Podcast
Copy Kit
Hosted by Sarah Hopkinson and Nicole Hyman · EN
Well hello there, copywriting friend!
We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.
Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.
Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Copy Kit podcast. It’s your commitment to becoming a better copywriter.
#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy #BooksAboutCopywriting #BecomeABetterCopywriter #BookGroup #BookDiscussion #Copywriting
14episodes
Episodes
Newest firstAll episodes
Will AI Kill Copywriting? ('Human Edge in the AI Age' Discussion Episode)
5d ago00:55:38Tap to summarizeEver since the podcast started, Nicole and Sarah have raised the question of AI in copywriting, probably in most episodes. But in today’s episode, instead of mentioning AI and then pausing the recording for a lie down, they’re going there. Yes. In this episode of Copy Kit, copywriters Sarah and Nicole stare down the barrel of AI and share their thoughts, fears and anxieties about what it means for their freelance businesses. Luckily, they’re joined by special guest Oluchi Udeh, email copywriter and AI optimist, to lighten the mood and give a fresh perspective on how AI could boost the copywriting industry. Whether you’re an AI optimist or AI doomer, please check out Nitin Seth’s book and let the Copy Kit team know if you agree with him. They’d love to hear your perspective! Get in touch via the links below. Timestamps[1:05] Welcome to our special guest, Lu![2:00] Today, Nicole and Sarah are *going there*: Introducing this episode’s book[5:55] Lu shares why she’s optimistic about AI[7:35] The copywriters unpack some of Nitin Seth’s statistics about AI[12:35] How leaning into our spirituality can help us prepare for the AI age[18:35] Nitin Seth’s use of the Problem-Agitation-Solution framework [20:20] What jobs will humans do in the AI age? [21:35] Seth’s POSSIBLE framework and the mantra that Lu appreciated the most[29:50] Is entrepreneurship the answer? [34:05] Embracing the duality of the AI age [37:55] What will Lu implement from the book?[41:30] Is there a future for email copywriters? [46:30] “I’m going to write my own mantra”: Nicole’s implementation points[48:35] Sarah shares her three implementation points [52:45] Lu’s not nervous about AILinks and Resources Related To This EpisodeBuy your copy of Human Edge in the AI Age by Nitin SethConnect with Oluchi on LinkedInCheck out Lu’s websiteStay In Touch With The Copy Kit TeamJoin the Copy Kit Membership hereCheck out our websiteEmail: podcast@trieditcopy.comWell hello there, copywriting friend! This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business. We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud. Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter. And if you want to know more about us, stalk us here:Nicole on LinkedInCheck out Nicole's new website!Sign up for Nicole’s email listSarah’s websiteSarah on LinkedInSarah on InstagramSign up for Sarah’s email list#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategyKEYWORDSCopywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketingMusic Credits: Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/
Transcribe →Copywriters, Get Over Your Writer's Block With Help From Stephen King ('On Writing' Follow-up)
2w ago00:49:44Tap to summarizeWhat’s the overlap between writing fiction and writing copy? There isn’t much, as some would say, but they do both involve you sitting down at your damn desk, staring at a screen (or page) and cranking the words out. And if you’ve ever suffered from writer’s block, you’ll know how difficult that can be to overcome. Over to you, Stephen King. In this episode of Copy Kit, hosts Nicole and Sarah regroup to discuss Stephen King’s On Writing. On the face of it, this part-memoir, part-writing instruction manual shouldn’t have too much bearing on copywriters who write to connect clients with their ideal audience. But perhaps some of King’s discipline and his attitude to his work will help copywriters who struggle to get words on the page. You’ll also hear tips on how to squeeze reading more books into your busy day (yes, audiobooks do count!) and how to set a writing goal that makes sense for you. To hear more from Nicole and Sarah and their Copy Kit special guests, subscribe to the Copy Kit podcast and check out the membership programme on their website! Timestamps[0:40] It’s implementation time! What today’s episode of Copy Kit is about[2:15] Nicole sums up On Writing[3:55] How Stephen King thinks about his own work[8:15] Nicole’s implementation points: Did Nicole manage to write 1,000 words a day?[17:50] How a daily writing goal can help copywriters hone their craft[18:30] Nicole’s second implementation point: Centring reading in her life[21:15] And Nicole’s last implementation point: Building a copywriting toolkit [23:10] Sarah’s first and second implementation points [25:15] Can copywriters write with the ‘door closed’?