What’s the overlap between writing fiction and writing copy? There isn’t much, as some would say, but they do both involve you sitting down at your damn desk, staring at a screen (or page) and cranking the words out. And if you’ve ever suffered from writer’s block, you’ll know how difficult that can be to overcome. Over to you, Stephen King.

In this episode of Copy Kit, hosts Nicole and Sarah regroup to discuss Stephen King’s On Writing. On the face of it, this part-memoir, part-writing instruction manual shouldn’t have too much bearing on copywriters who write to connect clients with their ideal audience. But perhaps some of King’s discipline and his attitude to his work will help copywriters who struggle to get words on the page. You’ll also hear tips on how to squeeze reading more books into your busy day (yes, audiobooks do count!) and how to set a writing goal that makes sense for you.

To hear more from Nicole and Sarah and their Copy Kit special guests, subscribe to the Copy Kit podcast and check out the membership programme on their website!

Timestamps

[0:40] It’s implementation time! What today’s episode of Copy Kit is about

[2:15] Nicole sums up On Writing

[3:55] How Stephen King thinks about his own work

[8:15] Nicole’s implementation points: Did Nicole manage to write 1,000 words a day?

[17:50] How a daily writing goal can help copywriters hone their craft

[18:30] Nicole’s second implementation point: Centring reading in her life

[21:15] And Nicole’s last implementation point: Building a copywriting toolkit

[23:10] Sarah’s first and second implementation points

[25:15] Can copywriters write with the ‘door closed’?

[31:10] Sarah’s third implementation point: reading a book by Stephen King

[33:15] Sarah’s tip for squeezing more reading into your day

[35:40] Does reading more help your writing?

[39:35] Reading vs. watching TV: which one benefits your copywriting the most?

[42:40] It’s official! Audiobooks count as reading

[44:20] Sarah’s book recommendations

[46:25] Should copywriters read On Writing?

Links and Resources Related To This Episode

Buy your copy of On Writing by Stephen King

Big Magic by Elizabeth Gilbert

Desperation by Stephen King

Magpie Murders by Anthony Horowitz

Hawthorne series by Anthony Horowitz

Stay In Touch With The Copy Kit Team

Join the Copy Kit Membership here

Check out our website

Email: podcast@trieditcopy.com

Well hello there, copywriting friend!

This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business.

We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.

Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.

Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.

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KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/