Why People Seek Digital Tribes and How You Can Build One - Content Is Profit

Summary

Content Is Profit: Episode Summary – "Why People Seek Digital Tribes and How You Can Build One"

Hosted by BIZBROS on May 22, 2025

In this engaging episode of the Content Is Profit podcast, host A delves deep into the modern quest for digital communities, exploring why individuals and businesses seek out online tribes and providing actionable strategies for building and nurturing these connections. Drawing from personal experiences and recent initiatives, A offers valuable insights into fostering meaningful engagement that translates into tangible business revenue.

1. Reconnecting Through Community Challenges

The episode kicks off with A sharing a recent milestone: “About 10 days ago, ish, 12 days ago, we had this incredible kind of welcome back party in the Content Is Profit Facebook group” (00:00). This event marked a pivotal moment for the community, reuniting long-time members and setting the stage for deeper engagement through the Find Your Voice Challenge.

2. Understanding the Modern Need for Community

A reflects on the evolution of community building in 2025, emphasizing its critical role for businesses: “In 2025, the word has been community. Like, how can we build an engaged community?” (05:30). Whether for internal corporate use or external marketing purposes, the need for vibrant, engaged communities spans various business models, including B2B sectors.

3. The Genesis of Content Is Profit

Tracing back to the origins, A recounts how the 45Live challenge with co-host Fonzie laid the groundwork for Content Is Profit: “When we first started 45Live... that triggered what later became Content Is Profit” (10:15). This initiative was designed to instill consistency and frequency in content creation, leveraging platforms like Facebook to test and refine content strategies.

4. The Power of Live Challenges and Authentic Engagement

A highlights the success of live content initiatives, noting significant growth and engagement: “We had about 100 people that wanted to do this with us” (18:45). These live sessions not only amplified content reach but also facilitated organic connections among members, leading to business collaborations and personal relationships that extended beyond mere content consumption.

5. The Ripple Effect of Community Building

One standout moment involves a coffee business finding a distribution partner within the group: “We have this guy that... connected and then some business was done” (25:20). Additionally, personal connections blossomed as members bonded over shared experiences, illustrating how community initiatives can foster both professional and personal growth.

6. The Challenge of Sustaining Engagement

Despite the initial success, A acknowledges the difficulty in maintaining momentum post-challenge: “After the challenge was done... we stayed dormant” (32:10). This pause underscored the necessity of continuous engagement and the importance of maintaining the sense of identity and community that had been cultivated.

7. Introducing "My People Party" with Stacy’s Framework

A introduces Stacy, whose My People Party framework revitalized the community: “Stacy was there... we basically license her framework on challenges” (40:05). Unlike traditional webinars that often feel sales-driven and insincere, My People Party focuses on genuine connection and networking, providing a refreshing alternative that resonated strongly with the community members.

8. Reigniting Community Engagement

A describes the resurgence of engagement through targeted outreach and interactive events: “We sent specific emails and specific DMs... the response was one exciting second. Overwhelming” (47:50). These efforts culminated in a lively Zoom meeting where members enthusiastically connected, shared their stories, and established meaningful collaborations in real-time.

9. Structuring Effective Community Interactions

During the My People Party call, A and Stacy facilitated introductions and encouraged members to share their professional endeavors and personal goals: “We went one by one, introducing ourselves and kind of sharing what we do” (55:30). This structured yet relaxed format fostered an environment where authentic connections could flourish organically.

10. Leveraging Tools for Enhanced Connectivity

A emphasizes the importance of utilizing tools to maintain connections post-event: “We shared a Google document... name, LinkedIn profile, email, phone number” (1:02:15). This practical approach ensured that members could continue to support and collaborate with one another beyond the initial meeting, sustaining the community’s momentum.

11. Launching the Business Creator Club

Building on the success of past initiatives, A announces the launch of the Business Creator Club: “That's why business Creator Club is the next stage... creating those relationships and moving the needle forward” (1:10:40). This new platform is designed to be the central hub for creators to share wins, navigate challenges, and collaborate on solutions, reinforcing the podcast’s mission to turn content into profit.

12. Conclusion and Future Directions

A concludes the episode by outlining the various resources and opportunities available within the Content Is Profit ecosystem: “For those keeping track... join us at Content Momentum” (1:15:00). From production services to exclusive content challenges, the diverse offerings ensure that members have access to the tools and support needed to thrive in their content creation endeavors.