[31:10] Sarah’s third implementation point: reading a book by Stephen King [33:15] Sarah’s tip for squeezing more reading into your day[35:40] Does reading more help your writing? [39:35] Reading vs. watching TV: which one benefits your copywriting the most?[42:40] It’s official! Audiobooks count as reading [44:20] Sarah’s book recommendations[46:25] Should copywriters read On Writing? Links and Resources Related To This EpisodeBuy your copy of On Writing by Stephen KingBig Magic by Elizabeth GilbertDesperation by Stephen KingMagpie Murders by Anthony HorowitzHawthorne series by Anthony Horowitz Stay In Touch With The Copy Kit TeamJoin the Copy Kit Membership hereCheck out our websiteEmail: podcast@trieditcopy.comWell hello there, copywriting friend! This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business. We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud. Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter. And if you want to know more about us, stalk us here:Nicole on LinkedInCheck out Nicole's new website!Sign up for Nicole’s email listSarah’s websiteSarah on LinkedInSarah on InstagramSign up for Sarah’s email list#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategyKEYWORDSCopywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketingMusic Credits: Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/
Transcribe →Can Stephen King Make You A Better Copywriter? ('On Writing' Discussion)
3w ago00:37:04Tap to summarize“Take writing whatever way you want, but don’t take it lightly”. That’s more or less what Stephen King, one of the most prolific and successful authors of the twentieth century, says about how you should write. And clearly, it’s worked for him.In this episode of the Copy Kit Podcast, two copywriters examine Stephen King’s memoir On Writing. They explore Stephen King’s writing toolbox, unpack his editing process and contrast fiction writing and copywriting best practices. If you’re a copywriter who’s secretly harbouring the germ of a novel in your Google Drive, this episode is for you. Stay to the end to hear what Sarah and Nicole take from King’s work to apply to their own copywriting.If you enjoyed this episode, make sure to subscribe so you can hear how Nicole and Sarah got on in the next episode of Copy Kit.Timestamps[0:45] “An interesting choice for us”: Nicole and Sarah introduce this week’s book[2:50] Do you have to be a Stephen King fan to read this book?[6:00] What you learn about writing from reading Stephen’s life story[11:40] Is it bad to be a ‘commercially successful writer?’[15:50] No plotting, high disciple—King’s approach to writing[18:20] The ‘what if’ concept of writing[20:30] King’s recommended writing quotas[21:45] Vocabulary: the top layer of King’s writing toolbox[26:40] Get your grammar simple[29:15] Paragraphs: the last layer of your writing toolbox[32:25] Pop! versus On Writing: two different ways to use literary devices[36:00] Door open, door closed: how to edit your writing like Stephen King[40:40] Why copywriters should read bad books[43:40] Nicole’s three implementation points[48:40] Sarah’s three implementation points[59:25] How you can support the Copy Kit podcastLinks and Resources Related To This EpisodeBuy your copy of On Writing by Stephen KingNever Flinch by Stephen KingRita Hayworth and the Shawshank Redemption by Stephen KingCopy Kit’s Smart Brevity episodeDesperation by Stephen KingStay In Touch With The Copy Kit TeamJoin the Copy Kit Membership hereCheck out our websiteEmail: podcast@trieditcopy.comWell hello there, copywriting friend!This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business.We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.And if you want to know more about us, stalk us here:Nicole on LinkedInCheck out Nicole's new website!Sign up for Nicole’s email listSarah’s websiteSarah on LinkedInSarah on InstagramSign up for Sarah’s email list#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategyKEYWORDSCopywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketingMusic Credits:Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/
Transcribe →Two Copywriters Put Pop! To The Test (Pop! Follow-Up)
4w ago00:40:45Tap to summarizeImagine being able to create the perfect headline, tagline or naming copy, every single time. That’s the promise of Pop! by Sam Horn: a systematic process to generate endless ideas that will make your copy POP! But does that big promise really deliver? Two copywriters take the Pop! techniques and apply them to their own businesses and to their copywriting podcast. Tune in to find out if their copy popped…Nicole and Sarah begin by giving a brief overview of the theory and techniques of Sam Horn’s 2006 book, Pop! Sarah shares how the Pop! process compared to using AI to help you generate copy ideas and Nicole gives feedback on how she felt using Pop! to help write website copy for her new venture, Copy Therapy. At the end of the episode, the copywriters do their first ever copy head-to-head as each writer shares her idea for a tagline for the Copy Kit Podcast! Which do you like best?If you’d like to follow Nicole and Sarah’s approach and master copywriting techniques in a more structured, systematic way, check out the Copy Kit membership. It’s like the podcast, with extra chunky copywriting thoughts in a creamy sauce, delivered to your inbox every week.Timestamps[0:20] “Theory-light and technique-heavy”: Nicole and Sarah introduce and summarise Pop![3:55] Nicole’s first implementation point: W9-ing her new copy business[10:45] How the Pop! techniques compare to playing around with words[13:30] Nicole’s swipe file of fun[15:20] Sarah’s first implementation point and a head-to-head of Pop! versus AI[23:05] Which copywriters would benefit from reading Pop!, Sarah?