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What starts out as a discussion of habits in sales, turns into a masterclass on complex B2B sales.

My guest on Conversations With Good Humans is sales consultant and expert Liz Heiman. Liz grew up in selling as her father was co-founder of Miller Heiman. She has created a name for herself with her own firm and generously shares her wisdom in this episode.

Listen for Liz to explain what sales habits she considers to be so basic that she returns to them over and over again. You may just want to copy her!

Mentioned in this episode:
Liz Heiman on LinkedIn
Yoram Stone on LinkedIn
Bill Ganon on LinkedIn
https://www.regardingsales.com
Alan Stein Jr. on Ed Mylett's podcast

45:T4e3,

When was the last time you heard someone say, "Sales is the best job ever?"What if you discovered that selling is a great way to have a positive impact on the lives of your customers? It is possible! Catherine Brown, best-selling author of the book How Good Humans Sell®, hosts this podcast where she interviews Good Humans and discusses ways to sell with dignity and remain true to our values. Listen in and learn how to make sales the best job ever.

More about Catherine: Catherine is the founder and CEO of the Good Humans Growth Network™ which comprises communities of extraordinary people who create healthy businesses. She is an entrepreneur, community facilitator, sales professional, and author.

Catherine founded the How Good Humans Sell Community to complement her book, How Good Humans Sell: The Proven Path to B2B Sales Success*, in which she combines best sales practices with psychology principles.

Catherine lives in Houston with her family. She enjoys reading, planning her next globetrotting adventure, watching sci-fi, and hosting dinner parties. She has a BA from Rice University and is StoryBrand marketing-trained.

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