podcasts.
• Consistency and clarity grow through action: start with 1–2 “pillar topics” and refine as you publish.

(3) Use Repeatable Structures (08:52–12:31)

• Content structures reduce creative friction and ensure you never run out of ideas.
  • Actionable: Step-by-step how-tos for solving a problem.
    • “Here are three steps to achieve maximum consistency and post every single day...” ([09:09] B)
  • Analytical: Breakdowns of how brands or people create content (e.g., Mr. Beast vs B2B perspectives on consistency)
  • Listicle: “Top 3 books for consistency in publishing,” etc.
  • Contrarian: Challenge mainstream thinking to polarize (and energize) your audience.

    “We are fans of publishing every single day. But let’s say you were a fan of... publishing once a year. ... That is very contrarian. ... And then you just polarize the marketplace with your message.” ([11:40] B)

• Having these templates means you’re never short on content ideas.

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4. Proving It Works: The Hosts’ Own Consistency (12:31–13:07)

• The BIZBROS have published over 340 episodes, thanks to these very approaches and continuous improvement.
• Fonzie even researches content structures while flying (e.g., airplane to Boise), always learning and leveling up.

“There’s a reason the podcast has more than 340 episodes right now. ... These are findings that we continue to do research [on].” ([12:31] A)

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5. Listener Challenges & Free Community Offers (13:07–14:17)

• The Clarity Challenge: Free 5-day challenge to help creators kickstart consistent content habits. Only 10 mins/day, with 1-on-1s.
  • Example: One participant defined his passion and built a viable sales offer in under a week.
• Business Creator Club: Ongoing support, collaboration, and accountability.
  • “If you want to be part of that, come join us. If not, go to business Creator club and come join the community. 30 days for free.” ([13:54] A)

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Notable Quotes & Memorable Moments

• On Why People Give Up:
  “Maybe people put a lot of friction on their plate when it comes to creating or they don't know what to say, they don't know how to say it.” ([01:51] B)

• On Equipment Myths:
  “The best equipment is the one that you already have.” ([04:09] B)

• On Messy Beginnings:
  “Go record with what you have right now.” ([06:10] A)

• On Repetition & Pillars:
  “You are the only person that listens to 100% of your message... talk about it again and again.” ([07:12] B)

• On Repeatable Content Structures:
  “And then a bonus one is... contrarian thinking... How can you polarize the marketplace with your message?” ([11:20] B)

• On Results & Proof:
  “There’s a reason the podcast has more than 340 episodes right now... these are findings that we continue to do research [on].” ([12:31] A)

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Segment Timestamps

| Time | Content | |---------|----------------------------------------------------------------| | 00:00 | Intro & context for episode | | 01:34 | Why most creators quit; the 1% rule | | 02:42 | Main rant: why equipment and fear hold people back | | 04:09 | “The best equipment” quote; real-world GoPro story | | 06:10 | 3 must-haves: (1) Start with what you have | | 06:55 | (2) Define topics, problems, and solutions | | 08:52 | (3) Content structures (actionable, analytical, listicle, etc) | | 12:31 | Podcast’s own example (340+ episodes); continuous research | | 13:07 | Challenges, success stories, free community offers |

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Episode Flow & Tone

• The BIZBROS deliver their message with high energy, humor, and a “real talk” attitude. They mix practical advice with anecdotes and encouragement, making the episode motivating and actionable for entrepreneurs at all stages.

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Key Takeaways

1. Most content creators fail due to overcomplicating and putting up unnecessary roadblocks.
2. Start with what you have—no excuses about resources or equipment.
3. Identify clear, repeatable problems and solutions your audience cares about, and revisit them often.
4. Leverage simple, proven structures to make creating easier and to stay consistent.
5. Community and accountability help—seek out support systems and challenges.
6. Consistency comes first, production value comes second—the message is what matters most.

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Transcript

[A]

Hey guys, and welcome back to Content is Profit. Today we are talking about how to become the top 1% of content creators. There's a couple of things that we go over this episode. This episode was actually published in 2022, but it's still so relevant, especially now that we have business creative clubs. If you want to be a part of that business creator club. We meet a ton of people that are starting out and we build like very good, consistent habits in order to get there. We've done this for a few years if you want to be a part of that community where we have a bunch of business owners doing incredible and publishing businesscreative club. Now this is almost like a rant that Fonzie brings onto the table after meeting with one of our Content Momentum customers. But I was just releasing today and is more relevant than ever today. Especially with the volume of content that going out, the quality of content that is going out, the amount of platforms, it can be very intimidating. But believe me, we break it down. And on top of that, Fonzy is taking five people completely free for a five day challenge. If you're not on an email list, go Bizrose co monetize to join the challenge. We're going to send you a quick email with not an application but like five questions that we need to know to make sure that we can actually help you to kickstart this publishing journey with the right habits. Completely free. It's a five day. We only need you for 10 minutes a day and we already have people coming in. I think we have five spots left. So very excited to bring this. Anyways, that's my speech. Have fun. Enjoy the episode.