[26:05] Copy Kit’s first ever live copy reveal! Nicole shares her ideas first[29:45] Sarah’s branding ideas for Copy Kit[37:00] Sarah’s reflections on Pop![38:15] Why the Copy Kit membership might be right for youLinks and Resources Related To This EpisodeBuy your copy of Pop! by Sam HornSam Horn’s websiteSarah’s Pop! implementation points doodlingsStay In Touch With The Copy Kit TeamJoin the Copy Kit Membership hereCheck out our websiteEmail: podcast@trieditcopy.comWell hello there, copywriting friend!This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business.We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.And if you want to know more about us, stalk us here:Nicole on LinkedInCheck out Nicole's new website!Sign up for Nicole’s email listSarah’s websiteSarah on LinkedInSarah on InstagramSign up for Sarah’s email list#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategyKEYWORDSCopywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketingMusic Credits:Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/
Transcribe →What Does It Take To Make Your Copy Pop? ('Pop' Discussion)
Jun 900:50:42Tap to summarizeYou came up with a genius business idea. It’s a sure-fire winner. Now you just need to get those investors on board so you can get the cash you need and get your idea off the ground. And you’ll get those investors by… showing them some graphs? Describing your 6- and 12-month business plans? No. This will not work. What you need to do is to craft a pitch that will POP!Pop! is a guide to getting your idea to stand out, instantly. It’s a framework and a list of techniques to help you quickly and easily generate a name, tagline, subheadings and other marketing materials using simple, repeatable steps. If you’re an experienced copywriter, you may think that you’ve moved beyond Pop!, but in this episode of the Copy Kit Podcast, copywriters Sarah and Nicole share their thoughts on the book and the new techniques they learnt from it. Tune in to hear their favourite Pop! Exercises, plus Sarah’s angst about naming her business.If you enjoyed this episode, make sure you’re subscribed to the Copy Kit Podcast so you catch next week’s episode, which will feature Nicole and Sarah’s first ever live copy rap battle!Timestamps[0:30] Welcome to this episode’s book: Pop! by Sam Horn[2:15] Nicole gives a quick summary of Pop! [7:00] How Pop! helps copywriters explain their job to their families[8:30] Nicole unpacks the first ‘P’ of Pop!: Purposeful[10:20] O stands for Original[11:20] And the second P stands for Pithy[12:25] Why do you need to fill in Pop’s W9 list for the book to work?[16:30] How to get the most out of Pop! [19:05] Sarah outlines the exercises listed in Pop![21:45] Is Pop! the antidote to AI?[25:15] Sarah and Nicole each share their favourite technique from Pop![30:35] How do you know when you’ve come up with the right product name or tagline?[39:45] Nicole gives her three implementation points[43:05] And Sarah outlines her three implementation points[48:30] What are the rules of a Copy Rap Battle?Links and Resources Related To This EpisodeBuy your copy of Pop! by Sam HornStay In Touch With The Copy Kit TeamJoin the Copy Kit Membership hereCheck out our websiteEmail: podcast@trieditcopy.comWell hello there, copywriting friend!This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business.We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.And if you want to know more about us, stalk us here:Nicole on LinkedInCheck out Nicole's new website!Sign up for Nicole’s email listSarah’s websiteSarah on LinkedInSarah on InstagramSign up for Sarah’s email list#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategyKEYWORDSCopywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketingMusic Credits:Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/
Transcribe →Influence In Action: How Copywriters Can Use Cialdini's Tactics Ethically ('Influence' Follow-Up)
