“Take writing whatever way you want, but don’t take it lightly”. That’s more or less what Stephen King, one of the most prolific and successful authors of the twentieth century, says about how you should write. And clearly, it’s worked for him.

In this episode of the Copy Kit Podcast, two copywriters examine Stephen King’s memoir On Writing. They explore Stephen King’s writing toolbox, unpack his editing process and contrast fiction writing and copywriting best practices. If you’re a copywriter who’s secretly harbouring the germ of a novel in your Google Drive, this episode is for you. Stay to the end to hear what Sarah and Nicole take from King’s work to apply to their own copywriting.

If you enjoyed this episode, make sure to subscribe so you can hear how Nicole and Sarah got on in the next episode of Copy Kit.

Timestamps

[0:45] “An interesting choice for us”: Nicole and Sarah introduce this week’s book

[2:50] Do you have to be a Stephen King fan to read this book?

[6:00] What you learn about writing from reading Stephen’s life story

[11:40] Is it bad to be a ‘commercially successful writer?’

[15:50] No plotting, high disciple—King’s approach to writing

[18:20] The ‘what if’ concept of writing

[20:30] King’s recommended writing quotas

[21:45] Vocabulary: the top layer of King’s writing toolbox

[26:40] Get your grammar simple

[29:15] Paragraphs: the last layer of your writing toolbox

[32:25] Pop! versus On Writing: two different ways to use literary devices

[36:00] Door open, door closed: how to edit your writing like Stephen King

[40:40] Why copywriters should read bad books

[43:40] Nicole’s three implementation points

[48:40] Sarah’s three implementation points

[59:25] How you can support the Copy Kit podcast

Links and Resources Related To This Episode

Buy your copy of On Writing by Stephen King

Never Flinch by Stephen King

Rita Hayworth and the Shawshank Redemption by Stephen King

Copy Kit’s Smart Brevity episode

Desperation by Stephen King

Stay In Touch With The Copy Kit Team

Join the Copy Kit Membership here

Check out our website

Email: podcast@trieditcopy.com

Well hello there, copywriting friend!

This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business.

We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.

Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.

Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.

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KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/