[B]

Did you know that new podcasters fade away after only 12 months? What does that mean? That people are dropping like flies when they start their podcast? Actually, the number of podcasts have increased a lot in these past years, but the number of active podcasts have pretty much remained the same because only a very small percentage of the people that start a podcast stick to them in the long term. And you can actually see that throughout content everywhere, creators only represent about 1% of the people online. Only 1% of the people online are the ones that are actively creating, creating content and, you know, pretty much establishing the narrative of things. So what happened? Why does people fade away? Maybe people put a lot of friction on their plate when it comes to creating or they don't know what to say, they don't know how to say it. Well, in today's episode we're going to discuss that and more we're going to help you become part of the 1% of creators. Enjoy.

[A]

You're motivated. Fancy. Let me know or tell me why you want to rent today. Why?

[B]

No, I don't want to feel the urge of.

[A]

We're like, let's record a rant.

[B]

I mean, we could have rant because one of the conversations that we had today was, was pretty, you know, pretty hot out there. It was pretty good. But then I realized, well, today I had an onboarding and or new client needed help with, you know, the consistency and what should I say and how should I say it, right. And overall, just content creation. So, yeah, that's why we decided let's make a short and sweet episode on like, what are the things you need to create consistent content that is going to drag eyeballs towards your brand?

[A]

Yeah, that's right. And I had a conversation with these people. Starting a platform is. It's a funded startup and a few of the questions were around equipment and what do they need to create this thing? And we really peel the onion. And we started to identify why are we actually starting a platform? Right. And. And I asked them my head, do you have a budget? And it's not only on the what to say, but on the tools and the things. I feel like a belief that's out there for people that want to start a podcast is they have to spend thousands of dollars on equipment to be able to record. And the truth is that even with 50 bucks, you can start a podcast.

[B]

I'm going to hit you with a success when I hit you with a quickie one.

[A]

Okay.

[B]

The best equipment is the one that you already have.

[A]

That's right.

[B]

And that you already use or that you can use as a good quickie. Yeah, that's a good one over there. No, no pun intended. Right.

[A]

So we've actually, I mean, with that, right. We've seen and we've heard a lot of podcasts are recorded from an iPhone. The voice notes. Right.

[B]

We've heard one recorded from an Apple Watch.

[A]

Pretty big marketer making millions of dollars. And it's like, okay, how do you remove the friction towards. So you can actually create.

[B]

Right.

[A]

And that's.

[B]

So does, you know, nice equipment increases the value of the content. I will say increases the perception of the value of the content. And then your message has to deliver. Because if your message don't. Doesn't deliver, guess what? No amount of technology and cool equipment is going to save you. So make sure you. You have your message nailed down above anything else and then you can Start including that production value and worrying a little bit more about that.

[A]

I actually wanna share a little quick story. When we were in Orlando, one of these events, one of our clients was there and we had no plans of recording anything. In that event, we're actually going as attendees and we just ran into them. And all of a sudden she's getting all these amazing feedback from people that know about her, about her company, about the bookshoot that she was about to launch. And she comes to us like, hey, guys. She like, there's so much love being shared right now. Like, is it possible to record something? And we took no equipment, right? She didn't take any of her equipment. And what we ended up doing was we had a GoPro that we carry with us 24 7, right? And we're like, let's just record on the GoPro. And you guys as Mike, because we're like in the lobby of this hotel, everybody's walking by. What we'll do is we'll grab both iPhones and we just set the voice recording boom and we put them out there. Guess what they. These were part of a daily podcast that increased 40% downloads. And nobody complained. Nobody complained. So anyways, remove the friction. Go record with what you have right now.

[B]

There we go. That is thing number one. Thing number two that you need to have that juicy, juicy content is you need to know what are the problems that you're solving, right? How are you solving them? And what are some tangent topics that you can talk about to your niche, right? So for example, when we're going to create content, we have this list of things we can talk about, like content workflows, multipurpose in podcasting, publishing, community confidence. Right? A criticism, B2B entrepreneurship, messaging over production, long game momentum, resources. We have a big list of things that we can talk about. And now in just a second, I'm going to use how you can actually create the content out of each one of those. But those are the topics that you're going to hit over and over and over again. And I just want to share a quick reminder. You are the only person that listens to 100% of your message. So sometimes you might get back to these topics and you're like, oh, I already talked about consistency. Well, guess what? The person on the other side might have not heard you talk about consistency. So talk about it again and again and again and again.

[A]

That's right. Yesterday, in the conversation that I had, the CMO had a question about what do I talk about, right? And we, after diving into the why? Why are we actually creating a platform? Who are we connecting? Is this connected to revenue? Not only the audience side of things. The worry went to like, I don't know the topics, right? And a really safe place to start, right? Obviously Fonz is going to share the matrix and if you're interested, we can definitely share this with you guys. Just reach out on social media. Izroseco But a very safe way to start is having conversations with people inside of your company. Prospects, amazing people in your industry, people.