Jun 201:06:58Tap to summarizeAsk any big copywriter to name a book that inspired them, and it’s pretty much guaranteed that their top 10 list will include Robert B. Cialdini’s Influence. It’s the daddy of marketing. But are you ready to read it? And if you do, will you ever be the same afterwards?In this follow-up episode, copywriters Nicole and Sarah and special guest case study specialist Rob Beadle share how they got on with applying the principles of Influence to their work. They unveil instances of Influence in their daily lives and give their perspective on how persuasion can be ethical. Listen out for Rob’s lesson on how to create social proof for a product you’ve not yet launched and Nicole’s innovative tactic to use reciprocation in a way that doesn’t feel icky—and isn’t another lead magnet.If this episode of Copy Kit got you interested in Influence, please reach out and let Nicoke and Sarah know! You can check out links to the Copy Kit Membership below and find examples of Influence in Sarah and Nicole’s work and copywriting businesses. Subscribe to the podcast to catch the next episode with another analysis of a book about copywriting.Timestamps[0:40] Welcome back to the podcast, Rob Beadle![1:50] How Crocs use Influence to get us to buy their shoes, plus other instances of Influence IRL[7:10] Rob recaps his implementation points and covers his experiment with the contrast principle[13:30] How can you get social proof for a product or service you’ve not launched yet?[18:30] Rob defends himself against the principles of Influence[22:00] Ethical marketing tactics for online service providers and sellers of physical goods[27:10] Nicole’s first implementation point: How can we use reciprocity without creating *another* lead magnet?[33:35] Commitment and consistency as a marketing tool[36:40] World first: A live copy walk-through on the podcast![40:50] Sarah unpacks pitching with commitment and consistency[47:05] But what actually is social proof?[54:45] Following Cialdini’s call to arms[1:00:35] Who should read Influence?Links and Resources Related To This EpisodeBuy your copy of Influence by Robert B. CialdiniCheck out Rob Beadle’s websiteConnect with Rob on LinkedInSarah’s Commitment And Consistency PitchSarah’s non-traditional social proof LinkedIn postStay In Touch With The Copy Kit TeamJoin the Copy Kit Membership hereCheck out our websiteEmail: podcast@trieditcopy.comWell hello there, copywriting friend!This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business.We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.And if you want to know more about us, stalk us here:Nicole on LinkedInCheck out Nicole's new website!Sign up for Nicole’s email listSarah’s websiteSarah on LinkedInSarah on InstagramSign up for Sarah’s email list#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategyKEYWORDSCopywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketingMusic Credits:Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/
Transcribe →BACK AGAIN! Learn Copywriting Hacks From The Greats (PLUS Huge Announcement)
May 2600:13:48Tap to summarizeTHEY’RE BACCCCCCKK!! Season 3 of the podcast starts off with a bang as Nicole and Sarah share updates on their lives and copywriting businesses. The biggest update is one you’ll have already noticed as the podcast is changing names! Tune in to hear the logic behind the new name and to see if there’s an opportunity for the feline in your life to take centre stage on the pod.The first full episode of the season is also out today, so subscribe to the Copy Kit podcast and jump on over to the next episode to learn more from the copywriting greats.Timestamps[0:25] Welcome back, gang!! Thanks and merriment to all[0:55] What Nicole’s been up to in her break[1:50] Nicole and Sarah: The original podcast survivors[2:45] What’s new in your business?[4:40] Aaaaaaaand what’s new for season three? Guests and books[9:45] Big news!! Tried It becomes Copy Kit![11:50] Do you want your cat on the pod? Get in touch![13:30] See you in season 3!Links and Resources Related To This EpisodeApply to be a guest on the podStay In Touch With The Copy Kit TeamJoin the Copy Kit Membership hereCheck out our websiteEmail: podcast@trieditcopy.comWell hello there, copywriting friend!This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business.We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.And if you want to know more about us, stalk us here:Nicole on LinkedInCheck out Nicole's new website!Sign up for Nicole’s email listSarah’s websiteSarah on LinkedInSarah on InstagramSign up for Sarah’s email list#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategyKEYWORDSCopywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketingMusic Credits:Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/
Transcribe →How Copywriters Use Influence: Cialdini's Legendary Marketing Bible ('Influence' Discussion)
