In this episode, I sit down with Madison Utendahl, founder, CMO, & writer of Burnt on Substack, for her second time on the show. Madison walks us through why she shut down her agency at the height of its success and what it actually took to separate her identity from her work. She opens up about the guilt and shame that shaped her need to succeed, her 70/30 rule for keeping part of her life untouched by monetizing, and the ketamine therapy experience that helped her heal. Plus, why she believes burnout recovery is bullshit and prevention is the only real strategy.

Key Takeaway / Points:

Why she closed her profitable agency and the offer she walked away from
The 70/30 rule: letting a job just be a job so 30% of your life holds no financial expectation
Why "quit your job and follow your passion" doesn't work anymore, and what burnout prevention looks like instead
Moving from guilt and shame around financial privilege into responsibility
How she grew her following on social media in 60 days
Her non-negotiable 15 minutes every morning to prevent burnout, plus ketamine therapy, phone-free mornings, and finding gratitude in the smallest moments

Check out Madison’s Substack BURNT

Listen to Madison’s first episode on the podcast HERE

Articles about company's laying off employees & replacing with AI:

https://www.fastcompany.com/91332763/going-ai-first-appears-to-be-backfiring-on-klarna-and-duolingo

https://www.fastcompany.com/91468582/klarna-tried-to-replace-its-workforce-with-ai

Follow Madison:

Instagram: @madison.utendahl

TikTok: @madison.utendahl

Substack: BURNT

Website: madisonutendahl.com

Follow me:

Instagram: @cameronoaksrogers

Substack: Fill Your Cup

Website: cameronoaksrogers.com

TikTok: @cameronoaksrogers

YouTube: Cameron Rogers