[B]

That you already served, people that you.

[A]

Already serve your clients and publish those as podcasts. Here's what's going to be super awesome is as you have these conversations, these epiphanies are going to happen and you're going to have new ideas and you're going to write them down in your notebook, in your iPad, whatever you put, take notes and those then become part of those topics. Right? And this is how our older brother, who had no experience whatsoever in podcasting, he did a 45 live. And then as he was publishing, he started identifying his pillars, the things that he wanted to talk about that he felt natural that if with a little bit more research, he could deliver a really, really good message. So my point here is start with one or two. You don't have to brainstorm all 90 that Fonse he just named, right? If you, if you want the cheat sheet, just reach out to us. But start with one or two and as you execute, you're going to be able to find those topics.

[B]

Yeah, that is right. And then step number three, we've covered one and two. One is record with what you have and chances are if you're listening to this podcast, that you have a cell phone. And guess what, cell phones nowadays, they have camera. So I'm pretty sure you can use your cell phone to record all the content that you need. Step number two, you know, name those problems, solutions, kind of like tangent elements to your niche that you can talk about. And what is aspect number three that you need to create this hashtag juicy, juicy content. And it is structures. You need to have some structures that you can now create content about. So I'm going to just share quick, some three quick ones that you can potentially use. One is actionable, right? So you're going to grab one of those problems that we talk about. So for example, consistency and you can create an actionable post about this. How can people do something about this? What is a. Step by step. So I would potentially create something like here are three steps to, to Achieve maximum consistency and post every single day without missing a beat. Right? And then I go and, and I share my actionable tips. Structure number two that I want to share with you is analytical. Do a tear down of a company person, content style. Right? I can go and, you know, maybe I'm going to share about again. I'm going to use consistency. So you can see how I can use these different structures for one same topic. But I can go and I can look at Mr. B's content. I can say, does consistency means the same for Mr. Beans than for a B2B? For a B2B business? Let's do. And then I'll go down and I analyze B2B is consistency while he actually produces one big video A week. What does that entail? You know, a budget of $1 million. Is that the same as a B2B? Definitely not. Right? You get the point. And then structure number three, actually, I'm going to give you a bonus one after this one. But structure number three is a listicle. You can just list a name of things. Hey, here are the top three books you need to read if you want to achieve consistency when publishing. Boom. You can give them the three recommendations. And then a bonus one is. And this is my brother's favorite, probably a contrarian thinking. So what is something you feel differently about versus a status quo? Why is that? How can you, how can you steer the waters? How can you steer the water and create some, some, you know, polarity in the marketplace or the people that are listening to you? So with consistency, for example, we are fans of publishing every single day. But let's say you were a fan of you can make money only publishing once a year, right? Imagine, right cycle, we will be like, yo, that is very contrarian. So you can say like experts are telling you that you should publish once a month or once a week. Well, guess what? I've made X amount of money by publishing only once every decade. And people are going to be like, what? And you're like, yeah, everything is wrong. And then you just polarize the marketplace with your message and you're going to get some traction. So again, that's how you can use structures with your problems, solutions or tangent topics to your niche to create loads and loads of content and you will never run out of ideas on what to say. I know. Or how to say it's so good. Hashtag juicy, juicy.

[A]

Hashtag juicy, Juicy. Guys, we use this every single day. There's a reason the podcast has more than 340 episodes right now. And obviously like we've, we've learned a ton along the way, but these are findings that we continue to do research. I think Fonzie was doing on the, on the airplane going to Boise, he was watching all these videos and continue to educate himself and that's how we ended up with, with the Matrix. Unlike that, if you want to connect this content into profit, right for your business, continue to tune into the episodes. There's more guests, more information coming your way. Thank you so much for all the support and we love you.

[B]

We love you indeed.

[A]

We appreciate you, indeed. I love you. Good stuff. Hey guys, and thank you so much for listening to content. Is profit, like I said, more relevant than ever before, especially for newer creators and people that are, you know, trying to build a business around their content or content around their business. We're taking five people on a one on one. We call it the Clarity Challenge, which last week we had a guy that had no idea what he wanted to sell. He had like a really deep passion for what he wanted to do and help people. And in those five days we're able to find a format of content that he was able to to do consistently and he was able to go out and sell his program. So super excited. Hopefully we can help you on support. We have five spots left. This is completely free. Fonce is going to be doing the one on ones. So super excited for this bisphrase co monetize. Put your information there and then we'll send you five small questions to make sure that we can actually help you with this. So anyways, if you want to be part of that, come join us. If not, go to business Creator club and come join the community. 30 days for free. On second page you have a special code that you can put in there and be a part of it.

[B]

Awesome.

[A]

Take care. See you soon.