Podcast
Conversations with Good Humans
Hosted by Catherine Brown · EN
When was the last time you heard someone say, "Sales is the best job ever?"What if you discovered that selling is a great way to have a positive impact on the lives of your customers? It is possible! Catherine Brown, best-selling author of the book How Good Humans Sell®, hosts this podcast where she interviews Good Humans and discusses ways to sell with dignity and remain true to our values. Listen in and learn how to make sales the best job ever.
More about Catherine: Catherine is the founder and CEO of the Good Humans Growth Network™ which comprises communities of extraordinary people who create healthy businesses. She is an entrepreneur, community facilitator, sales professional, and author.
Catherine founded the How Good Humans Sell Community to complement her book, How Good Humans Sell: The Proven Path to B2B Sales Success*, in which she combines best sales practices with psychology principles.
Catherine lives in Houston with her family. She enjoys reading, planning her next globetrotting adventure, watching sci-fi, and hosting dinner parties. She has a BA from Rice University and is StoryBrand marketing-trained.
10episodes
Episodes
Newest firstAll episodes
Colleen Stanley- Emotional Intelligence in Selling
Oct 21, 202200:48:59Tap to summarizeColleen Stanley, sales trainer and author of the great book called Emotional Intelligence for Sales Success is our guest for this episode. Colleen's sales training is unique because she focuses specifically on building EQ in sales. In addition to speaking about emotional intelligence, you'll hear Colleen talk about work/life balance and her opinion might surprise you. Also, Colleen offers a really nice gift for all listeners, so don't miss that toward the end of the episode. Mentioned in this episode:Colleen Stanley on LinkedInColleen's booksSteven CoveyEmail Colleen
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Bonus Episode 2- Dana Williams
Oct 14, 202200:08:40Tap to summarizeMy Podcast Producer, Jolly Dixon, joins me to talk about our big take-aways from Episode 15's conversation with my friend Dana Williams. If you haven't heard that conversation yet, This Cliff's Notes version is a great introduction. Listeners will be inspired by the way Dana focuses on the strengths people have rather than weaknesses. Mentioned in this episode:Dana Williams interview episode 15Learn more Dana at her website here Learn about the Clifton Strengths Assessment here Music composed and arranged by Luke Brown. Find him on TikTok @lukasaftermidnight
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Liz Heiman- Beliefs in Selling
Oct 7, 202200:48:56Tap to summarizeWhat starts out as a discussion of habits in sales, turns into a masterclass on complex B2B sales.My guest on Conversations With Good Humans is sales consultant and expert Liz Heiman. Liz grew up in selling as her father was co-founder of Miller Heiman. She has created a name for herself with her own firm and generously shares her wisdom in this episode.Listen for Liz to explain what sales habits she considers to be so basic that she returns to them over and over again. You may just want to copy her!Mentioned in this episode:Liz Heiman on LinkedIn Yoram Stone on LinkedInBill Ganon on LinkedIn https://www.regardingsales.comAlan Stein Jr. on Ed Mylett's podcast
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Tuesday Tip 13- A in B.E.A.R. Sales Sequences
Sep 26, 202200:10:04Tap to summarizeIf you're building the positive beliefs about sales, you're starting to look for ways to put those beliefs into practice by actually doing sales like a good human. What does that look like? In this episode, I share the actual steps I teach my clients. Not only do I teach these steps, I have been using them myself for over 25 years of selling. As you get busy, you'll see how important it is to keep your beliefs in focus every step of the way.Mentioned in this episode:Book How Good Humans Sell (Affiliate link)Join my email list for more sales insightsMusic composed and arranged by Luke Brown. Find him on TikTok @lukasaftermidnight
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Drew Bird- Emotional Intelligence
Sep 23, 202200:46:04Tap to summarizeToday on Conversations with Good Humans I'm talking with Drew Bird, emotional intelligence trainer, expert, and the author of the great book (that I've read twice!) called the Leader's Guide to Emotional Intelligence. His organization called the EQ Development Group, trains leaders and their teams to improve their efficiency and effectiveness through improved emotional intelligence.I hope that it's encouraging as you hear that EQ, for all of us, it isn't something that is fixed. Each of us can grow in the areas that we need to, to relate to humans the way that we want. Thank goodness for that growth. If you like this episode, please rate this podcast. It will help others find it and let me know what topics to cover in the future.Mentioned in this episode:Drew Bird on TwitterDrew Bird on LinkedInLeader's Guide to Emotional Intelligence (affiliate link)The Sales Life with Marsh Buice