Notable Quotes

“In 2025, the word has been community. Like, how can we build an engaged community?” – A (05:30)
“When we first started 45Live... that triggered what later became Content Is Profit” – A (10:15)
“We have this guy that... connected and then some business was done” – A (25:20)
“Stacy was there... we basically license her framework on challenges” – A (40:05)
“We went one by one, introducing ourselves and kind of sharing what we do” – A (55:30)

Key Takeaways

Community is Crucial for Modern Businesses: Engaged digital tribes can significantly enhance content reach and generate revenue.
Authentic Connections Drive Success: Genuine interactions within a community lead to both professional collaborations and personal relationships.
Consistent Engagement is Key: Maintaining momentum requires continuous efforts and structured initiatives to keep members involved.
Leveraging Frameworks Enhances Community Building: Utilizing proven frameworks like My People Party can reinvigorate community engagement.
Tools Facilitate Sustained Connections: Practical tools and resources are essential for maintaining relationships and fostering ongoing collaboration.
Expansion Through Strategic Initiatives: Launching new platforms like the Business Creator Club can provide deeper value and support for community members.

Call to Action

A encourages listeners to engage with the Content Is Profit community through various channels:

Join the Facebook Group: Access exclusive challenges and connect with like-minded creators.
Participate in the Business Creator Club: Share experiences, seek support, and collaborate on business initiatives.
Utilize Production Services: Enhance your content through professional podcasting and video production offerings.

For more information and to become part of this thriving community, visit Bizbros.co/monetize or Bizbros.co/45live.

This episode underscores the transformative power of digital communities in today’s business landscape, illustrating how strategic engagement and authentic connections can convert content efforts into profitable ventures. Whether you're a seasoned entrepreneur or a budding creator, the insights shared by A provide a roadmap for building and sustaining a vibrant digital tribe.

Transcript

A (0:00)

