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Is your remodeling company being recommended by ChatGPT, Gemini, and Claude — or would you even know if it was? In this episode of the Contractor Growth Network podcast, Logan sits down with Patrick Sculley, CGN's in-house SEO lead, to walk through a 90-day plan for getting cited in AI search.

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They start with the basics — what "cited" actually means, why personalization is making AI results different for every searcher, and why the old SEO formula of "more reviews + more backlinks = trust" doesn't hold the same weight anymore. Then they break the 90 days into three sprints. Days 1–30: run a visibility audit, fix your service pages and About page, and figure out what the LLMs already know about you. Days 31–60: build first-party content — call recordings, FAQs, cost articles, project pages, and YouTube videos that AI can pull from. Days 61–90: spread your influence beyond your own website with reviews on Houzz and Angie, Reddit answers, association memberships, and press mentions.

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The conversation also gets into CGN's "client brain" — the system we've been building so that every blog, page, and ad we write for a client is sourced from their actual transcripts, calls, and brand voice instead of generic keyword targeting.

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If you've ever opened ChatGPT, asked "who's a good remodeler in my area," and not seen your name come up — this episode lays out the exact 90-day path to fix that.

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🎯 Timestamps

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00:00 — Is your remodeling company being recommended by ChatGPT, Gemini, or Claude?

02:50 — What "cited" actually means in AI search

16:09 — How realistic is 90 days, and what foundation do you need first?

19:00 — The most-crawled page on your site

24:14 — Day 1–30: how to run your AI visibility audit

30:31 — Quality vs. quantity: why pumping out blogs will backfire

33:18 — Why your search results look different from your neighbor's

47:32 — Day 31–60: turning sales-call FAQs into website content

54:51 — Inside CGN's "client brain" and why it changes what we write about

01:04:01 — Chunked indexing: why one long article can replace ten short ones

01:08:26 — Day 61–90: amplification, reviews, Reddit, and associations

01:14:54 — Do NARI and Chamber of Commerce memberships move the needle?

01:18:40 — How to re-measure your visibility at the end of 90 days