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Tuesday Tip 12 A and R in BEAR
Sep 13, 202200:06:51Tap to summarizeSometimes people set goals that are too low because they're not actively practicing thinking about their new identity. They're not moving towards something. Every single human being is capable of taking stock of where they are right now, the results they have in their life. In this episode, we look at the R and the A in the B.E.A.R. model. We talk about the results we want to have, what we want life to look like. And then we'll start to consider the actions we take to get there.There's a bit of challenge, if you choose to do it, that will bring clarity to what you want your life to look like. It may seem a little morbid, but it's a good challenge so listen for that toward the end of the episode.Mentioned in this episode:Ed MylettThe Pilgrim's ProgressDonald Miller's Hero on a Missionsupport@extraboldsales.comMusic composed and arranged by Luke Brown. Find him on TikTok @lukasaftermidnight
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How to Show Empathy in the Sales Process
Sep 9, 202200:40:28Tap to summarizeEmpathy. What does that word really mean? I wonder how many times you’ve heard the word used and you’ve nodded along but not really grasped what it is or why it matters?Today on Conversations with Good Humans, I’m talking with some of my friends who are fellow sales trainers about the topic of empathy in sales. This recording captures the best of the discussion from social audio, where we held a live discussion about how to demonstrate empathy while selling. This podcast episode will help you better understand empathy as an emotional intelligence trait, which, for many, isn’t a very concrete idea. Mentioned in this episode:Liz Heiman on LinkedIn Yoram Stone on LinkedIn Vicki Gurney on LinkedInLiz Cortes on LinkedIn
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Tuesday Tip 11- A in B.E.A.R.- Revenue Generating Activities
Aug 30, 202200:04:18Tap to summarizeEntrepreneurs and first time sellers have a lot to manage. In this podcast, I help you determine which activities generate revenue so that your time and resources aren't spent unwisely.If you enjoy these Tuesday Tips every other week, subscribe/ follow Conversations With Good Humans.Music composed and arranged by Luke Brown. Find him on TikTok @lukasaftermidnight
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Meg Rentschler- Clarity for Coaching
Aug 26, 202200:47:16Tap to summarizeMentor, coach, or therapist? Sometimes it's a challenge to know what help is best as you're moving forward. Meg Rentschler, mentor to coaches, professor of coaching at the University of Texas at Dallas, executive coach with her own clients AND podcast host of STaR Coach Show, wears all these hats. She knows how to talk with people and how to train people to become coaches. I really enjoyed getting some tips on my own coaching calls with clients and I think you will too. This podcast episode will help you be a better communicator with your own clients. Or, if you're wanting to move into coaching, this episode is for you. Mentioned in this episode:STaR Coach Show with Catherine episode 299Meg Rentschler on LinkedInSTaR Coach Show with Kemia Sarraf episode 232A Focus on ResultsCoach Academy InternationalCoachingFederation.orgMusic composed and arranged by Luke Brown. Find him on TikTok @lukasaftermidnight
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Bonus Episode- How Kevin Freidberg Gets a High Conversion Rate
Aug 23, 202200:10:54Tap to summarizeOur first Bonus Episode! My Podcast Producer, Jolly Dixon, joins me to talk about our big take-aways from Episode 21's conversation with my friend Kevin Freidberg. If you haven't heard that conversation yet, This Cliff's Notes version is a great introduction and you'll get to meet Jolly. Listeners will be inspired by the way Kevin communicates with his prospects and will be inspired to think creatively about their own outreach. Follow Kevin and subscribe to his daily email at his website below.Mentioned in this episode:Episode 21Kevin Freidberg on LinkedIn7-Second WebsitesCatherine on LinkedInMusic composed and arranged by Luke Brown. Find him on TikTok @lukasaftermidnight
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