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Stop obsessing over lead generation and start building a real marketing machine.

In this episode, Matt Jones (Founder of Tradie Web Guys & Host of The Site Shed) lays out the future of contractor marketing - from strategy and systems to for contractors and smarter, higher-quality leads.

If you’re a contractor who feels like you’re spending more on ads but not seeing profit, this conversation will change how you think about marketing forever.

🔥 What You’ll Learn in This Episode

By the end of this episode, you’ll know how to:

Build a real marketing strategy (not just random tactics or “more leads”)
Define the right success markers so you know if your marketing is actually working
Use customer lifetime value to make smarter marketing decisions
Increase conversions without just pumping more cash into ads
Position yourself as the go-to expert in your market
Use 58 ai marketing tools to boost SEO, follow-up, and customer support
Take the first practical AI step as a contractor today

00:00-Intro

03:35-Defining a Marketing Strategy

07:58-The Truth About Generating Leads

10:10-Defining the Ideal Customer and Screening Process

13:07-Focusing on Customer Lifetime Value (LTV)

25:18-Achieving Consistent Growth and Predictability

30:53-Balancing Lead Generation and Branding

42:37-Implementing a Paid Priority Program for High-Ticket Services

264. How To Build a Modern Marketing Strategy - Matt Jones