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Empathy. What does that word really mean?

I wonder how many times you’ve heard the word used and you’ve nodded along but not really grasped what it is or why it matters?

Today on Conversations with Good Humans, I’m talking with some of my friends who are fellow sales trainers about the topic of empathy in sales. This recording captures the best of the discussion from social audio, where we held a live discussion about how to demonstrate empathy while selling.

This podcast episode will help you better understand empathy as an emotional intelligence trait, which, for many, isn’t a very concrete idea.

Mentioned in this episode:
Liz Heiman on LinkedIn
Yoram Stone on LinkedIn
Vicki Gurney on LinkedIn
Liz Cortes on LinkedIn

45:T4e3,

When was the last time you heard someone say, "Sales is the best job ever?"What if you discovered that selling is a great way to have a positive impact on the lives of your customers? It is possible! Catherine Brown, best-selling author of the book How Good Humans Sell®, hosts this podcast where she interviews Good Humans and discusses ways to sell with dignity and remain true to our values. Listen in and learn how to make sales the best job ever.

More about Catherine: Catherine is the founder and CEO of the Good Humans Growth Network™ which comprises communities of extraordinary people who create healthy businesses. She is an entrepreneur, community facilitator,

How to Show Empathy in the Sales Process