Hey, guys. Welcome back to content is profit. Today I'm excited to share a story about something that just happened. And if you are listening Today, we're about 10 days into a challenge, and this was the moment that got me super excited on what we did this. So do the intro. Welcome back. So about 10 days ago, ish, 12 days ago, we had this incredible kind of welcome back party in content is profit Facebook group. And it was awesome because we got to reconnect with a lot of the people that have been in our community. We got to reconnect with people that have been on our show and everybody kind of share their stuff. And it was like the initial, like 30 members and of the, you know, the chance, the initial 30 people that we talked about about the find your voice challenge, which, by the way, if you are in the group today and you're being part of it, thank you so much. So that day, I guess today when I'm recording this, when I stopped the recording and we kind of went our way, I went to. To grab some lunch. I started thinking, the, you know, what's the. What are people looking for online? Like, why do people become part of a group or part of a community? And a lot of the. The people that we get in studio or that we help, they're trying to build something. Especially in 2025, the word has been community. Like, how can we build an engaged community? This is from businesses, different companies. You know, we've had different examples from B2B. Like, okay, how can we build a community inside? Actually part of, you know, somebody that was there in the group was talking about, hey, I'm building this podcast for corporations for internal use only. Nothing outside marketing, but internal use. And that, that, that to me was super interesting, right? Because, like, how do we, you know, create that community? Well, number one, we need to know what our community is looking for in part of why we're doing this challenge. Right? Like, if you're listening to and you're in the middle of this challenge, you'll know that we've been doing some. There's. And we've been asking some questions. And it's super exciting to kind of see where the things that people ask us for us to deliver. And that makes our path and our overwhelm as a business a lot less because then we know what problems to solve, which is the content game in general, right. Whether that's a private community or if we're outside. So for that, I'm so excited. But beyond that, beyond that, what I recognized today was that we're always looking for something different. And that's something different, I feel like, is the sense of connection. And when we first started 45Live, and for those who don't know what 45Live is, is the challenge that me and Fonzie did internally for ourselves, that trigger publishing. And that triggered what later became Content is profit, and then later our business and our studio and different things. So we owe basically what we do to that challenge. And for us, we're looking for a way to put our message out there, to go out and create consistency and create frequency so we could practice our message and we could practice what we say and put out the hypothesis of content and our. And our topics out to test in our. In our community, which at the time was Facebook, right? We were just publishing on Facebook. So we did it once, we did it twice. For those listening to the episodes, you already know what happened. But when we decided to do it a third time and we share this live in public, we had about 100 people that wanted to do this with us. And I think it was 20, the year 2021 when this happened. And a lot of people were, you know, cooked up in their homes and they were trying to find, you know, they didn't have access to their communities outside of their house. They didn't have access to the gyms, they didn't have access to their offices. They couldn't go out and about and meet new people. So I think part of it is a lot of people are craving that at the moment. So we got a lot of traction. We got about 100 people in the challenge to do it with us. And beyond the results of hey, yeah, these posts, these live posts went viral. This live post allow him allowed me to connect with the person that I needed to talk to about this specific topic to move the needle forward for my business. Beyond that, what we really saw there was people connecting with each other inside of the group. So we have this guy that at the time had a coffee business and he needed a distribution partner. And for some reason there was somebody doing that thing in the group and they connected and then some business was done. And then maybe somebody that was single was publishing about their stream struggle about being single and couldn't find the right person because maybe he was in the right circles. And then this other person that had a very similar story looking for a connection, you know, reached out and they both, you know, spent some time together and got to meet each other and, you know, relationship. They create a relationship. So the, the, the consequence of Being part of this group and the side effect of publishing or doing this thing together, which in our case was publishing a piece of content every single day, created these, like, wave of awesomeness outside of content. So I created these positive results, and it created these relationships outside of the world of content that created momentum with them. So at the end of 45 live, we only had about 10 people complete the full challenge. Full 45 days. They did it all. About 10 people out of the hundred. Right. And then the rest of the people were still engaged. We're still doing the things, in part because we had some systems in place to keep them going even if they missed one day, but also because of the sense of identity and community that was built there. And after the challenge was done, kind of everybody went their own places, including me and Fonzie, and that stayed dormant, and we didn't really know what to do. We're like, okay, well, the objective was X, and we did it, and it was awesome. Maybe we take a little break. But we missed the big picture. We missed the connection part. We missed the fact that all these people were coming from all parts of the world and connecting. So that's what led us to missing. That was what led us to kind of keep that group in quiet for a while. And after a long time thinking, we're like, how can we continue to provide that experience and value? It's like, full disclosure, we've been a production house all this time. We've been. We don't. We don't teach. We don't. You know, we've have. We have done workshops here and there. But, like, we're not. We're not. We don't consider ourselves like the gurus of content. Right? Like, we share things that we're doing. We share things that other creators sharing. Our podcasts, like, we document the journey. We do all these things, but we don't consider ourselves a guru. So when people are like, hey, guys, you need. You know, we want to be part of this community. When I be part of this thing with you guys. We didn't really know what. What. What was. What that was until we met this incredible woman called Stacy. Shout out Stacy, who's right. Now, if you're in the. In the. In the challenge, you probably seen her in a couple of the videos, and she was like, oh, my God, guys. Like, your energy is so contagious. I want to be a part of this. I want to support you guys. And we basically license her. Her framework on challenges. Not 45 days is 17 days. So you Know, by the time this is out, we'll probably almost over with it. And the initial thing that she likes to do is something called My People Party. And that's what called my attention. That's why I was like, oh, my gosh, this is awesome. Because onto this point, a lot of the feedback that we get from, like, events online is, hey, do a webinar. Hey, do a paid thing. Hey, go sell something. Hey, invite everybody and do the two, three, the three secrets. And then you sell the rest. And it's almost like everybody's, like, desensitized to that already. Like, they don't. They don't want that. That's not what