May 2601:06:33Tap to summarizeHow many decisions do you make in a day? From the moment we wake up (and decide whether or not to hit the snooze button), our brains are overwhelmed with decisions, big and small. So it’s no wonder that sometimes, we take our minds offline and let someone else do the deciding for us through the form of influence. And that’s the book that Sarah and Nicole are reading today.The Copy Kit Podcast is back with a bang for season three and your hosts Nicole and Sarah chose a book that they both admired and feared. If you’ve been in copywriting for longer than a hot minute, you’ll know that Robert B Cialdini and his principles of influence rule the roost when it comes to persuading customers that yours is the offer they want to buy. Often cited but seldom read, Sarah and Nicole decided to tackle the book with their friend and fellow copywriter and star guest Rob Beadle.In this episode, you’ll hear them unpack the principles of Influence, discuss how they show up in our daily lives, examine how Influence intersects with copywriting and share their implementation points for the next episode.If you’d like to catch that episode, subscribe to the Copy Kit Podcast. You have been influenced.Timestamps[0:40] Welcome to Copy Kit’s special guest Rob Beadle![1:25] Nicole introduces this episode’s book, Influence[8:10] Nicole unpacks Cialdini’s Click-Run theory[12:15] How the book works[14:10] Rob introduces the seven principles of influence, beginning with Reciprocation and Liking[18:05] Rob’s favourite principle: Social Proof[20:40] Back to the Future Social Proof[21:50] Cialdini’s principle of Authority[25:40] The psychological pressure that comes with the principle of Scarcity[29:30] The sixth principle of influence: Commitment and Consistency and how it shows up in Copy Kit[32:35] Cialdini’s bonus principle of Unity. Does it apply to copywriting?[35:45] The hidden levers behind using social proof in case studies[43:25] Is Reciprocity dead in copywriting?[47:10] Why we need to protect the principles of Influence [53:15] AI and Influence: does AI use the principles of Influence on us?[55:50] Implementation points: Nicole shares her goals[57:35] Rob gives his implementation points[1:01:40] And Sarah outlines her implementation pointsLinks and Resources Related To This EpisodeBuy your copy of Influence by Robert B. CialdiniCheck out Rob’s Beadle’s websiteConnect with Rob on LinkedInStay In Touch With The Copy Kit TeamJoin the Copy Kit Membership hereCheck out our websiteEmail: podcast@trieditcopy.comWell hello there, copywriting friend!This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business.We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.And if you want to know more about us, stalk us here:Nicole on LinkedInCheck out Nicole's new website!Sign up for Nicole’s email listSarah’s websiteSarah on LinkedInSarah on InstagramSign up for Sarah’s email list#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategyKEYWORDSCopywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketingMusic Credits:Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/
Transcribe →Season Two Wrap-Up Party: This Season's *Crunchiest* Episode
Jun 10, 202500:36:57Tap to summarizeWelcome to the last episode in season two of the Tried It podcast, also known as the crunchiest episode of the season! Today, Sarah and Nicole step back and reflect on everything that’s happened since they started recording the season, approximately 10,000 years ago. You’ll hear how season two’s books have impacted Nicole and Sarah’s businesses and how Sarah’s adapted her Homework For Life process to help her keep up the daily writing habit. Both hosts share big news from their businesses, including Nicole’s long-awaited launch of her brand-new website and newsletter! And since we’re all here for fun as well as for work, there are some fun life updates, from new pets to delicious breakfast recipes. If you’ve made it this far, thanks so much for following along with the Tried It team, the talented authors and the wonderful guests of season two. The podcast will be back for a third season and there will even be the opportunity to feature as a guest so fill out the form if you’re interested. Sarah and Nicole would love to hear from you! And if you can’t wait until season three to get more Tried It in your life, check out the podcast membership for ambitious copywriters looking to upskill and grow their businesses. Timestamps[0:30] Welcome to the wrap-up episode, y’all![1:20] How Nicole feels from 10,000 years ago to now: Important work updates [3:45] Let’s celebrate Nicole’s new website and newsletter![6:10] And there’s another new newsletter in town! Sarah introduces her new concept[13:15] How season two’s books helped Sarah and Nicole work on their businesses[15:40] The “mental gymnastics” of beating AI and breaking out of comfort zones [20:35] Nicole’s fun rat-shaped life updates [21:20] The *crunchiest* part of the episode[23:55] Sarah’s fun life update [25:55] How Sarah’s updated Homework For Life to help keep her habit consistent[27:40] What changes in your life when you start doing Homework For Life [32:00] Big announcement: There will be a season three of the podcast![33:50] Lonely without the pod? Try out the Tried It membership! [35:35] Thanks for hanging with the Tried It team!Links and Resources Related To This EpisodeNicole’s granola recipeThe granola recipe that Sarah uses and hardly modifies at all, so full credit to Cookie and Kate for this oneThe Tried It Storyworthy Discussion episodeThe Tried It Storyworthy Implementation episodeAre you brave enough to guest on the podcast?Stay In Touch With The Tried It TeamJoin the Tried It Membership hereCheck out our websiteEmail: podcast@trieditcopy.comWell hello there, copywriting friend! This is the Tried It Podcast: Your Proven Pathway to a Better Copywriting Business. How do we know it works? Because we’ve Tried It. We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud. Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.Join our membership to get access to the Tried It weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter. And if you want to know more about us, stalk us here:Nicole on LinkedInCheck out Nicole's new website!Sign up for Nicole’s email listSarah’s websiteSarah on LinkedInSarah on InstagramSign up for Sarah’s email list#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategyKEYWORDSCopywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketingMusic Credits: Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/
Transcribe →Teach Your Copywriting Business To Market Itself ('The Referral Engine' Follow-Up)
Jun 3, 202500:46:25Tap to summarizeEvery copywriter dreams of a business that markets itself. Where you, as the writer, spend your days elbow-deep in VOC research, wireframes or email sequences, with your ideal clients forming an orderly queue to be the next to benefit from your words and insights. But if you want to get to that point, you need to build your referral system first. In this special implementation episode of the Tried It podcast, brand voice expert Justin Blackman returns to discuss The Referral Engine with regular hosts Sarah and Nicole. Each copywriter recaps the three goals they set themselves to experiment with from the book and shares the details of how they got on. Justin talks messaging clarity and Sarah shares how author of The Referral Engine John Jantsch helped her achieve one of her implementation goals. And Nicole’s finally launched her new website!This is the last book in the second season of the Tried It podcast, but it’s not quite the end of the season yet. Stick around for next week’s end-of-season wrap-up and debrief, featuring Sarah and Nicole discussing how the season was for them and the changes they’ve seen in their businesses. And if you want more Tried It in your life after the season is over, check out the Tried It Membership! Timestamps[0:30] Welcome back to the Tried It Podcast, Justin![1:40] Nicole gives a quick summary of The Referral Engine, in case you missed the last episode[3:30] “Some of the stuff just didn’t work the way I wanted it to”: Justin’s experience of applying lessons from The Referral Engine[6:30] Justin recaps his three implementation points[8:15] Sometimes, the implementation phase makes you realise what’s not working in your business[10:15] Using referrals to grow inbound leads - as long as you’re happy to play the long game[14:40] How to nail your copywriting talkable difference[18:10] What AI’s missing when you use it to write your copy [21:00] Is Justin going to use the principles of The Referral Engine going forward?[23:25] Should you pay someone who refers you a new client? [24:30] Whoop whoop! Nicole’s launched her new website![27:45] Integrating referrals into your client onboarding process [28:25] “Not every referral is the right referral”: What happens when people don’t understand your business[29:55] Sarah’s most successful implementation point, with a little help from John Jantsch [34:05] Starting a new project and navigating the graphic design maze[37:50] Sarah’s last implementation point: Asking for a referral out loud, from a human being [41:00] What kind of copywriter would benefit from reading The Referral Engine? [44:00] Looking for sustainable growth for your copywriting business? Try out the Tried It membership! Links and Resources Related To This EpisodeBuy your copy of The Referral Engine by John JantschCheck out Justin’s Brand Voice AcademyThe Sixty-Second Sales Hook by Kenny RogersStay In Touch With The Tried It TeamJoin the Tried It Membership hereCheck out our websiteEmail: podcast@trieditcopy.comWell hello there, copywriting friend! This is the Tried It Podcast: Your Proven Pathway to a Better Copywriting Business. How do we know it works? Because we’ve Tried It. We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud. Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.Join our membership to get access to the Tried It weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter. And if you want to know more about us, stalk us here:Nicole on LinkedInCheck out Nicole's new website!Sign up for Nicole’s email listSarah’s websiteSarah on LinkedInSarah on InstagramSign up for Sarah’s email list#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategyKEYWORDSCopywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketingMusic Credits: Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/
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