people are looking for. And we've seen it. We've seen it in the industry. In the industry. It's like, probably if you're executing webinars today, I think people are not responding. Like, they were responding to these webinars and these things about three years ago where they're like, oh, yeah, I'm learning all these things, and I want to move into it. They already know what's coming. They're already. They can smell it from the first email. So that's why we were so against it. We didn't really want to create that experience. We didn't really want to copy anybody. We're like him. And, like, we've been true to ourselves publishing. We've been true to ourselves with our podcast, with our relationships with the things that we do. How can we make it our own? How can we make it a little bit different? And that's when Stacy came in, and we were like, oh, my gosh, that's awesome. With My People Party. I think that's a great starting point. So over the last week or so before I'm recording this, I was in an event in the Florida Keys, and I immersed myself in sending specific emails and specific DMs to the people that have been on the group, inviting them to first, like, the My People Party. And then the challenge that at the time is this recording starting in a couple of days. But the response was one exciting second. Overwhelming. We had about 40 people to join the call live in there with us. We had about 20. And it was so fun to share a lot of time with them and in there. And like I said at the beginning of the episode, the huge feeling, overwhelming, positive feeling that I got was the. The new sense of community. And here's the framework of the. Of the call if you want to try it out. Like I said, it's called My People Party. I basically said, hey, guys, we're going to be. I lean in the fact that the group has been inactive for a long time. And I'm like, look, we're done with this. We're ready to get things started again. We're going to go and we're going to meet on Zoom. If you want to come in and join, it's completely free. We're going to hang out, we're going to network, and we're going to go from there. So when we join, Stacy was there. Obviously, the objective is, hey, we're doing this. But at the same time, we wanted to let people know about the challenge that's starting on the 12th. That's already on our way. But here's what we're going to do. We're going to go, Louise, why don't you share why we're doing this? So I share what we're doing. And in part, to revive the groove, to get connected again. We felt like we've been disconnected from long time, and I think a lot of people in our community can benefit from knowing each other. And then from that moment on, we went one by one, you know, introducing ourselves and kind of sharing what we do and how we do it really quick. And then what started to happen was awesome. This was not planned is in the chat, we're like, oh, my gosh, I need that. Oh, my gosh. Like, this was so cool. Can we connect? Hey. Oh, my God. Like, what you just said was, like, really impactful. And it turns out that two of the members actually lived across each other in the same city they did not know about. So they immediately started, you know, chatting with each other inside of Zoom, and they coordinated a meeting. And now collaboration happens and is a win win for everybody. And I'm like, oh, my gosh. Like, this is it. This is what we're looking for. In this world of online content, of online locations or everything, everything has to be online through FaceTime or through a camera. It's like we crave these connections. That's why events are so powerful. And this my people party was awesome. So Fonzie was kind of like running the things behind the scenes and he's like, hey, share this with them. And he shared like a Google document that we got from a different event that was really impactful. Sorry, I got something on my eye. There we are. And in that little Excel sheet, we had, you know, name, LinkedIn profile, email, phone number, you know, how can I help and what do I need help with? And it was incredible because as soon as we put it up there for everybody, everybody started filling it up and now connections can be made and now moving the needle forward can be made. And that's probably something that's been happening in the group right now as we're running this challenge. So again, fast forward, we end up the meeting, we announce the challenge, Everybody's excited, they want to be a part of it, which, by the way, is completely free. So if you're listening this for the first time, just go to Content is profit in the. In Facebook. In Facebook group. It'll show up. Or you can go also to be monetized. It will ask you to download our monetization guide and then you can go from there into the Facebook group. We're happy to have you and host you and start doing these things. But after that was done, I sat down and I was reflecting. We're not out here to get tactics and things and maybe some are. But after that the high is done. After we've read the lead magnet, after we read the email, we need a place to go share it. We need a place to connect with other people that are going through the same challenges as we are. We need a place where we're connecting and we're collaborating to solve our own problems. And that's why I'm so excited and motivated to do this, is because business Creator Club is the next stage. And that location and that space online first is the place where we're going to start creating those relationships and moving the needle forward. So, yes, we'll continue to produce content. We'll continue to have the agency, if you're interested, happy to do that. But at the same time, I think as business creators, we need a space where we can share our wins, our pains, and go and collaborate and find the other people that are going to help us move the needle forward. So I just come here today to share my thoughts on what happened on. I guess reaffirming my own thoughts on, like, this is the right thing that we're going to do. We felt good when we saw everybody connecting and they're going to the organizer and Stacy texted me right after, like, oh, my gosh, like, your people are awesome. It's like, no, no, they're not my people. They're like, I'm. Like, I'm. There's almost right. The people that are in the group are so good, high energy, so willing to collaborate, to help, to support, and that's what we want in, in our community. So if you are planning on a community or if you have a very successful community. I would love to hear from you. I would love to bring you on the show and continue to have this conversation. But for us, this journey is just starting on that side. So for those kind of keeping track of what's going on in the world of bizarre, you can go to Bizrose Co, forward slash monetize or forward slash 45, the number 45 live. That's going to take you to our two resources that we have live at the moment and then into the Facebook group. You can also be part of the challenge that's being hosted right there. And then you can go into business Creator club. And then for those that want production, we have the studio. You're more than welcome to come to Jacksonville, Florida studio podcastsuites.com and if you want something a little more robust when it comes to podcast episodes, YouTube videos, clips, you can join us at Content Momentum. Just send me a dm. I'm happy to help you out. So for now, that's the ecosystem, that's what we've been working on so hard to provide. And any feedback is welcome. We are a lean team, lean and mean. But we're doing our best to keep up and support you in any of these spaces when it comes to publishing and right now, the community. So if you have any ideas for events, we have somebody in there too that's in the world of yachts and they're doing an incredible meetup. So we've been talking about, should we do a meetup in a yacht? That would be awesome. But anyways, lots of fun things and thank you for allowing me to share with you here in the channel, in the podcast. And yeah, thank you so much for tuning in. I will see you on the next episode. Take care.